Dstillery Audiences

SONY FANS

Audience Size: 4.3 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 50.22% 32.73x
High End TV Shoppers 42.64% 30.27x
Laptop Researchers 38.44% 29.57x
Product Manuals Researchers 38.50% 28.28x
IT Decision Makers 36.98% 27.67x
Home Theater Enthusiasts 37.80% 27.62x
Camera Review Readers 34.81% 27.55x
Electronics Shoppers 37.41% 26.74x
iPhone Users 35.12% 26.56x
Apple Fans 35.72% 26.37x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.59x
Jos A. Bank Clothiers 0.37% 1.44x
White House Black Market 0.47% 1.40x
Mens Wearhouse 0.60% 1.38x
Johnston and Murphy 0.67% 1.28x
Patagonia 0.01% 1.26x
Buckle 0.33% 1.24x
Topshop 0.02% 1.23x
Madewell 0.01% 1.19x
Uniqlo 0.02% 1.17x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is hometheaterreview.com.

Website Composition Index
hometheaterreview.com 1.17% 46.57x
sevenforums.com 1.05% 41.59x
themasterswitch.com 1.03% 40.97x
tenforums.com 1.51% 40.58x
avsforum.com 10.93% 40.28x
crutchfield.com 1.17% 39.00x
audioholics.com 2.79% 38.05x
soundonsound.com 1.06% 37.60x
soundandvision.com 1.30% 36.14x
avforums.com 2.34% 35.01x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.09% 22.51x
High-End Audio 8.56% 21.05x
Telescopes 1.43% 19.62x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 19.22x
Professional Audio Visual 0.72% 18.01x
Home Improvement Contractor 1.17% 17.87x
Handyman Tools 0.03% 17.12x
Film Production 2.39% 16.79x
Online Media Converters 4.23% 16.72x
Electronic Cabling 1.51% 16.45x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male