Dstillery Audiences

SOUTHEASTERN VOTERS

Audience Size: 2.8 Million Devices

Explore the Southeastern Voters Audience

Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Southeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southeastern Voters audience is Auburn Tigers Fans.

Interest Composition Index
Auburn Tigers Fans 21.62% 13.86x
Smoky Mountains Trip Planners 20.53% 12.86x
SEC Fans 18.11% 12.47x
Nashville Trip Planners 18.68% 11.89x
Family Values Advocates 18.46% 11.47x
Florida Gulf Coast Travel Researchers 20.44% 11.34x
Alabama Trip Planners 26.72% 11.19x
Tennessee Volunteers Fans 16.41% 11.14x
Atlanta Trip Planners 16.58% 10.67x
Jam Band Festival Fans 16.64% 10.27x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Belk.

Location Composition Index
Belk 0.03% 3.25x
Chicos 0.04% 1.20x
Carhartt 0.17% 1.20x
Jos A. Bank Clothiers 0.04% 1.15x
Buckle 0.04% 1.11x
Talbots 0.03% 1.08x
Lane Bryant 0.03% 1.04x
Journeys 0.05% 0.99x
Charlotte Russe 0.02% 0.98x
LOFT 0.05% 0.97x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southeastern Voters audience is cullmantimes.com.

Website Composition Index
cullmantimes.com 1.07% 35.12x
annistonstar.com 2.46% 33.86x
uselections.com 1.37% 32.59x
msstate.edu 1.51% 31.11x
enewscourier.com 1.24% 30.61x
wtva.com 2.87% 29.80x
gadsdentimes.com 1.13% 29.36x
decaturdaily.com 1.31% 29.12x
wbrc.com 7.78% 28.26x
oanow.com 2.89% 26.78x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southeastern Voters audience is Memphis News.

Content Affinity Composition Index
Memphis News 2.33% 15.08x
Mississippi News 10.50% 14.58x
Alabama News 31.98% 9.18x
Tennessee Cluster 13.21% 8.37x
Tennessee News 14.19% 8.17x
As Seen On TV Products 0.03% 7.00x
Rural Living 0.04% 6.40x
Discount Shopping 0.99% 6.29x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.16% 6.22x
Beach Vacations 2.64% 5.79x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female