Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 55.25% 42.38x
Beekeeping Enthusiasts 45.44% 40.68x
Shelf-Stable Food Content Readers 26.59% 35.42x
Home and Garden TV Fans 38.16% 35.36x
Eco-Conscious Consumers 34.68% 34.46x
Kitchen & Bathroom Remodelers 39.51% 34.35x
DIYers 41.25% 33.13x
Home Brewing Enthusiasts 40.69% 32.78x
Sustainable Lifestyle Enthusiasts 46.08% 32.50x
Home DIY Enthusiasts 35.53% 32.37x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.39x
Maurices 0.02% 1.34x
Buckle 0.01% 1.33x
Chicos 0.01% 1.26x
Lane Bryant 0.01% 1.20x
White House Black Market 0.01% 1.12x
Mens Wearhouse 0.01% 0.90x
Journeys 0.01% 0.86x
The Childrens Place 0.01% 0.80x
Old Navy 0.01% 0.79x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is foodstoragemoms.com.

Website Composition Index
foodstoragemoms.com 2.88% 61.57x
momwithaprep.com 1.24% 56.37x
theorganicprepper.com 2.72% 55.66x
backdoorsurvival.com 2.37% 52.79x
imperfectlyhappy.com 2.28% 51.69x
urbansurvivalsite.com 4.73% 48.08x
wildernesstoday.com 1.38% 48.06x
recoilweb.com 1.81% 47.29x
knowledgeweighsnothing.com 1.22% 46.66x
livinggreenandfrugally.com 1.89% 46.25x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.45% 35.46x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 26.51x
Homeschooling 0.18% 23.66x
Robotics 0.33% 21.84x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.02% 21.35x
Police Gear 1.63% 21.12x
Homesteading 6.38% 20.71x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.82% 20.25x
Natural & Healthy Living Researchers 0.49% 19.35x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.12% 18.13x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female