Explore the Surfers Audience
Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Surfers audience.
INTERESTS
The Surfers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Surfers audience is Ski and Snowboard Enthusiasts.
| Interest | Composition | Index |
| Ski and Snowboard Enthusiasts | 14.99% | 10.84x |
| Sailing Enthusiasts | 17.78% | 10.74x |
| California Skiers and Snowboarders | 25.16% | 10.67x |
| Competitive Sports Participants | 14.74% | 10.39x |
| Cycling Enthusiasts | 15.32% | 10.29x |
| Sporting Goods Shoppers | 16.18% | 10.26x |
| Yachting Enthusiasts | 17.75% | 10.15x |
| Home Buyers | 14.56% | 10.09x |
| Financial News Readers | 12.19% | 10.01x |
| Tahoe Skiers and Snowboarders | 20.81% | 9.74x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
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APPAREL RETAILERS
The Surfers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Surfers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 2.58x |
| Tommy Bahama | 0.03% | 1.80x |
| Patagonia | 0.01% | 1.69x |
| Free People | 0.02% | 1.50x |
| Intermix | 0.01% | 1.49x |
| Saint Laurent Paris | 0.01% | 1.44x |
| Lululemon | 0.04% | 1.38x |
| Express | 0.02% | 1.30x |
| Kate Spade | 0.02% | 1.29x |
| Chicos | 0.04% | 1.28x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
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WEBSITES
The Surfers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.
| Website | Composition | Index |
| worldsurfleague.com | 1.45% | 89.65x |
| swellinfo.com | 1.64% | 82.30x |
| theinertia.com | 0.36% | 75.94x |
| bingsurf.com | 0.12% | 72.75x |
| thesurfersview.com | 0.34% | 66.52x |
| magicseaweed.com | 0.53% | 66.45x |
| xcelwetsuits.com | 0.50% | 64.47x |
| cleanlinesurf.com | 0.24% | 63.84x |
| surf-forecast.com | 0.22% | 63.11x |
| vissla.com | 0.32% | 61.90x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.
| Content Affinity | Composition | Index |
| Action Sports | 3.24% | 13.21x |
| Mid-Atlantic Beaches | 0.34% | 12.55x |
| Hawaii News | 8.09% | 10.62x |
| Southern California Tourism | 6.39% | 10.30x |
| Winter Sports & Gear | 2.28% | 9.85x |
| Golf & Boats | 0.02% | 9.37x |
| Central California Cluster | 4.46% | 8.66x |
| Los Angeles Cluster | 0.65% | 8.44x |
| San Francisco Tourism | 2.01% | 8.22x |
| Southern California Cluster | 1.52% | 8.15x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
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DEMOGRAPHICS
The Surfers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999
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