Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 2.4 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 42.05% 33.87x
Fantasy Football Enthusiasts 40.80% 31.46x
NFL Fans 37.77% 30.10x
MLB Fans 38.50% 29.32x
College Football Fans 43.45% 28.69x
Los Angeles Rams Fans 34.04% 28.04x
Miami Dolphins Fans 33.70% 27.89x
NCAA Fans 37.66% 27.32x
Cincinnati Bengals Fans 34.25% 26.84x
NBA Fans 37.57% 26.83x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Madewell.

Location Composition Index
Madewell 0.03% 1.50x
Joe's Jeans 0.01% 1.46x
Hugo Boss 0.04% 1.45x
Jos A. Bank Clothiers 0.25% 1.44x
Intermix 0.01% 1.39x
LOFT 0.08% 1.35x
The North Face 0.03% 1.35x
Ann Taylor 0.03% 1.32x
Chicos 0.06% 1.30x
Victoria's Secret 0.12% 1.28x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is lasvegassportsbetting.com.

Website Composition Index
lasvegassportsbetting.com 1.01% 59.89x
vegasinsider.com 2.91% 59.50x
thespread.com 2.74% 59.41x
vsin.com 1.23% 55.76x
docsports.com 4.67% 52.92x
fantasyalarm.com 1.21% 49.70x
picksandparlays.net 2.89% 48.69x
draftsharks.com 1.05% 46.80x
nflweather.com 1.64% 46.62x
racingdudes.com 1.63% 46.47x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 4.36% 24.24x
Fantasy Sports 32.78% 23.63x
Golf Travel & Gear 19.71% 18.96x
Tennis, Golf & Boxing 11.16% 16.10x
Illinois College Sports 0.91% 15.50x
Sports Apparel 1.09% 15.41x
Alternative Streaming Services 0.53% 15.00x
Pac 12 Sports 3.25% 14.64x
Southeast College Athletics 2.94% 14.00x
Florida College Athletics 6.10% 13.65x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male