Dstillery Audiences

SURFERS

Audience Size: 3.2 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 25.93% 11.38x
Sailing Enthusiasts 17.48% 11.25x
Ski and Snowboard Enthusiasts 16.23% 11.03x
Cycling Enthusiasts 15.59% 10.91x
Sporting Goods Shoppers 16.42% 10.64x
Home Buyers 15.78% 10.59x
Yachting Enthusiasts 17.47% 10.54x
Competitive Sports Participants 15.22% 10.53x
Tahoe Skiers and Snowboarders 21.00% 10.38x
Financial News Readers 13.41% 10.09x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.13x
Joe's Jeans 0.01% 2.61x
Michael Kors 0.03% 1.85x
Saint Laurent Paris 0.01% 1.70x
Tommy Bahama 0.04% 1.66x
Calvin Klein 0.01% 1.65x
Levi Strauss 0.02% 1.53x
Kate Spade 0.03% 1.42x
Urban Outfitters 0.07% 1.38x
Express 0.03% 1.35x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is swellinfo.com.

Website Composition Index
swellinfo.com 1.32% 82.20x
worldsurfleague.com 1.65% 77.52x
surfline.com 2.69% 53.24x
mybeachcams.com 1.02% 49.53x
huntingtonbeachca.gov 1.10% 41.46x
sigalert.com 1.41% 41.42x
santacruzsentinel.com 1.91% 36.35x
surfcityusa.com 1.11% 34.79x
honolulumagazine.com 1.76% 31.75x
ksby.com 1.97% 30.16x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.31% 12.72x
Action Sports 2.97% 12.25x
Golf & Boats 0.02% 11.29x
Southern California Tourism 6.10% 10.33x
Hawaii News 7.01% 9.85x
Los Angeles Cluster 0.65% 9.27x
Winter Sports & Gear 2.53% 9.19x
Central California Cluster 4.76% 8.69x
Southern California Cluster 1.38% 8.54x
San Francisco Tourism 1.87% 8.38x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male