Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 3.8 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 42.92% 30.06x
College Football Fans 40.77% 27.36x
Fantasy Football Enthusiasts 40.52% 26.65x
MLB Fans 34.96% 25.79x
NCAA Football Fans 39.68% 25.70x
NFL Fans 36.17% 25.54x
NCAA Fans 35.28% 25.29x
NBA Fans 37.06% 23.70x
Golf Enthusiasts 35.96% 23.68x
Los Angeles Rams Fans 34.61% 23.41x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.28x
Carhartt 0.17% 1.07x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is thespread.com.

Website Composition Index
thespread.com 1.68% 51.96x
theopen.com 1.43% 45.52x
picksandparlays.net 2.66% 43.40x
vegasinsider.com 10.56% 40.55x
rotowire.com 5.71% 37.85x
racingdudes.com 1.33% 37.51x
rydercup.com 1.85% 37.22x
fantasyfootballnerd.com 1.39% 36.81x
nyra.com 1.68% 36.69x
covers.com 5.01% 35.60x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 2.54% 23.11x
Illinois College Sports 0.29% 20.00x
Fantasy Sports 31.84% 19.10x
Upstate New York State Athletics 0.14% 17.25x
Tennis, Golf & Boxing 5.97% 17.03x
Pac 12 Sports 0.71% 16.61x
Golf Travel & Gear 10.70% 16.22x
Florida College Athletics 2.66% 14.73x
College Sports 1.01% 14.23x
Southeast College Athletics 0.93% 14.20x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male