Dstillery Audiences

SOUTHERN CENTRAL VOTERS

Audience Size: 4.3 Million Devices

Explore the Southern Central Voters Audience

Below you'll find more information about the Southern Central Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Southern Central Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Southern Central Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern Central Voters audience is St. Louis Trip Planners.

Interest Composition Index
St. Louis Trip Planners 24.25% 12.95x
Texas County and Local Fair Visitors 23.71% 12.82x
Arkansas Razorbacks Fans 21.62% 12.54x
Texas Energy Providers 22.24% 12.13x
Houston Activity Researchers 17.56% 12.10x
Texas State Fairs 23.43% 12.02x
St. Louis Cardinals Fans 19.05% 11.48x
Texas Longhorn Fans 18.45% 10.97x
Texas AM Aggies Fans 17.22% 10.90x
Billiards Enthusiasts 18.27% 10.80x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Interest attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern Central Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern Central Voters audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.82x
Maurices 0.02% 1.54x
Carhartt 0.19% 1.20x
Mens Wearhouse 0.01% 0.97x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Location attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern Central Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern Central Voters audience is myarkansaslottery.com.

Website Composition Index
myarkansaslottery.com 1.00% 30.40x
silverdollarcity.com 2.18% 29.24x
reecenichols.com 1.57% 28.90x
tahlequahdailypress.com 1.46% 28.73x
examiner.net 1.07% 27.84x
bbtheatres.com 1.16% 26.98x
bransontrilakesnews.com 1.35% 26.93x
columbiamissourian.com 2.65% 26.81x
newstribune.com 2.29% 26.71x
kq2.com 1.47% 25.74x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Web attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern Central Voters audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.16% 18.93x
Missouri Travel & Outdoors Cluster 14.47% 13.48x
Arkansas News 13.89% 12.91x
Texas News Cluster 8.41% 10.68x
East Texas Cluster 5.58% 10.52x
Missouri News Content Cluster 13.94% 9.72x
Texas Off-Roading 0.04% 9.45x
Texas University Athletics 7.13% 8.94x
Austin Cluster 10.92% 8.50x
Northern Texas Cluster 9.75% 7.17x
Composition Percentage: The overlap percentage between the Southern Central Voters audience and the Content Affinity attribute.
Index: A comparison of the Southern Central Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern Central Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female