Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 48.87% 53.56x
Healthy Eaters 50.10% 52.30x
Home Kitchen Chefs 51.94% 51.69x
Cooking Show Fans 50.68% 51.52x
Luxury Fitness Shoppers 49.66% 50.84x
Luxury Athletic Footwear Shoppers 49.65% 50.84x
Nutrition Conscious Eaters 46.72% 49.20x
Home Design and Living Publication Readers 40.94% 48.82x
Recipe Researchers 45.49% 46.56x
Healthy Snacks Shoppers 48.84% 45.45x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.33x
Old Navy 0.01% 1.05x
Carhartt 0.10% 0.97x
Express 0.01% 0.97x
Victoria's Secret 0.01% 0.82x
Journeys 0.01% 0.80x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is traderjoes.com.

Website Composition Index
traderjoes.com 5.28% 48.80x
finecooking.com 5.79% 43.97x
geniuskitchen.com 7.98% 42.44x
williams-sonoma.com 1.18% 38.09x
wegmans.com 2.28% 35.89x
wilton.com 1.26% 35.22x
naturallyella.com 2.12% 35.02x
totalwine.com 1.48% 34.91x
landmarktheatres.com 1.06% 34.85x
steinmart.com 3.56% 34.83x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 0.15% 33.31x
Food Cluster 0.37% 29.57x
Vegans & Animal Welfare 1.89% 29.20x
San Francisco Tourism 0.18% 23.97x
Vegetarian Diet 20.82% 23.82x
Low Carb Diets 7.92% 22.60x
Homeschooling 0.12% 22.55x
Paleo & Keto Diet Enthusiasts 1.88% 21.70x
Chef & Restaurant Resources 0.36% 20.90x
Natural Diet & Supplement Researchers 0.86% 20.70x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female