Dstillery Audiences

SURFERS

Audience Size: 4.2 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is Home Buyers.

Interest Composition Index
Home Buyers 19.46% 12.32x
Self Storage Shoppers 21.09% 12.02x
Vacation Planners 18.76% 11.87x
Flight and Hotel Shoppers 18.92% 11.34x
Kitchen Appliance Shoppers 16.74% 11.19x
Sporting Goods Shoppers 16.82% 11.14x
Kitchen Stove Shoppers 15.14% 11.06x
Sailing Enthusiasts 17.60% 11.01x
Western Canada Skiers and Snowboarders 12.81% 10.90x
Solar Energy Solution Shoppers 19.46% 10.82x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 0.90x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 1.89% 43.88x
magicseaweed.com 2.86% 31.50x
surfline.com 4.57% 27.15x
surfer.com 1.25% 22.79x
theinertia.com 2.89% 21.31x
westmarine.com 2.56% 17.82x
sandiegoreader.com 1.05% 16.48x
seatemperature.org 1.60% 16.18x
onthewater.com 1.00% 14.87x
livebeaches.com 1.70% 14.82x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.20% 12.63x
Action Sports 0.95% 12.53x
Southern California Tourism 1.36% 11.97x
Los Angeles Cluster 0.19% 11.15x
Barcode Site & App Users 0.02% 10.79x
Southern California Cluster 0.19% 10.54x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 10.04x
Winter Sports & Gear 1.20% 9.78x
Weather Information 0.75% 9.42x
San Francisco Tourism 0.35% 8.58x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male