Dstillery Audiences

SURFERS

Audience Size: 3.7 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is Home Buyers.

Interest Composition Index
Home Buyers 17.80% 12.99x
Self Storage Shoppers 19.45% 12.67x
Vacation Planners 17.30% 12.19x
Flight and Hotel Shoppers 16.91% 11.71x
Sailing Enthusiasts 17.66% 11.33x
Solar Energy Solution Shoppers 17.83% 11.14x
Sporting Goods Shoppers 15.26% 11.13x
Kitchen Stove Shoppers 15.07% 11.11x
Kitchen Appliance Shoppers 15.67% 11.08x
Small Business COVID-19 Relief Researchers 0.07% 11.06x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.66x
Mens Wearhouse 0.01% 1.22x
Old Navy 0.01% 1.11x
Carhartt 0.10% 0.76x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 1.91% 37.87x
magicseaweed.com 3.41% 31.75x
surfline.com 4.85% 26.16x
surf-forecast.com 1.75% 26.16x
surfer.com 1.40% 20.95x
westmarine.com 1.82% 19.59x
theinertia.com 3.15% 19.03x
seatemperature.org 1.43% 17.31x
livebeaches.com 1.39% 15.55x
outsidepursuits.com 1.04% 14.33x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.19% 13.47x
Action Sports 0.88% 13.28x
Southern California Tourism 0.75% 11.45x
Southern California Cluster 0.11% 11.43x
Winter Sports & Gear 0.99% 10.23x
Weather Information 0.60% 9.55x
Los Angeles Cluster 0.09% 8.42x
Lighting & Power 0.60% 8.41x
Institutional Investing 0.45% 8.35x
Active Lifestyle Enthusiasts 0.02% 8.32x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male