Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 47.83% 56.45x
Animated GIF Searchers 7.11% 53.96x
Sustainable Lifestyle Enthusiasts 42.38% 47.26x
Eco-Conscious Consumers 31.76% 40.78x
Kitchen & Bathroom Remodelers 35.99% 38.01x
Home Design Enthusiasts 31.47% 37.70x
Home and Garden TV Fans 31.74% 37.66x
DIY Upcycle Home Project Planners 35.66% 37.01x
Tiny Home Researchers 30.49% 36.80x
DIYers 34.39% 36.54x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.62x
Belk 0.01% 1.32x
Mens Wearhouse 0.48% 1.18x
Buckle 0.18% 1.16x
Jos A. Bank Clothiers 0.29% 1.13x
Chicos 0.06% 1.07x
Dressbarn 0.04% 0.96x
Talbots 0.04% 0.93x
White House Black Market 0.17% 0.90x
Old Navy 0.07% 0.88x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is foodstoragemoms.com.

Website Composition Index
foodstoragemoms.com 2.31% 51.82x
urbansurvivalsite.com 4.61% 46.40x
theorganicprepper.com 4.62% 45.79x
staynaturallyhealthy.com 1.05% 45.52x
101gardening.blogspot.com 1.37% 45.28x
momwithaprep.com 2.27% 42.89x
backdoorsurvival.com 4.18% 41.92x
preparednessadvice.com 1.20% 41.70x
organicpalacequeen.com 1.07% 40.09x
homesteadsurvivalsite.com 1.92% 39.09x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.57% 58.60x
Comedy Content 1.71% 39.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.42% 32.37x
Female Lifestyle Content Readers 9.63% 25.50x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.71% 25.31x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 7.28% 24.02x
Homesteading 7.60% 22.82x
Police Gear 7.34% 21.91x
DIY Decoration & Furniture 5.10% 20.60x
Scrapbooking & Home Art Projects 7.73% 20.39x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female