Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 54.40% 34.51x
Beekeeping Enthusiasts 45.09% 32.30x
Eco-Conscious Consumers 35.40% 27.97x
Kitchen & Bathroom Remodelers 38.66% 27.00x
Home and Garden TV Fans 37.07% 26.79x
Sustainable Lifestyle Enthusiasts 44.63% 26.54x
DIYers 38.98% 26.19x
Home Design Enthusiasts 34.23% 25.51x
Home DIY Enthusiasts 34.05% 25.46x
Shelf-Stable Food Content Readers 0.72% 25.44x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.02% 1.50x
Carhartt 0.23% 1.41x
Victoria's Secret 0.01% 1.32x
Chicos 0.01% 1.16x
Old Navy 0.01% 0.96x
Mens Wearhouse 0.01% 0.90x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is foodstoragemoms.com.

Website Composition Index
foodstoragemoms.com 4.01% 48.93x
offgridweb.com 1.06% 42.73x
theorganicprepper.com 3.45% 41.82x
momwithaprep.com 1.77% 41.59x
homedesigninspired.com 1.10% 40.89x
bladehq.com 1.05% 40.65x
gardenandtable.net 1.12% 39.51x
backdoorsurvival.com 3.35% 39.48x
pewpewtactical.com 1.48% 38.84x
imperfectlyhappy.com 3.14% 38.03x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.71% 37.95x
Comedy Content 0.71% 26.27x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 25.58x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.93% 22.21x
Rural Living 0.03% 22.05x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.48% 19.72x
Police Gear 3.15% 19.49x
Homesteading 6.90% 18.80x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 17.69x
Female Lifestyle Content Readers 6.49% 17.50x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female