Dstillery Audiences

SUNGLASSES SHOPPERS

Audience Size: 7.8 Million Devices

Explore the Sunglasses Shoppers Audience

Below you'll find more information about the Sunglasses Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.8 million unique devices whose actions qualify for the Sunglasses Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sunglasses Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sunglasses Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 12.36% 6.01x
Women's Swimsuit Shoppers 10.60% 5.82x
Womens Fashion Brands Shoppers 9.84% 5.57x
Winter Apparel Shoppers 9.05% 5.57x
Luxury Retail Shoppers 10.06% 4.58x
Ski and Snowboard Apparel Shoppers 6.92% 4.57x
Pandora Jewelry Shoppers 7.76% 4.53x
Trendy Denim Shoppers 7.56% 4.45x
Brides & Wedding Planners 7.40% 4.34x
Sleepwear Shoppers 8.55% 4.32x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Interest attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sunglasses Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sunglasses Shoppers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.86x
The North Face 0.01% 1.73x
Urban Outfitters 0.03% 1.72x
American Apparel 0.02% 1.67x
Lululemon 0.03% 1.66x
Hugo Boss 0.02% 1.65x
Armani 0.01% 1.60x
Brooks Brothers 0.02% 1.49x
Zara 0.01% 1.49x
Free People 0.01% 1.47x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Location attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sunglasses Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sunglasses Shoppers audience is vicicollection.com.

Website Composition Index
vicicollection.com 2.62% 20.19x
gymshark.com 3.16% 17.08x
shinesty.com 1.20% 13.86x
mejuri.com 1.88% 12.67x
fentybeauty.com 1.06% 11.49x
wearfigs.com 1.54% 11.28x
royalmail.com 1.71% 11.28x
shein.com 6.09% 11.19x
steepandcheap.com 1.84% 10.37x
shareasale-analytics.com 1.13% 10.10x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Web attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sunglasses Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.30% 12.89x
Higher-End Fashion Brands 0.20% 9.43x
Winter Sports & Gear 0.86% 7.99x
Quinceanera Planning 0.02% 7.90x
Action Sports 0.51% 7.54x
Beauty & Cosmetics 0.76% 7.00x
Sports Apparel 0.36% 6.84x
Unique & Personalized Fashion 0.70% 6.57x
Custom Printing 1.18% 6.57x
Bridal Fashion 0.38% 6.56x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sunglasses Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female