Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 2.2 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 41.32% 33.50x
Fantasy Football Enthusiasts 41.63% 31.36x
College Football Fans 37.87% 30.43x
NFL Fans 33.83% 28.80x
NCAA Fans 30.30% 28.73x
NCAA Football Fans 38.10% 28.52x
MLB Fans 31.13% 27.95x
NBA Fans 36.11% 27.73x
Kansas City Chiefs Fans 33.24% 27.07x
Tampa Bay Buccaneers Fans 35.49% 26.71x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.21x
Old Navy 0.02% 1.09x
Carhartt 0.12% 1.04x
Maurices 0.02% 1.02x
Express 0.01% 0.98x
Journeys 0.01% 0.83x
Victoria's Secret 0.01% 0.79x
The Childrens Place 0.01% 0.78x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is thespread.com.

Website Composition Index
thespread.com 1.19% 57.12x
picksandparlays.net 2.96% 49.58x
vegasinsider.com 7.62% 49.09x
fantasydata.com 2.74% 44.27x
sportsline.com 14.81% 42.13x
fantasyfootballnerd.com 1.57% 41.82x
pga.com 2.73% 39.90x
rotowire.com 7.60% 39.25x
fftoday.com 1.48% 38.91x
covers.com 5.35% 38.57x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 1.07% 23.96x
Illinois College Sports 0.19% 22.45x
Fantasy Sports 31.30% 18.17x
Upstate New York State Athletics 0.06% 17.79x
Pac 12 Sports 0.50% 17.67x
College Sports 0.49% 17.33x
Florida College Athletics 1.27% 17.32x
Virginia Athletics 0.15% 17.16x
Tennis, Golf & Boxing 2.39% 17.07x
Bowling 0.39% 16.61x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male