Dstillery Audiences

SURVIVALIST ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Survivalist Enthusiasts Audience

Below you'll find more information about the Survivalist Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Survivalist Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Survivalist Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survivalist Enthusiasts audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 52.28% 40.81x
Beekeeping Enthusiasts 38.77% 39.94x
Shelf-Stable Food Content Readers 21.32% 35.74x
Home and Garden TV Fans 33.68% 35.19x
Kitchen & Bathroom Remodelers 31.93% 33.09x
Home DIY Enthusiasts 30.05% 33.02x
Eco-Conscious Consumers 32.39% 32.61x
Home Exterior Design Enthusiasts 33.68% 31.81x
Bargain Shopping Researchers 29.34% 30.99x
Lawn & Garden Enthusiasts 36.55% 30.56x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Interest attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survivalist Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survivalist Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.34x
Eddie Bauer 0.01% 1.33x
J. Crew 0.01% 1.26x
Maurices 0.05% 1.21x
Dressbarn 0.02% 1.14x
Express 0.02% 0.99x
H&M 0.01% 0.98x
Lane Bryant 0.02% 0.97x
LOFT 0.02% 0.95x
Hollister 0.01% 0.95x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Location attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survivalist Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survivalist Enthusiasts audience is theorganicprepper.com.

Website Composition Index
theorganicprepper.com 1.74% 64.21x
foodstoragemoms.com 2.25% 63.72x
backdoorsurvival.com 1.64% 48.84x
urbansurvivalsite.com 4.19% 47.38x
livinggreenandfrugally.com 2.47% 45.47x
imperfectlyhappy.com 1.71% 44.81x
wildernesstoday.com 1.16% 42.73x
homeandgardeningideas.com 1.67% 41.21x
instructables.com 5.19% 40.03x
oakhillhomestead.com 1.15% 40.01x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Web attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survivalist Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.43% 43.46x
Amateur Radios 0.14% 23.44x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 22.36x
Natural & Healthy Living Researchers 0.32% 21.60x
Homesteading 5.29% 21.03x
Bird Watching 0.15% 20.43x
Police Gear 0.45% 19.15x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.92% 19.14x
Airsoft & Paintball Equipment 0.07% 19.12x
Comedy Content 0.49% 18.55x
Composition Percentage: The overlap percentage between the Survivalist Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Survivalist Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survivalist Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female