Explore the South Atlantic Voters Audience
Below you'll find more information about the South Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the South Atlantic Voters audience.
INTERESTS
The South Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Atlantic Voters audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 18.82% | 12.22x |
| Tampa and St Petersburg Trip Planners | 15.89% | 11.92x |
| Christian Voters | 18.61% | 10.79x |
| Palm Beach Trip Planners | 19.57% | 10.61x |
| Florida Atlantic Coast Trip Planners | 21.60% | 10.47x |
| Clemson Tigers Fans | 16.84% | 10.39x |
| Florida Gators Fans | 14.65% | 9.72x |
| Florida State Seminoles Fans | 13.08% | 9.31x |
| Hurricane Safety Researchers | 15.21% | 9.23x |
| Florida Gulf Coast Travel Researchers | 17.87% | 9.08x |
Composition Percentage:
The overlap percentage between the South Atlantic Voters audience and the Interest attribute.
Index: A comparison of the South Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The South Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Atlantic Voters audience is Belk.
| Location | Composition | Index |
| Belk | 0.04% | 2.61x |
| Tommy Bahama | 0.05% | 1.92x |
| Jos A. Bank Clothiers | 0.20% | 1.33x |
| Chicos | 0.06% | 1.32x |
| J. Crew | 0.04% | 1.08x |
| Old Navy | 0.07% | 1.07x |
| Brooks Brothers | 0.04% | 1.07x |
| Gymboree | 0.03% | 1.03x |
| Saint Laurent Paris | 0.01% | 0.99x |
| Mens Wearhouse | 0.22% | 0.97x |
Composition Percentage:
The overlap percentage between the South Atlantic Voters audience and the Location attribute.
Index: A comparison of the South Atlantic Voters audience to the internet population.
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WEBSITES
The South Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Atlantic Voters audience is sciway.net.
| Website | Composition | Index |
| sciway.net | 8.53% | 87.69x |
| ghs.org | 1.26% | 55.00x |
| gainesville.com | 2.71% | 47.70x |
| floridatoday.com | 13.30% | 45.80x |
| sunshinestatenews.com | 1.25% | 45.45x |
| experiencecolumbiasc.com | 1.24% | 44.10x |
| gulfpower.com | 1.03% | 42.20x |
| goupstate.com | 1.52% | 41.61x |
| riverbanks.org | 1.18% | 41.13x |
| independentmail.com | 1.95% | 39.71x |
Composition Percentage:
The overlap percentage between the South Atlantic Voters audience and the Web attribute.
Index: A comparison of the South Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Atlantic Voters audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 18.24% | 14.39x |
| Florida Naples News Cluster | 8.08% | 12.43x |
| Florida Jacksonville & Orlando Cluster | 25.26% | 11.17x |
| South Carolina Travel | 0.35% | 10.81x |
| Florida Local News Cluster | 22.22% | 9.22x |
| South Florida Cluster | 18.77% | 7.82x |
| Savannah Georgia News | 2.54% | 6.46x |
| As Seen On TV Products | 0.06% | 6.35x |
| North Carolina | 6.45% | 6.20x |
| Right Wing Blogs - Pro-gun & Pro-life | 3.21% | 5.93x |
Composition Percentage:
The overlap percentage between the South Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the South Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The South Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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