Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 47.17% 57.68x
Healthy Eaters 47.51% 56.42x
Home Kitchen Chefs 50.78% 55.89x
Luxury Athletic Footwear Shoppers 47.06% 55.87x
Luxury Fitness Shoppers 47.06% 55.87x
Cooking Show Fans 49.56% 55.43x
Nutrition Conscious Eaters 42.94% 53.69x
Home Design and Living Publication Readers 37.43% 51.97x
Shelf-Stable Food Content Readers 28.45% 50.18x
Recipe Researchers 44.73% 49.80x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.02x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is traderjoes.com.

Website Composition Index
traderjoes.com 3.58% 49.09x
finecooking.com 4.20% 46.70x
geniuskitchen.com 4.06% 43.82x
wegmans.com 1.54% 36.54x
wineandglue.com 1.47% 36.16x
naturallyella.com 1.89% 35.96x
steinmart.com 2.40% 35.93x
delishknowledge.com 2.54% 33.51x
vegetariantimes.com 2.13% 33.46x
brandnewvegan.com 3.04% 33.14x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.44% 31.41x
Food Cluster 0.22% 30.36x
Chef & Restaurant Resources 0.23% 25.00x
Vegetarian Diet 18.08% 24.94x
Organic Beauty & Skincare Products 0.27% 23.23x
San Francisco Tourism 0.10% 23.02x
Low Carb Diets 6.57% 22.97x
European Museums, Restaurants & Events 0.34% 22.86x
Custom Gifts 0.36% 21.90x
Natural Diet & Supplement Researchers 0.67% 21.82x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female