Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 3.4 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 15.47% 13.30x
St. Louis Trip Planners 23.62% 12.90x
St. Louis Cardinals Fans 19.39% 12.35x
Arkansas Razorbacks Fans 18.63% 11.54x
Texas Activity Researchers 11.05% 11.52x
Texas County and Local Fair Visitors 21.56% 11.42x
Billiards Enthusiasts 17.66% 11.03x
Texas AM Aggies Fans 15.56% 11.02x
Texas Longhorn Fans 16.33% 10.67x
Texas Energy Providers 19.51% 10.30x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.02x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is tahlequahdailypress.com.

Website Composition Index
tahlequahdailypress.com 1.10% 32.25x
kq2.com 1.13% 32.19x
columbiamissourian.com 2.40% 30.23x
myarkansaslottery.com 1.11% 29.68x
bjc.org 1.18% 29.04x
myleaderpaper.com 1.32% 27.00x
bransontrilakesnews.com 1.16% 26.24x
rollerfuneralhomes.com 1.17% 25.46x
newspressnow.com 1.68% 25.18x
newstribune.com 2.11% 24.68x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.02% 14.62x
Missouri Travel & Outdoors Cluster 10.50% 13.82x
Arkansas News 10.49% 12.75x
Texas News Cluster 5.17% 10.73x
East Texas Cluster 3.58% 10.33x
Missouri News Content Cluster 11.06% 10.20x
Austin Cluster 10.81% 8.17x
Texas University Athletics 5.23% 8.14x
Cheerleading 0.03% 7.97x
Concert Posters 0.02% 7.40x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female