STAY-AT-HOME PARENTS

Audience Size: 2.7 Million Devices

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Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest	Composition	Index
Parents with Kids	12.42%	16.79x
Involved Parents	12.50%	14.53x
Toy Blogs Readers	16.89%	14.52x
Homeschooling Parents	15.77%	14.16x
Hands-On Parents	17.56%	13.81x
Parents with Toddlers	17.74%	13.41x
Kids Crafts Researchers	14.04%	12.66x
Mature Parents	13.26%	12.37x
Fathers Day Celebrators	7.54%	12.21x
School Closings Updates Readers	7.46%	12.10x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Gap.

Location	Composition	Index
Gap	0.02%	1.84x
Gymboree	0.01%	1.43x
Banana Republic	0.01%	1.39x
Dressbarn	0.01%	1.37x
American Eagle Outfitters	0.01%	1.37x
Old Navy	0.02%	1.31x
Express	0.01%	1.25x
Chicos	0.01%	1.25x
Victoria's Secret	0.02%	1.20x
White House Black Market	0.01%	1.16x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is longisland.com.

Website	Composition	Index
longisland.com	3.00%	36.78x
ctvisit.com	5.46%	35.46x
zoonewengland.org	1.63%	34.45x
centralpark.com	1.49%	33.17x
mommypoppins.com	14.08%	30.23x
nycinsiderguide.com	1.53%	25.58x
sleepingshouldbeeasy.com	2.29%	22.35x
trolleytours.com	1.23%	21.73x
familydaysout.com	2.31%	21.60x
yourkidstable.com	2.12%	21.26x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is New Parents.

Content Affinity	Composition	Index
New Parents	1.18%	17.61x
Parenting & Children's Activities	0.26%	16.32x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.12%	13.96x
NYC Tourist Attractions	2.40%	11.66x
New York City Education & News Cluster	1.83%	11.49x
New York City Family & Activity Cluster	12.11%	10.90x
Coupons & Family	3.98%	10.44x
Cakes & Sweets	0.33%	10.41x
Scrapbooking & Home Art Projects	2.44%	10.35x
Toys Shopping	0.03%	10.12x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female