Explore the Stay-at-Home Parents Audience
Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Stay-at-Home Parents audience.
INTERESTS
The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay-at-Home Parents audience is Homeschooling Parents.
| Interest | Composition | Index |
| Homeschooling Parents | 37.84% | 60.47x |
| Misc-Deal Seekers or Coupon Shoppers | 22.75% | 57.40x |
| Home Kitchen Chefs | 17.71% | 55.54x |
| Kids Crafts Researchers | 40.57% | 53.82x |
| Healthy Diet Recipe Researchers | 16.96% | 51.68x |
| Toy Blogs Readers | 32.22% | 51.57x |
| Dessert/Sweets Bakers | 23.72% | 50.07x |
| Homemade Gifts Crafters | 45.84% | 47.80x |
| Christmas Traditions Researchers | 21.46% | 47.39x |
| Mature Parents | 25.87% | 46.44x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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APPAREL RETAILERS
The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.17x |
| Maurices | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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WEBSITES
The Stay-at-Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay-at-Home Parents audience is stayathomeeducator.com.
| Website | Composition | Index |
| stayathomeeducator.com | 2.00% | 72.67x |
| fromabcstoacts.com | 1.28% | 69.60x |
| lifeovercs.com | 2.14% | 67.35x |
| themeasuredmom.com | 1.76% | 67.19x |
| playtolearnpreschool.us | 1.50% | 66.18x |
| fantasticfunandlearning.com | 3.75% | 65.83x |
| thekindergartenconnection.com | 1.79% | 64.30x |
| fun-a-day.com | 2.79% | 64.25x |
| alittlepinchofperfect.com | 1.63% | 64.19x |
| teachingmama.org | 2.38% | 63.69x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 2.28% | 37.27x |
| Parenting & Children's Activities | 0.23% | 34.13x |
| Cakes & Sweets | 0.47% | 32.85x |
| Children's Learning Tools | 5.88% | 31.42x |
| Scrapbooking & Home Art Projects | 5.38% | 31.10x |
| Coupons & Family | 8.66% | 30.86x |
| Mommy Bloggers | 12.61% | 29.27x |
| Family on a Budget | 28.27% | 29.24x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.12% | 27.56x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 5.93% | 25.56x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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DEMOGRAPHICS
The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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