Dstillery Audiences

SURFERS

Audience Size: 2.7 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 22.64% 18.22x
San Diego Events Researchers 19.09% 16.95x
San Francisco Activities Researchers 19.09% 16.95x
Sailing Enthusiasts 17.73% 15.93x
San Diego Activities Researchers 17.06% 15.67x
Tahoe Skiers and Snowboarders 18.75% 15.41x
Ski and Snowboard Enthusiasts 15.56% 15.31x
Sporting Goods Shoppers 16.61% 15.23x
Home Buyers 16.58% 15.19x
Cycling Enthusiasts 14.76% 14.80x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.26x
Mens Wearhouse 0.36% 1.06x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 2.91% 90.50x
swellinfo.com 1.06% 85.57x
magicseaweed.com 1.98% 70.88x
surfline.com 5.81% 58.70x
theinertia.com 1.79% 55.56x
surfer.com 1.72% 52.28x
sigalert.com 1.59% 40.37x
surfcityusa.com 1.13% 31.99x
floridasportsman.com 1.11% 31.93x
ksby.com 1.67% 31.92x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 2.47% 15.49x
Southern California Tourism 5.25% 12.56x
Winter Sports & Gear 2.51% 12.02x
Hawaii News 6.72% 10.82x
San Francisco Tourism 1.61% 10.12x
Backpacking 5.44% 9.75x
Central California Cluster 4.78% 9.08x
Pac 12 Sports 1.56% 8.76x
San Diego Cluster 11.77% 8.64x
California Universities 4.70% 8.10x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male