Dstillery Audiences

SOCIAL LIBERALS

Audience Size: 3 Million Devices

Explore the Social Liberals Audience

Below you'll find more information about the Social Liberals audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Social Liberals audience.

Dstillery Crafted Audiences

INTERESTS

The Social Liberals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Liberals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 57.19% 45.37x
Eco-Conscious Consumers 53.74% 42.23x
Financial Business Intelligence Researchers 55.31% 41.92x
Advertising Professionals 53.20% 40.80x
Executive and C-Suite 47.36% 40.19x
Readers of Japanese Content 51.86% 39.52x
Financial News Readers 50.26% 39.39x
Boston Trip Planners 49.69% 39.36x
United Kingdom News Readers 52.37% 39.30x
LGBT Activists 52.30% 39.16x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Interest attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Liberals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Liberals audience is Chicos.

Location Composition Index
Chicos 0.01% 1.86x
White House Black Market 0.01% 1.79x
Old Navy 0.02% 1.61x
Victoria's Secret 0.01% 1.12x
Carhartt 0.11% 1.10x
Mens Wearhouse 0.01% 0.83x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Location attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Liberals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Liberals audience is weeklystandard.com.

Website Composition Index
weeklystandard.com 1.73% 50.63x
rightwingwatch.org 3.35% 49.49x
cookpolitical.com 1.33% 48.12x
ntknetwork.com 1.71% 47.67x
fair.org 1.87% 45.03x
iowastartingline.com 1.33% 43.95x
nationofchange.org 1.23% 43.26x
mediamatters.org 6.05% 42.24x
progressive.org 2.57% 41.83x
bostonreview.net 1.63% 41.54x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Web attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Liberals audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 10.21% 34.30x
Liberal Views on Government, Finance, and Economy 3.99% 30.26x
Feminism 1.54% 28.42x
Public Policy Media 7.22% 27.82x
London Tourism & Events 0.36% 26.13x
Australia & New Zealand Media 7.17% 25.52x
Social & Demographic Trends 1.07% 24.32x
Writing & Publishing 3.16% 23.32x
Cars, Travel & Food 0.07% 22.63x
Middle East News 8.79% 21.95x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Content Affinity attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Liberals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male