Dstillery Audiences

SODA DRINKERS

Audience Size: 3.1 Million Devices

Explore the Soda Drinkers Audience

Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Soda Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Soda Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soda Drinkers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 23.50% 17.91x
Junk Food Lovers 29.64% 17.65x
Travel Industry 29.89% 17.29x
Advertising Professionals 28.99% 17.10x
Telecom Industry 26.09% 16.99x
Beer Aficionados 24.89% 16.92x
Restaurant Researchers 30.46% 16.88x
Men's Clothing Shoppers 27.45% 16.67x
Mailing & Shipping Shoppers 30.86% 16.63x
Supermarket Shoppers 33.62% 16.57x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soda Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.57x
American Apparel 0.04% 1.54x
Calvin Klein 0.01% 1.51x
Uniqlo 0.01% 1.45x
The North Face 0.02% 1.43x
Saint Laurent Paris 0.01% 1.39x
Abercrombie & Fitch 0.02% 1.38x
Free People 0.02% 1.36x
Urban Outfitters 0.05% 1.33x
Forever 21 0.04% 1.30x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soda Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soda Drinkers audience is drpeppersnapplegroup.com.

Website Composition Index
drpeppersnapplegroup.com 0.19% 67.11x
nationalbeverage.com 0.39% 66.43x
foodbusinessnews.net 0.88% 62.54x
enjoycareers.com 0.12% 60.85x
thirstydudes.com 0.22% 60.11x
advancepierre.com 0.11% 58.54x
starchefs.com 0.11% 56.63x
platinumequity.com 0.16% 56.58x
specialtyproduce.com 0.23% 54.83x
albemarle.com 0.10% 54.48x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soda Drinkers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 1.24% 16.26x
Grocery & Food Service 4.42% 16.14x
Paper & Packaging 1.49% 14.79x
Institutional Investing 2.62% 14.59x
Retail Industry News 1.78% 14.49x
Food Cluster 5.48% 13.63x
Local & Travel England - East Midlands 0.18% 12.06x
Home Décor, Furniture, & Decorating 0.08% 12.03x
General Interest 0.37% 11.95x
Chef & Restaurant Resources 3.82% 11.55x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soda Drinkers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999