Dstillery Audiences

SOFTBALL ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Softball Enthusiasts Audience

Below you'll find more information about the Softball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Softball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Softball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Softball Enthusiasts audience is High School Sports Researchers.

Interest Composition Index
High School Sports Researchers 37.63% 30.71x
NCAA Fans 35.28% 29.47x
College Football Fans 39.78% 28.90x
NCAA Football Fans 35.71% 28.46x
Olympics Fans 38.26% 27.37x
MLB Fans 31.82% 26.90x
Clemson Tigers Fans 32.73% 26.64x
Baseball Enthusiasts 29.40% 26.64x
March Madness Enthusiasts 32.98% 26.42x
Competitive Wrestling Enthusiasts 33.84% 26.25x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Softball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Softball Enthusiasts audience is Belk.

Location Composition Index
Belk 0.03% 1.74x
Jos A. Bank Clothiers 0.43% 1.43x
Buckle 0.33% 1.39x
White House Black Market 0.39% 1.30x
Mens Wearhouse 0.64% 1.28x
Express Outlets 0.01% 1.20x
Johnston and Murphy 0.42% 1.20x
Lane Bryant 0.06% 1.15x
Eddie Bauer 0.04% 1.14x
Chicos 0.08% 1.12x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Location attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Softball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Softball Enthusiasts audience is cheapbats.com.

Website Composition Index
cheapbats.com 2.22% 60.01x
baseballexpress.com 2.17% 52.18x
boombah.com 5.30% 52.12x
gophersports.com 2.18% 44.64x
gc.com 1.27% 44.30x
pac-12.com 2.45% 38.30x
mutigers.com 1.15% 37.15x
auburntigers.com 1.25% 37.13x
seccountry.com 3.74% 36.93x
thesundevils.com 1.67% 34.76x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Web attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Softball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.02% 26.37x
Sports News & Apparel 30.10% 23.39x
Southeast College Athletics 3.72% 22.83x
Pac 12 Sports 3.27% 22.42x
Florida College Athletics 8.50% 21.28x
Virginia Athletics 0.97% 20.12x
College Sports 2.57% 18.25x
Upstate New York State Athletics 0.29% 17.83x
Lacrosse College Athletics 1.99% 17.80x
Sports Apparel 0.89% 17.40x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Softball Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male