Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 54.28% 42.10x
Beekeeping Enthusiasts 44.77% 39.17x
Eco-Conscious Consumers 32.48% 35.16x
Home and Garden TV Fans 38.27% 35.09x
Kitchen & Bathroom Remodelers 40.73% 34.00x
Shelf-Stable Food Content Readers 26.46% 33.09x
DIYers 40.21% 32.34x
Home Design Enthusiasts 33.87% 32.23x
Sustainable Lifestyle Enthusiasts 46.77% 32.05x
Home Brewing Enthusiasts 37.90% 31.95x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.59x
Maurices 0.03% 1.52x
Carhartt 0.25% 1.45x
Gap 0.01% 1.19x
Buckle 0.01% 1.11x
Victoria's Secret 0.02% 1.03x
Mens Wearhouse 0.01% 0.90x
Chicos 0.01% 0.89x
Old Navy 0.02% 0.87x
Journeys 0.01% 0.80x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is foodstoragemoms.com.

Website Composition Index
foodstoragemoms.com 3.30% 43.80x
theorganicprepper.com 2.87% 42.41x
momwithaprep.com 1.54% 38.07x
backdoorsurvival.com 2.88% 37.89x
pewpewtactical.com 1.13% 36.33x
your-daily-plus.com 1.09% 35.93x
imperfectlyhappy.com 2.86% 34.91x
urbansurvivalsite.com 5.37% 34.32x
wildernesstoday.com 1.65% 34.25x
knowledgeweighsnothing.com 1.43% 33.95x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.58% 35.55x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.45% 26.24x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.38% 22.84x
Police Gear 2.47% 20.65x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.20% 19.29x
Homesteading 7.84% 19.20x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.96% 19.07x
Homeschooling 0.28% 18.75x
Scrapbooking & Home Art Projects 7.17% 18.36x
Scuba Diving 0.08% 18.07x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female