Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 2.8 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 23.85% 14.46x
Little Rock Trip Planners 23.04% 11.99x
Arkansas Razorbacks Fans 17.63% 11.74x
Texas Trip Planners 22.12% 11.00x
Texas AM Aggies Fans 15.35% 10.97x
Billiards Enthusiasts 17.16% 10.55x
Oklahoma Sooners Fans 17.33% 10.39x
Austin Trip Planners 18.64% 10.29x
Dallas Cowboys Fans 15.71% 10.17x
Voters 18.66% 10.15x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.48x
Eddie Bauer 0.02% 1.28x
Dressbarn 0.05% 1.15x
Carhartt 0.21% 1.12x
LOFT 0.04% 1.07x
Chicos 0.05% 1.06x
Charlotte Russe 0.02% 1.03x
Lane Bryant 0.04% 1.01x
Journeys 0.03% 1.00x
Aeropostale 0.03% 0.98x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is littlerock.com.

Website Composition Index
littlerock.com 1.06% 71.17x
mazzios.com 1.48% 67.01x
braums.com 2.44% 58.42x
myarkansaslottery.com 1.59% 55.52x
jamesavery.com 1.04% 54.29x
rollerfuneralhomes.com 1.46% 54.21x
stlamerican.com 1.45% 53.62x
txcourts.gov 1.93% 52.72x
newstribune.com 1.29% 52.59x
baptist-health.com 1.24% 52.52x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.23% 23.33x
Arkansas News 11.40% 16.80x
Missouri Travel & Outdoors Cluster 11.92% 16.31x
East Texas Cluster 4.13% 14.27x
Texas News 13.04% 13.28x
Texas News Cluster 10.93% 12.70x
Austin Cluster 8.34% 12.01x
Texas University Athletics 7.39% 12.01x
Missouri News Content Cluster 11.75% 11.98x
Northern Texas Cluster 7.68% 10.58x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female