Dstillery Audiences

STREAMING LINEAR TV WATCHERS (NATIONAL CHANNELS)

Audience Size: 3.2 Million Devices

Explore the Streaming Linear TV Watchers (National Channels) Audience

Below you'll find more information about the Streaming Linear TV Watchers (National Channels) audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Streaming Linear TV Watchers (National Channels) audience.

Dstillery Crafted Audiences

INTERESTS

The Streaming Linear TV Watchers (National Channels) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Streaming Linear TV Watchers (National Channels) audience is Hallmark Channel Movie Fans.

Interest Composition Index
Hallmark Channel Movie Fans 41.92% 28.57x
TV Junkies 37.86% 28.24x
Nashville Activity Researchers 31.41% 24.49x
Budget Grocery Shoppers 33.15% 24.14x
Retirees 30.87% 23.36x
Work Hard, Play Hard Travelers 32.10% 23.22x
Big Box Shoppers 34.22% 22.95x
Bargain Shopping Researchers 30.91% 22.88x
TV Game Show Fans 32.92% 22.88x
Hardware Shoppers 27.76% 22.55x
Composition Percentage: The overlap percentage between the Streaming Linear TV Watchers (National Channels) audience and the Interest attribute.
Index: A comparison of the Streaming Linear TV Watchers (National Channels) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Streaming Linear TV Watchers (National Channels) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Streaming Linear TV Watchers (National Channels) audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.32x
Maurices 0.01% 1.22x
Carhartt 0.18% 1.18x
Composition Percentage: The overlap percentage between the Streaming Linear TV Watchers (National Channels) audience and the Location attribute.
Index: A comparison of the Streaming Linear TV Watchers (National Channels) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Streaming Linear TV Watchers (National Channels) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Streaming Linear TV Watchers (National Channels) audience is bigbrothernetwork.com.

Website Composition Index
bigbrothernetwork.com 2.64% 55.63x
insidethebbhouse.com 1.05% 54.72x
cbs.com 13.33% 42.08x
iontelevision.com 1.65% 34.43x
quizzstar.com 1.04% 33.73x
survivingtribal.com 2.73% 33.24x
globaltv.com 3.83% 33.16x
cbsinteractive.com 1.32% 31.89x
tntdrama.com 1.82% 30.51x
tbs.com 1.49% 29.60x
Composition Percentage: The overlap percentage between the Streaming Linear TV Watchers (National Channels) audience and the Web attribute.
Index: A comparison of the Streaming Linear TV Watchers (National Channels) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Streaming Linear TV Watchers (National Channels) audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.27% 19.06x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 17.69x
Alternative Movie Streaming 0.22% 15.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 15.05x
Celebrity Gossip 1.46% 14.76x
Upstate New York State Athletics 0.12% 14.73x
Home Printing 0.11% 14.64x
Arts & Crafts 0.33% 14.60x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 2.22% 14.43x
Food Cluster 0.98% 14.29x
Composition Percentage: The overlap percentage between the Streaming Linear TV Watchers (National Channels) audience and the Content Affinity attribute.
Index: A comparison of the Streaming Linear TV Watchers (National Channels) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Streaming Linear TV Watchers (National Channels) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female