Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 25.83% 15.48x
Family Adventures Travelers 19.49% 12.91x
Major Airline Customers 22.69% 12.91x
Work Comes First Travelers 18.88% 12.53x
Travel Researchers 19.43% 12.46x
Vacation Planners 19.39% 12.27x
Tutoring Resources Researchers 19.07% 12.08x
Sightseeing Travelers 20.88% 12.03x
San Diego Trip Planners 22.08% 11.96x
Last Minute Travelers 20.45% 11.94x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.11x
Mens Wearhouse 0.02% 1.10x
Victoria's Secret 0.01% 1.06x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is sdzsafaripark.org.

Website Composition Index
sdzsafaripark.org 1.01% 24.13x
msichicago.org 1.45% 22.13x
choosechicago.com 1.09% 21.57x
boston-discovery-guide.com 1.19% 21.52x
sandiegozoo.org 1.74% 20.33x
sandiego.org 2.33% 17.80x
freetoursbyfoot.com 4.93% 16.25x
collegevine.com 1.66% 16.10x
southwest.com 5.41% 14.81x
911memorial.org 1.04% 13.82x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.24% 13.02x
Visa & Immigration 0.64% 12.96x
San Francisco Tourism 0.48% 11.69x
Southern California Tourism 1.25% 11.05x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.07% 10.29x
Illinois Education 0.34% 10.19x
Scuba Diving 0.10% 9.67x
Quinceanera Planning 0.02% 9.43x
London Tourism 0.06% 9.20x
National Parks 1.12% 8.91x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male