Dstillery Audiences

SOFTBALL ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Softball Enthusiasts Audience

Below you'll find more information about the Softball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Softball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Softball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Softball Enthusiasts audience is College Football Fans.

Interest Composition Index
College Football Fans 34.44% 22.47x
NCAA Football Fans 33.69% 22.16x
NCAA Fans 30.26% 21.42x
High School Sports Researchers 35.04% 21.27x
March Madness Enthusiasts 32.88% 20.79x
College Athletic Scholarships Researchers 30.83% 20.74x
MLB Fans 28.57% 20.55x
ESPN Enthusiasts 30.23% 20.45x
SEC Fans 29.84% 19.04x
Atlanta Braves Fans 29.96% 18.29x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Softball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Softball Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.02% 1.38x
Buckle 0.01% 1.33x
Carhartt 0.22% 1.23x
Lane Bryant 0.01% 1.15x
Journeys 0.01% 1.11x
Old Navy 0.02% 1.07x
Mens Wearhouse 0.01% 0.99x
Victoria's Secret 0.01% 0.98x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Location attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Softball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Softball Enthusiasts audience is boombah.com.

Website Composition Index
boombah.com 1.62% 50.29x
soonersports.com 1.23% 33.41x
njcaa.org 1.04% 33.01x
teamusa.org 6.75% 32.18x
nfhsnetwork.com 1.15% 30.86x
twinkietown.com 1.86% 30.14x
floridagators.com 1.14% 29.51x
prestosports.com 1.14% 29.46x
tourneymachine.com 1.26% 28.95x
scorestream.com 1.29% 27.58x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Web attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Softball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.32% 23.48x
Southeast College Athletics 1.36% 22.53x
Florida College Athletics 3.54% 21.47x
Sports News & Apparel 15.37% 19.41x
Pac 12 Sports 0.76% 19.25x
Virginia Athletics 0.40% 18.64x
College Sports 1.18% 17.43x
Upstate New York State Athletics 0.13% 16.39x
Bowling 0.77% 15.37x
Lacrosse College Athletics 0.69% 14.65x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Softball Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male