Dstillery Audiences

SONY FANS

Audience Size: 3.2 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Telecom Industry.

Interest Composition Index
Telecom Industry 40.36% 27.18x
High End TV Shoppers 45.76% 27.03x
Home Networking Researchers 50.87% 26.15x
Home Theater Enthusiasts 40.71% 24.89x
IT Decision Makers 35.96% 24.56x
Laptop Researchers 38.52% 22.99x
Apple Fans 36.78% 22.36x
Streaming Device Shoppers 39.90% 21.25x
Android Fans 32.08% 20.93x
Mobile Phone Comparison Shoppers 33.04% 20.87x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.53x
Joe's Jeans 0.00% 1.46x
Eddie Bauer 0.01% 1.34x
Columbia 0.01% 1.32x
American Apparel 0.03% 1.26x
Free People 0.02% 1.24x
Levi Strauss 0.01% 1.24x
REI 0.02% 1.20x
Gymboree 0.03% 1.17x
Hugo Boss 0.01% 1.16x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is tecnec.com.

Website Composition Index
tecnec.com 0.03% 74.01x
sony-asia.com 0.02% 73.26x
mirrorlessrumors.com 0.04% 69.74x
omegabroadcast.com 0.04% 68.11x
newbluefx.com 0.03% 67.10x
highdefjunkies.com 0.05% 65.56x
partition-tool.com 0.08% 64.38x
sonyalpharumors.com 0.19% 64.34x
designeraudiovideo.com 0.03% 64.06x
sony.com 3.62% 62.50x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 13.55% 21.72x
Telescopes 2.71% 19.89x
Professional Audio Visual 1.25% 19.23x
Electronic Cabling 2.90% 17.54x
Film Production 3.42% 17.02x
Content Streamers & Downloaders 0.40% 15.83x
Gadgets 1.03% 15.74x
Home Improvement Contractor 3.92% 15.61x
Online Media Converters 7.06% 15.55x
Sports - Skiing, Snowboarding 0.06% 14.94x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999