Explore the Sporting Goods Shoppers Audience
Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.
INTERESTS
The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.
| Interest | Composition | Index |
| Hardware Shoppers | 47.34% | 55.33x |
| Department Store Shoppers | 41.67% | 53.43x |
| Home Custom Bedroom Decorators | 41.03% | 52.70x |
| Custom Home Lighting Shoppers | 41.11% | 52.39x |
| Sale Seekers | 43.12% | 50.64x |
| Texas Activity Researchers | 36.23% | 50.12x |
| Discount Big Box Shoppers | 41.95% | 50.00x |
| Men's Clothing Shoppers | 44.16% | 49.72x |
| First Aid Researchers | 48.61% | 49.62x |
| Online Health Researchers | 38.86% | 49.03x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
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APPAREL RETAILERS
The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.00x |
| Jos A. Bank Clothiers | 0.46% | 1.60x |
| Supreme | 0.02% | 1.56x |
| The North Face | 0.04% | 1.52x |
| Bonobos | 0.09% | 1.52x |
| Ann Taylor | 0.04% | 1.46x |
| REI | 0.02% | 1.39x |
| LL Bean | 0.01% | 1.39x |
| Johnston and Murphy | 0.19% | 1.36x |
| Mens Wearhouse | 0.62% | 1.32x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
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WEBSITES
The Sporting Goods Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sporting Goods Shoppers audience is modells.com.
| Website | Composition | Index |
| modells.com | 2.71% | 83.09x |
| golfgalaxy.com | 1.85% | 75.20x |
| mylocker.net | 1.15% | 72.83x |
| the-house.com | 2.27% | 66.35x |
| ebags.com | 1.49% | 66.01x |
| bestparking.com | 1.41% | 65.91x |
| baseballexpress.com | 2.34% | 63.51x |
| swimoutlet.com | 5.80% | 58.65x |
| academy.com | 1.75% | 58.36x |
| outsideonline.com | 1.13% | 56.73x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.06% | 33.21x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.74% | 28.42x |
| Home Improvement Contractor | 2.76% | 25.94x |
| Winter Sports & Gear | 4.72% | 25.60x |
| Sports Apparel | 1.23% | 23.58x |
| Golf & Boats | 0.03% | 23.36x |
| Holiday Gifts | 1.53% | 23.16x |
| Washington D.C. Hotels | 0.03% | 23.01x |
| Flags & Trump | 0.17% | 22.87x |
| Action Sports | 3.03% | 22.63x |
Composition Percentage:
The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
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DEMOGRAPHICS
The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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