Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 2.7 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 12.42% 16.79x
Involved Parents 12.50% 14.53x
Toy Blogs Readers 16.89% 14.52x
Homeschooling Parents 15.77% 14.16x
Hands-On Parents 17.56% 13.81x
Parents with Toddlers 17.74% 13.41x
Kids Crafts Researchers 14.04% 12.66x
Mature Parents 13.26% 12.37x
Fathers Day Celebrators 7.54% 12.21x
School Closings Updates Readers 7.46% 12.10x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Gap.

Location Composition Index
Gap 0.02% 1.84x
Gymboree 0.01% 1.43x
Banana Republic 0.01% 1.39x
Dressbarn 0.01% 1.37x
American Eagle Outfitters 0.01% 1.37x
Old Navy 0.02% 1.31x
Express 0.01% 1.25x
Chicos 0.01% 1.25x
Victoria's Secret 0.02% 1.20x
White House Black Market 0.01% 1.16x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is longisland.com.

Website Composition Index
longisland.com 3.00% 36.78x
ctvisit.com 5.46% 35.46x
zoonewengland.org 1.63% 34.45x
centralpark.com 1.49% 33.17x
mommypoppins.com 14.08% 30.23x
nycinsiderguide.com 1.53% 25.58x
sleepingshouldbeeasy.com 2.29% 22.35x
trolleytours.com 1.23% 21.73x
familydaysout.com 2.31% 21.60x
yourkidstable.com 2.12% 21.26x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is New Parents.

Content Affinity Composition Index
New Parents 1.18% 17.61x
Parenting & Children's Activities 0.26% 16.32x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 13.96x
NYC Tourist Attractions 2.40% 11.66x
New York City Education & News Cluster 1.83% 11.49x
New York City Family & Activity Cluster 12.11% 10.90x
Coupons & Family 3.98% 10.44x
Cakes & Sweets 0.33% 10.41x
Scrapbooking & Home Art Projects 2.44% 10.35x
Toys Shopping 0.03% 10.12x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female