Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 2.6 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 48.75% 54.08x
Hardware Shoppers 50.82% 50.95x
Budget Grocery Shoppers 40.80% 47.04x
Retired Health Insurance Researchers 38.93% 45.18x
Country Home Decorators 45.83% 45.03x
First Aid Researchers 48.63% 44.04x
Texas Activity Researchers 37.17% 43.64x
Discount Big Box Shoppers 42.91% 43.00x
Flooring Shoppers 47.80% 42.98x
New Homeowners 47.64% 42.17x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.38x
Mens Wearhouse 0.39% 1.13x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 8.00% 99.01x
royalswimmingpools.com 1.34% 81.77x
inspectapedia.com 1.85% 73.89x
hayward-pool.com 1.73% 71.48x
iboats.com 1.32% 70.91x
discountramps.com 1.58% 68.82x
intheswim.com 3.58% 68.13x
truevalue.com 6.33% 65.10x
armstrong.com 1.87% 63.82x
hhgregg.com 1.82% 63.67x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 5.07% 47.48x
Home Improvement Contractor 4.93% 41.64x
Discount Shopping 9.15% 28.13x
Holiday Gifts 1.87% 27.06x
Painting & Renovation 6.05% 22.39x
Telescopes 1.97% 22.09x
Yard Structures 5.18% 21.79x
Home Decoration - Crafts & Kids 3.16% 21.11x
Home Remodeling 4.56% 20.20x
Home Furnishings 16.66% 19.67x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male