Dstillery Audiences

ST. LOUIS TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the St. Louis Trip Planners Audience

Below you'll find more information about the St. Louis Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the St. Louis Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The St. Louis Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the St. Louis Trip Planners audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 26.01% 18.49x
Southern Central Voters 23.07% 13.05x
Kansas City Trip Planners 22.75% 12.58x
Engagement Ring Shoppers 17.50% 11.20x
Holiday Season Sporting Goods Deal Shoppers 12.10% 10.97x
Speedway Event Enthusiasts 16.76% 10.81x
Las Vegas Hotel Researchers 13.79% 10.79x
Kansas City Royals Fans 16.78% 10.75x
Waterfront Vacationers 15.87% 10.60x
Holiday Season Home Improvement Deal Shoppers 10.51% 10.40x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Interest attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The St. Louis Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the St. Louis Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.08% 1.75x
American Eagle Outfitters 0.03% 1.21x
Carhartt 0.31% 1.19x
Express 0.03% 1.18x
Dressbarn 0.02% 1.18x
Victoria's Secret 0.04% 1.17x
Buckle 0.03% 1.15x
Chicos 0.03% 1.10x
Coach 0.01% 1.09x
Lane Bryant 0.02% 1.08x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Location attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The St. Louis Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the St. Louis Trip Planners audience is bjc.org.

Website Composition Index
bjc.org 1.67% 45.90x
baue.com 1.25% 38.27x
myleaderpaper.com 1.94% 37.07x
feastmagazine.com 2.40% 34.00x
emissourian.com 1.35% 30.47x
riverfronttimes.com 11.54% 30.16x
stlcc.edu 1.10% 29.27x
redbirdrants.com 3.90% 28.81x
krcgtv.com 3.20% 27.91x
ksdk.com 23.29% 27.36x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Web attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the St. Louis Trip Planners audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 22.06% 21.41x
Missouri Travel & Outdoors Cluster 11.27% 14.29x
Illinois 0.03% 10.08x
Illinois College Sports 0.25% 9.79x
Illinois News 9.62% 8.67x
Horse Racing 0.10% 7.51x
Networking Marketing 0.01% 7.12x
Health Issues Cluster 0.96% 6.86x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 6.76x
Cuba & Mexico Media 0.03% 6.64x
Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the St. Louis Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The St. Louis Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female