Dstillery Audiences

SODA DRINKERS

Audience Size: 3 Million Devices

Explore the Soda Drinkers Audience

Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Soda Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Soda Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soda Drinkers audience is Wine Lovers.

Interest Composition Index
Wine Lovers 30.88% 27.26x
Cholesterol Researchers 28.91% 27.13x
Nashville Activity Researchers 31.42% 26.90x
Junk Food Lovers 30.68% 26.51x
Home Design and Living Publication Readers 30.17% 26.31x
Orlando Activities Researchers 30.96% 26.27x
Home Custom Bedroom Decorators 29.30% 26.18x
Custom Home Lighting Shoppers 29.29% 26.18x
Women's Fitness Enthusiasts 29.27% 24.91x
Mens Fitness Publication Readers 28.60% 24.65x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soda Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.52x
Victoria's Secret 0.01% 1.36x
Old Navy 0.02% 1.29x
Chicos 0.01% 1.18x
Carhartt 0.17% 1.16x
Journeys 0.01% 1.09x
Mens Wearhouse 0.01% 1.06x
Maurices 0.01% 0.96x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soda Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soda Drinkers audience is foodnavigator-usa.com.

Website Composition Index
foodnavigator-usa.com 1.24% 23.43x
dorkly.com 1.64% 23.38x
seattlemet.com 1.34% 21.48x
oldtimecandy.com 1.19% 20.04x
collegehumor.com 1.01% 19.91x
tinypic.com 1.27% 19.63x
chainstoreage.com 1.03% 19.58x
ticketweb.com 1.28% 19.43x
tastingtable.com 9.28% 19.35x
ocweekly.com 1.05% 18.88x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soda Drinkers audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 1.46% 18.38x
Food Cluster 1.05% 17.60x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.45% 17.18x
Institutional Investing 0.87% 16.08x
Retail Industry News 0.71% 15.65x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.31% 15.45x
Feminism 0.81% 15.40x
Cosmetics Business 0.28% 15.06x
Southern California Cluster 0.15% 14.95x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 14.23x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female