Dstillery Audiences

SUNGLASSES SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Sunglasses Shoppers Audience

Below you'll find more information about the Sunglasses Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Sunglasses Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sunglasses Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sunglasses Shoppers audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 31.77% 24.64x
Brides & Wedding Planners 34.30% 23.51x
Gift Givers 31.13% 23.21x
Patriotic Party Decoration Shoppers 35.24% 23.15x
Promotional Products Purchasers 33.00% 22.28x
Dance Clothing Shoppers 31.69% 20.28x
Photo Memory Makers 30.77% 20.25x
Personalized Gift Shoppers 31.46% 20.09x
Home Lending Researchers 25.82% 20.04x
Trendy Shoe Shoppers 25.25% 19.97x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Interest attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sunglasses Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sunglasses Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.83x
Bonobos 0.14% 1.74x
Jos A. Bank Clothiers 0.38% 1.55x
Topshop 0.03% 1.46x
White House Black Market 0.46% 1.44x
Johnston and Murphy 0.67% 1.36x
Mens Wearhouse 0.55% 1.34x
Buckle 0.33% 1.32x
REI 0.02% 1.27x
Patagonia 0.01% 1.26x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Location attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sunglasses Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sunglasses Shoppers audience is weddingchicks.com.

Website Composition Index
weddingchicks.com 1.25% 33.07x
inkhead.com 1.25% 28.92x
weddingideasmag.com 1.43% 28.28x
invitationsbydawn.com 1.20% 27.58x
weddingwire.com 2.37% 26.68x
mymms.com 1.33% 25.73x
womangettingmarried.com 2.64% 24.77x
papermart.com 3.37% 24.54x
preownedweddingdresses.com 1.12% 23.35x
myweddingsongs.com 3.15% 23.22x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Web attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sunglasses Shoppers audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 1.55% 16.30x
Party Suppliers 9.90% 16.17x
Custom Printing 5.53% 15.81x
Wedding Planning 14.35% 13.75x
Cheerleading 1.11% 13.63x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.32% 13.51x
Barcode Site & App Users 0.07% 12.82x
Costumes 0.46% 12.11x
Decoration & Fabric 0.02% 10.91x
Quinceanera Planning 0.04% 10.63x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sunglasses Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female