Explore the Sparkling Water Enthusiasts Audience
Below you'll find more information about the Sparkling Water Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Sparkling Water Enthusiasts audience.
INTERESTS
The Sparkling Water Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sparkling Water Enthusiasts audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 33.42% | 22.75x |
| Bargain Shopping Researchers | 30.62% | 22.68x |
| Mexican Food Shoppers | 37.68% | 22.64x |
| Healthy Snacks Shoppers | 34.21% | 22.42x |
| Malaysian Food Enthusiasts | 36.44% | 22.42x |
| Recipe Researchers | 32.40% | 22.04x |
| Weight Loss Researchers | 31.36% | 21.94x |
| Orlando Activities Researchers | 28.29% | 21.93x |
| Misc-Deal Seekers or Coupon Shoppers | 30.12% | 21.92x |
| Home Design and Living Publication Readers | 28.95% | 21.91x |
Composition Percentage:
The overlap percentage between the Sparkling Water Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sparkling Water Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Sparkling Water Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sparkling Water Enthusiasts audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.02% | 1.31x |
| Buckle | 0.03% | 1.22x |
| Carhartt | 0.26% | 1.19x |
| Dressbarn | 0.02% | 1.19x |
| Aeropostale | 0.03% | 1.13x |
| Urban Outfitters | 0.02% | 1.13x |
| Forever 21 | 0.03% | 1.12x |
| Talbots | 0.02% | 1.12x |
| J. Crew | 0.03% | 1.12x |
| The Childrens Place | 0.05% | 1.12x |
Composition Percentage:
The overlap percentage between the Sparkling Water Enthusiasts audience and the Location attribute.
Index: A comparison of the Sparkling Water Enthusiasts audience to the internet population.
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WEBSITES
The Sparkling Water Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sparkling Water Enthusiasts audience is beveragedaily.com.
| Website | Composition | Index |
| beveragedaily.com | 1.40% | 36.93x |
| laurenrabadi.com | 1.13% | 36.60x |
| yammiesnoshery.com | 1.05% | 36.02x |
| homedesigninspired.com | 1.10% | 35.80x |
| myhoneysplace.com | 1.06% | 34.79x |
| gardenandtable.net | 1.97% | 34.37x |
| 4theloveoffoodblog.com | 1.40% | 34.36x |
| oldelpaso.com | 1.30% | 33.23x |
| cushyspa.com | 1.02% | 33.17x |
| hotbeautyhealth.com | 1.11% | 33.04x |
Composition Percentage:
The overlap percentage between the Sparkling Water Enthusiasts audience and the Web attribute.
Index: A comparison of the Sparkling Water Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sparkling Water Enthusiasts audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.37% | 27.92x |
| Comedy Content | 0.67% | 22.92x |
| As Seen On TV Products | 0.05% | 18.64x |
| Low Carb Diets | 7.69% | 17.45x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 10.23% | 17.33x |
| Female Lifestyle Content Readers | 6.20% | 17.19x |
| Food Cluster | 2.02% | 17.02x |
| Teen Hair | 4.09% | 16.06x |
| Coupons & Family | 7.99% | 15.91x |
| DIY Decoration & Furniture | 2.81% | 14.18x |
Composition Percentage:
The overlap percentage between the Sparkling Water Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sparkling Water Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Sparkling Water Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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