Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 1.2 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 26.78% 45.92x
Online Home Decor Shoppers 16.03% 38.74x
Discount Big Box Shoppers 27.56% 37.63x
Online Health Researchers 17.75% 36.73x
Home Decor Shoppers 30.08% 36.12x
Home Exterior Design Enthusiasts 23.49% 36.08x
Work Comes First Travelers 16.66% 35.62x
Home Custom Bedroom Decorators 10.67% 35.47x
Custom Home Lighting Shoppers 10.67% 35.47x
Home Buyers 27.95% 35.41x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.31x
Carhartt 0.15% 1.17x
Gap 0.01% 1.10x
Mens Wearhouse 0.02% 0.99x
Old Navy 0.02% 0.94x
Maurices 0.02% 0.87x
Victoria's Secret 0.02% 0.80x
The Childrens Place 0.01% 0.77x
Journeys 0.01% 0.59x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is outsideonline.com.

Website Composition Index
outsideonline.com 3.33% 41.54x
steepandcheap.com 1.91% 30.75x
findsimilar.com 1.55% 30.46x
sportsmansguide.com 6.28% 28.12x
hotels.com 1.97% 27.86x
gunbroker.com 1.02% 27.37x
expedia.com 3.66% 27.16x
backpackinglight.com 1.46% 26.88x
rotoworld.com 1.05% 26.16x
partycity.com 3.05% 25.06x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.49% 26.26x
Backpacking 5.64% 25.28x
Lacrosse College Athletics 0.22% 23.80x
Action Sports 0.37% 22.02x
Discount Shopping 0.11% 18.06x
Appliances & Reviews 4.46% 17.91x
Furniture Shopping 0.15% 17.68x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 9.18% 16.28x
Sports Apparel 5.66% 16.11x
US Soccer 0.23% 15.88x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male