Dstillery Audiences

ST. LOUIS TRIP PLANNERS

Audience Size: 3.7 Million Devices

Explore the St. Louis Trip Planners Audience

Below you'll find more information about the St. Louis Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the St. Louis Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The St. Louis Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the St. Louis Trip Planners audience is Las Vegas Hotel Researchers.

Interest Composition Index
Las Vegas Hotel Researchers 21.37% 52.11x
St. Louis Cardinals Fans 32.88% 49.41x
Home Lending Researchers 21.37% 45.04x
Work Hard, Play Hard Travelers 20.82% 42.45x
Engagement Ring Shoppers 20.00% 39.79x
Southern Central Voters 26.03% 38.30x
Family Adventures Travelers 18.36% 38.20x
Nashville Activity Researchers 10.96% 37.85x
Waterfront Vacationers 17.53% 37.11x
Spa and Pool Owners 16.16% 37.05x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Interest attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The St. Louis Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the St. Louis Trip Planners audience is Old Navy.

Location Composition Index
Old Navy 0.08% 3.35x
Maurices 0.03% 1.81x
Mens Wearhouse 0.03% 1.65x
Lane Bryant 0.01% 1.54x
Dressbarn 0.01% 1.45x
Journeys 0.01% 0.97x
The Childrens Place 0.01% 0.95x
Carhartt 0.17% 0.92x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Location attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The St. Louis Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the St. Louis Trip Planners audience is mychoice.com.

Website Composition Index
mychoice.com 1.19% 46.32x
fabulousfox.com 1.04% 45.80x
stlmag.com 3.26% 39.43x
bjc.org 3.15% 38.08x
silverdollarcity.com 2.20% 35.41x
baue.com 1.26% 34.89x
bbtheatres.com 1.28% 34.09x
stlcc.edu 1.11% 34.00x
myleaderpaper.com 2.32% 33.65x
reecenichols.com 1.55% 33.32x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Web attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the St. Louis Trip Planners audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 35.34% 33.79x
Online Ticket Buyers 4.11% 19.08x
Missouri Travel & Outdoors Cluster 15.07% 18.72x
Illinois College Sports 0.23% 17.06x
Cruise Vacations 6.03% 16.10x
Health Issues Cluster 5.75% 14.57x
Garden Power Equipment 3.01% 13.06x
Mortgages & Insurance 2.19% 12.95x
Sports News & Apparel 5.48% 12.87x
Assorted Topics (Events, Tickets, Fitness) 5.75% 12.61x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The St. Louis Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female