Dstillery Audiences

SONY FANS

Audience Size: 2.3 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 29.21% 17.99x
Home Theater Enthusiasts 12.54% 17.59x
High End TV Shoppers 14.64% 16.07x
iPhone Users 14.62% 15.48x
Laptop Researchers 14.55% 15.28x
Wireless Headphone Researchers 1.01% 14.81x
Deal and Discount Aggregator Researchers 13.38% 14.06x
Mac Users 9.08% 14.03x
Tablet Researchers 14.02% 13.27x
Android Fans 14.27% 13.27x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.68x
Buckle 0.02% 1.49x
American Eagle Outfitters 0.02% 1.45x
Gymboree 0.03% 1.45x
Express 0.03% 1.44x
J. Crew 0.01% 1.39x
Chicos 0.02% 1.35x
The Childrens Place 0.01% 1.31x
White House Black Market 0.02% 1.29x
Hollister 0.01% 1.25x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is avsforum.com.

Website Composition Index
avsforum.com 7.15% 35.20x
avforums.com 2.89% 24.95x
audiokarma.org 1.78% 20.86x
soundandvision.com 1.00% 18.29x
techhive.com 3.59% 17.42x
hd-report.com 1.05% 17.15x
9to5toys.com 1.53% 15.78x
gbatemp.net 2.95% 15.37x
playstationtrophies.org 2.43% 15.02x
overclock.net 1.01% 14.92x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 3.08% 16.99x
Telescopes 0.07% 15.44x
Car Keys, Locks & Remotes 0.04% 12.11x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.05% 11.89x
Routers, Switches & Networking 2.28% 8.53x
Motorsport Equipment 1.09% 8.50x
Trucking 0.62% 8.01x
Apple Blogs & Hacks 4.02% 7.41x
Computers & Accessories 6.54% 7.17x
Studio & Franchise Video Game Players 1.69% 7.14x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male