Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 47.40% 24.99x
Eco-Conscious Consumers 29.30% 19.43x
Kitchen & Bathroom Remodelers 30.82% 17.95x
Home Design Enthusiasts 28.23% 17.94x
Home and Garden TV Fans 26.93% 17.69x
Tiny Home Researchers 29.02% 17.27x
Bird Watching Enthusiasts 24.88% 16.58x
Recipe Researchers 27.35% 16.36x
Misc-Deal Seekers or Coupon Shoppers 23.69% 16.32x
Coupon Researchers 25.31% 16.28x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.23x
Eddie Bauer 0.01% 1.20x
REI 0.01% 1.14x
Lane Bryant 0.03% 1.00x
Chicos 0.03% 0.93x
Hollister 0.01% 0.92x
Aeropostale 0.02% 0.88x
Charlotte Russe 0.01% 0.86x
Dressbarn 0.03% 0.85x
Talbots 0.03% 0.85x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is teotwawki-blog.com.

Website Composition Index
teotwawki-blog.com 0.09% 105.66x
theorganicprepper.com 3.25% 105.54x
happypreppers.com 0.36% 105.31x
foodstoragemoms.com 1.55% 104.53x
survivalistdaily.com 0.16% 101.19x
beansbulletsbandagesandyou.com 0.06% 97.16x
urbansurvivalsite.com 2.25% 94.33x
bugoutbagbuilder.com 0.14% 92.06x
piwakawakavalley.com 0.54% 85.52x
wrappedinrust.com 0.03% 84.29x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.97% 42.31x
Comedy Content 1.39% 26.28x
Female Lifestyle Content Readers 5.97% 19.78x
Homesteading 5.62% 19.08x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 6.04% 18.02x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 17.47% 18.01x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.21% 17.76x
Police Gear 6.81% 16.12x
Home Decoration - Remodeling & Outdoors 24.34% 14.90x
Scrapbooking & Home Art Projects 5.55% 14.29x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999