Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 4.5 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 53.56% 36.55x
Country Home Decorators 50.57% 32.98x
Hardware Shoppers 53.22% 31.76x
Retired Health Insurance Researchers 48.64% 31.38x
Budget Grocery Shoppers 46.76% 30.56x
Kitchen Stove Shoppers 45.88% 29.66x
Product Manuals Researchers 44.78% 28.88x
Work Hard, Play Hard Travelers 51.18% 28.86x
First Aid Researchers 52.50% 28.60x
Vacuum Shoppers 45.06% 28.48x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.39x
Carhartt 0.35% 1.26x
Talbots 0.03% 1.18x
Jos A. Bank Clothiers 0.04% 1.10x
Belk 0.01% 1.07x
Lane Bryant 0.04% 1.02x
Chicos 0.04% 0.98x
Mens Wearhouse 0.05% 0.94x
Ralph Lauren 0.01% 0.94x
White House Black Market 0.05% 0.93x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 2.93% 46.29x
harborfreight.com 4.14% 43.34x
truevalue.com 1.58% 42.46x
campingworld.com 1.20% 40.06x
poolsupplies.com 1.91% 40.02x
intheswim.com 2.08% 38.90x
swimoutlet.com 1.45% 35.98x
tractorsupply.com 1.17% 35.81x
compare99.com 1.89% 34.93x
findthecompany.com 1.39% 34.90x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 2.30% 31.12x
Home Improvement Contractor 1.28% 29.50x
Rural Living 0.16% 28.38x
ISPs & Local Services 0.04% 25.07x
Discount Shopping 3.22% 24.37x
Flags & Trump 0.11% 21.03x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.42% 20.15x
Holiday Gifts 0.84% 18.25x
Beach Vacations 6.76% 18.22x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 17.96x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male