Explore the Sunglasses Shoppers Audience
Below you'll find more information about the Sunglasses Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Sunglasses Shoppers audience.
INTERESTS
The Sunglasses Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglasses Shoppers audience is High-End Baby Brand Shoppers.
| Interest | Composition | Index |
| High-End Baby Brand Shoppers | 23.32% | 7.15x |
| Private Loan Researchers | 27.38% | 5.80x |
| Adjustable Desks Shoppers | 12.44% | 3.60x |
| Fitness Activity Tracker Users | 9.88% | 3.24x |
| Readers of Malayalam Content | 11.93% | 3.14x |
| Getaways Researchers | 4.24% | 3.14x |
| Teen Girl Clothing Shoppers | 6.57% | 3.10x |
| Blades and Hunting Knife Shoppers | 7.92% | 3.10x |
| Endocrinologists | 11.35% | 2.96x |
| Holiday Season Department Store Deal Shoppers | 3.54% | 2.84x |
Composition Percentage:
The overlap percentage between the Sunglasses Shoppers audience and the Interest attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
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APPAREL RETAILERS
The Sunglasses Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglasses Shoppers audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.25x |
| Old Navy | 0.01% | 1.25x |
| Journeys | 0.01% | 1.05x |
| Carhartt | 0.06% | 0.85x |
Composition Percentage:
The overlap percentage between the Sunglasses Shoppers audience and the Location attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
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WEBSITES
The Sunglasses Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sunglasses Shoppers audience is gymshark.com.
| Website | Composition | Index |
| gymshark.com | 4.35% | 14.08x |
| mejuri.com | 2.60% | 10.04x |
| lids.com | 3.15% | 9.55x |
| wearfigs.com | 1.57% | 9.25x |
| steepandcheap.com | 1.23% | 7.79x |
| bkstr.com | 2.45% | 5.92x |
| hiconsumption.com | 1.46% | 5.74x |
| shareasale-analytics.com | 2.16% | 5.67x |
| dafont.com | 1.17% | 5.34x |
| telemundo.com | 2.00% | 5.27x |
Composition Percentage:
The overlap percentage between the Sunglasses Shoppers audience and the Web attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglasses Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.02% | 7.29x |
| Sports Apparel | 1.16% | 7.25x |
| Winter Sports & Gear | 0.14% | 5.37x |
| College Greek Life | 0.06% | 5.37x |
| Educational Publishing | 0.98% | 4.23x |
| Writing Tools & Citation | 2.85% | 3.86x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.03% | 3.71x |
| Unique & Personalized Fashion | 0.11% | 3.66x |
| Action Sports | 0.08% | 3.40x |
| Los Angeles Cluster | 0.02% | 3.24x |
Composition Percentage:
The overlap percentage between the Sunglasses Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
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DEMOGRAPHICS
The Sunglasses Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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