Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 2.7 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 24.42% 21.01x
Arkansas Razorbacks Fans 17.34% 20.05x
Houston Activity Researchers 17.08% 20.00x
Little Rock Trip Planners 21.74% 19.42x
Texas Activity Researchers 14.97% 18.70x
Texas AM Aggies Fans 15.65% 18.18x
Billiards Enthusiasts 17.60% 17.18x
Oklahoma Sooners Fans 16.32% 16.62x
Voters 17.12% 15.97x
Texas Trip Planners 21.32% 15.71x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.22x
Mens Wearhouse 0.35% 0.97x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is littlerocksoiree.com.

Website Composition Index
littlerocksoiree.com 1.01% 74.04x
myarkansaslottery.com 1.25% 69.91x
edmondsun.com 1.05% 68.40x
littlerock.com 1.12% 63.34x
tahlequahdailypress.com 1.08% 62.13x
txcourts.gov 1.43% 59.33x
rollerfuneralhomes.com 1.38% 57.93x
baptist-health.com 1.12% 56.84x
dierbergs.com 1.11% 53.51x
columbiamissourian.com 1.53% 51.02x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 12.24% 19.35x
Arkansas News 12.35% 19.33x
East Texas Cluster 4.62% 15.43x
Texas News Cluster 10.65% 15.14x
Texas News 12.46% 13.91x
Texas University Athletics 8.50% 13.65x
Missouri News Content Cluster 12.33% 13.28x
Austin Cluster 8.38% 13.14x
Northern Texas Cluster 8.39% 11.53x
Kansas City News 14.04% 8.98x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female