Dstillery Audiences

SPA GOERS

Audience Size: 3.3 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.07% 12.58x
Home Goods Shoppers 22.99% 11.66x
Flight and Hotel Shoppers 22.44% 11.56x
Womens Fashion Brands Shoppers 23.02% 11.46x
Luxury Boutique Hotel Researchers 23.16% 11.22x
Photo Memory Makers 20.53% 11.19x
Work Hard, Play Hard Travelers 19.02% 11.06x
Personal Investment Researchers 18.02% 11.06x
Home Lending Researchers 19.83% 11.01x
Major Airline Customers 22.36% 10.86x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.75x
Old Navy 0.02% 1.42x
Lane Bryant 0.01% 1.39x
Journeys 0.01% 1.21x
Chicos 0.01% 1.19x
Victoria's Secret 0.01% 1.14x
Mens Wearhouse 0.01% 1.09x
Carhartt 0.14% 1.07x
The Childrens Place 0.01% 0.96x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 4.71% 25.24x
afw.com 1.43% 22.10x
visitphoenix.com 1.03% 21.40x
denver.org 1.01% 17.60x
wta.org 1.06% 17.07x
southwest.com 2.73% 16.06x
redrocksonline.com 1.04% 14.98x
massgeneral.org 1.15% 14.93x
potterybarn.com 1.26% 14.82x
auroragov.org 1.11% 14.68x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.07% 14.42x
Colorado Snow 1.03% 10.48x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 9.19x
Illinois Education 0.19% 9.10x
Southern California Cluster 0.07% 9.06x
Home Office Products 0.04% 8.98x
Illinois 0.96% 8.52x
Texas Sporting & Outdoors Cluster 0.06% 8.06x
Cub & Girl Scouts 0.25% 7.78x
Hair & Beauty 0.49% 7.70x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female