Dstillery Audiences

SOUTHEASTERN VOTERS

Audience Size: 3.2 Million Devices

Explore the Southeastern Voters Audience

Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Southeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southeastern Voters audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 14.35% 11.98x
Auburn Tigers Fans 16.42% 11.25x
Jam Band Festival Fans 15.02% 10.18x
SEC Fans 11.15% 9.23x
Nashville Trip Planners 13.75% 9.05x
Louisiana Activities Researchers 5.83% 8.97x
Tennessee Volunteers Fans 12.13% 8.50x
Nashville Activity Researchers 3.32% 8.30x
New Orleans Activities Researchers 6.75% 8.14x
Speedway Event Enthusiasts 11.61% 7.76x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Belk.

Location Composition Index
Belk 0.01% 2.09x
American Eagle Outfitters 0.02% 1.29x
Talbots 0.01% 1.27x
The Childrens Place 0.03% 1.16x
Old Navy 0.03% 1.10x
Carhartt 0.18% 1.07x
Jos A. Bank Clothiers 0.01% 1.05x
LOFT 0.01% 1.00x
Chicos 0.01% 0.98x
Mens Wearhouse 0.02% 0.97x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southeastern Voters audience is alabamanewscenter.com.

Website Composition Index
alabamanewscenter.com 1.71% 24.81x
alabamanews.net 2.17% 22.66x
wtva.com 2.15% 22.44x
rocketcitynow.com 1.08% 21.25x
waff.com 5.04% 20.92x
wtok.com 1.37% 19.71x
wdam.com 1.91% 19.55x
waaytv.com 3.56% 19.13x
wtvy.com 1.71% 18.92x
wbrc.com 6.94% 18.75x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southeastern Voters audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.07% 12.47x
Memphis News 1.96% 12.46x
Mississippi News 8.66% 12.18x
Alabama News 27.68% 7.81x
Tennessee Cluster 9.26% 7.74x
Women Shoppers 0.05% 7.39x
Tennessee News 10.87% 6.85x
Shopping Catalogs 0.06% 5.49x
Unique & Personalized Fashion 0.11% 4.94x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.29% 4.88x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female