Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 2.9 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 29.93% 23.36x
Involved Parents 31.13% 22.35x
Photo Memory Makers 30.64% 20.59x
Food Allergies Researchers 26.24% 20.57x
Trendy Shoe Shoppers 24.55% 20.49x
Homeschooling Parents 30.12% 19.84x
New York City Events Researchers 24.69% 19.74x
New York Trip Planners 28.82% 19.68x
Teaching Resources Researchers 29.28% 19.51x
Hands-On Parents 30.56% 19.34x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Intermix.

Location Composition Index
Intermix 0.01% 2.29x
Uniqlo 0.03% 2.10x
Armani 0.03% 1.90x
Hugo Boss 0.05% 1.89x
Bonobos 0.03% 1.89x
Club Monaco 0.02% 1.87x
J. Crew 0.03% 1.77x
Zara 0.03% 1.75x
Gap 0.12% 1.68x
Brooks Brothers 0.03% 1.66x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is njfamily.com.

Website Composition Index
njfamily.com 1.55% 47.62x
centralpark.com 2.12% 35.53x
zoonewengland.org 1.27% 35.23x
sesameplace.com 3.56% 34.73x
longisland.com 3.96% 34.63x
nycinsiderguide.com 1.19% 34.41x
ctvisit.com 2.16% 33.76x
potterybarnkids.com 1.26% 33.28x
kcedventures.com 1.02% 29.90x
foreverfreebyanymeans.com 1.01% 29.89x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 18.69x
Parenting & Children's Activities 3.22% 18.62x
Homeschooling 0.48% 17.60x
Scrapbooking & Home Art Projects 4.74% 15.72x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.23% 15.67x
Coupons & Family 7.03% 15.32x
Toys Shopping 3.28% 14.95x
NYC Tourist Attractions 9.03% 14.50x
Mommy Bloggers 5.68% 14.36x
New York City Education & News Cluster 6.40% 14.33x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female