Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 3.6 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 45.58% 33.35x
Fantasy Football Enthusiasts 41.67% 31.08x
NFL Fans 39.64% 30.59x
College Football Fans 43.62% 29.85x
MLB Fans 40.46% 29.76x
NCAA Football Fans 43.10% 29.44x
Football Enthusiasts 41.09% 29.20x
NCAA Fans 39.19% 29.11x
NBA Fans 39.71% 28.06x
March Madness Enthusiasts 40.27% 27.98x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.77x
Jos A. Bank Clothiers 0.44% 1.65x
Bonobos 0.12% 1.59x
White House Black Market 0.45% 1.44x
Mens Wearhouse 0.63% 1.40x
Johnston and Murphy 0.59% 1.35x
Club Monaco 0.02% 1.33x
Topshop 0.02% 1.29x
The North Face 0.03% 1.26x
Tommy Bahama 0.04% 1.24x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is docsports.com.

Website Composition Index
docsports.com 2.25% 56.25x
thespread.com 1.65% 56.14x
theopen.com 4.46% 48.44x
fantasyalarm.com 1.16% 48.08x
fantasycpr.com 1.79% 48.04x
picksandparlays.net 2.10% 47.92x
pgatourlive.com 1.51% 45.14x
racingdudes.com 1.74% 44.37x
vegasinsider.com 3.71% 41.66x
draftkings.com 2.09% 40.09x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 4.49% 18.73x
Illinois College Sports 0.55% 15.92x
Fantasy Sports 29.73% 15.48x
Golf Travel & Gear 15.78% 14.91x
Sports Apparel 0.61% 14.16x
Pac 12 Sports 1.77% 14.06x
Tennis, Golf & Boxing 11.11% 12.98x
Southeast College Athletics 1.90% 12.94x
Upstate New York State Athletics 0.18% 12.31x
Florida College Athletics 4.37% 11.93x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male