Dstillery Audiences

SURFERS

Audience Size: 1.9 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 15.38% 26.43x
Vacation Planners 18.42% 26.21x
Telemedicine Content Readers 9.41% 25.84x
Volvo Vehicle Shoppers 13.87% 25.31x
Small Business COVID-19 Relief Researchers 8.50% 25.30x
Sporting Goods Shoppers 12.75% 24.71x
Caribbean Destination Reopening Researchers 10.22% 24.34x
Flight and Hotel Shoppers 17.00% 24.22x
Cycling Enthusiasts 14.57% 24.12x
Sailing Enthusiasts 16.40% 23.97x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 3.89x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 1.79% 34.21x
magicseaweed.com 2.55% 31.17x
surfline.com 3.60% 27.01x
theinertia.com 4.15% 19.89x
tetongravity.com 1.07% 15.26x
bigislandvideonews.com 1.01% 14.83x
mauinews.com 1.03% 14.18x
theproscloset.com 1.01% 14.05x
sportfishingmag.com 1.47% 13.86x
thegardenisland.com 1.26% 13.83x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Mortgages & Insurance.

Content Affinity Composition Index
Mortgages & Insurance 1.11% 16.37x
Colorado Snow 0.91% 15.30x
Hawaii News 4.96% 13.72x
Mid-Atlantic Beaches 0.09% 12.56x
Personal Finance Researchers 1.32% 12.38x
Bags & Luggage 0.61% 11.90x
Backpacking 4.45% 11.77x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 11.74x
NYC Tourist Attractions 1.52% 10.50x
Bathrooms & Plumbing 0.16% 10.34x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male