Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 3.5 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 35.27% 37.90x
Food Allergies Researchers 30.40% 34.26x
Trendy Shoe Shoppers 26.53% 32.78x
Tech-Savvy Moms 27.84% 31.81x
Photo Memory Makers 32.62% 31.51x
Involved Parents 33.55% 31.49x
Mature Parents 24.92% 30.53x
Hands-On Parents 33.80% 30.14x
New York Trip Planners 32.68% 29.56x
Misc-Deal Seekers or Coupon Shoppers 22.38% 29.25x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Supreme.

Location Composition Index
Supreme 0.05% 3.78x
Everlane 0.02% 3.23x
Intermix 0.02% 2.43x
Saint Laurent Paris 0.02% 2.21x
Joe's Jeans 0.01% 2.19x
Calvin Klein 0.01% 2.18x
Kate Spade 0.03% 2.17x
Patagonia 0.03% 2.07x
Ann Taylor 0.03% 1.99x
Armani 0.07% 1.99x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 2.38% 70.29x
njfamily.com 4.91% 58.05x
camelbackresort.com 1.24% 52.76x
bostonchildrensmuseum.org 1.33% 51.64x
homemade-baby-food-recipes.com 1.54% 46.99x
pumpstation.com 1.08% 46.48x
ctvisit.com 4.34% 46.24x
askdrsears.com 5.36% 44.69x
nyp.org 1.57% 43.44x
hudsonvalley.org 1.59% 43.33x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.66% 23.37x
Parenting & Children's Activities 6.98% 23.04x
Homeschooling 0.83% 23.04x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 20.52x
Coupons & Family 10.30% 20.00x
Toys Shopping 6.82% 19.56x
Tattoos & Costumes 0.41% 19.30x
Scrapbooking & Home Art Projects 6.96% 18.14x
Parenting Blogs 2.39% 17.48x
NYC Tourist Attractions 14.76% 17.00x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female