Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 1.3 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Homeschooling Parents.

Interest Composition Index
Homeschooling Parents 37.84% 60.47x
Misc-Deal Seekers or Coupon Shoppers 22.75% 57.40x
Home Kitchen Chefs 17.71% 55.54x
Kids Crafts Researchers 40.57% 53.82x
Healthy Diet Recipe Researchers 16.96% 51.68x
Toy Blogs Readers 32.22% 51.57x
Dessert/Sweets Bakers 23.72% 50.07x
Homemade Gifts Crafters 45.84% 47.80x
Christmas Traditions Researchers 21.46% 47.39x
Mature Parents 25.87% 46.44x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.17x
Maurices 0.02% 1.10x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is stayathomeeducator.com.

Website Composition Index
stayathomeeducator.com 2.00% 72.67x
fromabcstoacts.com 1.28% 69.60x
lifeovercs.com 2.14% 67.35x
themeasuredmom.com 1.76% 67.19x
playtolearnpreschool.us 1.50% 66.18x
fantasticfunandlearning.com 3.75% 65.83x
thekindergartenconnection.com 1.79% 64.30x
fun-a-day.com 2.79% 64.25x
alittlepinchofperfect.com 1.63% 64.19x
teachingmama.org 2.38% 63.69x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.28% 37.27x
Parenting & Children's Activities 0.23% 34.13x
Cakes & Sweets 0.47% 32.85x
Children's Learning Tools 5.88% 31.42x
Scrapbooking & Home Art Projects 5.38% 31.10x
Coupons & Family 8.66% 30.86x
Mommy Bloggers 12.61% 29.27x
Family on a Budget 28.27% 29.24x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 27.56x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.93% 25.56x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female