Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Sightseeing Travelers.

Interest Composition Index
Sightseeing Travelers 32.63% 16.14x
Sea World Park Trip Planners 32.10% 15.99x
Movie Ticket Buyers 29.69% 15.85x
San Diego Trip Planners 33.83% 15.49x
Major Airline Customers 31.78% 14.99x
Godiva Chocolate Fans 31.42% 14.96x
Recreational Sports Participants 25.93% 14.66x
California Trip Planners 30.28% 14.25x
Affordable Hotel Bookers 27.79% 14.21x
Flight and Hotel Shoppers 49.05% 14.21x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.60x
Lorna Jane 0.01% 1.53x
Joe's Jeans 0.01% 1.46x
Columbia 0.02% 1.44x
Urban Outfitters 0.05% 1.28x
Eddie Bauer 0.02% 1.25x
Hugo Boss 0.02% 1.23x
Tommy Bahama 0.03% 1.20x
Zara 0.03% 1.20x
Saint Laurent Paris 0.01% 1.20x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is smartdestinations.com.

Website Composition Index
smartdestinations.com 1.45% 76.68x
sandiego.com 1.52% 61.11x
seaworldparks.com 3.56% 55.49x
lasvegas.com 1.67% 54.20x
immihelp.com 1.02% 54.13x
sdzsafaripark.org 3.87% 53.10x
coach.com 1.21% 50.54x
whatscheaper.com 1.59% 48.16x
thepointsguy.com 2.03% 46.18x
aeropostale.com 1.19% 45.22x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.57% 15.39x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.63% 13.40x
Higher-End Fashion Brands 2.75% 12.82x
ISPs & Local Services 0.15% 12.54x
Washington D.C. Hotels 0.03% 12.32x
San Francisco Tourism 2.82% 12.32x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.08% 12.18x
Caribbean Vacation 3.03% 10.82x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.26% 10.80x
Southern California Tourism 6.35% 10.70x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female