Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 32.83% 41.19x
Classic Car Shoppers 29.61% 33.94x
Car Enthusiasts 23.84% 33.44x
Car Buyers 26.54% 33.06x
Mowing Equipment Shoppers 25.84% 32.80x
GMC Vehicle Shopper 27.76% 32.76x
Bowling Enthusiasts 26.14% 32.69x
Power Tools Shoppers 26.02% 32.29x
Ford Mustang Enthusiasts 25.55% 31.22x
RV Shoppers 28.96% 31.09x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.85x
Jos A. Bank Clothiers 0.31% 1.27x
Chicos 0.05% 1.19x
Mens Wearhouse 0.47% 1.18x
Buckle 0.14% 1.15x
Tommy Bahama 0.02% 1.14x
White House Black Market 0.14% 1.06x
Lane Bryant 0.04% 1.00x
Talbots 0.04% 0.99x
Forever 21 0.04% 0.96x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is richmondraceway.com.

Website Composition Index
richmondraceway.com 1.99% 99.58x
bristolmotorspeedway.com 1.14% 99.57x
mrn.com 1.99% 92.36x
martinsvillespeedway.com 1.43% 78.59x
hendrickmotorsports.com 2.52% 69.39x
racer.com 3.95% 67.15x
indycar.com 2.13% 66.55x
woosprint.com 1.65% 66.41x
autoclubspeedway.com 1.99% 65.21x
kansasspeedway.com 1.58% 63.18x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 5.07% 45.84x
Rural Living 0.19% 20.86x
Home Improvement Contractor 2.07% 19.17x
Southern California Cluster 1.78% 19.10x
Motorcycle Racing Researchers 0.92% 17.10x
Southern California Tourism 6.60% 16.54x
Auto Body Upkeep & Repair Researchers 4.67% 15.85x
Flags & Trump 0.11% 15.57x
Auto Tires & Parts Repair Researchers 3.48% 15.22x
Texas Off-Roading 0.15% 14.85x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male