Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 23.67% 28.26x
Corvette Enthusiasts 30.61% 27.51x
F1 Racing Enthusiasts 22.13% 26.06x
Auto Show Enthusiasts 19.45% 25.84x
Car Collector Enthusiasts 19.73% 25.09x
Nascar Fans 53.28% 23.82x
Classic Car Shoppers 33.03% 22.66x
Getting Off the Grid Travelers 14.19% 22.51x
Florida Trip Planners 18.75% 22.09x
Car Buyers 30.32% 21.75x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 2.11x
Zumiez 0.01% 1.21x
Maurices 0.02% 1.11x
Gymboree 0.01% 0.99x
Old Navy 0.01% 0.88x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is frontstretch.com.

Website Composition Index
frontstretch.com 5.12% 57.32x
bristolmotorspeedway.com 2.43% 54.07x
lvms.com 1.30% 51.30x
tobychristie.com 2.62% 49.16x
charlottemotorspeedway.com 2.07% 48.14x
indycar.com 1.27% 47.43x
dragzine.com 7.22% 47.22x
racer.com 7.87% 46.63x
nascar.com 21.95% 44.57x
autoweek.com 4.44% 41.60x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.62% 31.60x
Virginia Athletics 0.08% 13.94x
Fire Fighting 0.04% 13.66x
Auto Body Upkeep & Repair Researchers 0.07% 13.32x
Trucking 0.70% 13.16x
Telescopes 0.04% 13.13x
Car Keys, Locks & Remotes 0.04% 12.80x
Garden Power Equipment 1.63% 12.33x
Sports - Golf, Hunting, Fishing 0.03% 11.88x
Farming & Agriculture 0.12% 11.66x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male