Dstillery Audiences

SUSTAINABLE LIFESTYLE ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Sustainable Lifestyle Enthusiasts Audience

Below you'll find more information about the Sustainable Lifestyle Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Sustainable Lifestyle Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sustainable Lifestyle Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sustainable Lifestyle Enthusiasts audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.11% 41.34x
Organic Food Eaters 45.03% 35.86x
Survivalist Enthusiasts 40.57% 35.00x
Home and Garden TV Fans 37.96% 33.59x
Natural and Holistic Health Researchers 39.83% 32.95x
Recipe Researchers 43.91% 32.02x
Lawn & Garden Enthusiasts 44.41% 32.00x
Healthy Snacks Shoppers 44.04% 31.95x
Home Kitchen Chefs 41.69% 31.90x
Bargain Shopping Researchers 31.97% 31.06x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sustainable Lifestyle Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sustainable Lifestyle Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.34x
Mens Wearhouse 0.49% 1.15x
Columbia 0.02% 1.14x
Buckle 0.23% 1.13x
Jos A. Bank Clothiers 0.29% 1.12x
Eddie Bauer 0.03% 1.07x
Talbots 0.05% 1.04x
White House Black Market 0.26% 1.02x
Belk 0.01% 1.01x
Bonobos 0.07% 1.01x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Location attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sustainable Lifestyle Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sustainable Lifestyle Enthusiasts audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 1.12% 57.13x
101gardening.blogspot.com 1.28% 55.71x
sustainablebabysteps.com 1.22% 53.35x
homestead-honey.com 1.04% 52.18x
muranochickenfarm.com 1.43% 52.08x
thehomesteadinghippy.com 1.49% 50.69x
beautyepic.com 1.27% 49.67x
104homestead.com 2.59% 49.52x
growforagecookferment.com 4.62% 49.08x
homesteadsurvivalsite.com 2.23% 48.90x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Web attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sustainable Lifestyle Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.76% 28.88x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.39% 27.34x
Comedy Content 1.10% 25.08x
Homesteading 9.03% 23.83x
Diet & Weight Loss 8.45% 23.73x
Female Lifestyle Content Readers 9.81% 23.16x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.90% 22.12x
Organic Beauty & Skincare Products 4.29% 21.50x
Scrapbooking & Home Art Projects 8.01% 20.08x
Coupons & Family 11.61% 19.97x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sustainable Lifestyle Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female