Dstillery Audiences

ST. LOUIS TRIP PLANNERS

Audience Size: 4.3 Million Devices

Explore the St. Louis Trip Planners Audience

Below you'll find more information about the St. Louis Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the St. Louis Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The St. Louis Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the St. Louis Trip Planners audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 32.13% 19.09x
Las Vegas Hotel Researchers 26.69% 16.96x
Kansas City Trip Planners 30.28% 15.78x
Engagement Ring Shoppers 23.16% 14.03x
Speedway Event Enthusiasts 24.49% 13.96x
Work Hard, Play Hard Travelers 18.61% 13.03x
Waterfront Vacationers 20.02% 12.97x
Train Travelers 20.47% 12.93x
Southern Central Voters 24.03% 12.92x
Home Lending Researchers 18.30% 12.76x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Interest attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The St. Louis Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the St. Louis Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.02% 1.51x
Carhartt 0.22% 1.27x
Old Navy 0.01% 1.16x
Mens Wearhouse 0.01% 0.92x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Location attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The St. Louis Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the St. Louis Trip Planners audience is mychoice.com.

Website Composition Index
mychoice.com 1.55% 51.13x
fabulousfox.com 1.28% 49.60x
schnucks.com 1.08% 45.60x
stlmag.com 4.03% 42.97x
bjc.org 2.77% 41.03x
baue.com 1.15% 38.45x
silverdollarcity.com 2.75% 37.36x
myleaderpaper.com 1.94% 35.96x
bbtheatres.com 1.53% 35.96x
emissourian.com 1.31% 34.93x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Web attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the St. Louis Trip Planners audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 30.64% 21.42x
Illinois College Sports 0.25% 17.34x
Missouri Travel & Outdoors Cluster 15.51% 14.51x
Illinois Education 0.38% 14.04x
Illinois 2.03% 13.98x
Beach Vacations 2.18% 11.15x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 10.10x
Illinois News 14.12% 9.10x
Bowling 0.47% 8.82x
Environmentally Friendly Cars 0.01% 8.63x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The St. Louis Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female