Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 34.49% 22.70x
Car Buyers 20.89% 18.18x
Classic Car Shoppers 26.15% 18.16x
NCAA Fans 17.51% 18.10x
March Madness Enthusiasts 22.81% 17.89x
College Football Fans 23.54% 17.70x
NCAA Football Fans 22.34% 17.51x
Kansas City Trip Planners 32.07% 17.40x
Florida Trip Planners 21.57% 17.39x
Xtreme Sports Fans 24.67% 17.32x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.94x
Carhartt 0.36% 1.21x
Maurices 0.07% 1.21x
Lululemon 0.01% 1.20x
Eddie Bauer 0.02% 1.19x
Talbots 0.02% 1.14x
American Eagle Outfitters 0.04% 1.08x
Old Navy 0.06% 1.02x
Dressbarn 0.02% 0.99x
Lane Bryant 0.03% 0.98x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is mrn.com.

Website Composition Index
mrn.com 1.69% 61.40x
bristolmotorspeedway.com 4.45% 61.21x
racing-reference.info 1.88% 56.45x
martinsvillebulletin.com 2.36% 52.92x
nhms.com 1.11% 51.80x
charlottemotorspeedway.com 2.97% 47.19x
indycar.com 2.18% 41.93x
annistonstar.com 1.63% 39.55x
nhra.com 6.92% 33.17x
racer.com 4.59% 28.52x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.99% 35.15x
Beach Vacations 0.08% 12.04x
Online Ticket Buyers 0.76% 11.93x
Auto Tires & Parts Repair Researchers 0.07% 11.51x
Auto Body Upkeep & Repair Researchers 0.10% 11.16x
Motorsport Equipment 1.63% 10.65x
Car Keys, Locks & Remotes 0.05% 10.48x
Mid-Atlantic Beaches 0.02% 10.39x
Fire Fighting 0.11% 10.27x
Insurance Cluster 0.02% 10.18x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male