Dstillery Audiences

SOFTBALL ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Softball Enthusiasts Audience

Below you'll find more information about the Softball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Softball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Softball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Softball Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 31.52% 22.49x
High School Sports Researchers 32.25% 22.13x
Olympics Fans 39.59% 21.96x
College Football Fans 35.88% 21.91x
MLB Fans 27.08% 19.75x
Competitive Wrestling Enthusiasts 34.26% 19.66x
Clemson Tigers Fans 31.30% 19.34x
March Madness Enthusiasts 27.50% 19.02x
Baseball Enthusiasts 25.03% 18.10x
Duke Blue Devils Fans 27.29% 17.37x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Softball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Softball Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.24x
Mens Wearhouse 0.35% 1.08x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Location attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Softball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Softball Enthusiasts audience is directsports.com.

Website Composition Index
directsports.com 1.33% 102.34x
softball.com 1.13% 94.14x
cheapbats.com 2.43% 90.17x
boombah.com 6.15% 74.98x
baseballexpress.com 3.37% 74.81x
teamexpress.com 1.04% 67.15x
gc.com 1.43% 61.11x
mnhockeyhub.com 1.22% 58.77x
pac-12.com 3.72% 56.10x
uclabruins.com 1.04% 55.94x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Web attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Softball Enthusiasts audience is Sports News & Apparel.

Content Affinity Composition Index
Sports News & Apparel 34.99% 21.40x
Florida College Athletics 9.57% 20.30x
Pac 12 Sports 4.31% 20.26x
Southeast College Athletics 4.42% 20.13x
Lacrosse College Athletics 2.42% 16.74x
College Sports 2.98% 16.28x
Right Wing Blogs - Political Activism 3.39% 14.96x
US Soccer 2.37% 12.13x
Celebrity Gossip 3.25% 12.09x
New England & Ivy League Sports 4.48% 11.61x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Softball Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male