Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 2.6 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 40.26% 31.06x
ESPN Enthusiasts 37.15% 30.11x
Daily Fantasy Sports Enthusiasts 42.69% 27.60x
College Football Fans 36.04% 27.28x
NCAA Football Fans 35.64% 26.57x
NCAA Fans 28.71% 26.48x
NBA Fans 34.91% 26.01x
March Madness Enthusiasts 33.32% 25.27x
MLB Fans 29.51% 25.01x
NFL Fans 29.90% 24.45x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.35x
Jos A. Bank Clothiers 0.02% 1.30x
Michael Kors 0.01% 1.23x
LOFT 0.02% 1.21x
Chicos 0.02% 1.18x
Talbots 0.01% 1.18x
White House Black Market 0.02% 1.13x
Lane Bryant 0.02% 1.11x
Carhartt 0.23% 1.08x
Banana Republic 0.02% 1.02x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is vegasinsider.com.

Website Composition Index
vegasinsider.com 2.80% 58.51x
picksandparlays.net 2.58% 51.62x
covers.com 2.59% 50.34x
rotoworld.com 4.47% 42.17x
sportsline.com 13.89% 40.91x
fantasydata.com 3.69% 39.53x
drafttek.com 1.11% 38.60x
lineups.com 2.70% 38.22x
fftoday.com 1.30% 37.61x
rotowire.com 9.59% 37.12x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.34% 26.29x
Institutional Investing 0.04% 17.53x
Fantasy Sports 30.75% 17.14x
College Sports 0.36% 15.52x
Florida College Athletics 0.81% 14.99x
Virginia Athletics 0.15% 14.58x
Golf Travel & Gear 7.34% 14.49x
Pac 12 Sports 1.30% 13.71x
Southeast College Athletics 1.00% 13.33x
Illinois College Sports 0.34% 13.24x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male