Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 4 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 22.06% 15.27x
Major Airline Customers 19.56% 12.45x
Family Adventures Travelers 17.41% 12.19x
Telemedicine Content Readers 0.08% 12.18x
Work Comes First Travelers 16.23% 11.81x
Vacation Planners 16.74% 11.79x
Travel Researchers 17.29% 11.56x
Tutoring Resources Researchers 16.91% 11.53x
Last Minute Travelers 18.05% 11.48x
Affordable Hotel Bookers 17.10% 11.21x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.31x
Old Navy 0.01% 1.06x
Carhartt 0.14% 1.06x
Maurices 0.01% 1.01x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is msichicago.org.

Website Composition Index
msichicago.org 1.14% 22.37x
sandiegozoo.org 2.05% 20.62x
sandiego.org 1.69% 18.09x
collegevine.com 1.25% 17.21x
freetoursbyfoot.com 3.93% 16.57x
southwest.com 4.04% 15.02x
undercovertourist.com 2.71% 13.35x
flightnetwork.com 1.14% 13.05x
homeaway.com 1.36% 12.66x
collegeboard.org 1.27% 12.51x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.51% 12.09x
Illinois Education 0.28% 11.02x
San Francisco Tourism 0.29% 10.88x
Southern California Cluster 0.10% 10.72x
Quinceanera Planning 0.02% 10.18x
Southern California Tourism 0.65% 9.98x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.05% 8.68x
National Parks 0.81% 8.31x
London Tourism 0.03% 8.14x
Scuba Diving 0.05% 8.02x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male