Dstillery Audiences

SOCIAL LIBERALS

Audience Size: 3.5 Million Devices

Explore the Social Liberals Audience

Below you'll find more information about the Social Liberals audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Social Liberals audience.

Dstillery Crafted Audiences

INTERESTS

The Social Liberals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Liberals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 58.33% 51.70x
Financial Business Intelligence Researchers 54.31% 47.72x
Eco-Conscious Consumers 54.20% 44.42x
Advertising Professionals 54.02% 44.41x
Readers of Japanese Content 55.07% 43.75x
Liberal Think Tank Readers 58.73% 43.69x
Boston Trip Planners 51.87% 43.43x
Financial News Readers 48.24% 43.14x
Executive and C-Suite 49.88% 43.11x
LGBT Activists 57.25% 42.55x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Interest attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Liberals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Liberals audience is Everlane.

Location Composition Index
Everlane 0.01% 2.28x
Bonobos 0.14% 1.92x
Supreme 0.01% 1.69x
Madewell 0.02% 1.66x
Uniqlo 0.02% 1.50x
Topshop 0.03% 1.50x
Jos A. Bank Clothiers 0.35% 1.47x
REI 0.02% 1.39x
Patagonia 0.01% 1.38x
Mens Wearhouse 0.55% 1.38x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Location attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Liberals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Liberals audience is shareblue.com.

Website Composition Index
shareblue.com 3.99% 58.52x
thenation.com 7.93% 56.12x
weeklystandard.com 6.72% 55.73x
washingtonpress.com 1.81% 54.49x
harpers.org 2.78% 54.35x
fair.org 1.83% 51.90x
ntknetwork.com 3.15% 51.31x
truthdig.com 1.77% 50.84x
cookpolitical.com 1.91% 49.89x
nationalmemo.com 1.83% 49.48x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Web attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Liberals audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 10.73% 32.15x
Feminism 1.94% 26.38x
Liberal Views on Government, Finance, and Economy 5.68% 23.63x
Cars, Travel & Food 0.61% 23.41x
Australia & New Zealand Media 8.44% 23.40x
Public Policy Media 7.53% 23.18x
Liberal Media 49.52% 22.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 21.75x
Social & Demographic Trends 2.44% 21.75x
Middle East News 7.65% 20.23x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Content Affinity attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Liberals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male