Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 3.5 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 54.73% 42.05x
Hardware Shoppers 54.48% 39.50x
Budget Grocery Shoppers 47.32% 37.93x
Country Home Decorators 51.00% 37.77x
Retired Health Insurance Researchers 47.28% 36.89x
Big Box Shoppers 48.93% 35.23x
First Aid Researchers 53.10% 34.67x
Texas Activity Researchers 41.78% 34.49x
Kitchen Stove Shoppers 46.59% 34.22x
Department Store Shoppers 46.66% 34.01x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.43x
Mens Wearhouse 0.52% 1.27x
White House Black Market 0.36% 1.27x
Buckle 0.26% 1.16x
Belk 0.01% 1.16x
Johnston and Murphy 0.44% 1.12x
Talbots 0.04% 1.06x
Lane Bryant 0.05% 0.99x
Chicos 0.05% 0.95x
REI 0.01% 0.92x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 3.94% 69.18x
truevalue.com 3.46% 50.46x
harborfreight.com 9.15% 50.11x
academy.com 1.00% 49.63x
rheem.com 1.21% 49.32x
acwholesalers.com 1.88% 48.05x
crutchfield.com 1.59% 46.76x
campingworld.com 2.31% 45.78x
appliancepartspros.com 1.48% 45.67x
detonate.com 1.25% 45.08x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.52% 29.30x
Pool Cleaning 3.29% 28.95x
Rural Living 0.23% 27.25x
Discount Shopping 5.47% 22.80x
ISPs & Local Services 0.09% 22.29x
Flags & Trump 0.14% 21.20x
Holiday Gifts 1.13% 20.51x
Painting & Renovation 3.99% 18.54x
As Seen On TV Products 0.10% 18.04x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.73% 17.65x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male