Dstillery Audiences

SONY FANS

Audience Size: 3.1 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 31.97% 18.48x
Home Theater Enthusiasts 20.01% 16.15x
High End TV Shoppers 20.86% 15.94x
Laptop Researchers 20.26% 15.03x
Product Manuals Researchers 21.67% 14.83x
iPhone Users 19.72% 14.53x
Streaming Device Shoppers 20.23% 13.72x
Android Fans 16.35% 13.34x
IT Decision Makers 15.94% 13.33x
Mobile Phone Comparison Shoppers 17.22% 13.31x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.97x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is avsforum.com.

Website Composition Index
avsforum.com 10.49% 32.71x
audiogon.com 1.55% 24.98x
the-home-cinema-guide.com 1.58% 24.84x
avforums.com 5.03% 24.16x
audiokarma.org 3.22% 23.02x
hometheaterforum.com 1.21% 22.64x
soundandvision.com 1.81% 22.19x
netgear.com 1.24% 18.87x
hometheateracademy.com 1.05% 18.84x
diymobileaudio.com 1.01% 17.52x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is Online Media Converters.

Content Affinity Composition Index
Online Media Converters 0.14% 19.97x
Assorted Topics (Toys, T-Shirts, Volvos) 0.06% 18.59x
High-End Audio 5.70% 18.17x
Telescopes 0.12% 14.72x
Phone & Computer Game Downloaders 0.07% 14.24x
Electronic Cabling 0.04% 13.63x
Mobile Phone Networks 0.17% 12.24x
Film Production 0.30% 11.72x
Vaping 0.10% 11.15x
Amateur Radios 0.17% 11.07x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male