Explore the Soda Drinkers Audience
Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Soda Drinkers audience.
INTERESTS
The Soda Drinkers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Soda Drinkers audience is Wine Lovers.
| Interest | Composition | Index |
| Wine Lovers | 30.88% | 27.26x |
| Cholesterol Researchers | 28.91% | 27.13x |
| Nashville Activity Researchers | 31.42% | 26.90x |
| Junk Food Lovers | 30.68% | 26.51x |
| Home Design and Living Publication Readers | 30.17% | 26.31x |
| Orlando Activities Researchers | 30.96% | 26.27x |
| Home Custom Bedroom Decorators | 29.30% | 26.18x |
| Custom Home Lighting Shoppers | 29.29% | 26.18x |
| Women's Fitness Enthusiasts | 29.27% | 24.91x |
| Mens Fitness Publication Readers | 28.60% | 24.65x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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APPAREL RETAILERS
The Soda Drinkers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.52x |
| Victoria's Secret | 0.01% | 1.36x |
| Old Navy | 0.02% | 1.29x |
| Chicos | 0.01% | 1.18x |
| Carhartt | 0.17% | 1.16x |
| Journeys | 0.01% | 1.09x |
| Mens Wearhouse | 0.01% | 1.06x |
| Maurices | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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WEBSITES
The Soda Drinkers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Soda Drinkers audience is foodnavigator-usa.com.
| Website | Composition | Index |
| foodnavigator-usa.com | 1.24% | 23.43x |
| dorkly.com | 1.64% | 23.38x |
| seattlemet.com | 1.34% | 21.48x |
| oldtimecandy.com | 1.19% | 20.04x |
| collegehumor.com | 1.01% | 19.91x |
| tinypic.com | 1.27% | 19.63x |
| chainstoreage.com | 1.03% | 19.58x |
| ticketweb.com | 1.28% | 19.43x |
| tastingtable.com | 9.28% | 19.35x |
| ocweekly.com | 1.05% | 18.88x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Soda Drinkers audience is Grocery & Food Service.
| Content Affinity | Composition | Index |
| Grocery & Food Service | 1.46% | 18.38x |
| Food Cluster | 1.05% | 17.60x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.45% | 17.18x |
| Institutional Investing | 0.87% | 16.08x |
| Retail Industry News | 0.71% | 15.65x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.31% | 15.45x |
| Feminism | 0.81% | 15.40x |
| Cosmetics Business | 0.28% | 15.06x |
| Southern California Cluster | 0.15% | 14.95x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.05% | 14.23x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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DEMOGRAPHICS
The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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