Dstillery Audiences

SOUTHEASTERN VOTERS

Audience Size: 2.9 Million Devices

Explore the Southeastern Voters Audience

Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Southeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southeastern Voters audience is Auburn Tigers Fans.

Interest Composition Index
Auburn Tigers Fans 18.05% 19.65x
SEC Fans 15.54% 18.33x
Nashville Trip Planners 18.56% 16.71x
Smoky Mountains Trip Planners 17.84% 16.65x
Family Values Advocates 17.05% 16.03x
Tennessee Volunteers Fans 13.87% 15.60x
Florida Gulf Coast Travel Researchers 18.93% 15.44x
Louisiana Activities Researchers 11.48% 14.04x
Voters 14.73% 13.75x
Christian Voters 13.36% 13.17x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Belk.

Location Composition Index
Belk 0.01% 2.44x
Jos A. Bank Clothiers 0.28% 1.40x
Buckle 0.08% 1.20x
Talbots 0.03% 1.19x
Mens Wearhouse 0.38% 1.16x
Brooks Brothers 0.03% 1.14x
Chicos 0.03% 1.06x
Johnston and Murphy 0.05% 1.02x
Aeropostale 0.01% 1.01x
Free People 0.01% 1.01x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southeastern Voters audience is cspire.com.

Website Composition Index
cspire.com 1.01% 77.25x
alabamanewscenter.com 1.61% 66.74x
huntsville.org 1.09% 57.23x
rocketcitymom.com 1.02% 56.64x
annistonstar.com 2.48% 51.93x
shelbycountyreporter.com 1.35% 51.80x
encyclopediaofalabama.org 1.17% 51.70x
msnewsnow.com 1.75% 49.15x
cullmantimes.com 1.28% 48.64x
cbs42.com 4.38% 47.81x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southeastern Voters audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 12.21% 21.71x
Memphis News 2.81% 20.45x
Alabama News 31.67% 14.45x
Tennessee News 15.58% 11.41x
Tennessee Cluster 13.32% 10.98x
As Seen On TV Products 0.07% 10.18x
Rural Living 0.08% 8.21x
Flags & Trump 0.06% 8.07x
Discount Shopping 2.40% 7.62x
Christian Youth 0.65% 7.54x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female