Dstillery Audiences

SURFERS

Audience Size: 1.6 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 16.04% 26.65x
Ski and Snowboard Enthusiasts 19.28% 24.21x
Hawaii Trip Planners 17.47% 19.23x
Yachting Enthusiasts 19.73% 18.66x
Beach House Second Home Owners 6.48% 18.64x
Mens Business Clothes Shoppers 6.08% 18.27x
Work Hard, Play Hard Travelers 11.12% 18.05x
Work Comes First Travelers 4.54% 17.07x
Family Adventures Travelers 5.97% 16.74x
Vacation Rental Accommodation Researchers 5.63% 16.57x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.76x
Talbots 0.02% 1.69x
J. Crew 0.01% 1.47x
Chicos 0.02% 1.40x
LOFT 0.01% 1.40x
H&M 0.01% 1.27x
White House Black Market 0.01% 1.21x
Aeropostale 0.02% 1.19x
Express 0.02% 1.13x
Victoria's Secret 0.01% 1.07x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is magicseaweed.com.

Website Composition Index
magicseaweed.com 5.46% 96.83x
thesurfersview.com 1.22% 96.40x
surfchex.com 2.93% 92.45x
swellinfo.com 1.41% 69.30x
surf-forecast.com 7.85% 61.87x
worldsurfleague.com 2.01% 60.49x
huntingtonbeachca.gov 1.35% 59.21x
surfline.com 4.63% 57.43x
windfinder.com 2.79% 44.61x
hdontap.com 1.99% 41.87x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.44% 43.33x
Southern California Tourism 0.34% 33.21x
Winter Sports & Gear 0.23% 28.03x
Los Angeles Cluster 0.13% 22.29x
Sports - Golf, Hunting, Fishing 0.09% 22.07x
Scuba Diving 0.10% 21.62x
Hawaii News 6.19% 15.96x
Los Angeles Tourism 1.26% 15.29x
National Parks 0.09% 13.33x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.05% 13.02x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male