Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 1.3 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 43.21% 40.59x
Home and Garden TV Fans 19.74% 37.92x
Beekeeping Enthusiasts 30.14% 36.38x
Essential Oils Enthusiasts 0.35% 35.15x
Home DIY Enthusiasts 20.18% 33.46x
Shelf-Stable Food Content Readers 12.92% 33.15x
Kitchen & Bathroom Remodelers 20.94% 32.06x
Seasonal Recipe Blog Readers 32.18% 31.27x
Eco-Conscious Consumers 15.59% 30.19x
Seasonal Lifestyle Blog Readers 32.46% 30.18x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.06% 1.54x
Carhartt 0.20% 1.33x
Eddie Bauer 0.02% 1.32x
Urban Outfitters 0.02% 1.28x
White House Black Market 0.02% 1.23x
Buckle 0.02% 1.11x
Chicos 0.02% 1.10x
Journeys 0.03% 1.10x
Jos A. Bank Clothiers 0.01% 1.06x
Gymboree 0.02% 1.00x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is theorganicprepper.com.

Website Composition Index
theorganicprepper.com 3.16% 86.52x
foodstoragemoms.com 3.71% 80.57x
momwithaprep.com 1.05% 71.45x
livinggreenandfrugally.com 3.52% 68.45x
urbansurvivalsite.com 6.12% 66.80x
preparednessadvice.com 1.02% 65.44x
backdoorsurvival.com 1.72% 57.48x
imperfectlyhappy.com 2.64% 54.66x
healingharvesthomestead.com 1.21% 53.87x
oakhillhomestead.com 1.48% 53.72x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.43% 52.36x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 24.41x
Comedy Content 0.39% 21.66x
Homesteading 4.32% 21.63x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.76% 19.56x
Bird Watching 0.08% 18.35x
Gun Enthusiast - Rifles & Ammo 2.35% 17.40x
Assorted Topics (Viral Media, Paid Traffic) 1.99% 16.37x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.07% 15.57x
Natural & Healthy Living Researchers 0.08% 15.22x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female