Dstillery Audiences

SOUTHEASTERN VOTERS

Audience Size: 2.5 Million Devices

Explore the Southeastern Voters Audience

Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Southeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southeastern Voters audience is Auburn Tigers Fans.

Interest Composition Index
Auburn Tigers Fans 19.58% 23.13x
SEC Fans 17.20% 21.67x
Alabama Trip Planners 30.09% 20.85x
Tennessee Volunteers Fans 15.08% 18.46x
Nashville Trip Planners 19.11% 18.43x
Smoky Mountains Trip Planners 18.96% 18.38x
Family Values Advocates 15.96% 17.74x
Florida Gulf Coast Travel Researchers 19.94% 17.41x
Louisiana Activities Researchers 11.29% 15.60x
Atlanta Trip Planners 16.91% 15.56x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Belk.

Location Composition Index
Belk 0.02% 2.56x
Jos A. Bank Clothiers 0.35% 1.50x
Buckle 0.19% 1.31x
Mens Wearhouse 0.48% 1.24x
White House Black Market 0.20% 1.12x
Johnston and Murphy 0.12% 1.06x
The Childrens Place 0.08% 1.05x
Eddie Bauer 0.02% 1.00x
Talbots 0.04% 1.00x
Chicos 0.05% 0.99x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southeastern Voters audience is alabamanewscenter.com.

Website Composition Index
alabamanewscenter.com 1.45% 62.59x
rocketcitymom.com 1.17% 52.92x
shelbycountyreporter.com 1.50% 50.52x
huntsville.org 1.32% 49.66x
annistonstar.com 2.93% 48.53x
valleymls.com 1.10% 46.49x
cullmantimes.com 1.61% 46.15x
msnewsnow.com 1.55% 44.61x
msstate.edu 2.38% 43.78x
wtok.com 2.62% 41.67x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southeastern Voters audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 14.14% 22.00x
Memphis News 3.24% 20.94x
Alabama News 35.82% 13.84x
Tennessee News 16.96% 11.40x
Tennessee Cluster 15.27% 10.78x
As Seen On TV Products 0.06% 9.13x
Rural Living 0.07% 7.82x
Christian Youth 0.63% 7.70x
Discount Shopping 2.20% 7.54x
Christian News 3.50% 7.34x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female