Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 4.3 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 39.25% 22.36x
Classic Car Shoppers 35.65% 20.37x
Power Tools Shoppers 31.61% 19.68x
RV Shoppers 33.85% 19.57x
Bowling Enthusiasts 31.08% 19.24x
Mowing Equipment Shoppers 32.25% 19.20x
Xtreme Sports Fans 34.02% 19.19x
GMC Vehicle Shopper 32.30% 19.18x
Spa and Pool Owners 31.58% 19.02x
Product Manuals Researchers 29.40% 18.96x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.64x
Carhartt 0.36% 1.26x
Chicos 0.05% 1.06x
Dressbarn 0.03% 1.06x
Lane Bryant 0.04% 1.04x
Forever 21 0.04% 1.03x
Buckle 0.05% 1.01x
Tommy Bahama 0.01% 1.00x
Aeropostale 0.06% 1.00x
Jos A. Bank Clothiers 0.04% 1.00x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is richmondraceway.com.

Website Composition Index
richmondraceway.com 1.11% 66.59x
mrn.com 2.76% 58.23x
racing-reference.info 1.18% 54.69x
martinsvillespeedway.com 1.01% 52.86x
kansasspeedway.com 1.08% 51.90x
hendrickmotorsports.com 2.09% 51.05x
autoclubspeedway.com 1.03% 49.50x
talladegasuperspeedway.com 1.64% 48.11x
indycar.com 1.04% 45.48x
martinsvillebulletin.com 1.66% 43.92x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 3.34% 31.57x
Rural Living 0.10% 18.02x
Southern California Cluster 0.70% 16.18x
Home Improvement Contractor 0.70% 16.11x
Texas Off-Roading 0.11% 14.87x
Southern California Tourism 3.65% 14.25x
Auto Body Upkeep & Repair Researchers 3.08% 13.27x
Auto Tires & Parts Repair Researchers 1.94% 12.84x
Recreational Motor Sport Enthusiasts 2.32% 12.39x
Car Keys, Locks & Remotes 5.67% 12.38x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male