Explore the South State Fair Visitors Audience
Below you'll find more information about the South State Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the South State Fair Visitors audience.
INTERESTS
The South State Fair Visitors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South State Fair Visitors audience is Nashville Trip Planners.
| Interest | Composition | Index |
| Nashville Trip Planners | 9.05% | 12.99x |
| Oklahoma Sooners Fans | 10.05% | 10.90x |
| Louisiana Trip Planners | 9.64% | 9.88x |
| Tennessee Volunteers Fans | 6.65% | 9.40x |
| Smoky Mountains Trip Planners | 6.65% | 9.22x |
| Texas State Fairs | 9.51% | 8.71x |
| Southeastern Voters | 8.74% | 8.18x |
| Holiday Season Sporting Goods Deal Shoppers | 5.02% | 8.00x |
| Southern Central Voters | 7.70% | 7.87x |
| Holiday Season Low-Cost Retail Deal Shoppers | 4.71% | 7.47x |
Composition Percentage:
The overlap percentage between the South State Fair Visitors audience and the Interest attribute.
Index: A comparison of the South State Fair Visitors audience to the internet population.
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APPAREL RETAILERS
The South State Fair Visitors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South State Fair Visitors audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 3.64x |
| Old Navy | 0.01% | 1.98x |
| Carhartt | 0.05% | 1.06x |
Composition Percentage:
The overlap percentage between the South State Fair Visitors audience and the Location attribute.
Index: A comparison of the South State Fair Visitors audience to the internet population.
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WEBSITES
The South State Fair Visitors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South State Fair Visitors audience is tn.gov.
| Website | Composition | Index |
| tn.gov | 1.36% | 24.42x |
| newson6.com | 7.54% | 20.26x |
| ktbs.com | 2.52% | 18.54x |
| louisianatravel.com | 1.21% | 18.50x |
| kjrh.com | 3.39% | 16.20x |
| cricketwireless.com | 7.22% | 15.22x |
| arklatexhomepage.com | 1.63% | 14.56x |
| shreveporttimes.com | 1.73% | 14.48x |
| tulsaworld.com | 10.41% | 14.11x |
| newschannel5.com | 13.38% | 14.08x |
Composition Percentage:
The overlap percentage between the South State Fair Visitors audience and the Web attribute.
Index: A comparison of the South State Fair Visitors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South State Fair Visitors audience is Tennessee News.
| Content Affinity | Composition | Index |
| Tennessee News | 13.40% | 11.61x |
| Rural Living | 0.02% | 9.22x |
| New Orleans Cluster | 9.42% | 7.02x |
| Tennessee Cluster | 6.07% | 6.95x |
| East Texas Cluster | 1.36% | 6.76x |
| Equestrian Cluster | 0.77% | 5.80x |
| Homesteading | 0.77% | 5.51x |
| Shopping Catalogs | 0.14% | 5.32x |
| Online Ticket Buyers | 0.36% | 5.32x |
| Memphis News | 0.32% | 5.03x |
Composition Percentage:
The overlap percentage between the South State Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the South State Fair Visitors audience to the internet population.
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DEMOGRAPHICS
The South State Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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