Dstillery Audiences

SURFERS

Audience Size: 6.5 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 25.38% 10.97x
Home Buyers 25.29% 10.51x
Self Storage Shoppers 25.55% 10.18x
Solar Energy Solution Shoppers 22.62% 10.14x
San Francisco Activities Researchers 21.31% 10.11x
San Diego Events Researchers 21.31% 10.11x
Vacation Planners 23.80% 10.10x
Western Canada Skiers and Snowboarders 14.00% 10.07x
Sailing Enthusiasts 20.31% 10.03x
Tahoe Skiers and Snowboarders 21.53% 10.01x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is REI.

Location Composition Index
REI 0.02% 2.12x
Patagonia 0.01% 1.79x
Uniqlo 0.02% 1.66x
Armani 0.02% 1.59x
The North Face 0.02% 1.58x
Free People 0.02% 1.49x
Zara 0.02% 1.43x
Urban Outfitters 0.03% 1.39x
Tommy Bahama 0.01% 1.38x
Hugo Boss 0.03% 1.37x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 1.81% 34.31x
magicseaweed.com 2.44% 25.17x
surfline.com 4.41% 23.64x
sigalert.com 1.23% 21.04x
theinertia.com 2.45% 18.78x
surfer.com 1.28% 18.06x
sandiegoreader.com 1.51% 14.34x
westmarine.com 2.61% 14.09x
lafd.org 1.22% 13.80x
seatemperature.org 1.43% 13.60x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.93% 10.25x
Mid-Atlantic Beaches 0.19% 10.04x
Southern California Tourism 2.29% 9.47x
Los Angeles Cluster 0.22% 8.19x
Southern California Cluster 0.31% 7.79x
Winter Sports & Gear 1.14% 7.64x
San Francisco Tourism 0.51% 7.36x
Hawaii News 4.72% 7.33x
Weather Information 0.74% 7.05x
Backpacking 2.72% 6.90x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male