Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 2.2 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 36.61% 48.81x
Fantasy Football Enthusiasts 38.43% 47.37x
Golf Course Researchers 4.91% 47.04x
NFL Fans 34.09% 44.31x
MLB Fans 35.84% 44.15x
NCAA Football Fans 36.35% 43.79x
College Football Fans 40.80% 43.22x
NCAA Fans 36.22% 43.18x
March Madness Enthusiasts 33.69% 41.15x
Football Enthusiasts 35.51% 40.79x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.54% 1.75x
Supreme 0.02% 1.63x
Bonobos 0.10% 1.63x
Everlane 0.01% 1.59x
Mens Wearhouse 0.72% 1.44x
Johnston and Murphy 0.21% 1.43x
White House Black Market 0.32% 1.38x
Lululemon 0.08% 1.35x
Hugo Boss 0.04% 1.33x
Chicos 0.09% 1.32x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is vegasinsider.com.

Website Composition Index
vegasinsider.com 2.24% 102.09x
thespread.com 2.55% 99.22x
lasvegassportsbetting.com 1.39% 96.81x
docsports.com 3.98% 94.20x
vsin.com 1.35% 90.47x
picksandparlays.net 3.07% 84.83x
nflweather.com 1.28% 81.79x
theopen.com 7.09% 74.65x
fantasyalarm.com 1.60% 74.38x
racingdudes.com 2.54% 71.66x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 6.67% 26.41x
Fantasy Sports 30.25% 24.83x
Illinois College Sports 0.77% 19.71x
Golf Travel & Gear 20.19% 19.43x
Sports Apparel 0.96% 18.33x
Pac 12 Sports 2.70% 17.75x
Alternative Streaming Services 0.36% 16.50x
Tennis, Golf & Boxing 14.13% 16.41x
Southeast College Athletics 2.66% 16.04x
Florida College Athletics 5.88% 15.15x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male