Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 2.6 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 44.84% 45.22x
Country Home Decorators 45.33% 39.37x
Hardware Shoppers 36.14% 39.04x
Retired Health Insurance Researchers 41.06% 37.95x
Kitchen Stove Shoppers 38.63% 34.77x
Online Directory Searchers 38.62% 34.65x
First Aid Researchers 38.60% 34.54x
Product Manuals Researchers 40.33% 34.19x
Retired Budget Healthcare Shoppers 39.42% 34.09x
Heart Surgery Researchers 31.20% 34.08x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.31x
Dressbarn 0.01% 1.26x
Maurices 0.02% 1.22x
Gymboree 0.01% 1.20x
Zumiez 0.01% 1.14x
Mens Wearhouse 0.01% 1.13x
American Eagle Outfitters 0.01% 1.13x
Victoria's Secret 0.02% 1.06x
Journeys 0.02% 1.03x
Express 0.01% 0.98x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 7.34% 62.64x
dunhamssports.com 1.18% 43.66x
stihldealer.net 1.64% 41.58x
stihlusa.com 2.26% 40.73x
tractorhouse.com 3.12% 39.29x
saferwholesale.com 1.23% 37.65x
pennington.com 1.03% 36.74x
machinerytrader.com 1.60% 36.66x
deltafaucet.com 1.16% 36.61x
auctiontime.com 1.36% 35.79x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 0.65% 40.90x
Yard Structures 0.71% 27.92x
Holiday Gifts 0.15% 26.39x
Electronic Cabling 0.20% 25.36x
Home Decoration - Crafts & Kids 0.26% 24.31x
Beach Vacations 0.87% 23.59x
Upstate New York State Athletics 0.08% 23.54x
Amateur Radios 0.84% 23.39x
Telescopes 0.36% 23.14x
Lawns & Pest Control 1.82% 23.12x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male