Dstillery Audiences

SOCIAL LIBERALS

Audience Size: 3.3 Million Devices

Explore the Social Liberals Audience

Below you'll find more information about the Social Liberals audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Social Liberals audience.

Dstillery Crafted Audiences

INTERESTS

The Social Liberals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Liberals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 59.13% 46.54x
Financial Business Intelligence Researchers 56.43% 43.66x
Eco-Conscious Consumers 56.46% 42.16x
Advertising Professionals 54.96% 41.22x
Financial News Readers 50.79% 40.94x
Executive and C-Suite 50.95% 40.62x
Boston Trip Planners 52.24% 40.37x
Liberal Think Tank Readers 57.58% 39.93x
Readers of Japanese Content 54.44% 39.88x
United Kingdom News Readers 54.40% 39.40x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Interest attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Liberals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Liberals audience is American Apparel.

Location Composition Index
American Apparel 0.02% 1.69x
REI 0.01% 1.56x
Madewell 0.01% 1.47x
Urban Outfitters 0.03% 1.45x
Zara 0.02% 1.44x
Forever 21 0.03% 1.42x
Free People 0.02% 1.42x
Lululemon 0.03% 1.41x
Ann Taylor 0.01% 1.37x
Coach 0.02% 1.33x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Location attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Liberals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Liberals audience is weeklystandard.com.

Website Composition Index
weeklystandard.com 2.66% 52.39x
ntknetwork.com 1.99% 49.82x
washingtonpress.com 1.03% 49.43x
rightwingwatch.org 3.84% 48.29x
cookpolitical.com 1.50% 47.68x
fair.org 1.81% 46.00x
iowastartingline.com 1.26% 44.07x
courthousenews.com 1.09% 41.70x
nationofchange.org 1.35% 41.21x
progressive.org 2.93% 40.44x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Web attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Liberals audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 9.73% 34.79x
Liberal Views on Government, Finance, and Economy 4.75% 29.11x
Public Policy Media 7.47% 27.58x
Feminism 1.63% 27.29x
Australia & New Zealand Media 7.59% 26.59x
Cars, Travel & Food 0.27% 25.58x
London Tourism & Events 0.38% 25.03x
Social & Demographic Trends 1.56% 24.42x
Liberal Media 51.91% 22.56x
Middle East News 8.73% 22.15x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Content Affinity attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Liberals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male