Dstillery Audiences

SUMMER ACTIVITIES RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Summer Activities Researchers Audience

Below you'll find more information about the Summer Activities Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Summer Activities Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Summer Activities Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Summer Activities Researchers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 29.72% 20.51x
Travel Researchers 24.29% 17.58x
Major Airline Customers 24.42% 17.54x
San Diego Trip Planners 26.18% 17.33x
Vacation Planners 22.69% 17.29x
Tutoring Resources Researchers 21.74% 17.15x
Sightseeing Travelers 24.37% 16.87x
Affordable Hotel Bookers 23.85% 16.85x
California Trip Planners 24.79% 16.46x
Discount Flight Searchers 20.05% 16.24x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Interest attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Summer Activities Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Summer Activities Researchers audience is Madewell.

Location Composition Index
Madewell 0.01% 1.50x
Tommy Bahama 0.03% 1.48x
Bonobos 0.02% 1.34x
Hugo Boss 0.04% 1.32x
Club Monaco 0.01% 1.31x
J. Crew 0.02% 1.30x
Eddie Bauer 0.02% 1.30x
The North Face 0.02% 1.26x
Lululemon 0.04% 1.26x
Urban Outfitters 0.04% 1.25x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Location attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Summer Activities Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Summer Activities Researchers audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 2.19% 33.98x
polynesia.com 1.25% 30.06x
viator.com 1.89% 27.36x
sdzsafaripark.org 2.27% 26.80x
bostonusa.com 1.31% 26.02x
choosechicago.com 2.24% 25.63x
msichicago.org 2.16% 25.05x
boston-discovery-guide.com 1.90% 23.84x
hyatt.com 2.81% 23.67x
architecture.org 1.05% 22.60x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Web attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Summer Activities Researchers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.75% 15.20x
ISPs & Local Services 0.03% 14.69x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 13.46x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 11.96x
San Francisco Tourism 1.04% 11.60x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.07% 11.26x
Southern California Tourism 3.02% 10.98x
Parenting & Nutrition 0.02% 10.56x
Visa & Immigration 0.96% 10.24x
Illinois Education 0.55% 10.00x
Composition Percentage: The overlap percentage between the Summer Activities Researchers audience and the Content Affinity attribute.
Index: A comparison of the Summer Activities Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Summer Activities Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male