Explore the Sports Gamblers Audience
Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sports Gamblers audience.
INTERESTS
The Sports Gamblers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Gamblers audience is Fantasy Football Enthusiasts.
| Interest | Composition | Index |
| Fantasy Football Enthusiasts | 40.26% | 31.06x |
| ESPN Enthusiasts | 37.15% | 30.11x |
| Daily Fantasy Sports Enthusiasts | 42.69% | 27.60x |
| College Football Fans | 36.04% | 27.28x |
| NCAA Football Fans | 35.64% | 26.57x |
| NCAA Fans | 28.71% | 26.48x |
| NBA Fans | 34.91% | 26.01x |
| March Madness Enthusiasts | 33.32% | 25.27x |
| MLB Fans | 29.51% | 25.01x |
| NFL Fans | 29.90% | 24.45x |
Composition Percentage:
The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
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APPAREL RETAILERS
The Sports Gamblers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.35x |
| Jos A. Bank Clothiers | 0.02% | 1.30x |
| Michael Kors | 0.01% | 1.23x |
| LOFT | 0.02% | 1.21x |
| Chicos | 0.02% | 1.18x |
| Talbots | 0.01% | 1.18x |
| White House Black Market | 0.02% | 1.13x |
| Lane Bryant | 0.02% | 1.11x |
| Carhartt | 0.23% | 1.08x |
| Banana Republic | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
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WEBSITES
The Sports Gamblers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sports Gamblers audience is vegasinsider.com.
| Website | Composition | Index |
| vegasinsider.com | 2.80% | 58.51x |
| picksandparlays.net | 2.58% | 51.62x |
| covers.com | 2.59% | 50.34x |
| rotoworld.com | 4.47% | 42.17x |
| sportsline.com | 13.89% | 40.91x |
| fantasydata.com | 3.69% | 39.53x |
| drafttek.com | 1.11% | 38.60x |
| lineups.com | 2.70% | 38.22x |
| fftoday.com | 1.30% | 37.61x |
| rotowire.com | 9.59% | 37.12x |
Composition Percentage:
The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Gamblers audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 0.34% | 26.29x |
| Institutional Investing | 0.04% | 17.53x |
| Fantasy Sports | 30.75% | 17.14x |
| College Sports | 0.36% | 15.52x |
| Florida College Athletics | 0.81% | 14.99x |
| Virginia Athletics | 0.15% | 14.58x |
| Golf Travel & Gear | 7.34% | 14.49x |
| Pac 12 Sports | 1.30% | 13.71x |
| Southeast College Athletics | 1.00% | 13.33x |
| Illinois College Sports | 0.34% | 13.24x |
Composition Percentage:
The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
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DEMOGRAPHICS
The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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