Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 4.4 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 33.14% 22.93x
Essential Oils Enthusiasts 0.06% 22.72x
Involved Parents 33.04% 22.18x
Teaching Resources Researchers 32.25% 20.24x
Food Allergies Researchers 29.17% 20.18x
Photo Memory Makers 32.80% 19.95x
Trendy Shoe Shoppers 27.40% 19.66x
Hands-On Parents 32.49% 19.64x
Homeschooling Parents 31.64% 19.01x
New York Trip Planners 30.82% 18.51x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Supreme.

Location Composition Index
Supreme 0.03% 3.81x
Everlane 0.02% 2.82x
Bonobos 0.16% 2.08x
Uniqlo 0.03% 1.86x
Topshop 0.03% 1.76x
Intermix 0.01% 1.76x
Zara 0.04% 1.75x
Armani 0.04% 1.74x
Club Monaco 0.02% 1.69x
Saint Laurent Paris 0.01% 1.50x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is njfamily.com.

Website Composition Index
njfamily.com 2.37% 50.07x
bostonchildrensmuseum.org 1.03% 44.64x
ctvisit.com 2.37% 41.96x
askdrsears.com 2.41% 37.41x
crystalgolfresort.com 1.08% 36.54x
zoonewengland.org 1.49% 35.42x
visitnj.org 2.45% 35.00x
sesameplace.com 4.20% 33.42x
yourkidstable.com 3.05% 33.26x
centralpark.com 2.34% 32.60x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.03% 17.03x
Homeschooling 0.57% 16.77x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 16.76x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.32% 15.22x
Coupons & Family 7.85% 14.74x
Scrapbooking & Home Art Projects 5.32% 14.72x
Mommy Bloggers 6.16% 13.91x
Toys Shopping 4.11% 13.81x
Tattoos & Costumes 0.27% 13.55x
New York City Education & News Cluster 6.88% 13.38x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female