Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 34.32% 21.80x
NCAA Fans 21.99% 19.95x
College Football Fans 22.92% 19.75x
Classic Car Shoppers 22.92% 18.35x
NCAA Football Fans 20.84% 17.75x
March Madness Enthusiasts 20.55% 17.64x
Corvette Enthusiasts 24.27% 17.41x
Kansas City Trip Planners 32.57% 17.19x
Florida Trip Planners 18.09% 17.01x
GMC Vehicle Shopper 24.80% 16.96x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is LOFT.

Location Composition Index
LOFT 0.01% 1.37x
Lane Bryant 0.01% 1.22x
Express 0.02% 1.21x
Maurices 0.04% 1.21x
Old Navy 0.03% 1.18x
H&M 0.02% 1.16x
Dressbarn 0.01% 1.15x
Mens Wearhouse 0.01% 1.06x
Buckle 0.02% 1.03x
Aeropostale 0.02% 0.99x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is bristolmotorspeedway.com.

Website Composition Index
bristolmotorspeedway.com 4.90% 61.40x
martinsvillebulletin.com 1.43% 56.48x
nhms.com 1.19% 55.33x
charlottemotorspeedway.com 2.84% 53.26x
indycar.com 2.11% 40.81x
hotrod.com 1.14% 32.41x
racer.com 5.84% 29.27x
nhra.com 10.04% 28.37x
fbschedules.com 1.50% 25.48x
tobychristie.com 1.42% 24.88x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.65% 32.35x
Car Keys, Locks & Remotes 0.06% 17.52x
Fire Fighting 0.05% 12.05x
Online Ticket Buyers 0.77% 10.58x
Telescopes 0.05% 10.42x
Auto Body Upkeep & Repair Researchers 0.05% 9.78x
Motorsport Equipment 1.22% 9.57x
Farming & Agriculture 0.14% 9.47x
Trucking 0.68% 9.00x
All-Terrain Vehicles 4.19% 8.76x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male