Dstillery Audiences

SUN PROTECTION SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Sun Protection Shoppers Audience

Below you'll find more information about the Sun Protection Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Sun Protection Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sun Protection Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sun Protection Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 39.29% 21.27x
Retired Assisted Living Shoppers 37.00% 20.36x
Heart Surgery Researchers 32.14% 20.26x
Shoe Shoppers 37.56% 19.30x
Soap Shoppers 35.96% 19.11x
Home Goods Shoppers 38.81% 19.01x
Budget Grocery Shoppers 33.37% 19.00x
Home Interior Design Enthusiasts 37.34% 18.61x
Supermarket Shoppers 34.07% 18.41x
Menopause Researchers 33.55% 18.24x
Composition Percentage: The overlap percentage between the Sun Protection Shoppers audience and the Interest attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sun Protection Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sun Protection Shoppers audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.50x
Bonobos 0.01% 1.45x
Madewell 0.02% 1.38x
Lululemon 0.04% 1.37x
REI 0.01% 1.35x
Chicos 0.05% 1.34x
Talbots 0.03% 1.32x
The North Face 0.02% 1.26x
Hugo Boss 0.03% 1.26x
Jos A. Bank Clothiers 0.04% 1.25x
Composition Percentage: The overlap percentage between the Sun Protection Shoppers audience and the Location attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sun Protection Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sun Protection Shoppers audience is clarksusa.com.

Website Composition Index
clarksusa.com 1.13% 35.69x
swimoutlet.com 1.50% 35.58x
acne.org 1.46% 32.15x
vitaminshoppe.com 1.92% 29.25x
ucomparehealthcare.com 1.40% 29.03x
bonton.com 1.01% 27.21x
truthinaging.com 1.49% 26.71x
toysrus.com 2.35% 26.51x
travelsmith.com 2.16% 26.41x
truevalue.com 1.03% 26.18x
Composition Percentage: The overlap percentage between the Sun Protection Shoppers audience and the Web attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sun Protection Shoppers audience is Dermatology.

Content Affinity Composition Index
Dermatology 3.10% 19.96x
ISPs & Local Services 0.02% 18.24x
As Seen On TV Products 0.05% 17.92x
Shopping Catalogs 1.92% 16.55x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.16% 15.82x
Discount Shopping 1.72% 15.62x
Vitamin Shoppers 3.99% 15.33x
Organic Beauty & Skincare Products 1.77% 14.84x
Higher-End Fashion Brands 0.53% 14.13x
Shoes & Accessories 4.68% 14.10x
Composition Percentage: The overlap percentage between the Sun Protection Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sun Protection Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sun Protection Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female