Dstillery Audiences

SUSTAINABLE LIFESTYLE ENTHUSIASTS

Audience Size: 4.3 Million Devices

Explore the Sustainable Lifestyle Enthusiasts Audience

Below you'll find more information about the Sustainable Lifestyle Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Sustainable Lifestyle Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sustainable Lifestyle Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sustainable Lifestyle Enthusiasts audience is Organic Food Eaters.

Interest Composition Index
Organic Food Eaters 45.94% 28.39x
Lawn & Garden Enthusiasts 44.27% 27.63x
Beekeeping Enthusiasts 43.44% 27.48x
Healthy Snacks Shoppers 42.43% 26.94x
Home Kitchen Chefs 39.66% 26.77x
Recipe Researchers 41.99% 26.54x
Survivalist Enthusiasts 40.26% 25.92x
Home and Garden TV Fans 37.70% 25.77x
Gourmet Food & Wine Researchers 37.25% 25.47x
Cooking Show Fans 35.83% 24.91x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sustainable Lifestyle Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sustainable Lifestyle Enthusiasts audience is REI.

Location Composition Index
REI 0.01% 1.46x
Carhartt 0.33% 1.32x
Dressbarn 0.03% 1.03x
Urban Outfitters 0.03% 1.01x
Eddie Bauer 0.02% 1.01x
Buckle 0.04% 0.95x
Chicos 0.04% 0.95x
Talbots 0.02% 0.92x
Forever 21 0.03% 0.92x
Jos A. Bank Clothiers 0.03% 0.92x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Location attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sustainable Lifestyle Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sustainable Lifestyle Enthusiasts audience is aromaweb.com.

Website Composition Index
aromaweb.com 1.49% 39.62x
theresaneoforthat.com 1.11% 38.93x
growforagecookferment.com 2.79% 38.03x
104homestead.com 1.41% 37.71x
familyfoodgarden.com 1.03% 37.08x
attainable-sustainable.net 2.72% 36.40x
yammiesnoshery.com 1.21% 36.29x
ourstoneyacres.com 1.02% 36.13x
thecapecoop.com 1.18% 35.84x
themiracleofessentialoils.com 2.41% 35.71x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Web attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sustainable Lifestyle Enthusiasts audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 25.73x
Survival Guides 0.40% 24.91x
Homesteading 6.88% 22.07x
Comedy Content 0.70% 21.54x
Diet & Weight Loss 4.68% 20.35x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.76% 19.58x
Female Lifestyle Content Readers 7.55% 19.53x
Organic Beauty & Skincare Products 2.37% 18.73x
Holistic Medicine 0.66% 18.13x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 17.80x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sustainable Lifestyle Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female