ST. LOUIS TRIP PLANNERS

Audience Size: 3.9 Million Devices

View All Audiences

Explore the St. Louis Trip Planners Audience

Below you'll find more information about the St. Louis Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the St. Louis Trip Planners audience.

INTERESTS

The St. Louis Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the St. Louis Trip Planners audience is St. Louis Cardinals Fans.

Interest	Composition	Index
St. Louis Cardinals Fans	26.87%	17.28x
Las Vegas Hotel Researchers	24.59%	13.98x
Kansas City Trip Planners	30.99%	13.66x
Speedway Event Enthusiasts	19.89%	13.21x
Engagement Ring Shoppers	24.49%	12.65x
Southern Central Voters	22.40%	12.38x
Train Travelers	17.88%	12.29x
Waterfront Vacationers	17.98%	12.16x
Discount Flight Searchers	15.47%	11.77x
Work Hard, Play Hard Travelers	19.67%	11.76x

Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Interest attribute.

Index: A comparison of the St. Louis Trip Planners audience to the internet population.

APPAREL RETAILERS

The St. Louis Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the St. Louis Trip Planners audience is Maurices.

Location	Composition	Index
Maurices	0.03%	1.44x
Lane Bryant	0.01%	1.43x
The Childrens Place	0.02%	1.20x
Dressbarn	0.01%	1.18x
Carhartt	0.19%	1.16x
Old Navy	0.02%	1.14x
Mens Wearhouse	0.02%	1.12x
Gap	0.01%	1.06x
LOFT	0.01%	1.06x
Chicos	0.01%	1.04x

Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Location attribute.

Index: A comparison of the St. Louis Trip Planners audience to the internet population.

WEBSITES

The St. Louis Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the St. Louis Trip Planners audience is stlmag.com.

Website	Composition	Index
stlmag.com	1.88%	36.69x
bjc.org	2.37%	35.55x
silverdollarcity.com	1.28%	34.27x
myleaderpaper.com	1.72%	30.59x
feastmagazine.com	2.92%	28.11x
lakenewsonline.com	1.20%	27.29x
bleedinblue.com	1.13%	26.15x
hy-vee.com	2.10%	26.07x
redbirdrants.com	1.88%	25.07x
emissourian.com	1.04%	24.73x

Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Web attribute.

Index: A comparison of the St. Louis Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the St. Louis Trip Planners audience is Missouri News Content Cluster.

Content Affinity	Composition	Index
Missouri News Content Cluster	23.55%	15.19x
Illinois College Sports	0.16%	13.37x
Illinois	1.14%	12.37x
Missouri Travel & Outdoors Cluster	12.64%	11.43x
Illinois Education	0.20%	11.22x
Beach Vacations	0.90%	9.17x
Bowling	0.36%	8.56x
Home Printing	0.03%	8.55x
Illinois News	12.13%	7.73x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.02%	7.67x

Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the St. Louis Trip Planners audience to the internet population.

DEMOGRAPHICS

The St. Louis Trip Planners audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female