Explore the Spa Goers Audience
Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Spa Goers audience.
INTERESTS
The Spa Goers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Spa Goers audience is Last Minute Travelers.
| Interest | Composition | Index |
| Last Minute Travelers | 6.35% | 7.98x |
| Affordable Hotel Bookers | 6.72% | 7.97x |
| Flight and Hotel Shoppers | 6.90% | 7.94x |
| Home Goods Shoppers | 7.41% | 7.62x |
| Luxury Retail Shoppers | 7.00% | 7.54x |
| Childrens Museum Visitors | 10.33% | 7.54x |
| Summer Festivals and Fairs Visitors | 15.97% | 7.51x |
| Office Supply Shoppers | 3.53% | 7.46x |
| Womens Fashion Brands Shoppers | 13.74% | 7.45x |
| Getaways Researchers | 15.05% | 7.32x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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APPAREL RETAILERS
The Spa Goers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Spa Goers audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.02% | 1.61x |
| Zumiez | 0.03% | 1.39x |
| Lululemon | 0.01% | 1.34x |
| Patagonia | 0.01% | 1.29x |
| Old Navy | 0.02% | 1.22x |
| Chicos | 0.01% | 1.20x |
| Buckle | 0.01% | 1.18x |
| Express | 0.01% | 1.14x |
| American Eagle Outfitters | 0.01% | 1.08x |
| Gymboree | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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WEBSITES
The Spa Goers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.
| Website | Composition | Index |
| massagebook.com | 6.55% | 28.68x |
| khq.com | 2.25% | 9.54x |
| krem.com | 2.37% | 9.00x |
| priceline.com | 3.60% | 8.64x |
| kxly.com | 2.87% | 7.24x |
| loveandlemons.com | 13.53% | 7.15x |
| abc27.com | 4.72% | 6.96x |
| kbtx.com | 1.08% | 6.92x |
| colorado.gov | 2.09% | 6.65x |
| groupon.com | 4.54% | 6.65x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Spa Goers audience is Back & Spine.
| Content Affinity | Composition | Index |
| Back & Spine | 0.81% | 8.70x |
| Sports - Golf, Hunting, Fishing | 0.03% | 7.15x |
| Concert Posters | 0.01% | 6.62x |
| US Soccer | 0.08% | 5.87x |
| Crossfit & Obstacle Race Enthusiasts | 0.01% | 5.42x |
| Online Learning | 0.01% | 5.03x |
| Online Games | 0.60% | 4.96x |
| Natural Diet & Supplement Researchers | 0.03% | 4.82x |
| Philanthropy - Nonprofits | 0.01% | 4.70x |
| Winter Sports & Gear | 0.03% | 4.50x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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DEMOGRAPHICS
The Spa Goers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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