Dstillery Audiences

SOCIAL DISTANCING CONTENT READERS

Audience Size: 1.7 Million Devices

Explore the Social Distancing Content Readers Audience

Below you'll find more information about the Social Distancing Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Social Distancing Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Social Distancing Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Distancing Content Readers audience is COVID Testing Researchers.

Interest Composition Index
COVID Testing Researchers 36.21% 46.71x
Remdesivir Information Researchers 42.44% 45.83x
Post COVID-19 Restaurant Reopening Researchers 38.23% 44.97x
Home-Made Face Mask Researchers 30.91% 37.76x
Telemedicine Content Readers 26.41% 31.64x
COVID Vaccine Researchers 29.84% 31.24x
Liberal News Readers 33.44% 30.10x
Financial Business Intelligence Researchers 33.03% 29.26x
Oregon Ducks Fans 36.45% 28.11x
Ivy League College Researchers 29.30% 27.20x
Composition Percentage: The overlap percentage between the Social Distancing Content Readers audience and the Interest attribute.
Index: A comparison of the Social Distancing Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Distancing Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Distancing Content Readers audience is Chicos.

Location Composition Index
Chicos 0.03% 2.11x
H&M 0.01% 2.00x
LOFT 0.02% 1.65x
Banana Republic 0.02% 1.64x
White House Black Market 0.02% 1.58x
Gap 0.02% 1.50x
American Eagle Outfitters 0.02% 1.37x
Gymboree 0.01% 1.30x
Carhartt 0.17% 1.23x
Journeys 0.02% 1.14x
Composition Percentage: The overlap percentage between the Social Distancing Content Readers audience and the Location attribute.
Index: A comparison of the Social Distancing Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Distancing Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Distancing Content Readers audience is chronline.com.

Website Composition Index
chronline.com 2.07% 45.17x
westsideseattle.com 1.13% 43.03x
thestranger.com 3.43% 42.42x
seattle.gov 2.30% 42.23x
q13fox.com 14.31% 42.00x
seattlerefined.com 3.58% 40.90x
kgmi.com 2.28% 40.59x
conscienhealth.org 1.22% 40.17x
wsdot.com 2.31% 37.09x
theolympian.com 7.10% 36.55x
Composition Percentage: The overlap percentage between the Social Distancing Content Readers audience and the Web attribute.
Index: A comparison of the Social Distancing Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Distancing Content Readers audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 12.74% 23.97x
Liberal Media - Political Activism 4.95% 17.70x
Pacific Northwest Information Research Cluster 29.30% 17.63x
Natural & Healthy Living Researchers 0.23% 16.90x
Cuba & Mexico Media 0.13% 15.66x
Alaska Cluster 1.71% 15.35x
Bird Watching 0.13% 14.91x
Travel, Food, Fashion & Fitness 2.40% 13.24x
Ireland Cluster 4.58% 12.91x
Yoga & Meditation 0.67% 12.74x
Composition Percentage: The overlap percentage between the Social Distancing Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Social Distancing Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Distancing Content Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male