Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 3 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 24.77% 13.41x
Arkansas Razorbacks Fans 17.27% 11.85x
Houston Activity Researchers 17.12% 11.78x
Texas Activity Researchers 14.83% 11.28x
Little Rock Trip Planners 24.18% 11.06x
Texas AM Aggies Fans 16.19% 10.96x
Texas Trip Planners 21.69% 10.33x
Billiards Enthusiasts 18.50% 10.32x
Oklahoma Sooners Fans 16.84% 10.26x
Voters 17.31% 10.22x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.06% 1.21x
Jos A. Bank Clothiers 0.17% 1.14x
Eddie Bauer 0.02% 1.09x
Dressbarn 0.05% 1.08x
Belk 0.01% 1.05x
Madewell 0.02% 1.03x
Carhartt 0.18% 1.03x
LOFT 0.05% 1.02x
Chicos 0.05% 1.02x
Charlotte Russe 0.02% 0.92x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is mazzios.com.

Website Composition Index
mazzios.com 1.06% 73.01x
myarkansaslottery.com 1.31% 63.44x
braums.com 1.77% 63.03x
rollerfuneralhomes.com 1.26% 58.79x
txcourts.gov 1.56% 57.00x
bswhealth.com 1.20% 52.88x
dierbergs.com 1.16% 52.69x
stlamerican.com 1.58% 51.17x
newstribune.com 1.27% 49.87x
atwoods.com 1.54% 49.42x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.98% 24.28x
Arkansas News 11.01% 16.93x
Missouri Travel & Outdoors Cluster 11.40% 16.72x
East Texas Cluster 4.01% 13.94x
Texas News Cluster 10.17% 13.02x
Texas News 12.01% 13.01x
Texas University Athletics 7.54% 12.02x
Austin Cluster 7.73% 12.00x
Missouri News Content Cluster 11.48% 11.96x
Northern Texas Cluster 7.56% 10.46x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female