Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 2.2 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 17.60% 16.63x
Involved Parents 18.97% 15.84x
Homeschooling Parents 20.50% 15.51x
Hands-On Parents 22.38% 15.13x
Shelf-Stable Food Content Readers 9.96% 15.08x
Mother's Day Celebrators 14.04% 14.60x
Pantry Recipes Researchers 9.74% 14.56x
School Closings Updates Readers 11.97% 13.59x
Working Parents 14.68% 13.39x
Healthy Snacks Shoppers 14.37% 13.37x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.09x
Old Navy 0.01% 1.07x
Journeys 0.01% 1.00x
Carhartt 0.07% 0.88x
Victoria's Secret 0.01% 0.84x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is ctvisit.com.

Website Composition Index
ctvisit.com 3.41% 34.15x
zoonewengland.org 1.55% 33.63x
longisland.com 2.38% 31.80x
mommypoppins.com 12.75% 29.76x
sleepingshouldbeeasy.com 1.14% 28.69x
richard-t.com 1.19% 25.93x
visitnj.org 2.12% 24.22x
happy-mothering.com 1.05% 22.86x
njhiking.com 1.51% 22.85x
sunnyhomecreations.com 1.03% 22.57x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 19.71x
Parenting & Children's Activities 1.05% 14.25x
New Parents 2.72% 14.08x
Scrapbooking & Home Art Projects 3.38% 13.42x
Homeschooling 0.06% 12.53x
Coupons & Family 5.15% 12.12x
New York City Education & News Cluster 2.50% 11.65x
DIY Decoration & Furniture 1.97% 11.32x
NYC Tourist Attractions 2.24% 11.31x
Cakes & Sweets 0.91% 11.18x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female