Dstillery Audiences

SOCIAL LIBERALS

Audience Size: 3 Million Devices

Explore the Social Liberals Audience

Below you'll find more information about the Social Liberals audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Social Liberals audience.

Dstillery Crafted Audiences

INTERESTS

The Social Liberals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Liberals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 56.15% 53.48x
Financial Business Intelligence Researchers 53.18% 46.85x
Readers of Japanese Content 52.37% 44.68x
Advertising Professionals 52.69% 43.49x
Eco-Conscious Consumers 51.21% 43.42x
LGBT Activists 54.41% 42.99x
Liberal Think Tank Readers 58.66% 42.93x
Occupy Movement Supporters 56.04% 42.84x
Boston Trip Planners 48.06% 42.48x
Social Conservatives 52.57% 42.18x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Interest attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Liberals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Liberals audience is Everlane.

Location Composition Index
Everlane 0.01% 1.88x
Bonobos 0.12% 1.75x
REI 0.03% 1.63x
Club Monaco 0.02% 1.49x
Supreme 0.01% 1.48x
Jos A. Bank Clothiers 0.39% 1.43x
Patagonia 0.02% 1.42x
Mens Wearhouse 0.60% 1.33x
Armani 0.04% 1.33x
Uniqlo 0.02% 1.32x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Location attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Liberals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Liberals audience is groopspeak.com.

Website Composition Index
groopspeak.com 1.06% 58.49x
verifiedpolitics.com 1.32% 52.74x
shareblue.com 5.56% 51.97x
thedailybanter.com 1.05% 50.96x
mondoweiss.net 1.04% 50.75x
truthdig.com 2.08% 50.07x
bluedotdaily.com 1.06% 47.80x
washingtonpress.com 2.48% 47.24x
harpers.org 3.91% 47.00x
morningticker.com 1.23% 46.99x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Web attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Liberals audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 12.68% 34.51x
Feminism 2.58% 27.50x
Public Policy Media 8.25% 23.58x
Australia & New Zealand Media 9.76% 23.43x
Social & Demographic Trends 3.68% 23.41x
Liberal Views on Government, Finance, and Economy 6.29% 23.31x
Cars, Travel & Food 0.83% 22.55x
Liberal Media 52.96% 22.05x
Middle East News 8.89% 21.60x
Cuba & Mexico Media 1.64% 20.60x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Content Affinity attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Liberals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male