Explore the Southeastern Voters Audience
Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Southeastern Voters audience.
INTERESTS
The Southeastern Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Southeastern Voters audience is Family Values Advocates.
| Interest | Composition | Index |
| Family Values Advocates | 17.15% | 9.78x |
| Nashville Trip Planners | 19.54% | 9.42x |
| Florida Gulf Coast Travel Researchers | 18.87% | 8.85x |
| Voters | 17.37% | 8.78x |
| Mid-Atlantic Voters | 17.43% | 8.44x |
| Louisiana Trip Planners | 14.32% | 8.00x |
| Southern Central Voters | 13.95% | 8.00x |
| Civil War History Buff | 13.11% | 7.95x |
| Georgia Trip Planners | 17.74% | 7.78x |
| Christian Voters | 15.53% | 7.78x |
Composition Percentage:
The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
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APPAREL RETAILERS
The Southeastern Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 2.50x |
| Carhartt | 0.24% | 1.34x |
| Chicos | 0.05% | 1.27x |
| Gymboree | 0.03% | 1.08x |
| Lane Bryant | 0.03% | 0.96x |
| Talbots | 0.03% | 0.92x |
| Old Navy | 0.05% | 0.92x |
| Charlotte Russe | 0.01% | 0.90x |
| J. Crew | 0.02% | 0.89x |
| Journeys | 0.02% | 0.88x |
Composition Percentage:
The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
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WEBSITES
The Southeastern Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Southeastern Voters audience is birminghamalcitycouncil.org.
| Website | Composition | Index |
| birminghamalcitycouncil.org | 0.20% | 85.78x |
| advertisergleam.com | 0.24% | 82.72x |
| remax-alabama.com | 0.14% | 77.55x |
| eatatjacks.com | 0.18% | 77.31x |
| alamls.com | 0.12% | 72.20x |
| sheltonstate.edu | 0.15% | 72.07x |
| vote-ny.org | 0.23% | 71.92x |
| dismalscanyon.com | 0.24% | 70.82x |
| birminghamal.org | 0.22% | 69.40x |
| mbhs.org | 0.54% | 64.88x |
Composition Percentage:
The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Southeastern Voters audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 10.17% | 17.98x |
| Memphis News | 2.58% | 16.09x |
| Alabama News | 25.86% | 11.83x |
| Tennessee News | 13.86% | 9.43x |
| Tennessee Cluster | 11.15% | 9.11x |
| As Seen On TV Products | 0.08% | 7.10x |
| Flags & Trump | 0.07% | 6.21x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.10% | 6.08x |
| Christian News | 3.26% | 6.00x |
| Rural Living | 0.09% | 5.95x |
Composition Percentage:
The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
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DEMOGRAPHICS
The Southeastern Voters audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999
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