Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 36.97% 20.50x
Classic Car Shoppers 33.07% 16.95x
Kansas City Trip Planners 38.45% 16.73x
Mowing Equipment Shoppers 31.32% 16.09x
College Football Fans 27.82% 16.07x
Car Buyers 26.40% 16.04x
Xtreme Sports Fans 31.14% 15.96x
GMC Vehicle Shopper 30.83% 15.84x
RV Shoppers 29.64% 15.62x
Product Manuals Researchers 26.14% 15.55x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.03% 1.38x
Buckle 0.01% 1.28x
American Eagle Outfitters 0.01% 1.18x
Carhartt 0.20% 1.16x
Dressbarn 0.01% 1.02x
Chicos 0.01% 1.01x
Mens Wearhouse 0.01% 0.96x
Old Navy 0.02% 0.95x
Victoria's Secret 0.01% 0.92x
Journeys 0.01% 0.91x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is mrn.com.

Website Composition Index
mrn.com 4.59% 44.14x
bristolmotorspeedway.com 2.14% 43.32x
racing-reference.info 3.39% 37.79x
charlottemotorspeedway.com 1.78% 35.97x
reecenichols.com 1.44% 32.04x
martinsvillebulletin.com 2.91% 31.48x
daytonainternationalspeedway.com 1.31% 30.00x
bbtheatres.com 1.01% 28.31x
competitionplus.com 1.64% 28.20x
nhra.com 5.76% 27.70x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 2.89% 28.52x
Texas Off-Roading 0.05% 21.59x
Rural Living 0.03% 14.84x
Southern California Cluster 0.10% 13.74x
Car Keys, Locks & Remotes 2.51% 13.66x
Auto Body Upkeep & Repair Researchers 1.72% 13.58x
Hobby Drones & Remote-Controlled Cars 0.41% 13.44x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 13.31x
Trucks 1.58% 13.00x
Auctions & Repossessions 0.41% 12.78x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male