Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 49.42% 25.40x
Eco-Conscious Consumers 29.42% 20.02x
Kitchen & Bathroom Remodelers 31.20% 19.03x
Home Design Enthusiasts 28.63% 18.68x
Home and Garden TV Fans 28.13% 18.36x
Tiny Home Researchers 29.31% 18.20x
Home Brewing Enthusiasts 27.67% 17.90x
Recipe Researchers 27.42% 17.07x
Misc-Deal Seekers or Coupon Shoppers 24.09% 16.99x
Bird Watching Enthusiasts 26.93% 16.94x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.24x
Belk 0.01% 0.96x
The North Face 0.02% 0.95x
LL Bean 0.00% 0.94x
Eddie Bauer 0.01% 0.89x
REI 0.02% 0.88x
Express Outlets 0.00% 0.87x
Gymboree 0.02% 0.83x
American Eagle Outfitters 0.04% 0.83x
Madewell 0.01% 0.82x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is theorganicprepper.com.

Website Composition Index
theorganicprepper.com 3.47% 106.69x
foodstoragemoms.com 1.78% 105.83x
101gardening.blogspot.com 1.90% 87.87x
momwithaprep.com 2.20% 86.33x
backdoorsurvival.com 2.91% 85.58x
getmyhometogether.com 1.64% 85.46x
preparednessadvice.com 1.18% 84.72x
urbansurvivalsite.com 3.02% 83.08x
ourstoneyacres.com 1.04% 79.89x
imperfectlyhappy.com 3.06% 77.25x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.89% 41.01x
Comedy Content 1.47% 26.63x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.27% 19.50x
Female Lifestyle Content Readers 6.76% 19.39x
Homesteading 5.66% 18.91x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 18.51% 17.48x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 6.65% 17.06x
Police Gear 7.02% 15.74x
Home Decoration - Remodeling & Outdoors 24.90% 14.56x
DIY Decoration & Furniture 3.96% 14.09x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female