Explore the Spa and Pool Owners Audience
Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Spa and Pool Owners audience.
INTERESTS
The Spa and Pool Owners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Spa and Pool Owners audience is Hardware Shoppers.
| Interest | Composition | Index |
| Hardware Shoppers | 46.22% | 31.68x |
| First Aid Researchers | 45.79% | 26.96x |
| Flooring Shoppers | 44.62% | 26.81x |
| Budget Grocery Shoppers | 43.92% | 26.56x |
| Discount Big Box Shoppers | 37.66% | 26.01x |
| Retired Health Insurance Researchers | 40.37% | 25.18x |
| New Homeowners | 50.76% | 25.09x |
| Sporting Goods Shoppers | 39.09% | 24.78x |
| Telecom Industry | 36.49% | 24.57x |
| Home Decor Shoppers | 38.82% | 24.39x |
Composition Percentage:
The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
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APPAREL RETAILERS
The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.04% | 1.34x |
| Carhartt | 0.16% | 1.09x |
| Kate Spade | 0.01% | 0.95x |
| Tommy Bahama | 0.02% | 0.92x |
| Talbots | 0.03% | 0.92x |
| Gymboree | 0.02% | 0.87x |
| Dressbarn | 0.03% | 0.87x |
| Belk | 0.01% | 0.86x |
| Eddie Bauer | 0.01% | 0.85x |
| Brooks Brothers | 0.02% | 0.82x |
Composition Percentage:
The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
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WEBSITES
The Spa and Pool Owners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Spa and Pool Owners audience is solarcovers.com.
| Website | Composition | Index |
| solarcovers.com | 0.66% | 101.07x |
| pcpools.com | 0.27% | 90.38x |
| leafblowersdirect.com | 0.23% | 88.63x |
| powerequipmentdirect.com | 0.34% | 85.23x |
| parpool-spa.com | 0.66% | 83.81x |
| inyopools.com | 10.95% | 83.63x |
| sumppumpsdirect.com | 0.22% | 82.49x |
| diyhomecenter.com | 0.18% | 82.24x |
| pressurewashersdirect.com | 0.40% | 81.90x |
| snowblowersdirect.com | 0.46% | 79.38x |
Composition Percentage:
The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.
| Content Affinity | Composition | Index |
| Pool Cleaning | 7.03% | 38.14x |
| Home Improvement Contractor | 7.27% | 28.95x |
| Rural Living | 0.46% | 28.75x |
| Holiday Gifts | 2.04% | 20.05x |
| Flags & Trump | 0.22% | 18.96x |
| Discount Shopping | 12.50% | 18.43x |
| Yard Structures | 5.46% | 18.23x |
| As Seen On TV Products | 0.21% | 18.06x |
| ISPs & Local Services | 0.25% | 17.25x |
| Telescopes | 2.24% | 16.49x |
Composition Percentage:
The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
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DEMOGRAPHICS
The Spa and Pool Owners audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000
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