Dstillery Audiences

SURFERS

Audience Size: 3.5 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is Self Storage Shoppers.

Interest Composition Index
Self Storage Shoppers 21.10% 13.72x
Vacation Planners 19.22% 13.64x
Home Buyers 16.88% 13.58x
Flight and Hotel Shoppers 18.08% 12.83x
Sailing Enthusiasts 19.97% 12.82x
Small Business COVID-19 Relief Researchers 11.09% 12.71x
Vermont Trip Planners 18.47% 12.43x
Telemedicine Content Readers 11.24% 12.40x
Cycling Enthusiasts 17.97% 12.36x
Solar Energy Solution Shoppers 20.49% 12.20x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.60x
Old Navy 0.02% 1.11x
Victoria's Secret 0.01% 1.08x
Carhartt 0.10% 0.89x
The Childrens Place 0.01% 0.87x
Journeys 0.01% 0.86x
Maurices 0.01% 0.79x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is magicseaweed.com.

Website Composition Index
magicseaweed.com 2.79% 34.70x
worldsurfleague.com 1.42% 34.62x
surf-forecast.com 1.18% 31.98x
surfline.com 3.90% 28.02x
surfer.com 1.01% 22.59x
theinertia.com 3.27% 21.75x
outdoorproject.com 1.04% 16.60x
cruisersforum.com 1.13% 16.46x
livebeaches.com 1.22% 16.28x
thegardenisland.com 1.09% 15.65x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.58% 11.63x
Southern California Cluster 0.03% 11.04x
Mid-Atlantic Beaches 0.15% 10.90x
Winter Sports & Gear 0.60% 10.03x
Franchising 0.04% 9.98x
Office Furniture Design 0.08% 9.74x
Home Office Products 0.02% 9.50x
San Francisco Tourism 0.10% 9.00x
Weather Information 0.26% 8.94x
Southern California Tourism 0.31% 8.60x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male