Explore the Supply Chain Professionals Audience
Below you'll find more information about the Supply Chain Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Supply Chain Professionals audience.
INTERESTS
The Supply Chain Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supply Chain Professionals audience is Enterprise Field Services Researchers.
| Interest | Composition | Index |
| Enterprise Field Services Researchers | 29.27% | 15.56x |
| Project Managers | 30.45% | 14.66x |
| SEO Specialists | 25.31% | 14.08x |
| Finance Continuing Education Researchers | 21.11% | 13.09x |
| Venture Capitalists | 25.80% | 12.96x |
| Accounting & CPA Continuing Education Researchers | 25.92% | 12.95x |
| Shared Work Space Researchers | 27.51% | 12.69x |
| Executive Travelers | 28.33% | 12.52x |
| IT News Readers | 31.76% | 12.41x |
| Business Tax Filers | 27.48% | 12.21x |
Composition Percentage:
The overlap percentage between the Supply Chain Professionals audience and the Interest attribute.
Index: A comparison of the Supply Chain Professionals audience to the internet population.
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APPAREL RETAILERS
The Supply Chain Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supply Chain Professionals audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.95x |
| American Apparel | 0.04% | 1.76x |
| REI | 0.02% | 1.72x |
| Club Monaco | 0.01% | 1.60x |
| Joe's Jeans | 0.00% | 1.54x |
| Lululemon | 0.05% | 1.53x |
| Tommy Bahama | 0.02% | 1.50x |
| Patagonia | 0.01% | 1.49x |
| Coach | 0.06% | 1.49x |
| Columbia | 0.01% | 1.48x |
Composition Percentage:
The overlap percentage between the Supply Chain Professionals audience and the Location attribute.
Index: A comparison of the Supply Chain Professionals audience to the internet population.
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WEBSITES
The Supply Chain Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Supply Chain Professionals audience is apics.org.
| Website | Composition | Index |
| apics.org | 0.74% | 91.18x |
| dcvelocity.com | 1.08% | 87.59x |
| instituteforsupplymanagement.org | 1.03% | 86.66x |
| eft.com | 0.24% | 86.58x |
| nmsdcconference.com | 0.15% | 79.87x |
| supplychainquarterly.com | 0.75% | 78.53x |
| supplychainbrain.com | 0.45% | 77.10x |
| driveyoursuccess.com | 0.19% | 72.93x |
| americanshipper.com | 0.17% | 72.82x |
| tradegecko.com | 0.94% | 71.85x |
Composition Percentage:
The overlap percentage between the Supply Chain Professionals audience and the Web attribute.
Index: A comparison of the Supply Chain Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supply Chain Professionals audience is Shipping & Logistics.
| Content Affinity | Composition | Index |
| Shipping & Logistics | 1.70% | 18.77x |
| Paper & Packaging | 1.86% | 18.14x |
| Learning & Development Products | 13.86% | 17.01x |
| Human Resources & Employee Management | 2.56% | 16.94x |
| Retail Industry News | 2.09% | 16.78x |
| Cosmetics Business | 1.11% | 14.29x |
| Chemicals | 1.02% | 13.64x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 1.21% | 12.98x |
| Work Productivity | 4.52% | 12.97x |
| Barcode Site & App Users | 0.11% | 12.62x |
Composition Percentage:
The overlap percentage between the Supply Chain Professionals audience and the Content Affinity attribute.
Index: A comparison of the Supply Chain Professionals audience to the internet population.
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DEMOGRAPHICS
The Supply Chain Professionals audience resonates most for the following age and income brackets.
Age
35-44
Income
$75,000-$99,999
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