Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 4.1 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 26.78% 19.37x
Involved Parents 28.52% 19.05x
Homeschooling Parents 28.69% 18.12x
Shelf-Stable Food Content Readers 0.34% 17.59x
Hands-On Parents 27.73% 16.91x
Photo Memory Makers 26.30% 16.72x
Food Allergies Researchers 22.43% 16.46x
Trendy Shoe Shoppers 21.60% 15.84x
New York City Events Researchers 23.47% 15.61x
Teaching Resources Researchers 26.37% 15.59x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Gap.

Location Composition Index
Gap 0.01% 2.02x
Old Navy 0.01% 1.26x
Victoria's Secret 0.01% 1.09x
Carhartt 0.08% 0.84x
Mens Wearhouse 0.01% 0.78x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is sesameplace.com.

Website Composition Index
sesameplace.com 2.36% 35.08x
zoonewengland.org 1.26% 33.52x
ctvisit.com 2.89% 32.37x
longisland.com 3.86% 31.40x
adventureaquarium.com 1.16% 30.30x
sleepingshouldbeeasy.com 1.95% 29.87x
hudsonvalley.org 1.06% 29.11x
centralpark.com 1.64% 28.34x
fitpregnancy.com 1.49% 27.73x
poconomountains.com 2.44% 26.90x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 18.44x
Parenting & Children's Activities 2.92% 18.33x
Homeschooling 0.40% 17.26x
Scrapbooking & Home Art Projects 5.38% 15.93x
New Parents 8.94% 15.36x
New York City Education & News Cluster 5.65% 15.28x
Coupons & Family 7.56% 15.17x
Cheerleading 0.67% 15.02x
NYC Tourist Attractions 7.38% 14.51x
Toys Shopping 1.95% 14.47x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female