Explore the Southern Central Voters Audience
Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 32.8 thousand unique devices whose actions qualify for the Southern Central Voters audience.
INTERESTS
The Southern Central Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Southern Central Voters audience is St. Louis Trip Planners.
| Interest | Composition | Index |
| St. Louis Trip Planners | 28.11% | 38.30x |
| Arkansas Razorbacks Fans | 20.41% | 33.62x |
| Houston Activity Researchers | 12.13% | 31.59x |
| St. Louis Cardinals Fans | 19.53% | 29.34x |
| Engagement Ring Shoppers | 14.50% | 28.84x |
| Texas Activity Researchers | 8.88% | 28.12x |
| Milk and Dairy Shoppers | 8.88% | 26.12x |
| Lawn and Home Pest Control Researchers | 11.24% | 25.89x |
| Cattle Industry News Readers | 13.91% | 25.43x |
| Kansas City Royals Fans | 15.98% | 25.31x |
Composition Percentage:
The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
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APPAREL RETAILERS
The Southern Central Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.12% | 4.71x |
| Maurices | 0.09% | 4.57x |
| Victoria's Secret | 0.01% | 1.09x |
| Mens Wearhouse | 0.01% | 1.04x |
| Journeys | 0.01% | 0.98x |
| Carhartt | 0.18% | 0.97x |
Composition Percentage:
The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
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WEBSITES
The Southern Central Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Southern Central Voters audience is arkansasonline.com.
| Website | Composition | Index |
| arkansasonline.com | 14.86% | 58.62x |
| ky3.com | 16.22% | 44.67x |
| news-leader.com | 10.70% | 43.17x |
| nwahomepage.com | 7.51% | 42.55x |
| thv11.com | 9.12% | 42.07x |
| ozarksfirst.com | 6.93% | 40.74x |
| tulsaworld.com | 16.28% | 36.39x |
| katv.com | 7.35% | 36.23x |
| newson6.com | 5.58% | 35.79x |
| 5newsonline.com | 7.28% | 35.13x |
Composition Percentage:
The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Southern Central Voters audience is Missouri Travel & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Missouri Travel & Outdoors Cluster | 18.05% | 22.30x |
| Arkansas News | 15.38% | 18.89x |
| Missouri News Content Cluster | 14.79% | 14.07x |
| Spam Call Number Searchers | 2.07% | 13.85x |
| Garden Power Equipment | 2.66% | 11.48x |
| Texas University Athletics | 3.85% | 11.14x |
| Texas News Cluster | 4.73% | 10.80x |
| Kansas City News | 18.64% | 10.39x |
| Video Content Sites | 1.78% | 10.13x |
| Texas Off-Roading | 0.03% | 9.84x |
Composition Percentage:
The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
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DEMOGRAPHICS
The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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