Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 3.6 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 15.10% 12.80x
St. Louis Trip Planners 24.20% 12.13x
Arkansas Razorbacks Fans 19.59% 11.79x
St. Louis Cardinals Fans 17.95% 11.34x
Texas Activity Researchers 10.81% 11.15x
Texas County and Local Fair Visitors 20.82% 10.76x
Texas AM Aggies Fans 15.11% 10.47x
Billiards Enthusiasts 16.92% 10.44x
Texas Longhorn Fans 15.40% 10.15x
Milk and Dairy Shoppers 12.05% 9.69x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.39x
LOFT 0.03% 1.37x
Dressbarn 0.02% 1.34x
Chicos 0.03% 1.33x
Maurices 0.05% 1.33x
White House Black Market 0.03% 1.28x
Buckle 0.03% 1.23x
Gymboree 0.02% 1.19x
Express 0.03% 1.18x
Old Navy 0.04% 1.17x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is tahlequahdailypress.com.

Website Composition Index
tahlequahdailypress.com 1.25% 31.71x
myarkansaslottery.com 1.13% 31.17x
kq2.com 1.05% 30.21x
bjc.org 1.18% 28.96x
columbiamissourian.com 2.41% 28.34x
bransontrilakesnews.com 1.22% 26.52x
myleaderpaper.com 1.42% 25.16x
rollerfuneralhomes.com 1.40% 25.04x
newspressnow.com 1.67% 24.40x
newstribune.com 2.31% 24.18x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 10.32% 13.12x
Arkansas News 11.74% 11.95x
Texas News Cluster 5.30% 10.24x
East Texas Cluster 3.34% 10.13x
Missouri News Content Cluster 10.89% 10.02x
Texas University Athletics 5.31% 7.72x
Austin Cluster 10.55% 7.69x
Oil & Energy 0.15% 7.31x
Northern Texas Cluster 7.14% 7.09x
Tattoos & Costumes 0.01% 6.43x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female