Explore the Sparkling Water Enthusiasts Audience
Below you'll find more information about the Sparkling Water Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Sparkling Water Enthusiasts audience.
INTERESTS
The Sparkling Water Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sparkling Water Enthusiasts audience is Recipe Researchers.
| Interest | Composition | Index |
| Recipe Researchers | 23.40% | 30.12x |
| Malaysian Food Enthusiasts | 29.10% | 30.10x |
| Shelf-Stable Food Content Readers | 13.40% | 29.27x |
| Coupon Researchers | 24.81% | 29.24x |
| Cook at Home Parents | 28.44% | 29.05x |
| Bargain Shopping Researchers | 19.92% | 29.01x |
| Mexican Food Shoppers | 34.31% | 28.30x |
| Home and Garden TV Fans | 19.82% | 28.24x |
| Pantry Recipes Researchers | 13.25% | 28.13x |
| Healthy Diet Recipe Researchers | 23.47% | 28.05x |
Composition Percentage:
The overlap percentage between the Sparkling Water Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sparkling Water Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Sparkling Water Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sparkling Water Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.08% | 1.51x |
| Dressbarn | 0.03% | 1.46x |
| Lane Bryant | 0.04% | 1.34x |
| Hollister | 0.03% | 1.33x |
| Buckle | 0.05% | 1.26x |
| Zumiez | 0.03% | 1.26x |
| Jos A. Bank Clothiers | 0.03% | 1.23x |
| Chicos | 0.03% | 1.22x |
| The Childrens Place | 0.05% | 1.20x |
| Express | 0.04% | 1.19x |
Composition Percentage:
The overlap percentage between the Sparkling Water Enthusiasts audience and the Location attribute.
Index: A comparison of the Sparkling Water Enthusiasts audience to the internet population.
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WEBSITES
The Sparkling Water Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sparkling Water Enthusiasts audience is ideastoknow.com.
| Website | Composition | Index |
| ideastoknow.com | 1.12% | 45.88x |
| thecrumbykitchen.com | 1.33% | 44.03x |
| ecstatichappiness.com | 1.01% | 43.84x |
| chasingfoxes.com | 2.87% | 43.77x |
| richard-t.com | 1.50% | 40.40x |
| thetipsyhousewife.org | 1.14% | 39.32x |
| deedeedoes.com | 1.04% | 38.30x |
| oliviawyles.com | 1.92% | 37.79x |
| farmwifedrinks.com | 2.10% | 37.72x |
| diybunker.com | 3.03% | 37.68x |
Composition Percentage:
The overlap percentage between the Sparkling Water Enthusiasts audience and the Web attribute.
Index: A comparison of the Sparkling Water Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sparkling Water Enthusiasts audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.20% | 25.15x |
| Teen Hair | 1.56% | 21.61x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 7.57% | 18.89x |
| Cakes & Sweets | 0.75% | 18.59x |
| Low Carb Diets | 3.35% | 16.15x |
| Coupons & Family | 6.42% | 15.82x |
| DIY Decoration & Furniture | 2.35% | 15.43x |
| Female Lifestyle Content Readers | 2.07% | 15.36x |
| Home Decoration Content Readers | 14.57% | 15.14x |
| Comedy Content | 0.34% | 14.32x |
Composition Percentage:
The overlap percentage between the Sparkling Water Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sparkling Water Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Sparkling Water Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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