Dstillery Audiences

SUNGLASSES SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Sunglasses Shoppers Audience

Below you'll find more information about the Sunglasses Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Sunglasses Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sunglasses Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sunglasses Shoppers audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 32.32% 22.56x
Brides & Wedding Planners 33.68% 22.06x
Patriotic Party Decoration Shoppers 34.48% 21.70x
Gift Givers 31.07% 21.48x
Promotional Products Purchasers 34.33% 20.00x
Dance Clothing Shoppers 30.69% 19.04x
Personalized Gift Shoppers 30.71% 18.94x
Home Lending Researchers 25.50% 18.84x
Home Goods Shoppers 28.08% 18.68x
Photo Memory Makers 30.35% 18.62x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Interest attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sunglasses Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sunglasses Shoppers audience is Free People.

Location Composition Index
Free People 0.02% 1.59x
Bonobos 0.02% 1.46x
Kate Spade 0.03% 1.44x
Hugo Boss 0.03% 1.39x
Brooks Brothers 0.03% 1.38x
Armani 0.02% 1.37x
The North Face 0.02% 1.36x
American Apparel 0.03% 1.33x
Ann Taylor 0.02% 1.30x
Banana Republic 0.07% 1.26x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Location attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sunglasses Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sunglasses Shoppers audience is weddingchicks.com.

Website Composition Index
weddingchicks.com 1.21% 36.38x
inkhead.com 1.08% 31.63x
invitationsbydawn.com 1.18% 30.26x
weddingideasmag.com 1.36% 30.25x
mymms.com 1.19% 28.34x
papermart.com 2.95% 27.07x
womangettingmarried.com 2.64% 26.36x
weddingwire.com 3.70% 24.84x
elegantweddinginvites.com 1.38% 24.81x
myweddingsongs.com 3.21% 24.59x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Web attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sunglasses Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 9.35% 16.15x
Custom Printing 5.12% 15.73x
Bridal Fashion 1.40% 15.67x
Wedding Planning 14.22% 13.84x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.27% 13.50x
Cheerleading 1.08% 13.34x
Barcode Site & App Users 0.07% 12.57x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 11.14x
Costumes 0.46% 10.98x
Men's Fashion Shopping 0.13% 10.45x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sunglasses Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female