Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 47.31% 35.88x
Custom Home Lighting Shoppers 40.85% 32.87x
Home Custom Bedroom Decorators 40.85% 32.87x
Online Health Researchers 39.85% 31.73x
Work Hard, Play Hard Travelers 46.75% 31.62x
Sale Seekers 44.32% 31.42x
Orlando Activities Researchers 38.84% 31.31x
Auto Insurance Shoppers 42.44% 31.14x
Discount Big Box Shoppers 45.04% 31.02x
Texas Activity Researchers 38.55% 30.88x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.58x
Old Navy 0.01% 1.30x
Carhartt 0.12% 1.17x
Mens Wearhouse 0.01% 0.89x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is performancebike.com.

Website Composition Index
performancebike.com 1.00% 45.18x
bobstores.com 2.41% 36.98x
weeklystandard.com 1.25% 36.67x
ntknetwork.com 1.31% 36.53x
alltrails.com 3.82% 35.66x
sportsmanswarehouse.com 2.54% 35.58x
thegamer.tv 1.35% 35.08x
tillys.com 2.09% 34.72x
ems.com 3.87% 33.09x
theopen.com 1.16% 31.78x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.39% 21.32x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.14% 20.69x
Backpacking 7.30% 20.09x
Discount Shopping 0.77% 20.02x
Winter Sports & Gear 2.44% 19.87x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 19.38x
Southern California Tourism 2.19% 19.28x
Rural Living 0.04% 19.12x
Environmentally Friendly Cars 0.04% 18.81x
Home Improvement Contractor 0.15% 18.28x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male