Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 3 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 24.55% 16.88x
Arkansas Razorbacks Fans 19.86% 16.65x
Houston Activity Researchers 18.34% 16.65x
Little Rock Trip Planners 21.92% 15.83x
Texas Activity Researchers 15.99% 15.46x
Texas AM Aggies Fans 16.87% 15.23x
Billiards Enthusiasts 18.40% 14.71x
Oklahoma Sooners Fans 18.06% 14.43x
Milk and Dairy Shoppers 16.10% 13.60x
Voters 17.63% 13.13x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Buckle.

Location Composition Index
Buckle 0.30% 1.47x
Belk 0.02% 1.37x
Jos A. Bank Clothiers 0.35% 1.34x
White House Black Market 0.29% 1.10x
Journeys 0.06% 1.10x
Lane Bryant 0.05% 1.09x
Johnston and Murphy 0.33% 1.09x
Mens Wearhouse 0.47% 1.09x
Chicos 0.07% 1.07x
Dressbarn 0.06% 1.06x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is vote-usa.org.

Website Composition Index
vote-usa.org 1.06% 67.19x
braums.com 1.11% 40.72x
littlerock.com 1.02% 40.64x
tahlequahdailypress.com 1.16% 40.07x
rollerfuneralhomes.com 1.16% 38.12x
columbiamissourian.com 1.79% 35.02x
bjc.org 1.35% 32.53x
newstribune.com 1.81% 32.29x
atwoods.com 1.83% 31.49x
texastribune.org 6.36% 31.39x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.71% 24.55x
Arkansas News 12.97% 15.65x
Missouri Travel & Outdoors Cluster 12.64% 15.58x
East Texas Cluster 4.89% 12.84x
Texas News Cluster 10.47% 12.38x
Texas University Athletics 8.01% 11.35x
Austin Cluster 8.28% 10.98x
Missouri News Content Cluster 12.59% 10.39x
Texas News 12.04% 9.80x
Northern Texas Cluster 8.58% 9.34x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female