Dstillery Audiences

SOFTBALL ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Softball Enthusiasts Audience

Below you'll find more information about the Softball Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Softball Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Softball Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Softball Enthusiasts audience is College Football Fans.

Interest Composition Index
College Football Fans 34.12% 19.71x
NCAA Football Fans 33.44% 19.08x
High School Sports Researchers 34.63% 18.52x
NCAA Fans 28.33% 18.50x
March Madness Enthusiasts 31.75% 18.38x
ESPN Enthusiasts 29.22% 18.26x
College Athletic Scholarships Researchers 30.03% 18.00x
MLB Fans 27.56% 17.84x
SEC Fans 29.88% 16.80x
Atlanta Braves Fans 28.95% 16.54x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Interest attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Softball Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Softball Enthusiasts audience is Journeys.

Location Composition Index
Journeys 0.02% 1.34x
Victoria's Secret 0.02% 1.29x
Chicos 0.01% 1.27x
Carhartt 0.22% 1.27x
Old Navy 0.02% 1.22x
Buckle 0.01% 1.21x
LOFT 0.01% 1.19x
American Eagle Outfitters 0.01% 1.17x
Dressbarn 0.01% 1.14x
Express 0.01% 1.11x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Location attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Softball Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Softball Enthusiasts audience is boombah.com.

Website Composition Index
boombah.com 1.18% 44.51x
directsports.com 1.05% 40.06x
teamusa.org 5.23% 29.59x
twinkietown.com 1.94% 27.32x
halohangout.com 1.12% 26.48x
climbingtalshill.com 1.12% 25.80x
tomahawktake.com 2.61% 25.67x
d1baseball.com 1.76% 25.56x
soonersports.com 1.28% 25.35x
blogredmachine.com 1.19% 24.91x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Web attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Softball Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.27% 20.24x
Southeast College Athletics 1.12% 19.02x
Florida College Athletics 2.88% 18.19x
Virginia Athletics 0.32% 18.12x
Sports News & Apparel 14.27% 17.49x
Upstate New York State Athletics 0.14% 16.96x
College Sports 1.00% 15.82x
Pac 12 Sports 0.61% 15.46x
Bowling 0.65% 13.72x
Lacrosse College Athletics 0.57% 13.14x
Composition Percentage: The overlap percentage between the Softball Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Softball Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Softball Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male