Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 807.9 Thousand Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 807.9 thousand unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 20.42% 38.57x
Online Home Decor Shoppers 8.05% 38.10x
Home Exterior Design Enthusiasts 15.90% 36.47x
Apartment Furniture Shoppers 20.01% 36.28x
Home Custom Bedroom Decorators 4.48% 35.59x
Custom Home Lighting Shoppers 4.47% 35.51x
Home Decor Shoppers 24.43% 35.34x
Department Store Shoppers 26.17% 35.13x
Family Adventures Travelers 12.57% 35.04x
Home Rug Shoppers 29.29% 34.84x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Zara.

Location Composition Index
Zara 0.01% 3.30x
Patagonia 0.01% 2.21x
H&M 0.02% 1.82x
American Apparel 0.01% 1.55x
Lululemon 0.01% 1.38x
Journeys 0.03% 1.31x
Urban Outfitters 0.02% 1.30x
LOFT 0.01% 1.30x
Zumiez 0.03% 1.28x
Michael Kors 0.01% 1.26x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is outsideonline.com.

Website Composition Index
outsideonline.com 1.18% 47.45x
backpacker.com 11.68% 33.99x
sportsmansguide.com 3.17% 33.95x
backpackinglight.com 1.14% 29.29x
bloombergquint.com 1.82% 28.85x
wayfair.com 6.79% 26.54x
climbing.com 3.81% 26.04x
homes.com 2.34% 25.75x
newyork.cbslocal.com 7.95% 25.37x
freebeacon.com 2.59% 23.49x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.26% 30.83x
Lacrosse College Athletics 0.26% 25.22x
Backpacking 3.89% 23.66x
Action Sports 0.22% 21.34x
Promo Codes 0.23% 17.75x
National Parks 0.12% 17.45x
Appliances & Reviews 3.41% 16.85x
Spam Call Number Searchers 0.29% 16.81x
Sports Apparel 5.89% 16.05x
US Soccer 0.24% 14.23x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male