STAY-AT-HOME PARENTS

Audience Size: 3.7 Million Devices

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Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest	Composition	Index
Parents with Kids	33.62%	20.39x
Food Allergies Researchers	31.69%	18.72x
Tech-Savvy Moms	29.10%	17.66x
New York Trip Planners	36.23%	17.13x
Hands-On Parents	31.99%	16.66x
Photo Memory Makers	31.88%	16.65x
Involved Parents	32.13%	16.27x
Coffee Lovers	28.54%	16.13x
Recreational Sports Participants	28.04%	15.85x
Supermarket Shoppers	31.00%	15.56x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Supreme.

Location	Composition	Index
Supreme	0.01%	3.20x
Hugo Boss	0.03%	2.16x
Intermix	0.02%	2.12x
Armani	0.04%	1.87x
Lululemon	0.09%	1.86x
Zara	0.04%	1.77x
LL Bean	0.01%	1.76x
American Apparel	0.04%	1.68x
Talbots	0.08%	1.67x
Patagonia	0.01%	1.60x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is mommypoppins.com.

Website	Composition	Index
mommypoppins.com	3.77%	86.34x
njfamily.com	6.02%	64.08x
bostonchildrensmuseum.org	1.28%	63.28x
corcoran.com	1.25%	61.01x
camelbackresort.com	1.84%	58.50x
homemade-baby-food-recipes.com	1.73%	55.88x
rockettes.com	1.23%	55.21x
pumpstation.com	1.16%	53.94x
thebettermom.com	1.04%	53.79x
sesameplace.com	4.03%	53.36x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity	Composition	Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.96%	20.41x
Homeschooling	0.97%	18.31x
Parenting & Children's Activities	8.21%	17.50x
Coupons & Family	10.21%	15.24x
Washington D.C. Hotels	0.04%	15.05x
NYC Tourist Attractions	17.38%	14.67x
Toys Shopping	8.85%	14.44x
Parenting Blogs	2.51%	13.95x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.19%	13.86x
New York City Family & Activity Cluster	11.73%	13.83x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female