Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 5.8 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 33.65% 13.71x
Major Airline Customers 25.74% 12.43x
Family Adventures Travelers 27.10% 12.01x
San Diego Trip Planners 25.50% 11.95x
Travel Researchers 26.13% 11.65x
Sightseeing Travelers 24.87% 11.62x
Work Comes First Travelers 26.48% 11.60x
California Trip Planners 25.90% 11.42x
Discount Flight Searchers 20.65% 11.37x
Vacation Planners 26.71% 11.34x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.48x
Tommy Bahama 0.01% 1.38x
Kate Spade 0.02% 1.35x
Hugo Boss 0.03% 1.32x
Free People 0.02% 1.30x
Madewell 0.02% 1.29x
American Apparel 0.02% 1.27x
Uniqlo 0.01% 1.26x
Coach 0.03% 1.22x
Lululemon 0.03% 1.19x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 1.98% 26.20x
sdzsafaripark.org 2.03% 22.93x
viator.com 1.35% 22.80x
bostonusa.com 1.18% 22.76x
choosechicago.com 1.61% 22.61x
msichicago.org 2.04% 20.97x
boston-discovery-guide.com 1.68% 20.68x
hyatt.com 1.86% 19.35x
enterprise.com 1.77% 18.57x
knotts.com 1.08% 18.27x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 12.14x
Southern California Cluster 0.47% 11.81x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 9.88x
Visa & Immigration 0.71% 9.53x
San Francisco Tourism 0.65% 9.32x
Southern California Tourism 2.21% 9.12x
Quinceanera Planning 0.03% 9.11x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.07% 8.67x
Illinois Education 0.37% 8.17x
National Parks 1.33% 7.65x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male