STAY-AT-HOME PARENTS

Audience Size: 3.9 Million Devices

View All Audiences

Explore the Stay-at-Home Parents Audience

Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Stay-at-Home Parents audience.

INTERESTS

The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.

Interest	Composition	Index
Parents with Kids	32.17%	18.93x
Food Allergies Researchers	31.83%	17.34x
Tech-Savvy Moms	28.83%	16.61x
New York Trip Planners	37.27%	16.51x
Hands-On Parents	30.79%	15.62x
Coffee Lovers	29.19%	15.48x
Photo Memory Makers	31.94%	15.45x
Involved Parents	29.13%	15.39x
Recreational Sports Participants	28.63%	15.10x
Broadway Fans	25.83%	15.01x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

APPAREL RETAILERS

The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Levi Strauss.

Location	Composition	Index
Levi Strauss	0.02%	2.11x
Armani	0.03%	2.07x
Hugo Boss	0.02%	2.04x
Zara	0.04%	1.94x
Calvin Klein	0.01%	1.87x
Ralph Lauren	0.01%	1.86x
Club Monaco	0.01%	1.84x
Lululemon	0.06%	1.83x
Joe's Jeans	0.01%	1.69x
Banana Republic	0.05%	1.64x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

WEBSITES

The Stay-at-Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay-at-Home Parents audience is lsc.org.

Website	Composition	Index
lsc.org	0.39%	90.47x
adventureland.us	0.14%	87.45x
nymetroparents.com	0.49%	86.58x
njkidsonline.com	1.00%	86.20x
mommypoppins.com	4.49%	84.68x
boba.com	0.19%	76.94x
whitepostfarms.com	0.77%	76.53x
newyorkled.com	0.12%	75.68x
iconparkingsystems.com	0.21%	75.36x
lunaparknyc.com	0.54%	75.03x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity	Composition	Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	1.06%	20.43x
Homeschooling	0.99%	17.07x
Parenting & Children's Activities	7.90%	16.42x
Coupons & Family	8.93%	15.29x
NYC Tourist Attractions	17.28%	14.68x
New York City Family & Activity Cluster	11.33%	14.48x
Toys Shopping	8.38%	14.34x
Parenting Blogs	2.32%	13.97x
New York City Real Estate Research Cluster	9.43%	13.83x
Scrapbooking & Home Art Projects	5.37%	13.74x

Composition Percentage: The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.

Index: A comparison of the Stay-at-Home Parents audience to the internet population.

DEMOGRAPHICS

The Stay-at-Home Parents audience resonates most for the following age and income brackets.

Age

25-34

Income

$150,000-$249,999