Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 54.15% 44.97x
Luxury Athletic Footwear Shoppers 54.15% 44.96x
Healthy Eaters 53.04% 44.29x
Gourmet Food & Wine Researchers 53.89% 43.75x
Home Kitchen Chefs 53.22% 43.49x
Home Custom Bedroom Decorators 45.39% 42.62x
Custom Home Lighting Shoppers 45.43% 42.61x
Home Coffee Makers 49.97% 42.58x
Home Design and Living Publication Readers 48.35% 42.45x
Cooking Show Fans 50.37% 41.84x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.03% 1.70x
REI 0.02% 1.46x
Madewell 0.02% 1.44x
Tommy Bahama 0.03% 1.42x
Lululemon 0.05% 1.41x
Free People 0.02% 1.39x
Chicos 0.06% 1.37x
J. Crew 0.03% 1.34x
Armani 0.03% 1.34x
Columbia 0.01% 1.33x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is whatsgoodattraderjoes.com.

Website Composition Index
whatsgoodattraderjoes.com 1.09% 71.50x
jaysbakingmecrazy.com 1.11% 67.43x
katespade.com 2.21% 65.46x
menupages.com 1.27% 59.09x
charlotterusse.com 1.09% 57.92x
titlenine.com 1.02% 57.86x
save-on-crafts.com 1.05% 55.87x
wholefoodsmarket.com 2.60% 55.00x
familydoctor.org 1.86% 54.98x
umm.edu 1.49% 54.30x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 4.02% 24.36x
Vegans & Animal Welfare 4.00% 23.67x
Vegetarian Diet 22.01% 22.01x
As Seen On TV Products 0.08% 20.94x
Organic Beauty & Skincare Products 2.62% 20.93x
Paleo & Keto Diet Enthusiasts 10.22% 20.76x
Mail Order Food 1.92% 20.64x
Southern California Cluster 1.02% 20.53x
Natural Diet & Supplement Researchers 4.88% 19.82x
Consumer Packaged Goods 16.65% 19.74x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female