Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 44.38% 30.51x
Sale Seekers 43.80% 27.74x
Men's Clothing Shoppers 40.30% 27.15x
Home Custom Bedroom Decorators 39.23% 27.12x
Custom Home Lighting Shoppers 39.23% 27.12x
Online Health Researchers 40.19% 26.89x
Discount Big Box Shoppers 44.98% 26.46x
Auto Insurance Shoppers 39.98% 26.33x
Orlando Activities Researchers 40.67% 26.22x
Realtors & Real Estate Researchers 40.43% 25.84x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.51x
The Childrens Place 0.02% 1.41x
Mens Wearhouse 0.02% 1.38x
Dressbarn 0.01% 1.29x
White House Black Market 0.01% 1.15x
Victoria's Secret 0.01% 1.11x
Carhartt 0.16% 1.10x
Maurices 0.02% 1.06x
Journeys 0.01% 1.04x
Old Navy 0.02% 1.01x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is bobstores.com.

Website Composition Index
bobstores.com 1.27% 39.46x
ems.com 2.44% 39.41x
alltrails.com 1.13% 35.05x
bicyclebluebook.com 1.01% 33.34x
bikesdirect.com 1.56% 32.71x
westmarine.com 1.81% 30.09x
roguefitness.com 3.88% 28.38x
hiconsumption.com 1.21% 28.36x
southwest.com 4.41% 28.29x
carbonmediagroup.com 1.44% 28.20x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.17% 24.34x
Winter Sports & Gear 2.04% 21.02x
Home Improvement Contractor 0.06% 18.93x
General Interest 0.10% 18.25x
National Parks 1.61% 17.78x
Electronic Document Assembly 0.11% 16.65x
Lacrosse College Athletics 0.70% 16.58x
Vitamin Shoppers 1.44% 16.49x
Home Decoration - Crafts & Kids 0.60% 16.38x
Crossfit & Obstacle Race Enthusiasts 2.01% 16.34x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male