Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 17.85% 13.36x
Family Adventures Travelers 11.59% 10.91x
Tutoring Resources Researchers 12.94% 10.89x
Discount Flight Searchers 13.31% 10.45x
Work Comes First Travelers 10.31% 10.29x
Vacation Planners 13.34% 10.22x
Getaways Researchers 9.52% 9.75x
Travel Researchers 12.82% 9.60x
Last Minute Travelers 14.62% 9.56x
Major Airline Customers 14.19% 9.35x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.04x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 1.98% 25.54x
freetoursbyfoot.com 1.94% 16.67x
hotwire.com 3.73% 14.99x
actstudent.org 1.13% 13.00x
hilton.com 3.63% 12.59x
wenxuecity.com 1.17% 10.36x
redbus2us.com 1.22% 10.28x
hotels.com 12.71% 10.10x
cheapoair.com 6.79% 9.99x
reservations.com 1.89% 9.94x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.05% 18.55x
Visa & Immigration 0.26% 9.72x
Scuba Diving 0.02% 8.32x
Southern California Tourism 0.15% 8.18x
Assorted Topics (Business Support ToolsForm Templates) 0.02% 8.14x
Online Learning 0.02% 8.01x
Franchising 0.01% 7.73x
Mexico Travel 0.04% 7.73x
Senior Care 0.02% 7.13x
Spanish Health & Wellness 0.58% 7.02x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male