Dstillery Audiences

SONY FANS

Audience Size: 3.5 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 35.90% 22.65x
High End TV Shoppers 24.70% 19.95x
Laptop Researchers 25.56% 19.18x
Home Theater Enthusiasts 23.24% 19.02x
Product Manuals Researchers 24.54% 18.49x
iPhone Users 23.80% 18.43x
Streaming Device Shoppers 23.56% 17.27x
IT Decision Makers 20.54% 17.02x
Apple Fans 22.02% 16.77x
Mobile Phone Comparison Shoppers 20.29% 16.37x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.14x
Victoria's Secret 0.02% 1.12x
Journeys 0.01% 1.07x
Express 0.01% 1.07x
Maurices 0.01% 1.06x
Carhartt 0.12% 0.98x
The Childrens Place 0.01% 0.96x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is avsforum.com.

Website Composition Index
avsforum.com 9.27% 30.28x
highdefdigest.com 1.06% 27.71x
audiogon.com 1.29% 25.14x
avforums.com 3.80% 24.05x
hometheaterreview.com 1.74% 23.44x
audiokarma.org 2.79% 22.80x
amd.com 1.31% 21.87x
hometheaterforum.com 1.04% 21.36x
easeus.com 2.49% 21.15x
dell.com 2.50% 20.65x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 5.05% 16.71x
Online Media Converters 0.49% 16.63x
Electronic Cabling 0.19% 16.17x
Telescopes 0.34% 16.00x
Professional Audio Visual 0.11% 15.67x
Robotics 0.21% 14.02x
Amateur Radios 0.70% 13.75x
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 13.40x
Computer Printers 0.05% 13.25x
Film Production 0.57% 13.10x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male