Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 47.09% 43.80x
Beekeeping Enthusiasts 35.18% 40.72x
Home and Garden TV Fans 26.38% 38.28x
Shelf-Stable Food Content Readers 16.60% 37.37x
Seasonal Recipe Blog Readers 35.14% 35.28x
Home DIY Enthusiasts 24.93% 35.22x
Essential Oils Enthusiasts 0.35% 35.15x
Seasonal Lifestyle Blog Readers 35.72% 34.22x
Kitchen & Bathroom Remodelers 27.37% 34.22x
Eco-Conscious Consumers 22.08% 33.82x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.27x
Maurices 0.06% 1.18x
Eddie Bauer 0.01% 1.10x
Buckle 0.04% 1.04x
The Childrens Place 0.04% 1.03x
Mens Wearhouse 0.03% 1.02x
Lane Bryant 0.03% 1.00x
Chicos 0.03% 1.00x
Victoria's Secret 0.05% 0.97x
Dressbarn 0.02% 0.97x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is theorganicprepper.com.

Website Composition Index
theorganicprepper.com 2.15% 82.22x
foodstoragemoms.com 2.95% 80.79x
urbansurvivalsite.com 4.98% 62.09x
backdoorsurvival.com 1.75% 60.18x
livinggreenandfrugally.com 3.13% 59.97x
imperfectlyhappy.com 2.05% 54.21x
oakhillhomestead.com 1.37% 50.96x
wildernesstoday.com 1.26% 49.90x
plantinstructions.com 1.44% 49.70x
preparednessmama.com 2.80% 49.25x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.35% 47.56x
Bird Watching 0.13% 26.40x
Homesteading 4.46% 24.29x
Comedy Content 0.56% 24.18x
Natural & Healthy Living Researchers 0.22% 23.46x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.16% 21.28x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.54% 21.15x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.36% 18.85x
Gun Enthusiast - Rifles & Ammo 4.03% 18.60x
Environmental Conservation 0.05% 17.95x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female