Explore the Supermarket Shoppers Audience
Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Supermarket Shoppers audience.
INTERESTS
The Supermarket Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supermarket Shoppers audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 27.91% | 49.88x |
| Gourmet Food & Wine Researchers | 33.21% | 49.77x |
| Luxury Athletic Footwear Shoppers | 26.82% | 48.84x |
| Luxury Fitness Shoppers | 26.82% | 48.84x |
| Cooking Show Fans | 32.45% | 47.18x |
| Healthy Diet Recipe Researchers | 31.17% | 46.44x |
| Nutrition Conscious Eaters | 25.77% | 45.19x |
| Healthy Snacks Shoppers | 33.49% | 44.47x |
| Plant Based & Vegan Food Recipe Shoppers | 31.02% | 44.29x |
| Home Kitchen Chefs | 30.88% | 43.69x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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APPAREL RETAILERS
The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 1.50x |
| Zumiez | 0.01% | 1.38x |
| Express | 0.01% | 1.35x |
| American Eagle Outfitters | 0.01% | 1.32x |
| Old Navy | 0.02% | 1.25x |
| Chicos | 0.01% | 1.22x |
| Buckle | 0.01% | 1.08x |
| Mens Wearhouse | 0.02% | 1.04x |
| Carhartt | 0.11% | 0.98x |
| Journeys | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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WEBSITES
The Supermarket Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Supermarket Shoppers audience is therealfoodrds.com.
| Website | Composition | Index |
| therealfoodrds.com | 1.25% | 38.04x |
| veggiesdontbite.com | 1.25% | 33.59x |
| mydarlingvegan.com | 1.63% | 33.46x |
| girlandthekitchen.com | 1.36% | 32.30x |
| ohsheglows.com | 2.16% | 32.15x |
| brandnewvegan.com | 1.25% | 32.09x |
| lazycatkitchen.com | 1.27% | 32.08x |
| foodnetwork.ca | 1.18% | 32.06x |
| italianfoodforever.com | 1.49% | 32.00x |
| delishknowledge.com | 2.24% | 31.97x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.36% | 34.44x |
| Vegetarian Diet | 10.42% | 25.69x |
| Low Carb Diets | 4.48% | 23.62x |
| Healthy Eating Researchers | 0.10% | 19.45x |
| Paleo & Keto Diet Enthusiasts | 0.51% | 18.44x |
| Assorted Topics (Family, Household Wellness, The Beach) | 14.77% | 16.94x |
| Cooking Recipe & Ingredient Researchers | 46.99% | 16.55x |
| Stay at Home Mom | 20.55% | 15.25x |
| Natural Diet & Supplement Researchers | 0.16% | 14.96x |
| Canada Consumer Product Cluster | 0.95% | 14.89x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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DEMOGRAPHICS
The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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