Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 42.50% 45.90x
Online Health Researchers 34.76% 41.38x
Sale Seekers 40.02% 41.19x
Home Custom Bedroom Decorators 32.18% 40.65x
Custom Home Lighting Shoppers 32.18% 40.64x
Orlando Activities Researchers 32.61% 40.05x
Men's Clothing Shoppers 38.62% 40.02x
Auto Insurance Shoppers 37.61% 39.53x
Online Home Decor Shoppers 35.05% 39.38x
Discount Big Box Shoppers 42.25% 39.20x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.36x
Carhartt 0.12% 1.18x
Victoria's Secret 0.02% 1.17x
Express 0.01% 1.10x
Mens Wearhouse 0.01% 1.08x
Buckle 0.01% 0.98x
Old Navy 0.01% 0.97x
Maurices 0.01% 0.94x
The Childrens Place 0.01% 0.94x
Journeys 0.01% 0.91x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is ems.com.

Website Composition Index
ems.com 1.38% 65.63x
westmarine.com 1.04% 49.41x
roguefitness.com 2.27% 48.86x
dunhamssports.com 1.25% 47.39x
coned.com 1.26% 45.80x
southwest.com 1.50% 43.52x
meredith.com 2.02% 42.04x
christmastreeshops.com 1.17% 41.73x
joesnewbalanceoutlet.com 1.10% 40.78x
traillink.com 1.29% 40.73x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.27% 25.23x
Holiday Gifts 0.15% 24.88x
National Parks 0.85% 24.86x
Vitamin Shoppers 0.78% 24.79x
Crossfit & Obstacle Race Enthusiasts 1.25% 24.67x
Winter Sports & Gear 1.15% 24.45x
General Interest 0.06% 23.82x
Men's Dress Shirt Shopping 0.23% 22.90x
US Soccer 0.82% 22.32x
Cigars 0.07% 22.19x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male