Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 48.32% 60.50x
Home Custom Bedroom Decorators 41.77% 58.35x
Sale Seekers 44.02% 56.16x
Men's Clothing Shoppers 44.69% 56.00x
Custom Home Lighting Shoppers 42.71% 55.48x
Texas Activity Researchers 37.82% 55.40x
Department Store Shoppers 45.08% 55.12x
First Aid Researchers 48.81% 54.90x
Cholesterol Researchers 39.24% 53.94x
Nashville Activity Researchers 39.80% 53.90x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.75x
Banana Republic 0.05% 1.70x
Patagonia 0.02% 1.67x
Bonobos 0.05% 1.61x
Supreme 0.02% 1.58x
Uniqlo 0.01% 1.50x
Jos A. Bank Clothiers 0.33% 1.48x
Saint Laurent Paris 0.01% 1.47x
Gap 0.06% 1.46x
Armani 0.04% 1.45x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is nashbar.com.

Website Composition Index
nashbar.com 1.03% 76.31x
modells.com 2.94% 72.16x
golfgalaxy.com 1.99% 65.88x
aeropostale.com 1.12% 64.58x
mylocker.net 1.28% 63.45x
ebags.com 1.64% 58.32x
bestparking.com 1.57% 57.68x
the-house.com 2.47% 57.54x
baseballexpress.com 2.48% 53.17x
swimoutlet.com 6.33% 50.97x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.07% 34.26x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.82% 29.14x
Home Improvement Contractor 2.94% 26.38x
Winter Sports & Gear 4.94% 25.15x
Holiday Gifts 1.57% 23.93x
Sports Apparel 1.20% 23.38x
Washington D.C. Hotels 0.03% 23.30x
Flags & Trump 0.16% 22.69x
Cars, Travel & Food 0.91% 22.64x
Rural Living 0.21% 22.59x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male