Dstillery Audiences

SODA DRINKERS

Audience Size: 2.6 Million Devices

Explore the Soda Drinkers Audience

Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Soda Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Soda Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soda Drinkers audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 30.95% 24.36x
Orlando Activities Researchers 30.38% 23.88x
Junk Food Lovers 34.25% 23.22x
Wine Lovers 32.33% 22.70x
Home Custom Bedroom Decorators 28.55% 22.58x
Custom Home Lighting Shoppers 28.64% 22.36x
Cholesterol Researchers 31.32% 22.11x
Texas Activity Researchers 27.09% 21.82x
Supermarket Shoppers 35.26% 21.31x
Restaurant Researchers 30.90% 21.15x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soda Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Intermix.

Location Composition Index
Intermix 0.02% 2.10x
Supreme 0.02% 1.79x
Bonobos 0.09% 1.52x
Topshop 0.02% 1.40x
Johnston and Murphy 0.20% 1.35x
Mens Wearhouse 0.68% 1.32x
Jos A. Bank Clothiers 0.40% 1.27x
Club Monaco 0.02% 1.27x
Ann Taylor 0.04% 1.27x
Urban Outfitters 0.06% 1.25x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soda Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soda Drinkers audience is bevindustry.com.

Website Composition Index
bevindustry.com 1.26% 45.00x
etf.com 1.19% 38.65x
spindices.com 1.25% 37.88x
cityofchicago.org 1.30% 37.54x
transitchicago.com 1.28% 35.86x
investorplace.com 3.66% 35.64x
fastcodesign.com 1.33% 34.87x
secretmenus.com 1.03% 34.52x
gawker.com 1.16% 34.48x
4-traders.com 1.13% 34.40x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soda Drinkers audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 3.11% 16.28x
Cosmetics Business 0.50% 15.82x
Paper & Packaging 0.55% 15.10x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.33% 14.87x
Food Cluster 5.64% 14.66x
Washington D.C. Hotels 0.01% 14.26x
Assorted Topics (Television, Origami, Men's Health) 0.21% 13.57x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 13.17x
Retail Industry News 1.23% 12.80x
Institutional Investing 1.34% 12.55x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female