Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 2.7 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 24.15% 15.51x
Little Rock Trip Planners 21.27% 14.58x
Arkansas Razorbacks Fans 19.85% 14.30x
Houston Activity Researchers 18.45% 14.15x
Texas Activity Researchers 16.33% 13.15x
Texas Trip Planners 19.86% 12.71x
Texas AM Aggies Fans 16.70% 12.56x
Billiards Enthusiasts 17.62% 12.23x
Oklahoma Sooners Fans 17.58% 12.01x
Austin Trip Planners 17.93% 11.70x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Buckle.

Location Composition Index
Buckle 0.24% 1.45x
Lane Bryant 0.06% 1.28x
Jos A. Bank Clothiers 0.35% 1.24x
Eddie Bauer 0.04% 1.22x
Chicos 0.08% 1.14x
Mens Wearhouse 0.54% 1.14x
Ann Taylor 0.03% 1.00x
White House Black Market 0.21% 1.00x
Johnston and Murphy 0.12% 0.92x
Urban Outfitters 0.04% 0.91x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is littlerocksoiree.com.

Website Composition Index
littlerocksoiree.com 1.02% 70.88x
myarkansaslottery.com 1.16% 70.16x
edmondsun.com 1.03% 66.00x
littlerock.com 1.16% 61.29x
tahlequahdailypress.com 1.18% 60.48x
baptist-health.com 1.05% 58.71x
txcourts.gov 1.27% 57.65x
rollerfuneralhomes.com 1.36% 56.45x
dierbergs.com 1.03% 52.54x
columbiamissourian.com 1.66% 49.61x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.72% 24.62x
Missouri Travel & Outdoors Cluster 13.92% 15.40x
Arkansas News 14.63% 15.32x
East Texas Cluster 5.45% 12.50x
Texas News Cluster 11.13% 12.12x
Austin Cluster 9.27% 10.94x
Texas University Athletics 9.45% 10.28x
Texas News 13.69% 10.18x
Missouri News Content Cluster 13.21% 9.87x
Northern Texas Cluster 9.94% 9.33x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female