Dstillery Audiences

SOUTHEASTERN VOTERS

Audience Size: 4.6 Million Devices

Explore the Southeastern Voters Audience

Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Southeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southeastern Voters audience is Auburn Tigers Fans.

Interest Composition Index
Auburn Tigers Fans 21.99% 13.03x
Smoky Mountains Trip Planners 19.98% 12.80x
SEC Fans 18.71% 11.83x
Nashville Trip Planners 18.21% 11.53x
Family Values Advocates 17.25% 10.66x
Tennessee Volunteers Fans 17.93% 10.62x
Florida Gulf Coast Travel Researchers 19.46% 10.32x
Jam Band Festival Fans 17.97% 10.20x
Alabama Trip Planners 26.29% 9.79x
Speedway Event Enthusiasts 15.73% 9.23x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.08x
Carhartt 0.15% 1.02x
Jos A. Bank Clothiers 0.01% 1.00x
American Eagle Outfitters 0.02% 0.96x
The Childrens Place 0.02% 0.94x
Chicos 0.01% 0.92x
Journeys 0.02% 0.89x
Buckle 0.01% 0.88x
LOFT 0.01% 0.82x
Old Navy 0.02% 0.79x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southeastern Voters audience is alabamanewscenter.com.

Website Composition Index
alabamanewscenter.com 1.23% 30.68x
shelbycountyreporter.com 1.17% 28.73x
annistonstar.com 2.86% 28.12x
wtva.com 3.01% 26.80x
uselections.com 1.13% 25.84x
alabamanews.net 3.27% 24.60x
enewscourier.com 1.30% 24.48x
decaturdaily.com 1.17% 24.22x
dothanfirst.com 2.27% 23.07x
hattiesburgamerican.com 1.69% 23.02x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southeastern Voters audience is Memphis News.

Content Affinity Composition Index
Memphis News 2.36% 14.75x
Mississippi News 13.13% 13.52x
Alabama News 35.76% 8.76x
Tennessee Cluster 16.07% 8.25x
Tennessee News 18.17% 7.92x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 7.45x
Beach Vacations 1.67% 6.47x
Christian Music 0.33% 6.05x
Liberal Views on LGBTQ Rights and Pro-Choice 0.13% 5.76x
Texas Off-Roading 0.03% 5.66x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female