Explore the Supermarket Shoppers Audience
Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Supermarket Shoppers audience.
INTERESTS
The Supermarket Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supermarket Shoppers audience is Luxury Fitness Shoppers.
| Interest | Composition | Index |
| Luxury Fitness Shoppers | 54.28% | 40.39x |
| Luxury Athletic Footwear Shoppers | 54.28% | 40.39x |
| Healthy Eaters | 53.10% | 39.93x |
| Home Kitchen Chefs | 53.69% | 39.81x |
| Gourmet Food & Wine Researchers | 54.30% | 39.48x |
| Home Design and Living Publication Readers | 48.77% | 38.81x |
| Home Coffee Makers | 50.06% | 38.59x |
| Nutrition Conscious Eaters | 51.32% | 37.82x |
| Home Custom Bedroom Decorators | 47.79% | 37.68x |
| Custom Home Lighting Shoppers | 47.78% | 37.67x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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APPAREL RETAILERS
The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.01x |
| Bonobos | 0.15% | 1.89x |
| Supreme | 0.02% | 1.82x |
| Jos A. Bank Clothiers | 0.44% | 1.59x |
| REI | 0.03% | 1.44x |
| White House Black Market | 0.45% | 1.38x |
| Mens Wearhouse | 0.64% | 1.37x |
| Urban Outfitters | 0.07% | 1.32x |
| Saint Laurent Paris | 0.01% | 1.28x |
| Johnston and Murphy | 0.57% | 1.26x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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WEBSITES
The Supermarket Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Supermarket Shoppers audience is wholefoodsmarket.com.
| Website | Composition | Index |
| wholefoodsmarket.com | 3.11% | 49.58x |
| jaysbakingmecrazy.com | 1.10% | 44.02x |
| katespade.com | 2.35% | 42.85x |
| naturalgrocers.com | 1.13% | 40.89x |
| umm.edu | 1.69% | 40.55x |
| bodyecology.com | 2.39% | 40.46x |
| pcrm.org | 1.14% | 40.14x |
| bewell.com | 1.05% | 39.07x |
| familydoctor.org | 2.08% | 38.86x |
| worldmarket.com | 2.48% | 38.62x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 5.13% | 20.94x |
| Vegans & Animal Welfare | 5.06% | 20.83x |
| Vegetarian Diet | 23.88% | 19.54x |
| Organic Beauty & Skincare Products | 3.28% | 19.14x |
| Washington D.C. Hotels | 0.01% | 18.18x |
| Healthy Eating Researchers | 3.86% | 18.15x |
| Mail Order Food | 2.46% | 18.03x |
| Paleo & Keto Diet Enthusiasts | 12.98% | 18.01x |
| Southern California Cluster | 1.29% | 17.35x |
| Travel, Food, Fashion & Fitness | 3.78% | 17.19x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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DEMOGRAPHICS
The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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