Explore the South Atlantic Voters Audience
Below you'll find more information about the South Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the South Atlantic Voters audience.
INTERESTS
The South Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Atlantic Voters audience is Florida Trip Planners.
| Interest | Composition | Index |
| Florida Trip Planners | 22.14% | 15.14x |
| Palm Beach Trip Planners | 18.28% | 12.31x |
| South Carolina Gamecocks Fans | 16.99% | 11.96x |
| Clemson Tigers Fans | 19.09% | 11.69x |
| South Atlantic State Fair Visitors | 19.37% | 11.60x |
| Florida Atlantic Coast Trip Planners | 20.16% | 11.37x |
| Florida County and Local Fair Visitors | 22.42% | 10.19x |
| Hard Rock Hotel & Casino Trip Planners | 17.29% | 9.73x |
| Florida Gators Fans | 15.80% | 9.59x |
| Hurricane Safety Researchers | 15.17% | 9.58x |
Composition Percentage:
The overlap percentage between the South Atlantic Voters audience and the Interest attribute.
Index: A comparison of the South Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The South Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Atlantic Voters audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.95x |
| Chicos | 0.02% | 1.44x |
| Talbots | 0.01% | 1.23x |
| Jos A. Bank Clothiers | 0.01% | 1.14x |
| Gymboree | 0.01% | 1.12x |
| Lane Bryant | 0.01% | 0.98x |
| White House Black Market | 0.01% | 0.97x |
| Old Navy | 0.02% | 0.91x |
| Journeys | 0.02% | 0.90x |
| LOFT | 0.01% | 0.73x |
Composition Percentage:
The overlap percentage between the South Atlantic Voters audience and the Location attribute.
Index: A comparison of the South Atlantic Voters audience to the internet population.
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WEBSITES
The South Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Atlantic Voters audience is sciway.net.
| Website | Composition | Index |
| sciway.net | 3.14% | 40.43x |
| independentmail.com | 2.09% | 24.06x |
| myflorida.com | 1.21% | 22.78x |
| tampaelectric.com | 1.01% | 22.59x |
| gainesville.com | 4.76% | 22.44x |
| goupstate.com | 2.96% | 22.31x |
| tecoenergy.com | 1.15% | 21.88x |
| floridatoday.com | 16.34% | 20.64x |
| pinellascounty.org | 1.10% | 19.43x |
| greenvilleonline.com | 12.14% | 17.90x |
Composition Percentage:
The overlap percentage between the South Atlantic Voters audience and the Web attribute.
Index: A comparison of the South Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Atlantic Voters audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.09% | 12.33x |
| Florida Naples News Cluster | 7.56% | 10.46x |
| South Carolina News | 22.86% | 9.09x |
| Florida Jacksonville & Orlando Cluster | 23.39% | 8.94x |
| Florida Local News Cluster | 28.93% | 6.76x |
| South Florida Cluster | 20.60% | 6.32x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 6.01x |
| North Carolina | 8.19% | 5.10x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.91% | 5.10x |
| Discount Shopping | 0.20% | 5.01x |
Composition Percentage:
The overlap percentage between the South Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the South Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The South Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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