Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 2.3 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 34.83% 29.61x
ESPN Enthusiasts 31.48% 28.64x
Daily Fantasy Sports Enthusiasts 43.90% 27.57x
NCAA Fans 31.29% 27.04x
NFL Fans 32.54% 25.85x
Super Bowl Bracket Projection Enthusiasts 37.95% 25.69x
NBA Fans 31.86% 25.39x
College Football Fans 32.48% 25.29x
NCAA Football Fans 31.40% 25.08x
Football Enthusiasts 38.93% 23.41x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Express.

Location Composition Index
Express 0.02% 1.44x
Chicos 0.02% 1.41x
White House Black Market 0.02% 1.35x
LOFT 0.01% 1.32x
Banana Republic 0.01% 1.28x
Jos A. Bank Clothiers 0.01% 1.17x
Buckle 0.02% 1.16x
Mens Wearhouse 0.02% 1.15x
Old Navy 0.02% 1.05x
Zumiez 0.01% 1.02x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is picksandparlays.net.

Website Composition Index
picksandparlays.net 2.83% 44.08x
rotoworld.com 1.61% 40.09x
fantasydata.com 2.47% 38.49x
sportsline.com 12.45% 37.17x
sportschatplace.com 2.00% 34.40x
razzball.com 1.75% 33.30x
winnersandwhiners.com 1.98% 33.02x
drf.com 1.07% 31.75x
rotoballer.com 7.00% 31.57x
rotowire.com 8.65% 31.34x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 22.86% 19.61x
Horse Racing 0.12% 19.46x
College Sports 0.28% 12.90x
Golf Travel & Gear 4.85% 12.88x
Pac 12 Sports 1.67% 12.75x
Illinois College Sports 0.60% 12.49x
Virginia Athletics 0.14% 11.93x
Motorsports 0.31% 11.88x
Southeast College Athletics 1.61% 11.60x
Florida College Athletics 0.92% 11.57x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male