Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 53.96% 38.72x
Healthy Eaters 54.68% 38.38x
Luxury Fitness Shoppers 51.86% 38.31x
Luxury Athletic Footwear Shoppers 51.86% 38.30x
Home Kitchen Chefs 54.71% 36.75x
Home Design and Living Publication Readers 48.47% 36.74x
Cooking Show Fans 54.18% 36.41x
Nutrition Conscious Eaters 50.63% 35.96x
Custom Home Lighting Shoppers 42.59% 35.27x
Home Custom Bedroom Decorators 42.59% 35.27x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.91x
Jos A. Bank Clothiers 0.01% 1.87x
Chicos 0.01% 1.74x
Talbots 0.01% 1.69x
Old Navy 0.02% 1.51x
Mens Wearhouse 0.01% 1.27x
Maurices 0.01% 1.09x
Carhartt 0.16% 1.06x
Victoria's Secret 0.01% 1.06x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is joyofkosher.com.

Website Composition Index
joyofkosher.com 1.02% 40.55x
traderjoes.com 13.87% 34.30x
camelliabrand.com 1.27% 33.21x
ifoodblogger.com 1.30% 33.11x
californiaavocado.com 1.15% 31.88x
ediblecommunities.com 1.42% 30.63x
hellmanns.com 1.05% 29.93x
containerstore.com 2.78% 29.91x
recipe4living.com 1.80% 29.37x
blissfulbasil.com 1.18% 29.10x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 3.16% 23.84x
Food Cluster 1.43% 23.52x
Holistic Medicine 0.39% 23.38x
Southern California Cluster 0.21% 21.35x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.08% 19.85x
Organic Beauty & Skincare Products 1.34% 19.70x
Vegetarian Diet 26.09% 19.45x
Paleo & Keto Diet Enthusiasts 4.49% 18.99x
San Francisco Tourism 0.49% 18.38x
Low Carb Diets 10.06% 18.18x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female