Dstillery Audiences

SOFTBALL ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the Softball Enthusiasts Audience

Below you'll find more information about the Softball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Softball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Softball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Softball Enthusiasts audience is College Football Fans.

Interest Composition Index
College Football Fans 34.79% 23.49x
NCAA Football Fans 35.18% 22.74x
NCAA Fans 30.62% 22.51x
College Athletic Scholarships Researchers 32.05% 22.45x
High School Sports Researchers 36.81% 22.36x
March Madness Enthusiasts 32.74% 22.13x
MLB Fans 29.63% 21.30x
ESPN Enthusiasts 31.43% 20.64x
Atlanta Braves Fans 30.24% 19.32x
Clemson Tigers Fans 31.43% 19.26x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Softball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Softball Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 1.83x
Talbots 0.01% 1.43x
Carhartt 0.21% 1.33x
Chicos 0.02% 1.23x
Aeropostale 0.01% 1.05x
Old Navy 0.02% 1.04x
Buckle 0.01% 1.01x
LOFT 0.02% 0.99x
White House Black Market 0.01% 0.98x
Jos A. Bank Clothiers 0.01% 0.97x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Location attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Softball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Softball Enthusiasts audience is boombah.com.

Website Composition Index
boombah.com 2.43% 50.56x
seccountry.com 1.33% 33.93x
soonersports.com 1.70% 33.21x
njcaa.org 1.47% 31.62x
teamusa.org 9.76% 31.58x
nfhsnetwork.com 1.69% 30.92x
tourneymachine.com 1.41% 28.65x
twinkietown.com 2.29% 28.60x
prestosports.com 1.61% 27.96x
scorestream.com 1.75% 27.75x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Web attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Softball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.45% 24.24x
Southeast College Athletics 1.84% 22.65x
Florida College Athletics 4.77% 21.21x
Pac 12 Sports 1.10% 19.88x
Virginia Athletics 0.54% 19.07x
Sports News & Apparel 18.77% 18.60x
College Sports 1.47% 17.07x
Lacrosse College Athletics 0.92% 14.82x
Upstate New York State Athletics 0.16% 14.71x
Bowling 0.86% 12.81x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Softball Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male