Explore the Stay-at-Home Parents Audience
Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Stay-at-Home Parents audience.
INTERESTS
The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 29.42% | 15.34x |
| Involved Parents | 30.50% | 15.22x |
| Homeschooling Parents | 29.71% | 14.48x |
| Photo Memory Makers | 29.62% | 14.05x |
| Hands-On Parents | 28.91% | 13.70x |
| Teaching Resources Researchers | 28.87% | 13.70x |
| Food Allergies Researchers | 24.99% | 13.63x |
| Trendy Shoe Shoppers | 24.57% | 13.30x |
| New York Trip Planners | 27.90% | 13.09x |
| Working Parents | 22.79% | 12.80x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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APPAREL RETAILERS
The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.01% | 2.04x |
| Uniqlo | 0.02% | 2.00x |
| American Apparel | 0.03% | 1.93x |
| Zara | 0.03% | 1.92x |
| Armani | 0.03% | 1.86x |
| Patagonia | 0.01% | 1.73x |
| Gap | 0.10% | 1.73x |
| The North Face | 0.02% | 1.72x |
| Lululemon | 0.05% | 1.69x |
| Club Monaco | 0.01% | 1.67x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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WEBSITES
The Stay-at-Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay-at-Home Parents audience is sesameplace.com.
| Website | Composition | Index |
| sesameplace.com | 2.44% | 29.22x |
| zoonewengland.org | 1.15% | 28.94x |
| ctvisit.com | 2.19% | 28.89x |
| longisland.com | 3.21% | 27.37x |
| sleepingshouldbeeasy.com | 1.77% | 25.48x |
| centralpark.com | 1.59% | 25.22x |
| adventureaquarium.com | 1.19% | 25.03x |
| hudsonvalley.org | 1.11% | 23.83x |
| fitpregnancy.com | 1.62% | 23.33x |
| barclayscenter.com | 1.07% | 23.02x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.19% | 15.36x |
| Parenting & Children's Activities | 2.63% | 14.52x |
| Homeschooling | 0.37% | 14.12x |
| Scrapbooking & Home Art Projects | 4.26% | 12.57x |
| New York City Education & News Cluster | 5.44% | 12.40x |
| Coupons & Family | 6.30% | 12.27x |
| NYC Tourist Attractions | 7.40% | 11.95x |
| New Parents | 8.78% | 11.83x |
| Decoration & Fabric | 0.02% | 11.81x |
| Mommy Bloggers | 5.31% | 11.57x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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DEMOGRAPHICS
The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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