Dstillery Audiences

SPOOKY SEASON HALLOWEEN CONSUMERS

Audience Size: 2.4 Million Devices

Explore the Spooky Season Halloween Consumers Audience

Below you'll find more information about the Spooky Season Halloween Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Spooky Season Halloween Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Spooky Season Halloween Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Spooky Season Halloween Consumers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 24.82% 27.76x
Big Box Shoppers 29.08% 27.22x
Disney Vacation Planners 26.85% 25.68x
Orlando Activities Researchers 14.35% 24.86x
Christmas Lights Shoppers 25.53% 24.83x
Bargain Shopping Researchers 18.50% 24.33x
Online Home Decor Shoppers 16.43% 24.10x
Holiday Cocktail Researchers 21.10% 23.57x
Live Concert Fans 21.43% 23.36x
Blu-ray & DVD Movie Shoppers 29.78% 22.95x
Composition Percentage: The overlap percentage between the Spooky Season Halloween Consumers audience and the Interest attribute.
Index: A comparison of the Spooky Season Halloween Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Spooky Season Halloween Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Spooky Season Halloween Consumers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.64x
Eddie Bauer 0.01% 1.46x
Dressbarn 0.02% 1.34x
Mens Wearhouse 0.03% 1.30x
Lane Bryant 0.02% 1.28x
Buckle 0.02% 1.27x
Forever 21 0.01% 1.26x
Old Navy 0.04% 1.24x
American Eagle Outfitters 0.02% 1.23x
H&M 0.01% 1.22x
Composition Percentage: The overlap percentage between the Spooky Season Halloween Consumers audience and the Location attribute.
Index: A comparison of the Spooky Season Halloween Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Spooky Season Halloween Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Spooky Season Halloween Consumers audience is partycity.com.

Website Composition Index
partycity.com 20.36% 69.89x
halloweenforum.com 2.09% 37.87x
barnesandnoble.com 2.12% 32.55x
instructables.com 1.42% 31.50x
toysrus.com 1.78% 30.96x
letgo.com 1.11% 30.44x
petsuppliesplus.com 1.73% 29.51x
gamestop.com 5.55% 28.25x
hobbydb.com 1.41% 27.98x
theodysseyonline.com 1.14% 27.97x
Composition Percentage: The overlap percentage between the Spooky Season Halloween Consumers audience and the Web attribute.
Index: A comparison of the Spooky Season Halloween Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Spooky Season Halloween Consumers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.26% 22.41x
Fashion & Retail 0.10% 21.38x
Party Planning & Invitations 6.95% 18.69x
Los Angeles Tourism 2.67% 18.06x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.24% 17.64x
Canada Shopping - General Commerce 0.09% 16.10x
Southern California Tourism 0.23% 14.69x
Vaping 0.04% 14.54x
Airsoft & Paintball Equipment 0.04% 14.13x
Furniture Shopping 0.45% 13.99x
Composition Percentage: The overlap percentage between the Spooky Season Halloween Consumers audience and the Content Affinity attribute.
Index: A comparison of the Spooky Season Halloween Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Spooky Season Halloween Consumers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female