ST. LOUIS TRIP PLANNERS

Audience Size: 3.8 Million Devices

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Explore the St. Louis Trip Planners Audience

Below you'll find more information about the St. Louis Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the St. Louis Trip Planners audience.

INTERESTS

The St. Louis Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the St. Louis Trip Planners audience is St. Louis Cardinals Fans.

Interest	Composition	Index
St. Louis Cardinals Fans	27.26%	16.08x
Southern Central Voters	22.70%	11.59x
Kansas City Trip Planners	23.00%	11.42x
Las Vegas Hotel Researchers	15.66%	10.96x
Engagement Ring Shoppers	17.97%	10.59x
Kansas City Royals Fans	17.91%	10.00x
Speedway Event Enthusiasts	17.20%	9.97x
Waterfront Vacationers	17.12%	9.75x
Holiday Season Sporting Goods Deal Shoppers	12.29%	9.68x
Credit Union Researchers	15.30%	9.47x

Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Interest attribute.

Index: A comparison of the St. Louis Trip Planners audience to the internet population.

APPAREL RETAILERS

The St. Louis Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the St. Louis Trip Planners audience is Maurices.

Location	Composition	Index
Maurices	0.05%	1.56x
Buckle	0.03%	1.41x
Chicos	0.02%	1.34x
Jos A. Bank Clothiers	0.02%	1.31x
American Eagle Outfitters	0.02%	1.30x
Lane Bryant	0.02%	1.29x
Dressbarn	0.02%	1.28x
Victoria's Secret	0.04%	1.20x
LOFT	0.02%	1.16x
Hollister	0.01%	1.15x

Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Location attribute.

Index: A comparison of the St. Louis Trip Planners audience to the internet population.

WEBSITES

The St. Louis Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the St. Louis Trip Planners audience is bjc.org.

Website	Composition	Index
bjc.org	1.77%	44.31x
baue.com	1.14%	36.97x
myleaderpaper.com	1.93%	34.76x
stlcc.edu	1.07%	34.44x
feastmagazine.com	2.74%	32.00x
emissourian.com	1.26%	31.19x
redbirdrants.com	2.89%	28.58x
riverfronttimes.com	11.66%	28.31x
krcgtv.com	2.99%	26.03x
bnd.com	6.15%	25.90x

Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Web attribute.

Index: A comparison of the St. Louis Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the St. Louis Trip Planners audience is Missouri News Content Cluster.

Content Affinity	Composition	Index
Missouri News Content Cluster	21.90%	19.92x
Illinois	0.14%	15.60x
Missouri Travel & Outdoors Cluster	10.98%	13.91x
Illinois Education	0.02%	12.00x
Illinois College Sports	0.25%	10.43x
Concert Posters	0.02%	9.00x
Illinois News	10.00%	8.75x
Beach & Intimate Wear	0.02%	8.44x
Electronic Cabling	0.02%	8.31x
Pool Cleaning	0.04%	7.50x

Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the St. Louis Trip Planners audience to the internet population.

DEMOGRAPHICS

The St. Louis Trip Planners audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female