Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 1.2 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Wine Lovers.

Interest Composition Index
Wine Lovers 11.20% 39.33x
Pre-Measured Grocery Shoppers 12.96% 39.12x
Italian Food Enthusiasts 12.76% 38.37x
Gourmet Food & Wine Researchers 8.46% 35.11x
Thanksgiving Meal Planners 19.38% 34.30x
Home Design and Living Publication Readers 11.44% 33.99x
Food Allergies Researchers 13.80% 33.79x
Restaurant Reservation Enthusiasts 12.04% 33.56x
Costco Deal Blog Readers 7.42% 32.93x
New Year Resolution Intender 5.88% 32.32x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.63x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is budgetyourtrip.com.

Website Composition Index
budgetyourtrip.com 4.83% 55.83x
myeverydaytable.com 1.51% 55.83x
nowcookthis.com 1.12% 43.72x
aldireviewer.com 2.04% 39.97x
chowhound.com 1.43% 28.57x
projectmealplan.com 1.01% 28.30x
aubreyskitchen.com 2.06% 28.15x
frommybowl.com 1.55% 26.23x
thefoodietakesflight.com 1.28% 23.33x
hot-thai-kitchen.com 1.35% 22.23x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.18% 22.30x
Vegans & Animal Welfare 0.12% 21.82x
College Greek Life 0.10% 18.91x
Natural Diet & Supplement Researchers 0.10% 17.05x
Parenting & Children's Activities 0.11% 16.43x
Perfume, Makeup & Cosmetics 0.27% 15.58x
Vegetarian Diet 3.91% 15.42x
European Museums, Restaurants & Events 0.12% 15.20x
Travel, Food, Fashion & Fitness 0.91% 14.80x
Grocery & Food Service 0.17% 14.72x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female