Dstillery Audiences

SODA DRINKERS

Audience Size: 2.8 Million Devices

Explore the Soda Drinkers Audience

Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Soda Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Soda Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soda Drinkers audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 31.51% 23.13x
Junk Food Lovers 31.95% 22.44x
Cholesterol Researchers 27.79% 22.25x
Custom Home Lighting Shoppers 27.95% 22.02x
Home Custom Bedroom Decorators 27.95% 22.01x
Texas Activity Researchers 26.49% 21.38x
Advertising Professionals 29.48% 21.35x
Restaurant Researchers 31.20% 21.29x
Orlando Activities Researchers 31.29% 21.23x
New York City Fine Theatre Enthusiasts 28.02% 21.03x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soda Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Patagonia.

Location Composition Index
Patagonia 0.03% 1.89x
American Apparel 0.06% 1.73x
Hugo Boss 0.05% 1.69x
Joe's Jeans 0.01% 1.64x
Club Monaco 0.01% 1.61x
Calvin Klein 0.01% 1.60x
Urban Outfitters 0.08% 1.60x
Madewell 0.03% 1.56x
Columbia 0.02% 1.55x
Uniqlo 0.02% 1.50x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soda Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soda Drinkers audience is bevindustry.com.

Website Composition Index
bevindustry.com 1.16% 51.31x
cboe.com 1.05% 50.02x
thepointsguy.com 1.27% 40.79x
cityofchicago.org 1.61% 39.92x
investorplace.com 4.69% 39.87x
gilt.com 1.19% 38.70x
transitchicago.com 1.55% 37.29x
beveragedaily.com 1.17% 37.24x
etf.com 1.45% 36.99x
gawker.com 1.41% 36.52x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soda Drinkers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 1.13% 18.66x
Grocery & Food Service 4.44% 17.88x
Retail Industry News 1.94% 17.22x
Paper & Packaging 1.28% 17.01x
Food Cluster 5.44% 16.47x
Institutional Investing 2.61% 16.08x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.31% 15.80x
Home Décor, Furniture, & Decorating 0.06% 14.74x
Assorted Topics (Television, Origami, Men's Health) 0.24% 14.26x
Franchising 0.44% 14.11x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male