Dstillery Audiences

SPA GOERS

Audience Size: 3.4 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 9.44% 10.97x
Summer Festivals and Fairs Visitors 15.70% 8.66x
Luxury Boutique Hotel Researchers 12.53% 8.57x
Flight and Hotel Shoppers 10.18% 8.53x
Big Box Store Jewelry Sale Shoppers 0.20% 8.52x
Home Goods Shoppers 9.27% 8.28x
Major Airline Customers 12.38% 8.22x
Womens Fashion Brands Shoppers 13.48% 8.20x
Childrens Museum Visitors 10.86% 7.87x
Photo Memory Makers 11.06% 7.74x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Coach.

Location Composition Index
Coach 0.01% 1.49x
Forever 21 0.02% 1.46x
LOFT 0.03% 1.44x
Gymboree 0.02% 1.40x
Jos A. Bank Clothiers 0.02% 1.36x
Chicos 0.03% 1.36x
J. Crew 0.01% 1.31x
The Childrens Place 0.04% 1.28x
Gap 0.02% 1.27x
H&M 0.01% 1.23x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 7.93% 33.08x
salemnews.com 1.00% 10.58x
khq.com 3.05% 9.45x
kxly.com 3.34% 9.11x
krem.com 2.91% 9.09x
wa.gov 1.10% 8.23x
eagletribune.com 1.07% 8.15x
uchealth.org 1.24% 8.13x
tri-cityherald.com 1.37% 8.02x
colorado.gov 2.00% 7.90x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Back & Spine.

Content Affinity Composition Index
Back & Spine 1.28% 7.89x
Flower Shopping 0.01% 6.66x
Concert Posters 0.01% 6.62x
Mobile Phone Networks 0.01% 5.33x
Cheerleading 0.01% 5.28x
Online Games 1.00% 5.25x
Party Planning & Invitations 1.41% 5.18x
Crossfit & Obstacle Race Enthusiasts 0.03% 4.84x
Yoga & Meditation 0.08% 4.69x
US Soccer 0.06% 4.63x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female