STAY-AT-HOME PARENTS

Audience Size: 3.2 Million Devices

View All Audiences

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest	Composition	Index
Parents with Kids	34.10%	36.34x
Involved Parents	33.08%	32.36x
Food Allergies Researchers	29.30%	31.91x
Hands-On Parents	32.72%	30.42x
Trendy Shoe Shoppers	26.13%	29.96x
Teaching Resources Researchers	32.05%	29.61x
Photo Memory Makers	32.39%	29.55x
Mature Parents	23.38%	29.50x
Tech-Savvy Moms	26.89%	29.21x
Homeschooling Parents	29.00%	27.81x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Supreme.

Location	Composition	Index
Supreme	0.05%	3.88x
Everlane	0.02%	3.45x
Intermix	0.02%	2.29x
Club Monaco	0.04%	2.20x
Zara	0.06%	2.05x
Uniqlo	0.04%	2.00x
Bonobos	0.13%	2.00x
Patagonia	0.03%	1.93x
Ann Taylor	0.05%	1.74x
Armani	0.08%	1.67x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is mommypoppins.com.

Website	Composition	Index
mommypoppins.com	2.13%	78.13x
njfamily.com	4.43%	66.51x
camelbackresort.com	1.12%	59.41x
bostonchildrensmuseum.org	1.44%	55.82x
ctvisit.com	4.00%	52.49x
askdrsears.com	4.98%	50.92x
homemade-baby-food-recipes.com	1.60%	50.57x
pumpstation.com	1.12%	50.18x
nyp.org	1.44%	49.03x
britax.com	1.15%	48.70x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Parenting & Children's Activities.

Content Affinity	Composition	Index
Parenting & Children's Activities	6.69%	23.40x
Homeschooling	0.84%	23.10x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.60%	23.06x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.27%	20.80x
Coupons & Family	10.58%	19.34x
Tattoos & Costumes	0.39%	19.26x
Toys Shopping	6.54%	19.02x
Washington D.C. Hotels	0.02%	18.65x
Scrapbooking & Home Art Projects	7.03%	18.53x
Children's Health	3.50%	17.66x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female