Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 3.1 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 19.88% 54.92x
Involved Parents 24.22% 51.71x
Tech-Savvy Moms 14.91% 50.79x
Coupon Researchers 18.32% 50.63x
Homeschooling Parents 24.53% 49.81x
New York City Events Researchers 19.88% 47.76x
Photo Memory Makers 21.12% 46.07x
Home and Garden TV Fans 16.46% 45.74x
Hands-On Parents 27.33% 45.46x
Trendy Shoe Shoppers 13.35% 45.19x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.23x
Carhartt 0.12% 1.10x
Maurices 0.01% 0.99x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is sesameplace.com.

Website Composition Index
sesameplace.com 1.48% 28.94x
zoonewengland.org 1.30% 26.05x
longisland.com 3.77% 24.75x
ctvisit.com 3.92% 24.66x
sleepingshouldbeeasy.com 1.87% 23.12x
llli.org 1.32% 22.30x
poconomountains.com 1.57% 22.08x
centralpark.com 1.33% 21.76x
coned.com 2.29% 20.36x
medelabreastfeedingus.com 1.77% 20.10x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is New Parents.

Content Affinity Composition Index
New Parents 4.97% 26.95x
DIY Decoration & Furniture 4.35% 25.72x
NYC Tourist Attractions 4.66% 25.26x
Coupons & Family 8.07% 23.88x
New York City Education & News Cluster 4.97% 23.10x
Female Lifestyle Content Readers 6.21% 22.46x
Furniture & Home Improvement 3.42% 20.21x
Scrapbooking & Home Art Projects 6.52% 19.59x
Mommy Bloggers 11.80% 18.73x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.63% 18.25x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female