Dstillery Audiences

SOUTHEASTERN VOTERS

Audience Size: 3.3 Million Devices

Explore the Southeastern Voters Audience

Below you'll find more information about the Southeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Southeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southeastern Voters audience is Auburn Tigers Fans.

Interest Composition Index
Auburn Tigers Fans 18.70% 11.24x
Family Values Advocates 17.62% 10.25x
SEC Fans 15.90% 10.10x
Nashville Trip Planners 18.99% 10.04x
Smoky Mountains Trip Planners 17.63% 9.60x
Florida Gulf Coast Travel Researchers 19.33% 9.30x
Voters 16.56% 9.01x
Tennessee Volunteers Fans 13.65% 8.65x
Mid-Atlantic Voters 15.78% 8.39x
Louisiana Trip Planners 15.05% 8.30x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Interest attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southeastern Voters audience is Belk.

Location Composition Index
Belk 0.05% 2.88x
Carhartt 0.23% 1.32x
Lane Bryant 0.05% 1.18x
Journeys 0.03% 1.17x
LOFT 0.04% 1.16x
Chicos 0.05% 1.10x
Charlotte Russe 0.02% 1.04x
Old Navy 0.06% 1.03x
Dressbarn 0.04% 0.97x
Urban Outfitters 0.03% 0.94x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Location attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southeastern Voters audience is cspire.com.

Website Composition Index
cspire.com 1.42% 64.00x
huntsville.org 1.02% 58.93x
alabamanewscenter.com 1.83% 58.69x
knoxcounty.org 1.37% 57.49x
shelbycountyreporter.com 1.19% 52.34x
msstate.edu 1.93% 51.41x
annistonstar.com 1.92% 51.39x
gulfcoast.org 1.34% 51.30x
orpheum-memphis.com 1.01% 49.43x
wbrc.com 5.82% 48.12x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Web attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southeastern Voters audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 10.90% 18.43x
Memphis News 2.74% 16.42x
Alabama News 27.33% 12.14x
Tennessee News 14.45% 9.57x
Tennessee Cluster 11.56% 9.12x
As Seen On TV Products 0.08% 7.32x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.12% 6.35x
Christian Youth 0.76% 6.14x
Christianity Cluster 1.89% 6.05x
Christians Prosperity Gospel 2.09% 6.04x
Composition Percentage: The overlap percentage between the Southeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Southeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southeastern Voters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female