Dstillery Audiences

SOUTHEASTERN VOTERS

Audience Size: 3.1 Million Devices

Explore the Southeastern Voters Audience

Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Southeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southeastern Voters audience is Auburn Tigers Fans.

Interest Composition Index
Auburn Tigers Fans 19.19% 12.87x
SEC Fans 16.31% 11.59x
Family Values Advocates 17.28% 10.89x
Nashville Trip Planners 18.94% 10.87x
Smoky Mountains Trip Planners 19.12% 10.31x
Florida Gulf Coast Travel Researchers 19.86% 9.98x
Tennessee Volunteers Fans 13.88% 9.72x
Voters 15.44% 9.58x
Louisiana Activities Researchers 11.70% 9.28x
Christian Voters 14.58% 8.88x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Belk.

Location Composition Index
Belk 0.02% 2.30x
Jos A. Bank Clothiers 0.21% 1.43x
Carhartt 0.11% 1.15x
Chicos 0.04% 1.11x
Mens Wearhouse 0.25% 1.10x
Journeys 0.04% 1.10x
Ralph Lauren 0.01% 1.02x
Brooks Brothers 0.03% 1.01x
Old Navy 0.06% 0.99x
Lane Bryant 0.05% 0.99x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southeastern Voters audience is cspire.com.

Website Composition Index
cspire.com 1.12% 73.67x
knoxcounty.org 1.04% 66.38x
alabamanewscenter.com 1.70% 66.03x
gulfcoast.org 1.06% 57.52x
shelbycountyreporter.com 1.18% 55.15x
annistonstar.com 2.05% 54.29x
cbs42.com 3.44% 52.52x
uselections.com 2.85% 51.78x
msstate.edu 1.93% 51.76x
msnewsnow.com 1.91% 51.54x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southeastern Voters audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 11.29% 19.94x
Memphis News 2.67% 18.35x
Alabama News 30.00% 13.32x
Tennessee News 14.75% 10.15x
Tennessee Cluster 12.04% 9.74x
As Seen On TV Products 0.07% 9.18x
Flags & Trump 0.06% 7.09x
Rural Living 0.09% 7.02x
Christianity Cluster 1.86% 6.80x
Christian News 3.45% 6.78x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southeastern Voters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female