Explore the Spa Goers Audience
Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Spa Goers audience.
INTERESTS
The Spa Goers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Spa Goers audience is Womens Fashion Brands Shoppers.
| Interest | Composition | Index |
| Womens Fashion Brands Shoppers | 30.21% | 17.11x |
| Trendy Shoe Shoppers | 24.88% | 16.97x |
| Photo Memory Makers | 27.61% | 16.45x |
| Luxury Boutique Hotel Researchers | 26.73% | 16.42x |
| Home Goods Shoppers | 28.68% | 16.23x |
| Home Lending Researchers | 24.20% | 15.67x |
| Non-Profit Volunteers | 27.54% | 15.54x |
| Travel Researchers | 23.96% | 15.39x |
| Personal Investment Researchers | 23.38% | 15.34x |
| Meal Kit Delivery Researchers | 25.93% | 15.33x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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APPAREL RETAILERS
The Spa Goers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Spa Goers audience is Free People.
| Location | Composition | Index |
| Free People | 0.02% | 1.86x |
| Ann Taylor | 0.01% | 1.70x |
| REI | 0.01% | 1.69x |
| The North Face | 0.01% | 1.63x |
| Madewell | 0.02% | 1.54x |
| Urban Outfitters | 0.03% | 1.52x |
| Lululemon | 0.03% | 1.52x |
| Zara | 0.02% | 1.45x |
| Armani | 0.02% | 1.44x |
| Coach | 0.03% | 1.41x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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WEBSITES
The Spa Goers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.
| Website | Composition | Index |
| massagebook.com | 4.25% | 25.88x |
| corepoweryoga.com | 1.73% | 23.43x |
| jordans.com | 1.12% | 22.48x |
| visitphoenix.com | 2.13% | 21.88x |
| afw.com | 2.75% | 21.11x |
| fitpregnancy.com | 1.35% | 20.52x |
| waxcenter.com | 1.22% | 20.15x |
| boston-discovery-guide.com | 1.26% | 18.95x |
| hyatt.com | 1.14% | 18.59x |
| denver.org | 2.16% | 17.99x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Spa Goers audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.56% | 13.64x |
| Apartment & Community Real Estate Researchers | 0.19% | 13.54x |
| Colorado Snow | 2.01% | 12.96x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.08% | 12.21x |
| Parenting & Children's Activities | 1.91% | 11.01x |
| Higher-End Fashion Brands | 0.29% | 10.79x |
| Texas Sporting & Outdoors Cluster | 0.15% | 10.59x |
| Southern California Cluster | 0.29% | 10.41x |
| Dermatology | 1.29% | 10.28x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 10.28x |
Composition Percentage:
The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
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DEMOGRAPHICS
The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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