Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 2.7 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 46.85% 33.80x
First Aid Researchers 46.01% 29.48x
Flooring Shoppers 44.55% 29.17x
Budget Grocery Shoppers 44.58% 28.55x
Discount Big Box Shoppers 38.98% 28.06x
Retired Health Insurance Researchers 41.85% 27.12x
New Homeowners 50.20% 27.07x
Sporting Goods Shoppers 38.80% 26.76x
Home Decor Shoppers 39.13% 26.73x
Auto Insurance Shoppers 42.00% 25.69x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.34x
Carhartt 0.19% 1.10x
Belk 0.01% 1.00x
Express Outlets 0.00% 1.00x
Chicos 0.04% 0.99x
Talbots 0.04% 0.95x
Dressbarn 0.03% 0.89x
Hugo Boss 0.01% 0.88x
Gymboree 0.02% 0.84x
Free People 0.01% 0.83x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 10.48% 91.33x
poolsupplies.com 3.62% 81.51x
intheswim.com 4.19% 81.39x
royalswimmingpools.com 1.82% 73.32x
inspectapedia.com 2.56% 71.47x
iboats.com 1.76% 69.08x
discountramps.com 2.11% 64.13x
hayward-pool.com 2.34% 64.08x
sustainablesupply.com 1.05% 63.08x
hhgregg.com 2.47% 61.34x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 6.60% 41.15x
Home Improvement Contractor 6.79% 31.47x
Rural Living 0.49% 29.73x
Flags & Trump 0.23% 20.82x
Discount Shopping 11.96% 20.16x
Holiday Gifts 2.28% 20.06x
Yard Structures 5.53% 19.41x
ISPs & Local Services 0.23% 18.65x
As Seen On TV Products 0.21% 18.60x
Telescopes 2.27% 17.58x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female