Dstillery Audiences

SUN PROTECTION SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Sun Protection Shoppers Audience

Below you'll find more information about the Sun Protection Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sun Protection Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sun Protection Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sun Protection Shoppers audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 0.11% 19.85x
Trendy Shoe Shoppers 25.30% 19.17x
Retired Assisted Living Shoppers 24.09% 17.77x
Home Interior Design Enthusiasts 23.91% 17.43x
Dermatologists 20.40% 16.95x
Heart Surgery Researchers 21.25% 16.83x
Home Goods Shoppers 26.43% 16.80x
Womens Fashion Brands Shoppers 28.43% 16.65x
Shoe Shoppers 25.20% 16.37x
Apartment Furniture Shoppers 21.43% 16.35x
Composition Percentage: The overlap percentage between the Sun Protection Shoppers audience and the Interest attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sun Protection Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sun Protection Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.13% 0.94x
Composition Percentage: The overlap percentage between the Sun Protection Shoppers audience and the Location attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sun Protection Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sun Protection Shoppers audience is travelsmith.com.

Website Composition Index
travelsmith.com 1.32% 27.93x
containerstore.com 2.61% 23.19x
potterybarn.com 2.75% 21.40x
sallybeauty.com 4.13% 21.36x
pharmapacks.com 1.64% 20.91x
westelm.com 1.63% 20.41x
sephora.com 1.99% 20.12x
pandora.net 1.20% 19.50x
jossandmain.com 2.67% 19.16x
kirklands.com 1.45% 18.81x
Composition Percentage: The overlap percentage between the Sun Protection Shoppers audience and the Web attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sun Protection Shoppers audience is Dermatology.

Content Affinity Composition Index
Dermatology 1.51% 19.88x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 16.23x
Organic Beauty & Skincare Products 1.12% 15.61x
Vitamin Shoppers 1.86% 14.76x
Beauty & Cosmetics 1.48% 14.13x
Hair & Beauty 1.15% 13.43x
Shoes & Accessories 2.70% 13.29x
Shopping Catalogs 1.05% 13.05x
Southern California Cluster 0.16% 13.04x
Holiday Gifts 0.30% 12.99x
Composition Percentage: The overlap percentage between the Sun Protection Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sun Protection Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female