Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 44.93% 32.96x
Luxury Fitness Shoppers 47.18% 31.97x
Luxury Athletic Footwear Shoppers 47.70% 31.93x
Home Coffee Makers 44.76% 31.86x
Healthy Eaters 42.08% 31.48x
Trendy Shoe Shoppers 46.86% 30.56x
Gourmet Food & Wine Researchers 47.59% 30.55x
Gluten-Free Recipe Researchers 46.14% 30.22x
Nutrition Conscious Eaters 40.11% 29.70x
Paleo Eaters 48.16% 29.69x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 1.95x
Uniqlo 0.03% 1.75x
Madewell 0.04% 1.74x
Levi Strauss 0.02% 1.74x
Kate Spade 0.03% 1.64x
Intermix 0.02% 1.64x
Patagonia 0.03% 1.61x
Columbia 0.02% 1.60x
American Apparel 0.06% 1.58x
Zara 0.05% 1.58x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is whole30.com.

Website Composition Index
whole30.com 2.39% 70.94x
whatsgoodattraderjoes.com 1.02% 66.61x
worldmarket.com 5.53% 63.93x
mommypoppins.com 2.05% 62.46x
wholefoodsmarket.com 6.03% 59.88x
thisamericanlife.org 1.17% 58.11x
barenecessities.com 1.98% 57.47x
cb2.com 1.99% 57.37x
drjockers.com 1.24% 56.64x
plannedparenthood.org 2.25% 55.53x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 7.77% 22.52x
Higher-End Fashion Brands 3.51% 21.38x
Organic Beauty & Skincare Products 4.87% 20.37x
Vegetarian Diet 28.49% 20.34x
Washington D.C. Hotels 0.04% 20.13x
Vegans & Animal Welfare 8.24% 20.06x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.74% 19.55x
Travel, Food, Fashion & Fitness 4.23% 18.02x
Nutrition & Diabetic Living 1.47% 17.82x
Paleo & Keto Diet Enthusiasts 22.10% 17.62x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female