Explore the Social Distancing Content Readers Audience
Below you'll find more information about the Social Distancing Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Social Distancing Content Readers audience.
INTERESTS
The Social Distancing Content Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Social Distancing Content Readers audience is COVID Testing Researchers.
| Interest | Composition | Index |
| COVID Testing Researchers | 36.21% | 46.71x |
| Remdesivir Information Researchers | 42.44% | 45.83x |
| Post COVID-19 Restaurant Reopening Researchers | 38.23% | 44.97x |
| Home-Made Face Mask Researchers | 30.91% | 37.76x |
| Telemedicine Content Readers | 26.41% | 31.64x |
| COVID Vaccine Researchers | 29.84% | 31.24x |
| Liberal News Readers | 33.44% | 30.10x |
| Financial Business Intelligence Researchers | 33.03% | 29.26x |
| Oregon Ducks Fans | 36.45% | 28.11x |
| Ivy League College Researchers | 29.30% | 27.20x |
Composition Percentage:
The overlap percentage between the Social Distancing Content Readers audience and the Interest attribute.
Index: A comparison of the Social Distancing Content Readers audience to the internet population.
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APPAREL RETAILERS
The Social Distancing Content Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Social Distancing Content Readers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.03% | 2.11x |
| H&M | 0.01% | 2.00x |
| LOFT | 0.02% | 1.65x |
| Banana Republic | 0.02% | 1.64x |
| White House Black Market | 0.02% | 1.58x |
| Gap | 0.02% | 1.50x |
| American Eagle Outfitters | 0.02% | 1.37x |
| Gymboree | 0.01% | 1.30x |
| Carhartt | 0.17% | 1.23x |
| Journeys | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Social Distancing Content Readers audience and the Location attribute.
Index: A comparison of the Social Distancing Content Readers audience to the internet population.
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WEBSITES
The Social Distancing Content Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Social Distancing Content Readers audience is chronline.com.
| Website | Composition | Index |
| chronline.com | 2.07% | 45.17x |
| westsideseattle.com | 1.13% | 43.03x |
| thestranger.com | 3.43% | 42.42x |
| seattle.gov | 2.30% | 42.23x |
| q13fox.com | 14.31% | 42.00x |
| seattlerefined.com | 3.58% | 40.90x |
| kgmi.com | 2.28% | 40.59x |
| conscienhealth.org | 1.22% | 40.17x |
| wsdot.com | 2.31% | 37.09x |
| theolympian.com | 7.10% | 36.55x |
Composition Percentage:
The overlap percentage between the Social Distancing Content Readers audience and the Web attribute.
Index: A comparison of the Social Distancing Content Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Social Distancing Content Readers audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 12.74% | 23.97x |
| Liberal Media - Political Activism | 4.95% | 17.70x |
| Pacific Northwest Information Research Cluster | 29.30% | 17.63x |
| Natural & Healthy Living Researchers | 0.23% | 16.90x |
| Cuba & Mexico Media | 0.13% | 15.66x |
| Alaska Cluster | 1.71% | 15.35x |
| Bird Watching | 0.13% | 14.91x |
| Travel, Food, Fashion & Fitness | 2.40% | 13.24x |
| Ireland Cluster | 4.58% | 12.91x |
| Yoga & Meditation | 0.67% | 12.74x |
Composition Percentage:
The overlap percentage between the Social Distancing Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Social Distancing Content Readers audience to the internet population.
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DEMOGRAPHICS
The Social Distancing Content Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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