Explore the Supermarket Shoppers Audience
Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 952.8 thousand unique devices whose actions qualify for the Supermarket Shoppers audience.
INTERESTS
The Supermarket Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supermarket Shoppers audience is Luxury Athletic Footwear Shoppers.
| Interest | Composition | Index |
| Luxury Athletic Footwear Shoppers | 13.38% | 45.84x |
| Luxury Fitness Shoppers | 13.38% | 45.84x |
| Wine Lovers | 20.27% | 38.84x |
| Pre-Measured Grocery Shoppers | 21.63% | 38.20x |
| Italian Food Enthusiasts | 21.56% | 37.83x |
| Home Coffee Makers | 15.50% | 36.55x |
| Gin Enthusiasts | 10.38% | 36.25x |
| Gourmet Food & Wine Researchers | 17.53% | 35.71x |
| Healthy Eaters | 19.61% | 35.59x |
| Thanksgiving Meal Planners | 26.88% | 35.07x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Curious about what else the Supermarket Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.02% | 2.45x |
| American Apparel | 0.01% | 2.28x |
| J. Crew | 0.02% | 2.00x |
| Gap | 0.01% | 1.68x |
| H&M | 0.02% | 1.62x |
| Victoria's Secret | 0.02% | 1.53x |
| Express | 0.02% | 1.52x |
| Mens Wearhouse | 0.01% | 1.48x |
| Aeropostale | 0.02% | 1.30x |
| Urban Outfitters | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Want to find more of the Supermarket Shoppers audience in the real world?
Sign Up
WEBSITES
The Supermarket Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Supermarket Shoppers audience is becomebetty.com.
| Website | Composition | Index |
| becomebetty.com | 1.66% | 81.32x |
| budgetyourtrip.com | 4.58% | 68.55x |
| myeverydaytable.com | 1.83% | 60.90x |
| nowcookthis.com | 1.24% | 45.92x |
| aldireviewer.com | 3.04% | 40.15x |
| aubreyskitchen.com | 2.21% | 30.87x |
| projectmealplan.com | 1.36% | 30.50x |
| hungryhobby.net | 1.05% | 29.73x |
| okonomikitchen.com | 1.09% | 29.15x |
| frommybowl.com | 1.82% | 28.19x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Want to see more of the websites the Supermarket Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Grocery & Food Service.
| Content Affinity | Composition | Index |
| Grocery & Food Service | 0.33% | 23.51x |
| Beauty & Cosmetics | 0.27% | 21.16x |
| Vegans & Animal Welfare | 0.15% | 21.16x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.10% | 17.72x |
| Travel, Food, Fashion & Fitness | 1.62% | 16.44x |
| Dental Health | 0.19% | 15.99x |
| Parenting & Children's Activities | 0.19% | 15.47x |
| Los Angeles Cluster | 0.09% | 15.39x |
| Vegetarian Diet | 4.68% | 15.30x |
| College Greek Life | 0.13% | 14.72x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Want to see more of the Content Affinities the Supermarket Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Supermarket Shoppers audience?
Sign Up