Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 3 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 11.89% 8.99x
Indian Food Enthusiasts 6.25% 7.63x
Vacation Planners 8.00% 7.47x
Tutoring Resources Researchers 7.48% 7.46x
Luxury Hotel Guests 6.58% 7.29x
United Arab Emirates Trip Planners 12.70% 7.16x
San Diego Trip Planners 10.56% 7.07x
Travel Researchers 8.81% 7.06x
California Trip Planners 9.66% 7.05x
Winter Apparel Shoppers 8.17% 7.02x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Gap.

Location Composition Index
Gap 0.02% 1.61x
White House Black Market 0.02% 1.43x
Chicos 0.02% 1.41x
Forever 21 0.01% 1.40x
Express 0.02% 1.38x
Talbots 0.01% 1.36x
Gymboree 0.01% 1.34x
Lane Bryant 0.02% 1.33x
Jos A. Bank Clothiers 0.01% 1.30x
Buckle 0.02% 1.29x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 1.92% 27.15x
freetoursbyfoot.com 4.17% 17.00x
wenxuecity.com 1.44% 15.63x
elimparcial.com 1.22% 11.43x
creaders.net 1.23% 10.40x
expedia.com 1.38% 10.08x
milenio.com 1.49% 9.27x
redbus2us.com 1.16% 9.12x
lavanguardia.com 1.15% 8.98x
discoverlosangeles.com 1.22% 8.96x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.04% 9.04x
Visa & Immigration 0.17% 8.85x
China Cluster 1.94% 8.58x
Vietnam Cluster 0.22% 8.03x
Spanish Health & Wellness 0.50% 7.32x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.11% 7.30x
India Cluster 2.10% 7.23x
Meeting Planning & Hotels 0.02% 6.80x
Cuba & Mexico Media 0.02% 6.12x
MBA Education 0.14% 6.09x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female