Dstillery Audiences

SPA GOERS

Audience Size: 3.9 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 24.30% 15.00x
Womens Fashion Brands Shoppers 24.84% 14.81x
Photo Memory Makers 22.79% 14.44x
Trendy Shoe Shoppers 18.25% 14.35x
Luxury Boutique Hotel Researchers 25.91% 14.06x
Flight and Hotel Shoppers 23.08% 14.04x
Non-Profit Volunteers 22.81% 13.91x
Home Lending Researchers 22.47% 13.88x
Personal Investment Researchers 19.92% 13.76x
Work Hard, Play Hard Travelers 19.89% 13.76x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.43x
Chicos 0.01% 1.40x
Victoria's Secret 0.01% 1.36x
Old Navy 0.02% 1.32x
Carhartt 0.14% 1.04x
Maurices 0.01% 0.85x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 4.49% 28.03x
afw.com 1.92% 25.00x
visitphoenix.com 1.37% 24.56x
denver.org 1.36% 19.82x
wta.org 1.43% 19.00x
westelm.com 1.18% 18.17x
redrocksonline.com 1.31% 18.08x
southwest.com 4.10% 17.78x
containerstore.com 1.57% 17.45x
meltingpot.com 1.29% 17.23x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.10% 15.31x
Colorado Snow 1.39% 13.42x
Illinois Education 0.31% 12.10x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 11.74x
Active Lifestyle Enthusiasts 0.03% 11.05x
Southern California Cluster 0.11% 10.92x
Illinois 1.43% 10.67x
Hair & Beauty 0.74% 9.63x
Texas Sporting & Outdoors Cluster 0.07% 9.62x
Back & Spine 3.81% 9.52x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female