Explore the Spa Goers Audience
Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Spa Goers audience.
INTERESTS
The Spa Goers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Spa Goers audience is Trendy Shoe Shoppers.
| Interest | Composition | Index |
| Trendy Shoe Shoppers | 29.08% | 20.86x |
| Womens Fashion Brands Shoppers | 31.44% | 19.85x |
| Home Goods Shoppers | 30.08% | 19.72x |
| Non-Profit Volunteers | 32.09% | 19.42x |
| Meal Kit Delivery Researchers | 28.51% | 19.31x |
| Luxury Athletic Footwear Shoppers | 25.76% | 19.16x |
| Luxury Fitness Shoppers | 25.75% | 19.16x |
| Supermarket Shoppers | 28.64% | 19.06x |
| Photo Memory Makers | 31.22% | 18.99x |
| Gift Givers | 26.49% | 18.62x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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APPAREL RETAILERS
The Spa Goers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Spa Goers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.15% | 1.81x |
| LL Bean | 0.01% | 1.75x |
| Patagonia | 0.02% | 1.63x |
| Jos A. Bank Clothiers | 0.45% | 1.61x |
| White House Black Market | 0.52% | 1.57x |
| The North Face | 0.03% | 1.41x |
| REI | 0.02% | 1.40x |
| Mens Wearhouse | 0.66% | 1.40x |
| Columbia | 0.02% | 1.39x |
| Free People | 0.03% | 1.30x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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WEBSITES
The Spa Goers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.
| Website | Composition | Index |
| massagebook.com | 2.06% | 36.60x |
| katespade.com | 1.51% | 27.29x |
| broadwayinchicago.com | 1.19% | 24.06x |
| jordans.com | 1.47% | 24.04x |
| mcmenamins.com | 1.06% | 23.91x |
| firstresponse.com | 1.40% | 23.66x |
| fitpregnancy.com | 2.98% | 23.41x |
| hyatt.com | 3.97% | 23.13x |
| weddingwire.com | 2.34% | 23.10x |
| njfamily.com | 1.09% | 23.10x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Spa Goers audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.89% | 11.83x |
| Higher-End Fashion Brands | 0.90% | 11.47x |
| Parenting & Children's Activities | 2.65% | 11.20x |
| Dermatology | 3.33% | 10.90x |
| Colorado Snow | 3.21% | 10.72x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.22% | 10.53x |
| Active Lifestyle Enthusiasts | 0.09% | 10.42x |
| Beach & Intimate Wear | 0.60% | 10.35x |
| Reproductive Health | 2.37% | 10.26x |
| Organic Beauty & Skincare Products | 1.69% | 9.88x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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DEMOGRAPHICS
The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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