Dstillery Audiences

SPORTS GAMBLERS

Audience Size: 3.7 Million Devices

Explore the Sports Gamblers Audience

Below you'll find more information about the Sports Gamblers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sports Gamblers audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Gamblers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Gamblers audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 43.67% 30.02x
College Football Fans 40.69% 27.55x
Fantasy Football Enthusiasts 40.37% 26.51x
NCAA Football Fans 39.84% 26.10x
MLB Fans 36.33% 25.87x
NCAA Fans 35.16% 25.84x
NFL Fans 37.50% 25.56x
March Madness Enthusiasts 37.12% 24.19x
Golf Enthusiasts 36.19% 23.89x
Daily Fantasy Sports Enthusiasts 40.12% 23.43x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Interest attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Gamblers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Gamblers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 1.72x
Brooks Brothers 0.02% 1.46x
Jos A. Bank Clothiers 0.04% 1.42x
Eddie Bauer 0.02% 1.39x
LOFT 0.05% 1.38x
The North Face 0.01% 1.34x
American Apparel 0.02% 1.33x
Coach 0.02% 1.32x
Free People 0.02% 1.30x
White House Black Market 0.04% 1.29x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Location attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Gamblers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Gamblers audience is thespread.com.

Website Composition Index
thespread.com 1.96% 44.44x
theopen.com 1.84% 41.51x
picksandparlays.net 2.96% 37.94x
nflweather.com 1.17% 36.92x
racingdudes.com 1.26% 35.76x
rydercup.com 2.19% 33.60x
rotowire.com 5.83% 32.21x
seccountry.com 1.35% 31.97x
vegasinsider.com 11.35% 31.85x
scoresandodds.com 1.34% 31.02x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Web attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Gamblers audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 3.25% 22.13x
Fantasy Sports 35.64% 17.96x
Illinois College Sports 0.36% 17.46x
Golf Travel & Gear 12.37% 16.37x
Upstate New York State Athletics 0.19% 15.99x
Tennis, Golf & Boxing 7.65% 15.94x
Pac 12 Sports 1.06% 15.73x
Florida College Athletics 3.49% 13.72x
Southeast College Athletics 1.15% 12.88x
Sports Apparel 0.84% 12.71x
Composition Percentage: The overlap percentage between the Sports Gamblers audience and the Content Affinity attribute.
Index: A comparison of the Sports Gamblers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Gamblers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male