ST. LOUIS TRIP PLANNERS

Audience Size: 3 Million Devices

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Explore the St. Louis Trip Planners Audience

Below you'll find more information about the St. Louis Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the St. Louis Trip Planners audience.

INTERESTS

The St. Louis Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the St. Louis Trip Planners audience is St. Louis Cardinals Fans.

Interest	Composition	Index
St. Louis Cardinals Fans	24.53%	17.26x
Southern Central Voters	21.17%	12.01x
Kansas City Trip Planners	22.22%	11.82x
Holiday Season Sporting Goods Deal Shoppers	11.13%	11.09x
Speedway Event Enthusiasts	16.67%	10.56x
Holiday Season Low-Cost Retail Deal Shoppers	9.53%	10.12x
Las Vegas Hotel Researchers	11.52%	9.94x
Holiday Season Home Improvement Deal Shoppers	9.15%	9.94x
Kansas City Royals Fans	16.50%	9.91x
Retired Wealthy Assisted Living Researchers	11.50%	9.81x

Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Interest attribute.

Index: A comparison of the St. Louis Trip Planners audience to the internet population.

APPAREL RETAILERS

The St. Louis Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the St. Louis Trip Planners audience is Maurices.

Location	Composition	Index
Maurices	0.07%	1.68x
Chicos	0.02%	1.16x
Carhartt	0.26%	1.13x
American Eagle Outfitters	0.02%	1.13x
LOFT	0.02%	1.07x
Lane Bryant	0.02%	1.04x
Dressbarn	0.02%	1.03x
Victoria's Secret	0.03%	1.02x
Buckle	0.02%	1.00x
J. Crew	0.01%	0.96x

Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Location attribute.

Index: A comparison of the St. Louis Trip Planners audience to the internet population.

WEBSITES

The St. Louis Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the St. Louis Trip Planners audience is bjc.org.

Website	Composition	Index
bjc.org	1.54%	45.66x
baue.com	1.17%	38.56x
saucemagazine.com	1.70%	38.36x
myleaderpaper.com	1.68%	38.11x
feastmagazine.com	1.72%	34.82x
laduenews.com	1.21%	33.94x
riverfronttimes.com	12.04%	31.48x
kmov.com	17.13%	31.12x
dailyjournalonline.com	1.37%	28.58x
ksdk.com	25.47%	28.51x

Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Web attribute.

Index: A comparison of the St. Louis Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the St. Louis Trip Planners audience is Missouri News Content Cluster.

Content Affinity	Composition	Index
Missouri News Content Cluster	21.17%	23.44x
Missouri Travel & Outdoors Cluster	10.56%	14.26x
Illinois College Sports	0.44%	8.94x
Illinois News	8.83%	7.78x
Health Issues Cluster	2.45%	7.37x
Consumer Rewards	0.02%	6.93x
Auto Body Upkeep & Repair Researchers	0.06%	6.85x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.02%	6.76x
Online Ticket Buyers	0.40%	6.17x
Motorsports	0.15%	6.00x

Composition Percentage: The overlap percentage between the St. Louis Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the St. Louis Trip Planners audience to the internet population.

DEMOGRAPHICS

The St. Louis Trip Planners audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female