Explore the Sunglasses Shoppers Audience
Below you'll find more information about the Sunglasses Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.8 million unique devices whose actions qualify for the Sunglasses Shoppers audience.
INTERESTS
The Sunglasses Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglasses Shoppers audience is Teen Girl Clothing Shoppers.
| Interest | Composition | Index |
| Teen Girl Clothing Shoppers | 12.36% | 6.01x |
| Women's Swimsuit Shoppers | 10.60% | 5.82x |
| Womens Fashion Brands Shoppers | 9.84% | 5.57x |
| Winter Apparel Shoppers | 9.05% | 5.57x |
| Luxury Retail Shoppers | 10.06% | 4.58x |
| Ski and Snowboard Apparel Shoppers | 6.92% | 4.57x |
| Pandora Jewelry Shoppers | 7.76% | 4.53x |
| Trendy Denim Shoppers | 7.56% | 4.45x |
| Brides & Wedding Planners | 7.40% | 4.34x |
| Sleepwear Shoppers | 8.55% | 4.32x |
Composition Percentage:
The overlap percentage between the Sunglasses Shoppers audience and the Interest attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
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APPAREL RETAILERS
The Sunglasses Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglasses Shoppers audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 1.86x |
| The North Face | 0.01% | 1.73x |
| Urban Outfitters | 0.03% | 1.72x |
| American Apparel | 0.02% | 1.67x |
| Lululemon | 0.03% | 1.66x |
| Hugo Boss | 0.02% | 1.65x |
| Armani | 0.01% | 1.60x |
| Brooks Brothers | 0.02% | 1.49x |
| Zara | 0.01% | 1.49x |
| Free People | 0.01% | 1.47x |
Composition Percentage:
The overlap percentage between the Sunglasses Shoppers audience and the Location attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
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WEBSITES
The Sunglasses Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sunglasses Shoppers audience is vicicollection.com.
| Website | Composition | Index |
| vicicollection.com | 2.62% | 20.19x |
| gymshark.com | 3.16% | 17.08x |
| shinesty.com | 1.20% | 13.86x |
| mejuri.com | 1.88% | 12.67x |
| fentybeauty.com | 1.06% | 11.49x |
| wearfigs.com | 1.54% | 11.28x |
| royalmail.com | 1.71% | 11.28x |
| shein.com | 6.09% | 11.19x |
| steepandcheap.com | 1.84% | 10.37x |
| shareasale-analytics.com | 1.13% | 10.10x |
Composition Percentage:
The overlap percentage between the Sunglasses Shoppers audience and the Web attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglasses Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.30% | 12.89x |
| Higher-End Fashion Brands | 0.20% | 9.43x |
| Winter Sports & Gear | 0.86% | 7.99x |
| Quinceanera Planning | 0.02% | 7.90x |
| Action Sports | 0.51% | 7.54x |
| Beauty & Cosmetics | 0.76% | 7.00x |
| Sports Apparel | 0.36% | 6.84x |
| Unique & Personalized Fashion | 0.70% | 6.57x |
| Custom Printing | 1.18% | 6.57x |
| Bridal Fashion | 0.38% | 6.56x |
Composition Percentage:
The overlap percentage between the Sunglasses Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
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DEMOGRAPHICS
The Sunglasses Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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