Explore the Stay-at-Home Parents Audience
Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Stay-at-Home Parents audience.
INTERESTS
The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 16.90% | 14.89x |
| Involved Parents | 16.69% | 14.31x |
| Homeschooling Parents | 19.11% | 13.99x |
| Hands-On Parents | 21.96% | 13.76x |
| Mother's Day Celebrators | 11.01% | 12.86x |
| School Closings Updates Readers | 10.61% | 12.65x |
| Shelf-Stable Food Content Readers | 7.76% | 12.58x |
| Fathers Day Celebrators | 11.70% | 12.15x |
| Pantry Recipes Researchers | 7.43% | 12.03x |
| New York City Events Researchers | 14.68% | 11.88x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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APPAREL RETAILERS
The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.03% | 0.87x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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WEBSITES
The Stay-at-Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay-at-Home Parents audience is ctvisit.com.
| Website | Composition | Index |
| ctvisit.com | 3.52% | 35.09x |
| zoonewengland.org | 1.51% | 34.87x |
| longisland.com | 2.55% | 33.22x |
| mommypoppins.com | 13.35% | 29.51x |
| sleepingshouldbeeasy.com | 1.14% | 27.43x |
| visitnj.org | 2.17% | 25.62x |
| njhiking.com | 1.26% | 23.35x |
| yourkidstable.com | 3.22% | 20.45x |
| redtri.com | 16.97% | 20.00x |
| nestedbean.com | 1.09% | 19.05x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.13% | 16.16x |
| Parenting & Children's Activities | 0.92% | 14.87x |
| New Parents | 2.34% | 14.48x |
| Scrapbooking & Home Art Projects | 2.86% | 12.82x |
| Homeschooling | 0.03% | 12.62x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 11.14x |
| Coupons & Family | 4.36% | 11.02x |
| New York City Education & News Cluster | 2.65% | 10.60x |
| Mommy Bloggers | 5.06% | 10.51x |
| Children's Health | 0.35% | 10.43x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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DEMOGRAPHICS
The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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