Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 46.33% 31.01x
Sale Seekers 41.07% 30.40x
Men's Clothing Shoppers 43.82% 29.60x
Cholesterol Researchers 38.18% 28.87x
First Aid Researchers 48.01% 28.43x
Discount Big Box Shoppers 40.48% 28.02x
Realtors & Real Estate Researchers 37.92% 26.88x
Vacation Rental Accommodation Researchers 45.38% 26.69x
Home Decor Shoppers 40.52% 26.41x
Auto Insurance Shoppers 43.88% 26.37x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is REI.

Location Composition Index
REI 0.02% 1.71x
Patagonia 0.01% 1.60x
Joe's Jeans 0.00% 1.51x
Chicos 0.05% 1.41x
Ann Taylor 0.02% 1.33x
LL Bean 0.00% 1.32x
Free People 0.02% 1.29x
Levi Strauss 0.01% 1.27x
Talbots 0.04% 1.19x
Lululemon 0.04% 1.12x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is mikesbikes.com.

Website Composition Index
mikesbikes.com 0.39% 78.60x
soccerpro.com 0.15% 77.02x
camelbak.com 0.20% 76.10x
fitnessgiant.com 0.14% 75.75x
cascadeclimbers.com 0.15% 72.23x
taylormadegolf.com 0.62% 72.10x
dcrainmaker.com 0.17% 71.75x
yakima.com 0.32% 71.65x
modells.com 4.42% 71.29x
discountgolfworld.com 0.36% 71.00x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.09% 24.74x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.25% 24.02x
Winter Sports & Gear 5.14% 22.29x
Golf & Boats 0.04% 18.30x
Home Improvement Contractor 4.17% 17.20x
Bags & Luggage 3.75% 17.00x
Holiday Gifts 1.72% 16.96x
Sports Apparel 1.26% 16.72x
Concert Posters 1.56% 15.88x
Flags & Trump 0.18% 15.84x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999