Dstillery Audiences

SONY FANS

Audience Size: 4.6 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 48.33% 33.57x
High End TV Shoppers 40.05% 30.18x
Laptop Researchers 37.02% 29.37x
Product Manuals Researchers 37.12% 28.31x
Home Theater Enthusiasts 36.02% 27.43x
IT Decision Makers 34.62% 27.24x
Camera Review Readers 32.10% 26.68x
Electronics Shoppers 34.86% 26.61x
iPhone Users 34.06% 26.23x
HDTV Researchers 42.15% 25.77x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.43x
Zara 0.02% 1.41x
Madewell 0.02% 1.40x
Ralph Lauren 0.02% 1.38x
REI 0.01% 1.37x
Lululemon 0.04% 1.35x
Eddie Bauer 0.02% 1.32x
The North Face 0.01% 1.32x
Hugo Boss 0.03% 1.30x
Uniqlo 0.01% 1.30x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is tenforums.com.

Website Composition Index
tenforums.com 1.05% 41.99x
avsforum.com 10.64% 39.20x
audioholics.com 2.56% 37.68x
hometheaterreview.com 1.44% 35.80x
itprotoday.com 1.17% 33.86x
imaging-resource.com 1.54% 33.37x
asus.com 1.86% 33.12x
redsharknews.com 1.08% 32.48x
usa.canon.com 2.20% 32.47x
themasterswitch.com 1.08% 32.25x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.06% 22.33x
High-End Audio 8.38% 21.57x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 21.12x
Telescopes 1.23% 20.62x
Parenting & Nutrition 0.03% 18.57x
Home Improvement Contractor 0.88% 18.51x
Professional Audio Visual 0.64% 18.44x
Film Production 2.24% 17.12x
Online Media Converters 3.84% 16.88x
Electronic Cabling 1.29% 16.76x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male