Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 3 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 49.69% 62.53x
Luxury Fitness Shoppers 49.29% 62.51x
Home Kitchen Chefs 50.83% 62.44x
Home Coffee Makers 47.20% 61.16x
Healthy Eaters 48.99% 60.15x
Trendy Shoe Shoppers 47.84% 59.11x
Orlando Activities Researchers 42.44% 57.71x
Nutrition Conscious Eaters 46.19% 57.08x
Home Custom Bedroom Decorators 40.80% 56.99x
Gluten-Free Recipe Researchers 51.54% 56.62x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.72x
The North Face 0.03% 1.66x
Patagonia 0.03% 1.62x
Bonobos 0.05% 1.60x
American Apparel 0.05% 1.54x
Jos A. Bank Clothiers 0.40% 1.54x
Lululemon 0.08% 1.54x
Supreme 0.02% 1.52x
Banana Republic 0.05% 1.52x
Gap 0.07% 1.49x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is whole30.com.

Website Composition Index
whole30.com 2.22% 63.91x
whatsgoodattraderjoes.com 1.06% 59.26x
worldmarket.com 5.10% 57.21x
mommypoppins.com 1.87% 55.68x
wholefoodsmarket.com 6.04% 54.76x
thisamericanlife.org 1.13% 52.86x
cb2.com 1.84% 52.36x
barenecessities.com 1.84% 51.57x
drjockers.com 1.16% 51.44x
plannedparenthood.org 2.11% 50.49x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 7.52% 27.37x
Washington D.C. Hotels 0.03% 26.59x
Vegans & Animal Welfare 7.91% 25.57x
Higher-End Fashion Brands 3.00% 25.56x
Vegetarian Diet 30.06% 24.83x
Organic Beauty & Skincare Products 4.84% 24.80x
As Seen On TV Products 0.15% 22.48x
Nutrition & Diabetic Living 1.68% 22.46x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.62% 22.16x
Mail Order Food 3.83% 22.14x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female