Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 3.8 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 55.76% 42.32x
Hardware Shoppers 52.31% 39.16x
Country Home Decorators 52.71% 37.92x
Retired Health Insurance Researchers 48.16% 37.09x
Budget Grocery Shoppers 47.95% 36.66x
First Aid Researchers 49.44% 35.76x
Kitchen Stove Shoppers 47.31% 34.78x
Texas Activity Researchers 40.81% 33.95x
Big Box Shoppers 48.81% 33.93x
Flooring Shoppers 47.50% 33.77x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Belk.

Location Composition Index
Belk 0.01% 1.44x
Carhartt 0.21% 1.36x
Jos A. Bank Clothiers 0.04% 1.12x
Chicos 0.04% 1.12x
Lane Bryant 0.04% 1.08x
Dressbarn 0.03% 1.05x
White House Black Market 0.05% 0.98x
Madewell 0.01% 0.94x
Old Navy 0.06% 0.93x
LOFT 0.05% 0.91x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 3.49% 64.63x
harborfreight.com 6.88% 56.87x
truevalue.com 2.56% 56.36x
acwholesalers.com 1.40% 54.26x
campingworld.com 1.78% 52.78x
appliancepartspros.com 1.12% 52.58x
crutchfield.com 1.13% 52.47x
mtdparts.com 1.06% 49.27x
poolsupplies.com 2.50% 47.88x
intheswim.com 2.71% 47.67x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 2.83% 33.39x
Home Improvement Contractor 1.84% 32.54x
Rural Living 0.19% 31.11x
Discount Shopping 4.19% 26.54x
ISPs & Local Services 0.06% 26.05x
Flags & Trump 0.13% 23.24x
Holiday Gifts 0.91% 21.76x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.56% 21.20x
As Seen On TV Products 0.08% 20.86x
Painting & Renovation 3.37% 19.61x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male