Dstillery Audiences

SPA GOERS

Audience Size: 3.5 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 31.97% 19.86x
Home Goods Shoppers 32.99% 18.42x
Orlando Activities Researchers 26.47% 18.37x
Supermarket Shoppers 35.70% 18.02x
Nashville Activity Researchers 27.21% 17.98x
Luxury Fitness Shoppers 27.50% 17.86x
Luxury Athletic Footwear Shoppers 27.98% 17.41x
Houston Activity Researchers 25.21% 17.31x
Womens Fashion Brands Shoppers 36.07% 17.07x
Recreational Sports Participants 30.06% 16.98x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is The North Face.

Location Composition Index
The North Face 0.04% 1.57x
Patagonia 0.02% 1.55x
LL Bean 0.01% 1.52x
Lorna Jane 0.01% 1.50x
Columbia 0.01% 1.48x
Intermix 0.01% 1.42x
Tommy Bahama 0.03% 1.37x
Madewell 0.02% 1.35x
Kate Spade 0.02% 1.34x
REI 0.03% 1.34x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagetherapy.com.

Website Composition Index
massagetherapy.com 1.37% 62.34x
genbook.com 1.51% 52.70x
whole30.com 1.78% 47.74x
childrenscolorado.org 1.05% 46.90x
mommypoppins.com 1.70% 46.65x
massagebook.com 4.91% 45.51x
worldmarket.com 4.10% 42.90x
katespade.com 5.01% 41.81x
plannedparenthood.org 1.85% 41.12x
bernieandphyls.com 1.07% 40.89x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 2.71% 14.89x
Washington D.C. Hotels 0.04% 14.69x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.58% 13.97x
Illinois Education 1.40% 13.39x
Dermatology 7.66% 12.53x
Beach & Intimate Wear 1.59% 12.30x
Parenting & Children's Activities 5.08% 12.08x
Back & Spine 14.08% 12.01x
Apartment & Community Real Estate Researchers 0.45% 11.76x
Active Lifestyle Enthusiasts 0.15% 11.74x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female