Dstillery Audiences

STAY-AT-HOME PARENTS

Audience Size: 3.3 Million Devices

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 15.65% 15.08x
Involved Parents 15.73% 14.02x
Hands-On Parents 19.78% 13.62x
Toy Blogs Readers 14.92% 13.57x
Fathers Day Celebrators 11.32% 13.30x
Homeschooling Parents 17.78% 13.28x
School Closings Updates Readers 10.31% 13.24x
New York Trip Planners 20.43% 12.80x
Dessert/Sweets Bakers 0.10% 12.58x
New York City Events Researchers 15.42% 12.27x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.85x
J. Crew 0.01% 1.46x
LOFT 0.02% 1.43x
Forever 21 0.01% 1.42x
The Childrens Place 0.03% 1.36x
H&M 0.01% 1.35x
American Eagle Outfitters 0.02% 1.33x
Express 0.02% 1.28x
Zumiez 0.02% 1.26x
Hollister 0.01% 1.25x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is longisland.com.

Website Composition Index
longisland.com 3.54% 36.33x
ctvisit.com 6.90% 36.16x
zoonewengland.org 2.41% 35.11x
centralpark.com 1.55% 32.31x
mommypoppins.com 17.40% 29.57x
sleepingshouldbeeasy.com 1.55% 26.36x
nycinsiderguide.com 1.15% 26.01x
njhiking.com 1.08% 25.69x
connecticutmag.com 1.09% 25.12x
njmom.com 1.12% 22.99x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is New Parents.

Content Affinity Composition Index
New Parents 1.77% 15.83x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 14.93x
Parenting & Children's Activities 0.53% 13.83x
NYC Tourist Attractions 2.53% 11.51x
New York City Education & News Cluster 2.55% 11.44x
Scrapbooking & Home Art Projects 2.17% 11.19x
New York City Family & Activity Cluster 13.61% 10.16x
Children's Health 0.31% 9.73x
Youth Educational Resources 0.04% 9.71x
Parenting Blogs 0.46% 9.70x
Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female