Dstillery Audiences

SPORTING GOODS SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Sporting Goods Shoppers Audience

Below you'll find more information about the Sporting Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sporting Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sporting Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sporting Goods Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 45.92% 33.14x
Sale Seekers 41.68% 31.53x
Men's Clothing Shoppers 45.17% 30.45x
First Aid Researchers 47.50% 30.44x
Cholesterol Researchers 39.54% 29.85x
Discount Big Box Shoppers 41.01% 29.52x
Realtors & Real Estate Researchers 39.35% 28.42x
Vacation Rental Accommodation Researchers 45.69% 28.32x
Home Decor Shoppers 40.70% 27.80x
Ski House Second Home Owners 41.70% 27.76x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sporting Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sporting Goods Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.57x
Supreme 0.00% 1.53x
REI 0.02% 1.27x
Lululemon 0.05% 1.25x
Columbia 0.01% 1.19x
LOFT 0.04% 1.17x
Armani 0.02% 1.17x
The North Face 0.02% 1.16x
Talbots 0.05% 1.13x
American Eagle Outfitters 0.05% 1.13x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Location attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sporting Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sporting Goods Shoppers audience is modells.com.

Website Composition Index
modells.com 4.21% 76.91x
littleleague.org 1.31% 74.32x
golfdiscount.com 1.08% 72.59x
soccer.com 1.18% 71.66x
golfgalaxy.com 2.81% 71.47x
backpackinglight.com 1.10% 68.92x
aeropostale.com 1.66% 68.08x
mylocker.net 1.85% 66.09x
ebags.com 2.35% 60.31x
expeditionportal.com 1.23% 60.21x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Web attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sporting Goods Shoppers audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.09% 27.21x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.18% 25.06x
Winter Sports & Gear 5.61% 20.54x
Golf & Boats 0.04% 19.68x
Home Improvement Contractor 4.03% 18.66x
Flags & Trump 0.19% 17.44x
Washington D.C. Hotels 0.05% 17.20x
Concert Posters 1.53% 17.03x
Bags & Luggage 4.03% 17.01x
Holiday Gifts 1.91% 16.86x
Composition Percentage: The overlap percentage between the Sporting Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sporting Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sporting Goods Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male