Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 3.4 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 51.65% 38.56x
Hardware Shoppers 46.24% 35.01x
Country Home Decorators 49.40% 34.27x
Retired Health Insurance Researchers 44.88% 32.52x
Kitchen Stove Shoppers 43.76% 31.48x
Work Hard, Play Hard Travelers 44.12% 30.68x
First Aid Researchers 44.91% 30.47x
Flooring Shoppers 41.71% 30.22x
Product Manuals Researchers 45.32% 30.20x
Budget Grocery Shoppers 43.14% 29.77x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.36x
Chicos 0.02% 1.20x
Jos A. Bank Clothiers 0.01% 1.19x
Lane Bryant 0.01% 1.09x
Old Navy 0.02% 1.06x
Zumiez 0.02% 1.03x
Journeys 0.02% 0.99x
Gap 0.01% 0.96x
LOFT 0.01% 0.94x
Victoria's Secret 0.03% 0.93x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is poolsupplies.com.

Website Composition Index
poolsupplies.com 1.85% 50.43x
inyopools.com 4.09% 49.28x
intheswim.com 2.02% 48.86x
searspartsdirect.com 5.32% 36.56x
collectionsetc.com 1.19% 35.65x
hvac-talk.com 1.70% 35.22x
weekly-ads.us 1.20% 34.16x
efaucets.com 1.21% 33.70x
thetreecenter.com 1.02% 33.38x
thegamer.tv 1.34% 32.99x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 2.08% 38.43x
Home Improvement Contractor 0.25% 29.56x
Rural Living 0.06% 28.89x
Discount Shopping 0.94% 23.11x
Yard Structures 2.63% 21.49x
Holiday Gifts 0.63% 21.28x
Flags & Trump 0.09% 20.97x
Beach Vacations 5.35% 20.72x
Home Decoration - Crafts & Kids 1.27% 19.55x
Painting & Renovation 2.46% 19.09x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male