Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 48.84% 33.70x
Custom Home Lighting Shoppers 45.86% 33.23x
Home Custom Bedroom Decorators 45.86% 33.23x
Sale Seekers 44.66% 31.42x
Texas Activity Researchers 41.19% 31.40x
Cholesterol Researchers 40.01% 31.36x
First Aid Researchers 49.66% 30.88x
Men's Clothing Shoppers 47.31% 30.42x
Nashville Activity Researchers 44.45% 30.07x
Discount Big Box Shoppers 43.29% 29.81x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.03% 1.81x
Levi Strauss 0.02% 1.58x
Express Outlets 0.01% 1.54x
Michael Kors 0.03% 1.54x
Madewell 0.03% 1.50x
Lorna Jane 0.01% 1.50x
Supreme 0.01% 1.49x
Hugo Boss 0.04% 1.48x
Zara 0.04% 1.47x
Lululemon 0.09% 1.45x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is nashbar.com.

Website Composition Index
nashbar.com 1.18% 90.78x
modells.com 3.34% 84.97x
golfgalaxy.com 2.26% 78.64x
littleleague.org 1.05% 78.43x
aeropostale.com 1.30% 75.75x
mylocker.net 1.48% 74.50x
ebags.com 1.93% 69.66x
the-house.com 2.81% 67.09x
bestparking.com 1.84% 66.21x
academy.com 2.17% 59.52x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.08% 25.82x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.94% 25.03x
Home Improvement Contractor 3.37% 21.40x
Holiday Gifts 1.69% 19.75x
Flags & Trump 0.18% 19.41x
Golf & Boats 0.03% 19.40x
Winter Sports & Gear 5.23% 19.28x
Washington D.C. Hotels 0.04% 19.25x
Concert Posters 1.30% 18.97x
Cars, Travel & Food 1.08% 18.63x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male