Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 49.41% 27.87x
Sustainable Lifestyle Enthusiasts 39.65% 24.62x
Eco-Conscious Consumers 29.86% 22.36x
Kitchen & Bathroom Remodelers 33.70% 20.53x
Home Design Enthusiasts 30.50% 20.25x
Home and Garden TV Fans 29.71% 19.96x
Tiny Home Researchers 31.04% 19.75x
Home Brewing Enthusiasts 30.50% 19.53x
Bird Watching Enthusiasts 27.27% 19.37x
Home DIY Enthusiasts 30.19% 19.36x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.17x
LL Bean 0.01% 1.14x
Chicos 0.05% 1.12x
Madewell 0.02% 0.98x
Jos A. Bank Clothiers 0.15% 0.96x
Dressbarn 0.04% 0.94x
Lane Bryant 0.04% 0.91x
Mens Wearhouse 0.21% 0.91x
Free People 0.02% 0.91x
Ralph Lauren 0.01% 0.90x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is foodstoragemoms.com.

Website Composition Index
foodstoragemoms.com 1.66% 53.88x
theorganicprepper.com 3.50% 53.63x
101gardening.blogspot.com 1.22% 47.91x
momwithaprep.com 1.89% 46.71x
backdoorsurvival.com 2.95% 45.20x
preparednessadvice.com 1.12% 45.06x
urbansurvivalsite.com 3.66% 44.35x
imperfectlyhappy.com 2.54% 41.73x
staynaturallyhealthy.com 1.28% 40.25x
wildernesstoday.com 2.52% 40.23x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.69% 46.02x
Comedy Content 1.56% 30.39x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 23.05x
Female Lifestyle Content Readers 7.49% 21.74x
Homesteading 5.77% 20.35x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.52% 20.33x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 6.92% 18.35x
Police Gear 7.13% 17.26x
Home Decoration - Remodeling & Outdoors 25.25% 16.20x
DIY Decoration & Furniture 4.23% 16.12x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female