Dstillery Audiences

SPA GOERS

Audience Size: 2 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 16.69% 12.65x
Getaways Researchers 15.66% 12.09x
Home Goods Shoppers 16.91% 12.04x
Major Airline Customers 17.87% 11.86x
Home Lending Researchers 15.30% 11.75x
Luxury Boutique Hotel Researchers 19.40% 11.42x
Work Hard, Play Hard Travelers 12.97% 11.21x
Family Adventures Travelers 11.63% 11.05x
Personal Investment Researchers 12.00% 10.95x
Vacation Planners 14.23% 10.89x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Express.

Location Composition Index
Express 0.01% 1.30x
Buckle 0.01% 1.07x
Journeys 0.02% 1.07x
The Childrens Place 0.01% 1.05x
Carhartt 0.09% 1.00x
Old Navy 0.01% 0.94x
Victoria's Secret 0.01% 0.84x
Maurices 0.01% 0.81x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 5.94% 37.23x
planetfitness.com 1.33% 12.34x
traderjoes.com 1.31% 12.06x
hilton.com 3.94% 11.68x
salemnews.com 1.11% 11.60x
airfarewatchdog.com 2.45% 11.55x
overstock.com 1.93% 11.49x
caesars.com 1.08% 11.47x
kxly.com 3.43% 11.33x
marthastewartweddings.com 1.41% 11.27x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Costumes.

Content Affinity Composition Index
Costumes 0.03% 14.12x
Apartment & Community Real Estate Researchers 0.02% 13.69x
Assorted Topics (Business Support ToolsForm Templates) 0.04% 11.83x
Higher-End Fashion Brands 0.03% 9.81x
Illinois 0.30% 8.90x
Illinois Education 0.07% 8.84x
Pre-Built Home Researchers 0.22% 8.45x
Hipster Clothing 0.03% 8.24x
Back & Spine 1.35% 8.06x
Southern California Cluster 0.01% 7.60x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female