Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 2.8 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 46.22% 31.68x
First Aid Researchers 45.79% 26.96x
Flooring Shoppers 44.62% 26.81x
Budget Grocery Shoppers 43.92% 26.56x
Discount Big Box Shoppers 37.66% 26.01x
Retired Health Insurance Researchers 40.37% 25.18x
New Homeowners 50.76% 25.09x
Sporting Goods Shoppers 39.09% 24.78x
Telecom Industry 36.49% 24.57x
Home Decor Shoppers 38.82% 24.39x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Chicos.

Location Composition Index
Chicos 0.04% 1.34x
Carhartt 0.16% 1.09x
Kate Spade 0.01% 0.95x
Tommy Bahama 0.02% 0.92x
Talbots 0.03% 0.92x
Gymboree 0.02% 0.87x
Dressbarn 0.03% 0.87x
Belk 0.01% 0.86x
Eddie Bauer 0.01% 0.85x
Brooks Brothers 0.02% 0.82x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is solarcovers.com.

Website Composition Index
solarcovers.com 0.66% 101.07x
pcpools.com 0.27% 90.38x
leafblowersdirect.com 0.23% 88.63x
powerequipmentdirect.com 0.34% 85.23x
parpool-spa.com 0.66% 83.81x
inyopools.com 10.95% 83.63x
sumppumpsdirect.com 0.22% 82.49x
diyhomecenter.com 0.18% 82.24x
pressurewashersdirect.com 0.40% 81.90x
snowblowersdirect.com 0.46% 79.38x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 7.03% 38.14x
Home Improvement Contractor 7.27% 28.95x
Rural Living 0.46% 28.75x
Holiday Gifts 2.04% 20.05x
Flags & Trump 0.22% 18.96x
Discount Shopping 12.50% 18.43x
Yard Structures 5.46% 18.23x
As Seen On TV Products 0.21% 18.06x
ISPs & Local Services 0.25% 17.25x
Telescopes 2.24% 16.49x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000