Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 1.3 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 30.76% 52.09x
Bargain Shopping Researchers 14.98% 50.77x
Homeschooling Parents 50.25% 50.08x
Misc-Deal Seekers or Coupon Shoppers 36.69% 49.30x
Kids Crafts Researchers 48.27% 48.85x
Hands-On Parents 45.18% 46.85x
Parents with Kids 44.68% 46.24x
Shelf-Stable Food Content Readers 12.99% 44.25x
Home and Garden TV Fans 15.15% 43.03x
Toy Blogs Readers 40.94% 42.04x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Maurices.

Location Composition Index
Maurices 0.05% 1.46x
Buckle 0.02% 1.14x
H&M 0.02% 1.08x
LOFT 0.01% 1.01x
Talbots 0.01% 1.01x
Express 0.02% 1.00x
Old Navy 0.02% 0.99x
Journeys 0.03% 0.98x
American Eagle Outfitters 0.02% 0.96x
Gymboree 0.02% 0.94x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is stayathomeeducator.com.

Website Composition Index
stayathomeeducator.com 2.19% 80.64x
alittlepinchofperfect.com 1.88% 73.90x
nontoygifts.com 1.00% 73.15x
kidscraftroom.com 1.50% 72.50x
fromabcstoacts.com 1.52% 70.82x
toddlerapproved.com 2.03% 69.71x
abcsofliteracy.com 1.37% 69.48x
teaching2and3yearolds.com 2.97% 69.41x
howweelearn.com 3.32% 68.74x
fun-a-day.com 2.85% 68.41x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 6.59% 37.11x
Parenting Blogs 3.54% 33.92x
Mommy Bloggers 14.36% 33.87x
Children's Learning Tools 6.54% 33.64x
Coupons & Family 11.22% 33.36x
Cakes & Sweets 0.61% 32.26x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 31.24x
Family on a Budget 33.48% 29.75x
Parenting & Children's Activities 0.34% 28.91x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.37% 25.93x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female