Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 2.9 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 21.26% 13.16x
Houston Activity Researchers 20.29% 12.84x
St. Louis Cardinals Fans 19.44% 12.76x
St. Louis Trip Planners 28.59% 12.53x
Texas AM Aggies Fans 17.51% 12.21x
Texas County and Local Fair Visitors 26.56% 11.98x
Billiards Enthusiasts 18.07% 11.74x
Texas Longhorn Fans 22.12% 11.29x
Texas Activity Researchers 15.09% 11.21x
Texas State Fairs 25.56% 11.08x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.54x
Maurices 0.03% 1.53x
Chicos 0.01% 1.23x
Dressbarn 0.01% 1.16x
Buckle 0.01% 1.15x
LOFT 0.01% 1.14x
Carhartt 0.18% 1.09x
Old Navy 0.02% 1.05x
Mens Wearhouse 0.02% 1.05x
Express 0.01% 0.98x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is examiner.net.

Website Composition Index
examiner.net 1.04% 29.94x
silverdollarcity.com 1.28% 29.93x
tahlequahdailypress.com 1.32% 29.65x
fayettevilleflyer.com 1.06% 26.99x
bransontrilakesnews.com 1.37% 26.96x
columbiamissourian.com 2.82% 26.67x
bjc.org 1.87% 26.01x
kq2.com 1.27% 26.00x
myleaderpaper.com 1.53% 25.88x
kspr.com 1.68% 25.87x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.09% 15.86x
Missouri Travel & Outdoors Cluster 13.37% 12.60x
Arkansas News 12.32% 11.10x
East Texas Cluster 5.43% 10.53x
Texas News Cluster 7.63% 10.26x
Texas Off-Roading 0.02% 9.96x
Missouri News Content Cluster 13.58% 9.07x
Austin Cluster 12.21% 8.39x
Texas University Athletics 7.40% 8.11x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 7.80x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female