Explore the Stay-at-Home Parents Audience
Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Stay-at-Home Parents audience.
INTERESTS
The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay-at-Home Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 23.55% | 14.04x |
| Homeschooling Parents | 25.25% | 13.86x |
| Shelf-Stable Food Content Readers | 12.81% | 13.79x |
| Parents with Kids | 24.38% | 13.76x |
| Mother's Day Celebrators | 15.96% | 13.55x |
| Pantry Recipes Researchers | 11.91% | 13.45x |
| Hands-On Parents | 25.56% | 13.16x |
| Malaysian Food Enthusiasts | 12.97% | 12.41x |
| Homemade Gifts Crafters | 15.27% | 12.32x |
| School Closings Updates Readers | 13.97% | 12.24x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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APPAREL RETAILERS
The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.69x |
| Gymboree | 0.01% | 1.63x |
| Zumiez | 0.01% | 1.61x |
| Gap | 0.01% | 1.60x |
| American Eagle Outfitters | 0.01% | 1.49x |
| The Childrens Place | 0.02% | 1.48x |
| LOFT | 0.01% | 1.47x |
| Dressbarn | 0.01% | 1.43x |
| Mens Wearhouse | 0.01% | 1.38x |
| Express | 0.01% | 1.38x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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WEBSITES
The Stay-at-Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay-at-Home Parents audience is ctvisit.com.
| Website | Composition | Index |
| ctvisit.com | 4.10% | 31.36x |
| zoonewengland.org | 1.76% | 30.83x |
| longisland.com | 2.94% | 29.67x |
| mommypoppins.com | 4.05% | 28.32x |
| sleepingshouldbeeasy.com | 1.39% | 26.24x |
| mlsli.com | 1.07% | 24.12x |
| coned.com | 1.28% | 23.49x |
| visitnj.org | 3.02% | 22.60x |
| connecticutmag.com | 1.17% | 22.42x |
| njhiking.com | 2.29% | 20.69x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.17% | 13.13x |
| Homeschooling | 0.13% | 11.94x |
| New Parents | 4.56% | 11.44x |
| Parenting & Children's Activities | 1.72% | 11.42x |
| Scrapbooking & Home Art Projects | 4.01% | 10.91x |
| Coupons & Family | 5.88% | 10.32x |
| New York City Education & News Cluster | 3.31% | 9.64x |
| NYC Tourist Attractions | 3.59% | 9.43x |
| Toys Shopping | 0.74% | 9.22x |
| Mommy Bloggers | 7.73% | 9.06x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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DEMOGRAPHICS
The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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