Dstillery Audiences

SPA GOERS

Audience Size: 3.4 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 31.25% 20.38x
Nashville Activity Researchers 26.98% 18.25x
Supermarket Shoppers 35.06% 18.23x
Luxury Fitness Shoppers 26.85% 18.20x
Home Goods Shoppers 33.20% 18.09x
Luxury Athletic Footwear Shoppers 26.97% 18.05x
Orlando Activities Researchers 27.16% 18.04x
Meal Kit Delivery Researchers 29.13% 17.77x
Foot Pain Sufferers 24.17% 17.41x
Womens Fashion Brands Shoppers 35.54% 17.39x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Columbia.

Location Composition Index
Columbia 0.02% 1.81x
Kate Spade 0.03% 1.68x
Madewell 0.03% 1.64x
Lorna Jane 0.01% 1.56x
The North Face 0.04% 1.55x
Uniqlo 0.02% 1.54x
Free People 0.04% 1.54x
REI 0.03% 1.51x
Club Monaco 0.02% 1.50x
Gymboree 0.05% 1.50x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagetherapy.com.

Website Composition Index
massagetherapy.com 1.31% 64.23x
genbook.com 1.38% 54.82x
whole30.com 1.65% 50.09x
mommypoppins.com 1.57% 48.92x
massagebook.com 4.78% 48.57x
worldmarket.com 3.81% 44.96x
katespade.com 4.65% 44.06x
plannedparenthood.org 1.71% 43.13x
gilt.com 1.25% 42.98x
isagenix.com 1.44% 42.09x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 15.60x
Higher-End Fashion Brands 2.54% 15.45x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.57% 14.99x
Illinois Education 1.39% 13.51x
Dermatology 7.39% 13.23x
Beach & Intimate Wear 1.52% 13.01x
Parenting & Children's Activities 5.03% 12.67x
Active Lifestyle Enthusiasts 0.15% 12.50x
Reproductive Health 5.66% 12.39x
Back & Spine 14.00% 12.33x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female