Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 2.2 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 51.17% 38.01x
Hardware Shoppers 51.69% 36.00x
Budget Grocery Shoppers 42.23% 34.56x
First Aid Researchers 48.10% 32.92x
Country Home Decorators 45.98% 32.80x
Retired Health Insurance Researchers 41.83% 32.70x
Department Store Shoppers 42.48% 32.42x
Discount Big Box Shoppers 43.32% 31.67x
Seasonal Allergy Sufferers 46.40% 31.13x
Flooring Shoppers 48.14% 30.43x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.41x
Supreme 0.01% 1.32x
Mens Wearhouse 0.55% 1.17x
Buckle 0.19% 1.15x
Belk 0.01% 1.13x
Dressbarn 0.06% 1.07x
Johnston and Murphy 0.14% 1.07x
Ralph Lauren 0.02% 1.02x
Eddie Bauer 0.03% 1.01x
White House Black Market 0.21% 1.00x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 7.44% 88.82x
royalswimmingpools.com 1.26% 73.15x
inspectapedia.com 1.72% 65.23x
hayward-pool.com 1.64% 64.05x
discountramps.com 1.47% 60.86x
iboats.com 1.26% 60.09x
truevalue.com 6.03% 57.40x
armstrong.com 1.75% 56.66x
harborfreight.com 15.26% 56.38x
academy.com 1.95% 56.30x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 5.05% 34.17x
Home Improvement Contractor 4.36% 31.89x
Rural Living 0.35% 28.32x
Flags & Trump 0.22% 23.54x
ISPs & Local Services 0.14% 23.15x
Discount Shopping 9.03% 22.23x
Holiday Gifts 1.87% 21.24x
Lighting & Power 2.99% 18.38x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.45% 18.32x
Painting & Renovation 5.75% 18.10x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male