Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 1.5 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 28.77% 44.47x
Hardware Shoppers 21.49% 36.53x
Christmas Lights Shoppers 32.90% 30.83x
Heart Surgery Researchers 20.65% 30.68x
Retired Budget Healthcare Shoppers 28.58% 29.46x
Online Home Decor Shoppers 11.41% 29.21x
Online Health Researchers 13.85% 28.15x
Sporting Goods Shoppers 22.24% 27.24x
Orlando Activities Researchers 7.26% 27.19x
Realtors & Real Estate Researchers 16.24% 27.14x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Chicos.

Location Composition Index
Chicos 0.02% 1.78x
Talbots 0.01% 1.43x
Lane Bryant 0.01% 1.30x
Zumiez 0.03% 1.24x
Banana Republic 0.01% 1.16x
Maurices 0.03% 1.14x
LOFT 0.01% 1.11x
Carhartt 0.13% 1.10x
Express 0.01% 1.05x
Old Navy 0.02% 1.01x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is manualslib.com.

Website Composition Index
manualslib.com 3.73% 27.48x
sportsmansguide.com 5.30% 27.14x
hotrod.com 1.84% 24.41x
findsimilar.com 1.02% 23.50x
thisoldhouse.com 4.85% 22.48x
wayfair.com 14.85% 22.07x
diynetwork.com 4.48% 22.01x
hotels.com 1.16% 21.35x
tractorforum.com 1.41% 20.45x
snowblowerforum.com 1.23% 20.36x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.12% 20.52x
Machines & Industrial Supplies 0.11% 18.59x
Nutrition & Diabetic Living 0.07% 17.34x
Fire Fighting 0.10% 14.10x
Painting & Renovation 0.30% 13.93x
Power Tools 0.97% 13.84x
Upstate New York State Athletics 0.05% 13.83x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 7.54% 13.81x
Garden Power Equipment 2.96% 13.68x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.77% 13.48x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male