Dstillery Audiences

SONY FANS

Audience Size: 3.1 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 51.00% 27.62x
Home Theater Enthusiasts 39.33% 27.37x
High End TV Shoppers 46.52% 27.11x
IT Decision Makers 39.40% 25.36x
Laptop Researchers 42.57% 24.29x
Streaming Device Shoppers 38.04% 24.24x
Product Manuals Researchers 41.16% 23.94x
Electronics Shoppers 43.41% 23.48x
Apple Fans 40.91% 23.36x
Android Fans 32.52% 22.96x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.60x
Everlane 0.01% 1.53x
Madewell 0.03% 1.51x
LL Bean 0.01% 1.48x
Columbia 0.02% 1.41x
Michael Kors 0.03% 1.33x
Uniqlo 0.02% 1.31x
American Apparel 0.05% 1.30x
Eddie Bauer 0.02% 1.29x
Chicos 0.06% 1.27x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is sony.com.

Website Composition Index
sony.com 2.82% 48.32x
soundandvision.com 1.54% 43.20x
avforums.com 1.54% 40.57x
avsforum.com 13.29% 39.41x
accessories4less.com 1.25% 38.91x
fredmiranda.com 1.30% 37.78x
stereophile.com 1.19% 36.92x
nerdtechy.com 1.69% 36.79x
audioholics.com 3.75% 36.68x
hometheaterreview.com 3.17% 36.55x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 13.05% 24.49x
Telescopes 2.44% 22.88x
Content Streamers & Downloaders 0.28% 21.67x
Professional Audio Visual 1.17% 19.64x
Home Improvement Contractor 3.08% 19.56x
Electronic Cabling 2.51% 19.16x
Online Media Converters 6.71% 18.08x
Film Production 3.24% 17.74x
Handyman Tools 0.05% 17.40x
Assorted Topics (Insurance, Travel, Viral Media) 0.07% 16.16x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male