Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 38.29% 41.74x
Online Home Decor Shoppers 30.45% 36.46x
Online Health Researchers 29.44% 36.41x
Men's Clothing Shoppers 33.58% 36.22x
Home Custom Bedroom Decorators 25.07% 35.98x
Custom Home Lighting Shoppers 25.07% 35.97x
Discount Big Box Shoppers 37.68% 35.92x
Sale Seekers 33.47% 35.53x
Work Comes First Travelers 30.14% 35.40x
Orlando Activities Researchers 25.82% 34.67x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Express.

Location Composition Index
Express 0.03% 1.49x
Chicos 0.03% 1.49x
Forever 21 0.01% 1.48x
Lululemon 0.01% 1.48x
Jos A. Bank Clothiers 0.02% 1.45x
Gap 0.02% 1.37x
LOFT 0.02% 1.36x
Victoria's Secret 0.04% 1.31x
American Eagle Outfitters 0.02% 1.30x
Aeropostale 0.02% 1.27x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is rei.com.

Website Composition Index
rei.com 2.15% 63.28x
forums.mtbr.com 1.62% 38.39x
barnesandnoble.com 4.52% 35.14x
mapmyrun.com 1.10% 34.99x
cvs.com 7.51% 34.32x
weathertech.com 1.27% 33.64x
outsideonline.com 8.80% 33.29x
letgo.com 2.01% 32.81x
hotwire.com 2.00% 32.52x
powder.com 1.10% 31.77x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.30% 26.86x
Party Suppliers 0.08% 26.86x
Custom Gifts 0.07% 25.93x
Vitamin Shoppers 0.07% 25.86x
Amateur Radios 0.08% 23.70x
Backpacking 8.79% 21.76x
Bathrooms & Plumbing 0.08% 21.49x
Winter Sports & Gear 0.44% 21.38x
Furniture Shopping 1.06% 20.28x
Toys Shopping 0.30% 19.00x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male