Dstillery Audiences

SOCIAL LIBERALS

Audience Size: 2 Million Devices

Explore the Social Liberals Audience

Below you'll find more information about the Social Liberals audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Social Liberals audience.

Dstillery Crafted Audiences

INTERESTS

The Social Liberals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Liberals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 56.70% 42.73x
Financial Business Intelligence Researchers 52.80% 37.89x
Liberal Think Tank Readers 57.00% 36.03x
Advertising Professionals 51.10% 35.44x
Readers of Japanese Content 51.40% 35.31x
Occupy Movement Supporters 54.41% 34.79x
Eco-Conscious Consumers 49.95% 34.48x
Social Conservatives 49.30% 33.91x
Boston Trip Planners 47.64% 33.82x
LGBT Activists 54.06% 33.76x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Interest attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Liberals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Liberals audience is Patagonia.

Location Composition Index
Patagonia 0.03% 2.24x
Everlane 0.01% 2.16x
REI 0.03% 1.63x
American Apparel 0.06% 1.55x
Jos A. Bank Clothiers 0.42% 1.48x
Supreme 0.02% 1.45x
Bonobos 0.07% 1.37x
Club Monaco 0.02% 1.29x
Free People 0.04% 1.27x
Mens Wearhouse 0.58% 1.25x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Location attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Liberals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Liberals audience is groopspeak.com.

Website Composition Index
groopspeak.com 1.57% 85.72x
commentarymagazine.com 1.23% 80.08x
verifiedpolitics.com 1.91% 75.74x
thedailybanter.com 1.47% 74.90x
truthdig.com 2.76% 74.36x
shareblue.com 7.89% 71.41x
mondoweiss.net 1.50% 69.25x
tribtalk.org 1.14% 66.94x
truthexam.com 1.34% 66.02x
washingtonpress.com 3.50% 65.90x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Web attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Liberals audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 15.84% 31.70x
Feminism 2.82% 23.85x
Social & Demographic Trends 4.19% 22.30x
Liberal Views on Government, Finance, and Economy 7.36% 21.48x
Public Policy Media 9.17% 20.96x
Australia & New Zealand Media 11.34% 20.53x
Middle East News 10.61% 19.71x
Liberal Views on LGBTQ Rights and Pro-Choice 0.92% 19.60x
Cars, Travel & Food 1.05% 19.07x
Environmental Conservation 0.16% 19.04x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Content Affinity attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Liberals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male