Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 4.1 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Sightseeing Travelers.

Interest Composition Index
Sightseeing Travelers 28.60% 15.47x
Movie Ticket Buyers 24.33% 15.02x
San Diego Trip Planners 33.20% 14.99x
Tutoring Resources Researchers 26.94% 14.74x
Sea World Park Trip Planners 28.22% 14.63x
Major Airline Customers 30.90% 14.32x
Affordable Hotel Bookers 27.69% 14.01x
California Trip Planners 29.82% 13.88x
Las Vegas Hotel Researchers 22.19% 13.73x
Recreational Sports Participants 24.69% 13.72x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.63x
Columbia 0.02% 1.51x
Kate Spade 0.03% 1.50x
Zara 0.04% 1.50x
Madewell 0.03% 1.41x
LL Bean 0.01% 1.40x
The North Face 0.03% 1.35x
Levi Strauss 0.02% 1.29x
American Apparel 0.05% 1.29x
Urban Outfitters 0.07% 1.28x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is smartdestinations.com.

Website Composition Index
smartdestinations.com 1.13% 48.10x
sandiego.com 1.39% 38.56x
seaworldparks.com 2.71% 35.53x
lasvegas.com 1.33% 34.89x
sdzsafaripark.org 3.59% 32.19x
whatscheaper.com 1.24% 31.13x
sandiegozoo.org 7.54% 30.81x
thepointsguy.com 1.60% 29.43x
cityofchicago.org 2.03% 28.49x
mommypoppins.com 1.65% 28.27x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.14% 16.21x
Washington D.C. Hotels 0.03% 14.57x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.50% 13.35x
ISPs & Local Services 0.12% 13.34x
Higher-End Fashion Brands 2.19% 13.33x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 13.05x
San Francisco Tourism 2.48% 12.75x
Assorted Topics (Cooking, Games, Viral Media) 0.19% 11.46x
Southern California Tourism 5.70% 11.10x
Illinois Education 1.10% 10.71x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female