Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 4.3 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 25.13% 15.25x
Texas Energy Providers 24.37% 15.05x
Houston Activity Researchers 18.82% 14.78x
Texas State Fairs 25.13% 14.29x
Texas Activity Researchers 15.68% 13.81x
Arkansas Razorbacks Fans 19.47% 13.67x
Billiards Enthusiasts 20.05% 13.34x
Little Rock Trip Planners 21.77% 13.03x
Milk and Dairy Shoppers 17.55% 12.68x
Texas AM Aggies Fans 16.74% 12.66x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Buckle.

Location Composition Index
Buckle 0.35% 1.56x
Jos A. Bank Clothiers 0.29% 1.33x
White House Black Market 0.35% 1.21x
Johnston and Murphy 0.51% 1.14x
Bonobos 0.08% 1.13x
Mens Wearhouse 0.42% 1.12x
Lane Bryant 0.04% 1.04x
Chicos 0.05% 0.98x
Journeys 0.04% 0.89x
Ann Taylor 0.02% 0.88x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is tahlequahdailypress.com.

Website Composition Index
tahlequahdailypress.com 1.05% 39.66x
columbiamissourian.com 1.69% 34.63x
bjc.org 1.04% 34.31x
atwoods.com 1.55% 33.35x
newstribune.com 1.50% 33.27x
texastribune.org 4.53% 33.20x
texashighways.com 1.07% 32.80x
fabulousfox.com 1.23% 32.47x
stlamerican.com 1.65% 30.77x
stwnewspress.com 1.20% 29.48x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.46% 21.50x
Missouri Travel & Outdoors Cluster 10.25% 13.96x
Arkansas News 10.88% 13.78x
Texas News Cluster 8.79% 11.64x
East Texas Cluster 4.25% 11.50x
Texas University Athletics 6.59% 9.95x
Austin Cluster 7.03% 9.81x
Missouri News Content Cluster 11.00% 9.55x
Texas News 9.67% 8.17x
Northern Texas Cluster 7.56% 8.10x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female