Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 2.1 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 34.69% 45.52x
Country Home Decorators 36.10% 38.89x
Hardware Shoppers 27.86% 38.68x
Retired Health Insurance Researchers 33.81% 36.73x
Christmas Lights Shoppers 35.44% 36.46x
Kitchen Stove Shoppers 29.43% 35.10x
Online Home Decor Shoppers 18.17% 33.70x
Heart Surgery Researchers 25.32% 33.62x
Retired Budget Healthcare Shoppers 32.11% 32.36x
Online Directory Searchers 33.92% 31.57x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.13x
Dressbarn 0.02% 1.07x
Talbots 0.01% 1.06x
Carhartt 0.26% 1.05x
Coach 0.01% 1.04x
Maurices 0.05% 1.04x
Chicos 0.02% 1.01x
J. Crew 0.01% 1.00x
Hollister 0.02% 0.91x
LOFT 0.02% 0.89x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 1.71% 85.53x
intelius.com 1.37% 34.03x
bestofmachinery.com 1.56% 30.41x
funeral.com 1.09% 30.20x
gunbroker.com 2.16% 29.92x
healthnfitness.net 1.07% 28.53x
cvs.com 3.01% 26.04x
superchevy.com 1.05% 25.30x
lawnmowerforum.com 2.77% 25.16x
smarter.com 1.58% 25.01x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 0.34% 19.07x
Bird Watching 0.09% 18.65x
Auto Tires & Parts Repair Researchers 0.11% 18.20x
Home Furnishings 0.43% 17.13x
Hobby Vehicles 0.22% 16.12x
Discount Shopping 0.14% 15.81x
Garden Power Equipment 2.28% 15.05x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 12.78% 15.04x
Power Tools 1.28% 14.54x
Upstate New York State Athletics 0.04% 14.53x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male