Dstillery Audiences

SPOOKY SEASON HALLOWEEN CONSUMERS

Audience Size: 1.5 Million Devices

Explore the Spooky Season Halloween Consumers Audience

Below you'll find more information about the Spooky Season Halloween Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Spooky Season Halloween Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Spooky Season Halloween Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spooky Season Halloween Consumers audience is Halloween Enthusiasts.

Interest Composition Index
Halloween Enthusiasts 23.00% 29.54x
Halloween Decorations Shoppers 32.88% 24.95x
Horror Movie Fans 21.13% 23.05x
Haunted House Researchers 19.01% 22.85x
Blu-ray & DVD Movie Shoppers 17.78% 21.35x
Halloween Thrill Seekers 19.96% 21.14x
Disney Vacation Planners 15.53% 19.87x
Action Figure and Collectibles Shoppers 24.89% 19.62x
Office Supply Shoppers 10.86% 19.60x
Diner and Ice Cream Lovers 15.28% 19.58x
Composition Percentage: The overlap percentage between the Spooky Season Halloween Consumers audience and the Interest attribute.
Index: A comparison of the Spooky Season Halloween Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spooky Season Halloween Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spooky Season Halloween Consumers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.31x
Maurices 0.03% 1.26x
H&M 0.01% 1.18x
American Eagle Outfitters 0.02% 1.16x
Mens Wearhouse 0.01% 1.09x
Express 0.01% 1.06x
Zumiez 0.02% 1.05x
Urban Outfitters 0.01% 0.93x
Journeys 0.01% 0.77x
Gymboree 0.01% 0.73x
Composition Percentage: The overlap percentage between the Spooky Season Halloween Consumers audience and the Location attribute.
Index: A comparison of the Spooky Season Halloween Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spooky Season Halloween Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spooky Season Halloween Consumers audience is partycity.com.

Website Composition Index
partycity.com 1.04% 87.18x
halloweenforum.com 2.16% 50.36x
poppriceguide.com 1.12% 37.68x
hobbydb.com 1.72% 34.00x
bloody-disgusting.com 18.81% 27.43x
kerrang.com 1.86% 26.20x
toynewsi.com 1.46% 23.88x
ihorror.com 2.80% 23.21x
marvel.com 1.36% 22.59x
discoverlosangeles.com 3.11% 22.24x
Composition Percentage: The overlap percentage between the Spooky Season Halloween Consumers audience and the Web attribute.
Index: A comparison of the Spooky Season Halloween Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spooky Season Halloween Consumers audience is Los Angeles Tourism.

Content Affinity Composition Index
Los Angeles Tourism 1.78% 23.83x
Film Production 0.17% 12.95x
Numerology & Astrology 0.07% 12.67x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.04% 12.59x
Beauty & Cosmetics 0.12% 11.84x
Survival Guides 0.05% 11.43x
Los Angeles Cluster 0.09% 10.97x
Southern California Tourism 0.10% 10.86x
Gun Enthusiast - Rifles & Ammo 0.47% 9.32x
Police Gear 0.04% 8.95x
Composition Percentage: The overlap percentage between the Spooky Season Halloween Consumers audience and the Content Affinity attribute.
Index: A comparison of the Spooky Season Halloween Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spooky Season Halloween Consumers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female