Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 4.9 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 24.75% 12.04x
Texas State Fairs 23.81% 11.42x
Texas Energy Providers 23.53% 10.95x
Arkansas Razorbacks Fans 18.57% 10.82x
Houston Activity Researchers 20.68% 10.66x
Billiards Enthusiasts 19.25% 10.44x
St. Louis Cardinals Fans 18.44% 10.28x
Texas Activity Researchers 17.39% 10.23x
Little Rock Trip Planners 20.84% 9.96x
Milk and Dairy Shoppers 15.62% 9.91x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Buckle.

Location Composition Index
Buckle 0.05% 1.32x
Lane Bryant 0.03% 1.26x
Tommy Bahama 0.01% 1.19x
Jos A. Bank Clothiers 0.04% 1.17x
Carhartt 0.25% 1.09x
Chicos 0.04% 1.08x
Aeropostale 0.04% 0.98x
Dressbarn 0.02% 0.97x
Old Navy 0.05% 0.95x
Mens Wearhouse 0.04% 0.95x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is atwoods.com.

Website Composition Index
atwoods.com 1.41% 28.72x
texastribune.org 2.18% 27.56x
columbiamissourian.com 1.90% 27.43x
fabulousfox.com 1.12% 26.98x
integrisok.com 1.10% 25.76x
reecenichols.com 2.17% 25.54x
bjc.org 1.28% 25.10x
visitokc.com 1.24% 24.94x
silverdollarcity.com 2.99% 24.81x
newstribune.com 1.40% 24.73x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.30% 19.36x
Missouri Travel & Outdoors Cluster 9.63% 12.75x
Arkansas News 10.43% 12.24x
Texas News Cluster 7.89% 10.58x
East Texas Cluster 3.68% 10.20x
Texas University Athletics 5.92% 8.82x
Missouri News Content Cluster 10.47% 8.77x
Texas Off-Roading 0.06% 8.47x
Austin Cluster 6.55% 8.26x
Northern Texas Cluster 6.67% 7.04x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female