Dstillery Audiences

SPA GOERS

Audience Size: 3.3 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 29.24% 36.13x
Supermarket Shoppers 31.66% 33.08x
Orlando Activities Researchers 23.95% 32.57x
Nashville Activity Researchers 23.93% 32.41x
Home Goods Shoppers 29.87% 32.07x
Luxury Fitness Shoppers 25.15% 31.90x
Meal Kit Delivery Researchers 27.26% 31.75x
Womens Fashion Brands Shoppers 32.70% 31.68x
Luxury Athletic Footwear Shoppers 25.16% 31.67x
Non-Profit Volunteers 35.03% 30.63x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is The North Face.

Location Composition Index
The North Face 0.03% 1.76x
Bonobos 0.05% 1.58x
Madewell 0.03% 1.49x
Jos A. Bank Clothiers 0.40% 1.47x
Lululemon 0.08% 1.46x
Armani 0.05% 1.43x
LOFT 0.08% 1.43x
Ann Taylor 0.02% 1.41x
Johnston and Murphy 0.11% 1.37x
Talbots 0.05% 1.35x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagetherapy.com.

Website Composition Index
massagetherapy.com 1.17% 51.69x
genbook.com 1.14% 44.82x
massagebook.com 4.14% 42.84x
whole30.com 1.43% 40.94x
mommypoppins.com 1.34% 39.61x
katespade.com 4.04% 36.46x
worldmarket.com 3.26% 36.35x
gilt.com 1.06% 35.91x
isagenix.com 1.26% 35.20x
plannedparenthood.org 1.48% 35.17x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 20.29x
Higher-End Fashion Brands 2.16% 18.38x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.46% 16.54x
Dermatology 6.55% 15.60x
Parenting & Children's Activities 4.67% 15.43x
Reproductive Health 4.81% 15.30x
Beach & Intimate Wear 1.26% 15.28x
Illinois Education 1.32% 14.93x
Active Lifestyle Enthusiasts 0.14% 14.88x
Colorado Snow 4.53% 14.77x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female