Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 29.69% 20.14x
Car Buyers 26.76% 16.70x
Car Enthusiasts 25.12% 16.10x
GMC Vehicle Shopper 27.79% 15.39x
Bowling Enthusiasts 27.54% 15.05x
Reusable Drinkware Shoppers 30.31% 15.03x
Auto Repair Researchers 24.44% 14.86x
Spa and Pool Owners 24.44% 14.76x
College Football Fans 23.91% 14.71x
Ford Mustang Enthusiasts 25.28% 14.66x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Belk.

Location Composition Index
Belk 0.03% 1.78x
Carhartt 0.23% 1.14x
Charlotte Russe 0.02% 1.06x
Tommy Bahama 0.03% 1.05x
Dressbarn 0.04% 1.04x
Lane Bryant 0.04% 0.99x
Chicos 0.05% 0.97x
Express 0.02% 0.93x
Old Navy 0.06% 0.93x
Gymboree 0.03% 0.90x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is racer.com.

Website Composition Index
racer.com 4.82% 71.91x
nhra.com 3.22% 51.83x
daytonainternationalspeedway.com 3.76% 51.44x
dragzine.com 3.23% 40.38x
campingworld.com 4.52% 39.07x
ocfair.com 2.50% 38.15x
reecenichols.com 1.99% 34.13x
daytonabeach.com 2.30% 33.01x
fbschedules.com 9.66% 32.92x
visitnc.com 2.66% 32.48x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 4.56% 38.08x
Rural Living 0.24% 14.26x
Motorcycle Racing Researchers 0.82% 14.25x
Southern California Cluster 2.43% 13.86x
Home Improvement Contractor 3.12% 13.61x
Southern California Tourism 7.76% 12.77x
Flags & Trump 0.13% 12.25x
Auto Body Upkeep & Repair Researchers 5.10% 11.55x
Motorcycles & Snowmobiles 3.86% 11.36x
Recreational Motor Sport Enthusiasts 3.83% 11.31x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999