Dstillery Audiences

SUNGLASSES SHOPPERS

Audience Size: 7.5 Million Devices

Explore the Sunglasses Shoppers Audience

Below you'll find more information about the Sunglasses Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Sunglasses Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sunglasses Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sunglasses Shoppers audience is High-End Baby Brand Shoppers.

Interest Composition Index
High-End Baby Brand Shoppers 25.96% 7.12x
Private Loan Researchers 23.18% 5.84x
Adjustable Desks Shoppers 14.28% 3.81x
College Matching Resource Readers 16.45% 3.35x
Getaways Researchers 3.87% 3.11x
Fitness Activity Tracker Users 8.80% 3.10x
Endocrinologists 11.20% 3.05x
Online Test Prep Users 13.48% 3.04x
Cowboy Boots Shoppers 8.77% 2.96x
Online Thesaurus Users 8.86% 2.81x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Interest attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sunglasses Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sunglasses Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.37x
Victoria's Secret 0.01% 1.32x
Old Navy 0.01% 1.10x
Carhartt 0.07% 0.81x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Location attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sunglasses Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sunglasses Shoppers audience is vicicollection.com.

Website Composition Index
vicicollection.com 1.56% 11.23x
vanityplanet.com 1.16% 10.27x
gymshark.com 2.88% 9.94x
tula.com 1.11% 9.60x
mejuri.com 1.69% 7.58x
wearfigs.com 1.55% 6.61x
bkstr.com 2.71% 5.95x
lids.com 1.66% 5.83x
shareasale-analytics.com 2.53% 5.47x
dafont.com 1.06% 4.58x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Web attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sunglasses Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.05% 7.59x
Sports Apparel 0.66% 5.05x
Winter Sports & Gear 0.19% 4.24x
Higher-End Fashion Brands 0.02% 4.09x
Writing Tools & Citation 2.70% 4.05x
Unique & Personalized Fashion 0.17% 3.66x
College Greek Life 0.06% 3.47x
Action Sports 0.11% 3.35x
Educational Publishing 0.82% 3.29x
Custom Printing 0.17% 3.28x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sunglasses Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female