Dstillery Audiences

SOCIAL DISTANCING CONTENT READERS

Audience Size: 1.8 Million Devices

Explore the Social Distancing Content Readers Audience

Below you'll find more information about the Social Distancing Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Social Distancing Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Social Distancing Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Distancing Content Readers audience is COVID Testing Researchers.

Interest Composition Index
COVID Testing Researchers 17.78% 59.35x
COVID Vaccine Researchers 21.03% 42.49x
Remdesivir Information Researchers 44.14% 41.26x
COVID Treatment Researchers 24.08% 36.90x
Post COVID-19 Restaurant Reopening Researchers 35.82% 35.94x
Financial Business Intelligence Researchers 23.26% 35.01x
Corona Virus and COVID-19 News Readers 42.57% 34.15x
Home-Made Face Mask Researchers 28.94% 33.28x
Telemedicine Content Readers 27.45% 30.89x
Home Custom Bedroom Decorators 3.49% 29.95x
Composition Percentage: The overlap percentage between the Social Distancing Content Readers audience and the Interest attribute.
Index: A comparison of the Social Distancing Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Distancing Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Distancing Content Readers audience is H&M.

Location Composition Index
H&M 0.01% 1.38x
Old Navy 0.02% 1.35x
Urban Outfitters 0.01% 1.30x
Zumiez 0.02% 1.04x
Journeys 0.01% 0.91x
Maurices 0.02% 0.89x
Composition Percentage: The overlap percentage between the Social Distancing Content Readers audience and the Location attribute.
Index: A comparison of the Social Distancing Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Distancing Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Distancing Content Readers audience is theurbanist.org.

Website Composition Index
theurbanist.org 1.89% 44.11x
kgmi.com 1.17% 35.49x
wsdot.com 1.10% 33.49x
statnews.com 7.24% 32.37x
newsandguts.com 1.20% 31.89x
theolympian.com 2.09% 31.79x
q13fox.com 6.46% 30.73x
bloombergquint.com 1.20% 30.43x
kimatv.com 2.53% 29.71x
heraldnet.com 3.72% 29.25x
Composition Percentage: The overlap percentage between the Social Distancing Content Readers audience and the Web attribute.
Index: A comparison of the Social Distancing Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Distancing Content Readers audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 4.48% 19.84x
Pacific Northwest Information Research Cluster 18.72% 15.49x
Australia & New Zealand Media 1.73% 13.64x
Israel News 13.47% 11.76x
San Francisco Bay Area Cluster 5.27% 11.47x
News Cluster 52.51% 11.06x
Oregon News 15.32% 10.68x
Small Business Resources 7.25% 10.56x
Northern California Cluster 4.38% 10.52x
Washington & Northern Virginia 5.43% 10.29x
Composition Percentage: The overlap percentage between the Social Distancing Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Social Distancing Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Distancing Content Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male