Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 42.78% 43.29x
Online Health Researchers 34.75% 38.81x
Home Custom Bedroom Decorators 30.87% 38.65x
Custom Home Lighting Shoppers 30.87% 38.65x
Orlando Activities Researchers 31.61% 38.05x
Online Home Decor Shoppers 36.14% 38.03x
Sale Seekers 39.07% 37.93x
Men's Clothing Shoppers 37.69% 37.90x
Discount Big Box Shoppers 41.41% 37.45x
Home Exterior Design Enthusiasts 37.57% 36.71x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.84x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is roguefitness.com.

Website Composition Index
roguefitness.com 1.49% 52.38x
galls.com 1.06% 44.22x
meredith.com 1.36% 41.46x
tapinto.net 1.48% 41.16x
teamusa.org 1.52% 40.49x
rei.com 3.75% 40.13x
ncsasports.org 1.32% 39.84x
opb.org 1.31% 38.89x
pga.com 1.65% 38.24x
radaris.com 1.98% 38.22x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 0.08% 28.47x
Construction Apparel 0.20% 27.43x
Home Decoration - Crafts & Kids 0.15% 27.18x
National Parks 0.71% 26.49x
Crossfit & Obstacle Race Enthusiasts 0.83% 25.87x
Men's Dress Shirt Shopping 0.16% 25.07x
Vitamin Shoppers 0.44% 24.48x
Promo Codes 1.34% 22.85x
Yard Structures 0.28% 22.63x
US Soccer 0.66% 20.81x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male