Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 2.7 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 7.35% 16.61x
Houston Activity Researchers 11.59% 15.06x
St. Louis Trip Planners 21.38% 12.39x
Arkansas Razorbacks Fans 15.88% 11.34x
St. Louis Cardinals Fans 15.48% 11.31x
Milk and Dairy Shoppers 10.53% 11.10x
Texas County and Local Fair Visitors 18.46% 10.48x
Austin Trip Planners 11.97% 10.13x
Retired Budget Healthcare Shoppers 8.54% 9.39x
Texas AM Aggies Fans 11.65% 9.25x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Chicos.

Location Composition Index
Chicos 0.02% 1.38x
Lane Bryant 0.02% 1.29x
Maurices 0.04% 1.28x
Jos A. Bank Clothiers 0.01% 1.22x
Buckle 0.02% 1.21x
Gymboree 0.01% 1.13x
Banana Republic 0.01% 1.11x
Dressbarn 0.01% 1.05x
Carhartt 0.18% 1.05x
Mens Wearhouse 0.02% 1.01x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is tahlequahdailypress.com.

Website Composition Index
tahlequahdailypress.com 1.55% 32.67x
columbiamissourian.com 2.36% 29.76x
myarkansaslottery.com 1.11% 29.73x
myleaderpaper.com 1.18% 27.22x
arkansasonline.com 12.07% 26.81x
stlamerican.com 1.14% 26.12x
newstribune.com 1.76% 26.03x
feastmagazine.com 1.24% 24.93x
fox16.com 3.46% 24.03x
ozarksfirst.com 5.14% 23.12x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 10.10% 12.57x
Missouri Travel & Outdoors Cluster 9.25% 12.54x
Sports - Golf, Hunting, Fishing 0.05% 11.84x
Missouri News Content Cluster 9.14% 10.23x
Texas News Cluster 3.80% 9.71x
East Texas Cluster 2.48% 9.44x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 8.40x
Texas University Athletics 3.89% 8.16x
Oil & Energy 0.04% 8.03x
Environmental Conservation 0.02% 7.65x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female