Explore the Summer Activities Researchers Audience
Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Summer Activities Researchers audience.
INTERESTS
The Summer Activities Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 33.65% | 13.71x |
| Major Airline Customers | 25.74% | 12.43x |
| Family Adventures Travelers | 27.10% | 12.01x |
| San Diego Trip Planners | 25.50% | 11.95x |
| Travel Researchers | 26.13% | 11.65x |
| Sightseeing Travelers | 24.87% | 11.62x |
| Work Comes First Travelers | 26.48% | 11.60x |
| California Trip Planners | 25.90% | 11.42x |
| Discount Flight Searchers | 20.65% | 11.37x |
| Vacation Planners | 26.71% | 11.34x |
Composition Percentage:
The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
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APPAREL RETAILERS
The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.02% | 1.48x |
| Tommy Bahama | 0.01% | 1.38x |
| Kate Spade | 0.02% | 1.35x |
| Hugo Boss | 0.03% | 1.32x |
| Free People | 0.02% | 1.30x |
| Madewell | 0.02% | 1.29x |
| American Apparel | 0.02% | 1.27x |
| Uniqlo | 0.01% | 1.26x |
| Coach | 0.03% | 1.22x |
| Lululemon | 0.03% | 1.19x |
Composition Percentage:
The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
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WEBSITES
The Summer Activities Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Summer Activities Researchers audience is sandiegozoo.org.
| Website | Composition | Index |
| sandiegozoo.org | 1.98% | 26.20x |
| sdzsafaripark.org | 2.03% | 22.93x |
| viator.com | 1.35% | 22.80x |
| bostonusa.com | 1.18% | 22.76x |
| choosechicago.com | 1.61% | 22.61x |
| msichicago.org | 2.04% | 20.97x |
| boston-discovery-guide.com | 1.68% | 20.68x |
| hyatt.com | 1.86% | 19.35x |
| enterprise.com | 1.77% | 18.57x |
| knotts.com | 1.08% | 18.27x |
Composition Percentage:
The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.02% | 12.14x |
| Southern California Cluster | 0.47% | 11.81x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.04% | 9.88x |
| Visa & Immigration | 0.71% | 9.53x |
| San Francisco Tourism | 0.65% | 9.32x |
| Southern California Tourism | 2.21% | 9.12x |
| Quinceanera Planning | 0.03% | 9.11x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.07% | 8.67x |
| Illinois Education | 0.37% | 8.17x |
| National Parks | 1.33% | 7.65x |
Composition Percentage:
The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
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DEMOGRAPHICS
The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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