Explore the Supermarket Shoppers Audience
Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Supermarket Shoppers audience.
INTERESTS
The Supermarket Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supermarket Shoppers audience is Luxury Athletic Footwear Shoppers.
| Interest | Composition | Index |
| Luxury Athletic Footwear Shoppers | 49.69% | 62.53x |
| Luxury Fitness Shoppers | 49.29% | 62.51x |
| Home Kitchen Chefs | 50.83% | 62.44x |
| Home Coffee Makers | 47.20% | 61.16x |
| Healthy Eaters | 48.99% | 60.15x |
| Trendy Shoe Shoppers | 47.84% | 59.11x |
| Orlando Activities Researchers | 42.44% | 57.71x |
| Nutrition Conscious Eaters | 46.19% | 57.08x |
| Home Custom Bedroom Decorators | 40.80% | 56.99x |
| Gluten-Free Recipe Researchers | 51.54% | 56.62x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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APPAREL RETAILERS
The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.01% | 1.72x |
| The North Face | 0.03% | 1.66x |
| Patagonia | 0.03% | 1.62x |
| Bonobos | 0.05% | 1.60x |
| American Apparel | 0.05% | 1.54x |
| Jos A. Bank Clothiers | 0.40% | 1.54x |
| Lululemon | 0.08% | 1.54x |
| Supreme | 0.02% | 1.52x |
| Banana Republic | 0.05% | 1.52x |
| Gap | 0.07% | 1.49x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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WEBSITES
The Supermarket Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Supermarket Shoppers audience is whole30.com.
| Website | Composition | Index |
| whole30.com | 2.22% | 63.91x |
| whatsgoodattraderjoes.com | 1.06% | 59.26x |
| worldmarket.com | 5.10% | 57.21x |
| mommypoppins.com | 1.87% | 55.68x |
| wholefoodsmarket.com | 6.04% | 54.76x |
| thisamericanlife.org | 1.13% | 52.86x |
| cb2.com | 1.84% | 52.36x |
| barenecessities.com | 1.84% | 51.57x |
| drjockers.com | 1.16% | 51.44x |
| plannedparenthood.org | 2.11% | 50.49x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 7.52% | 27.37x |
| Washington D.C. Hotels | 0.03% | 26.59x |
| Vegans & Animal Welfare | 7.91% | 25.57x |
| Higher-End Fashion Brands | 3.00% | 25.56x |
| Vegetarian Diet | 30.06% | 24.83x |
| Organic Beauty & Skincare Products | 4.84% | 24.80x |
| As Seen On TV Products | 0.15% | 22.48x |
| Nutrition & Diabetic Living | 1.68% | 22.46x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.62% | 22.16x |
| Mail Order Food | 3.83% | 22.14x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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DEMOGRAPHICS
The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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