Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 3.6 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 35.57% 22.06x
Food Allergies Researchers 31.15% 20.39x
Trendy Shoe Shoppers 29.27% 19.09x
Tech-Savvy Moms 29.98% 18.81x
New York Trip Planners 34.31% 18.51x
Photo Memory Makers 33.19% 18.34x
Involved Parents 34.84% 17.32x
Hands-On Parents 33.77% 17.32x
Coffee Lovers 28.00% 17.18x
Misc-Deal Seekers or Coupon Shoppers 23.15% 16.81x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Everlane.

Location Composition Index
Everlane 0.01% 3.04x
Supreme 0.03% 2.98x
Patagonia 0.05% 2.76x
Calvin Klein 0.02% 2.55x
Intermix 0.02% 2.47x
Club Monaco 0.02% 2.17x
Hugo Boss 0.06% 2.11x
Armani 0.06% 2.08x
Uniqlo 0.03% 2.01x
Saint Laurent Paris 0.02% 2.01x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 2.97% 89.57x
njfamily.com 5.84% 66.42x
camelbackresort.com 1.51% 64.69x
bostonchildrensmuseum.org 1.30% 63.68x
corcoran.com 1.01% 63.65x
rockettes.com 1.01% 59.25x
homemade-baby-food-recipes.com 1.65% 58.17x
pumpstation.com 1.12% 57.38x
thebettermom.com 1.03% 56.92x
hudsonvalley.org 1.81% 54.46x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.82% 21.83x
Homeschooling 0.90% 20.29x
Parenting & Children's Activities 7.75% 19.51x
Coupons & Family 10.34% 17.24x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 17.11x
Toys Shopping 7.93% 16.62x
Washington D.C. Hotels 0.03% 16.24x
Tattoos & Costumes 0.48% 15.77x
NYC Tourist Attractions 16.17% 15.71x
Parenting Blogs 2.51% 15.46x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female