Dstillery Audiences

SONY FANS

Audience Size: 3 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Theater Enthusiasts.

Interest Composition Index
Home Theater Enthusiasts 12.90% 16.53x
Laptop Researchers 8.11% 14.39x
Smartphone Case Shoppers 13.50% 13.58x
Home Networking Researchers 14.45% 13.06x
Mac Users 4.93% 13.03x
Electronics Shoppers 15.68% 11.76x
Deal and Discount Aggregator Researchers 8.53% 11.68x
Headphone Review Readers 16.43% 11.47x
Android Fans 13.03% 10.97x
IT Decision Makers 12.46% 10.74x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.46x
Urban Outfitters 0.01% 1.26x
Maurices 0.02% 1.04x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is avsforum.com.

Website Composition Index
avsforum.com 4.94% 26.88x
avforums.com 1.60% 17.93x
audiokarma.org 1.03% 14.83x
9to5toys.com 1.33% 12.32x
techhive.com 3.45% 12.14x
antennaweb.org 1.16% 12.05x
whathifi.com 6.37% 11.85x
gbatemp.net 2.25% 11.63x
fourfourtwo.com 3.06% 11.30x
playstationtrophies.org 1.84% 10.80x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.04% 12.91x
High-End Audio 1.83% 11.49x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.01% 7.38x
Car Keys, Locks & Remotes 0.02% 7.38x
Mobile Phone Networks 0.01% 7.38x
Crossfit & Obstacle Race Enthusiasts 0.02% 6.99x
Routers, Switches & Networking 1.32% 6.84x
Studio & Franchise Video Game Players 1.24% 6.19x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.02% 6.03x
Film Production 0.08% 6.03x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male