Dstillery Audiences

SOUTHEASTERN VOTERS

Audience Size: 4.7 Million Devices

Explore the Southeastern Voters Audience

Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Southeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southeastern Voters audience is Auburn Tigers Fans.

Interest Composition Index
Auburn Tigers Fans 21.55% 12.64x
Smoky Mountains Trip Planners 19.95% 12.07x
SEC Fans 18.61% 11.41x
Family Values Advocates 19.53% 10.89x
Nashville Trip Planners 18.86% 10.72x
Florida Gulf Coast Travel Researchers 20.23% 10.20x
Tennessee Volunteers Fans 17.02% 10.20x
Alabama Trip Planners 25.32% 9.78x
Atlanta Trip Planners 16.80% 9.73x
Speedway Event Enthusiasts 16.15% 9.39x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Belk.

Location Composition Index
Belk 0.02% 2.55x
Carhartt 0.30% 1.14x
Jos A. Bank Clothiers 0.04% 1.13x
Talbots 0.03% 1.13x
Chicos 0.04% 0.99x
Madewell 0.02% 0.96x
Old Navy 0.07% 0.95x
Ralph Lauren 0.01% 0.95x
Lane Bryant 0.03% 0.93x
Gymboree 0.04% 0.93x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southeastern Voters audience is annistonstar.com.

Website Composition Index
annistonstar.com 2.47% 33.59x
uselections.com 1.29% 31.78x
alabamanews.net 1.30% 30.66x
msstate.edu 1.33% 30.31x
enewscourier.com 1.18% 29.88x
gadsdentimes.com 1.16% 29.00x
wtva.com 2.70% 28.40x
decaturdaily.com 1.23% 28.29x
oanow.com 3.07% 27.65x
waaytv.com 3.43% 26.58x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southeastern Voters audience is Memphis News.

Content Affinity Composition Index
Memphis News 2.04% 14.26x
Mississippi News 10.47% 13.30x
Alabama News 31.37% 8.62x
Tennessee Cluster 12.76% 8.19x
Tennessee News 13.62% 7.86x
Rural Living 0.03% 6.18x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.13% 6.12x
As Seen On TV Products 0.02% 6.02x
Discount Shopping 0.78% 5.92x
Beach Vacations 2.17% 5.86x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female