Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 3.1 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 43.08% 37.17x
Hardware Shoppers 35.62% 32.03x
Country Home Decorators 43.18% 31.98x
Retired Health Insurance Researchers 41.11% 30.84x
Heart Surgery Researchers 33.47% 29.35x
Kitchen Stove Shoppers 37.75% 29.00x
Online Home Decor Shoppers 29.67% 28.73x
Online Directory Searchers 37.39% 27.83x
Orlando Activities Researchers 26.11% 27.61x
Retired Budget Healthcare Shoppers 38.97% 27.51x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.29x
Carhartt 0.21% 1.16x
Talbots 0.01% 1.15x
Chicos 0.02% 1.14x
White House Black Market 0.02% 1.07x
Jos A. Bank Clothiers 0.01% 1.03x
Hollister 0.01% 1.03x
American Eagle Outfitters 0.02% 1.01x
Aeropostale 0.01% 0.95x
Banana Republic 0.01% 0.94x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 3.95% 70.63x
tractorhouse.com 1.28% 41.04x
weathertech.com 2.87% 36.64x
justanswer.com 2.60% 36.57x
buzzfile.com 1.88% 30.96x
gmauthority.com 1.41% 28.63x
shopping.net 1.38% 28.40x
intelius.com 4.30% 28.25x
autoanything.com 5.02% 28.11x
heatinghelp.com 1.65% 27.04x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 0.24% 40.03x
Yard Structures 0.23% 28.41x
Holiday Gifts 0.06% 27.16x
Electronic Cabling 0.06% 23.77x
Amateur Radios 0.29% 22.86x
Auctions & Repossessions 0.11% 22.54x
Mid-Atlantic Beaches 0.10% 20.80x
Home Decoration - Crafts & Kids 0.06% 20.37x
Lighting & Power 0.23% 20.37x
Bird Watching 0.17% 19.63x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male