Dstillery Audiences

ST. LOUIS TRIP PLANNERS

Audience Size: 2.5 Million Devices

Explore the St. Louis Trip Planners Audience

Below you'll find more information about the St. Louis Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the St. Louis Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The St. Louis Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the St. Louis Trip Planners audience is Satellite TV Buyers.

Interest Composition Index
Satellite TV Buyers 25.89% 16.77x
St. Louis Cardinals Fans 29.68% 16.41x
Professional Sound Products Researchers 15.99% 14.66x
Kansas City Trip Planners 22.01% 12.74x
Restaurant Menu Researchers 6.39% 11.90x
Las Vegas Hotel Researchers 12.70% 11.86x
Retired Wealthy Assisted Living Researchers 13.04% 11.07x
Southern Central Voters 26.55% 10.90x
Work Hard, Play Hard Travelers 4.43% 10.86x
Speedway Event Enthusiasts 22.36% 10.86x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Interest attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The St. Louis Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the St. Louis Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.04% 1.62x
H&M 0.01% 1.34x
Old Navy 0.02% 1.20x
Gymboree 0.01% 0.65x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Location attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The St. Louis Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the St. Louis Trip Planners audience is bjc.org.

Website Composition Index
bjc.org 1.26% 48.42x
saucemagazine.com 1.17% 47.15x
feastmagazine.com 1.16% 40.06x
myleaderpaper.com 1.08% 39.12x
kmov.com 12.71% 39.02x
riverbender.com 1.64% 37.91x
ksdk.com 24.41% 33.98x
fox2now.com 26.54% 33.26x
riverfronttimes.com 11.72% 33.00x
vivaelbirdos.com 1.94% 32.37x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Web attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the St. Louis Trip Planners audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 16.90% 25.85x
Missouri Travel & Outdoors Cluster 10.29% 15.64x
Illinois News 7.37% 9.45x
Illinois College Sports 0.33% 8.71x
Telescopes 0.03% 8.51x
Health Issues Cluster 4.72% 7.46x
Fire Fighting 0.02% 7.12x
Motorsports 0.14% 7.07x
Online Ticket Buyers 0.39% 6.33x
Kansas City News 9.04% 6.29x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The St. Louis Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female