Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 5.5 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 29.42% 15.34x
Involved Parents 30.50% 15.22x
Homeschooling Parents 29.71% 14.48x
Photo Memory Makers 29.62% 14.05x
Hands-On Parents 28.91% 13.70x
Teaching Resources Researchers 28.87% 13.70x
Food Allergies Researchers 24.99% 13.63x
Trendy Shoe Shoppers 24.57% 13.30x
New York Trip Planners 27.90% 13.09x
Working Parents 22.79% 12.80x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 2.04x
Uniqlo 0.02% 2.00x
American Apparel 0.03% 1.93x
Zara 0.03% 1.92x
Armani 0.03% 1.86x
Patagonia 0.01% 1.73x
Gap 0.10% 1.73x
The North Face 0.02% 1.72x
Lululemon 0.05% 1.69x
Club Monaco 0.01% 1.67x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is sesameplace.com.

Website Composition Index
sesameplace.com 2.44% 29.22x
zoonewengland.org 1.15% 28.94x
ctvisit.com 2.19% 28.89x
longisland.com 3.21% 27.37x
sleepingshouldbeeasy.com 1.77% 25.48x
centralpark.com 1.59% 25.22x
adventureaquarium.com 1.19% 25.03x
hudsonvalley.org 1.11% 23.83x
fitpregnancy.com 1.62% 23.33x
barclayscenter.com 1.07% 23.02x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 15.36x
Parenting & Children's Activities 2.63% 14.52x
Homeschooling 0.37% 14.12x
Scrapbooking & Home Art Projects 4.26% 12.57x
New York City Education & News Cluster 5.44% 12.40x
Coupons & Family 6.30% 12.27x
NYC Tourist Attractions 7.40% 11.95x
New Parents 8.78% 11.83x
Decoration & Fabric 0.02% 11.81x
Mommy Bloggers 5.31% 11.57x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female