Explore the Surfers Audience
Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Surfers audience.
INTERESTS
The Surfers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Surfers audience is Winter Sports Destination Seekers.
| Interest | Composition | Index |
| Winter Sports Destination Seekers | 9.41% | 12.12x |
| Home Buyers | 9.11% | 11.10x |
| Vacation Planners | 11.55% | 10.18x |
| Volvo Vehicle Shoppers | 9.85% | 9.96x |
| Cycling Enthusiasts | 10.85% | 9.84x |
| Sailing Enthusiasts | 14.89% | 9.75x |
| Flight and Hotel Shoppers | 13.34% | 9.40x |
| Vermont Trip Planners | 12.33% | 9.40x |
| Self Storage Shoppers | 14.06% | 9.37x |
| Work Hard, Play Hard Travelers | 7.82% | 9.31x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Curious about what else the Surfers audience is interested in?
Sign Up
APPAREL RETAILERS
The Surfers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Surfers audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.60x |
| Chicos | 0.01% | 1.30x |
| Gap | 0.01% | 1.26x |
| Journeys | 0.02% | 1.22x |
| The Childrens Place | 0.02% | 1.20x |
| Buckle | 0.01% | 1.17x |
| Express | 0.01% | 1.16x |
| Zumiez | 0.02% | 1.13x |
| Mens Wearhouse | 0.01% | 1.09x |
| Gymboree | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Want to find more of the Surfers audience in the real world?
Sign Up
WEBSITES
The Surfers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.
| Website | Composition | Index |
| worldsurfleague.com | 1.76% | 38.93x |
| magicseaweed.com | 1.85% | 31.72x |
| surfline.com | 2.25% | 31.05x |
| theinertia.com | 5.09% | 18.17x |
| honolulumagazine.com | 1.39% | 17.93x |
| kitv.com | 2.48% | 16.19x |
| climbing.com | 1.43% | 12.06x |
| cruisersforum.com | 1.22% | 11.95x |
| hawaiinewsnow.com | 4.63% | 11.59x |
| onthesnow.com | 1.67% | 11.47x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Want to see more of the websites the Surfers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Surfers audience is Action Sports.
| Content Affinity | Composition | Index |
| Action Sports | 0.32% | 20.12x |
| Machines & Industrial Supplies | 0.07% | 11.02x |
| Winter Sports & Gear | 0.16% | 10.42x |
| Southern California Tourism | 0.09% | 10.03x |
| Hawaii News | 4.21% | 9.29x |
| Paper & Packaging | 0.03% | 9.26x |
| Retail Industry News | 0.03% | 8.76x |
| Backpacking | 1.67% | 7.73x |
| Mortgages & Insurance | 0.23% | 7.71x |
| Health & Safety Compliance | 0.02% | 7.47x |
Composition Percentage:
The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Want to see more of the Content Affinities the Surfers audience visits?
Sign Up
DEMOGRAPHICS
The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Surfers audience?
Sign Up