Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 3.9 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 32.17% 18.93x
Food Allergies Researchers 31.83% 17.34x
Tech-Savvy Moms 28.83% 16.61x
New York Trip Planners 37.27% 16.51x
Hands-On Parents 30.79% 15.62x
Coffee Lovers 29.19% 15.48x
Photo Memory Makers 31.94% 15.45x
Involved Parents 29.13% 15.39x
Recreational Sports Participants 28.63% 15.10x
Broadway Fans 25.83% 15.01x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 2.11x
Armani 0.03% 2.07x
Hugo Boss 0.02% 2.04x
Zara 0.04% 1.94x
Calvin Klein 0.01% 1.87x
Ralph Lauren 0.01% 1.86x
Club Monaco 0.01% 1.84x
Lululemon 0.06% 1.83x
Joe's Jeans 0.01% 1.69x
Banana Republic 0.05% 1.64x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is lsc.org.

Website Composition Index
lsc.org 0.39% 90.47x
adventureland.us 0.14% 87.45x
nymetroparents.com 0.49% 86.58x
njkidsonline.com 1.00% 86.20x
mommypoppins.com 4.49% 84.68x
boba.com 0.19% 76.94x
whitepostfarms.com 0.77% 76.53x
newyorkled.com 0.12% 75.68x
iconparkingsystems.com 0.21% 75.36x
lunaparknyc.com 0.54% 75.03x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.06% 20.43x
Homeschooling 0.99% 17.07x
Parenting & Children's Activities 7.90% 16.42x
Coupons & Family 8.93% 15.29x
NYC Tourist Attractions 17.28% 14.68x
New York City Family & Activity Cluster 11.33% 14.48x
Toys Shopping 8.38% 14.34x
Parenting Blogs 2.32% 13.97x
New York City Real Estate Research Cluster 9.43% 13.83x
Scrapbooking & Home Art Projects 5.37% 13.74x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999