Dstillery Audiences

SURFERS

Audience Size: 2.9 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is Self Storage Shoppers.

Interest Composition Index
Self Storage Shoppers 20.41% 10.36x
Vacation Planners 18.54% 10.17x
Home Buyers 16.88% 10.10x
Sailing Enthusiasts 18.39% 10.01x
Vermont Trip Planners 17.38% 9.59x
Flight and Hotel Shoppers 18.55% 9.55x
Kitchen Stove Shoppers 15.47% 9.49x
Solar Energy Solution Shoppers 19.50% 9.44x
Sporting Goods Shoppers 14.93% 9.35x
Volvo Vehicle Shoppers 15.63% 9.28x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.90x
Chicos 0.01% 1.46x
Express 0.01% 1.35x
Victoria's Secret 0.01% 1.11x
Mens Wearhouse 0.01% 1.08x
The Childrens Place 0.01% 0.99x
Journeys 0.01% 0.96x
Old Navy 0.01% 0.93x
Carhartt 0.11% 0.90x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is swellinfo.com.

Website Composition Index
swellinfo.com 1.17% 40.86x
magicseaweed.com 3.73% 28.26x
worldsurfleague.com 1.99% 25.95x
surf-forecast.com 2.20% 24.91x
surfline.com 5.12% 23.19x
surfer.com 1.40% 19.33x
westmarine.com 1.24% 18.70x
theinertia.com 3.63% 16.63x
seatemperature.org 1.20% 16.56x
bigislandvideonews.com 1.08% 14.85x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.76% 11.03x
Mid-Atlantic Beaches 0.21% 10.69x
Winter Sports & Gear 0.90% 9.21x
Southern California Tourism 0.56% 9.06x
Office Furniture Design 0.14% 8.84x
Home Improvement Contractor 0.03% 8.77x
Weather Information 0.47% 7.99x
Southern California Cluster 0.06% 7.95x
Bathrooms & Plumbing 0.40% 7.20x
Franchising 0.05% 7.05x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male