Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 4 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Movie Ticket Buyers.

Interest Composition Index
Movie Ticket Buyers 31.91% 15.61x
Sightseeing Travelers 33.66% 15.39x
Travel Industry 23.79% 14.53x
San Diego Trip Planners 35.17% 14.42x
Recreational Sports Participants 26.78% 14.12x
Major Airline Customers 33.01% 14.11x
Flight and Hotel Shoppers 49.05% 13.67x
Mexico Trip Planners 30.79% 13.62x
Affordable Hotel Bookers 28.28% 13.45x
California Trip Planners 31.05% 13.40x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.40x
Tommy Bahama 0.02% 1.28x
Zara 0.02% 1.26x
Abercrombie & Fitch 0.02% 1.26x
Columbia 0.01% 1.22x
Calvin Klein 0.01% 1.21x
Uniqlo 0.01% 1.21x
Patagonia 0.01% 1.21x
Eddie Bauer 0.01% 1.20x
Levi Strauss 0.01% 1.17x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is california.legoland.com.

Website Composition Index
california.legoland.com 0.04% 70.25x
reservelosangeles.com 0.06% 68.87x
boldearth.com 0.02% 67.41x
miamichildrensmuseum.org 0.02% 64.59x
moondanceadventures.com 0.05% 63.98x
lasvegaskids.net 0.09% 63.86x
hgvclub.com 0.06% 63.40x
bigairusa.com 0.02% 62.24x
thefreedomtrail.org 0.25% 60.84x
smartdestinations.com 1.47% 60.46x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.67% 14.30x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.69% 13.17x
Higher-End Fashion Brands 3.02% 12.50x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.10% 11.88x
ISPs & Local Services 0.17% 11.77x
San Francisco Tourism 2.86% 11.66x
Washington D.C. Hotels 0.04% 11.26x
Caribbean Vacation 2.90% 11.16x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.30% 10.43x
Southern California Tourism 6.27% 10.10x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000