Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 3.2 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 49.52% 69.00x
Hardware Shoppers 45.14% 67.48x
Budget Grocery Shoppers 39.54% 59.89x
First Aid Researchers 44.23% 58.81x
Country Home Decorators 44.56% 58.32x
Retired Health Insurance Researchers 37.49% 58.07x
Department Store Shoppers 37.30% 57.71x
Big Box Shoppers 41.35% 56.54x
Discount Big Box Shoppers 39.01% 56.10x
Flooring Shoppers 43.63% 56.07x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.46x
Express Outlets 0.01% 1.27x
Mens Wearhouse 0.56% 1.19x
White House Black Market 0.32% 1.18x
LL Bean 0.01% 1.13x
Talbots 0.05% 1.11x
Dressbarn 0.06% 1.10x
Chicos 0.07% 1.08x
Buckle 0.22% 1.07x
Lane Bryant 0.05% 1.04x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 5.50% 68.16x
inspectapedia.com 1.27% 50.73x
hayward-pool.com 1.25% 50.65x
discountramps.com 1.13% 48.56x
truevalue.com 4.72% 46.53x
harborfreight.com 11.97% 45.83x
rheem.com 1.59% 45.48x
armstrong.com 1.35% 45.45x
academy.com 1.47% 44.75x
hhgregg.com 1.30% 44.30x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 6.18% 50.17x
Home Improvement Contractor 4.87% 48.30x
Rural Living 0.41% 44.15x
Discount Shopping 8.89% 32.44x
Flags & Trump 0.24% 32.24x
ISPs & Local Services 0.15% 32.00x
Holiday Gifts 1.91% 30.40x
As Seen On TV Products 0.18% 26.28x
Painting & Renovation 6.27% 25.84x
Handyman Tools 0.05% 25.59x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male