Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 45.12% 31.58x
Gourmet Food & Wine Researchers 40.04% 30.27x
Healthy Eaters 40.28% 30.16x
Gluten-Free Recipe Researchers 46.26% 29.04x
Paleo Eaters 49.80% 28.42x
Nutrition Conscious Eaters 39.42% 28.11x
Meal Kit Delivery Researchers 47.73% 26.60x
Cooking Show Fans 42.24% 25.77x
Ice Cream Shoppers 40.31% 24.72x
Food Allergies Researchers 39.65% 24.72x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.65x
Levi Strauss 0.02% 1.47x
LOFT 0.06% 1.42x
Patagonia 0.01% 1.36x
Urban Outfitters 0.07% 1.32x
REI 0.03% 1.30x
Supreme 0.01% 1.25x
American Apparel 0.04% 1.24x
Columbia 0.01% 1.23x
Hollister 0.02% 1.22x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is whole30.com.

Website Composition Index
whole30.com 2.91% 66.30x
foodbabe.com 1.16% 59.98x
cookscountry.com 1.03% 59.44x
worldmarket.com 6.65% 58.84x
mommypoppins.com 2.48% 57.38x
wholefoodsmarket.com 6.68% 55.52x
thisamericanlife.org 1.37% 53.81x
neutrogena.com 1.03% 53.65x
portosbakery.com 1.01% 53.46x
veganbaking.net 1.03% 52.78x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 8.06% 20.67x
Vegetarian Diet 27.23% 19.29x
Higher-End Fashion Brands 3.97% 19.26x
Organic Beauty & Skincare Products 5.05% 18.98x
Washington D.C. Hotels 0.05% 18.30x
Vegans & Animal Welfare 8.40% 17.70x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.79% 17.65x
Travel, Food, Fashion & Fitness 4.02% 16.85x
Healthy Eating Researchers 6.71% 16.04x
Nutrition & Diabetic Living 1.56% 15.95x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female