Explore the Stay-at-Home Parents Audience
Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Stay-at-Home Parents audience.
INTERESTS
The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 15.65% | 15.08x |
| Involved Parents | 15.73% | 14.02x |
| Hands-On Parents | 19.78% | 13.62x |
| Toy Blogs Readers | 14.92% | 13.57x |
| Fathers Day Celebrators | 11.32% | 13.30x |
| Homeschooling Parents | 17.78% | 13.28x |
| School Closings Updates Readers | 10.31% | 13.24x |
| New York Trip Planners | 20.43% | 12.80x |
| Dessert/Sweets Bakers | 0.10% | 12.58x |
| New York City Events Researchers | 15.42% | 12.27x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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APPAREL RETAILERS
The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.85x |
| J. Crew | 0.01% | 1.46x |
| LOFT | 0.02% | 1.43x |
| Forever 21 | 0.01% | 1.42x |
| The Childrens Place | 0.03% | 1.36x |
| H&M | 0.01% | 1.35x |
| American Eagle Outfitters | 0.02% | 1.33x |
| Express | 0.02% | 1.28x |
| Zumiez | 0.02% | 1.26x |
| Hollister | 0.01% | 1.25x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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WEBSITES
The Stay-at-Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay-at-Home Parents audience is longisland.com.
| Website | Composition | Index |
| longisland.com | 3.54% | 36.33x |
| ctvisit.com | 6.90% | 36.16x |
| zoonewengland.org | 2.41% | 35.11x |
| centralpark.com | 1.55% | 32.31x |
| mommypoppins.com | 17.40% | 29.57x |
| sleepingshouldbeeasy.com | 1.55% | 26.36x |
| nycinsiderguide.com | 1.15% | 26.01x |
| njhiking.com | 1.08% | 25.69x |
| connecticutmag.com | 1.09% | 25.12x |
| njmom.com | 1.12% | 22.99x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 1.77% | 15.83x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.10% | 14.93x |
| Parenting & Children's Activities | 0.53% | 13.83x |
| NYC Tourist Attractions | 2.53% | 11.51x |
| New York City Education & News Cluster | 2.55% | 11.44x |
| Scrapbooking & Home Art Projects | 2.17% | 11.19x |
| New York City Family & Activity Cluster | 13.61% | 10.16x |
| Children's Health | 0.31% | 9.73x |
| Youth Educational Resources | 0.04% | 9.71x |
| Parenting Blogs | 0.46% | 9.70x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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DEMOGRAPHICS
The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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