Dstillery Audiences

ST. LOUIS TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the St. Louis Trip Planners Audience

Below you'll find more information about the St. Louis Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the St. Louis Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The St. Louis Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the St. Louis Trip Planners audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 30.96% 19.16x
Las Vegas Hotel Researchers 20.07% 15.08x
Kansas City Trip Planners 25.59% 14.41x
Engagement Ring Shoppers 20.86% 14.05x
Southern Central Voters 24.37% 13.33x
Speedway Event Enthusiasts 20.31% 13.08x
Credit Union Researchers 18.13% 13.06x
Work Hard, Play Hard Travelers 15.33% 13.00x
Family Adventures Travelers 14.11% 12.77x
Train Travelers 18.22% 12.69x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Interest attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The St. Louis Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the St. Louis Trip Planners audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.47x
Carhartt 0.08% 1.15x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Location attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The St. Louis Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the St. Louis Trip Planners audience is bjc.org.

Website Composition Index
bjc.org 1.94% 45.71x
baue.com 1.09% 38.62x
myleaderpaper.com 1.81% 36.53x
emissourian.com 1.19% 32.71x
lakenewsonline.com 1.03% 31.96x
feastmagazine.com 2.53% 31.95x
hy-vee.com 1.03% 30.84x
redbirdrants.com 2.28% 29.25x
riverfronttimes.com 10.34% 28.23x
bnd.com 6.63% 27.87x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Web attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the St. Louis Trip Planners audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 23.81% 21.73x
Illinois 0.47% 17.61x
Illinois Education 0.10% 16.71x
Missouri Travel & Outdoors Cluster 11.94% 15.53x
Illinois College Sports 0.15% 13.34x
Beach Vacations 0.30% 11.91x
Illinois News 11.37% 9.79x
Costumes 0.02% 9.57x
Bowling 0.20% 9.43x
Electronic Cabling 0.05% 9.12x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The St. Louis Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female