Dstillery Audiences

SURFERS

Audience Size: 2.5 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 20.09% 22.53x
San Francisco Activities Researchers 17.25% 20.50x
San Diego Events Researchers 17.24% 20.49x
Tahoe Skiers and Snowboarders 16.37% 18.82x
San Diego Activities Researchers 15.64% 18.77x
Sailing Enthusiasts 17.96% 18.76x
California Trip Planners 17.49% 18.32x
Home Buyers 17.17% 18.19x
Ski and Snowboard Enthusiasts 14.63% 17.94x
Sporting Goods Shoppers 16.41% 17.89x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 3.64x
Intermix 0.01% 1.92x
Tommy Bahama 0.05% 1.86x
Supreme 0.02% 1.82x
Patagonia 0.02% 1.65x
Bonobos 0.08% 1.64x
REI 0.02% 1.62x
Lululemon 0.08% 1.54x
Saint Laurent Paris 0.01% 1.49x
Topshop 0.02% 1.44x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 3.08% 85.87x
swellinfo.com 1.22% 81.44x
surfline.com 6.82% 54.06x
magicseaweed.com 3.24% 52.92x
surfer.com 2.21% 49.45x
theinertia.com 2.50% 49.30x
sigalert.com 1.69% 37.54x
floridasportsman.com 1.01% 31.20x
ksby.com 1.51% 29.79x
hawaiianelectric.com 1.01% 29.27x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 2.27% 17.00x
Mid-Atlantic Beaches 0.37% 14.87x
Southern California Tourism 5.21% 12.61x
Winter Sports & Gear 2.30% 12.49x
Golf & Boats 0.02% 12.24x
Los Angeles Cluster 0.50% 12.04x
Southern California Cluster 0.94% 10.26x
San Francisco Tourism 1.55% 10.19x
Backpacking 5.05% 9.97x
Hawaii News 7.08% 9.95x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male