Dstillery Audiences

SURFERS

Audience Size: 2.6 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 9.41% 12.12x
Home Buyers 9.11% 11.10x
Vacation Planners 11.55% 10.18x
Volvo Vehicle Shoppers 9.85% 9.96x
Cycling Enthusiasts 10.85% 9.84x
Sailing Enthusiasts 14.89% 9.75x
Flight and Hotel Shoppers 13.34% 9.40x
Vermont Trip Planners 12.33% 9.40x
Self Storage Shoppers 14.06% 9.37x
Work Hard, Play Hard Travelers 7.82% 9.31x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.60x
Chicos 0.01% 1.30x
Gap 0.01% 1.26x
Journeys 0.02% 1.22x
The Childrens Place 0.02% 1.20x
Buckle 0.01% 1.17x
Express 0.01% 1.16x
Zumiez 0.02% 1.13x
Mens Wearhouse 0.01% 1.09x
Gymboree 0.01% 1.06x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 1.76% 38.93x
magicseaweed.com 1.85% 31.72x
surfline.com 2.25% 31.05x
theinertia.com 5.09% 18.17x
honolulumagazine.com 1.39% 17.93x
kitv.com 2.48% 16.19x
climbing.com 1.43% 12.06x
cruisersforum.com 1.22% 11.95x
hawaiinewsnow.com 4.63% 11.59x
onthesnow.com 1.67% 11.47x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.32% 20.12x
Machines & Industrial Supplies 0.07% 11.02x
Winter Sports & Gear 0.16% 10.42x
Southern California Tourism 0.09% 10.03x
Hawaii News 4.21% 9.29x
Paper & Packaging 0.03% 9.26x
Retail Industry News 0.03% 8.76x
Backpacking 1.67% 7.73x
Mortgages & Insurance 0.23% 7.71x
Health & Safety Compliance 0.02% 7.47x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male