Dstillery Audiences

SPA GOERS

Audience Size: 3.8 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.07% 12.58x
Flight and Hotel Shoppers 20.55% 11.45x
Getaways Researchers 15.35% 11.44x
Home Goods Shoppers 21.73% 11.09x
Luxury Boutique Hotel Researchers 22.02% 10.99x
Home Lending Researchers 18.99% 10.84x
Major Airline Customers 21.86% 10.78x
Womens Fashion Brands Shoppers 22.11% 10.64x
Work Hard, Play Hard Travelers 18.30% 10.54x
Photo Memory Makers 19.72% 10.43x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.47x
LOFT 0.01% 1.33x
American Eagle Outfitters 0.01% 1.29x
The Childrens Place 0.02% 1.29x
Lane Bryant 0.01% 1.27x
Express 0.01% 1.22x
Chicos 0.01% 1.20x
Old Navy 0.02% 1.20x
Victoria's Secret 0.02% 1.17x
White House Black Market 0.01% 1.16x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 4.47% 27.67x
southwest.com 1.70% 16.27x
totalwine.com 1.23% 14.34x
nationalgridus.com 1.02% 13.86x
vrbo.com 1.44% 13.20x
fabletics.com 1.30% 13.14x
meredith.com 1.11% 12.86x
ritzcarlton.com 1.10% 12.33x
salemnews.com 1.33% 11.79x
bringfido.com 1.27% 11.65x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.04% 10.44x
Active Lifestyle Enthusiasts 0.01% 9.63x
Costumes 0.06% 9.59x
Colorado Snow 0.79% 7.99x
Southern California Cluster 0.04% 7.88x
Illinois Education 0.13% 7.60x
Texas Sporting & Outdoors Cluster 0.04% 7.40x
Illinois 0.63% 7.35x
San Francisco Tourism 0.13% 7.13x
Assorted Topics (Business Support ToolsForm Templates) 0.06% 6.73x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female