Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 41.74% 37.54x
Online Home Decor Shoppers 34.75% 33.65x
Sale Seekers 37.18% 33.53x
Men's Clothing Shoppers 37.87% 33.43x
Online Health Researchers 34.39% 33.40x
Home Custom Bedroom Decorators 30.79% 33.39x
Custom Home Lighting Shoppers 30.78% 33.38x
Orlando Activities Researchers 31.33% 33.14x
Discount Big Box Shoppers 40.21% 33.11x
Work Comes First Travelers 36.03% 32.79x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.52x
Gymboree 0.02% 1.42x
Chicos 0.02% 1.41x
J. Crew 0.01% 1.35x
LOFT 0.02% 1.32x
Forever 21 0.01% 1.32x
American Eagle Outfitters 0.02% 1.28x
Jos A. Bank Clothiers 0.01% 1.23x
Victoria's Secret 0.03% 1.18x
Express 0.02% 1.17x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is rei.com.

Website Composition Index
rei.com 3.01% 49.93x
radaris.com 1.12% 36.97x
nyandcompany.com 1.12% 36.27x
theproscloset.com 1.35% 35.47x
wegmans.com 1.06% 34.85x
forums.mtbr.com 2.45% 33.47x
barnesandnoble.com 9.20% 33.30x
steinmart.com 1.35% 33.09x
verizonwireless.com 1.07% 32.91x
scout.com 1.05% 32.62x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.14% 28.37x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.12% 23.68x
Crossfit & Obstacle Race Enthusiasts 0.60% 23.47x
Chef & Restaurant Resources 0.13% 23.27x
Winter Sports & Gear 0.74% 22.21x
National Parks 0.51% 22.19x
Shoes & Accessories 0.54% 20.77x
Furniture Shopping 3.37% 20.71x
Home Decoration - Crafts & Kids 0.06% 20.45x
Vitamin Shoppers 0.19% 20.41x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male