Dstillery Audiences

SOCIAL LIBERALS

Audience Size: 2.3 Million Devices

Explore the Social Liberals Audience

Below you'll find more information about the Social Liberals audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Social Liberals audience.

Dstillery Crafted Audiences

INTERESTS

The Social Liberals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Liberals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 55.70% 48.08x
Financial Business Intelligence Researchers 54.46% 38.56x
Social Conservatives 52.96% 37.91x
Readers of Japanese Content 53.59% 37.64x
Eco-Conscious Consumers 49.13% 36.93x
LGBT Activists 55.31% 36.76x
TV Advertising Professionals 44.86% 36.47x
Entertainment Industry Decision Makers 42.78% 35.74x
Financial News Readers 45.42% 35.29x
Advertising Professionals 51.76% 35.27x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Interest attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Liberals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Liberals audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 2.23x
Levi Strauss 0.02% 1.78x
American Apparel 0.06% 1.74x
Urban Outfitters 0.08% 1.65x
Ralph Lauren 0.01% 1.62x
Madewell 0.03% 1.54x
LL Bean 0.01% 1.53x
REI 0.03% 1.52x
Everlane 0.01% 1.48x
Supreme 0.01% 1.48x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Location attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Liberals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Liberals audience is groopspeak.com.

Website Composition Index
groopspeak.com 1.95% 111.96x
commentarymagazine.com 1.59% 99.31x
verifiedpolitics.com 2.37% 98.97x
truthdig.com 3.08% 95.97x
therealnews.com 1.08% 95.74x
thedailybanter.com 1.66% 94.88x
front.moveon.org 1.07% 93.54x
france24.com 1.15% 91.91x
shareblue.com 9.76% 90.13x
rightwingwatch.org 6.89% 82.36x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Web attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Liberals audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 16.44% 39.53x
Feminism 3.22% 32.44x
Liberal Media 52.64% 26.30x
Public Policy Media 7.39% 25.97x
Liberal Views on Government, Finance, and Economy 7.42% 25.77x
Australia & New Zealand Media 9.30% 25.21x
Social & Demographic Trends 5.93% 24.55x
Cars, Travel & Food 1.42% 24.42x
Middle East News 10.24% 24.39x
Cuba & Mexico Media 2.31% 23.36x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Content Affinity attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Liberals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male