Dstillery Audiences

SUNGLASSES SHOPPERS

Audience Size: 6.9 Million Devices

Explore the Sunglasses Shoppers Audience

Below you'll find more information about the Sunglasses Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Sunglasses Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sunglasses Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sunglasses Shoppers audience is Private Loan Researchers.

Interest Composition Index
Private Loan Researchers 22.89% 6.45x
High-End Baby Brand Shoppers 18.18% 6.23x
College Matching Resource Readers 16.66% 4.10x
Online Test Prep Users 12.70% 3.22x
Teen Girl Clothing Shoppers 6.06% 3.09x
Endocrinologists 9.30% 3.05x
Fitness Activity Tracker Users 7.80% 3.05x
Getaways Researchers 3.15% 3.04x
Blades and Hunting Knife Shoppers 8.51% 3.00x
Critical Care Journal Researchers 11.44% 2.99x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Interest attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sunglasses Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sunglasses Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.02% 0.83x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Location attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sunglasses Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sunglasses Shoppers audience is gymshark.com.

Website Composition Index
gymshark.com 4.43% 13.48x
lids.com 2.92% 8.06x
wearfigs.com 1.07% 7.52x
mejuri.com 1.75% 7.33x
steepandcheap.com 1.33% 7.28x
chegg.com 1.99% 7.26x
bkstr.com 3.88% 6.26x
telemundo.com 2.32% 5.95x
citationmachine.net 9.70% 5.29x
dafont.com 1.27% 5.21x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Web attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sunglasses Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.19% 6.89x
College Greek Life 0.08% 6.66x
Sports Apparel 1.06% 6.29x
Educational Publishing 1.83% 5.57x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.04% 4.55x
Writing Tools & Citation 3.16% 4.30x
Cosmetics Business 0.02% 4.26x
Action Sports 0.08% 3.81x
Wedding Planning 1.12% 3.48x
Graphic Design 1.10% 3.32x
Composition Percentage: The overlap percentage between the Sunglasses Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sunglasses Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sunglasses Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female