Explore the Stay-at-Home Parents Audience
Below you'll find more information about the Stay-at-Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Stay-at-Home Parents audience.
INTERESTS
The Stay-at-Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay-at-Home Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 35.27% | 37.90x |
| Food Allergies Researchers | 30.40% | 34.26x |
| Trendy Shoe Shoppers | 26.53% | 32.78x |
| Tech-Savvy Moms | 27.84% | 31.81x |
| Photo Memory Makers | 32.62% | 31.51x |
| Involved Parents | 33.55% | 31.49x |
| Mature Parents | 24.92% | 30.53x |
| Hands-On Parents | 33.80% | 30.14x |
| New York Trip Planners | 32.68% | 29.56x |
| Misc-Deal Seekers or Coupon Shoppers | 22.38% | 29.25x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Interest attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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APPAREL RETAILERS
The Stay-at-Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay-at-Home Parents audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.05% | 3.78x |
| Everlane | 0.02% | 3.23x |
| Intermix | 0.02% | 2.43x |
| Saint Laurent Paris | 0.02% | 2.21x |
| Joe's Jeans | 0.01% | 2.19x |
| Calvin Klein | 0.01% | 2.18x |
| Kate Spade | 0.03% | 2.17x |
| Patagonia | 0.03% | 2.07x |
| Ann Taylor | 0.03% | 1.99x |
| Armani | 0.07% | 1.99x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Location attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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WEBSITES
The Stay-at-Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay-at-Home Parents audience is mommypoppins.com.
| Website | Composition | Index |
| mommypoppins.com | 2.38% | 70.29x |
| njfamily.com | 4.91% | 58.05x |
| camelbackresort.com | 1.24% | 52.76x |
| bostonchildrensmuseum.org | 1.33% | 51.64x |
| homemade-baby-food-recipes.com | 1.54% | 46.99x |
| pumpstation.com | 1.08% | 46.48x |
| ctvisit.com | 4.34% | 46.24x |
| askdrsears.com | 5.36% | 44.69x |
| nyp.org | 1.57% | 43.44x |
| hudsonvalley.org | 1.59% | 43.33x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Web attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay-at-Home Parents audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.66% | 23.37x |
| Parenting & Children's Activities | 6.98% | 23.04x |
| Homeschooling | 0.83% | 23.04x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.24% | 20.52x |
| Coupons & Family | 10.30% | 20.00x |
| Toys Shopping | 6.82% | 19.56x |
| Tattoos & Costumes | 0.41% | 19.30x |
| Scrapbooking & Home Art Projects | 6.96% | 18.14x |
| Parenting Blogs | 2.39% | 17.48x |
| NYC Tourist Attractions | 14.76% | 17.00x |
Composition Percentage:
The overlap percentage between the Stay-at-Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Stay-at-Home Parents audience to the internet population.
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DEMOGRAPHICS
The Stay-at-Home Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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