Explore the Stay-at-Home Parents Audience
Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Stay-at-Home Parents audience.
INTERESTS
The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 17.60% | 16.63x |
| Involved Parents | 18.97% | 15.84x |
| Homeschooling Parents | 20.50% | 15.51x |
| Hands-On Parents | 22.38% | 15.13x |
| Shelf-Stable Food Content Readers | 9.96% | 15.08x |
| Mother's Day Celebrators | 14.04% | 14.60x |
| Pantry Recipes Researchers | 9.74% | 14.56x |
| School Closings Updates Readers | 11.97% | 13.59x |
| Working Parents | 14.68% | 13.39x |
| Healthy Snacks Shoppers | 14.37% | 13.37x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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APPAREL RETAILERS
The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.01% | 1.09x |
| Old Navy | 0.01% | 1.07x |
| Journeys | 0.01% | 1.00x |
| Carhartt | 0.07% | 0.88x |
| Victoria's Secret | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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WEBSITES
The Stay-at-Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay-at-Home Parents audience is ctvisit.com.
| Website | Composition | Index |
| ctvisit.com | 3.41% | 34.15x |
| zoonewengland.org | 1.55% | 33.63x |
| longisland.com | 2.38% | 31.80x |
| mommypoppins.com | 12.75% | 29.76x |
| sleepingshouldbeeasy.com | 1.14% | 28.69x |
| richard-t.com | 1.19% | 25.93x |
| visitnj.org | 2.12% | 24.22x |
| happy-mothering.com | 1.05% | 22.86x |
| njhiking.com | 1.51% | 22.85x |
| sunnyhomecreations.com | 1.03% | 22.57x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.20% | 19.71x |
| Parenting & Children's Activities | 1.05% | 14.25x |
| New Parents | 2.72% | 14.08x |
| Scrapbooking & Home Art Projects | 3.38% | 13.42x |
| Homeschooling | 0.06% | 12.53x |
| Coupons & Family | 5.15% | 12.12x |
| New York City Education & News Cluster | 2.50% | 11.65x |
| DIY Decoration & Furniture | 1.97% | 11.32x |
| NYC Tourist Attractions | 2.24% | 11.31x |
| Cakes & Sweets | 0.91% | 11.18x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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DEMOGRAPHICS
The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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