Dstillery Audiences

SPA GOERS

Audience Size: 3.2 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 28.86% 18.91x
Nashville Activity Researchers 24.37% 16.91x
Home Goods Shoppers 30.11% 16.75x
Womens Fashion Brands Shoppers 32.22% 16.60x
Luxury Fitness Shoppers 25.77% 16.56x
Supermarket Shoppers 34.30% 16.52x
Orlando Activities Researchers 25.06% 16.51x
Meal Kit Delivery Researchers 27.29% 16.46x
Luxury Athletic Footwear Shoppers 25.79% 16.45x
Houston Activity Researchers 22.48% 16.20x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.32x
Mens Wearhouse 0.42% 1.23x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagetherapy.com.

Website Composition Index
massagetherapy.com 1.27% 59.67x
genbook.com 1.30% 51.28x
massagebook.com 4.57% 47.13x
whole30.com 1.59% 46.90x
mommypoppins.com 1.51% 45.53x
worldmarket.com 3.67% 41.89x
katespade.com 4.48% 41.35x
gilt.com 1.21% 40.86x
plannedparenthood.org 1.63% 39.94x
isagenix.com 1.39% 39.72x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 2.28% 15.24x
Dermatology 6.85% 12.92x
Parenting & Children's Activities 4.75% 12.49x
Reproductive Health 5.06% 12.34x
Colorado Snow 4.53% 11.98x
Back & Spine 13.27% 11.81x
Organic Beauty & Skincare Products 2.75% 11.71x
Yoga & Meditation 4.17% 11.24x
San Francisco Tourism 1.99% 10.52x
Hair & Beauty 4.69% 10.40x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female