Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 3.2 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 46.72% 37.74x
Country Home Decorators 44.36% 33.79x
Hardware Shoppers 40.78% 33.66x
Retired Health Insurance Researchers 41.33% 31.16x
Kitchen Stove Shoppers 38.21% 30.03x
Product Manuals Researchers 41.94% 29.16x
First Aid Researchers 41.65% 28.75x
Flooring Shoppers 39.14% 28.43x
Work Hard, Play Hard Travelers 40.78% 28.22x
Budget Grocery Shoppers 36.29% 27.78x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Maurices.

Location Composition Index
Maurices 0.02% 1.28x
Carhartt 0.20% 1.27x
Chicos 0.01% 1.14x
Victoria's Secret 0.01% 1.06x
The Childrens Place 0.01% 1.03x
Journeys 0.01% 0.99x
Old Navy 0.01% 0.96x
Mens Wearhouse 0.01% 0.88x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is poolsupplies.com.

Website Composition Index
poolsupplies.com 1.31% 54.72x
intheswim.com 1.44% 53.09x
inyopools.com 10.90% 40.46x
searspartsdirect.com 3.29% 37.11x
hvac-talk.com 1.27% 36.46x
greenpartstore.com 1.30% 34.24x
decks.com 1.77% 34.24x
homewyse.com 1.84% 32.86x
westmarine.com 2.96% 32.26x
carbonmediagroup.com 2.41% 31.08x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 1.74% 38.11x
Home Improvement Contractor 0.13% 29.97x
Rural Living 0.04% 23.41x
Yard Structures 2.07% 22.97x
Discount Shopping 0.59% 22.19x
Holiday Gifts 0.48% 22.18x
Beach Vacations 3.56% 20.13x
Lighting & Power 1.35% 19.43x
Home Decoration - Crafts & Kids 0.90% 19.04x
Amateur Radios 2.31% 18.85x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male