Dstillery Audiences

SUN PROTECTION SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Sun Protection Shoppers Audience

Below you'll find more information about the Sun Protection Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sun Protection Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sun Protection Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sun Protection Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 29.71% 21.56x
Retired Assisted Living Shoppers 28.15% 19.77x
Home Interior Design Enthusiasts 28.61% 19.43x
Heart Surgery Researchers 25.15% 18.80x
Shoe Shoppers 29.28% 18.77x
Apartment Furniture Shoppers 25.68% 18.63x
Womens Fashion Brands Shoppers 31.33% 18.61x
Soap Shoppers 29.26% 18.51x
Online Home Decor Shoppers 24.70% 18.35x
Home Goods Shoppers 31.38% 18.33x
Composition Percentage: The overlap percentage between the Sun Protection Shoppers audience and the Interest attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sun Protection Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sun Protection Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.51x
Express 0.02% 1.31x
Michael Kors 0.01% 1.31x
Old Navy 0.03% 1.29x
White House Black Market 0.01% 1.28x
Dressbarn 0.01% 1.23x
Chicos 0.01% 1.20x
LOFT 0.02% 1.19x
Lane Bryant 0.01% 1.15x
Mens Wearhouse 0.06% 1.12x
Composition Percentage: The overlap percentage between the Sun Protection Shoppers audience and the Location attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sun Protection Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sun Protection Shoppers audience is travelsmith.com.

Website Composition Index
travelsmith.com 1.68% 26.72x
truthinaging.com 1.09% 26.38x
containerstore.com 3.64% 23.39x
sallybeauty.com 5.61% 21.43x
potterybarn.com 3.56% 20.16x
pharmapacks.com 2.13% 20.13x
kirklands.com 2.05% 19.46x
joann.com 2.42% 19.40x
hellofresh.com 1.73% 19.11x
pandora.net 1.68% 18.97x
Composition Percentage: The overlap percentage between the Sun Protection Shoppers audience and the Web attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sun Protection Shoppers audience is Dermatology.

Content Affinity Composition Index
Dermatology 2.11% 21.39x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.11% 16.62x
Organic Beauty & Skincare Products 1.45% 16.26x
Shopping Catalogs 1.29% 15.78x
Vitamin Shoppers 2.59% 15.52x
Beauty & Cosmetics 1.77% 14.92x
Shoes & Accessories 3.57% 14.63x
Hair & Beauty 1.53% 14.19x
Southern California Cluster 0.27% 13.66x
Higher-End Fashion Brands 0.29% 13.59x
Composition Percentage: The overlap percentage between the Sun Protection Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sun Protection Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female