Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 37.50% 23.56x
Car Buyers 24.43% 18.67x
Kansas City Trip Planners 34.12% 18.38x
College Football Fans 24.53% 18.21x
March Madness Enthusiasts 24.77% 18.12x
Classic Car Shoppers 28.22% 18.09x
NCAA Fans 20.23% 17.96x
Florida Trip Planners 24.68% 17.85x
NCAA Football Fans 23.91% 17.75x
Xtreme Sports Fans 27.51% 17.27x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.59x
Maurices 0.06% 1.25x
Carhartt 0.32% 1.16x
Mens Wearhouse 0.04% 1.13x
J. Crew 0.02% 1.12x
Lululemon 0.01% 1.08x
Buckle 0.03% 1.03x
Dressbarn 0.02% 1.00x
Gymboree 0.02% 1.00x
White House Black Market 0.02% 0.94x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is bristolmotorspeedway.com.

Website Composition Index
bristolmotorspeedway.com 4.81% 60.27x
mrn.com 2.48% 60.22x
racing-reference.info 2.61% 54.62x
nhms.com 1.21% 51.47x
martinsvillebulletin.com 2.74% 50.18x
charlottemotorspeedway.com 2.55% 47.58x
arcaracing.com 1.03% 41.91x
indycar.com 2.97% 39.97x
imsa.com 1.43% 39.08x
annistonstar.com 1.92% 38.41x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 1.48% 33.19x
Auto Body Upkeep & Repair Researchers 0.28% 15.57x
Hobby Drones & Remote-Controlled Cars 0.07% 15.41x
Auctions & Repossessions 0.04% 15.07x
Car Keys, Locks & Remotes 0.20% 14.58x
Trucks 0.25% 14.38x
Yard Structures 0.05% 12.81x
Mid-Atlantic Beaches 0.05% 12.51x
Motorsport Equipment 2.45% 11.82x
Telescopes 0.10% 11.71x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male