Dstillery Audiences

SPA GOERS

Audience Size: 2.8 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 26.91% 22.46x
Womens Fashion Brands Shoppers 30.91% 21.23x
Home Goods Shoppers 29.35% 21.21x
Meal Kit Delivery Researchers 27.17% 20.83x
Non-Profit Volunteers 30.34% 20.68x
Photo Memory Makers 30.34% 20.38x
Luxury Boutique Hotel Researchers 29.49% 20.38x
Luxury Athletic Footwear Shoppers 24.29% 20.16x
Luxury Fitness Shoppers 24.28% 20.16x
Travel Researchers 27.55% 19.94x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Bonobos.

Location Composition Index
Bonobos 0.03% 1.79x
Free People 0.03% 1.78x
Eddie Bauer 0.03% 1.61x
Madewell 0.02% 1.59x
Ann Taylor 0.03% 1.57x
The North Face 0.02% 1.56x
REI 0.02% 1.51x
Columbia 0.01% 1.49x
Brooks Brothers 0.03% 1.41x
Chicos 0.06% 1.39x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is katespade.com.

Website Composition Index
katespade.com 1.19% 35.11x
massagebook.com 2.45% 34.43x
hyatt.com 3.57% 32.10x
omnihotels.com 1.26% 30.29x
viator.com 1.78% 27.13x
corepoweryoga.com 2.97% 26.78x
fitpregnancy.com 2.31% 26.65x
firstresponse.com 1.05% 25.98x
swimoutlet.com 1.24% 25.42x
spirithalloween.com 1.23% 25.24x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.75% 13.58x
Colorado Snow 2.82% 12.82x
Parenting & Children's Activities 2.12% 12.22x
Higher-End Fashion Brands 0.60% 11.88x
Dermatology 2.30% 11.74x
Apartment & Community Real Estate Researchers 0.29% 11.72x
Active Lifestyle Enthusiasts 0.07% 11.48x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.16% 11.07x
Reproductive Health 1.60% 10.97x
Texas Sporting & Outdoors Cluster 0.21% 10.70x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female