Dstillery Audiences

SPA GOERS

Audience Size: 3.4 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 12.68% 11.58x
Flight and Hotel Shoppers 14.64% 10.56x
Home Goods Shoppers 14.58% 10.22x
Home Lending Researchers 12.57% 9.64x
Womens Fashion Brands Shoppers 15.42% 9.61x
Luxury Boutique Hotel Researchers 15.77% 9.59x
Major Airline Customers 15.27% 9.53x
Vacation Planners 12.29% 9.18x
Work Hard, Play Hard Travelers 10.77% 8.97x
Photo Memory Makers 13.02% 8.97x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.01x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 6.71% 33.50x
salemnews.com 1.15% 12.03x
hotwire.com 2.05% 10.73x
hilton.com 2.32% 10.62x
kxly.com 3.14% 10.57x
airfarewatchdog.com 1.55% 10.40x
eagletribune.com 1.20% 10.03x
overstock.com 1.18% 10.02x
khq.com 3.26% 9.53x
303magazine.com 1.19% 9.14x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Costumes.

Content Affinity Composition Index
Costumes 0.02% 13.37x
Texas Sporting & Outdoors Cluster 0.02% 13.07x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 12.29x
Holistic Medicine 0.03% 10.20x
Chemicals 0.03% 9.22x
Assorted Topics (Business Support ToolsForm Templates) 0.02% 8.82x
Illinois 0.13% 8.48x
Back & Spine 1.54% 8.31x
Tattoos & Costumes 0.02% 8.23x
Franchising 0.01% 7.94x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female