Dstillery Audiences

SOUTH STATE FAIR VISITORS

Audience Size: 2.2 Million Devices

Explore the South State Fair Visitors Audience

Below you'll find more information about the South State Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the South State Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The South State Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South State Fair Visitors audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 9.05% 12.99x
Oklahoma Sooners Fans 10.05% 10.90x
Louisiana Trip Planners 9.64% 9.88x
Tennessee Volunteers Fans 6.65% 9.40x
Smoky Mountains Trip Planners 6.65% 9.22x
Texas State Fairs 9.51% 8.71x
Southeastern Voters 8.74% 8.18x
Holiday Season Sporting Goods Deal Shoppers 5.02% 8.00x
Southern Central Voters 7.70% 7.87x
Holiday Season Low-Cost Retail Deal Shoppers 4.71% 7.47x
Composition Percentage: The overlap percentage between the South State Fair Visitors audience and the Interest attribute.
Index: A comparison of the South State Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South State Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South State Fair Visitors audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 3.64x
Old Navy 0.01% 1.98x
Carhartt 0.05% 1.06x
Composition Percentage: The overlap percentage between the South State Fair Visitors audience and the Location attribute.
Index: A comparison of the South State Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The South State Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South State Fair Visitors audience is tn.gov.

Website Composition Index
tn.gov 1.36% 24.42x
newson6.com 7.54% 20.26x
ktbs.com 2.52% 18.54x
louisianatravel.com 1.21% 18.50x
kjrh.com 3.39% 16.20x
cricketwireless.com 7.22% 15.22x
arklatexhomepage.com 1.63% 14.56x
shreveporttimes.com 1.73% 14.48x
tulsaworld.com 10.41% 14.11x
newschannel5.com 13.38% 14.08x
Composition Percentage: The overlap percentage between the South State Fair Visitors audience and the Web attribute.
Index: A comparison of the South State Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South State Fair Visitors audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 13.40% 11.61x
Rural Living 0.02% 9.22x
New Orleans Cluster 9.42% 7.02x
Tennessee Cluster 6.07% 6.95x
East Texas Cluster 1.36% 6.76x
Equestrian Cluster 0.77% 5.80x
Homesteading 0.77% 5.51x
Shopping Catalogs 0.14% 5.32x
Online Ticket Buyers 0.36% 5.32x
Memphis News 0.32% 5.03x
Composition Percentage: The overlap percentage between the South State Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the South State Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South State Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female