Explore the Spa Goers Audience
Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Spa Goers audience.
INTERESTS
The Spa Goers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Spa Goers audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 16.69% | 12.65x |
| Getaways Researchers | 15.66% | 12.09x |
| Home Goods Shoppers | 16.91% | 12.04x |
| Major Airline Customers | 17.87% | 11.86x |
| Home Lending Researchers | 15.30% | 11.75x |
| Luxury Boutique Hotel Researchers | 19.40% | 11.42x |
| Work Hard, Play Hard Travelers | 12.97% | 11.21x |
| Family Adventures Travelers | 11.63% | 11.05x |
| Personal Investment Researchers | 12.00% | 10.95x |
| Vacation Planners | 14.23% | 10.89x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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APPAREL RETAILERS
The Spa Goers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Spa Goers audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 1.30x |
| Buckle | 0.01% | 1.07x |
| Journeys | 0.02% | 1.07x |
| The Childrens Place | 0.01% | 1.05x |
| Carhartt | 0.09% | 1.00x |
| Old Navy | 0.01% | 0.94x |
| Victoria's Secret | 0.01% | 0.84x |
| Maurices | 0.01% | 0.81x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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WEBSITES
The Spa Goers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.
| Website | Composition | Index |
| massagebook.com | 5.94% | 37.23x |
| planetfitness.com | 1.33% | 12.34x |
| traderjoes.com | 1.31% | 12.06x |
| hilton.com | 3.94% | 11.68x |
| salemnews.com | 1.11% | 11.60x |
| airfarewatchdog.com | 2.45% | 11.55x |
| overstock.com | 1.93% | 11.49x |
| caesars.com | 1.08% | 11.47x |
| kxly.com | 3.43% | 11.33x |
| marthastewartweddings.com | 1.41% | 11.27x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Spa Goers audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.03% | 14.12x |
| Apartment & Community Real Estate Researchers | 0.02% | 13.69x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.04% | 11.83x |
| Higher-End Fashion Brands | 0.03% | 9.81x |
| Illinois | 0.30% | 8.90x |
| Illinois Education | 0.07% | 8.84x |
| Pre-Built Home Researchers | 0.22% | 8.45x |
| Hipster Clothing | 0.03% | 8.24x |
| Back & Spine | 1.35% | 8.06x |
| Southern California Cluster | 0.01% | 7.60x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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DEMOGRAPHICS
The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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