Dstillery Audiences

SOFTBALL ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Softball Enthusiasts Audience

Below you'll find more information about the Softball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Softball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Softball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Softball Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 32.31% 44.82x
College Football Fans 35.78% 44.14x
High School Sports Researchers 36.09% 43.38x
Olympics Fans 37.86% 43.25x
NCAA Football Fans 30.82% 43.17x
MLB Fans 27.19% 39.78x
March Madness Enthusiasts 28.55% 38.82x
Competitive Wrestling Enthusiasts 34.18% 38.25x
Clemson Tigers Fans 31.73% 38.03x
Baseball Enthusiasts 25.89% 36.76x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Softball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Softball Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.45x
Columbia 0.02% 1.39x
Buckle 0.18% 1.32x
Eddie Bauer 0.02% 1.26x
Belk 0.01% 1.25x
Mens Wearhouse 0.54% 1.24x
Aeropostale 0.02% 1.23x
REI 0.03% 1.22x
Johnston and Murphy 0.13% 1.20x
Old Navy 0.07% 1.18x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Location attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Softball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Softball Enthusiasts audience is directsports.com.

Website Composition Index
directsports.com 1.13% 101.02x
cheapbats.com 2.53% 86.75x
boombah.com 6.22% 75.22x
baseballexpress.com 2.95% 74.92x
mnhockeyhub.com 1.16% 65.85x
gc.com 1.49% 60.59x
baseballism.com 1.17% 58.47x
gophersports.com 2.68% 56.62x
clemsontigers.com 1.29% 55.10x
pac-12.com 3.32% 55.02x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Web attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Softball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.24% 29.23x
Sports News & Apparel 34.35% 26.11x
Pac 12 Sports 4.10% 25.23x
Southeast College Athletics 4.38% 25.21x
Florida College Athletics 9.76% 24.16x
Virginia Athletics 1.17% 22.47x
Sports Apparel 1.07% 20.61x
Lacrosse College Athletics 2.35% 20.07x
College Sports 2.98% 19.94x
Upstate New York State Athletics 0.35% 19.10x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Softball Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male