Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 28.94% 20.18x
Car Buyers 26.86% 17.12x
Car Enthusiasts 25.27% 16.26x
GMC Vehicle Shopper 27.65% 16.20x
Ford Mustang Enthusiasts 24.80% 16.02x
RV Shoppers 28.12% 15.95x
Power Tools Shoppers 24.59% 15.84x
Spa and Pool Owners 24.60% 15.73x
Bowling Enthusiasts 28.99% 15.71x
Mowing Equipment Shoppers 22.99% 15.71x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Belk.

Location Composition Index
Belk 0.03% 2.08x
Charlotte Russe 0.02% 1.34x
Chicos 0.06% 1.25x
Carhartt 0.27% 1.21x
Tommy Bahama 0.03% 1.21x
Ralph Lauren 0.01% 1.17x
Lane Bryant 0.05% 1.15x
Jos A. Bank Clothiers 0.08% 1.10x
Columbia 0.01% 1.10x
Mens Wearhouse 0.11% 1.04x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is mrn.com.

Website Composition Index
mrn.com 1.28% 105.72x
richmondraceway.com 1.27% 104.77x
bristolmotorspeedway.com 1.12% 92.13x
martinsvillespeedway.com 1.04% 84.28x
kansasspeedway.com 1.17% 82.12x
talladegasuperspeedway.com 1.74% 73.56x
autoclubspeedway.com 1.32% 71.06x
hendrickmotorsports.com 2.25% 68.97x
woosprint.com 1.45% 64.31x
indycar.com 2.12% 59.44x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 4.10% 34.85x
Rural Living 0.23% 15.50x
Southern California Cluster 2.16% 14.68x
Motorcycle Racing Researchers 0.74% 14.44x
Home Improvement Contractor 2.60% 14.36x
Southern California Tourism 7.26% 13.24x
Flags & Trump 0.12% 12.36x
Auto Body Upkeep & Repair Researchers 5.00% 12.09x
Recreational Motor Sport Enthusiasts 3.64% 11.94x
Motorcycles & Snowmobiles 4.05% 11.86x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male