Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 2.6 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 20.34% 27.04x
NFL Fans 26.31% 26.71x
NCAA Fans 22.03% 25.73x
Olympic Sports Enthusiasts 32.31% 24.58x
March Madness Enthusiasts 34.24% 24.37x
Miami Dolphins Fans 26.39% 24.34x
College Football Fans 32.90% 23.86x
Houston Texans Fans 25.54% 23.56x
Super Bowl Bracket Projection Enthusiasts 30.21% 22.92x
San Francisco 49ers Fans 25.58% 22.76x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.27x
American Eagle Outfitters 0.01% 1.17x
Zumiez 0.02% 1.14x
H&M 0.01% 1.07x
Maurices 0.03% 1.05x
Gymboree 0.02% 0.98x
Journeys 0.01% 0.90x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is rotoballer.com.

Website Composition Index
rotoballer.com 14.31% 47.03x
fantasysp.com 6.69% 46.39x
thehuddle.com 3.35% 45.32x
fantasydata.com 3.88% 44.91x
razzball.com 1.99% 44.90x
sportschatplace.com 1.79% 44.64x
picksandparlays.net 1.45% 44.29x
thefantasyfootballers.com 11.68% 41.36x
winnersandwhiners.com 2.34% 39.53x
sportsline.com 7.93% 39.08x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 23.39% 12.98x
Horse Racing 0.05% 11.80x
Virginia Athletics 0.09% 10.94x
Golf Travel & Gear 3.51% 10.69x
Illinois College Sports 0.41% 10.62x
Florida College Athletics 0.50% 10.20x
Pac 12 Sports 1.15% 10.18x
Southeast College Athletics 1.03% 9.75x
College Sports 0.15% 9.56x
Latest Sports News 51.95% 8.53x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male