Dstillery Audiences

SPECIAL OLYMPICS FANS

Audience Size: 3.1 Million Devices

Explore the Special Olympics Fans Audience

Below you'll find more information about the Special Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Special Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Special Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Special Olympics Fans audience is Recreational Sports Participants.

Interest Composition Index
Recreational Sports Participants 25.38% 14.35x
Charitable Organization Researchers 25.30% 13.97x
Olympics Fans 23.09% 13.37x
Charitable Organization Supporters 21.01% 13.34x
Affordable Hotel Bookers 25.94% 13.27x
Budget Grocery Shoppers 20.01% 12.81x
Flower & Gift Basket Shoppers 19.79% 12.76x
First Aid Researchers 19.82% 12.70x
Mailing & Shipping Shoppers 21.11% 12.64x
Online Directory Searchers 18.94% 12.59x
Composition Percentage: The overlap percentage between the Special Olympics Fans audience and the Interest attribute.
Index: A comparison of the Special Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Special Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Special Olympics Fans audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.77x
Madewell 0.02% 1.25x
Eddie Bauer 0.02% 1.18x
LOFT 0.04% 1.18x
Urban Outfitters 0.04% 1.17x
Talbots 0.06% 1.13x
The North Face 0.03% 1.13x
Dressbarn 0.04% 1.11x
REI 0.02% 1.08x
Patagonia 0.01% 1.07x
Composition Percentage: The overlap percentage between the Special Olympics Fans audience and the Location attribute.
Index: A comparison of the Special Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Special Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Special Olympics Fans audience is specialolympics.org.

Website Composition Index
specialolympics.org 1.17% 58.97x
firstgiving.com 1.75% 54.11x
wcs.org 1.09% 46.01x
ndss.org 1.06% 32.53x
visitnc.com 2.36% 32.11x
edutopia.org 2.43% 31.85x
mypoints.com 1.84% 30.69x
highlights.com 1.02% 30.50x
rescue.org 2.53% 30.49x
puritan.com 2.00% 30.22x
Composition Percentage: The overlap percentage between the Special Olympics Fans audience and the Web attribute.
Index: A comparison of the Special Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Special Olympics Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.82% 14.38x
ISPs & Local Services 0.14% 11.93x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.53% 11.36x
Lacrosse College Athletics 1.75% 11.33x
Washington D.C. Hotels 0.03% 11.16x
Philanthropy - Charities & Fundraising 10.95% 10.83x
Home Printing 0.79% 10.76x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.20% 10.75x
Charity Walks 6.39% 10.72x
Southeast College Athletics 2.07% 10.72x
Composition Percentage: The overlap percentage between the Special Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Special Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Special Olympics Fans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female