Dstillery Audiences

SPA GOERS

Audience Size: 4.1 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 6.31% 6.60x
Affordable Hotel Bookers 6.07% 6.60x
Last Minute Travelers 5.61% 6.59x
Discount Flight Searchers 6.27% 6.52x
Furniture Shoppers 3.04% 6.51x
School Supply Shoppers 3.02% 6.50x
Office Supply Shoppers 3.18% 6.43x
Bed & Bath Shoppers 3.03% 6.41x
Luxury Retail Shoppers 4.80% 6.38x
Big Box Shoppers 3.46% 6.30x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.48x
Maurices 0.01% 0.94x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 5.10% 24.49x
khq.com 2.66% 8.84x
krem.com 3.26% 7.94x
priceline.com 1.74% 7.82x
abc27.com 4.28% 6.87x
loveandlemons.com 10.97% 6.66x
evite.com 4.11% 6.58x
colorado.gov 1.66% 6.35x
kxly.com 4.19% 6.14x
wwlp.com 1.83% 6.08x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Back & Spine.

Content Affinity Composition Index
Back & Spine 0.53% 8.07x
Concert Posters 0.01% 6.62x
Natural Diet & Supplement Researchers 0.03% 5.35x
Yoga & Meditation 0.06% 4.83x
Lacrosse College Athletics 0.03% 4.62x
Party Planning & Invitations 0.35% 4.21x
Online Games 0.42% 4.17x
Paper & Packaging 0.01% 3.79x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 3.64x
Real Estate Cluster 0.04% 3.60x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female