Dstillery Audiences

SONY FANS

Audience Size: 3.6 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 40.27% 25.56x
High End TV Shoppers 30.28% 22.31x
Laptop Researchers 29.33% 21.15x
Product Manuals Researchers 30.34% 21.09x
Home Theater Enthusiasts 27.67% 20.97x
IT Decision Makers 25.80% 19.09x
iPhone Users 26.92% 18.96x
Streaming Device Shoppers 27.36% 18.88x
HDTV Researchers 30.63% 18.48x
Camera Review Readers 23.47% 18.45x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.24x
Chicos 0.01% 1.21x
Journeys 0.01% 1.18x
Victoria's Secret 0.01% 1.16x
Carhartt 0.17% 1.13x
Maurices 0.01% 1.00x
Mens Wearhouse 0.01% 0.89x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is audioholics.com.

Website Composition Index
audioholics.com 1.40% 37.07x
avsforum.com 11.80% 31.97x
premiumbeat.com 1.62% 30.70x
encompass.com 2.09% 30.23x
highdefdigest.com 1.49% 29.96x
gigabyte.com 1.20% 28.11x
audiogon.com 1.85% 27.22x
avforums.com 4.88% 25.30x
imaging-resource.com 1.21% 25.14x
hometheaterreview.com 2.26% 25.02x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 8.00% 20.37x
Electronic Cabling 0.49% 19.99x
Online Media Converters 1.53% 19.88x
Telescopes 0.80% 19.47x
Professional Audio Visual 0.28% 18.95x
Film Production 1.20% 16.89x
Robotics 0.58% 16.68x
Amateur Radios 2.00% 16.27x
Environmentally Friendly Cars 0.02% 15.96x
Mobile Phone Networks 1.35% 15.02x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male