Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 3.7 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 33.62% 20.39x
Food Allergies Researchers 31.69% 18.72x
Tech-Savvy Moms 29.10% 17.66x
New York Trip Planners 36.23% 17.13x
Hands-On Parents 31.99% 16.66x
Photo Memory Makers 31.88% 16.65x
Involved Parents 32.13% 16.27x
Coffee Lovers 28.54% 16.13x
Recreational Sports Participants 28.04% 15.85x
Supermarket Shoppers 31.00% 15.56x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Supreme.

Location Composition Index
Supreme 0.01% 3.20x
Hugo Boss 0.03% 2.16x
Intermix 0.02% 2.12x
Armani 0.04% 1.87x
Lululemon 0.09% 1.86x
Zara 0.04% 1.77x
LL Bean 0.01% 1.76x
American Apparel 0.04% 1.68x
Talbots 0.08% 1.67x
Patagonia 0.01% 1.60x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 3.77% 86.34x
njfamily.com 6.02% 64.08x
bostonchildrensmuseum.org 1.28% 63.28x
corcoran.com 1.25% 61.01x
camelbackresort.com 1.84% 58.50x
homemade-baby-food-recipes.com 1.73% 55.88x
rockettes.com 1.23% 55.21x
pumpstation.com 1.16% 53.94x
thebettermom.com 1.04% 53.79x
sesameplace.com 4.03% 53.36x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.96% 20.41x
Homeschooling 0.97% 18.31x
Parenting & Children's Activities 8.21% 17.50x
Coupons & Family 10.21% 15.24x
Washington D.C. Hotels 0.04% 15.05x
NYC Tourist Attractions 17.38% 14.67x
Toys Shopping 8.85% 14.44x
Parenting Blogs 2.51% 13.95x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.19% 13.86x
New York City Family & Activity Cluster 11.73% 13.83x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female