Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 4.3 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 37.96% 27.28x
Classic Car Shoppers 34.97% 24.26x
Power Tools Shoppers 30.86% 23.48x
Spa and Pool Owners 29.36% 23.14x
RV Shoppers 33.67% 22.94x
Xtreme Sports Fans 32.59% 22.75x
Mowing Equipment Shoppers 32.35% 22.67x
Bowling Enthusiasts 32.75% 22.63x
GMC Vehicle Shopper 31.85% 22.63x
Big Box Shoppers 29.30% 22.44x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.81x
Carhartt 0.34% 1.35x
Buckle 0.04% 1.26x
Chicos 0.04% 1.19x
White House Black Market 0.05% 1.16x
Talbots 0.02% 1.10x
Old Navy 0.07% 1.07x
Gymboree 0.04% 1.05x
Journeys 0.07% 1.05x
Lane Bryant 0.03% 1.04x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is richmondraceway.com.

Website Composition Index
richmondraceway.com 1.17% 64.03x
mrn.com 2.81% 56.12x
racing-reference.info 1.24% 51.83x
hendrickmotorsports.com 2.14% 48.86x
autoclubspeedway.com 1.04% 48.86x
martinsvillespeedway.com 1.04% 48.45x
kansasspeedway.com 1.11% 47.51x
indycar.com 1.04% 44.77x
talladegasuperspeedway.com 1.71% 44.28x
martinsvillebulletin.com 1.61% 44.25x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 3.63% 33.86x
Rural Living 0.11% 19.60x
Home Improvement Contractor 0.84% 17.63x
Southern California Cluster 0.77% 17.52x
Southern California Tourism 3.89% 15.28x
Texas Off-Roading 0.11% 15.00x
Auto Body Upkeep & Repair Researchers 3.09% 14.04x
Auto Tires & Parts Repair Researchers 2.01% 13.89x
ISPs & Local Services 0.03% 13.32x
Recreational Motor Sport Enthusiasts 2.32% 13.27x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male