Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 5.5 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 54.60% 27.27x
Home Custom Bedroom Decorators 47.20% 25.98x
Custom Home Lighting Shoppers 47.18% 25.98x
Texas Activity Researchers 43.66% 25.70x
Home Exterior Design Enthusiasts 43.23% 25.47x
Orlando Activities Researchers 43.31% 25.34x
Online Health Researchers 47.72% 24.86x
Auto Insurance Shoppers 48.35% 24.76x
Department Store Shoppers 49.47% 24.68x
Sale Seekers 49.20% 24.45x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.57x
REI 0.01% 1.46x
Lululemon 0.04% 1.36x
Bonobos 0.01% 1.35x
H&M 0.05% 1.25x
Uniqlo 0.01% 1.22x
Armani 0.02% 1.21x
Coach 0.03% 1.20x
Urban Outfitters 0.03% 1.19x
American Apparel 0.02% 1.19x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is performancebike.com.

Website Composition Index
performancebike.com 1.01% 32.68x
swimoutlet.com 1.14% 31.94x
toysrus.com 2.11% 31.02x
dingit.tv 1.50% 29.63x
calculator.net 1.20% 28.48x
thegamer.tv 1.52% 28.18x
ntknetwork.com 1.21% 28.12x
sportsmanswarehouse.com 2.69% 27.59x
harborfreight.com 1.95% 27.43x
bobstores.com 2.20% 27.16x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.62% 18.21x
ISPs & Local Services 0.02% 17.93x
Cars, Travel & Food 0.25% 17.92x
Sports - Skiing, Snowboarding 0.02% 17.69x
Discount Shopping 1.85% 16.76x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 16.68x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 16.33x
Rural Living 0.08% 15.69x
Southern California Cluster 0.62% 15.57x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.24% 15.11x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male