Dstillery Audiences

SONY FANS

Audience Size: 3.1 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 38.79% 20.69x
High End TV Shoppers 29.66% 17.71x
Laptop Researchers 28.30% 17.51x
Home Theater Enthusiasts 27.50% 17.06x
Product Manuals Researchers 28.40% 16.89x
iPhone Users 26.74% 16.34x
IT Decision Makers 25.32% 15.46x
Apple Fans 25.68% 15.30x
Streaming Device Shoppers 27.16% 15.17x
Camera Review Readers 22.46% 14.82x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.63x
Gap 0.01% 1.48x
Jos A. Bank Clothiers 0.01% 1.47x
Lane Bryant 0.01% 1.42x
Express 0.01% 1.42x
LOFT 0.01% 1.37x
Old Navy 0.02% 1.31x
Journeys 0.02% 1.31x
Victoria's Secret 0.02% 1.29x
White House Black Market 0.01% 1.26x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is audioholics.com.

Website Composition Index
audioholics.com 1.07% 31.89x
avsforum.com 11.64% 27.32x
premiumbeat.com 1.16% 26.50x
highdefdigest.com 1.51% 26.28x
encompass.com 1.47% 25.95x
audiogon.com 1.76% 23.40x
geforce.com 1.16% 21.82x
avforums.com 4.94% 21.79x
hometheaterreview.com 2.29% 21.58x
msi.com 1.07% 21.45x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 7.24% 17.15x
Online Media Converters 1.00% 16.56x
Electronic Cabling 0.35% 15.75x
Professional Audio Visual 0.20% 15.33x
Telescopes 0.60% 14.86x
Film Production 1.05% 14.69x
Gadgets 0.09% 14.27x
Robotics 0.44% 14.08x
Home Improvement Contractor 0.04% 13.86x
Amateur Radios 1.43% 13.76x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male