Dstillery Audiences

SPA GOERS

Audience Size: 3.9 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 11.83% 10.38x
Flight and Hotel Shoppers 12.75% 8.87x
Womens Fashion Brands Shoppers 14.14% 8.85x
Home Goods Shoppers 13.38% 8.76x
Luxury Boutique Hotel Researchers 14.71% 8.60x
Major Airline Customers 13.98% 8.37x
Photo Memory Makers 12.46% 8.32x
Home Lending Researchers 11.12% 8.06x
Summer Festivals and Fairs Visitors 15.60% 7.97x
Quarantine Planners 7.29% 7.88x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.58x
Gymboree 0.02% 1.53x
LOFT 0.02% 1.48x
Forever 21 0.01% 1.48x
Zumiez 0.02% 1.45x
Banana Republic 0.02% 1.37x
Dressbarn 0.02% 1.37x
White House Black Market 0.02% 1.33x
J. Crew 0.01% 1.32x
Talbots 0.01% 1.30x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 7.97% 29.03x
salemnews.com 1.27% 10.60x
hotwire.com 1.52% 9.48x
hilton.com 1.63% 9.12x
colorado.gov 3.13% 8.75x
kxly.com 3.34% 8.62x
airfarewatchdog.com 1.34% 8.62x
eagletribune.com 1.36% 8.47x
303magazine.com 1.40% 8.43x
jetsetter.com 1.07% 8.40x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Tattoos & Costumes.

Content Affinity Composition Index
Tattoos & Costumes 0.03% 11.09x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 10.35x
Higher-End Fashion Brands 0.01% 9.24x
Office Furniture Design 0.02% 8.62x
Illinois 0.07% 8.54x
Back & Spine 1.63% 7.32x
Flower Shopping 0.05% 6.79x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.03% 6.78x
Bathrooms & Plumbing 0.05% 6.07x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.01% 5.91x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female