Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 3.7 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 15.10% 14.25x
St. Louis Trip Planners 24.69% 13.85x
St. Louis Cardinals Fans 20.58% 13.57x
Texas County and Local Fair Visitors 21.64% 12.93x
Texas Activity Researchers 10.81% 12.46x
Arkansas Razorbacks Fans 17.35% 12.07x
Billiards Enthusiasts 17.67% 11.77x
Texas AM Aggies Fans 15.73% 11.68x
Texas State Fairs 20.26% 11.27x
Texas Longhorn Fans 16.13% 10.99x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.41x
Dressbarn 0.01% 1.36x
Buckle 0.01% 1.25x
Maurices 0.02% 1.25x
Mens Wearhouse 0.01% 1.17x
Carhartt 0.12% 1.09x
Victoria's Secret 0.02% 1.02x
The Childrens Place 0.01% 1.01x
Journeys 0.02% 1.01x
Old Navy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is tahlequahdailypress.com.

Website Composition Index
tahlequahdailypress.com 1.08% 33.24x
columbiamissourian.com 2.22% 30.11x
bjc.org 1.28% 29.93x
kq2.com 1.05% 29.79x
bransontrilakesnews.com 1.10% 27.91x
myleaderpaper.com 1.34% 26.66x
newspressnow.com 1.37% 26.13x
newstribune.com 1.97% 25.95x
feastmagazine.com 1.86% 25.40x
stwnewspress.com 1.04% 25.25x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.03% 14.05x
Missouri Travel & Outdoors Cluster 10.49% 13.84x
Arkansas News 9.54% 12.23x
Texas News Cluster 5.32% 11.40x
East Texas Cluster 3.77% 11.22x
Missouri News Content Cluster 10.91% 10.38x
Austin Cluster 9.11% 9.17x
Texas University Athletics 5.11% 8.92x
Northern Texas Cluster 7.35% 7.73x
Rural Living 0.01% 7.56x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female