Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 16.79% 11.68x
Tutoring Resources Researchers 13.25% 9.95x
Family Adventures Travelers 10.22% 9.32x
Discount Flight Searchers 12.35% 9.15x
Vacation Planners 12.77% 9.04x
Getaways Researchers 10.23% 8.98x
Travel Researchers 12.68% 8.75x
Last Minute Travelers 14.56% 8.73x
Work Comes First Travelers 8.86% 8.70x
Winter Apparel Shoppers 12.63% 8.69x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Gap.

Location Composition Index
Gap 0.03% 1.61x
Lululemon 0.01% 1.58x
White House Black Market 0.03% 1.49x
Banana Republic 0.02% 1.45x
Express 0.03% 1.40x
Talbots 0.01% 1.39x
Michael Kors 0.01% 1.39x
Gymboree 0.02% 1.36x
Jos A. Bank Clothiers 0.02% 1.35x
J. Crew 0.01% 1.34x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 1.87% 23.95x
freetoursbyfoot.com 3.34% 17.56x
hotwire.com 2.00% 14.86x
hawaii.com 1.64% 12.53x
hilton.com 1.74% 12.30x
redbus2us.com 1.22% 11.73x
wenxuecity.com 1.20% 11.16x
newindianexpress.com 1.06% 10.35x
hotels.com 7.04% 10.28x
discoverlosangeles.com 1.18% 9.86x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 19.99x
Visa & Immigration 0.28% 10.32x
Memes & Comedy 0.01% 9.04x
Southern California Tourism 0.14% 8.08x
San Francisco Tourism 0.05% 8.04x
Illinois Education 0.01% 7.32x
National Parks 0.15% 6.70x
India Cluster 1.91% 6.68x
Vietnam Cluster 0.25% 6.61x
MBA Education 0.36% 6.58x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male