Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 4.8 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 24.22% 14.75x
Texas Energy Providers 22.92% 14.38x
Houston Activity Researchers 17.94% 14.22x
Texas State Fairs 24.34% 13.87x
Texas Activity Researchers 14.66% 13.41x
Arkansas Razorbacks Fans 19.05% 13.11x
Billiards Enthusiasts 18.92% 12.96x
St. Louis Cardinals Fans 17.72% 12.48x
Milk and Dairy Shoppers 15.94% 12.37x
Voters 15.35% 12.30x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Buckle.

Location Composition Index
Buckle 0.05% 1.43x
Lane Bryant 0.03% 1.35x
Chicos 0.04% 1.22x
Jos A. Bank Clothiers 0.03% 1.14x
Carhartt 0.27% 1.14x
White House Black Market 0.04% 1.06x
Eddie Bauer 0.01% 1.04x
Victoria's Secret 0.08% 1.03x
Madewell 0.01% 0.99x
Journeys 0.06% 0.98x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is tahlequahdailypress.com.

Website Composition Index
tahlequahdailypress.com 1.09% 38.35x
texastribune.org 3.13% 33.42x
columbiamissourian.com 1.90% 32.94x
atwoods.com 1.44% 32.43x
newstribune.com 1.45% 31.96x
stwnewspress.com 1.15% 30.07x
stlamerican.com 1.59% 30.00x
fabulousfox.com 1.21% 29.35x
feastmagazine.com 1.88% 28.33x
bjc.org 1.11% 28.20x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.38% 20.72x
Missouri Travel & Outdoors Cluster 10.05% 13.97x
Arkansas News 10.95% 13.53x
East Texas Cluster 4.05% 11.38x
Texas News Cluster 8.49% 11.26x
Texas University Athletics 6.35% 9.94x
Missouri News Content Cluster 10.97% 9.55x
Austin Cluster 6.95% 9.45x
Texas Off-Roading 0.06% 8.74x
Northern Texas Cluster 7.29% 7.90x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female