Explore the Soda Drinkers Audience
Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Soda Drinkers audience.
INTERESTS
The Soda Drinkers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Soda Drinkers audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 23.50% | 17.91x |
| Junk Food Lovers | 29.64% | 17.65x |
| Travel Industry | 29.89% | 17.29x |
| Advertising Professionals | 28.99% | 17.10x |
| Telecom Industry | 26.09% | 16.99x |
| Beer Aficionados | 24.89% | 16.92x |
| Restaurant Researchers | 30.46% | 16.88x |
| Men's Clothing Shoppers | 27.45% | 16.67x |
| Mailing & Shipping Shoppers | 30.86% | 16.63x |
| Supermarket Shoppers | 33.62% | 16.57x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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APPAREL RETAILERS
The Soda Drinkers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.57x |
| American Apparel | 0.04% | 1.54x |
| Calvin Klein | 0.01% | 1.51x |
| Uniqlo | 0.01% | 1.45x |
| The North Face | 0.02% | 1.43x |
| Saint Laurent Paris | 0.01% | 1.39x |
| Abercrombie & Fitch | 0.02% | 1.38x |
| Free People | 0.02% | 1.36x |
| Urban Outfitters | 0.05% | 1.33x |
| Forever 21 | 0.04% | 1.30x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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WEBSITES
The Soda Drinkers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Soda Drinkers audience is drpeppersnapplegroup.com.
| Website | Composition | Index |
| drpeppersnapplegroup.com | 0.19% | 67.11x |
| nationalbeverage.com | 0.39% | 66.43x |
| foodbusinessnews.net | 0.88% | 62.54x |
| enjoycareers.com | 0.12% | 60.85x |
| thirstydudes.com | 0.22% | 60.11x |
| advancepierre.com | 0.11% | 58.54x |
| starchefs.com | 0.11% | 56.63x |
| platinumequity.com | 0.16% | 56.58x |
| specialtyproduce.com | 0.23% | 54.83x |
| albemarle.com | 0.10% | 54.48x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Soda Drinkers audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 1.24% | 16.26x |
| Grocery & Food Service | 4.42% | 16.14x |
| Paper & Packaging | 1.49% | 14.79x |
| Institutional Investing | 2.62% | 14.59x |
| Retail Industry News | 1.78% | 14.49x |
| Food Cluster | 5.48% | 13.63x |
| Local & Travel England - East Midlands | 0.18% | 12.06x |
| Home Décor, Furniture, & Decorating | 0.08% | 12.03x |
| General Interest | 0.37% | 11.95x |
| Chef & Restaurant Resources | 3.82% | 11.55x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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DEMOGRAPHICS
The Soda Drinkers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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