Dstillery Audiences

SOCIAL LIBERALS

Audience Size: 3.7 Million Devices

Explore the Social Liberals Audience

Below you'll find more information about the Social Liberals audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Social Liberals audience.

Dstillery Crafted Audiences

INTERESTS

The Social Liberals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Liberals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 57.38% 53.40x
Financial Business Intelligence Researchers 55.17% 49.04x
Eco-Conscious Consumers 53.68% 46.66x
Advertising Professionals 54.67% 45.65x
Readers of Japanese Content 53.92% 45.46x
Executive and C-Suite 48.80% 45.07x
Boston Trip Planners 51.41% 45.01x
Financial News Readers 48.35% 44.98x
LGBT Activists 55.71% 43.96x
United Kingdom News Readers 54.17% 43.75x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Interest attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Liberals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Liberals audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.36x
Bonobos 0.01% 1.68x
Madewell 0.02% 1.61x
Uniqlo 0.02% 1.60x
American Apparel 0.03% 1.60x
The North Face 0.02% 1.59x
Urban Outfitters 0.04% 1.55x
Lululemon 0.04% 1.53x
REI 0.01% 1.46x
Mens Wearhouse 0.06% 1.36x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Location attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Liberals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Liberals audience is shareblue.com.

Website Composition Index
shareblue.com 3.14% 61.88x
weeklystandard.com 5.02% 59.99x
washingtonpress.com 1.34% 58.29x
ntknetwork.com 2.44% 56.05x
fair.org 1.69% 54.61x
cookpolitical.com 1.68% 51.03x
rightwingwatch.org 4.91% 51.00x
truthdig.com 1.75% 49.04x
nationalmemo.com 2.14% 47.97x
iowastartingline.com 1.23% 47.60x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Web attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Liberals audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 10.68% 33.85x
Feminism 1.73% 28.25x
Liberal Views on Government, Finance, and Economy 5.53% 25.64x
Cars, Travel & Food 0.46% 25.37x
Australia & New Zealand Media 7.96% 25.20x
Public Policy Media 7.48% 24.71x
Liberal Media 50.33% 23.27x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 22.77x
London Tourism & Events 0.35% 20.85x
Middle East News 7.98% 19.91x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Content Affinity attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Liberals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male