Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 52.11% 41.02x
Gourmet Food & Wine Researchers 50.53% 41.02x
Luxury Athletic Footwear Shoppers 50.95% 40.86x
Luxury Fitness Shoppers 50.95% 40.86x
Home Kitchen Chefs 50.13% 39.64x
Home Design and Living Publication Readers 45.88% 39.29x
Cooking Show Fans 50.69% 38.66x
Nutrition Conscious Eaters 48.34% 38.31x
Recipe Researchers 46.22% 36.69x
Custom Home Lighting Shoppers 45.12% 36.31x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.28x
Carhartt 0.12% 1.04x
Mens Wearhouse 0.01% 0.93x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is joyofkosher.com.

Website Composition Index
joyofkosher.com 1.33% 37.82x
food52.com 1.87% 33.00x
ifoodblogger.com 1.73% 31.51x
honestcooking.com 2.23% 31.39x
traderjoes.com 17.61% 31.02x
winespectator.com 1.14% 30.44x
californiaavocado.com 1.59% 29.57x
camelliabrand.com 1.56% 29.52x
blissfulbasil.com 1.21% 29.43x
xojane.com 1.01% 29.42x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 2.29% 25.52x
Vegans & Animal Welfare 3.68% 25.08x
Holistic Medicine 0.55% 23.91x
Southern California Cluster 0.43% 23.56x
Organic Beauty & Skincare Products 1.86% 21.67x
Vegetarian Diet 25.60% 21.66x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.11% 20.67x
Paleo & Keto Diet Enthusiasts 5.96% 20.23x
Low Carb Diets 9.68% 19.64x
Consumer Packaged Goods 14.40% 19.39x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female