Explore the Sporting Goods Shoppers Audience
Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.
INTERESTS
The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.
| Interest | Composition | Index |
| Hardware Shoppers | 48.84% | 33.70x |
| Custom Home Lighting Shoppers | 45.86% | 33.23x |
| Home Custom Bedroom Decorators | 45.86% | 33.23x |
| Sale Seekers | 44.66% | 31.42x |
| Texas Activity Researchers | 41.19% | 31.40x |
| Cholesterol Researchers | 40.01% | 31.36x |
| First Aid Researchers | 49.66% | 30.88x |
| Men's Clothing Shoppers | 47.31% | 30.42x |
| Nashville Activity Researchers | 44.45% | 30.07x |
| Discount Big Box Shoppers | 43.29% | 29.81x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Curious about what else the Sporting Goods Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.03% | 1.81x |
| Levi Strauss | 0.02% | 1.58x |
| Express Outlets | 0.01% | 1.54x |
| Michael Kors | 0.03% | 1.54x |
| Madewell | 0.03% | 1.50x |
| Lorna Jane | 0.01% | 1.50x |
| Supreme | 0.01% | 1.49x |
| Hugo Boss | 0.04% | 1.48x |
| Zara | 0.04% | 1.47x |
| Lululemon | 0.09% | 1.45x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Want to find more of the Sporting Goods Shoppers audience in the real world?
Sign Up
WEBSITES
The Sporting Goods Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sporting Goods Shoppers audience is nashbar.com.
| Website | Composition | Index |
| nashbar.com | 1.18% | 90.78x |
| modells.com | 3.34% | 84.97x |
| golfgalaxy.com | 2.26% | 78.64x |
| littleleague.org | 1.05% | 78.43x |
| aeropostale.com | 1.30% | 75.75x |
| mylocker.net | 1.48% | 74.50x |
| ebags.com | 1.93% | 69.66x |
| the-house.com | 2.81% | 67.09x |
| bestparking.com | 1.84% | 66.21x |
| academy.com | 2.17% | 59.52x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Want to see more of the websites the Sporting Goods Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.08% | 25.82x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.94% | 25.03x |
| Home Improvement Contractor | 3.37% | 21.40x |
| Holiday Gifts | 1.69% | 19.75x |
| Flags & Trump | 0.18% | 19.41x |
| Golf & Boats | 0.03% | 19.40x |
| Winter Sports & Gear | 5.23% | 19.28x |
| Washington D.C. Hotels | 0.04% | 19.25x |
| Concert Posters | 1.30% | 18.97x |
| Cars, Travel & Food | 1.08% | 18.63x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Want to see more of the Content Affinities the Sporting Goods Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Sporting Goods Shoppers audience?
Sign Up