Dstillery Audiences

SPA AND POOL OWNERS

Audience Size: 2.4 Million Devices

Explore the Spa and Pool Owners Audience

Below you'll find more information about the Spa and Pool Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Spa and Pool Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Spa and Pool Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spa and Pool Owners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 44.90% 41.63x
Hardware Shoppers 35.52% 36.57x
Country Home Decorators 43.64% 35.89x
Retired Health Insurance Researchers 40.73% 35.14x
Heart Surgery Researchers 33.89% 32.39x
Kitchen Stove Shoppers 37.73% 32.21x
Online Directory Searchers 38.67% 32.03x
First Aid Researchers 36.77% 31.96x
Online Home Decor Shoppers 30.43% 31.47x
Retired Budget Healthcare Shoppers 38.57% 31.34x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Interest attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spa and Pool Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spa and Pool Owners audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Location attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spa and Pool Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spa and Pool Owners audience is inyopools.com.

Website Composition Index
inyopools.com 5.44% 69.40x
stihldealer.net 1.09% 44.59x
stihlusa.com 1.52% 43.49x
tractorhouse.com 2.17% 42.16x
machinerytrader.com 1.09% 39.76x
angieslist.com 1.35% 37.19x
dewalt.com 1.05% 37.07x
justanswer.com 4.91% 37.02x
weathertech.com 4.36% 36.20x
extension.org 1.41% 35.60x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Web attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spa and Pool Owners audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 0.43% 41.62x
Yard Structures 0.36% 29.18x
Holiday Gifts 0.08% 28.34x
Electronic Cabling 0.11% 25.95x
Home Decoration - Crafts & Kids 0.14% 25.63x
Telescopes 0.22% 24.51x
Upstate New York State Athletics 0.06% 24.45x
Amateur Radios 0.49% 24.03x
Auctions & Repossessions 0.19% 23.49x
Bird Watching 0.24% 23.26x
Composition Percentage: The overlap percentage between the Spa and Pool Owners audience and the Content Affinity attribute.
Index: A comparison of the Spa and Pool Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spa and Pool Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male