Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 46.17% 34.39x
Gourmet Food & Wine Researchers 53.94% 33.03x
Healthy Eaters 55.60% 32.31x
Luxury Fitness Shoppers 53.13% 32.29x
Luxury Athletic Footwear Shoppers 53.13% 32.29x
Home Kitchen Chefs 56.29% 31.34x
Home Design and Living Publication Readers 48.49% 30.73x
Nutrition Conscious Eaters 51.38% 30.22x
Recipe Researchers 48.26% 29.52x
Home Custom Bedroom Decorators 42.55% 29.41x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.92x
Gap 0.02% 1.76x
Talbots 0.01% 1.56x
Zumiez 0.01% 1.54x
Banana Republic 0.01% 1.50x
Jos A. Bank Clothiers 0.01% 1.46x
American Eagle Outfitters 0.01% 1.36x
The Childrens Place 0.02% 1.35x
Victoria's Secret 0.02% 1.35x
Chicos 0.01% 1.34x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is traderjoes.com.

Website Composition Index
traderjoes.com 10.31% 33.31x
ediblecommunities.com 1.03% 29.93x
recipe4living.com 1.16% 28.18x
containerstore.com 1.57% 27.70x
geniuskitchen.com 17.53% 27.25x
veggiesdontbite.com 2.25% 27.17x
honestcooking.com 1.86% 27.05x
blissfulbasil.com 1.07% 27.00x
thefullhelping.com 1.94% 26.80x
kraftrecipes.com 3.02% 26.74x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 0.31% 21.04x
Vegans & Animal Welfare 2.92% 19.66x
Food Cluster 0.93% 19.47x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 18.67x
Southern California Cluster 0.12% 17.06x
San Francisco Tourism 0.36% 16.69x
Organic Beauty & Skincare Products 1.09% 16.48x
Vegetarian Diet 26.94% 16.00x
Paleo & Keto Diet Enthusiasts 3.33% 15.35x
Natural Diet & Supplement Researchers 1.61% 15.23x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female