Explore the Surfers Audience
Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Surfers audience.
INTERESTS
The Surfers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Surfers audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 24.93% | 11.69x |
| San Francisco Activities Researchers | 20.15% | 11.62x |
| San Diego Events Researchers | 20.15% | 11.62x |
| Sailing Enthusiasts | 17.31% | 11.21x |
| Ski and Snowboard Enthusiasts | 15.96% | 10.96x |
| San Diego Activities Researchers | 17.96% | 10.81x |
| Cycling Enthusiasts | 15.82% | 10.69x |
| Sporting Goods Shoppers | 16.30% | 10.67x |
| Home Buyers | 16.72% | 10.58x |
| Tahoe Skiers and Snowboarders | 20.45% | 10.42x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
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APPAREL RETAILERS
The Surfers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Surfers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 2.32x |
| Tommy Bahama | 0.04% | 2.04x |
| Levi Strauss | 0.02% | 1.79x |
| Calvin Klein | 0.01% | 1.75x |
| Joe's Jeans | 0.01% | 1.71x |
| The North Face | 0.04% | 1.67x |
| LL Bean | 0.01% | 1.55x |
| REI | 0.03% | 1.53x |
| Michael Kors | 0.03% | 1.53x |
| Saint Laurent Paris | 0.01% | 1.50x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
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WEBSITES
The Surfers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.
| Website | Composition | Index |
| worldsurfleague.com | 1.85% | 93.64x |
| magicseaweed.com | 1.35% | 70.03x |
| surfline.com | 4.25% | 54.88x |
| theinertia.com | 1.19% | 52.96x |
| huntingtonbeachca.gov | 1.01% | 45.56x |
| sigalert.com | 1.50% | 43.36x |
| santacruzsentinel.com | 1.89% | 36.66x |
| surfcityusa.com | 1.07% | 35.12x |
| ksby.com | 1.73% | 32.52x |
| honolulumagazine.com | 1.84% | 31.70x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Surfers audience is Mid-Atlantic Beaches.
| Content Affinity | Composition | Index |
| Mid-Atlantic Beaches | 0.29% | 12.67x |
| Action Sports | 2.54% | 12.14x |
| Golf & Boats | 0.02% | 11.51x |
| Southern California Tourism | 5.52% | 10.76x |
| Hawaii News | 6.60% | 10.01x |
| Winter Sports & Gear | 2.63% | 9.71x |
| Los Angeles Cluster | 0.58% | 9.63x |
| Southern California Cluster | 1.18% | 8.93x |
| San Francisco Tourism | 1.71% | 8.81x |
| Central California Cluster | 4.61% | 8.67x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
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DEMOGRAPHICS
The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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