Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 20.42% 15.47x
Family Adventures Travelers 13.52% 12.85x
Discount Flight Searchers 14.91% 12.39x
Work Comes First Travelers 12.29% 12.33x
Tutoring Resources Researchers 14.75% 12.25x
Vacation Planners 15.62% 11.96x
Travel Researchers 14.41% 11.80x
Last Minute Travelers 17.30% 11.56x
Major Airline Customers 17.39% 11.54x
Affordable Hotel Bookers 15.94% 11.22x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.27x
Buckle 0.01% 1.21x
The Childrens Place 0.01% 1.16x
Aeropostale 0.01% 1.14x
Journeys 0.02% 1.14x
Old Navy 0.01% 1.08x
Victoria's Secret 0.02% 1.07x
Carhartt 0.10% 1.04x
Express 0.01% 1.02x
Maurices 0.01% 0.85x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 1.68% 27.17x
freetoursbyfoot.com 1.96% 18.36x
hotwire.com 5.10% 15.92x
hilton.com 5.13% 14.11x
cheapoair.com 8.44% 12.04x
actstudent.org 1.43% 12.01x
wenxuecity.com 1.29% 11.82x
flyfrontier.com 1.98% 11.51x
reservations.com 2.79% 11.41x
familyvacationcritic.com 2.26% 11.39x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.02% 13.51x
Southern California Cluster 0.02% 12.16x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.06% 12.16x
Home Printing 0.02% 10.73x
Online Learning 0.02% 10.13x
Southern California Tourism 0.24% 9.64x
Visa & Immigration 0.28% 9.39x
San Francisco Tourism 0.07% 9.30x
MBA Education 0.72% 7.81x
Texas Sporting & Outdoors Cluster 0.02% 7.60x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male