Dstillery Audiences

SPA GOERS

Audience Size: 3.3 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Supermarket Shoppers.

Interest Composition Index
Supermarket Shoppers 34.94% 17.54x
Womens Fashion Brands Shoppers 34.90% 16.55x
Meal Kit Delivery Researchers 20.46% 16.38x
Recreational Sports Participants 28.58% 16.16x
Yogis 26.06% 16.06x
Photo Memory Makers 30.54% 15.95x
Paleo Eaters 29.93% 15.88x
Coffee Lovers 27.72% 15.67x
Brides & Wedding Planners 32.25% 15.66x
Joint Pain Health Care Professionals 27.26% 15.46x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.87x
REI 0.03% 1.52x
Free People 0.02% 1.44x
LL Bean 0.01% 1.43x
Patagonia 0.01% 1.38x
Columbia 0.01% 1.32x
Madewell 0.02% 1.31x
Urban Outfitters 0.05% 1.29x
The North Face 0.03% 1.27x
Club Monaco 0.01% 1.27x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is woodhousespas.com.

Website Composition Index
woodhousespas.com 1.09% 78.01x
massagetherapy.com 1.56% 62.04x
genbook.com 1.85% 50.31x
whole30.com 2.10% 44.91x
childrenscolorado.org 1.25% 44.06x
colorado.com 1.20% 43.81x
mommypoppins.com 2.02% 43.74x
massagebook.com 5.27% 42.67x
worldmarket.com 4.85% 40.23x
bernieandphyls.com 1.16% 40.18x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 3.03% 14.10x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.63% 13.52x
Illinois Education 1.44% 12.73x
Washington D.C. Hotels 0.04% 12.54x
Back & Spine 14.80% 11.91x
Colorado Snow 4.94% 11.42x
Dermatology 8.52% 11.37x
Reproductive Health 6.06% 11.37x
Parenting & Children's Activities 5.33% 11.35x
Beach & Intimate Wear 1.73% 11.30x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female