Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 47.34% 55.33x
Department Store Shoppers 41.67% 53.43x
Home Custom Bedroom Decorators 41.03% 52.70x
Custom Home Lighting Shoppers 41.11% 52.39x
Sale Seekers 43.12% 50.64x
Texas Activity Researchers 36.23% 50.12x
Discount Big Box Shoppers 41.95% 50.00x
Men's Clothing Shoppers 44.16% 49.72x
First Aid Researchers 48.61% 49.62x
Online Health Researchers 38.86% 49.03x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.00x
Jos A. Bank Clothiers 0.46% 1.60x
Supreme 0.02% 1.56x
The North Face 0.04% 1.52x
Bonobos 0.09% 1.52x
Ann Taylor 0.04% 1.46x
REI 0.02% 1.39x
LL Bean 0.01% 1.39x
Johnston and Murphy 0.19% 1.36x
Mens Wearhouse 0.62% 1.32x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is modells.com.

Website Composition Index
modells.com 2.71% 83.09x
golfgalaxy.com 1.85% 75.20x
mylocker.net 1.15% 72.83x
the-house.com 2.27% 66.35x
ebags.com 1.49% 66.01x
bestparking.com 1.41% 65.91x
baseballexpress.com 2.34% 63.51x
swimoutlet.com 5.80% 58.65x
academy.com 1.75% 58.36x
outsideonline.com 1.13% 56.73x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.06% 33.21x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.74% 28.42x
Home Improvement Contractor 2.76% 25.94x
Winter Sports & Gear 4.72% 25.60x
Sports Apparel 1.23% 23.58x
Golf & Boats 0.03% 23.36x
Holiday Gifts 1.53% 23.16x
Washington D.C. Hotels 0.03% 23.01x
Flags & Trump 0.17% 22.87x
Action Sports 3.03% 22.63x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male