Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 2.5 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 37.81% 54.20x
Fantasy Football Enthusiasts 38.57% 53.93x
MLB Fans 35.66% 50.59x
NFL Fans 36.08% 49.39x
College Football Fans 41.22% 49.12x
NCAA Fans 36.51% 47.22x
Los Angeles Rams Fans 28.86% 46.50x
Miami Dolphins Fans 30.04% 46.07x
March Madness Enthusiasts 34.90% 45.72x
NBA Fans 34.89% 45.70x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Intermix.

Location Composition Index
Intermix 0.02% 1.99x
Patagonia 0.03% 1.81x
Bonobos 0.06% 1.72x
Ann Taylor 0.02% 1.65x
Supreme 0.02% 1.58x
Brooks Brothers 0.05% 1.57x
Topshop 0.01% 1.53x
Jos A. Bank Clothiers 0.39% 1.52x
American Apparel 0.05% 1.49x
Free People 0.02% 1.42x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is vegasinsider.com.

Website Composition Index
vegasinsider.com 2.57% 100.60x
thespread.com 2.82% 98.30x
lasvegassportsbetting.com 1.22% 96.78x
vsin.com 1.32% 90.31x
docsports.com 4.67% 89.29x
picksandparlays.net 3.42% 81.31x
nflweather.com 1.47% 79.64x
fantasyalarm.com 1.56% 72.61x
theopen.com 7.93% 72.08x
racingdudes.com 1.85% 71.03x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 5.82% 28.14x
Fantasy Sports 31.86% 26.42x
Golf Travel & Gear 20.12% 20.67x
Illinois College Sports 0.86% 19.15x
Sports Apparel 0.96% 18.73x
Alternative Streaming Services 0.42% 17.42x
Tennis, Golf & Boxing 13.26% 17.32x
Pac 12 Sports 2.89% 17.14x
Southeast College Athletics 2.85% 15.87x
Florida College Athletics 6.09% 14.87x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male