Dstillery Audiences

SONY FANS

Audience Size: 5.2 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 48.49% 26.68x
High End TV Shoppers 39.14% 24.14x
Product Manuals Researchers 35.73% 23.04x
Laptop Researchers 37.98% 22.84x
Home Theater Enthusiasts 35.45% 22.02x
IT Decision Makers 36.15% 20.88x
Streaming Device Shoppers 33.19% 20.67x
Camera Review Readers 32.97% 20.43x
iPhone Users 34.28% 20.33x
Electronics Shoppers 35.61% 20.24x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is REI.

Location Composition Index
REI 0.02% 1.43x
Bonobos 0.01% 1.29x
Columbia 0.01% 1.28x
Jos A. Bank Clothiers 0.05% 1.26x
American Apparel 0.03% 1.24x
Madewell 0.03% 1.21x
Chicos 0.06% 1.16x
Coach 0.05% 1.15x
Talbots 0.03% 1.13x
Urban Outfitters 0.04% 1.13x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is audioholics.com.

Website Composition Index
audioholics.com 2.60% 35.65x
avsforum.com 11.58% 35.46x
soundandvision.com 1.07% 34.72x
itprotoday.com 1.06% 31.62x
hometheaterreview.com 1.77% 31.31x
imaging-resource.com 1.53% 30.69x
asus.com 1.71% 30.13x
highdefdigest.com 1.60% 29.98x
rocketstock.com 1.05% 29.96x
neosmart.net 1.45% 29.92x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.04% 19.89x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 19.64x
High-End Audio 8.65% 19.08x
Telescopes 1.14% 18.41x
Parenting & Nutrition 0.02% 17.31x
Professional Audio Visual 0.57% 16.95x
Home Improvement Contractor 0.71% 16.47x
Film Production 1.96% 15.83x
Online Media Converters 3.43% 15.68x
Electronic Cabling 1.12% 15.68x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male