Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 952.8 Thousand Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 952.8 thousand unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 13.38% 45.84x
Luxury Fitness Shoppers 13.38% 45.84x
Wine Lovers 20.27% 38.84x
Pre-Measured Grocery Shoppers 21.63% 38.20x
Italian Food Enthusiasts 21.56% 37.83x
Home Coffee Makers 15.50% 36.55x
Gin Enthusiasts 10.38% 36.25x
Gourmet Food & Wine Researchers 17.53% 35.71x
Healthy Eaters 19.61% 35.59x
Thanksgiving Meal Planners 26.88% 35.07x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.45x
American Apparel 0.01% 2.28x
J. Crew 0.02% 2.00x
Gap 0.01% 1.68x
H&M 0.02% 1.62x
Victoria's Secret 0.02% 1.53x
Express 0.02% 1.52x
Mens Wearhouse 0.01% 1.48x
Aeropostale 0.02% 1.30x
Urban Outfitters 0.02% 1.29x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is becomebetty.com.

Website Composition Index
becomebetty.com 1.66% 81.32x
budgetyourtrip.com 4.58% 68.55x
myeverydaytable.com 1.83% 60.90x
nowcookthis.com 1.24% 45.92x
aldireviewer.com 3.04% 40.15x
aubreyskitchen.com 2.21% 30.87x
projectmealplan.com 1.36% 30.50x
hungryhobby.net 1.05% 29.73x
okonomikitchen.com 1.09% 29.15x
frommybowl.com 1.82% 28.19x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 0.33% 23.51x
Beauty & Cosmetics 0.27% 21.16x
Vegans & Animal Welfare 0.15% 21.16x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 17.72x
Travel, Food, Fashion & Fitness 1.62% 16.44x
Dental Health 0.19% 15.99x
Parenting & Children's Activities 0.19% 15.47x
Los Angeles Cluster 0.09% 15.39x
Vegetarian Diet 4.68% 15.30x
College Greek Life 0.13% 14.72x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female