Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 3.4 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 16.90% 14.89x
Involved Parents 16.69% 14.31x
Homeschooling Parents 19.11% 13.99x
Hands-On Parents 21.96% 13.76x
Mother's Day Celebrators 11.01% 12.86x
School Closings Updates Readers 10.61% 12.65x
Shelf-Stable Food Content Readers 7.76% 12.58x
Fathers Day Celebrators 11.70% 12.15x
Pantry Recipes Researchers 7.43% 12.03x
New York City Events Researchers 14.68% 11.88x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.87x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is ctvisit.com.

Website Composition Index
ctvisit.com 3.52% 35.09x
zoonewengland.org 1.51% 34.87x
longisland.com 2.55% 33.22x
mommypoppins.com 13.35% 29.51x
sleepingshouldbeeasy.com 1.14% 27.43x
visitnj.org 2.17% 25.62x
njhiking.com 1.26% 23.35x
yourkidstable.com 3.22% 20.45x
redtri.com 16.97% 20.00x
nestedbean.com 1.09% 19.05x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 16.16x
Parenting & Children's Activities 0.92% 14.87x
New Parents 2.34% 14.48x
Scrapbooking & Home Art Projects 2.86% 12.82x
Homeschooling 0.03% 12.62x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 11.14x
Coupons & Family 4.36% 11.02x
New York City Education & News Cluster 2.65% 10.60x
Mommy Bloggers 5.06% 10.51x
Children's Health 0.35% 10.43x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female