Dstillery Audiences

SOFTBALL ENTHUSIASTS

Audience Size: 1.8 Million Devices

Explore the Softball Enthusiasts Audience

Below you'll find more information about the Softball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Softball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Softball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Softball Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 27.20% 34.49x
College Athletic Scholarships Researchers 24.36% 33.66x
ESPN Enthusiasts 20.98% 32.80x
MLB Fans 29.49% 32.64x
High School Sports Researchers 28.67% 30.70x
March Madness Enthusiasts 39.87% 28.65x
College Football Fans 38.81% 28.09x
NCAA Football Fans 40.75% 27.36x
Florida State Seminoles Fans 27.56% 27.36x
Olympic Sports Enthusiasts 35.11% 26.45x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Softball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Softball Enthusiasts audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.08x
Maurices 0.02% 1.02x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Location attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Softball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Softball Enthusiasts audience is talkingchop.com.

Website Composition Index
talkingchop.com 2.07% 40.09x
baseballamerica.com 3.88% 35.79x
dawgnation.com 2.29% 35.21x
cubshq.com 1.59% 33.57x
redreporter.com 1.00% 33.13x
dodgerblue.com 1.07% 31.63x
tourneymachine.com 1.64% 31.12x
d1baseball.com 2.10% 30.90x
hailstate.com 1.74% 30.33x
blogredmachine.com 1.55% 30.25x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Web attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Softball Enthusiasts audience is Sports News & Apparel.

Content Affinity Composition Index
Sports News & Apparel 15.76% 23.16x
College Sports 0.33% 23.04x
Virginia Athletics 0.16% 20.84x
Florida College Athletics 0.99% 20.38x
Illinois College Sports 0.77% 19.86x
Southeast College Athletics 1.77% 16.76x
Pac 12 Sports 1.88% 16.66x
US Soccer 0.21% 16.63x
Lacrosse College Athletics 0.11% 14.83x
Horse Racing 0.05% 14.12x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Softball Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male