Dstillery Audiences

SONY FANS

Audience Size: 3.4 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 30.72% 19.35x
Home Theater Enthusiasts 19.06% 16.47x
High End TV Shoppers 20.15% 16.34x
Laptop Researchers 19.77% 15.30x
iPhone Users 19.37% 15.17x
Product Manuals Researchers 21.47% 14.83x
Streaming Device Shoppers 19.80% 14.46x
Android Fans 15.54% 13.67x
Mac Users 15.35% 13.55x
PC Users 24.20% 13.54x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is LOFT.

Location Composition Index
LOFT 0.03% 1.36x
Jos A. Bank Clothiers 0.02% 1.29x
J. Crew 0.02% 1.28x
Dressbarn 0.02% 1.22x
Lululemon 0.01% 1.19x
Zumiez 0.02% 1.18x
Old Navy 0.05% 1.17x
Hollister 0.02% 1.14x
Victoria's Secret 0.04% 1.12x
Lane Bryant 0.02% 1.10x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is avsforum.com.

Website Composition Index
avsforum.com 9.70% 32.26x
the-home-cinema-guide.com 1.36% 25.79x
audiogon.com 1.36% 25.08x
avforums.com 4.61% 24.60x
hometheaterforum.com 1.04% 22.72x
audiokarma.org 2.86% 22.59x
soundandvision.com 1.59% 21.29x
hometheateracademy.com 1.03% 19.26x
cameradecision.com 1.25% 17.09x
thehometheaterdiy.com 1.36% 16.66x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 4.93% 17.29x
Online Media Converters 0.06% 16.83x
Telescopes 0.12% 13.57x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 12.72x
Tattoos & Costumes 0.02% 11.22x
Film Production 0.19% 11.14x
Robotics 0.02% 11.06x
Mobile Phone Networks 0.09% 10.85x
Amateur Radios 0.08% 10.74x
Phone & Computer Game Downloaders 0.03% 10.26x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male