Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 38.07% 22.73x
Classic Car Shoppers 33.55% 19.15x
Kansas City Trip Planners 37.85% 19.07x
Mowing Equipment Shoppers 31.84% 18.78x
RV Shoppers 29.84% 18.50x
Car Buyers 27.16% 18.11x
Power Tools Shoppers 29.55% 18.04x
College Football Fans 27.55% 17.98x
Xtreme Sports Fans 31.34% 17.95x
GMC Vehicle Shopper 31.28% 17.91x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.03% 1.50x
Buckle 0.01% 1.27x
Carhartt 0.23% 1.24x
Journeys 0.01% 1.15x
Old Navy 0.02% 1.13x
Mens Wearhouse 0.02% 1.13x
Chicos 0.01% 1.12x
The Childrens Place 0.01% 1.07x
Victoria's Secret 0.01% 0.86x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is mrn.com.

Website Composition Index
mrn.com 4.78% 47.32x
bristolmotorspeedway.com 1.78% 46.85x
racing-reference.info 2.95% 40.38x
charlottemotorspeedway.com 1.74% 38.13x
martinsvillebulletin.com 2.67% 36.82x
reecenichols.com 1.69% 34.33x
daytonainternationalspeedway.com 1.52% 31.98x
indycar.com 1.52% 30.70x
bbtheatres.com 1.17% 30.04x
competitionplus.com 1.56% 29.89x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 3.17% 33.40x
Texas Off-Roading 0.08% 20.39x
Environmentally Friendly Cars 0.03% 19.18x
Rural Living 0.03% 19.02x
Southern California Cluster 0.15% 15.38x
Car Keys, Locks & Remotes 3.37% 15.24x
Auto Body Upkeep & Repair Researchers 2.10% 15.19x
Trucks 2.06% 14.70x
Hobby Drones & Remote-Controlled Cars 0.54% 13.62x
South Carolina Beach Travel 1.09% 13.43x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male