Dstillery Audiences

SURFERS

Audience Size: 3.4 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 16.32% 11.67x
Home Buyers 13.58% 11.21x
Self Storage Shoppers 17.59% 11.10x
Flight and Hotel Shoppers 15.55% 10.91x
Work Hard, Play Hard Travelers 13.47% 10.86x
Volvo Vehicle Shoppers 13.45% 10.37x
Cycling Enthusiasts 14.52% 10.37x
Vermont Trip Planners 15.75% 10.28x
Sporting Goods Shoppers 11.20% 10.26x
Telemedicine Content Readers 8.04% 10.24x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.91x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 1.78% 37.58x
magicseaweed.com 2.57% 31.05x
surfline.com 3.34% 29.99x
theinertia.com 4.10% 19.72x
honolulumagazine.com 1.32% 19.33x
kitv.com 3.77% 14.10x
mauinews.com 1.04% 13.50x
forums.mtbr.com 1.12% 13.45x
beatofhawaii.com 1.04% 13.07x
vimeo.com 5.39% 12.82x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.51% 14.36x
Mid-Atlantic Beaches 0.07% 14.21x
Office Furniture Design 0.04% 12.49x
Auctions & Repossessions 0.06% 11.03x
Winter Sports & Gear 0.40% 11.01x
Bathrooms & Plumbing 0.09% 9.96x
Institutional Investing 0.06% 9.87x
Home Remodeling 0.21% 9.77x
Weather Information 0.09% 9.54x
South Carolina Beach Travel 0.09% 9.54x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male