
Explore the Stay-at-Home Parents Audience
Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

INTERESTS
The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.
Interest | Composition | Index |
Parents with Kids | 12.42% | 16.79x |
Involved Parents | 12.50% | 14.53x |
Toy Blogs Readers | 16.89% | 14.52x |
Homeschooling Parents | 15.77% | 14.16x |
Hands-On Parents | 17.56% | 13.81x |
Parents with Toddlers | 17.74% | 13.41x |
Kids Crafts Researchers | 14.04% | 12.66x |
Mature Parents | 13.26% | 12.37x |
Fathers Day Celebrators | 7.54% | 12.21x |
School Closings Updates Readers | 7.46% | 12.10x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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APPAREL RETAILERS
The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Gap.
Location | Composition | Index |
Gap | 0.02% | 1.84x |
Gymboree | 0.01% | 1.43x |
Banana Republic | 0.01% | 1.39x |
Dressbarn | 0.01% | 1.37x |
American Eagle Outfitters | 0.01% | 1.37x |
Old Navy | 0.02% | 1.31x |
Express | 0.01% | 1.25x |
Chicos | 0.01% | 1.25x |
Victoria's Secret | 0.02% | 1.20x |
White House Black Market | 0.01% | 1.16x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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WEBSITES
The Stay-at-Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay-at-Home Parents audience is longisland.com.
Website | Composition | Index |
longisland.com | 3.00% | 36.78x |
ctvisit.com | 5.46% | 35.46x |
zoonewengland.org | 1.63% | 34.45x |
centralpark.com | 1.49% | 33.17x |
mommypoppins.com | 14.08% | 30.23x |
nycinsiderguide.com | 1.53% | 25.58x |
sleepingshouldbeeasy.com | 2.29% | 22.35x |
trolleytours.com | 1.23% | 21.73x |
familydaysout.com | 2.31% | 21.60x |
yourkidstable.com | 2.12% | 21.26x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is New Parents.
Content Affinity | Composition | Index |
New Parents | 1.18% | 17.61x |
Parenting & Children's Activities | 0.26% | 16.32x |
Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.12% | 13.96x |
NYC Tourist Attractions | 2.40% | 11.66x |
New York City Education & News Cluster | 1.83% | 11.49x |
New York City Family & Activity Cluster | 12.11% | 10.90x |
Coupons & Family | 3.98% | 10.44x |
Cakes & Sweets | 0.33% | 10.41x |
Scrapbooking & Home Art Projects | 2.44% | 10.35x |
Toys Shopping | 0.03% | 10.12x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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DEMOGRAPHICS
The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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