Dstillery Audiences

SONY FANS

Audience Size: 3.9 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 45.25% 27.44x
High End TV Shoppers 36.58% 23.67x
Laptop Researchers 33.94% 23.29x
Product Manuals Researchers 34.36% 22.89x
Home Theater Enthusiasts 32.71% 22.43x
iPhone Users 31.58% 21.02x
IT Decision Makers 31.29% 20.85x
Camera Review Readers 29.23% 19.98x
Apple Fans 30.94% 19.90x
Streaming Device Shoppers 32.32% 19.83x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.44x
Lululemon 0.01% 1.42x
Buckle 0.02% 1.36x
Mens Wearhouse 0.07% 1.29x
Chicos 0.02% 1.27x
Banana Republic 0.02% 1.24x
White House Black Market 0.02% 1.24x
J. Crew 0.01% 1.24x
American Eagle Outfitters 0.02% 1.21x
Forever 21 0.01% 1.19x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is audioholics.com.

Website Composition Index
audioholics.com 2.09% 36.05x
avsforum.com 12.26% 32.31x
highdefdigest.com 1.63% 29.55x
asus.com 1.10% 29.07x
premiumbeat.com 2.64% 29.04x
lcdtvbuyingguide.com 1.20% 29.03x
encompass.com 3.15% 28.73x
neosmart.net 1.11% 28.73x
osxdaily.com 1.50% 27.78x
audiogon.com 1.97% 27.76x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 8.47% 21.07x
Professional Audio Visual 0.42% 20.17x
Telescopes 0.90% 19.33x
Online Media Converters 2.35% 19.21x
Electronic Cabling 0.75% 18.71x
Film Production 1.61% 18.40x
Environmentally Friendly Cars 0.04% 17.30x
Robotics 0.82% 17.05x
Drawing & Animation 0.08% 16.10x
Amateur Radios 2.83% 15.86x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male