Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Sightseeing Travelers.

Interest Composition Index
Sightseeing Travelers 28.16% 22.25x
Tutoring Resources Researchers 26.06% 21.97x
Movie Ticket Buyers 22.52% 21.83x
Sea World Park Trip Planners 26.01% 21.70x
San Diego Trip Planners 30.92% 21.34x
Major Airline Customers 25.79% 21.06x
Las Vegas Hotel Researchers 21.10% 19.97x
Affordable Hotel Bookers 25.92% 19.95x
Recreational Sports Participants 24.21% 19.85x
Zoo Visitors 27.74% 19.82x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.29x
Mens Wearhouse 0.46% 1.19x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is smartdestinations.com.

Website Composition Index
smartdestinations.com 1.05% 72.35x
sandiego.com 1.42% 57.58x
seaworldparks.com 2.32% 55.71x
lasvegas.com 1.13% 54.91x
sandiegozoo.org 6.57% 49.93x
whatscheaper.com 1.06% 48.68x
thepointsguy.com 1.37% 46.17x
mommypoppins.com 1.45% 44.89x
cityofchicago.org 1.73% 44.78x
transitchicago.com 1.71% 42.88x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 1.97% 19.54x
Higher-End Fashion Brands 1.86% 15.11x
San Francisco Tourism 2.35% 14.82x
Southern California Tourism 5.41% 12.94x
Caribbean Vacation 2.86% 11.70x
National Parks 2.95% 11.58x
Discount Shopping 3.47% 10.67x
Travel Adventure 13.27% 10.34x
Higher Education 2.27% 9.96x
Promo Codes 5.99% 9.86x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female