Explore the Surfers Audience
Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Surfers audience.
INTERESTS
The Surfers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Surfers audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 20.09% | 22.53x |
| San Francisco Activities Researchers | 17.25% | 20.50x |
| San Diego Events Researchers | 17.24% | 20.49x |
| Tahoe Skiers and Snowboarders | 16.37% | 18.82x |
| San Diego Activities Researchers | 15.64% | 18.77x |
| Sailing Enthusiasts | 17.96% | 18.76x |
| California Trip Planners | 17.49% | 18.32x |
| Home Buyers | 17.17% | 18.19x |
| Ski and Snowboard Enthusiasts | 14.63% | 17.94x |
| Sporting Goods Shoppers | 16.41% | 17.89x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
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APPAREL RETAILERS
The Surfers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Surfers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 3.64x |
| Intermix | 0.01% | 1.92x |
| Tommy Bahama | 0.05% | 1.86x |
| Supreme | 0.02% | 1.82x |
| Patagonia | 0.02% | 1.65x |
| Bonobos | 0.08% | 1.64x |
| REI | 0.02% | 1.62x |
| Lululemon | 0.08% | 1.54x |
| Saint Laurent Paris | 0.01% | 1.49x |
| Topshop | 0.02% | 1.44x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
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WEBSITES
The Surfers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.
| Website | Composition | Index |
| worldsurfleague.com | 3.08% | 85.87x |
| swellinfo.com | 1.22% | 81.44x |
| surfline.com | 6.82% | 54.06x |
| magicseaweed.com | 3.24% | 52.92x |
| surfer.com | 2.21% | 49.45x |
| theinertia.com | 2.50% | 49.30x |
| sigalert.com | 1.69% | 37.54x |
| floridasportsman.com | 1.01% | 31.20x |
| ksby.com | 1.51% | 29.79x |
| hawaiianelectric.com | 1.01% | 29.27x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.
| Content Affinity | Composition | Index |
| Action Sports | 2.27% | 17.00x |
| Mid-Atlantic Beaches | 0.37% | 14.87x |
| Southern California Tourism | 5.21% | 12.61x |
| Winter Sports & Gear | 2.30% | 12.49x |
| Golf & Boats | 0.02% | 12.24x |
| Los Angeles Cluster | 0.50% | 12.04x |
| Southern California Cluster | 0.94% | 10.26x |
| San Francisco Tourism | 1.55% | 10.19x |
| Backpacking | 5.05% | 9.97x |
| Hawaii News | 7.08% | 9.95x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
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DEMOGRAPHICS
The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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