Explore the Sporting Goods Shoppers Audience
Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.
INTERESTS
The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.
| Interest | Composition | Index |
| Hardware Shoppers | 26.78% | 45.92x |
| Online Home Decor Shoppers | 16.03% | 38.74x |
| Discount Big Box Shoppers | 27.56% | 37.63x |
| Online Health Researchers | 17.75% | 36.73x |
| Home Decor Shoppers | 30.08% | 36.12x |
| Home Exterior Design Enthusiasts | 23.49% | 36.08x |
| Work Comes First Travelers | 16.66% | 35.62x |
| Home Custom Bedroom Decorators | 10.67% | 35.47x |
| Custom Home Lighting Shoppers | 10.67% | 35.47x |
| Home Buyers | 27.95% | 35.41x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
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APPAREL RETAILERS
The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.31x |
| Carhartt | 0.15% | 1.17x |
| Gap | 0.01% | 1.10x |
| Mens Wearhouse | 0.02% | 0.99x |
| Old Navy | 0.02% | 0.94x |
| Maurices | 0.02% | 0.87x |
| Victoria's Secret | 0.02% | 0.80x |
| The Childrens Place | 0.01% | 0.77x |
| Journeys | 0.01% | 0.59x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
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WEBSITES
The Sporting Goods Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sporting Goods Shoppers audience is outsideonline.com.
| Website | Composition | Index |
| outsideonline.com | 3.33% | 41.54x |
| steepandcheap.com | 1.91% | 30.75x |
| findsimilar.com | 1.55% | 30.46x |
| sportsmansguide.com | 6.28% | 28.12x |
| hotels.com | 1.97% | 27.86x |
| gunbroker.com | 1.02% | 27.37x |
| expedia.com | 3.66% | 27.16x |
| backpackinglight.com | 1.46% | 26.88x |
| rotoworld.com | 1.05% | 26.16x |
| partycity.com | 3.05% | 25.06x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 0.49% | 26.26x |
| Backpacking | 5.64% | 25.28x |
| Lacrosse College Athletics | 0.22% | 23.80x |
| Action Sports | 0.37% | 22.02x |
| Discount Shopping | 0.11% | 18.06x |
| Appliances & Reviews | 4.46% | 17.91x |
| Furniture Shopping | 0.15% | 17.68x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 9.18% | 16.28x |
| Sports Apparel | 5.66% | 16.11x |
| US Soccer | 0.23% | 15.88x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
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DEMOGRAPHICS
The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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