Dstillery Audiences

SODA DRINKERS

Audience Size: 3.7 Million Devices

Explore the Soda Drinkers Audience

Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Soda Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Soda Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soda Drinkers audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 36.09% 31.86x
Wine Lovers 35.95% 31.51x
Orlando Activities Researchers 35.19% 31.20x
Junk Food Lovers 37.30% 31.12x
Cholesterol Researchers 35.21% 31.06x
Home Custom Bedroom Decorators 33.84% 30.45x
Custom Home Lighting Shoppers 33.84% 30.42x
Mens Fitness Publication Readers 33.98% 29.55x
Home Design and Living Publication Readers 34.75% 29.55x
TV Advertising Professionals 33.80% 29.12x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soda Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.59x
REI 0.01% 1.54x
American Apparel 0.03% 1.49x
Zara 0.02% 1.48x
The North Face 0.01% 1.40x
Tommy Bahama 0.01% 1.39x
Free People 0.02% 1.38x
Urban Outfitters 0.03% 1.33x
Banana Republic 0.07% 1.33x
American Eagle Outfitters 0.05% 1.31x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soda Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soda Drinkers audience is food52.com.

Website Composition Index
food52.com 1.71% 27.40x
investorplace.com 1.34% 26.70x
supermarketnews.com 1.23% 26.48x
xojane.com 1.74% 26.40x
wholefoodsmarket.com 1.23% 26.09x
empireboobookitty.com 1.47% 25.79x
nrn.com 1.14% 25.71x
petful.com 1.48% 25.49x
winespectator.com 1.28% 25.26x
beveragedaily.com 1.07% 25.26x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soda Drinkers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 18.56x
Food Cluster 2.75% 17.85x
Grocery & Food Service 2.84% 17.05x
Paper & Packaging 0.58% 16.03x
Retail Industry News 1.39% 15.74x
Cosmetics Business 0.47% 15.43x
Feminism 0.97% 15.32x
Instagram Management 0.33% 14.24x
Parenting & Nutrition 0.02% 13.80x
Institutional Investing 1.80% 13.44x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female