Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 3.4 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 14.81% 11.17x
Tutoring Resources Researchers 11.11% 9.39x
Vacation Planners 11.20% 8.75x
Getaways Researchers 8.29% 8.49x
Venture Capitalists 11.62% 8.42x
California Trip Planners 13.01% 8.39x
United Arab Emirates Trip Planners 14.02% 8.37x
Last Minute Travelers 13.26% 8.37x
Travel Researchers 11.77% 8.34x
Family Adventures Travelers 7.63% 8.32x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.69x
Talbots 0.02% 1.46x
Forever 21 0.02% 1.45x
LOFT 0.02% 1.41x
Lane Bryant 0.02% 1.32x
Banana Republic 0.02% 1.29x
Old Navy 0.04% 1.25x
Zumiez 0.02% 1.25x
Dressbarn 0.02% 1.24x
American Eagle Outfitters 0.02% 1.22x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 1.86% 26.66x
freetoursbyfoot.com 4.04% 18.78x
hawaii.com 1.53% 13.45x
wenxuecity.com 1.28% 13.02x
redbus2us.com 1.06% 12.37x
hebbarskitchen.com 1.38% 11.17x
hotels.com 3.45% 10.22x
act.org 1.00% 9.36x
filmibeat.com 1.28% 9.34x
thenewsminute.com 1.12% 9.32x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.02% 11.16x
Visa & Immigration 0.21% 9.13x
Scuba Diving 0.06% 8.58x
San Francisco Tourism 0.04% 8.35x
India Cluster 2.00% 7.65x
Southern California Tourism 0.12% 7.53x
Bathrooms & Plumbing 0.03% 7.11x
Party Suppliers 0.02% 6.92x
Pre-Built Home Researchers 0.02% 6.71x
China Cluster 1.64% 6.59x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male