Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 51.85% 37.27x
Luxury Fitness Shoppers 51.85% 37.27x
Gourmet Food & Wine Researchers 51.61% 36.42x
Healthy Eaters 52.85% 36.33x
Home Design and Living Publication Readers 46.77% 35.38x
Home Kitchen Chefs 52.19% 34.87x
Home Custom Bedroom Decorators 43.58% 34.62x
Custom Home Lighting Shoppers 43.58% 34.62x
Nutrition Conscious Eaters 48.88% 34.55x
Cooking Show Fans 51.79% 34.19x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.78x
REI 0.01% 1.67x
Free People 0.02% 1.54x
Talbots 0.03% 1.51x
Chicos 0.04% 1.50x
Ann Taylor 0.01% 1.46x
Lululemon 0.03% 1.45x
Kate Spade 0.02% 1.43x
Urban Outfitters 0.03% 1.43x
American Apparel 0.02% 1.40x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is wholefoodsmarket.com.

Website Composition Index
wholefoodsmarket.com 1.47% 38.94x
food52.com 1.89% 36.95x
joyofkosher.com 1.42% 35.19x
feedmephoebe.com 1.13% 31.69x
honestcooking.com 2.19% 31.29x
vitaminshoppe.com 1.22% 30.90x
fortheloveofcooking.net 1.52% 30.71x
xojane.com 1.35% 29.58x
ifoodblogger.com 1.86% 29.26x
winespectator.com 1.22% 28.85x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 2.76% 23.25x
Vegans & Animal Welfare 3.50% 22.14x
Southern California Cluster 0.68% 20.60x
Holistic Medicine 0.56% 20.45x
Vegetarian Diet 22.71% 19.99x
As Seen On TV Products 0.05% 19.10x
Natural Diet & Supplement Researchers 3.43% 18.94x
Organic Beauty & Skincare Products 1.96% 18.90x
Consumer Packaged Goods 14.34% 18.89x
Paleo & Keto Diet Enthusiasts 6.84% 18.83x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female