Dstillery Audiences

SODA DRINKERS

Audience Size: 3.5 Million Devices

Explore the Soda Drinkers Audience

Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Soda Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Soda Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soda Drinkers audience is Wine Lovers.

Interest Composition Index
Wine Lovers 32.32% 27.09x
Nashville Activity Researchers 33.09% 26.89x
Junk Food Lovers 33.02% 26.79x
Home Design and Living Publication Readers 31.12% 26.65x
Cholesterol Researchers 32.41% 26.57x
Orlando Activities Researchers 32.43% 26.15x
Home Custom Bedroom Decorators 32.04% 25.79x
Custom Home Lighting Shoppers 32.04% 25.79x
Mens Fitness Publication Readers 31.02% 25.14x
Women's Fitness Enthusiasts 31.16% 24.95x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soda Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.38x
Journeys 0.01% 1.25x
Carhartt 0.15% 1.22x
The Childrens Place 0.01% 1.11x
Victoria's Secret 0.01% 1.06x
Mens Wearhouse 0.02% 0.95x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soda Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soda Drinkers audience is food52.com.

Website Composition Index
food52.com 1.17% 23.65x
foodnavigator-usa.com 1.71% 21.64x
dorkly.com 2.20% 21.33x
finedininglovers.com 1.01% 21.05x
gaystarnews.com 1.11% 21.02x
society6.com 1.01% 20.77x
tastingtable.com 7.84% 20.16x
honestcooking.com 1.40% 19.79x
livejournal.com 1.08% 19.79x
institutionalinvestor.com 1.25% 19.58x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soda Drinkers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 1.63% 18.14x
Grocery & Food Service 1.90% 17.88x
Retail Industry News 0.99% 16.74x
Institutional Investing 1.25% 16.44x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.50% 15.84x
Paper & Packaging 0.32% 15.81x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 15.79x
Cosmetics Business 0.32% 15.61x
Feminism 0.83% 15.34x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.38% 14.29x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female