Explore the Supermarket Shoppers Audience
Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Supermarket Shoppers audience.
INTERESTS
The Supermarket Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supermarket Shoppers audience is Home Kitchen Chefs.
| Interest | Composition | Index |
| Home Kitchen Chefs | 45.12% | 31.58x |
| Gourmet Food & Wine Researchers | 40.04% | 30.27x |
| Healthy Eaters | 40.28% | 30.16x |
| Gluten-Free Recipe Researchers | 46.26% | 29.04x |
| Paleo Eaters | 49.80% | 28.42x |
| Nutrition Conscious Eaters | 39.42% | 28.11x |
| Meal Kit Delivery Researchers | 47.73% | 26.60x |
| Cooking Show Fans | 42.24% | 25.77x |
| Ice Cream Shoppers | 40.31% | 24.72x |
| Food Allergies Researchers | 39.65% | 24.72x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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APPAREL RETAILERS
The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.65x |
| Levi Strauss | 0.02% | 1.47x |
| LOFT | 0.06% | 1.42x |
| Patagonia | 0.01% | 1.36x |
| Urban Outfitters | 0.07% | 1.32x |
| REI | 0.03% | 1.30x |
| Supreme | 0.01% | 1.25x |
| American Apparel | 0.04% | 1.24x |
| Columbia | 0.01% | 1.23x |
| Hollister | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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WEBSITES
The Supermarket Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Supermarket Shoppers audience is whole30.com.
| Website | Composition | Index |
| whole30.com | 2.91% | 66.30x |
| foodbabe.com | 1.16% | 59.98x |
| cookscountry.com | 1.03% | 59.44x |
| worldmarket.com | 6.65% | 58.84x |
| mommypoppins.com | 2.48% | 57.38x |
| wholefoodsmarket.com | 6.68% | 55.52x |
| thisamericanlife.org | 1.37% | 53.81x |
| neutrogena.com | 1.03% | 53.65x |
| portosbakery.com | 1.01% | 53.46x |
| veganbaking.net | 1.03% | 52.78x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 8.06% | 20.67x |
| Vegetarian Diet | 27.23% | 19.29x |
| Higher-End Fashion Brands | 3.97% | 19.26x |
| Organic Beauty & Skincare Products | 5.05% | 18.98x |
| Washington D.C. Hotels | 0.05% | 18.30x |
| Vegans & Animal Welfare | 8.40% | 17.70x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.79% | 17.65x |
| Travel, Food, Fashion & Fitness | 4.02% | 16.85x |
| Healthy Eating Researchers | 6.71% | 16.04x |
| Nutrition & Diabetic Living | 1.56% | 15.95x |
Composition Percentage:
The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
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DEMOGRAPHICS
The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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