Dstillery Audiences

SPA GOERS

Audience Size: 5.6 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Womens Fashion Brands Shoppers.

Interest Composition Index
Womens Fashion Brands Shoppers 30.23% 16.68x
Trendy Shoe Shoppers 26.13% 16.53x
Home Goods Shoppers 28.32% 15.89x
Photo Memory Makers 29.50% 15.75x
Meal Kit Delivery Researchers 25.77% 15.36x
Non-Profit Volunteers 29.29% 15.18x
Luxury Fitness Shoppers 22.06% 14.96x
Luxury Athletic Footwear Shoppers 22.05% 14.96x
Luxury Boutique Hotel Researchers 31.74% 14.83x
Beauty & Skincare Buyers 28.96% 14.81x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.53x
Columbia 0.01% 1.52x
Madewell 0.03% 1.50x
Free People 0.03% 1.50x
REI 0.02% 1.45x
Lululemon 0.05% 1.42x
Tommy Bahama 0.02% 1.35x
Kate Spade 0.03% 1.35x
Eddie Bauer 0.03% 1.33x
The North Face 0.02% 1.33x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 3.16% 24.93x
corepoweryoga.com 1.79% 20.43x
jordans.com 1.09% 19.94x
visitphoenix.com 2.11% 19.11x
fitpregnancy.com 1.38% 18.85x
afw.com 2.66% 18.27x
hyatt.com 1.48% 17.65x
waxcenter.com 1.19% 17.52x
boston-discovery-guide.com 1.25% 16.87x
containerstore.com 2.85% 16.56x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.60% 12.34x
Colorado Snow 2.24% 11.84x
Apartment & Community Real Estate Researchers 0.20% 10.73x
Texas Sporting & Outdoors Cluster 0.17% 9.79x
Dermatology 1.67% 9.77x
Parenting & Children's Activities 1.83% 9.74x
Higher-End Fashion Brands 0.42% 9.65x
Active Lifestyle Enthusiasts 0.06% 9.50x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.11% 9.31x
Back & Spine 5.82% 9.07x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female