Dstillery Audiences

SURFERS

Audience Size: 2.8 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 24.54% 15.14x
Home Buyers 18.90% 15.04x
San Diego Events Researchers 19.56% 14.97x
San Francisco Activities Researchers 19.56% 14.97x
Sailing Enthusiasts 19.84% 14.43x
Self Storage Shoppers 19.91% 14.37x
Solar Energy Solution Shoppers 19.89% 14.23x
Vacation Planners 18.53% 14.12x
Sporting Goods Shoppers 17.06% 14.06x
San Diego Activities Researchers 18.13% 14.06x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.73x
Urban Outfitters 0.05% 1.71x
Uniqlo 0.02% 1.67x
REI 0.02% 1.66x
Madewell 0.01% 1.65x
The North Face 0.02% 1.56x
Free People 0.02% 1.56x
American Apparel 0.03% 1.50x
Hugo Boss 0.04% 1.49x
Armani 0.02% 1.47x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 2.79% 70.04x
magicseaweed.com 3.28% 39.20x
surfline.com 5.86% 37.34x
surfer.com 1.74% 27.65x
cad-comic.com 2.10% 27.32x
sigalert.com 1.50% 27.25x
theinertia.com 2.79% 22.48x
volusia.org 1.13% 19.44x
honolulumagazine.com 1.25% 19.24x
sportfishingmag.com 1.18% 18.74x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 1.27% 14.36x
Mid-Atlantic Beaches 0.27% 12.43x
Southern California Tourism 3.11% 11.31x
Golf & Boats 0.01% 10.59x
Los Angeles Cluster 0.29% 10.19x
Winter Sports & Gear 1.34% 10.13x
Southern California Cluster 0.46% 9.25x
San Francisco Tourism 0.79% 8.84x
Sports - Skiing, Snowboarding 0.01% 8.82x
Weather Information 0.94% 8.60x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male