Dstillery Audiences

SPA GOERS

Audience Size: 4.4 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 29.08% 20.86x
Womens Fashion Brands Shoppers 31.44% 19.85x
Home Goods Shoppers 30.08% 19.72x
Non-Profit Volunteers 32.09% 19.42x
Meal Kit Delivery Researchers 28.51% 19.31x
Luxury Athletic Footwear Shoppers 25.76% 19.16x
Luxury Fitness Shoppers 25.75% 19.16x
Supermarket Shoppers 28.64% 19.06x
Photo Memory Makers 31.22% 18.99x
Gift Givers 26.49% 18.62x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Bonobos.

Location Composition Index
Bonobos 0.15% 1.81x
LL Bean 0.01% 1.75x
Patagonia 0.02% 1.63x
Jos A. Bank Clothiers 0.45% 1.61x
White House Black Market 0.52% 1.57x
The North Face 0.03% 1.41x
REI 0.02% 1.40x
Mens Wearhouse 0.66% 1.40x
Columbia 0.02% 1.39x
Free People 0.03% 1.30x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 2.06% 36.60x
katespade.com 1.51% 27.29x
broadwayinchicago.com 1.19% 24.06x
jordans.com 1.47% 24.04x
mcmenamins.com 1.06% 23.91x
firstresponse.com 1.40% 23.66x
fitpregnancy.com 2.98% 23.41x
hyatt.com 3.97% 23.13x
weddingwire.com 2.34% 23.10x
njfamily.com 1.09% 23.10x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.89% 11.83x
Higher-End Fashion Brands 0.90% 11.47x
Parenting & Children's Activities 2.65% 11.20x
Dermatology 3.33% 10.90x
Colorado Snow 3.21% 10.72x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.22% 10.53x
Active Lifestyle Enthusiasts 0.09% 10.42x
Beach & Intimate Wear 0.60% 10.35x
Reproductive Health 2.37% 10.26x
Organic Beauty & Skincare Products 1.69% 9.88x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female