SUSTAINABLE LIFESTYLE ENTHUSIASTS

Audience Size: 2.6 Million Devices

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Explore the Sustainable Lifestyle Enthusiasts Audience

Below you'll find more information about the Sustainable Lifestyle Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sustainable Lifestyle Enthusiasts audience.

INTERESTS

The Sustainable Lifestyle Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sustainable Lifestyle Enthusiasts audience is Shelf-Stable Food Content Readers.

Interest	Composition	Index
Shelf-Stable Food Content Readers	29.45%	42.90x
Pantry Recipes Researchers	25.40%	37.49x
Beekeeping Enthusiasts	40.61%	36.10x
Healthy Snacks Shoppers	42.66%	35.67x
Lawn & Garden Enthusiasts	43.28%	35.11x
Recipe Researchers	38.65%	35.00x
Healthy Diet Recipe Researchers	41.62%	34.61x
Home Kitchen Chefs	40.46%	34.57x
Plant Based & Vegan Food Recipe Shoppers	41.29%	34.39x
Organic Food Eaters	47.31%	33.77x

Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Interest attribute.

Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Sustainable Lifestyle Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sustainable Lifestyle Enthusiasts audience is Carhartt.

Location	Composition	Index
Carhartt	0.07%	1.31x

Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Location attribute.

Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.

WEBSITES

The Sustainable Lifestyle Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sustainable Lifestyle Enthusiasts audience is plantinstructions.com.

Website	Composition	Index
plantinstructions.com	1.81%	53.35x
schneiderpeeps.com	1.76%	48.99x
growforagecookferment.com	4.24%	48.59x
familyfoodgarden.com	1.23%	48.01x
muranochickenfarm.com	2.30%	46.76x
homespunseasonalliving.com	1.43%	46.61x
imperfectlyhappy.com	1.86%	46.41x
thefrugalchicken.com	1.73%	46.38x
attainable-sustainable.net	4.27%	46.30x
saltinmycoffee.com	1.04%	46.26x

Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Web attribute.

Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sustainable Lifestyle Enthusiasts audience is Survival Guides.

Content Affinity	Composition	Index
Survival Guides	0.34%	29.28x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.26%	26.43x
Homesteading	5.90%	24.79x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.11%	22.79x
Cakes & Sweets	1.68%	22.20x
Female Lifestyle Content Readers	4.83%	21.80x
Holistic Medicine	0.08%	21.18x
Homeschooling	0.09%	21.09x
Bird Watching	0.30%	21.08x
Canadian Seniors Real Estate Research Cluster	0.22%	21.04x

Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Sustainable Lifestyle Enthusiasts audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female