Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 40.20% 23.93x
College Football Fans 29.63% 21.27x
Classic Car Shoppers 35.54% 20.98x
Car Buyers 27.93% 20.85x
Xtreme Sports Fans 33.63% 20.83x
NCAA Football Fans 29.65% 20.17x
NCAA Fans 24.97% 20.10x
Power Tools Shoppers 30.39% 19.96x
GMC Vehicle Shopper 32.89% 19.94x
Mowing Equipment Shoppers 33.61% 19.94x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.03% 1.61x
Buckle 0.02% 1.40x
Dressbarn 0.01% 1.28x
Carhartt 0.19% 1.19x
Chicos 0.01% 1.06x
Mens Wearhouse 0.01% 1.02x
Victoria's Secret 0.02% 1.01x
Journeys 0.01% 0.84x
Express 0.01% 0.82x
The Childrens Place 0.01% 0.79x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is mrn.com.

Website Composition Index
mrn.com 4.69% 69.22x
bristolmotorspeedway.com 2.76% 67.97x
racing-reference.info 3.84% 58.54x
charlottemotorspeedway.com 2.16% 52.28x
reecenichols.com 1.20% 49.83x
martinsvillebulletin.com 3.14% 47.44x
daytonainternationalspeedway.com 1.11% 46.90x
indycar.com 2.22% 44.24x
frontstretch.com 1.44% 43.97x
competitionplus.com 1.68% 43.62x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 2.02% 28.30x
Texas Off-Roading 0.03% 21.77x
Southern California Cluster 0.05% 17.79x
Hobby Drones & Remote-Controlled Cars 0.28% 15.80x
Car Keys, Locks & Remotes 1.48% 15.32x
Auto Body Upkeep & Repair Researchers 1.06% 15.19x
Trucks 1.06% 14.69x
Illinois College Sports 0.12% 14.69x
Auctions & Repossessions 0.27% 14.59x
South Carolina Beach Travel 0.48% 14.09x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male