Explore the Southeastern Voters Audience
Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Southeastern Voters audience.
INTERESTS
The Southeastern Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Southeastern Voters audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 13.49% | 11.86x |
| Auburn Tigers Fans | 16.97% | 11.29x |
| Nashville Trip Planners | 10.74% | 10.99x |
| Jam Band Festival Fans | 15.26% | 10.14x |
| Nashville Activity Researchers | 2.05% | 9.70x |
| Louisiana Activities Researchers | 4.61% | 9.64x |
| SEC Fans | 11.34% | 9.05x |
| New Orleans Activities Researchers | 5.18% | 8.46x |
| Tennessee Volunteers Fans | 12.82% | 8.37x |
| Legal Advice Researchers | 9.31% | 7.86x |
Composition Percentage:
The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
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APPAREL RETAILERS
The Southeastern Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 1.72x |
| Mens Wearhouse | 0.01% | 1.06x |
| Victoria's Secret | 0.02% | 1.06x |
| Aeropostale | 0.02% | 1.06x |
| Chicos | 0.02% | 1.05x |
| Old Navy | 0.02% | 1.04x |
| Journeys | 0.03% | 1.03x |
| Zumiez | 0.02% | 0.98x |
| Lululemon | 0.01% | 0.98x |
| American Eagle Outfitters | 0.01% | 0.92x |
Composition Percentage:
The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
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WEBSITES
The Southeastern Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Southeastern Voters audience is alabamanews.net.
| Website | Composition | Index |
| alabamanews.net | 1.76% | 25.93x |
| alabamanewscenter.com | 1.40% | 25.05x |
| wtva.com | 2.16% | 23.90x |
| waff.com | 4.35% | 23.63x |
| montgomeryadvertiser.com | 6.14% | 22.64x |
| waaytv.com | 2.46% | 21.57x |
| wbrc.com | 6.54% | 21.36x |
| wdam.com | 1.66% | 21.25x |
| wtvy.com | 1.49% | 20.58x |
| wtok.com | 1.23% | 20.35x |
Composition Percentage:
The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Southeastern Voters audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 7.72% | 12.86x |
| Memphis News | 2.14% | 11.56x |
| Beach Vacations | 0.04% | 9.45x |
| Alabama News | 25.19% | 7.89x |
| Tennessee Cluster | 8.49% | 7.55x |
| Tennessee News | 9.68% | 7.13x |
| Women Shoppers | 0.02% | 6.69x |
| Bird Watching | 0.02% | 5.82x |
| Shopping Catalogs | 0.04% | 5.74x |
| Nutrition & Diabetic Living | 0.01% | 5.74x |
Composition Percentage:
The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
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DEMOGRAPHICS
The Southeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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