Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 37.28% 27.29x
Mowing Equipment Shoppers 28.53% 23.92x
Big Box Shoppers 26.63% 23.62x
Bowling Enthusiasts 29.13% 23.52x
Power Tools Shoppers 28.95% 23.36x
Classic Car Shoppers 33.34% 23.29x
GMC Vehicle Shopper 29.53% 23.17x
Car Enthusiasts 25.86% 22.79x
Car Buyers 29.20% 22.43x
Xtreme Sports Fans 29.16% 22.31x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Belk.

Location Composition Index
Belk 0.03% 1.92x
Buckle 0.28% 1.33x
Jos A. Bank Clothiers 0.35% 1.29x
Mens Wearhouse 0.56% 1.25x
White House Black Market 0.31% 1.14x
Lane Bryant 0.05% 1.05x
Talbots 0.05% 1.02x
Express Outlets 0.01% 1.00x
Tommy Bahama 0.03% 1.00x
Chicos 0.06% 0.99x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is bristolmotorspeedway.com.

Website Composition Index
bristolmotorspeedway.com 1.07% 103.25x
richmondraceway.com 1.99% 101.78x
mrn.com 2.68% 91.40x
hollywoodcasinokansas.com 1.02% 89.47x
martinsvillespeedway.com 1.49% 81.54x
woosprint.com 1.63% 75.40x
kansasspeedway.com 1.70% 73.57x
racing-reference.info 1.33% 71.39x
racer.com 3.88% 70.84x
indycar.com 2.06% 69.99x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 4.90% 38.33x
Rural Living 0.18% 19.82x
Southern California Cluster 1.51% 16.80x
Home Improvement Contractor 1.71% 16.69x
Southern California Tourism 6.13% 14.40x
Auto Tires & Parts Repair Researchers 3.15% 14.11x
Auto Body Upkeep & Repair Researchers 4.37% 13.90x
Motorcycle Racing Researchers 0.95% 13.83x
Flags & Trump 0.10% 13.21x
Texas Off-Roading 0.14% 12.91x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male