Dstillery Audiences

SONY FANS

Audience Size: 1.8 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 32.44% 20.38x
High End TV Shoppers 21.22% 17.37x
Home Theater Enthusiasts 20.09% 17.25x
Laptop Researchers 21.57% 16.57x
iPhone Users 20.42% 16.31x
Product Manuals Researchers 21.41% 15.83x
Streaming Device Shoppers 20.67% 15.08x
Apple Fans 18.43% 14.70x
IT Decision Makers 16.87% 14.59x
Mobile Phone Comparison Shoppers 17.86% 14.39x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.00x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is avsforum.com.

Website Composition Index
avsforum.com 10.91% 33.93x
highdefdigest.com 1.11% 30.30x
hometheaterreview.com 1.04% 28.20x
audiogon.com 1.46% 26.12x
avforums.com 4.66% 25.59x
audiokarma.org 3.09% 24.31x
the-home-cinema-guide.com 1.61% 23.74x
hometheaterforum.com 1.23% 23.48x
easeus.com 1.30% 23.09x
soundandvision.com 1.92% 22.34x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.11% 18.97x
Telescopes 0.20% 17.97x
High-End Audio 5.50% 17.96x
Online Media Converters 0.27% 17.44x
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 15.77x
Amateur Radios 0.40% 15.29x
Robotics 0.11% 14.05x
Film Production 0.41% 13.79x
Computer Printers 0.03% 13.36x
Mobile Phone Networks 0.27% 12.22x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male