Dstillery Audiences

SONY FANS

Audience Size: 2.5 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 27.64% 17.45x
Home Theater Enthusiasts 14.05% 16.25x
High End TV Shoppers 15.64% 14.68x
Laptop Researchers 16.05% 14.02x
iPhone Users 15.77% 13.87x
Mac Users 10.52% 13.52x
Deal and Discount Aggregator Researchers 14.41% 13.17x
Wireless Headphone Researchers 0.82% 12.69x
Product Manuals Researchers 16.87% 12.57x
Android Fans 12.30% 12.32x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.75x
J. Crew 0.01% 1.67x
Gymboree 0.02% 1.56x
Talbots 0.01% 1.55x
White House Black Market 0.02% 1.53x
Forever 21 0.01% 1.53x
Express 0.02% 1.50x
Aeropostale 0.02% 1.41x
H&M 0.01% 1.39x
Banana Republic 0.02% 1.34x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is avsforum.com.

Website Composition Index
avsforum.com 8.05% 31.39x
avforums.com 3.59% 22.72x
audiokarma.org 2.21% 19.86x
soundandvision.com 1.19% 17.41x
techhive.com 4.08% 15.90x
hd-report.com 1.17% 15.46x
cameradecision.com 1.13% 14.39x
tundrasolutions.com 1.11% 14.37x
9to5toys.com 1.99% 14.15x
blu-ray.com 3.20% 14.15x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.09% 16.91x
High-End Audio 3.75% 16.86x
Car Keys, Locks & Remotes 0.10% 16.24x
Auto Body Upkeep & Repair Researchers 0.07% 8.82x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.08% 8.69x
Machines & Industrial Supplies 0.05% 7.96x
Motorsport Equipment 1.18% 7.89x
Apple Blogs & Hacks 5.15% 7.88x
Electronic Accessories 1.28% 7.81x
Routers, Switches & Networking 2.10% 7.77x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male