Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 53.29% 40.44x
Eco-Conscious Consumers 38.23% 33.23x
Home Design Enthusiasts 37.53% 30.83x
Sustainable Lifestyle Enthusiasts 44.35% 30.66x
DIYers 41.03% 30.40x
Home DIY Enthusiasts 36.47% 30.03x
Home and Garden TV Fans 37.63% 29.95x
Kitchen & Bathroom Remodelers 39.97% 29.83x
Home Brewing Enthusiasts 39.88% 29.43x
Home Remodelers 34.49% 29.27x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.41x
Lane Bryant 0.03% 1.21x
Eddie Bauer 0.02% 1.11x
Madewell 0.02% 1.07x
Chicos 0.03% 1.05x
Buckle 0.04% 1.04x
Jos A. Bank Clothiers 0.03% 1.03x
Mens Wearhouse 0.05% 1.00x
Gymboree 0.03% 1.00x
The North Face 0.01% 0.97x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is foodstoragemoms.com.

Website Composition Index
foodstoragemoms.com 1.67% 62.83x
theorganicprepper.com 2.68% 59.27x
momwithaprep.com 1.40% 53.25x
urbansurvivalsite.com 3.24% 51.00x
backdoorsurvival.com 2.38% 50.36x
homedesigninspired.com 1.41% 48.80x
ourstoneyacres.com 1.09% 46.89x
imperfectlyhappy.com 2.45% 46.21x
wildernesstoday.com 2.02% 45.71x
knowledgeweighsnothing.com 1.33% 44.68x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.58% 39.15x
Comedy Content 0.86% 29.12x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 26.28x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.12% 21.32x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.14% 20.80x
Homesteading 5.89% 20.31x
Female Lifestyle Content Readers 6.52% 19.32x
Rural Living 0.10% 18.86x
DIY Decoration & Furniture 3.18% 17.43x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 16.94x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female