Explore the Soda Drinkers Audience
Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Soda Drinkers audience.
INTERESTS
The Soda Drinkers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Soda Drinkers audience is Wine Lovers.
| Interest | Composition | Index |
| Wine Lovers | 37.69% | 23.05x |
| Junk Food Lovers | 37.58% | 23.05x |
| Nashville Activity Researchers | 39.64% | 22.72x |
| Home Design and Living Publication Readers | 35.71% | 22.50x |
| Orlando Activities Researchers | 38.31% | 22.42x |
| Mens Fitness Publication Readers | 34.73% | 21.96x |
| Cholesterol Researchers | 40.19% | 21.95x |
| TV Advertising Professionals | 34.52% | 21.78x |
| Women's Fitness Enthusiasts | 34.65% | 21.62x |
| Custom Home Lighting Shoppers | 39.19% | 21.58x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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APPAREL RETAILERS
The Soda Drinkers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Soda Drinkers audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.59x |
| American Apparel | 0.03% | 1.39x |
| Bonobos | 0.01% | 1.31x |
| J. Crew | 0.04% | 1.22x |
| Free People | 0.02% | 1.22x |
| Urban Outfitters | 0.04% | 1.21x |
| Madewell | 0.02% | 1.18x |
| Gap | 0.07% | 1.17x |
| Jos A. Bank Clothiers | 0.04% | 1.16x |
| Lululemon | 0.04% | 1.16x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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WEBSITES
The Soda Drinkers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Soda Drinkers audience is food52.com.
| Website | Composition | Index |
| food52.com | 1.24% | 22.47x |
| xojane.com | 1.23% | 21.91x |
| winespectator.com | 1.02% | 21.77x |
| petful.com | 1.10% | 21.09x |
| gonintendo.com | 1.08% | 20.51x |
| theidleman.com | 1.05% | 20.34x |
| empireboobookitty.com | 1.15% | 20.14x |
| society6.com | 1.21% | 20.11x |
| finedininglovers.com | 1.23% | 19.84x |
| dorkly.com | 2.46% | 19.54x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Soda Drinkers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 15.15x |
| Grocery & Food Service | 2.18% | 14.68x |
| Food Cluster | 2.01% | 14.63x |
| Feminism | 0.80% | 13.36x |
| Paper & Packaging | 0.39% | 13.03x |
| Retail Industry News | 1.03% | 12.95x |
| Cosmetics Business | 0.33% | 12.87x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.59% | 12.09x |
| Institutional Investing | 1.37% | 12.04x |
| Instagram Management | 0.21% | 11.63x |
Composition Percentage:
The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
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DEMOGRAPHICS
The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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