Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 3 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 44.85% 37.02x
Home Custom Bedroom Decorators 36.69% 32.79x
Custom Home Lighting Shoppers 36.69% 32.79x
Sale Seekers 42.56% 32.59x
Discount Big Box Shoppers 43.94% 32.32x
Men's Clothing Shoppers 41.52% 31.84x
Online Health Researchers 38.16% 31.71x
Orlando Activities Researchers 37.30% 31.65x
Auto Insurance Shoppers 40.28% 31.58x
Realtors & Real Estate Researchers 40.17% 31.31x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.43x
Chicos 0.01% 1.36x
Victoria's Secret 0.01% 1.32x
Old Navy 0.01% 1.21x
Carhartt 0.16% 1.20x
Mens Wearhouse 0.01% 1.12x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is bobstores.com.

Website Composition Index
bobstores.com 1.88% 41.75x
ems.com 3.26% 40.35x
sportsmanswarehouse.com 1.77% 39.30x
alltrails.com 2.36% 38.32x
tillys.com 1.50% 38.09x
eriksbikeshop.com 1.01% 35.60x
bicyclebluebook.com 1.43% 34.57x
trails.com 1.40% 33.47x
bikesdirect.com 2.07% 32.12x
westmarine.com 2.84% 31.68x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.04% 24.11x
Southern California Cluster 0.23% 23.72x
Winter Sports & Gear 2.22% 23.02x
Home Improvement Contractor 0.10% 22.25x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.08% 21.36x
National Parks 1.97% 20.15x
Southern California Tourism 1.26% 19.26x
Men's Dress Shirt Shopping 0.57% 19.01x
Holiday Gifts 0.41% 18.99x
Discount Shopping 0.50% 18.77x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male