Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 2.9 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 37.53% 25.37x
Fantasy Football Enthusiasts 38.62% 24.69x
College Football Fans 36.92% 23.26x
Daily Fantasy Sports Enthusiasts 42.28% 22.96x
NCAA Football Fans 34.87% 22.53x
NCAA Fans 29.19% 22.47x
NBA Fans 35.71% 22.22x
March Madness Enthusiasts 34.58% 21.47x
MLB Fans 31.41% 21.21x
NFL Fans 31.27% 21.14x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.26x
Banana Republic 0.01% 1.21x
White House Black Market 0.01% 1.18x
The Childrens Place 0.02% 1.16x
Express 0.01% 1.10x
Mens Wearhouse 0.01% 1.08x
Journeys 0.01% 1.00x
Chicos 0.01% 0.98x
Old Navy 0.01% 0.96x
Maurices 0.02% 0.92x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is vegasinsider.com.

Website Composition Index
vegasinsider.com 4.27% 52.10x
picksandparlays.net 2.25% 48.63x
fantasydata.com 2.31% 43.48x
covers.com 3.62% 43.24x
sportsline.com 13.10% 39.95x
rotoworld.com 6.27% 36.98x
razzball.com 1.92% 35.67x
rotoballer.com 5.85% 35.09x
drafttek.com 1.42% 35.01x
rotowire.com 8.08% 34.94x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.54% 20.88x
Fantasy Sports 23.86% 17.27x
Florida College Athletics 1.05% 15.01x
Institutional Investing 0.09% 14.71x
Virginia Athletics 0.23% 14.15x
College Sports 0.38% 13.32x
Motorsports 0.71% 13.29x
Illinois College Sports 0.34% 13.03x
Southeast College Athletics 0.98% 12.89x
Marijuana 0.03% 12.61x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male