Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 34.71% 19.49x
NCAA Fans 21.84% 16.51x
Classic Car Shoppers 24.25% 16.35x
Car Buyers 17.95% 16.18x
Corvette Enthusiasts 23.56% 15.78x
College Football Fans 21.61% 15.48x
Kansas City Trip Planners 32.69% 15.47x
NCAA Football Fans 20.15% 15.42x
GMC Vehicle Shopper 25.14% 15.16x
March Madness Enthusiasts 21.22% 15.05x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.05% 1.47x
Buckle 0.02% 1.37x
Carhartt 0.17% 1.21x
Dressbarn 0.01% 1.18x
J. Crew 0.01% 1.14x
Chicos 0.02% 1.12x
American Eagle Outfitters 0.02% 1.11x
Old Navy 0.03% 1.10x
The Childrens Place 0.02% 1.01x
Gymboree 0.02% 1.00x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is mrn.com.

Website Composition Index
mrn.com 1.12% 56.27x
bristolmotorspeedway.com 4.85% 55.45x
racing-reference.info 1.37% 52.76x
martinsvillebulletin.com 1.67% 49.83x
nhms.com 1.06% 49.16x
charlottemotorspeedway.com 3.28% 45.45x
indycar.com 2.44% 34.94x
hotrod.com 1.98% 27.62x
nhra.com 8.67% 26.06x
racer.com 5.10% 24.25x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.83% 29.90x
Hobby Drones & Remote-Controlled Cars 0.05% 16.62x
Car Keys, Locks & Remotes 0.08% 13.28x
Telescopes 0.07% 13.21x
Fire Fighting 0.07% 10.81x
Moving & Storage 0.02% 9.96x
Toys Shopping 0.02% 9.56x
Trucking 0.94% 9.10x
Machines & Industrial Supplies 0.05% 9.00x
Online Ticket Buyers 0.72% 8.94x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male