Dstillery Audiences

SOFTBALL ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Softball Enthusiasts Audience

Below you'll find more information about the Softball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Softball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Softball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Softball Enthusiasts audience is College Football Fans.

Interest Composition Index
College Football Fans 32.95% 23.72x
MLB Fans 28.73% 23.23x
NCAA Football Fans 32.03% 23.17x
College Athletic Scholarships Researchers 29.18% 22.95x
March Madness Enthusiasts 31.86% 22.57x
High School Sports Researchers 33.95% 22.55x
NCAA Fans 25.18% 22.11x
ESPN Enthusiasts 27.43% 21.91x
Atlanta Braves Fans 31.88% 21.70x
Clemson Tigers Fans 31.06% 20.46x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Softball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Softball Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.73x
Gymboree 0.03% 1.29x
Carhartt 0.40% 1.26x
Jos A. Bank Clothiers 0.03% 1.25x
Maurices 0.07% 1.24x
Chicos 0.04% 1.23x
Lane Bryant 0.03% 1.22x
LOFT 0.03% 1.20x
Talbots 0.02% 1.19x
Buckle 0.03% 1.17x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Location attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Softball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Softball Enthusiasts audience is twinkietown.com.

Website Composition Index
twinkietown.com 1.28% 31.68x
hailstate.com 1.36% 29.35x
tomahawktake.com 3.00% 29.01x
gophersports.com 2.33% 28.92x
vucommodores.com 1.06% 28.74x
tourneymachine.com 2.07% 28.72x
thebaseballcube.com 1.37% 27.77x
seminoles.com 1.89% 27.42x
uclabruins.com 1.22% 27.39x
dodgerblue.com 2.03% 27.22x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Web attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Softball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.52% 22.25x
Virginia Athletics 0.23% 20.50x
Sports News & Apparel 11.20% 19.64x
Florida College Athletics 1.15% 19.45x
Southeast College Athletics 1.32% 17.96x
College Sports 0.42% 17.47x
Pac 12 Sports 1.57% 17.20x
Motorsports 0.63% 14.62x
Lacrosse College Athletics 0.27% 13.17x
New England & Ivy League Sports 0.64% 12.33x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Softball Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male