Dstillery Audiences

SPECIAL OLYMPICS FANS

Audience Size: 3.3 Million Devices

Explore the Special Olympics Fans Audience

Below you'll find more information about the Special Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Special Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Special Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Special Olympics Fans audience is Recreational Sports Participants.

Interest Composition Index
Recreational Sports Participants 25.37% 13.38x
Charitable Organization Researchers 25.17% 12.96x
Olympics Fans 23.11% 12.53x
Affordable Hotel Bookers 25.93% 12.33x
Flower & Gift Basket Shoppers 20.21% 12.04x
Budget Grocery Shoppers 19.81% 11.98x
First Aid Researchers 20.23% 11.91x
Charitable Organization Supporters 22.01% 11.89x
Online Directory Searchers 18.45% 11.88x
Mailing & Shipping Shoppers 21.65% 11.73x
Composition Percentage: The overlap percentage between the Special Olympics Fans audience and the Interest attribute.
Index: A comparison of the Special Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Special Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Special Olympics Fans audience is REI.

Location Composition Index
REI 0.02% 1.39x
LL Bean 0.00% 1.38x
Columbia 0.01% 1.20x
Chicos 0.04% 1.16x
Talbots 0.04% 1.13x
Gymboree 0.03% 1.12x
Kate Spade 0.02% 1.07x
Dressbarn 0.04% 1.06x
Lorna Jane 0.00% 1.06x
Ann Taylor 0.02% 1.06x
Composition Percentage: The overlap percentage between the Special Olympics Fans audience and the Location attribute.
Index: A comparison of the Special Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Special Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Special Olympics Fans audience is somi.org.

Website Composition Index
somi.org 0.22% 117.70x
specialolympicspa.org 0.34% 112.69x
sotx.org 0.56% 112.52x
soill.org 0.68% 111.01x
sosc.org 0.61% 110.46x
specialolympics.org 1.23% 61.07x
vhsl.org 0.17% 57.05x
firstgiving.com 2.00% 55.15x
ymcashr.org 0.18% 53.80x
socalraffle.com 0.16% 50.69x
Composition Percentage: The overlap percentage between the Special Olympics Fans audience and the Web attribute.
Index: A comparison of the Special Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Special Olympics Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.77% 13.56x
ISPs & Local Services 0.17% 11.52x
Illinois College Sports 0.31% 11.42x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.56% 10.83x
Lacrosse College Athletics 1.75% 10.77x
Home Printing 0.84% 10.76x
Charity Walks 6.59% 10.57x
Southeast College Athletics 1.97% 10.47x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.18% 10.40x
Philanthropy - Charities & Fundraising 10.50% 10.32x
Composition Percentage: The overlap percentage between the Special Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Special Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Special Olympics Fans audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999