Explore the Stay-at-Home Parents Audience
Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Stay-at-Home Parents audience.
INTERESTS
The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 29.93% | 23.36x |
| Involved Parents | 31.13% | 22.35x |
| Photo Memory Makers | 30.64% | 20.59x |
| Food Allergies Researchers | 26.24% | 20.57x |
| Trendy Shoe Shoppers | 24.55% | 20.49x |
| Homeschooling Parents | 30.12% | 19.84x |
| New York City Events Researchers | 24.69% | 19.74x |
| New York Trip Planners | 28.82% | 19.68x |
| Teaching Resources Researchers | 29.28% | 19.51x |
| Hands-On Parents | 30.56% | 19.34x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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APPAREL RETAILERS
The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 2.29x |
| Uniqlo | 0.03% | 2.10x |
| Armani | 0.03% | 1.90x |
| Hugo Boss | 0.05% | 1.89x |
| Bonobos | 0.03% | 1.89x |
| Club Monaco | 0.02% | 1.87x |
| J. Crew | 0.03% | 1.77x |
| Zara | 0.03% | 1.75x |
| Gap | 0.12% | 1.68x |
| Brooks Brothers | 0.03% | 1.66x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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WEBSITES
The Stay-at-Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay-at-Home Parents audience is njfamily.com.
| Website | Composition | Index |
| njfamily.com | 1.55% | 47.62x |
| centralpark.com | 2.12% | 35.53x |
| zoonewengland.org | 1.27% | 35.23x |
| sesameplace.com | 3.56% | 34.73x |
| longisland.com | 3.96% | 34.63x |
| nycinsiderguide.com | 1.19% | 34.41x |
| ctvisit.com | 2.16% | 33.76x |
| potterybarnkids.com | 1.26% | 33.28x |
| kcedventures.com | 1.02% | 29.90x |
| foreverfreebyanymeans.com | 1.01% | 29.89x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.19% | 18.69x |
| Parenting & Children's Activities | 3.22% | 18.62x |
| Homeschooling | 0.48% | 17.60x |
| Scrapbooking & Home Art Projects | 4.74% | 15.72x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.23% | 15.67x |
| Coupons & Family | 7.03% | 15.32x |
| Toys Shopping | 3.28% | 14.95x |
| NYC Tourist Attractions | 9.03% | 14.50x |
| Mommy Bloggers | 5.68% | 14.36x |
| New York City Education & News Cluster | 6.40% | 14.33x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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DEMOGRAPHICS
The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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