Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 3.2 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 34.10% 36.34x
Involved Parents 33.08% 32.36x
Food Allergies Researchers 29.30% 31.91x
Hands-On Parents 32.72% 30.42x
Trendy Shoe Shoppers 26.13% 29.96x
Teaching Resources Researchers 32.05% 29.61x
Photo Memory Makers 32.39% 29.55x
Mature Parents 23.38% 29.50x
Tech-Savvy Moms 26.89% 29.21x
Homeschooling Parents 29.00% 27.81x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Supreme.

Location Composition Index
Supreme 0.05% 3.88x
Everlane 0.02% 3.45x
Intermix 0.02% 2.29x
Club Monaco 0.04% 2.20x
Zara 0.06% 2.05x
Uniqlo 0.04% 2.00x
Bonobos 0.13% 2.00x
Patagonia 0.03% 1.93x
Ann Taylor 0.05% 1.74x
Armani 0.08% 1.67x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 2.13% 78.13x
njfamily.com 4.43% 66.51x
camelbackresort.com 1.12% 59.41x
bostonchildrensmuseum.org 1.44% 55.82x
ctvisit.com 4.00% 52.49x
askdrsears.com 4.98% 50.92x
homemade-baby-food-recipes.com 1.60% 50.57x
pumpstation.com 1.12% 50.18x
nyp.org 1.44% 49.03x
britax.com 1.15% 48.70x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 6.69% 23.40x
Homeschooling 0.84% 23.10x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.60% 23.06x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 20.80x
Coupons & Family 10.58% 19.34x
Tattoos & Costumes 0.39% 19.26x
Toys Shopping 6.54% 19.02x
Washington D.C. Hotels 0.02% 18.65x
Scrapbooking & Home Art Projects 7.03% 18.53x
Children's Health 3.50% 17.66x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female