Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 54.28% 40.39x
Luxury Athletic Footwear Shoppers 54.28% 40.39x
Healthy Eaters 53.10% 39.93x
Home Kitchen Chefs 53.69% 39.81x
Gourmet Food & Wine Researchers 54.30% 39.48x
Home Design and Living Publication Readers 48.77% 38.81x
Home Coffee Makers 50.06% 38.59x
Nutrition Conscious Eaters 51.32% 37.82x
Home Custom Bedroom Decorators 47.79% 37.68x
Custom Home Lighting Shoppers 47.78% 37.67x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.01x
Bonobos 0.15% 1.89x
Supreme 0.02% 1.82x
Jos A. Bank Clothiers 0.44% 1.59x
REI 0.03% 1.44x
White House Black Market 0.45% 1.38x
Mens Wearhouse 0.64% 1.37x
Urban Outfitters 0.07% 1.32x
Saint Laurent Paris 0.01% 1.28x
Johnston and Murphy 0.57% 1.26x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is wholefoodsmarket.com.

Website Composition Index
wholefoodsmarket.com 3.11% 49.58x
jaysbakingmecrazy.com 1.10% 44.02x
katespade.com 2.35% 42.85x
naturalgrocers.com 1.13% 40.89x
umm.edu 1.69% 40.55x
bodyecology.com 2.39% 40.46x
pcrm.org 1.14% 40.14x
bewell.com 1.05% 39.07x
familydoctor.org 2.08% 38.86x
worldmarket.com 2.48% 38.62x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 5.13% 20.94x
Vegans & Animal Welfare 5.06% 20.83x
Vegetarian Diet 23.88% 19.54x
Organic Beauty & Skincare Products 3.28% 19.14x
Washington D.C. Hotels 0.01% 18.18x
Healthy Eating Researchers 3.86% 18.15x
Mail Order Food 2.46% 18.03x
Paleo & Keto Diet Enthusiasts 12.98% 18.01x
Southern California Cluster 1.29% 17.35x
Travel, Food, Fashion & Fitness 3.78% 17.19x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female