Explore the Southeastern Voters Audience
Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Southeastern Voters audience.
INTERESTS
The Southeastern Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Southeastern Voters audience is Auburn Tigers Fans.
| Interest | Composition | Index |
| Auburn Tigers Fans | 21.55% | 12.64x |
| Smoky Mountains Trip Planners | 19.95% | 12.07x |
| SEC Fans | 18.61% | 11.41x |
| Family Values Advocates | 19.53% | 10.89x |
| Nashville Trip Planners | 18.86% | 10.72x |
| Florida Gulf Coast Travel Researchers | 20.23% | 10.20x |
| Tennessee Volunteers Fans | 17.02% | 10.20x |
| Alabama Trip Planners | 25.32% | 9.78x |
| Atlanta Trip Planners | 16.80% | 9.73x |
| Speedway Event Enthusiasts | 16.15% | 9.39x |
Composition Percentage:
The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
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APPAREL RETAILERS
The Southeastern Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 2.55x |
| Carhartt | 0.30% | 1.14x |
| Jos A. Bank Clothiers | 0.04% | 1.13x |
| Talbots | 0.03% | 1.13x |
| Chicos | 0.04% | 0.99x |
| Madewell | 0.02% | 0.96x |
| Old Navy | 0.07% | 0.95x |
| Ralph Lauren | 0.01% | 0.95x |
| Lane Bryant | 0.03% | 0.93x |
| Gymboree | 0.04% | 0.93x |
Composition Percentage:
The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
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WEBSITES
The Southeastern Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Southeastern Voters audience is annistonstar.com.
| Website | Composition | Index |
| annistonstar.com | 2.47% | 33.59x |
| uselections.com | 1.29% | 31.78x |
| alabamanews.net | 1.30% | 30.66x |
| msstate.edu | 1.33% | 30.31x |
| enewscourier.com | 1.18% | 29.88x |
| gadsdentimes.com | 1.16% | 29.00x |
| wtva.com | 2.70% | 28.40x |
| decaturdaily.com | 1.23% | 28.29x |
| oanow.com | 3.07% | 27.65x |
| waaytv.com | 3.43% | 26.58x |
Composition Percentage:
The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Southeastern Voters audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 2.04% | 14.26x |
| Mississippi News | 10.47% | 13.30x |
| Alabama News | 31.37% | 8.62x |
| Tennessee Cluster | 12.76% | 8.19x |
| Tennessee News | 13.62% | 7.86x |
| Rural Living | 0.03% | 6.18x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.13% | 6.12x |
| As Seen On TV Products | 0.02% | 6.02x |
| Discount Shopping | 0.78% | 5.92x |
| Beach Vacations | 2.17% | 5.86x |
Composition Percentage:
The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
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DEMOGRAPHICS
The Southeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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