Dstillery Audiences

SUPERMARKET SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Supermarket Shoppers Audience

Below you'll find more information about the Supermarket Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Supermarket Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Supermarket Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supermarket Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 49.39% 60.22x
Luxury Fitness Shoppers 49.19% 60.21x
Home Kitchen Chefs 51.67% 60.09x
Healthy Eaters 49.63% 58.88x
Gourmet Food & Wine Researchers 48.39% 58.69x
Home Coffee Makers 46.66% 57.78x
Nutrition Conscious Eaters 46.49% 56.16x
Trendy Shoe Shoppers 48.73% 55.87x
Home Design and Living Publication Readers 43.49% 55.82x
Paleo Eaters 52.32% 55.55x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Interest attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supermarket Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supermarket Shoppers audience is Supreme.

Location Composition Index
Supreme 0.03% 2.18x
Everlane 0.01% 1.94x
Bonobos 0.12% 1.84x
Club Monaco 0.03% 1.69x
Jos A. Bank Clothiers 0.51% 1.62x
Intermix 0.02% 1.57x
Uniqlo 0.03% 1.52x
Urban Outfitters 0.08% 1.49x
Free People 0.04% 1.45x
Mens Wearhouse 0.73% 1.42x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Location attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Supermarket Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Supermarket Shoppers audience is whole30.com.

Website Composition Index
whole30.com 2.11% 74.85x
worldmarket.com 4.83% 66.24x
whatsgoodattraderjoes.com 1.13% 65.27x
wholefoodsmarket.com 6.06% 65.11x
mommypoppins.com 1.76% 65.05x
thisamericanlife.org 1.10% 61.88x
cb2.com 1.74% 61.46x
barenecessities.com 1.75% 60.00x
drjockers.com 1.11% 59.98x
plannedparenthood.org 1.98% 58.70x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Web attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supermarket Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 7.69% 27.57x
Vegans & Animal Welfare 7.76% 26.82x
Washington D.C. Hotels 0.03% 26.01x
Higher-End Fashion Brands 2.68% 25.26x
Organic Beauty & Skincare Products 4.87% 25.01x
Vegetarian Diet 31.52% 24.60x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.60% 23.14x
Healthy Eating Researchers 5.87% 23.08x
Paleo & Keto Diet Enthusiasts 19.61% 22.83x
Mail Order Food 3.65% 22.41x
Composition Percentage: The overlap percentage between the Supermarket Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Supermarket Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supermarket Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female