Explore the Sunglasses Shoppers Audience
Below you'll find more information about the Sunglasses Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Sunglasses Shoppers audience.
INTERESTS
The Sunglasses Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglasses Shoppers audience is Wedding Content Readers.
| Interest | Composition | Index |
| Wedding Content Readers | 32.32% | 22.56x |
| Brides & Wedding Planners | 33.68% | 22.06x |
| Patriotic Party Decoration Shoppers | 34.48% | 21.70x |
| Gift Givers | 31.07% | 21.48x |
| Promotional Products Purchasers | 34.33% | 20.00x |
| Dance Clothing Shoppers | 30.69% | 19.04x |
| Personalized Gift Shoppers | 30.71% | 18.94x |
| Home Lending Researchers | 25.50% | 18.84x |
| Home Goods Shoppers | 28.08% | 18.68x |
| Photo Memory Makers | 30.35% | 18.62x |
Composition Percentage:
The overlap percentage between the Sunglasses Shoppers audience and the Interest attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
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APPAREL RETAILERS
The Sunglasses Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglasses Shoppers audience is Free People.
| Location | Composition | Index |
| Free People | 0.02% | 1.59x |
| Bonobos | 0.02% | 1.46x |
| Kate Spade | 0.03% | 1.44x |
| Hugo Boss | 0.03% | 1.39x |
| Brooks Brothers | 0.03% | 1.38x |
| Armani | 0.02% | 1.37x |
| The North Face | 0.02% | 1.36x |
| American Apparel | 0.03% | 1.33x |
| Ann Taylor | 0.02% | 1.30x |
| Banana Republic | 0.07% | 1.26x |
Composition Percentage:
The overlap percentage between the Sunglasses Shoppers audience and the Location attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
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WEBSITES
The Sunglasses Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sunglasses Shoppers audience is weddingchicks.com.
| Website | Composition | Index |
| weddingchicks.com | 1.21% | 36.38x |
| inkhead.com | 1.08% | 31.63x |
| invitationsbydawn.com | 1.18% | 30.26x |
| weddingideasmag.com | 1.36% | 30.25x |
| mymms.com | 1.19% | 28.34x |
| papermart.com | 2.95% | 27.07x |
| womangettingmarried.com | 2.64% | 26.36x |
| weddingwire.com | 3.70% | 24.84x |
| elegantweddinginvites.com | 1.38% | 24.81x |
| myweddingsongs.com | 3.21% | 24.59x |
Composition Percentage:
The overlap percentage between the Sunglasses Shoppers audience and the Web attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglasses Shoppers audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 9.35% | 16.15x |
| Custom Printing | 5.12% | 15.73x |
| Bridal Fashion | 1.40% | 15.67x |
| Wedding Planning | 14.22% | 13.84x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.27% | 13.50x |
| Cheerleading | 1.08% | 13.34x |
| Barcode Site & App Users | 0.07% | 12.57x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.15% | 11.14x |
| Costumes | 0.46% | 10.98x |
| Men's Fashion Shopping | 0.13% | 10.45x |
Composition Percentage:
The overlap percentage between the Sunglasses Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
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DEMOGRAPHICS
The Sunglasses Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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