Dstillery Audiences

SUNGLASSES SHOPPERS

Audience Size: 7.6 Million Devices

Explore the Sunglasses Shoppers Audience

Below you'll find more information about the Sunglasses Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.6 million unique devices whose actions qualify for the Sunglasses Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sunglasses Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sunglasses Shoppers audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 16.08% 6.86x
Womens Fashion Brands Shoppers 11.40% 6.29x
Women's Swimsuit Shoppers 11.52% 6.14x
Winter Apparel Shoppers 10.64% 6.05x
Pandora Jewelry Shoppers 9.22% 5.26x
Sleepwear Shoppers 9.35% 5.16x
Ski and Snowboard Apparel Shoppers 8.04% 5.07x
Luxury Retail Shoppers 12.90% 5.01x
Trendy Denim Shoppers 8.61% 4.99x
Las Vegas Nightlife Researchers 9.35% 4.92x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Interest attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sunglasses Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sunglasses Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.72x
Uniqlo 0.02% 1.52x
American Apparel 0.03% 1.51x
H&M 0.06% 1.50x
Zara 0.03% 1.48x
Free People 0.03% 1.47x
REI 0.01% 1.45x
Banana Republic 0.08% 1.42x
Ann Taylor 0.02% 1.39x
Club Monaco 0.01% 1.38x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Location attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sunglasses Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sunglasses Shoppers audience is vicicollection.com.

Website Composition Index
vicicollection.com 2.02% 19.95x
gymshark.com 3.09% 17.85x
shinesty.com 1.65% 16.12x
mejuri.com 1.73% 13.19x
royalmail.com 2.49% 13.18x
shein.com 10.08% 13.06x
fentybeauty.com 1.35% 12.57x
dollskill.com 5.56% 11.97x
fashiontofigure.com 1.03% 11.85x
wearfigs.com 1.38% 11.50x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Web attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sunglasses Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.40% 13.39x
Higher-End Fashion Brands 0.35% 9.80x
Action Sports 0.60% 7.67x
Winter Sports & Gear 0.97% 7.43x
Beauty & Cosmetics 1.00% 7.36x
Bridal Fashion 0.45% 6.83x
Unique & Personalized Fashion 0.88% 6.72x
Quinceanera Planning 0.02% 6.51x
Custom Printing 1.52% 6.31x
Sports Apparel 0.24% 6.11x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sunglasses Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female