Dstillery Audiences

SUSTAINABLE LIFESTYLE ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Sustainable Lifestyle Enthusiasts Audience

Below you'll find more information about the Sustainable Lifestyle Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Sustainable Lifestyle Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sustainable Lifestyle Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sustainable Lifestyle Enthusiasts audience is Organic Food Eaters.

Interest Composition Index
Organic Food Eaters 41.56% 48.57x
Survivalist Enthusiasts 39.52% 48.51x
Healthy Snacks Shoppers 40.18% 46.80x
Natural and Holistic Health Researchers 39.09% 46.34x
Recipe Researchers 40.83% 46.24x
Home and Garden TV Fans 35.80% 45.76x
Home Kitchen Chefs 37.39% 45.73x
Lawn & Garden Enthusiasts 38.61% 45.25x
Kitchen & Bathroom Remodelers 38.42% 43.73x
Home Design and Living Publication Readers 31.60% 42.61x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sustainable Lifestyle Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sustainable Lifestyle Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.19x
Mens Wearhouse 0.43% 1.16x
Eddie Bauer 0.02% 1.14x
Jos A. Bank Clothiers 0.25% 1.09x
Patagonia 0.01% 1.03x
Dressbarn 0.04% 1.01x
Chicos 0.05% 1.00x
Kate Spade 0.01% 0.98x
Buckle 0.11% 0.96x
Urban Outfitters 0.03% 0.96x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Location attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sustainable Lifestyle Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sustainable Lifestyle Enthusiasts audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 1.51% 77.48x
staynaturallyhealthy.com 1.20% 77.44x
homestead-honey.com 1.12% 76.55x
101gardening.blogspot.com 1.55% 74.82x
sustainablebabysteps.com 1.61% 74.80x
thehomesteadinghippy.com 1.49% 74.48x
muranochickenfarm.com 1.48% 73.52x
humblebeeandme.com 1.06% 73.25x
homesteadsurvivalsite.com 2.01% 72.59x
attainable-sustainable.net 3.91% 70.92x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Web attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sustainable Lifestyle Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.87% 32.37x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.38% 31.65x
Comedy Content 1.19% 28.23x
Female Lifestyle Content Readers 9.48% 27.76x
Homesteading 8.45% 27.50x
Diet & Weight Loss 9.87% 27.10x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.14% 25.30x
Organic Beauty & Skincare Products 4.80% 24.50x
Coupons & Family 12.08% 23.16x
Scrapbooking & Home Art Projects 8.49% 22.21x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sustainable Lifestyle Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female