Dstillery Audiences

SOFTBALL ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Softball Enthusiasts Audience

Below you'll find more information about the Softball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Softball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Softball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Softball Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 24.44% 26.44x
College Athletic Scholarships Researchers 30.97% 26.02x
College Football Fans 35.18% 25.98x
NCAA Football Fans 33.08% 25.62x
MLB Fans 28.08% 25.61x
March Madness Enthusiasts 30.77% 25.01x
High School Sports Researchers 32.57% 24.99x
ESPN Enthusiasts 29.06% 24.50x
Atlanta Braves Fans 33.45% 24.35x
SEC Fans 29.84% 22.31x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Softball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Softball Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.08% 1.44x
Lululemon 0.02% 1.43x
Eddie Bauer 0.02% 1.40x
Brooks Brothers 0.01% 1.37x
Talbots 0.02% 1.31x
Belk 0.01% 1.27x
Buckle 0.05% 1.27x
Kate Spade 0.01% 1.26x
Old Navy 0.07% 1.25x
Lane Bryant 0.04% 1.25x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Location attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Softball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Softball Enthusiasts audience is twinkietown.com.

Website Composition Index
twinkietown.com 1.07% 33.90x
tomahawktake.com 3.08% 32.81x
hailstate.com 1.47% 32.03x
seminoles.com 1.96% 30.87x
uclabruins.com 1.08% 30.77x
atozsportsnashville.com 1.10% 30.42x
blogredmachine.com 1.57% 30.21x
redlegnation.com 1.03% 29.91x
gophersports.com 3.05% 29.22x
soonersports.com 2.64% 29.14x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Web attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Softball Enthusiasts audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.20% 22.05x
Illinois College Sports 0.74% 22.03x
Florida College Athletics 1.13% 19.73x
College Sports 0.38% 19.59x
Sports News & Apparel 10.92% 17.73x
Southeast College Athletics 1.54% 17.70x
Pac 12 Sports 1.75% 16.78x
Motorsports 0.45% 16.09x
Upstate New York State Athletics 0.04% 14.38x
New England & Ivy League Sports 0.77% 13.08x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Softball Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male