Dstillery Audiences

SONY FANS

Audience Size: 3.3 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 29.04% 19.18x
Home Theater Enthusiasts 16.96% 17.17x
High End TV Shoppers 18.27% 16.81x
Laptop Researchers 17.35% 15.52x
iPhone Users 17.33% 15.30x
Mac Users 12.51% 14.76x
Deal and Discount Aggregator Researchers 14.41% 14.73x
Streaming Device Shoppers 18.06% 14.41x
Headphone Review Readers 25.01% 14.41x
Product Manuals Researchers 18.86% 14.31x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.01% 1.44x
H&M 0.02% 1.17x
Dressbarn 0.02% 1.17x
J. Crew 0.02% 1.15x
Express 0.04% 1.14x
Banana Republic 0.03% 1.10x
Old Navy 0.05% 1.10x
Hollister 0.02% 1.09x
Aeropostale 0.03% 1.08x
Mens Wearhouse 0.03% 1.07x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is avsforum.com.

Website Composition Index
avsforum.com 9.61% 34.42x
the-home-cinema-guide.com 1.34% 27.45x
audiogon.com 1.10% 25.97x
avforums.com 4.53% 25.28x
audiokarma.org 2.75% 22.22x
soundandvision.com 1.50% 21.12x
hometheateracademy.com 1.11% 19.00x
cameradecision.com 1.30% 17.37x
techhive.com 6.57% 17.19x
thehometheaterdiy.com 1.51% 16.26x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 4.47% 18.76x
Telescopes 0.08% 14.15x
Mobile Phone Networks 0.03% 13.50x
Car Keys, Locks & Remotes 0.06% 12.30x
Motorsport Equipment 1.36% 8.97x
Routers, Switches & Networking 2.03% 8.53x
Trucking 1.16% 8.21x
Apple Blogs & Hacks 5.61% 8.20x
Visa & Immigration 0.16% 8.17x
Film Production 0.11% 8.14x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male