Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 53.55% 34.43x
Beekeeping Enthusiasts 46.71% 29.55x
Eco-Conscious Consumers 40.87% 26.81x
Sustainable Lifestyle Enthusiasts 43.27% 25.92x
DIYers 41.56% 25.60x
Home Design Enthusiasts 38.29% 25.39x
Home and Garden TV Fans 37.06% 25.34x
Home Brewing Enthusiasts 40.29% 25.03x
Home DIY Enthusiasts 38.63% 24.94x
Kitchen & Bathroom Remodelers 41.21% 24.86x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.40% 1.40x
Patagonia 0.01% 1.35x
REI 0.01% 1.31x
Eddie Bauer 0.02% 1.04x
Mens Wearhouse 0.06% 1.04x
Belk 0.01% 1.04x
Lane Bryant 0.04% 0.99x
Dressbarn 0.03% 0.99x
Buckle 0.05% 0.95x
Jos A. Bank Clothiers 0.03% 0.95x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is foodstoragemoms.com.

Website Composition Index
foodstoragemoms.com 1.70% 49.42x
theorganicprepper.com 2.71% 45.18x
momwithaprep.com 1.35% 43.26x
homedesigninspired.com 1.34% 40.95x
urbansurvivalsite.com 3.31% 39.96x
backdoorsurvival.com 2.47% 39.59x
wildernesstoday.com 2.02% 38.19x
bladehq.com 1.83% 37.72x
imperfectlyhappy.com 2.39% 37.20x
ourstoneyacres.com 1.05% 37.07x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.58% 35.80x
Comedy Content 0.88% 26.96x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 24.09x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.15% 19.72x
Homesteading 5.96% 19.13x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.36% 18.96x
Rural Living 0.10% 18.11x
Female Lifestyle Content Readers 6.77% 17.51x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 16.16x
DIY Decoration & Furniture 3.20% 15.74x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female