Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 3.7 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 23.55% 14.04x
Homeschooling Parents 25.25% 13.86x
Shelf-Stable Food Content Readers 12.81% 13.79x
Parents with Kids 24.38% 13.76x
Mother's Day Celebrators 15.96% 13.55x
Pantry Recipes Researchers 11.91% 13.45x
Hands-On Parents 25.56% 13.16x
Malaysian Food Enthusiasts 12.97% 12.41x
Homemade Gifts Crafters 15.27% 12.32x
School Closings Updates Readers 13.97% 12.24x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.69x
Gymboree 0.01% 1.63x
Zumiez 0.01% 1.61x
Gap 0.01% 1.60x
American Eagle Outfitters 0.01% 1.49x
The Childrens Place 0.02% 1.48x
LOFT 0.01% 1.47x
Dressbarn 0.01% 1.43x
Mens Wearhouse 0.01% 1.38x
Express 0.01% 1.38x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is ctvisit.com.

Website Composition Index
ctvisit.com 4.10% 31.36x
zoonewengland.org 1.76% 30.83x
longisland.com 2.94% 29.67x
mommypoppins.com 4.05% 28.32x
sleepingshouldbeeasy.com 1.39% 26.24x
mlsli.com 1.07% 24.12x
coned.com 1.28% 23.49x
visitnj.org 3.02% 22.60x
connecticutmag.com 1.17% 22.42x
njhiking.com 2.29% 20.69x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 13.13x
Homeschooling 0.13% 11.94x
New Parents 4.56% 11.44x
Parenting & Children's Activities 1.72% 11.42x
Scrapbooking & Home Art Projects 4.01% 10.91x
Coupons & Family 5.88% 10.32x
New York City Education & News Cluster 3.31% 9.64x
NYC Tourist Attractions 3.59% 9.43x
Toys Shopping 0.74% 9.22x
Mommy Bloggers 7.73% 9.06x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female