Explore the Sun Protection Shoppers Audience
Below you'll find more information about the Sun Protection Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sun Protection Shoppers audience.
INTERESTS
The Sun Protection Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sun Protection Shoppers audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 0.11% | 19.85x |
| Trendy Shoe Shoppers | 25.30% | 19.17x |
| Retired Assisted Living Shoppers | 24.09% | 17.77x |
| Home Interior Design Enthusiasts | 23.91% | 17.43x |
| Dermatologists | 20.40% | 16.95x |
| Heart Surgery Researchers | 21.25% | 16.83x |
| Home Goods Shoppers | 26.43% | 16.80x |
| Womens Fashion Brands Shoppers | 28.43% | 16.65x |
| Shoe Shoppers | 25.20% | 16.37x |
| Apartment Furniture Shoppers | 21.43% | 16.35x |
Composition Percentage:
The overlap percentage between the Sun Protection Shoppers audience and the Interest attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
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APPAREL RETAILERS
The Sun Protection Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sun Protection Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.13% | 0.94x |
Composition Percentage:
The overlap percentage between the Sun Protection Shoppers audience and the Location attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
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WEBSITES
The Sun Protection Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sun Protection Shoppers audience is travelsmith.com.
| Website | Composition | Index |
| travelsmith.com | 1.32% | 27.93x |
| containerstore.com | 2.61% | 23.19x |
| potterybarn.com | 2.75% | 21.40x |
| sallybeauty.com | 4.13% | 21.36x |
| pharmapacks.com | 1.64% | 20.91x |
| westelm.com | 1.63% | 20.41x |
| sephora.com | 1.99% | 20.12x |
| pandora.net | 1.20% | 19.50x |
| jossandmain.com | 2.67% | 19.16x |
| kirklands.com | 1.45% | 18.81x |
Composition Percentage:
The overlap percentage between the Sun Protection Shoppers audience and the Web attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sun Protection Shoppers audience is Dermatology.
| Content Affinity | Composition | Index |
| Dermatology | 1.51% | 19.88x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.08% | 16.23x |
| Organic Beauty & Skincare Products | 1.12% | 15.61x |
| Vitamin Shoppers | 1.86% | 14.76x |
| Beauty & Cosmetics | 1.48% | 14.13x |
| Hair & Beauty | 1.15% | 13.43x |
| Shoes & Accessories | 2.70% | 13.29x |
| Shopping Catalogs | 1.05% | 13.05x |
| Southern California Cluster | 0.16% | 13.04x |
| Holiday Gifts | 0.30% | 12.99x |
Composition Percentage:
The overlap percentage between the Sun Protection Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
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DEMOGRAPHICS
The Sun Protection Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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