Dstillery Audiences

SODA DRINKERS

Audience Size: 2.8 Million Devices

Explore the Soda Drinkers Audience

Below you'll find more information about the Soda Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Soda Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Soda Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soda Drinkers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 30.14% 23.41x
Nashville Activity Researchers 32.17% 23.26x
Wine Lovers 32.30% 23.05x
Orlando Activities Researchers 31.54% 22.78x
Home Custom Bedroom Decorators 31.45% 22.70x
Custom Home Lighting Shoppers 31.44% 22.70x
Junk Food Lovers 31.61% 22.49x
Home Design and Living Publication Readers 31.77% 22.28x
Gourmet Food & Wine Researchers 31.70% 21.51x
Beer Aficionados 32.63% 21.46x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Interest attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soda Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soda Drinkers audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.62x
J. Crew 0.01% 1.58x
LOFT 0.02% 1.50x
Journeys 0.02% 1.41x
Mens Wearhouse 0.02% 1.40x
Chicos 0.02% 1.36x
Aeropostale 0.01% 1.36x
Buckle 0.02% 1.35x
Lane Bryant 0.01% 1.35x
Express 0.02% 1.32x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Location attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soda Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soda Drinkers audience is dorkly.com.

Website Composition Index
dorkly.com 1.11% 22.02x
seattlemet.com 1.08% 21.02x
benjerry.com 1.66% 17.99x
wta.org 1.11% 17.96x
wttw.com 1.76% 17.88x
tastingtable.com 9.53% 17.81x
neworleans.com 1.85% 17.68x
dunkindonuts.com 1.25% 17.40x
samsbeauty.com 1.13% 17.33x
fashionmagazine.com 1.20% 17.33x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Web attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soda Drinkers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.23% 16.18x
Food Cluster 0.52% 15.37x
Assorted Topics (Toys, T-Shirts, Volvos) 0.06% 14.58x
Institutional Investing 0.51% 14.21x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.94x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.23% 13.60x
Grocery & Food Service 0.84% 13.32x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 13.01x
Feminism 0.67% 12.66x
Drawing & Animation 0.03% 12.36x
Composition Percentage: The overlap percentage between the Soda Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Soda Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soda Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female