Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 36.03% 50.02x
Home Kitchen Chefs 41.72% 48.45x
Luxury Fitness Shoppers 36.16% 47.93x
Luxury Athletic Footwear Shoppers 36.17% 47.92x
Cooking Show Fans 40.46% 47.69x
Healthy Eaters 36.40% 46.41x
Nutrition Conscious Eaters 32.57% 43.37x
Recipe Researchers 35.28% 43.21x
Healthy Diet Recipe Researchers 38.15% 42.78x
Plant Based & Vegan Food Recipe Shoppers 35.85% 42.22x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.88x
Talbots 0.01% 1.66x
Dressbarn 0.02% 1.53x
Lane Bryant 0.02% 1.26x
Mens Wearhouse 0.02% 1.21x
Gymboree 0.01% 1.20x
Banana Republic 0.01% 1.19x
Journeys 0.02% 1.17x
Jos A. Bank Clothiers 0.01% 1.16x
Gap 0.01% 1.13x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is naturallyella.com.

Website Composition Index
naturallyella.com 1.15% 38.96x
veggiesdontbite.com 1.38% 38.09x
therealfoodrds.com 2.87% 36.51x
foodnetwork.ca 3.78% 36.10x
lazycatkitchen.com 1.38% 35.83x
brandnewvegan.com 1.67% 35.64x
mydarlingvegan.com 1.90% 35.24x
ilovevegan.com 1.48% 35.05x
italianfoodforever.com 1.65% 34.15x
makingthymeforhealth.com 2.07% 34.12x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.68% 28.77x
Vegetarian Diet 12.01% 22.79x
Low Carb Diets 4.95% 21.88x
Organic Beauty & Skincare Products 0.08% 19.99x
Natural Diet & Supplement Researchers 0.30% 17.84x
Diamonds & Precious Metals 0.04% 16.69x
Canada Shopping - General Commerce 0.09% 16.66x
Paleo & Keto Diet Enthusiasts 0.64% 16.65x
Mail Order Food 0.35% 16.14x
Cooking Recipe & Ingredient Researchers 46.45% 16.08x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female