Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 3 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 47.58% 31.65x
Product Manuals Researchers 32.84% 27.92x
Hardware Shoppers 37.88% 27.74x
Country Home Decorators 47.54% 27.68x
Retired Health Insurance Researchers 42.32% 26.83x
Power Tools Shoppers 35.00% 25.80x
Lawn and Home Pest Control Researchers 33.13% 25.48x
Kitchen Stove Shoppers 38.93% 25.43x
First Aid Researchers 38.63% 25.24x
Online Directory Searchers 39.54% 24.24x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Talbots.

Location Composition Index
Talbots 0.01% 1.55x
Banana Republic 0.02% 1.37x
American Eagle Outfitters 0.02% 1.34x
Carhartt 0.24% 1.33x
Journeys 0.02% 1.32x
Dressbarn 0.01% 1.30x
White House Black Market 0.02% 1.30x
Gymboree 0.01% 1.29x
Lane Bryant 0.01% 1.28x
Victoria's Secret 0.02% 1.19x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 9.31% 46.35x
searspartsdirect.com 1.33% 35.13x
westmarine.com 1.45% 32.76x
dunhamssports.com 1.86% 32.51x
midlandhardware.com 1.21% 30.41x
stihldealer.net 2.23% 30.18x
stihlusa.com 3.10% 29.53x
carbonmediagroup.com 1.10% 29.21x
rustoleum.com 1.40% 28.82x
pplmotorhomes.com 1.05% 28.33x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 0.95% 28.14x
Home Improvement Contractor 0.06% 21.86x
Yard Structures 1.07% 19.00x
Holiday Gifts 0.22% 17.35x
Home Decoration - Crafts & Kids 0.46% 16.28x
Amateur Radios 1.26% 16.03x
Upstate New York State Athletics 0.10% 16.01x
Texas Off-Roading 0.04% 15.90x
Telescopes 0.50% 15.39x
Lawns & Pest Control 2.54% 15.38x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male