Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 4.6 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 30.54% 19.93x
Travel Researchers 25.47% 17.28x
Major Airline Customers 25.14% 17.21x
Tutoring Resources Researchers 22.75% 16.83x
Vacation Planners 24.59% 16.75x
San Diego Trip Planners 28.36% 16.67x
Affordable Hotel Bookers 25.50% 16.53x
Sightseeing Travelers 26.12% 16.44x
California Trip Planners 26.23% 15.98x
Luxury Boutique Hotel Researchers 26.06% 15.67x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.58x
Topshop 0.03% 1.52x
White House Black Market 0.44% 1.51x
Jos A. Bank Clothiers 0.33% 1.38x
Mens Wearhouse 0.55% 1.33x
REI 0.02% 1.31x
Johnston and Murphy 0.54% 1.29x
Ann Taylor 0.03% 1.27x
Tommy Bahama 0.04% 1.26x
Uniqlo 0.02% 1.24x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is sandiego.com.

Website Composition Index
sandiego.com 1.07% 36.31x
seaworldparks.com 1.07% 33.77x
sandiegozoo.org 3.12% 32.88x
polynesia.com 1.46% 26.42x
sdzsafaripark.org 2.73% 24.68x
viator.com 2.94% 23.97x
freetoursbyfoot.com 3.67% 23.36x
destinationcoupons.com 1.17% 23.34x
msichicago.org 2.65% 22.92x
bostonusa.com 1.52% 22.35x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.97% 14.14x
ISPs & Local Services 0.05% 13.75x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 11.88x
San Francisco Tourism 1.29% 10.64x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 10.52x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.08% 10.46x
Southern California Tourism 3.52% 10.01x
Parenting & Nutrition 0.03% 9.97x
Higher-End Fashion Brands 0.68% 9.72x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.18% 9.47x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female