Explore the Sporting Goods Shoppers Audience
Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.
INTERESTS
The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.
| Interest | Composition | Index |
| Hardware Shoppers | 47.31% | 35.88x |
| Custom Home Lighting Shoppers | 40.85% | 32.87x |
| Home Custom Bedroom Decorators | 40.85% | 32.87x |
| Online Health Researchers | 39.85% | 31.73x |
| Work Hard, Play Hard Travelers | 46.75% | 31.62x |
| Sale Seekers | 44.32% | 31.42x |
| Orlando Activities Researchers | 38.84% | 31.31x |
| Auto Insurance Shoppers | 42.44% | 31.14x |
| Discount Big Box Shoppers | 45.04% | 31.02x |
| Texas Activity Researchers | 38.55% | 30.88x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
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APPAREL RETAILERS
The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.58x |
| Old Navy | 0.01% | 1.30x |
| Carhartt | 0.12% | 1.17x |
| Mens Wearhouse | 0.01% | 0.89x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
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WEBSITES
The Sporting Goods Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sporting Goods Shoppers audience is performancebike.com.
| Website | Composition | Index |
| performancebike.com | 1.00% | 45.18x |
| bobstores.com | 2.41% | 36.98x |
| weeklystandard.com | 1.25% | 36.67x |
| ntknetwork.com | 1.31% | 36.53x |
| alltrails.com | 3.82% | 35.66x |
| sportsmanswarehouse.com | 2.54% | 35.58x |
| thegamer.tv | 1.35% | 35.08x |
| tillys.com | 2.09% | 34.72x |
| ems.com | 3.87% | 33.09x |
| theopen.com | 1.16% | 31.78x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.39% | 21.32x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.14% | 20.69x |
| Backpacking | 7.30% | 20.09x |
| Discount Shopping | 0.77% | 20.02x |
| Winter Sports & Gear | 2.44% | 19.87x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 19.38x |
| Southern California Tourism | 2.19% | 19.28x |
| Rural Living | 0.04% | 19.12x |
| Environmentally Friendly Cars | 0.04% | 18.81x |
| Home Improvement Contractor | 0.15% | 18.28x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
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DEMOGRAPHICS
The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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