Dstillery Audiences

SOCIAL LIBERALS

Audience Size: 2.5 Million Devices

Explore the Social Liberals Audience

Below you'll find more information about the Social Liberals audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Social Liberals audience.

Dstillery Crafted Audiences

INTERESTS

The Social Liberals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Liberals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 52.93% 44.88x
Financial Business Intelligence Researchers 48.42% 38.21x
Social Conservatives 52.30% 36.30x
Readers of Japanese Content 51.79% 34.37x
Financial News Readers 41.47% 33.34x
TV Advertising Professionals 44.42% 33.16x
Advertising Professionals 48.68% 32.90x
Eco-Conscious Consumers 48.01% 32.87x
Occupy Movement Supporters 54.17% 32.86x
LGBT Activists 56.02% 32.53x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Interest attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Liberals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Liberals audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.05% 1.53x
American Apparel 0.03% 1.51x
Club Monaco 0.01% 1.39x
Supreme 0.00% 1.37x
Kate Spade 0.02% 1.29x
Uniqlo 0.01% 1.27x
REI 0.02% 1.25x
Patagonia 0.01% 1.24x
Ann Taylor 0.02% 1.24x
Abercrombie & Fitch 0.02% 1.24x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Location attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Liberals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Liberals audience is justsecurity.org.

Website Composition Index
justsecurity.org 1.22% 104.86x
groopspeak.com 2.38% 97.60x
elizabethwarren.com 1.17% 90.84x
truthdig.com 3.34% 85.45x
verifiedpolitics.com 2.85% 85.11x
commentarymagazine.com 1.92% 82.72x
therealnews.com 1.32% 82.06x
front.moveon.org 1.31% 81.10x
thedailybanter.com 1.83% 79.62x
france24.com 1.39% 77.72x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Web attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Liberals audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 17.85% 38.16x
Feminism 3.38% 31.08x
Liberal Views on Government, Finance, and Economy 7.66% 24.67x
Liberal Media 52.55% 24.05x
Public Policy Media 7.22% 23.55x
Social & Demographic Trends 6.52% 23.02x
Australia & New Zealand Media 9.24% 21.80x
Middle East News 10.51% 21.33x
Cuba & Mexico Media 2.66% 21.12x
Cars, Travel & Food 1.71% 20.44x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Content Affinity attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Liberals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male