Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 2.4 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 41.93% 40.21x
Country Home Decorators 42.30% 35.11x
Hardware Shoppers 35.32% 35.01x
Retired Health Insurance Researchers 39.65% 33.37x
Kitchen Stove Shoppers 36.25% 32.15x
Heart Surgery Researchers 32.65% 31.30x
Online Home Decor Shoppers 27.99% 31.16x
Online Directory Searchers 37.15% 30.03x
Retired Budget Healthcare Shoppers 38.11% 29.79x
Orlando Activities Researchers 23.74% 29.13x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Express.

Location Composition Index
Express 0.03% 1.31x
J. Crew 0.01% 1.12x
Dressbarn 0.02% 1.09x
Carhartt 0.25% 1.07x
Banana Republic 0.02% 1.04x
Victoria's Secret 0.03% 1.02x
White House Black Market 0.02% 1.02x
Talbots 0.01% 1.01x
Mens Wearhouse 0.03% 1.01x
Lane Bryant 0.02% 1.01x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 2.62% 73.56x
weathertech.com 1.58% 38.28x
justanswer.com 1.03% 38.10x
heatinghelp.com 1.27% 31.05x
intelius.com 2.64% 30.73x
autoanything.com 3.54% 28.70x
energyvanguard.com 1.05% 28.44x
letgo.com 1.85% 28.37x
bestofmachinery.com 2.29% 28.32x
topixoffbeat.com 1.10% 27.82x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 0.10% 40.46x
Amateur Radios 0.10% 25.44x
Yard Structures 0.06% 25.25x
Home Furnishings 0.81% 18.56x
Lawns & Pest Control 0.59% 17.88x
Auto Tires & Parts Repair Researchers 0.24% 17.73x
Custom Gifts 0.06% 17.72x
Bird Watching 0.12% 17.29x
Bathrooms & Plumbing 0.07% 17.21x
Mid-Atlantic Beaches 0.06% 17.06x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male