Dstillery Audiences

SURFERS

Audience Size: 3.1 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is Home Buyers.

Interest Composition Index
Home Buyers 11.01% 11.80x
Vacation Planners 14.04% 11.63x
Cycling Enthusiasts 12.71% 11.52x
Sailing Enthusiasts 16.15% 11.35x
Telemedicine Content Readers 6.38% 10.89x
Volvo Vehicle Shoppers 11.25% 10.88x
Self Storage Shoppers 15.87% 10.86x
Kitchen Stove Shoppers 9.22% 10.85x
Work Hard, Play Hard Travelers 9.98% 10.84x
Airstream Enthusiasts 13.48% 10.71x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.27x
Gap 0.03% 1.26x
Talbots 0.01% 1.25x
Banana Republic 0.02% 1.24x
Chicos 0.03% 1.22x
Jos A. Bank Clothiers 0.02% 1.11x
White House Black Market 0.02% 1.10x
Michael Kors 0.01% 1.09x
H&M 0.01% 1.05x
Mens Wearhouse 0.03% 1.03x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 1.83% 43.50x
magicseaweed.com 2.43% 38.18x
surfline.com 3.07% 34.20x
theinertia.com 4.67% 22.63x
honolulumagazine.com 1.59% 22.39x
bigislandvideonews.com 1.01% 17.93x
kitv.com 3.51% 17.80x
beatofhawaii.com 1.07% 16.96x
sportfishingmag.com 1.19% 16.74x
cruisersforum.com 1.40% 14.56x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.35% 19.13x
Mid-Atlantic Beaches 0.04% 16.14x
Winter Sports & Gear 0.21% 11.34x
Health & Safety Compliance 0.02% 10.58x
Machines & Industrial Supplies 0.06% 10.40x
Southern California Tourism 0.12% 10.00x
Hawaii News 4.74% 9.63x
Credit Unions & Consumer Protection 0.02% 8.94x
Lighting & Power 0.02% 8.38x
Virginia Athletics 0.07% 7.79x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male