Dstillery Audiences

SOFTWARE DIRECTORY RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Software Directory Researchers Audience

Below you'll find more information about the Software Directory Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Software Directory Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Software Directory Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Software Directory Researchers audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 16.60% 15.59x
Gourmet Food & Wine Researchers 5.98% 15.49x
Wine Lovers 6.09% 15.26x
Mexican Food Enthusiasts 8.63% 14.57x
Luxury Athletic Footwear Shoppers 4.45% 14.52x
Luxury Fitness Shoppers 4.45% 14.52x
Pre-Measured Grocery Shoppers 6.57% 14.49x
Cooking Show Fans 5.46% 14.35x
Italian Food Enthusiasts 6.16% 14.12x
Thanksgiving Meal Planners 9.32% 14.12x
Composition Percentage: The overlap percentage between the Software Directory Researchers audience and the Interest attribute.
Index: A comparison of the Software Directory Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Software Directory Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Software Directory Researchers audience is Gap.

Location Composition Index
Gap 0.01% 1.41x
Patagonia 0.01% 1.37x
H&M 0.02% 1.29x
Dressbarn 0.01% 1.19x
American Eagle Outfitters 0.02% 1.14x
Old Navy 0.02% 1.12x
Express 0.01% 1.11x
Zumiez 0.02% 1.06x
Urban Outfitters 0.01% 1.02x
Journeys 0.02% 1.00x
Composition Percentage: The overlap percentage between the Software Directory Researchers audience and the Location attribute.
Index: A comparison of the Software Directory Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Software Directory Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Software Directory Researchers audience is thatgirlcookshealthy.com.

Website Composition Index
thatgirlcookshealthy.com 1.04% 30.37x
jamaicanfoodsandrecipes.com 1.33% 26.07x
africanbites.com 5.63% 18.88x
jamaica-gleaner.com 1.70% 15.69x
insidehalton.com 1.17% 15.26x
jamaicaobserver.com 1.96% 15.10x
gypsyplate.com 4.08% 14.82x
cookwithmanali.com 1.22% 14.54x
excelchamps.com 1.07% 14.38x
recipezazz.com 1.07% 13.74x
Composition Percentage: The overlap percentage between the Software Directory Researchers audience and the Web attribute.
Index: A comparison of the Software Directory Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Software Directory Researchers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 0.05% 11.07x
Caribbean Cluster 1.44% 10.98x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.03% 10.57x
Toronto Tourism 0.03% 9.40x
Writing Resources 0.02% 7.83x
Homemade Jewelry & Crafts 0.02% 7.83x
Job Interview Process 0.03% 7.69x
Canada Tax and Finance Research Cluster 0.22% 7.64x
Dental Health 0.07% 7.27x
Bridal Fashion 0.03% 7.05x
Composition Percentage: The overlap percentage between the Software Directory Researchers audience and the Content Affinity attribute.
Index: A comparison of the Software Directory Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Software Directory Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female