Dstillery Audiences

SURFERS

Audience Size: 3.2 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is Ski and Snowboard Enthusiasts.

Interest Composition Index
Ski and Snowboard Enthusiasts 14.99% 10.84x
Sailing Enthusiasts 17.78% 10.74x
California Skiers and Snowboarders 25.16% 10.67x
Competitive Sports Participants 14.74% 10.39x
Cycling Enthusiasts 15.32% 10.29x
Sporting Goods Shoppers 16.18% 10.26x
Yachting Enthusiasts 17.75% 10.15x
Home Buyers 14.56% 10.09x
Financial News Readers 12.19% 10.01x
Tahoe Skiers and Snowboarders 20.81% 9.74x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.58x
Tommy Bahama 0.03% 1.80x
Patagonia 0.01% 1.69x
Free People 0.02% 1.50x
Intermix 0.01% 1.49x
Saint Laurent Paris 0.01% 1.44x
Lululemon 0.04% 1.38x
Express 0.02% 1.30x
Kate Spade 0.02% 1.29x
Chicos 0.04% 1.28x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 1.45% 89.65x
swellinfo.com 1.64% 82.30x
theinertia.com 0.36% 75.94x
bingsurf.com 0.12% 72.75x
thesurfersview.com 0.34% 66.52x
magicseaweed.com 0.53% 66.45x
xcelwetsuits.com 0.50% 64.47x
cleanlinesurf.com 0.24% 63.84x
surf-forecast.com 0.22% 63.11x
vissla.com 0.32% 61.90x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 3.24% 13.21x
Mid-Atlantic Beaches 0.34% 12.55x
Hawaii News 8.09% 10.62x
Southern California Tourism 6.39% 10.30x
Winter Sports & Gear 2.28% 9.85x
Golf & Boats 0.02% 9.37x
Central California Cluster 4.46% 8.66x
Los Angeles Cluster 0.65% 8.44x
San Francisco Tourism 2.01% 8.22x
Southern California Cluster 1.52% 8.15x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999