Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 32.8 Thousand Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 32.8 thousand unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is St. Louis Trip Planners.

Interest Composition Index
St. Louis Trip Planners 28.11% 38.30x
Arkansas Razorbacks Fans 20.41% 33.62x
Houston Activity Researchers 12.13% 31.59x
St. Louis Cardinals Fans 19.53% 29.34x
Engagement Ring Shoppers 14.50% 28.84x
Texas Activity Researchers 8.88% 28.12x
Milk and Dairy Shoppers 8.88% 26.12x
Lawn and Home Pest Control Researchers 11.24% 25.89x
Cattle Industry News Readers 13.91% 25.43x
Kansas City Royals Fans 15.98% 25.31x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Old Navy.

Location Composition Index
Old Navy 0.12% 4.71x
Maurices 0.09% 4.57x
Victoria's Secret 0.01% 1.09x
Mens Wearhouse 0.01% 1.04x
Journeys 0.01% 0.98x
Carhartt 0.18% 0.97x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is arkansasonline.com.

Website Composition Index
arkansasonline.com 14.86% 58.62x
ky3.com 16.22% 44.67x
news-leader.com 10.70% 43.17x
nwahomepage.com 7.51% 42.55x
thv11.com 9.12% 42.07x
ozarksfirst.com 6.93% 40.74x
tulsaworld.com 16.28% 36.39x
katv.com 7.35% 36.23x
newson6.com 5.58% 35.79x
5newsonline.com 7.28% 35.13x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 18.05% 22.30x
Arkansas News 15.38% 18.89x
Missouri News Content Cluster 14.79% 14.07x
Spam Call Number Searchers 2.07% 13.85x
Garden Power Equipment 2.66% 11.48x
Texas University Athletics 3.85% 11.14x
Texas News Cluster 4.73% 10.80x
Kansas City News 18.64% 10.39x
Video Content Sites 1.78% 10.13x
Texas Off-Roading 0.03% 9.84x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female