Explore the Summer Activities Researchers Audience
Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Summer Activities Researchers audience.
INTERESTS
The Summer Activities Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Summer Activities Researchers audience is Movie Ticket Buyers.
| Interest | Composition | Index |
| Movie Ticket Buyers | 31.91% | 15.61x |
| Sightseeing Travelers | 33.66% | 15.39x |
| Travel Industry | 23.79% | 14.53x |
| San Diego Trip Planners | 35.17% | 14.42x |
| Recreational Sports Participants | 26.78% | 14.12x |
| Major Airline Customers | 33.01% | 14.11x |
| Flight and Hotel Shoppers | 49.05% | 13.67x |
| Mexico Trip Planners | 30.79% | 13.62x |
| Affordable Hotel Bookers | 28.28% | 13.45x |
| California Trip Planners | 31.05% | 13.40x |
Composition Percentage:
The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
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APPAREL RETAILERS
The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.02% | 1.40x |
| Tommy Bahama | 0.02% | 1.28x |
| Zara | 0.02% | 1.26x |
| Abercrombie & Fitch | 0.02% | 1.26x |
| Columbia | 0.01% | 1.22x |
| Calvin Klein | 0.01% | 1.21x |
| Uniqlo | 0.01% | 1.21x |
| Patagonia | 0.01% | 1.21x |
| Eddie Bauer | 0.01% | 1.20x |
| Levi Strauss | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
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WEBSITES
The Summer Activities Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Summer Activities Researchers audience is california.legoland.com.
| Website | Composition | Index |
| california.legoland.com | 0.04% | 70.25x |
| reservelosangeles.com | 0.06% | 68.87x |
| boldearth.com | 0.02% | 67.41x |
| miamichildrensmuseum.org | 0.02% | 64.59x |
| moondanceadventures.com | 0.05% | 63.98x |
| lasvegaskids.net | 0.09% | 63.86x |
| hgvclub.com | 0.06% | 63.40x |
| bigairusa.com | 0.02% | 62.24x |
| thefreedomtrail.org | 0.25% | 60.84x |
| smartdestinations.com | 1.47% | 60.46x |
Composition Percentage:
The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 2.67% | 14.30x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.69% | 13.17x |
| Higher-End Fashion Brands | 3.02% | 12.50x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.10% | 11.88x |
| ISPs & Local Services | 0.17% | 11.77x |
| San Francisco Tourism | 2.86% | 11.66x |
| Washington D.C. Hotels | 0.04% | 11.26x |
| Caribbean Vacation | 2.90% | 11.16x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.30% | 10.43x |
| Southern California Tourism | 6.27% | 10.10x |
Composition Percentage:
The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
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DEMOGRAPHICS
The Summer Activities Researchers audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000
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