Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 48.27% 47.16x
Sustainable Lifestyle Enthusiasts 41.60% 39.42x
Eco-Conscious Consumers 31.77% 34.63x
Home and Garden TV Fans 30.60% 32.48x
Kitchen & Bathroom Remodelers 34.98% 32.13x
Home Design Enthusiasts 31.69% 31.72x
Tiny Home Researchers 31.06% 30.85x
Home Brewing Enthusiasts 31.15% 30.85x
Home DIY Enthusiasts 31.26% 30.57x
Bird Watching Enthusiasts 27.71% 30.11x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.36% 1.05x
Talbots 0.03% 1.04x
Jos A. Bank Clothiers 0.22% 1.03x
Free People 0.02% 1.03x
Buckle 0.07% 1.01x
Coach 0.03% 0.98x
Lane Bryant 0.04% 0.98x
REI 0.01% 0.98x
Madewell 0.01% 0.91x
Urban Outfitters 0.03% 0.87x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is foodstoragemoms.com.

Website Composition Index
foodstoragemoms.com 2.47% 96.95x
theorganicprepper.com 3.53% 93.01x
getmyhometogether.com 1.09% 91.63x
urbansurvivalsite.com 4.67% 83.27x
101gardening.blogspot.com 1.62% 83.26x
momwithaprep.com 2.38% 81.00x
preparednessadvice.com 1.14% 80.67x
staynaturallyhealthy.com 1.45% 79.19x
backdoorsurvival.com 3.56% 76.69x
savingandsimplicity.com 1.00% 76.06x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.55% 54.04x
Comedy Content 1.58% 35.88x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 28.00x
Female Lifestyle Content Readers 8.12% 25.05x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 19.11% 23.58x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 7.07% 22.04x
Homesteading 6.54% 21.91x
Police Gear 6.96% 20.55x
DIY Decoration & Furniture 4.53% 19.15x
Home Decoration - Remodeling & Outdoors 26.28% 18.83x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female