STAY-AT-HOME PARENTS

Audience Size: 3.6 Million Devices

View All Audiences

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest	Composition	Index
Parents with Kids	35.57%	22.06x
Food Allergies Researchers	31.15%	20.39x
Trendy Shoe Shoppers	29.27%	19.09x
Tech-Savvy Moms	29.98%	18.81x
New York Trip Planners	34.31%	18.51x
Photo Memory Makers	33.19%	18.34x
Involved Parents	34.84%	17.32x
Hands-On Parents	33.77%	17.32x
Coffee Lovers	28.00%	17.18x
Misc-Deal Seekers or Coupon Shoppers	23.15%	16.81x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Everlane.

Location	Composition	Index
Everlane	0.01%	3.04x
Supreme	0.03%	2.98x
Patagonia	0.05%	2.76x
Calvin Klein	0.02%	2.55x
Intermix	0.02%	2.47x
Club Monaco	0.02%	2.17x
Hugo Boss	0.06%	2.11x
Armani	0.06%	2.08x
Uniqlo	0.03%	2.01x
Saint Laurent Paris	0.02%	2.01x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is mommypoppins.com.

Website	Composition	Index
mommypoppins.com	2.97%	89.57x
njfamily.com	5.84%	66.42x
camelbackresort.com	1.51%	64.69x
bostonchildrensmuseum.org	1.30%	63.68x
corcoran.com	1.01%	63.65x
rockettes.com	1.01%	59.25x
homemade-baby-food-recipes.com	1.65%	58.17x
pumpstation.com	1.12%	57.38x
thebettermom.com	1.03%	56.92x
hudsonvalley.org	1.81%	54.46x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity	Composition	Index
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.82%	21.83x
Homeschooling	0.90%	20.29x
Parenting & Children's Activities	7.75%	19.51x
Coupons & Family	10.34%	17.24x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.23%	17.11x
Toys Shopping	7.93%	16.62x
Washington D.C. Hotels	0.03%	16.24x
Tattoos & Costumes	0.48%	15.77x
NYC Tourist Attractions	16.17%	15.71x
Parenting Blogs	2.51%	15.46x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female