Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 51.44% 38.36x
Beekeeping Enthusiasts 41.18% 36.29x
Shelf-Stable Food Content Readers 21.88% 33.49x
Home and Garden TV Fans 33.90% 32.21x
Eco-Conscious Consumers 31.75% 31.34x
Home Exterior Design Enthusiasts 33.62% 29.74x
Kitchen & Bathroom Remodelers 33.47% 29.37x
Bargain Shopping Researchers 28.25% 29.24x
Home DIY Enthusiasts 30.92% 28.95x
Home Design and Living Publication Readers 25.81% 28.30x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 1.52x
Carhartt 0.09% 1.46x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is theorganicprepper.com.

Website Composition Index
theorganicprepper.com 2.26% 65.19x
foodstoragemoms.com 2.16% 64.69x
livinggreenandfrugally.com 2.24% 50.95x
backdoorsurvival.com 1.77% 50.17x
urbansurvivalsite.com 4.05% 46.48x
wildernesstoday.com 1.15% 46.08x
imperfectlyhappy.com 1.36% 43.32x
homeandgardeningideas.com 1.57% 42.68x
instructables.com 11.01% 39.42x
oakhillhomestead.com 1.10% 38.55x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.43% 42.15x
Natural & Healthy Living Researchers 0.26% 25.19x
Robotics 0.12% 22.99x
Auctions & Repossessions 0.12% 22.07x
Police Gear 0.74% 20.36x
Bird Watching 0.20% 20.25x
Airsoft & Paintball Equipment 0.10% 20.13x
Construction Apparel 0.10% 20.13x
Farming & Agriculture 0.41% 20.11x
Homesteading 5.36% 19.80x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female