Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 3 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 29.80% 28.65x
San Diego Trip Planners 27.30% 26.06x
Travel Researchers 25.08% 25.80x
Sightseeing Travelers 26.79% 25.41x
California Trip Planners 23.90% 25.04x
Tutoring Resources Researchers 24.70% 24.84x
Sea World Park Trip Planners 24.03% 24.29x
Movie Ticket Buyers 21.34% 24.11x
Major Airline Customers 25.80% 23.90x
Vacation Planners 23.42% 23.88x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Topshop.

Location Composition Index
Topshop 0.02% 1.53x
Uniqlo 0.03% 1.52x
Bonobos 0.09% 1.51x
Jos A. Bank Clothiers 0.44% 1.49x
Johnston and Murphy 0.21% 1.44x
LL Bean 0.01% 1.44x
Columbia 0.02% 1.43x
Hugo Boss 0.04% 1.37x
Mens Wearhouse 0.66% 1.37x
Zara 0.04% 1.34x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is sandiego.com.

Website Composition Index
sandiego.com 1.34% 52.17x
seaworldparks.com 1.76% 50.94x
sandiegozoo.org 5.04% 47.84x
cityofchicago.org 1.35% 41.74x
thepointsguy.com 1.05% 41.38x
mommypoppins.com 1.10% 40.86x
transitchicago.com 1.34% 40.09x
boxofficeticketsales.com 1.32% 39.54x
pier1.com 1.11% 36.43x
dictionary.reference.com 1.14% 35.62x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 1.79% 19.64x
Washington D.C. Hotels 0.02% 18.58x
ISPs & Local Services 0.08% 16.37x
Higher-End Fashion Brands 1.59% 15.00x
San Francisco Tourism 2.23% 14.66x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.37% 14.45x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 14.40x
Assorted Topics (Cooking, Games, Viral Media) 0.15% 13.77x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.09% 12.90x
Southern California Tourism 5.32% 12.87x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female