Dstillery Audiences

SUNGLASSES SHOPPERS

Audience Size: 3 Million Devices

Explore the Sunglasses Shoppers Audience

Below you'll find more information about the Sunglasses Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Sunglasses Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sunglasses Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sunglasses Shoppers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 32.66% 15.36x
Brides & Wedding Planners 34.73% 15.29x
Gift Givers 28.68% 13.91x
Promotional Products Purchasers 29.77% 13.87x
Photo Memory Makers 29.39% 13.38x
Candy Shoppers 27.79% 12.67x
Jewelry & Watch Shoppers 22.93% 12.55x
Dance Clothing Shoppers 28.55% 12.24x
Vacation Rental Accommodation Researchers 21.73% 12.04x
Womens Fashion Brands Shoppers 28.75% 12.03x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Interest attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sunglasses Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sunglasses Shoppers audience is Free People.

Location Composition Index
Free People 0.02% 1.61x
American Apparel 0.04% 1.58x
Saint Laurent Paris 0.01% 1.57x
Club Monaco 0.01% 1.44x
Columbia 0.01% 1.39x
REI 0.02% 1.37x
Levi Strauss 0.01% 1.36x
J. Crew 0.04% 1.34x
Belk 0.02% 1.31x
Lorna Jane 0.01% 1.31x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Location attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sunglasses Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sunglasses Shoppers audience is inkhead.com.

Website Composition Index
inkhead.com 3.80% 39.09x
istockphoto.com 2.66% 36.67x
mywedding.com 3.62% 34.64x
theknot.com 16.14% 34.45x
apracticalwedding.com 6.80% 33.54x
offbeatbride.com 3.99% 31.38x
everafterguide.net 2.47% 30.74x
myweddingsongs.com 2.27% 30.39x
shindigz.com 6.45% 30.06x
papersource.com 4.69% 29.95x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Web attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sunglasses Shoppers audience is Custom Printing.

Content Affinity Composition Index
Custom Printing 8.34% 15.45x
Bridal Fashion 3.32% 15.37x
Party Suppliers 16.25% 15.24x
Wedding Planning 18.15% 13.50x
Barcode Site & App Users 0.12% 13.48x
Washington D.C. Hotels 0.04% 13.08x
Cheerleading 2.09% 12.65x
Costumes 1.14% 10.71x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.61% 10.37x
Party Planning & Invitations 7.54% 9.61x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sunglasses Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999