Dstillery Audiences

SODA DRINKERS

Audience Size: 2.7 Million Devices

Explore the Soda Drinkers Audience

Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Soda Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Soda Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soda Drinkers audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 34.92% 31.95x
Orlando Activities Researchers 32.94% 31.33x
Home Custom Bedroom Decorators 31.73% 30.50x
Custom Home Lighting Shoppers 31.71% 30.48x
Junk Food Lovers 36.16% 30.17x
Cholesterol Researchers 34.21% 29.90x
Wine Lovers 35.72% 29.62x
Texas Activity Researchers 30.21% 29.21x
Beer Aficionados 30.16% 28.41x
Advertising Professionals 34.32% 28.32x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soda Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.49x
Everlane 0.01% 1.98x
Bonobos 0.13% 1.75x
Topshop 0.03% 1.57x
Jos A. Bank Clothiers 0.41% 1.39x
Mens Wearhouse 0.67% 1.37x
Club Monaco 0.02% 1.34x
Patagonia 0.02% 1.33x
Hugo Boss 0.04% 1.31x
REI 0.02% 1.31x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soda Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soda Drinkers audience is bevindustry.com.

Website Composition Index
bevindustry.com 1.26% 34.95x
spindices.com 1.02% 30.97x
cityofchicago.org 1.04% 28.89x
fastcodesign.com 1.11% 28.15x
gawker.com 1.01% 27.79x
transitchicago.com 1.03% 27.66x
pymnts.com 1.32% 26.94x
investorplace.com 2.95% 26.78x
beveragedaily.com 1.40% 26.31x
menupages.com 1.40% 26.01x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soda Drinkers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.79% 18.68x
Grocery & Food Service 3.99% 18.02x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.26% 17.66x
Paper & Packaging 0.98% 17.18x
Food Cluster 4.85% 16.97x
Assorted Topics (Television, Origami, Men's Health) 0.19% 15.94x
Retail Industry News 1.93% 15.67x
Feminism 1.36% 14.50x
Washington D.C. Hotels 0.01% 14.08x
Institutional Investing 2.44% 14.03x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female