Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 2.8 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 38.93% 30.56x
Fantasy Football Enthusiasts 40.04% 29.06x
College Football Fans 37.19% 28.14x
NCAA Fans 30.02% 26.94x
NCAA Football Fans 36.85% 26.66x
Daily Fantasy Sports Enthusiasts 41.39% 26.38x
NBA Fans 35.65% 25.88x
March Madness Enthusiasts 34.42% 25.33x
MLB Fans 30.17% 25.14x
NFL Fans 31.33% 24.68x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.01x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is vegasinsider.com.

Website Composition Index
vegasinsider.com 5.51% 51.62x
picksandparlays.net 2.81% 48.87x
fantasyfootballnerd.com 1.12% 44.48x
fantasydata.com 2.39% 44.25x
fftoday.com 1.13% 41.51x
sportsline.com 13.74% 40.28x
covers.com 4.78% 39.44x
pga.com 1.59% 38.35x
winnersandwhiners.com 3.59% 35.79x
rotowire.com 7.93% 35.64x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.76% 23.92x
Fantasy Sports 29.41% 18.90x
Florida College Athletics 1.16% 16.43x
Tennis, Golf & Boxing 1.70% 16.02x
Bowling 0.33% 15.51x
College Sports 0.45% 15.29x
Upstate New York State Athletics 0.03% 15.14x
Institutional Investing 0.13% 14.25x
Golf Travel & Gear 7.07% 14.16x
Marijuana 0.06% 14.15x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male