Explore the Stay-at-Home Parents Audience
Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Stay-at-Home Parents audience.
INTERESTS
The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay-at-Home Parents audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 30.76% | 52.09x |
| Bargain Shopping Researchers | 14.98% | 50.77x |
| Homeschooling Parents | 50.25% | 50.08x |
| Misc-Deal Seekers or Coupon Shoppers | 36.69% | 49.30x |
| Kids Crafts Researchers | 48.27% | 48.85x |
| Hands-On Parents | 45.18% | 46.85x |
| Parents with Kids | 44.68% | 46.24x |
| Shelf-Stable Food Content Readers | 12.99% | 44.25x |
| Home and Garden TV Fans | 15.15% | 43.03x |
| Toy Blogs Readers | 40.94% | 42.04x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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APPAREL RETAILERS
The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 1.46x |
| Buckle | 0.02% | 1.14x |
| H&M | 0.02% | 1.08x |
| LOFT | 0.01% | 1.01x |
| Talbots | 0.01% | 1.01x |
| Express | 0.02% | 1.00x |
| Old Navy | 0.02% | 0.99x |
| Journeys | 0.03% | 0.98x |
| American Eagle Outfitters | 0.02% | 0.96x |
| Gymboree | 0.02% | 0.94x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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WEBSITES
The Stay-at-Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay-at-Home Parents audience is stayathomeeducator.com.
| Website | Composition | Index |
| stayathomeeducator.com | 2.19% | 80.64x |
| alittlepinchofperfect.com | 1.88% | 73.90x |
| nontoygifts.com | 1.00% | 73.15x |
| kidscraftroom.com | 1.50% | 72.50x |
| fromabcstoacts.com | 1.52% | 70.82x |
| toddlerapproved.com | 2.03% | 69.71x |
| abcsofliteracy.com | 1.37% | 69.48x |
| teaching2and3yearolds.com | 2.97% | 69.41x |
| howweelearn.com | 3.32% | 68.74x |
| fun-a-day.com | 2.85% | 68.41x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 6.59% | 37.11x |
| Parenting Blogs | 3.54% | 33.92x |
| Mommy Bloggers | 14.36% | 33.87x |
| Children's Learning Tools | 6.54% | 33.64x |
| Coupons & Family | 11.22% | 33.36x |
| Cakes & Sweets | 0.61% | 32.26x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.18% | 31.24x |
| Family on a Budget | 33.48% | 29.75x |
| Parenting & Children's Activities | 0.34% | 28.91x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 8.37% | 25.93x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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DEMOGRAPHICS
The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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