Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 23.53% 12.12x
Family Adventures Travelers 17.01% 9.92x
Tutoring Resources Researchers 16.86% 9.69x
Major Airline Customers 19.90% 9.67x
Work Comes First Travelers 15.78% 9.62x
Vacation Planners 17.24% 9.46x
Last Minute Travelers 18.01% 9.46x
Discount Flight Searchers 17.15% 9.41x
Travel Researchers 17.07% 9.31x
Affordable Hotel Bookers 17.31% 9.06x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Express.

Location Composition Index
Express 0.02% 1.97x
Zumiez 0.01% 1.81x
Victoria's Secret 0.02% 1.80x
White House Black Market 0.01% 1.68x
Gap 0.01% 1.59x
Banana Republic 0.01% 1.56x
The Childrens Place 0.02% 1.46x
Journeys 0.02% 1.45x
Old Navy 0.02% 1.35x
Mens Wearhouse 0.01% 1.31x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 1.61% 17.03x
sandiego.org 1.20% 15.02x
freetoursbyfoot.com 3.13% 13.69x
southwest.com 2.47% 12.27x
redbus2us.com 1.30% 11.20x
undercovertourist.com 1.99% 11.03x
newindianexpress.com 1.15% 10.52x
hotwire.com 8.76% 10.26x
vrbo.com 2.22% 9.65x
wenxuecity.com 1.66% 9.54x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 10.34x
Visa & Immigration 0.46% 9.91x
Southern California Cluster 0.07% 9.47x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.08% 8.84x
San Francisco Tourism 0.18% 8.07x
Southern California Tourism 0.49% 7.99x
Illinois Education 0.16% 7.63x
Scuba Diving 0.04% 7.63x
National Parks 0.62% 6.69x
Consumer Rewards 0.03% 6.59x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male