Dstillery Audiences

SOUTHEASTERN VOTERS

Audience Size: 4 Million Devices

Explore the Southeastern Voters Audience

Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Southeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southeastern Voters audience is Auburn Tigers Fans.

Interest Composition Index
Auburn Tigers Fans 21.02% 14.80x
Smoky Mountains Trip Planners 20.45% 13.49x
SEC Fans 18.08% 13.39x
Family Values Advocates 18.97% 12.76x
Nashville Trip Planners 20.37% 12.37x
Alabama Trip Planners 26.54% 11.92x
Tennessee Volunteers Fans 16.89% 11.89x
Florida Gulf Coast Travel Researchers 21.38% 11.76x
Atlanta Trip Planners 17.62% 11.20x
Louisiana Activities Researchers 13.54% 10.92x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Belk.

Location Composition Index
Belk 0.03% 2.59x
Buckle 0.26% 1.33x
Jos A. Bank Clothiers 0.28% 1.32x
Mens Wearhouse 0.43% 1.20x
Johnston and Murphy 0.39% 1.14x
White House Black Market 0.28% 1.13x
Journeys 0.05% 1.07x
Talbots 0.04% 1.07x
Charlotte Russe 0.04% 0.98x
Lane Bryant 0.04% 0.97x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southeastern Voters audience is vote-usa.org.

Website Composition Index
vote-usa.org 1.07% 66.97x
alabamanewscenter.com 1.14% 47.08x
rocketcitymom.com 1.03% 41.74x
shelbycountyreporter.com 1.32% 38.60x
huntsville.org 1.27% 38.38x
cullmantimes.com 1.47% 36.66x
annistonstar.com 2.81% 36.59x
valleymls.com 1.04% 36.50x
msnewsnow.com 1.25% 33.78x
msstate.edu 2.13% 32.95x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southeastern Voters audience is Memphis News.

Content Affinity Composition Index
Memphis News 2.54% 15.23x
Mississippi News 10.97% 15.03x
Alabama News 29.70% 9.54x
Tennessee News 14.24% 8.59x
Tennessee Cluster 13.44% 8.35x
As Seen On TV Products 0.04% 6.90x
Christian Youth 0.51% 6.50x
Discount Shopping 1.47% 6.14x
Christians Prosperity Gospel 1.57% 6.09x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.25% 5.98x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female