Dstillery Audiences

SONY FANS

Audience Size: 3.2 Million Devices

Explore the Sony Fans Audience

Below you'll find more information about the Sony Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sony Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Sony Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sony Fans audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 49.64% 27.97x
High End TV Shoppers 45.36% 27.40x
Home Theater Enthusiasts 40.73% 25.90x
IT Decision Makers 37.31% 25.23x
Laptop Researchers 38.74% 24.02x
Apple Fans 37.99% 23.41x
Product Manuals Researchers 40.27% 23.23x
Streaming Device Shoppers 40.02% 22.26x
Android Fans 32.24% 21.91x
Smart Home Product Researchers 41.25% 21.70x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Interest attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sony Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sony Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.41x
Express Outlets 0.00% 1.40x
REI 0.02% 1.34x
Saint Laurent Paris 0.01% 1.32x
Express 0.03% 1.25x
Lorna Jane 0.01% 1.23x
Urban Outfitters 0.05% 1.21x
Madewell 0.02% 1.16x
Abercrombie & Fitch 0.02% 1.15x
The North Face 0.03% 1.14x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Location attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sony Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sony Fans audience is sony.com.

Website Composition Index
sony.com 3.81% 83.40x
bhphotovideo.com 1.28% 78.79x
highdefforum.com 1.08% 75.27x
monoprice.com 1.15% 70.42x
imaging-resource.com 1.13% 67.40x
accessories4less.com 1.27% 65.47x
avsforum.com 14.16% 64.45x
soundandvision.com 1.93% 64.41x
fredmiranda.com 1.47% 63.11x
audioholics.com 3.92% 61.17x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Web attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sony Fans audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 14.09% 22.30x
Telescopes 2.72% 21.06x
Professional Audio Visual 1.21% 19.22x
Content Streamers & Downloaders 0.36% 18.80x
Electronic Cabling 2.76% 18.26x
Film Production 3.41% 16.88x
Home Improvement Contractor 3.62% 16.79x
Online Media Converters 7.19% 16.34x
Handyman Tools 0.06% 15.97x
Robotics 2.35% 15.42x
Composition Percentage: The overlap percentage between the Sony Fans audience and the Content Affinity attribute.
Index: A comparison of the Sony Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sony Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male