Dstillery Audiences

SOUTH STATE FAIR VISITORS

Audience Size: 5.1 Million Devices

Explore the South State Fair Visitors Audience

Below you'll find more information about the South State Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the South State Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The South State Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South State Fair Visitors audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 13.67% 7.01x
Smoky Mountains Trip Planners 9.44% 7.01x
Louisiana Trip Planners 14.85% 6.91x
Texas State Fairs 14.97% 6.53x
Oklahoma Sooners Fans 11.27% 6.48x
Southeastern Voters 11.52% 6.35x
Tennessee Volunteers Fans 10.16% 6.31x
North Midwest State Fair Visitors 13.91% 6.01x
Kansas City Trip Planners 12.77% 5.63x
Southern Central Voters 10.00% 5.53x
Composition Percentage: The overlap percentage between the South State Fair Visitors audience and the Interest attribute.
Index: A comparison of the South State Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South State Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South State Fair Visitors audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.35x
Lane Bryant 0.01% 1.35x
The Childrens Place 0.02% 1.28x
Maurices 0.02% 1.14x
Carhartt 0.15% 1.12x
Old Navy 0.01% 0.94x
Journeys 0.01% 0.86x
Victoria's Secret 0.01% 0.80x
Composition Percentage: The overlap percentage between the South State Fair Visitors audience and the Location attribute.
Index: A comparison of the South State Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The South State Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South State Fair Visitors audience is tn.gov.

Website Composition Index
tn.gov 2.19% 23.59x
ktbs.com 2.13% 20.27x
louisianatravel.com 1.37% 18.76x
krmg.com 1.03% 18.43x
newson6.com 6.03% 18.20x
arklatexhomepage.com 2.06% 17.16x
shreveporttimes.com 2.76% 16.42x
ksla.com 3.97% 15.26x
kjrh.com 4.16% 15.02x
ktul.com 4.10% 14.55x
Composition Percentage: The overlap percentage between the South State Fair Visitors audience and the Web attribute.
Index: A comparison of the South State Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South State Fair Visitors audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 15.05% 7.10x
Rural Living 0.01% 6.79x
Tennessee Cluster 9.96% 5.74x
Memphis News 1.01% 5.72x
Texas Off-Roading 0.01% 5.56x
East Texas Cluster 2.31% 4.90x
Home Printing 0.02% 4.66x
Equestrian Cluster 1.13% 4.45x
Farming & Agriculture 0.22% 4.41x
New Orleans Cluster 13.16% 4.34x
Composition Percentage: The overlap percentage between the South State Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the South State Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South State Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female