Dstillery Audiences

SPOOKY SEASON HALLOWEEN CONSUMERS

Audience Size: 1.7 Million Devices

Explore the Spooky Season Halloween Consumers Audience

Below you'll find more information about the Spooky Season Halloween Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Spooky Season Halloween Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Spooky Season Halloween Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spooky Season Halloween Consumers audience is Halloween Enthusiasts.

Interest Composition Index
Halloween Enthusiasts 26.87% 22.89x
Essential Oils Enthusiasts 0.73% 20.02x
Disney Vacation Planners 16.59% 18.44x
Haunted House Researchers 22.49% 18.19x
Blu-ray & DVD Movie Shoppers 21.54% 17.38x
Horror Movie Fans 22.58% 17.37x
Discount Big Box Shoppers 11.18% 16.80x
Halloween Thrill Seekers 22.08% 16.72x
Big Box Shoppers 13.74% 16.68x
Apartment Furniture Shoppers 11.26% 16.61x
Composition Percentage: The overlap percentage between the Spooky Season Halloween Consumers audience and the Interest attribute.
Index: A comparison of the Spooky Season Halloween Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spooky Season Halloween Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spooky Season Halloween Consumers audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.47x
Lane Bryant 0.02% 1.44x
Journeys 0.04% 1.42x
Maurices 0.05% 1.27x
Urban Outfitters 0.03% 1.20x
J. Crew 0.01% 1.20x
Dressbarn 0.01% 1.19x
American Eagle Outfitters 0.02% 1.18x
Mens Wearhouse 0.02% 1.18x
Express 0.02% 1.16x
Composition Percentage: The overlap percentage between the Spooky Season Halloween Consumers audience and the Location attribute.
Index: A comparison of the Spooky Season Halloween Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spooky Season Halloween Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spooky Season Halloween Consumers audience is partycity.com.

Website Composition Index
partycity.com 4.08% 63.02x
halloweenforum.com 1.28% 39.77x
poppriceguide.com 1.07% 28.53x
gamestop.com 1.31% 25.36x
hobbydb.com 1.69% 24.78x
kerrang.com 2.68% 20.13x
bloody-disgusting.com 17.29% 20.08x
toynewsi.com 1.25% 19.85x
discoverlosangeles.com 2.63% 19.53x
thedigitalbits.com 1.04% 18.73x
Composition Percentage: The overlap percentage between the Spooky Season Halloween Consumers audience and the Web attribute.
Index: A comparison of the Spooky Season Halloween Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spooky Season Halloween Consumers audience is Los Angeles Tourism.

Content Affinity Composition Index
Los Angeles Tourism 1.71% 18.96x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.11% 14.87x
Healthcare Jobs 0.08% 11.19x
Discount Shopping 0.04% 10.78x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 9.83x
Jokes & Riddles 0.03% 9.83x
Assorted Topics (Viral Media, Paid Traffic) 1.01% 9.35x
Furniture Shopping 0.05% 9.29x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.07% 9.27x
Pet Supplies 0.07% 9.27x
Composition Percentage: The overlap percentage between the Spooky Season Halloween Consumers audience and the Content Affinity attribute.
Index: A comparison of the Spooky Season Halloween Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spooky Season Halloween Consumers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female