Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 2.6 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 42.07% 26.28x
Fantasy Football Enthusiasts 41.05% 23.65x
College Football Fans 40.64% 23.47x
NCAA Football Fans 38.78% 22.12x
MLB Fans 34.03% 22.02x
NFL Fans 35.49% 21.94x
NCAA Fans 33.53% 21.90x
Daily Fantasy Sports Enthusiasts 40.42% 20.61x
NBA Fans 37.96% 20.59x
March Madness Enthusiasts 35.24% 20.40x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.46x
Jos A. Bank Clothiers 0.01% 1.38x
Gap 0.01% 1.35x
Dressbarn 0.01% 1.28x
Chicos 0.01% 1.25x
Express 0.01% 1.21x
Old Navy 0.02% 1.18x
Mens Wearhouse 0.01% 1.09x
Journeys 0.01% 1.04x
Carhartt 0.15% 1.01x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is thespread.com.

Website Composition Index
thespread.com 1.32% 47.51x
racingdudes.com 1.00% 38.92x
picksandparlays.net 2.28% 37.11x
vegasinsider.com 10.18% 35.67x
nyra.com 1.17% 34.82x
footballoutsiders.com 2.15% 33.41x
rydercup.com 1.34% 32.85x
scoresandodds.com 1.17% 31.64x
fantasyfootballnerd.com 1.41% 31.63x
sportsline.com 16.59% 31.62x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 1.98% 20.56x
Illinois College Sports 0.25% 18.64x
Fantasy Sports 32.60% 15.63x
Upstate New York State Athletics 0.13% 15.50x
Pac 12 Sports 0.59% 14.78x
Texas Off-Roading 0.04% 14.42x
Tennis, Golf & Boxing 4.64% 14.40x
Virginia Athletics 0.25% 14.05x
Florida College Athletics 2.21% 13.86x
College Sports 0.86% 13.64x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male