Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 2.7 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 52.37% 37.42x
Hardware Shoppers 50.64% 34.94x
Retired Health Insurance Researchers 41.61% 31.02x
Country Home Decorators 48.82% 30.78x
Texas Activity Researchers 40.37% 30.77x
First Aid Researchers 49.04% 30.50x
Flooring Shoppers 46.24% 30.46x
Budget Grocery Shoppers 47.34% 29.97x
Discount Big Box Shoppers 42.75% 29.44x
New Homeowners 49.20% 29.40x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Chicos.

Location Composition Index
Chicos 0.07% 1.56x
LL Bean 0.01% 1.39x
Express Outlets 0.00% 1.28x
Jos A. Bank Clothiers 0.18% 1.23x
Michael Kors 0.02% 1.15x
Brooks Brothers 0.04% 1.15x
Gymboree 0.03% 1.14x
Dressbarn 0.05% 1.13x
Talbots 0.05% 1.12x
Lane Bryant 0.05% 1.11x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 8.97% 100.61x
poolsupplies.com 3.05% 85.67x
royalswimmingpools.com 1.50% 84.88x
intheswim.com 3.56% 83.36x
inspectapedia.com 2.10% 79.24x
iboats.com 1.46% 77.36x
hayward-pool.com 1.91% 73.39x
discountramps.com 1.75% 72.47x
hhgregg.com 2.06% 68.87x
academy.com 2.43% 68.22x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 5.33% 41.52x
Home Improvement Contractor 5.57% 35.35x
Rural Living 0.41% 31.62x
Flags & Trump 0.22% 24.66x
Discount Shopping 10.30% 23.98x
Holiday Gifts 2.01% 23.51x
ISPs & Local Services 0.19% 21.95x
As Seen On TV Products 0.18% 21.03x
Yard Structures 5.12% 20.46x
Telescopes 2.06% 19.36x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female