Dstillery Audiences

SODA DRINKERS

Audience Size: 2.8 Million Devices

Explore the Soda Drinkers Audience

Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Soda Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Soda Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soda Drinkers audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 25.56% 25.84x
Cholesterol Researchers 25.18% 25.19x
Home Design and Living Publication Readers 25.01% 25.05x
Orlando Activities Researchers 23.64% 25.00x
Gourmet Food & Wine Researchers 25.92% 24.92x
Home Custom Bedroom Decorators 22.87% 24.81x
Custom Home Lighting Shoppers 22.87% 24.81x
Wine Lovers 26.58% 24.22x
Hard Seltzer Aficionados 15.37% 24.04x
Beer Aficionados 27.55% 23.54x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soda Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.68x
Michael Kors 0.01% 1.47x
Gap 0.02% 1.39x
American Eagle Outfitters 0.02% 1.32x
Lane Bryant 0.02% 1.24x
Gymboree 0.01% 1.12x
Banana Republic 0.01% 1.11x
Mens Wearhouse 0.02% 1.10x
LOFT 0.01% 1.08x
The Childrens Place 0.02% 1.04x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soda Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soda Drinkers audience is finecooking.com.

Website Composition Index
finecooking.com 1.77% 26.60x
bk.com 1.53% 26.03x
dndbeyond.com 1.02% 24.83x
marthastewartweddings.com 1.46% 24.31x
allhiphop.com 1.36% 22.84x
the-numbers.com 1.08% 22.68x
tastingtable.com 7.43% 22.60x
manrepeller.com 1.78% 22.47x
wikia.com 18.44% 21.92x
metalheadzone.com 1.03% 21.62x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soda Drinkers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.09% 23.33x
London Tourism & Events 0.06% 20.04x
Institutional Investing 0.12% 19.42x
Illinois 0.14% 15.41x
Tattoos & Costumes 0.04% 15.01x
Food Cluster 0.07% 15.01x
Bird Watching 0.12% 14.04x
Retail Industry News 0.14% 12.95x
Cub & Girl Scouts 0.05% 12.83x
Roleplay & Fantasy Games 0.10% 12.72x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female