Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 4.1 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is St. Louis Trip Planners.

Interest Composition Index
St. Louis Trip Planners 23.59% 12.96x
Texas County and Local Fair Visitors 23.99% 12.79x
Arkansas Razorbacks Fans 20.67% 12.40x
Houston Activity Researchers 18.08% 12.15x
Texas Energy Providers 22.18% 12.04x
Texas State Fairs 23.13% 12.04x
St. Louis Cardinals Fans 19.07% 11.17x
Texas Activity Researchers 14.61% 11.12x
Billiards Enthusiasts 18.64% 11.08x
Kansas City Trip Planners 19.94% 10.72x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Buckle.

Location Composition Index
Buckle 0.02% 1.47x
Lane Bryant 0.01% 1.28x
Dressbarn 0.01% 1.21x
Carhartt 0.17% 1.20x
Jos A. Bank Clothiers 0.01% 1.19x
Chicos 0.01% 1.18x
The Childrens Place 0.02% 1.09x
Aeropostale 0.01% 0.99x
Journeys 0.02% 0.96x
Old Navy 0.02% 0.92x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is atwoods.com.

Website Composition Index
atwoods.com 1.26% 32.07x
tahlequahdailypress.com 1.33% 30.16x
myarkansaslottery.com 1.01% 29.96x
fabulousfox.com 1.02% 29.76x
reecenichols.com 2.00% 28.61x
silverdollarcity.com 2.77% 28.43x
columbiamissourian.com 2.42% 27.82x
bransontrilakesnews.com 1.28% 27.63x
visitokc.com 1.10% 27.60x
texastribune.org 1.73% 27.57x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.24% 20.92x
Missouri Travel & Outdoors Cluster 13.23% 14.16x
Arkansas News 13.30% 13.25x
Texas News Cluster 8.52% 11.16x
East Texas Cluster 4.76% 10.71x
Texas Off-Roading 0.05% 10.31x
Missouri News Content Cluster 13.16% 9.87x
Texas University Athletics 6.54% 9.34x
Austin Cluster 8.48% 8.64x
Northern Texas Cluster 8.54% 7.10x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female