Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 43.61% 43.42x
Cooking Show Fans 46.08% 42.34x
Home Kitchen Chefs 48.73% 42.25x
Luxury Athletic Footwear Shoppers 43.71% 41.87x
Luxury Fitness Shoppers 43.71% 41.87x
Healthy Eaters 44.62% 41.37x
Nutrition Conscious Eaters 40.56% 39.76x
Shelf-Stable Food Content Readers 24.25% 39.48x
Recipe Researchers 41.52% 39.06x
Pantry Recipes Researchers 23.55% 38.92x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.69x
Eddie Bauer 0.01% 1.47x
Dressbarn 0.02% 1.40x
Jos A. Bank Clothiers 0.01% 1.37x
Chicos 0.02% 1.29x
J. Crew 0.01% 1.22x
Old Navy 0.03% 1.19x
LOFT 0.02% 1.17x
Mens Wearhouse 0.02% 1.12x
Victoria's Secret 0.03% 1.09x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is traderjoes.com.

Website Composition Index
traderjoes.com 3.39% 44.10x
finecooking.com 4.23% 41.47x
wegmans.com 1.71% 35.19x
wineandglue.com 1.36% 34.56x
naturallyella.com 2.30% 34.32x
steinmart.com 2.03% 33.35x
brandnewvegan.com 3.46% 32.81x
healthyslowcooking.com 1.01% 32.45x
veganosity.com 2.15% 32.44x
sharedappetite.com 2.01% 32.38x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.17% 26.88x
Food Cluster 0.10% 22.50x
Chef & Restaurant Resources 0.12% 22.50x
Vegetarian Diet 15.80% 21.91x
Low Carb Diets 5.98% 21.54x
Organic Beauty & Skincare Products 0.21% 21.21x
Mail Order Food 0.64% 18.96x
Vitamin Shoppers 0.16% 18.92x
Tattoos & Costumes 0.04% 18.75x
Cub & Girl Scouts 0.07% 18.22x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female