Dstillery Audiences

SPA GOERS

Audience Size: 2.7 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 10.59% 9.09x
Summer Festivals and Fairs Visitors 15.49% 7.44x
Flight and Hotel Shoppers 10.94% 7.44x
Womens Fashion Brands Shoppers 12.74% 7.35x
Luxury Retail Shoppers 11.31% 7.16x
Luxury Boutique Hotel Researchers 13.18% 7.16x
Home Goods Shoppers 7.60% 7.14x
Quarantine Planners 5.85% 7.12x
Yoga Teachers 10.32% 7.04x
Childrens Museum Visitors 10.39% 7.00x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.81x
Forever 21 0.01% 1.80x
Michael Kors 0.01% 1.69x
Jos A. Bank Clothiers 0.01% 1.63x
Gap 0.02% 1.42x
Chicos 0.02% 1.39x
Urban Outfitters 0.02% 1.38x
Lane Bryant 0.01% 1.36x
Gymboree 0.02% 1.36x
Zumiez 0.03% 1.35x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 8.45% 30.10x
salemnews.com 1.04% 9.48x
khq.com 2.89% 8.84x
krem.com 3.01% 8.29x
priceline.com 10.20% 8.01x
kxly.com 3.41% 7.74x
tri-cityherald.com 1.27% 7.40x
uchealth.org 1.25% 7.37x
colorado.gov 2.52% 7.25x
eagletribune.com 1.12% 7.09x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Back & Spine.

Content Affinity Composition Index
Back & Spine 1.24% 8.06x
Concert Posters 0.01% 6.62x
US Soccer 0.10% 5.55x
Dermatology 0.01% 5.38x
Yoga & Meditation 0.06% 5.34x
Party Planning & Invitations 1.09% 5.07x
Meeting Planning & Hotels 0.01% 4.78x
Online Games 0.83% 4.68x
Vegans & Animal Welfare 0.04% 4.39x
Pacific Northwest Sports & News Cluster 1.36% 4.30x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female