Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 3 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 23.03% 13.90x
Little Rock Trip Planners 23.78% 10.98x
Texas Trip Planners 22.20% 10.70x
Billiards Enthusiasts 16.74% 10.10x
Austin Trip Planners 18.06% 9.96x
Christian Voters 19.34% 9.69x
Voters 19.17% 9.69x
Louisiana Trip Planners 17.26% 9.65x
Dallas Cowboys Fans 16.06% 9.62x
Houston Trip Planners 20.34% 9.39x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.23x
Dressbarn 0.04% 1.20x
Belk 0.02% 1.15x
LOFT 0.04% 1.14x
Carhartt 0.19% 1.04x
Lane Bryant 0.03% 1.02x
Aeropostale 0.02% 1.00x
Chicos 0.04% 0.97x
Charlotte Russe 0.01% 0.92x
Old Navy 0.05% 0.88x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is mo.gov.

Website Composition Index
mo.gov 0.26% 94.65x
rockcityeats.com 0.37% 86.54x
littlerocksoiree.com 0.91% 77.04x
vote-ny.org 0.24% 75.43x
agfc.com 0.23% 72.48x
travelok.com 0.70% 72.47x
edmondsun.com 0.88% 71.30x
advocatemag.com 0.16% 70.76x
arcf.org 0.14% 70.26x
arkansasnews.com 0.18% 69.91x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.27% 21.42x
Arkansas News 10.73% 16.35x
Missouri Travel & Outdoors Cluster 11.04% 15.78x
East Texas Cluster 3.85% 14.09x
Texas News 12.69% 12.99x
Texas News Cluster 10.31% 12.43x
Texas University Athletics 6.60% 12.13x
Missouri News Content Cluster 11.23% 11.88x
Austin Cluster 8.09% 11.50x
Northern Texas Cluster 7.25% 10.51x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999