Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 3.7 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 17.34% 14.19x
Involved Parents 17.25% 13.14x
Hands-On Parents 21.17% 12.97x
Homeschooling Parents 19.38% 12.58x
Fathers Day Celebrators 12.47% 12.24x
School Closings Updates Readers 11.41% 11.94x
Mother's Day Celebrators 10.46% 11.54x
New York Trip Planners 20.56% 11.53x
Holiday Gift Shoppers 10.74% 11.44x
New York City Events Researchers 15.87% 11.28x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.97x
H&M 0.01% 1.76x
J. Crew 0.01% 1.69x
The Childrens Place 0.02% 1.45x
American Eagle Outfitters 0.02% 1.41x
Zumiez 0.01% 1.35x
Hollister 0.01% 1.31x
Old Navy 0.02% 1.21x
Mens Wearhouse 0.02% 1.20x
Gap 0.01% 1.20x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is ctvisit.com.

Website Composition Index
ctvisit.com 6.19% 34.43x
zoonewengland.org 1.89% 34.13x
longisland.com 3.17% 33.29x
centralpark.com 1.08% 31.64x
sleepingshouldbeeasy.com 1.38% 26.50x
mommypoppins.com 21.45% 25.90x
njhiking.com 1.25% 23.73x
connecticutmag.com 1.13% 23.25x
visitnj.org 2.86% 22.43x
trolleytours.com 1.08% 21.06x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is New Parents.

Content Affinity Composition Index
New Parents 2.34% 15.73x
Parenting & Children's Activities 0.87% 15.19x
Scrapbooking & Home Art Projects 2.55% 11.94x
New York City Education & News Cluster 2.97% 11.32x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 11.29x
NYC Tourist Attractions 2.47% 11.13x
Tattoos & Costumes 0.03% 10.93x
Youth Educational Resources 0.09% 10.34x
Children's Learning Tools 2.44% 10.25x
Children's Health 0.38% 10.08x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female