Dstillery Audiences

SONY FANS

Audience Size: 3.5 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 49.13% 34.66x
High End TV Shoppers 43.19% 32.61x
Laptop Researchers 35.55% 31.26x
Camera Review Readers 36.29% 30.62x
Product Manuals Researchers 36.51% 30.11x
Home Theater Enthusiasts 39.20% 29.83x
IT Decision Makers 37.04% 29.75x
Electronics Shoppers 36.13% 29.22x
HDTV Researchers 48.33% 28.26x
Smart Home Product Researchers 34.66% 27.65x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is REI.

Location Composition Index
REI 0.03% 1.58x
Jos A. Bank Clothiers 0.44% 1.44x
Bonobos 0.11% 1.42x
Mens Wearhouse 0.66% 1.32x
Supreme 0.01% 1.30x
Topshop 0.02% 1.30x
LL Bean 0.01% 1.29x
White House Black Market 0.38% 1.25x
Johnston and Murphy 0.43% 1.22x
Uniqlo 0.02% 1.18x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is sony.com.

Website Composition Index
sony.com 2.39% 86.51x
hometheatershack.com 1.01% 77.62x
hometheaterreview.com 2.83% 76.96x
highdefforum.com 1.03% 75.56x
polkaudio.com 1.34% 72.54x
soundandvision.com 1.64% 70.55x
accessories4less.com 1.62% 69.11x
nerdtechy.com 1.38% 68.25x
crutchfield.com 3.20% 64.98x
stereophile.com 1.24% 64.78x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.14% 22.46x
High-End Audio 11.33% 22.46x
Telescopes 1.91% 20.80x
Home Improvement Contractor 1.93% 18.86x
Professional Audio Visual 0.97% 18.52x
Handyman Tools 0.04% 18.27x
Electronic Cabling 2.00% 17.70x
Online Media Converters 5.60% 17.56x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 17.30x
Film Production 3.02% 17.26x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male