Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 27.91% 49.88x
Gourmet Food & Wine Researchers 33.21% 49.77x
Luxury Athletic Footwear Shoppers 26.82% 48.84x
Luxury Fitness Shoppers 26.82% 48.84x
Cooking Show Fans 32.45% 47.18x
Healthy Diet Recipe Researchers 31.17% 46.44x
Nutrition Conscious Eaters 25.77% 45.19x
Healthy Snacks Shoppers 33.49% 44.47x
Plant Based & Vegan Food Recipe Shoppers 31.02% 44.29x
Home Kitchen Chefs 30.88% 43.69x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.50x
Zumiez 0.01% 1.38x
Express 0.01% 1.35x
American Eagle Outfitters 0.01% 1.32x
Old Navy 0.02% 1.25x
Chicos 0.01% 1.22x
Buckle 0.01% 1.08x
Mens Wearhouse 0.02% 1.04x
Carhartt 0.11% 0.98x
Journeys 0.01% 0.91x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is therealfoodrds.com.

Website Composition Index
therealfoodrds.com 1.25% 38.04x
veggiesdontbite.com 1.25% 33.59x
mydarlingvegan.com 1.63% 33.46x
girlandthekitchen.com 1.36% 32.30x
ohsheglows.com 2.16% 32.15x
brandnewvegan.com 1.25% 32.09x
lazycatkitchen.com 1.27% 32.08x
foodnetwork.ca 1.18% 32.06x
italianfoodforever.com 1.49% 32.00x
delishknowledge.com 2.24% 31.97x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.36% 34.44x
Vegetarian Diet 10.42% 25.69x
Low Carb Diets 4.48% 23.62x
Healthy Eating Researchers 0.10% 19.45x
Paleo & Keto Diet Enthusiasts 0.51% 18.44x
Assorted Topics (Family, Household Wellness, The Beach) 14.77% 16.94x
Cooking Recipe & Ingredient Researchers 46.99% 16.55x
Stay at Home Mom 20.55% 15.25x
Natural Diet & Supplement Researchers 0.16% 14.96x
Canada Consumer Product Cluster 0.95% 14.89x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female