STAY-AT-HOME PARENTS

Audience Size: 4.4 Million Devices

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Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest	Composition	Index
Parents with Kids	33.14%	22.93x
Essential Oils Enthusiasts	0.06%	22.72x
Involved Parents	33.04%	22.18x
Teaching Resources Researchers	32.25%	20.24x
Food Allergies Researchers	29.17%	20.18x
Photo Memory Makers	32.80%	19.95x
Trendy Shoe Shoppers	27.40%	19.66x
Hands-On Parents	32.49%	19.64x
Homeschooling Parents	31.64%	19.01x
New York Trip Planners	30.82%	18.51x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Supreme.

Location	Composition	Index
Supreme	0.03%	3.81x
Everlane	0.02%	2.82x
Bonobos	0.16%	2.08x
Uniqlo	0.03%	1.86x
Topshop	0.03%	1.76x
Intermix	0.01%	1.76x
Zara	0.04%	1.75x
Armani	0.04%	1.74x
Club Monaco	0.02%	1.69x
Saint Laurent Paris	0.01%	1.50x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is njfamily.com.

Website	Composition	Index
njfamily.com	2.37%	50.07x
bostonchildrensmuseum.org	1.03%	44.64x
ctvisit.com	2.37%	41.96x
askdrsears.com	2.41%	37.41x
crystalgolfresort.com	1.08%	36.54x
zoonewengland.org	1.49%	35.42x
visitnj.org	2.45%	35.00x
sesameplace.com	4.20%	33.42x
yourkidstable.com	3.05%	33.26x
centralpark.com	2.34%	32.60x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Parenting & Children's Activities.

Content Affinity	Composition	Index
Parenting & Children's Activities	4.03%	17.03x
Homeschooling	0.57%	16.77x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.21%	16.76x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.32%	15.22x
Coupons & Family	7.85%	14.74x
Scrapbooking & Home Art Projects	5.32%	14.72x
Mommy Bloggers	6.16%	13.91x
Toys Shopping	4.11%	13.81x
Tattoos & Costumes	0.27%	13.55x
New York City Education & News Cluster	6.88%	13.38x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female