Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 38.27% 25.85x
Classic Car Shoppers 34.91% 23.22x
Power Tools Shoppers 31.75% 22.70x
Bowling Enthusiasts 33.71% 22.22x
Mowing Equipment Shoppers 32.67% 22.21x
Spa and Pool Owners 29.67% 22.07x
Big Box Shoppers 30.16% 21.84x
GMC Vehicle Shopper 31.91% 21.82x
Xtreme Sports Fans 32.35% 21.77x
College Football Fans 29.54% 21.77x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.57x
Buckle 0.34% 1.44x
White House Black Market 0.38% 1.26x
Mens Wearhouse 0.48% 1.21x
Jos A. Bank Clothiers 0.28% 1.20x
Johnston and Murphy 0.52% 1.09x
Tommy Bahama 0.03% 1.05x
Chicos 0.05% 1.03x
Dressbarn 0.04% 0.99x
Lane Bryant 0.04% 0.95x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is richmondraceway.com.

Website Composition Index
richmondraceway.com 1.41% 63.12x
mrn.com 2.48% 56.61x
indycar.com 1.14% 50.27x
racer.com 2.16% 50.12x
autoclubspeedway.com 1.18% 49.55x
kansasspeedway.com 1.04% 49.36x
hendrickmotorsports.com 2.12% 48.25x
racing-reference.info 1.45% 48.22x
talladegasuperspeedway.com 1.55% 45.28x
martinsvillebulletin.com 1.52% 44.46x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 3.61% 31.64x
Rural Living 0.12% 17.47x
Southern California Cluster 0.93% 16.31x
Home Improvement Contractor 1.06% 16.31x
Southern California Tourism 4.37% 14.40x
Auto Tires & Parts Repair Researchers 2.28% 14.27x
Auto Body Upkeep & Repair Researchers 3.33% 13.61x
Texas Off-Roading 0.11% 13.19x
Recreational Motor Sport Enthusiasts 2.49% 12.71x
Flags & Trump 0.07% 12.37x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male