Dstillery Audiences

SPA GOERS

Audience Size: 2.7 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 28.28% 32.42x
Supermarket Shoppers 29.59% 30.15x
Non-Profit Volunteers 31.35% 29.72x
Home Goods Shoppers 28.21% 29.72x
Womens Fashion Brands Shoppers 30.87% 29.39x
Orlando Activities Researchers 23.12% 29.19x
Luxury Fitness Shoppers 23.67% 28.97x
Luxury Athletic Footwear Shoppers 23.70% 28.89x
Meal Kit Delivery Researchers 27.15% 28.83x
Nashville Activity Researchers 22.88% 28.66x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.75x
Jos A. Bank Clothiers 0.53% 1.63x
Johnston and Murphy 0.24% 1.51x
White House Black Market 0.36% 1.45x
REI 0.03% 1.44x
Ralph Lauren 0.03% 1.42x
Mens Wearhouse 0.74% 1.39x
Free People 0.04% 1.39x
LL Bean 0.01% 1.39x
Madewell 0.05% 1.36x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagetherapy.com.

Website Composition Index
massagetherapy.com 1.12% 57.57x
genbook.com 1.05% 51.53x
massagebook.com 3.82% 49.99x
whole30.com 1.33% 46.76x
mommypoppins.com 1.24% 45.35x
katespade.com 3.75% 42.22x
worldmarket.com 3.02% 41.14x
plannedparenthood.org 1.38% 40.60x
isagenix.com 1.19% 40.33x
auroragov.org 1.02% 39.44x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 18.96x
Higher-End Fashion Brands 1.86% 17.57x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.41% 15.89x
Parenting & Children's Activities 4.40% 15.39x
Illinois Education 1.26% 15.24x
Dermatology 6.12% 15.11x
Beach & Intimate Wear 1.15% 14.87x
Reproductive Health 4.51% 14.85x
Active Lifestyle Enthusiasts 0.14% 14.01x
Colorado Snow 4.44% 13.95x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female