Explore the Stay-at-Home Parents Audience
Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Stay-at-Home Parents audience.
INTERESTS
The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 19.88% | 54.92x |
| Involved Parents | 24.22% | 51.71x |
| Tech-Savvy Moms | 14.91% | 50.79x |
| Coupon Researchers | 18.32% | 50.63x |
| Homeschooling Parents | 24.53% | 49.81x |
| New York City Events Researchers | 19.88% | 47.76x |
| Photo Memory Makers | 21.12% | 46.07x |
| Home and Garden TV Fans | 16.46% | 45.74x |
| Hands-On Parents | 27.33% | 45.46x |
| Trendy Shoe Shoppers | 13.35% | 45.19x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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APPAREL RETAILERS
The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.23x |
| Carhartt | 0.12% | 1.10x |
| Maurices | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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WEBSITES
The Stay-at-Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay-at-Home Parents audience is sesameplace.com.
| Website | Composition | Index |
| sesameplace.com | 1.48% | 28.94x |
| zoonewengland.org | 1.30% | 26.05x |
| longisland.com | 3.77% | 24.75x |
| ctvisit.com | 3.92% | 24.66x |
| sleepingshouldbeeasy.com | 1.87% | 23.12x |
| llli.org | 1.32% | 22.30x |
| poconomountains.com | 1.57% | 22.08x |
| centralpark.com | 1.33% | 21.76x |
| coned.com | 2.29% | 20.36x |
| medelabreastfeedingus.com | 1.77% | 20.10x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 4.97% | 26.95x |
| DIY Decoration & Furniture | 4.35% | 25.72x |
| NYC Tourist Attractions | 4.66% | 25.26x |
| Coupons & Family | 8.07% | 23.88x |
| New York City Education & News Cluster | 4.97% | 23.10x |
| Female Lifestyle Content Readers | 6.21% | 22.46x |
| Furniture & Home Improvement | 3.42% | 20.21x |
| Scrapbooking & Home Art Projects | 6.52% | 19.59x |
| Mommy Bloggers | 11.80% | 18.73x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 9.63% | 18.25x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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DEMOGRAPHICS
The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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