Dstillery Audiences

SURFERS

Audience Size: 4.2 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 22.76% 13.91x
San Francisco Activities Researchers 19.39% 13.28x
San Diego Events Researchers 19.39% 13.28x
Home Buyers 20.06% 13.14x
Sailing Enthusiasts 20.76% 13.04x
Self Storage Shoppers 20.05% 12.44x
Solar Energy Solution Shoppers 20.32% 12.44x
Sporting Goods Shoppers 18.12% 12.44x
Tahoe Skiers and Snowboarders 20.39% 12.41x
Western Canada Skiers and Snowboarders 15.31% 12.35x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Intermix.

Location Composition Index
Intermix 0.01% 1.77x
Supreme 0.01% 1.65x
Tommy Bahama 0.04% 1.59x
Bonobos 0.10% 1.57x
Free People 0.03% 1.55x
Patagonia 0.01% 1.51x
Club Monaco 0.02% 1.48x
Jos A. Bank Clothiers 0.31% 1.40x
REI 0.02% 1.38x
Armani 0.03% 1.38x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 2.18% 52.33x
magicseaweed.com 3.13% 35.28x
surfline.com 5.79% 32.79x
surfer.com 1.67% 28.54x
theinertia.com 2.59% 27.71x
sigalert.com 1.37% 26.29x
auto123.com 1.17% 24.08x
cad-comic.com 1.82% 20.63x
honolulumagazine.com 1.47% 20.20x
saltwatersportsman.com 1.15% 17.97x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 1.44% 11.72x
Mid-Atlantic Beaches 0.30% 10.56x
Golf & Boats 0.01% 9.94x
Southern California Tourism 3.49% 9.29x
Winter Sports & Gear 1.50% 9.13x
Los Angeles Cluster 0.31% 8.71x
Hawaii News 5.54% 7.68x
Southern California Cluster 0.57% 7.65x
San Francisco Tourism 0.99% 7.58x
Weather Information 1.06% 7.49x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male