Explore the St. Louis Trip Planners Audience
Below you'll find more information about the St. Louis Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the St. Louis Trip Planners audience.
INTERESTS
The St. Louis Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the St. Louis Trip Planners audience is St. Louis Cardinals Fans.
| Interest | Composition | Index |
| St. Louis Cardinals Fans | 26.01% | 18.49x |
| Southern Central Voters | 23.07% | 13.05x |
| Kansas City Trip Planners | 22.75% | 12.58x |
| Engagement Ring Shoppers | 17.50% | 11.20x |
| Holiday Season Sporting Goods Deal Shoppers | 12.10% | 10.97x |
| Speedway Event Enthusiasts | 16.76% | 10.81x |
| Las Vegas Hotel Researchers | 13.79% | 10.79x |
| Kansas City Royals Fans | 16.78% | 10.75x |
| Waterfront Vacationers | 15.87% | 10.60x |
| Holiday Season Home Improvement Deal Shoppers | 10.51% | 10.40x |
Composition Percentage:
The overlap percentage between the St. Louis Trip Planners audience and the Interest attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
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APPAREL RETAILERS
The St. Louis Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the St. Louis Trip Planners audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.08% | 1.75x |
| American Eagle Outfitters | 0.03% | 1.21x |
| Carhartt | 0.31% | 1.19x |
| Express | 0.03% | 1.18x |
| Dressbarn | 0.02% | 1.18x |
| Victoria's Secret | 0.04% | 1.17x |
| Buckle | 0.03% | 1.15x |
| Chicos | 0.03% | 1.10x |
| Coach | 0.01% | 1.09x |
| Lane Bryant | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the St. Louis Trip Planners audience and the Location attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
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WEBSITES
The St. Louis Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the St. Louis Trip Planners audience is bjc.org.
| Website | Composition | Index |
| bjc.org | 1.67% | 45.90x |
| baue.com | 1.25% | 38.27x |
| myleaderpaper.com | 1.94% | 37.07x |
| feastmagazine.com | 2.40% | 34.00x |
| emissourian.com | 1.35% | 30.47x |
| riverfronttimes.com | 11.54% | 30.16x |
| stlcc.edu | 1.10% | 29.27x |
| redbirdrants.com | 3.90% | 28.81x |
| krcgtv.com | 3.20% | 27.91x |
| ksdk.com | 23.29% | 27.36x |
Composition Percentage:
The overlap percentage between the St. Louis Trip Planners audience and the Web attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the St. Louis Trip Planners audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 22.06% | 21.41x |
| Missouri Travel & Outdoors Cluster | 11.27% | 14.29x |
| Illinois | 0.03% | 10.08x |
| Illinois College Sports | 0.25% | 9.79x |
| Illinois News | 9.62% | 8.67x |
| Horse Racing | 0.10% | 7.51x |
| Networking Marketing | 0.01% | 7.12x |
| Health Issues Cluster | 0.96% | 6.86x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.02% | 6.76x |
| Cuba & Mexico Media | 0.03% | 6.64x |
Composition Percentage:
The overlap percentage between the St. Louis Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
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DEMOGRAPHICS
The St. Louis Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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