Dstillery Audiences

SPEEDWAY EVENT ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Speedway Event Enthusiasts Audience

Below you'll find more information about the Speedway Event Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Speedway Event Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Speedway Event Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedway Event Enthusiasts audience is Nascar Fans.

Interest Composition Index
Nascar Fans 38.21% 22.33x
Classic Car Shoppers 33.33% 19.96x
Kansas City Trip Planners 37.36% 19.63x
Mowing Equipment Shoppers 31.28% 19.09x
Power Tools Shoppers 29.88% 18.80x
RV Shoppers 31.50% 18.80x
Xtreme Sports Fans 32.51% 18.71x
GMC Vehicle Shopper 30.62% 18.43x
Smoky Mountains Trip Planners 28.86% 18.41x
Car Buyers 27.60% 18.18x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Interest attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedway Event Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedway Event Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.39x
Old Navy 0.01% 1.03x
Victoria's Secret 0.01% 0.76x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Location attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Speedway Event Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Speedway Event Enthusiasts audience is hendrickmotorsports.com.

Website Composition Index
hendrickmotorsports.com 1.29% 49.55x
mrn.com 4.25% 47.01x
bristolmotorspeedway.com 1.44% 45.71x
talladegasuperspeedway.com 1.23% 45.43x
racing-reference.info 2.38% 41.11x
charlottemotorspeedway.com 1.40% 37.71x
martinsvillebulletin.com 2.08% 37.25x
travelks.com 1.15% 36.37x
motorsportreg.com 1.04% 34.28x
competitionplus.com 1.59% 32.72x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Web attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedway Event Enthusiasts audience is Motorsports.

Content Affinity Composition Index
Motorsports 3.41% 34.57x
Rural Living 0.04% 21.58x
Texas Off-Roading 0.11% 20.29x
Southern California Cluster 0.29% 15.87x
Auto Body Upkeep & Repair Researchers 2.44% 14.90x
Car Keys, Locks & Remotes 4.19% 14.25x
Trucks 2.60% 13.98x
Southern California Tourism 1.56% 13.76x
South Carolina Beach Travel 1.44% 13.42x
Trucking 5.70% 13.26x
Composition Percentage: The overlap percentage between the Speedway Event Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Speedway Event Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedway Event Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male