Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 53.54% 36.31x
Luxury Athletic Footwear Shoppers 53.52% 36.30x
Gourmet Food & Wine Researchers 52.35% 35.79x
Healthy Eaters 53.42% 35.57x
Home Kitchen Chefs 51.69% 34.89x
Home Design and Living Publication Readers 48.95% 34.61x
Cooking Show Fans 49.34% 34.31x
Home Coffee Makers 49.54% 33.50x
Nutrition Conscious Eaters 50.55% 33.29x
Custom Home Lighting Shoppers 49.13% 32.89x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is REI.

Location Composition Index
REI 0.02% 1.55x
American Apparel 0.03% 1.54x
Bonobos 0.02% 1.54x
Ann Taylor 0.02% 1.46x
Urban Outfitters 0.04% 1.40x
Columbia 0.01% 1.36x
The North Face 0.02% 1.36x
Lululemon 0.05% 1.35x
Uniqlo 0.02% 1.32x
Madewell 0.03% 1.31x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is wholefoodsmarket.com.

Website Composition Index
wholefoodsmarket.com 1.58% 36.86x
food52.com 1.79% 32.89x
bonnieplants.com 1.06% 30.62x
joyofkosher.com 1.35% 30.59x
vitaminshoppe.com 1.75% 29.84x
cooksillustrated.com 1.06% 28.45x
honestcooking.com 1.97% 28.04x
xojane.com 1.50% 27.53x
feedmephoebe.com 1.07% 26.63x
acne.org 1.09% 26.58x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 3.32% 21.98x
Vegans & Animal Welfare 3.57% 20.78x
As Seen On TV Products 0.06% 18.95x
Southern California Cluster 0.82% 18.80x
Vegetarian Diet 22.15% 18.79x
Paleo & Keto Diet Enthusiasts 8.18% 18.44x
Organic Beauty & Skincare Products 2.26% 17.89x
Holistic Medicine 0.65% 17.77x
Low Carb Diets 7.96% 17.66x
Consumer Packaged Goods 15.52% 17.61x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female