Dstillery Audiences

SURFERS

Audience Size: 3 Million Devices

Explore the Surfers Audience

Below you'll find more information about the Surfers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Surfers audience.

Dstillery Crafted Audiences

INTERESTS

The Surfers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Surfers audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 24.93% 11.69x
San Francisco Activities Researchers 20.15% 11.62x
San Diego Events Researchers 20.15% 11.62x
Sailing Enthusiasts 17.31% 11.21x
Ski and Snowboard Enthusiasts 15.96% 10.96x
San Diego Activities Researchers 17.96% 10.81x
Cycling Enthusiasts 15.82% 10.69x
Sporting Goods Shoppers 16.30% 10.67x
Home Buyers 16.72% 10.58x
Tahoe Skiers and Snowboarders 20.45% 10.42x
Composition Percentage: The overlap percentage between the Surfers audience and the Interest attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Surfers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Surfers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.32x
Tommy Bahama 0.04% 2.04x
Levi Strauss 0.02% 1.79x
Calvin Klein 0.01% 1.75x
Joe's Jeans 0.01% 1.71x
The North Face 0.04% 1.67x
LL Bean 0.01% 1.55x
REI 0.03% 1.53x
Michael Kors 0.03% 1.53x
Saint Laurent Paris 0.01% 1.50x
Composition Percentage: The overlap percentage between the Surfers audience and the Location attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Surfers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Surfers audience is worldsurfleague.com.

Website Composition Index
worldsurfleague.com 1.85% 93.64x
magicseaweed.com 1.35% 70.03x
surfline.com 4.25% 54.88x
theinertia.com 1.19% 52.96x
huntingtonbeachca.gov 1.01% 45.56x
sigalert.com 1.50% 43.36x
santacruzsentinel.com 1.89% 36.66x
surfcityusa.com 1.07% 35.12x
ksby.com 1.73% 32.52x
honolulumagazine.com 1.84% 31.70x
Composition Percentage: The overlap percentage between the Surfers audience and the Web attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Surfers audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.29% 12.67x
Action Sports 2.54% 12.14x
Golf & Boats 0.02% 11.51x
Southern California Tourism 5.52% 10.76x
Hawaii News 6.60% 10.01x
Winter Sports & Gear 2.63% 9.71x
Los Angeles Cluster 0.58% 9.63x
Southern California Cluster 1.18% 8.93x
San Francisco Tourism 1.71% 8.81x
Central California Cluster 4.61% 8.67x
Composition Percentage: The overlap percentage between the Surfers audience and the Content Affinity attribute.
Index: A comparison of the Surfers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Surfers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male