Dstillery Audiences

SPA GOERS

Audience Size: 4.4 Million Devices

Explore the Spa Goers Audience

Below you'll find more information about the Spa Goers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Spa Goers audience.

Dstillery Crafted Audiences

INTERESTS

The Spa Goers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa Goers audience is Womens Fashion Brands Shoppers.

Interest Composition Index
Womens Fashion Brands Shoppers 30.21% 17.11x
Trendy Shoe Shoppers 24.88% 16.97x
Photo Memory Makers 27.61% 16.45x
Luxury Boutique Hotel Researchers 26.73% 16.42x
Home Goods Shoppers 28.68% 16.23x
Home Lending Researchers 24.20% 15.67x
Non-Profit Volunteers 27.54% 15.54x
Travel Researchers 23.96% 15.39x
Personal Investment Researchers 23.38% 15.34x
Meal Kit Delivery Researchers 25.93% 15.33x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Interest attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa Goers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa Goers audience is Free People.

Location Composition Index
Free People 0.02% 1.86x
Ann Taylor 0.01% 1.70x
REI 0.01% 1.69x
The North Face 0.01% 1.63x
Madewell 0.02% 1.54x
Urban Outfitters 0.03% 1.52x
Lululemon 0.03% 1.52x
Zara 0.02% 1.45x
Armani 0.02% 1.44x
Coach 0.03% 1.41x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Location attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa Goers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa Goers audience is massagebook.com.

Website Composition Index
massagebook.com 4.25% 25.88x
corepoweryoga.com 1.73% 23.43x
jordans.com 1.12% 22.48x
visitphoenix.com 2.13% 21.88x
afw.com 2.75% 21.11x
fitpregnancy.com 1.35% 20.52x
waxcenter.com 1.22% 20.15x
boston-discovery-guide.com 1.26% 18.95x
hyatt.com 1.14% 18.59x
denver.org 2.16% 17.99x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Web attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa Goers audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.56% 13.64x
Apartment & Community Real Estate Researchers 0.19% 13.54x
Colorado Snow 2.01% 12.96x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.08% 12.21x
Parenting & Children's Activities 1.91% 11.01x
Higher-End Fashion Brands 0.29% 10.79x
Texas Sporting & Outdoors Cluster 0.15% 10.59x
Southern California Cluster 0.29% 10.41x
Dermatology 1.29% 10.28x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 10.28x
Composition Percentage: The overlap percentage between the Spa Goers audience and the Content Affinity attribute.
Index: A comparison of the Spa Goers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa Goers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female