Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 53.44% 37.69x
Eco-Conscious Consumers 38.32% 31.41x
Sustainable Lifestyle Enthusiasts 44.05% 29.90x
Home Design Enthusiasts 37.25% 29.33x
DIYers 40.76% 28.52x
Home and Garden TV Fans 37.37% 28.11x
Home DIY Enthusiasts 36.50% 28.10x
Essential Oils Enthusiasts 0.07% 27.95x
Kitchen & Bathroom Remodelers 40.47% 27.84x
Home Brewing Enthusiasts 39.67% 27.73x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.33% 1.34x
Mens Wearhouse 0.48% 1.20x
Jos A. Bank Clothiers 0.28% 1.17x
White House Black Market 0.35% 1.14x
REI 0.01% 1.14x
Johnston and Murphy 0.51% 1.08x
Bonobos 0.07% 0.94x
Lane Bryant 0.04% 0.92x
Chicos 0.05% 0.89x
Columbia 0.01% 0.86x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is foodstoragemoms.com.

Website Composition Index
foodstoragemoms.com 1.76% 61.85x
theorganicprepper.com 3.00% 59.81x
backdoorsurvival.com 2.47% 52.87x
urbansurvivalsite.com 3.22% 52.42x
momwithaprep.com 1.59% 51.68x
offthegridnews.com 2.32% 49.83x
luckygunner.com 1.28% 47.13x
imperfectlyhappy.com 2.69% 46.31x
homedesigninspired.com 1.65% 46.31x
wildernesstoday.com 2.05% 45.42x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.65% 35.70x
Comedy Content 0.90% 26.88x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 23.53x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.41% 20.09x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.72% 19.63x
Female Lifestyle Content Readers 6.46% 18.22x
Homesteading 5.98% 18.10x
DIY Decoration & Furniture 3.30% 16.37x
Police Gear 5.03% 16.32x
Rural Living 0.11% 16.15x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female