Explore the Supermarket Shoppers Audience
Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Supermarket Shoppers audience.
INTERESTS
The Supermarket Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supermarket Shoppers audience is Luxury Fitness Shoppers.
| Interest | Composition | Index |
| Luxury Fitness Shoppers | 53.54% | 36.31x |
| Luxury Athletic Footwear Shoppers | 53.52% | 36.30x |
| Gourmet Food & Wine Researchers | 52.35% | 35.79x |
| Healthy Eaters | 53.42% | 35.57x |
| Home Kitchen Chefs | 51.69% | 34.89x |
| Home Design and Living Publication Readers | 48.95% | 34.61x |
| Cooking Show Fans | 49.34% | 34.31x |
| Home Coffee Makers | 49.54% | 33.50x |
| Nutrition Conscious Eaters | 50.55% | 33.29x |
| Custom Home Lighting Shoppers | 49.13% | 32.89x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Curious about what else the Supermarket Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.55x |
| American Apparel | 0.03% | 1.54x |
| Bonobos | 0.02% | 1.54x |
| Ann Taylor | 0.02% | 1.46x |
| Urban Outfitters | 0.04% | 1.40x |
| Columbia | 0.01% | 1.36x |
| The North Face | 0.02% | 1.36x |
| Lululemon | 0.05% | 1.35x |
| Uniqlo | 0.02% | 1.32x |
| Madewell | 0.03% | 1.31x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Want to find more of the Supermarket Shoppers audience in the real world?
Sign Up
WEBSITES
The Supermarket Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Supermarket Shoppers audience is wholefoodsmarket.com.
| Website | Composition | Index |
| wholefoodsmarket.com | 1.58% | 36.86x |
| food52.com | 1.79% | 32.89x |
| bonnieplants.com | 1.06% | 30.62x |
| joyofkosher.com | 1.35% | 30.59x |
| vitaminshoppe.com | 1.75% | 29.84x |
| cooksillustrated.com | 1.06% | 28.45x |
| honestcooking.com | 1.97% | 28.04x |
| xojane.com | 1.50% | 27.53x |
| feedmephoebe.com | 1.07% | 26.63x |
| acne.org | 1.09% | 26.58x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Want to see more of the websites the Supermarket Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 3.32% | 21.98x |
| Vegans & Animal Welfare | 3.57% | 20.78x |
| As Seen On TV Products | 0.06% | 18.95x |
| Southern California Cluster | 0.82% | 18.80x |
| Vegetarian Diet | 22.15% | 18.79x |
| Paleo & Keto Diet Enthusiasts | 8.18% | 18.44x |
| Organic Beauty & Skincare Products | 2.26% | 17.89x |
| Holistic Medicine | 0.65% | 17.77x |
| Low Carb Diets | 7.96% | 17.66x |
| Consumer Packaged Goods | 15.52% | 17.61x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Want to see more of the Content Affinities the Supermarket Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Supermarket Shoppers audience?
Sign Up