Dstillery Audiences

SOUTHEASTERN VOTERS

Audience Size: 3 Million Devices

Explore the Southeastern Voters Audience

Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Southeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southeastern Voters audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 13.49% 11.86x
Auburn Tigers Fans 16.97% 11.29x
Nashville Trip Planners 10.74% 10.99x
Jam Band Festival Fans 15.26% 10.14x
Nashville Activity Researchers 2.05% 9.70x
Louisiana Activities Researchers 4.61% 9.64x
SEC Fans 11.34% 9.05x
New Orleans Activities Researchers 5.18% 8.46x
Tennessee Volunteers Fans 12.82% 8.37x
Legal Advice Researchers 9.31% 7.86x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.72x
Mens Wearhouse 0.01% 1.06x
Victoria's Secret 0.02% 1.06x
Aeropostale 0.02% 1.06x
Chicos 0.02% 1.05x
Old Navy 0.02% 1.04x
Journeys 0.03% 1.03x
Zumiez 0.02% 0.98x
Lululemon 0.01% 0.98x
American Eagle Outfitters 0.01% 0.92x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southeastern Voters audience is alabamanews.net.

Website Composition Index
alabamanews.net 1.76% 25.93x
alabamanewscenter.com 1.40% 25.05x
wtva.com 2.16% 23.90x
waff.com 4.35% 23.63x
montgomeryadvertiser.com 6.14% 22.64x
waaytv.com 2.46% 21.57x
wbrc.com 6.54% 21.36x
wdam.com 1.66% 21.25x
wtvy.com 1.49% 20.58x
wtok.com 1.23% 20.35x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southeastern Voters audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 7.72% 12.86x
Memphis News 2.14% 11.56x
Beach Vacations 0.04% 9.45x
Alabama News 25.19% 7.89x
Tennessee Cluster 8.49% 7.55x
Tennessee News 9.68% 7.13x
Women Shoppers 0.02% 6.69x
Bird Watching 0.02% 5.82x
Shopping Catalogs 0.04% 5.74x
Nutrition & Diabetic Living 0.01% 5.74x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female