Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 1.2 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 21.90% 50.22x
New Homeowners 37.72% 42.80x
DIYers 31.29% 41.70x
Home Heating and Cooling Researchers 29.51% 39.98x
Patio Furniture Shoppers 34.28% 39.59x
Major Appliance Shoppers 28.56% 37.65x
Contractors & Construction Professionals 40.26% 36.33x
Wood Carving Enthusiasts 32.50% 32.72x
Flooring Shoppers 34.51% 31.62x
LED Lighting Shoppers 28.93% 29.33x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Talbots.

Location Composition Index
Talbots 0.02% 1.89x
LOFT 0.01% 1.53x
Express 0.02% 1.34x
Lululemon 0.01% 1.26x
Maurices 0.03% 1.23x
Old Navy 0.02% 1.15x
Urban Outfitters 0.02% 1.09x
Chicos 0.01% 1.06x
Journeys 0.02% 1.05x
Gymboree 0.02% 1.02x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is easyclearpool.com.

Website Composition Index
easyclearpool.com 1.41% 109.09x
hottubownerhq.com 2.21% 89.95x
familypoolfun.com 1.24% 78.04x
poolcareguy.com 2.83% 76.69x
poolonomics.com 4.00% 66.04x
poolspanews.com 1.07% 65.92x
h2ouse.org 5.77% 57.49x
princessauto.com 4.20% 40.18x
buyersask.com 1.29% 39.51x
armandhammer.com 3.27% 39.04x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.28% 25.43x
Machines & Industrial Supplies 0.13% 20.44x
Grilling 0.45% 18.60x
Lawns & Pest Control 0.28% 18.59x
Canada Culture and Tourism 4.28% 18.17x
Vegans & Animal Welfare 0.13% 17.46x
Power Tools 0.89% 17.31x
Canadian Auto 5.63% 16.05x
Garden Power Equipment 3.03% 15.70x
Home Furnishings 0.52% 15.54x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male