STAY-AT-HOME PARENTS

Audience Size: 3.7 Million Devices

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Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest	Composition	Index
Parents with Kids	17.34%	14.19x
Involved Parents	17.25%	13.14x
Hands-On Parents	21.17%	12.97x
Homeschooling Parents	19.38%	12.58x
Fathers Day Celebrators	12.47%	12.24x
School Closings Updates Readers	11.41%	11.94x
Mother's Day Celebrators	10.46%	11.54x
New York Trip Planners	20.56%	11.53x
Holiday Gift Shoppers	10.74%	11.44x
New York City Events Researchers	15.87%	11.28x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Forever 21.

Location	Composition	Index
Forever 21	0.01%	1.97x
H&M	0.01%	1.76x
J. Crew	0.01%	1.69x
The Childrens Place	0.02%	1.45x
American Eagle Outfitters	0.02%	1.41x
Zumiez	0.01%	1.35x
Hollister	0.01%	1.31x
Old Navy	0.02%	1.21x
Mens Wearhouse	0.02%	1.20x
Gap	0.01%	1.20x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is ctvisit.com.

Website	Composition	Index
ctvisit.com	6.19%	34.43x
zoonewengland.org	1.89%	34.13x
longisland.com	3.17%	33.29x
centralpark.com	1.08%	31.64x
sleepingshouldbeeasy.com	1.38%	26.50x
mommypoppins.com	21.45%	25.90x
njhiking.com	1.25%	23.73x
connecticutmag.com	1.13%	23.25x
visitnj.org	2.86%	22.43x
trolleytours.com	1.08%	21.06x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is New Parents.

Content Affinity	Composition	Index
New Parents	2.34%	15.73x
Parenting & Children's Activities	0.87%	15.19x
Scrapbooking & Home Art Projects	2.55%	11.94x
New York City Education & News Cluster	2.97%	11.32x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.07%	11.29x
NYC Tourist Attractions	2.47%	11.13x
Tattoos & Costumes	0.03%	10.93x
Youth Educational Resources	0.09%	10.34x
Children's Learning Tools	2.44%	10.25x
Children's Health	0.38%	10.08x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female