Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 3.3 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 14.28% 13.65x
St. Louis Trip Planners 23.98% 12.91x
Texas Activity Researchers 10.48% 12.63x
Arkansas Razorbacks Fans 18.00% 12.02x
St. Louis Cardinals Fans 16.92% 11.73x
Texas County and Local Fair Visitors 19.98% 11.00x
Billiards Enthusiasts 16.46% 10.74x
Milk and Dairy Shoppers 13.01% 10.41x
Texas AM Aggies Fans 13.59% 10.17x
Texas Longhorn Fans 14.54% 9.96x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is LOFT.

Location Composition Index
LOFT 0.03% 1.44x
Maurices 0.06% 1.40x
Lane Bryant 0.03% 1.37x
Buckle 0.03% 1.34x
Eddie Bauer 0.01% 1.30x
Lululemon 0.01% 1.18x
Chicos 0.03% 1.18x
Forever 21 0.01% 1.17x
Victoria's Secret 0.04% 1.15x
J. Crew 0.01% 1.14x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is tahlequahdailypress.com.

Website Composition Index
tahlequahdailypress.com 1.19% 34.37x
bjc.org 1.10% 30.12x
columbiamissourian.com 2.44% 29.99x
myarkansaslottery.com 1.12% 29.71x
bransontrilakesnews.com 1.27% 27.52x
newstribune.com 2.19% 26.96x
myleaderpaper.com 1.40% 26.77x
arkansasonline.com 14.00% 25.45x
feastmagazine.com 1.79% 25.26x
newspressnow.com 1.62% 25.23x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 10.17% 12.77x
Arkansas News 11.07% 12.21x
Missouri News Content Cluster 10.49% 10.12x
East Texas Cluster 3.03% 9.93x
Construction Apparel 0.01% 9.69x
Texas News Cluster 4.58% 9.54x
Yard Structures 0.02% 8.86x
Texas University Athletics 5.14% 7.81x
Austin Cluster 9.35% 7.51x
Holistic Medicine 0.01% 7.30x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female