Explore the Stay-at-Home Parents Audience
Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Stay-at-Home Parents audience.
INTERESTS
The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 26.78% | 19.37x |
| Involved Parents | 28.52% | 19.05x |
| Homeschooling Parents | 28.69% | 18.12x |
| Shelf-Stable Food Content Readers | 0.34% | 17.59x |
| Hands-On Parents | 27.73% | 16.91x |
| Photo Memory Makers | 26.30% | 16.72x |
| Food Allergies Researchers | 22.43% | 16.46x |
| Trendy Shoe Shoppers | 21.60% | 15.84x |
| New York City Events Researchers | 23.47% | 15.61x |
| Teaching Resources Researchers | 26.37% | 15.59x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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APPAREL RETAILERS
The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 2.02x |
| Old Navy | 0.01% | 1.26x |
| Victoria's Secret | 0.01% | 1.09x |
| Carhartt | 0.08% | 0.84x |
| Mens Wearhouse | 0.01% | 0.78x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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WEBSITES
The Stay-at-Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay-at-Home Parents audience is sesameplace.com.
| Website | Composition | Index |
| sesameplace.com | 2.36% | 35.08x |
| zoonewengland.org | 1.26% | 33.52x |
| ctvisit.com | 2.89% | 32.37x |
| longisland.com | 3.86% | 31.40x |
| adventureaquarium.com | 1.16% | 30.30x |
| sleepingshouldbeeasy.com | 1.95% | 29.87x |
| hudsonvalley.org | 1.06% | 29.11x |
| centralpark.com | 1.64% | 28.34x |
| fitpregnancy.com | 1.49% | 27.73x |
| poconomountains.com | 2.44% | 26.90x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.24% | 18.44x |
| Parenting & Children's Activities | 2.92% | 18.33x |
| Homeschooling | 0.40% | 17.26x |
| Scrapbooking & Home Art Projects | 5.38% | 15.93x |
| New Parents | 8.94% | 15.36x |
| New York City Education & News Cluster | 5.65% | 15.28x |
| Coupons & Family | 7.56% | 15.17x |
| Cheerleading | 0.67% | 15.02x |
| NYC Tourist Attractions | 7.38% | 14.51x |
| Toys Shopping | 1.95% | 14.47x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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DEMOGRAPHICS
The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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