Dstillery Audiences

SUNGLASSES SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Sunglasses Shoppers Audience

Below you'll find more information about the Sunglasses Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sunglasses Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sunglasses Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sunglasses Shoppers audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 31.50% 35.86x
Brides & Wedding Planners 32.19% 34.59x
Patriotic Party Decoration Shoppers 33.42% 32.02x
Gift Givers 28.72% 31.61x
Promotional Products Purchasers 30.01% 30.29x
Candy Shoppers 24.66% 29.42x
Photo Memory Makers 28.18% 29.03x
Trendy Shoe Shoppers 22.16% 28.98x
Personalized Gift Shoppers 25.92% 28.85x
Dance Clothing Shoppers 27.06% 28.74x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Interest attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sunglasses Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sunglasses Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.05x
Supreme 0.02% 1.71x
Levi Strauss 0.01% 1.67x
Bonobos 0.07% 1.55x
Topshop 0.01% 1.53x
Jos A. Bank Clothiers 0.39% 1.50x
Ralph Lauren 0.02% 1.48x
Columbia 0.02% 1.47x
American Apparel 0.05% 1.37x
Eddie Bauer 0.02% 1.35x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Location attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sunglasses Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sunglasses Shoppers audience is proimprint.com.

Website Composition Index
proimprint.com 1.08% 78.61x
myweddingfavors.com 1.33% 70.50x
theexecutiveadvertising.com 1.07% 50.38x
weddingchicks.com 1.63% 44.86x
thebudgetsavvybride.com 1.33% 41.01x
weddingideasmag.com 2.35% 38.35x
happywedd.com 1.09% 37.92x
invitationsbydawn.com 1.62% 37.52x
shirtchamp.com 1.12% 36.40x
weddingwire.com 5.70% 36.11x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Web attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sunglasses Shoppers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 20.28x
Bridal Fashion 2.90% 18.47x
Party Suppliers 14.73% 18.35x
Custom Printing 7.47% 18.01x
Wedding Planning 17.98% 16.38x
Cheerleading 1.73% 16.28x
Barcode Site & App Users 0.10% 16.02x
Costumes 0.81% 15.36x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.46% 14.09x
Home Office Products 0.39% 12.14x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sunglasses Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female