Dstillery Audiences

SODA DRINKERS

Audience Size: 2.9 Million Devices

Explore the Soda Drinkers Audience

Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Soda Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Soda Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soda Drinkers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 26.82% 19.59x
Junk Food Lovers 32.06% 19.29x
Advertising Professionals 29.40% 19.23x
Restaurant Researchers 30.37% 18.93x
Mailing & Shipping Shoppers 30.22% 18.50x
Beer Aficionados 26.87% 18.48x
Men's Clothing Shoppers 27.53% 18.40x
Mens Fitness Publication Readers 24.06% 18.37x
Credit Card Researchers 32.45% 17.93x
Supermarket Shoppers 35.71% 17.92x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soda Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Intermix.

Location Composition Index
Intermix 0.01% 1.68x
Patagonia 0.01% 1.48x
Urban Outfitters 0.07% 1.41x
Supreme 0.01% 1.40x
American Apparel 0.04% 1.39x
Michael Kors 0.02% 1.39x
Zara 0.03% 1.38x
Ann Taylor 0.17% 1.34x
Madewell 0.02% 1.33x
LOFT 0.05% 1.31x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soda Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soda Drinkers audience is bevindustry.com.

Website Composition Index
bevindustry.com 1.17% 51.07x
cboe.com 1.27% 45.53x
beveragedaily.com 1.12% 36.58x
investorplace.com 5.79% 35.40x
dealbreaker.com 1.10% 34.91x
thepointsguy.com 1.54% 34.88x
cityofchicago.org 1.93% 33.77x
institutionalinvestor.com 2.09% 33.60x
investingchannel.com 1.42% 33.25x
dole.com 1.28% 32.46x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soda Drinkers audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 1.21% 17.16x
Grocery & Food Service 4.51% 17.09x
Retail Industry News 1.92% 15.67x
Paper & Packaging 1.41% 15.55x
Institutional Investing 2.70% 15.40x
Food Cluster 5.75% 14.47x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.35% 13.15x
General Interest 0.37% 12.57x
Home Décor, Furniture, & Decorating 0.07% 12.54x
Franchising 0.45% 12.52x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male