Explore the Soda Drinkers Audience
Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Soda Drinkers audience.
INTERESTS
The Soda Drinkers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Soda Drinkers audience is Home Design and Living Publication Readers.
| Interest | Composition | Index |
| Home Design and Living Publication Readers | 12.95% | 29.31x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 12.31% | 29.17x |
| Vodka Enthusiasts | 14.36% | 28.65x |
| Cholesterol Researchers | 12.37% | 28.34x |
| Home Custom Bedroom Decorators | 8.51% | 27.49x |
| Custom Home Lighting Shoppers | 8.51% | 27.49x |
| Nashville Activity Researchers | 11.81% | 27.45x |
| Women’s Lifestyle Blogs Researchers | 15.53% | 25.44x |
| Joint Pain Content Readers | 14.34% | 25.27x |
| Junk Food Lovers | 16.78% | 25.26x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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APPAREL RETAILERS
The Soda Drinkers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Express.
| Location | Composition | Index |
| Express | 0.02% | 1.45x |
| Aeropostale | 0.02% | 1.26x |
| Gymboree | 0.01% | 1.25x |
| American Eagle Outfitters | 0.02% | 1.22x |
| White House Black Market | 0.02% | 1.16x |
| Journeys | 0.02% | 1.16x |
| Zumiez | 0.01% | 1.14x |
| Lane Bryant | 0.02% | 1.14x |
| Mens Wearhouse | 0.02% | 1.12x |
| Chicos | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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WEBSITES
The Soda Drinkers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Soda Drinkers audience is uexpress.com.
| Website | Composition | Index |
| uexpress.com | 2.30% | 19.89x |
| robertfeder.com | 1.44% | 19.16x |
| amish365.com | 2.84% | 18.55x |
| motorcitybengals.com | 1.10% | 16.79x |
| streamable.com | 2.38% | 16.43x |
| wikia.com | 2.15% | 16.18x |
| cookstr.com | 1.39% | 16.04x |
| signalscv.com | 2.44% | 16.03x |
| buckeyextra.com | 1.03% | 15.98x |
| abcstlouis.com | 1.11% | 15.76x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Soda Drinkers audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.05% | 12.67x |
| Diabetes Research | 0.04% | 12.47x |
| Local & Travel England - East Midlands | 0.05% | 11.40x |
| Bird Watching | 0.05% | 11.15x |
| Travel, Food, Fashion & Fitness | 1.42% | 10.98x |
| Wine, Liquor & Mixology | 5.82% | 10.76x |
| Paleo & Keto Diet Enthusiasts | 0.29% | 10.40x |
| South Carolina Travel | 0.06% | 10.36x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.10% | 9.99x |
| Assorted Topics (Television, Origami, Men's Health) | 0.44% | 9.94x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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DEMOGRAPHICS
The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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