Dstillery Audiences

SOCIAL LIBERALS

Audience Size: 4.7 Million Devices

Explore the Social Liberals Audience

Below you'll find more information about the Social Liberals audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Social Liberals audience.

Dstillery Crafted Audiences

INTERESTS

The Social Liberals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Liberals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 59.70% 40.62x
Financial Business Intelligence Researchers 57.51% 38.06x
Eco-Conscious Consumers 55.54% 36.43x
Advertising Professionals 55.94% 35.70x
Readers of Japanese Content 53.39% 35.67x
United Kingdom News Readers 52.31% 35.29x
Executive and C-Suite 51.43% 35.27x
Boston Trip Planners 53.62% 35.09x
Financial News Readers 51.67% 34.99x
LGBT Activists 55.61% 34.91x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Interest attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Liberals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Liberals audience is REI.

Location Composition Index
REI 0.02% 1.68x
Patagonia 0.01% 1.66x
American Apparel 0.03% 1.62x
Bonobos 0.01% 1.36x
Madewell 0.03% 1.36x
Urban Outfitters 0.04% 1.34x
The North Face 0.02% 1.32x
Lululemon 0.04% 1.30x
Uniqlo 0.02% 1.28x
Free People 0.03% 1.25x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Location attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Liberals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Liberals audience is shareblue.com.

Website Composition Index
shareblue.com 1.75% 43.42x
weeklystandard.com 3.28% 41.08x
ntknetwork.com 1.81% 40.78x
fair.org 1.36% 36.77x
cookpolitical.com 1.29% 36.51x
rightwingwatch.org 3.42% 36.45x
dcbluedot.com 1.29% 34.00x
truepundit.com 1.14% 33.59x
courthousenews.com 1.02% 33.24x
pewresearch.org 1.16% 33.09x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Web attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Liberals audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 8.99% 29.37x
Feminism 1.45% 24.55x
Public Policy Media 7.10% 22.97x
Liberal Views on Government, Finance, and Economy 4.59% 22.66x
Australia & New Zealand Media 7.44% 22.26x
Cars, Travel & Food 0.38% 21.87x
Liberal Media 48.31% 19.64x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 19.01x
London Tourism & Events 0.32% 18.53x
Social & Demographic Trends 1.59% 18.46x
Composition Percentage: The overlap percentage between the Social Liberals audience and the Content Affinity attribute.
Index: A comparison of the Social Liberals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Liberals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male