Dstillery Audiences

ST. LOUIS TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the St. Louis Trip Planners Audience

Below you'll find more information about the St. Louis Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the St. Louis Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The St. Louis Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the St. Louis Trip Planners audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 24.53% 17.26x
Southern Central Voters 21.17% 12.01x
Kansas City Trip Planners 22.22% 11.82x
Holiday Season Sporting Goods Deal Shoppers 11.13% 11.09x
Speedway Event Enthusiasts 16.67% 10.56x
Holiday Season Low-Cost Retail Deal Shoppers 9.53% 10.12x
Las Vegas Hotel Researchers 11.52% 9.94x
Holiday Season Home Improvement Deal Shoppers 9.15% 9.94x
Kansas City Royals Fans 16.50% 9.91x
Retired Wealthy Assisted Living Researchers 11.50% 9.81x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Interest attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The St. Louis Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the St. Louis Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.07% 1.68x
Chicos 0.02% 1.16x
Carhartt 0.26% 1.13x
American Eagle Outfitters 0.02% 1.13x
LOFT 0.02% 1.07x
Lane Bryant 0.02% 1.04x
Dressbarn 0.02% 1.03x
Victoria's Secret 0.03% 1.02x
Buckle 0.02% 1.00x
J. Crew 0.01% 0.96x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Location attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The St. Louis Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the St. Louis Trip Planners audience is bjc.org.

Website Composition Index
bjc.org 1.54% 45.66x
baue.com 1.17% 38.56x
saucemagazine.com 1.70% 38.36x
myleaderpaper.com 1.68% 38.11x
feastmagazine.com 1.72% 34.82x
laduenews.com 1.21% 33.94x
riverfronttimes.com 12.04% 31.48x
kmov.com 17.13% 31.12x
dailyjournalonline.com 1.37% 28.58x
ksdk.com 25.47% 28.51x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Web attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the St. Louis Trip Planners audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 21.17% 23.44x
Missouri Travel & Outdoors Cluster 10.56% 14.26x
Illinois College Sports 0.44% 8.94x
Illinois News 8.83% 7.78x
Health Issues Cluster 2.45% 7.37x
Consumer Rewards 0.02% 6.93x
Auto Body Upkeep & Repair Researchers 0.06% 6.85x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 6.76x
Online Ticket Buyers 0.40% 6.17x
Motorsports 0.15% 6.00x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The St. Louis Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female