Explore the Southern Central Voters Audience
Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Southern Central Voters audience.
INTERESTS
The Southern Central Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Southern Central Voters audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 23.85% | 14.46x |
| Little Rock Trip Planners | 23.04% | 11.99x |
| Arkansas Razorbacks Fans | 17.63% | 11.74x |
| Texas Trip Planners | 22.12% | 11.00x |
| Texas AM Aggies Fans | 15.35% | 10.97x |
| Billiards Enthusiasts | 17.16% | 10.55x |
| Oklahoma Sooners Fans | 17.33% | 10.39x |
| Austin Trip Planners | 18.64% | 10.29x |
| Dallas Cowboys Fans | 15.71% | 10.17x |
| Voters | 18.66% | 10.15x |
Composition Percentage:
The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
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APPAREL RETAILERS
The Southern Central Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.48x |
| Eddie Bauer | 0.02% | 1.28x |
| Dressbarn | 0.05% | 1.15x |
| Carhartt | 0.21% | 1.12x |
| LOFT | 0.04% | 1.07x |
| Chicos | 0.05% | 1.06x |
| Charlotte Russe | 0.02% | 1.03x |
| Lane Bryant | 0.04% | 1.01x |
| Journeys | 0.03% | 1.00x |
| Aeropostale | 0.03% | 0.98x |
Composition Percentage:
The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
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WEBSITES
The Southern Central Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Southern Central Voters audience is littlerock.com.
| Website | Composition | Index |
| littlerock.com | 1.06% | 71.17x |
| mazzios.com | 1.48% | 67.01x |
| braums.com | 2.44% | 58.42x |
| myarkansaslottery.com | 1.59% | 55.52x |
| jamesavery.com | 1.04% | 54.29x |
| rollerfuneralhomes.com | 1.46% | 54.21x |
| stlamerican.com | 1.45% | 53.62x |
| txcourts.gov | 1.93% | 52.72x |
| newstribune.com | 1.29% | 52.59x |
| baptist-health.com | 1.24% | 52.52x |
Composition Percentage:
The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 1.23% | 23.33x |
| Arkansas News | 11.40% | 16.80x |
| Missouri Travel & Outdoors Cluster | 11.92% | 16.31x |
| East Texas Cluster | 4.13% | 14.27x |
| Texas News | 13.04% | 13.28x |
| Texas News Cluster | 10.93% | 12.70x |
| Austin Cluster | 8.34% | 12.01x |
| Texas University Athletics | 7.39% | 12.01x |
| Missouri News Content Cluster | 11.75% | 11.98x |
| Northern Texas Cluster | 7.68% | 10.58x |
Composition Percentage:
The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
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DEMOGRAPHICS
The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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