Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 2.6 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 5.14% 21.20x
Houston Activity Researchers 9.94% 17.66x
Milk and Dairy Shoppers 8.29% 12.74x
St. Louis Trip Planners 22.49% 12.52x
Houston Trip Planners 11.26% 11.57x
Satellite TV Buyers 14.56% 11.55x
St. Louis Cardinals Fans 14.90% 11.43x
Arkansas Razorbacks Fans 16.21% 11.31x
Austin Trip Planners 12.47% 10.99x
Texas Energy Providers 13.02% 10.82x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Maurices.

Location Composition Index
Maurices 0.06% 1.77x
H&M 0.02% 1.73x
Gymboree 0.03% 1.56x
Dressbarn 0.01% 1.39x
Chicos 0.02% 1.31x
Buckle 0.02% 1.29x
J. Crew 0.01% 1.15x
Michael Kors 0.01% 1.14x
LOFT 0.01% 1.11x
Journeys 0.03% 1.06x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is tahlequahdailypress.com.

Website Composition Index
tahlequahdailypress.com 1.67% 35.04x
columbiamissourian.com 1.26% 34.63x
arkansasonline.com 9.89% 30.70x
myarkansaslottery.com 1.13% 30.23x
newstribune.com 1.31% 28.36x
fox16.com 2.65% 26.78x
rollerfuneralhomes.com 1.70% 24.74x
ozarksfirst.com 4.20% 24.71x
newspressnow.com 1.91% 24.42x
tulsaworld.com 9.91% 24.38x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 9.38% 12.86x
Missouri Travel & Outdoors Cluster 8.78% 12.55x
Missouri News Content Cluster 8.79% 11.03x
East Texas Cluster 2.00% 10.59x
Texas News Cluster 2.87% 10.33x
Sports - Golf, Hunting, Fishing 0.04% 9.11x
Texas University Athletics 3.53% 8.48x
Furniture Shopping 0.03% 7.84x
Austin Cluster 6.74% 7.30x
Oil & Energy 0.04% 7.24x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female