Dstillery Audiences

SURFERS

Audience Size: 3.3 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 15.72% 11.62x
Home Buyers 12.95% 11.47x
Cycling Enthusiasts 14.01% 11.19x
Sailing Enthusiasts 16.97% 11.09x
Work Hard, Play Hard Travelers 12.62% 10.99x
Self Storage Shoppers 17.87% 10.96x
Flight and Hotel Shoppers 15.29% 10.94x
Volvo Vehicle Shoppers 13.43% 10.89x
Telemedicine Content Readers 7.76% 10.63x
Sporting Goods Shoppers 11.23% 10.62x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.72x
Lululemon 0.01% 1.50x
Jos A. Bank Clothiers 0.02% 1.44x
Coach 0.01% 1.40x
LOFT 0.02% 1.37x
Gap 0.02% 1.22x
Chicos 0.02% 1.21x
Banana Republic 0.02% 1.19x
Gymboree 0.02% 1.13x
White House Black Market 0.02% 1.10x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is swellinfo.com.

Website Composition Index
swellinfo.com 1.19% 46.27x
worldsurfleague.com 2.06% 40.05x
magicseaweed.com 3.04% 32.45x
surfline.com 3.54% 29.07x
honolulumagazine.com 1.58% 20.77x
theinertia.com 4.71% 19.66x
bigislandvideonews.com 1.00% 17.08x
beatofhawaii.com 1.14% 14.30x
mauinews.com 1.10% 14.21x
kitv.com 4.51% 14.18x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.44% 15.81x
Auctions & Repossessions 0.04% 13.72x
Mid-Atlantic Beaches 0.05% 13.55x
Institutional Investing 0.05% 11.82x
Winter Sports & Gear 0.25% 10.63x
Bathrooms & Plumbing 0.05% 9.54x
Mexico Travel 0.04% 9.40x
Men's Dress Shirt Shopping 0.03% 8.82x
Hawaii News 5.63% 8.65x
South Carolina Beach Travel 0.03% 8.58x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male