Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 46.18% 28.42x
Gourmet Food & Wine Researchers 43.34% 26.41x
Healthy Eaters 39.99% 26.33x
Gluten-Free Recipe Researchers 48.01% 26.17x
Paleo Eaters 51.97% 25.35x
Nutrition Conscious Eaters 37.75% 25.01x
Cooking Show Fans 38.36% 23.66x
Travel Industry 38.57% 23.57x
Furniture and Appliances Industry 38.34% 23.21x
Yogis 37.83% 22.62x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.90x
Patagonia 0.01% 1.72x
Levi Strauss 0.01% 1.45x
Columbia 0.01% 1.45x
Calvin Klein 0.01% 1.44x
REI 0.02% 1.40x
American Apparel 0.03% 1.38x
Intermix 0.01% 1.34x
Urban Outfitters 0.04% 1.33x
Kate Spade 0.02% 1.31x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is engine2diet.com.

Website Composition Index
engine2diet.com 0.22% 74.65x
bristolfarms.com 0.38% 73.71x
marleyspoon.com 0.15% 69.96x
kenswineguide.com 0.12% 69.32x
jeffreycampbellshoes.com 0.15% 68.92x
gardenoflife.com 0.26% 68.61x
barefootcontessa.com 0.55% 68.56x
thedreslyn.com 0.11% 68.52x
tnuck.com 0.38% 68.52x
soludos.com 0.34% 68.51x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Vegetarian Diet.

Content Affinity Composition Index
Vegetarian Diet 25.22% 19.30x
Food Cluster 7.86% 19.25x
Higher-End Fashion Brands 4.35% 17.99x
Organic Beauty & Skincare Products 4.93% 17.82x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.87% 16.71x
Vegans & Animal Welfare 8.30% 16.63x
Mail Order Food 3.70% 16.34x
Travel, Food, Fashion & Fitness 3.52% 15.91x
Washington D.C. Hotels 0.06% 15.89x
Active Lifestyle Enthusiasts 0.20% 15.31x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999