Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 52.97% 38.41x
Home Custom Bedroom Decorators 46.86% 36.95x
Custom Home Lighting Shoppers 46.85% 36.94x
Texas Activity Researchers 43.12% 35.59x
Department Store Shoppers 48.25% 35.16x
Sale Seekers 47.34% 34.91x
Orlando Activities Researchers 43.14% 34.54x
Online Health Researchers 45.23% 34.45x
Auto Insurance Shoppers 48.82% 34.43x
Men's Clothing Shoppers 47.92% 34.30x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.11x
Bonobos 0.12% 1.60x
Jos A. Bank Clothiers 0.39% 1.54x
White House Black Market 0.42% 1.38x
Mens Wearhouse 0.60% 1.38x
REI 0.02% 1.32x
Johnston and Murphy 0.54% 1.28x
Topshop 0.02% 1.24x
Zara 0.03% 1.19x
Columbia 0.02% 1.16x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is modells.com.

Website Composition Index
modells.com 1.36% 58.58x
baseballexpress.com 1.38% 49.34x
the-house.com 1.18% 47.79x
swimoutlet.com 3.38% 44.64x
detonate.com 1.22% 44.26x
menupages.com 1.52% 42.76x
mensfitness.com 2.62% 42.25x
performancebike.com 2.48% 42.04x
rei.com 1.58% 41.66x
toysrus.com 6.64% 41.28x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.04% 22.61x
Washington D.C. Hotels 0.02% 21.37x
Home Improvement Contractor 1.76% 20.49x
Winter Sports & Gear 3.21% 19.49x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.40% 19.20x
Sports Apparel 0.82% 19.15x
Cars, Travel & Food 0.64% 19.08x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 18.99x
Holiday Gifts 1.01% 18.33x
Flags & Trump 0.12% 17.46x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male