Dstillery Audiences

SODA DRINKERS

Audience Size: 4.5 Million Devices

Explore the Soda Drinkers Audience

Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Soda Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Soda Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soda Drinkers audience is Wine Lovers.

Interest Composition Index
Wine Lovers 37.69% 23.05x
Junk Food Lovers 37.58% 23.05x
Nashville Activity Researchers 39.64% 22.72x
Home Design and Living Publication Readers 35.71% 22.50x
Orlando Activities Researchers 38.31% 22.42x
Mens Fitness Publication Readers 34.73% 21.96x
Cholesterol Researchers 40.19% 21.95x
TV Advertising Professionals 34.52% 21.78x
Women's Fitness Enthusiasts 34.65% 21.62x
Custom Home Lighting Shoppers 39.19% 21.58x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soda Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soda Drinkers audience is REI.

Location Composition Index
REI 0.02% 1.59x
American Apparel 0.03% 1.39x
Bonobos 0.01% 1.31x
J. Crew 0.04% 1.22x
Free People 0.02% 1.22x
Urban Outfitters 0.04% 1.21x
Madewell 0.02% 1.18x
Gap 0.07% 1.17x
Jos A. Bank Clothiers 0.04% 1.16x
Lululemon 0.04% 1.16x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soda Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soda Drinkers audience is food52.com.

Website Composition Index
food52.com 1.24% 22.47x
xojane.com 1.23% 21.91x
winespectator.com 1.02% 21.77x
petful.com 1.10% 21.09x
gonintendo.com 1.08% 20.51x
theidleman.com 1.05% 20.34x
empireboobookitty.com 1.15% 20.14x
society6.com 1.21% 20.11x
finedininglovers.com 1.23% 19.84x
dorkly.com 2.46% 19.54x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soda Drinkers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 15.15x
Grocery & Food Service 2.18% 14.68x
Food Cluster 2.01% 14.63x
Feminism 0.80% 13.36x
Paper & Packaging 0.39% 13.03x
Retail Industry News 1.03% 12.95x
Cosmetics Business 0.33% 12.87x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.59% 12.09x
Institutional Investing 1.37% 12.04x
Instagram Management 0.21% 11.63x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female