Dstillery Audiences

SONY FANS

Audience Size: 2.6 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 48.38% 30.02x
High End TV Shoppers 43.25% 28.51x
Product Manuals Researchers 38.21% 27.22x
Camera Review Readers 38.69% 26.75x
Home Theater Enthusiasts 39.97% 26.54x
Laptop Researchers 37.11% 26.36x
Electronics Shoppers 38.09% 25.80x
Smart Home Product Researchers 34.99% 25.26x
IT Decision Makers 38.51% 24.76x
Streaming Device Shoppers 37.27% 24.71x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Intermix.

Location Composition Index
Intermix 0.01% 1.38x
Topshop 0.02% 1.38x
Jos A. Bank Clothiers 0.44% 1.36x
Johnston and Murphy 0.20% 1.31x
Mens Wearhouse 0.68% 1.28x
Express Outlets 0.01% 1.26x
Levi Strauss 0.02% 1.25x
Kate Spade 0.05% 1.19x
J. Crew 0.08% 1.18x
Free People 0.04% 1.18x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is sony.com.

Website Composition Index
sony.com 2.06% 75.93x
soundandvision.com 1.12% 72.97x
hometheaterreview.com 2.40% 65.48x
polkaudio.com 1.14% 61.90x
accessories4less.com 1.29% 60.19x
nerdtechy.com 1.21% 60.18x
crutchfield.com 2.85% 58.22x
avsforum.com 13.89% 57.76x
fredmiranda.com 1.31% 55.27x
sevenforums.com 1.98% 54.93x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 13.58% 22.83x
Content Streamers & Downloaders 0.22% 22.37x
Electronic Cabling 1.60% 21.56x
Telescopes 2.45% 21.20x
Handyman Tools 0.05% 19.66x
Home Improvement Contractor 2.49% 18.26x
Professional Audio Visual 0.83% 18.07x
Online Media Converters 6.32% 17.95x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 17.33x
Parenting & Nutrition 0.09% 16.34x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male