Dstillery Audiences

SPA GOERS

Audience Size: 4.4 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Last Minute Travelers.

Interest Composition Index
Last Minute Travelers 6.35% 7.98x
Affordable Hotel Bookers 6.72% 7.97x
Flight and Hotel Shoppers 6.90% 7.94x
Home Goods Shoppers 7.41% 7.62x
Luxury Retail Shoppers 7.00% 7.54x
Childrens Museum Visitors 10.33% 7.54x
Summer Festivals and Fairs Visitors 15.97% 7.51x
Office Supply Shoppers 3.53% 7.46x
Womens Fashion Brands Shoppers 13.74% 7.45x
Getaways Researchers 15.05% 7.32x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 1.61x
Zumiez 0.03% 1.39x
Lululemon 0.01% 1.34x
Patagonia 0.01% 1.29x
Old Navy 0.02% 1.22x
Chicos 0.01% 1.20x
Buckle 0.01% 1.18x
Express 0.01% 1.14x
American Eagle Outfitters 0.01% 1.08x
Gymboree 0.02% 1.05x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 6.55% 28.68x
khq.com 2.25% 9.54x
krem.com 2.37% 9.00x
priceline.com 3.60% 8.64x
kxly.com 2.87% 7.24x
loveandlemons.com 13.53% 7.15x
abc27.com 4.72% 6.96x
kbtx.com 1.08% 6.92x
colorado.gov 2.09% 6.65x
groupon.com 4.54% 6.65x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Back & Spine.

Content Affinity Composition Index
Back & Spine 0.81% 8.70x
Sports - Golf, Hunting, Fishing 0.03% 7.15x
Concert Posters 0.01% 6.62x
US Soccer 0.08% 5.87x
Crossfit & Obstacle Race Enthusiasts 0.01% 5.42x
Online Learning 0.01% 5.03x
Online Games 0.60% 4.96x
Natural Diet & Supplement Researchers 0.03% 4.82x
Philanthropy - Nonprofits 0.01% 4.70x
Winter Sports & Gear 0.03% 4.50x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female