Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 51.63% 45.39x
Home Custom Bedroom Decorators 45.77% 42.97x
Custom Home Lighting Shoppers 45.76% 42.91x
Texas Activity Researchers 43.13% 40.94x
Online Health Researchers 44.14% 40.11x
Auto Insurance Shoppers 48.00% 40.06x
Orlando Activities Researchers 43.09% 39.97x
First Aid Researchers 49.83% 39.86x
Sale Seekers 47.39% 39.82x
Department Store Shoppers 49.04% 39.61x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Madewell.

Location Composition Index
Madewell 0.01% 1.47x
Brooks Brothers 0.03% 1.34x
Bonobos 0.02% 1.34x
Club Monaco 0.01% 1.30x
White House Black Market 0.09% 1.29x
Johnston and Murphy 0.16% 1.29x
Armani 0.02% 1.28x
J. Crew 0.02% 1.26x
H&M 0.06% 1.26x
Chicos 0.05% 1.25x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is modells.com.

Website Composition Index
modells.com 1.17% 77.71x
menupages.com 1.46% 67.37x
swimoutlet.com 3.25% 66.36x
starwoodhotels.com 1.14% 65.38x
baseballexpress.com 1.20% 62.62x
hyatt.com 6.95% 62.38x
mensfitness.com 2.45% 62.35x
billabong.com 1.19% 59.76x
titlenine.com 1.07% 59.68x
the-house.com 1.09% 59.23x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.03% 27.15x
Home Improvement Contractor 1.42% 25.49x
Cars, Travel & Food 0.54% 24.83x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 23.98x
Sports Apparel 0.70% 23.82x
ISPs & Local Services 0.05% 22.47x
Discount Shopping 3.43% 22.14x
Assorted Topics (Cooking, Games, Viral Media) 0.15% 22.00x
Winter Sports & Gear 2.87% 21.60x
Rural Living 0.13% 21.01x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male