Dstillery Audiences

SUSTAINABLE LIFESTYLE ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Sustainable Lifestyle Enthusiasts Audience

Below you'll find more information about the Sustainable Lifestyle Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sustainable Lifestyle Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sustainable Lifestyle Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sustainable Lifestyle Enthusiasts audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 35.34% 32.11x
Malaysian Food Enthusiasts 31.36% 30.00x
Organic Food Eaters 37.73% 29.96x
Cooking Show Fans 29.75% 29.79x
Pantry Recipes Researchers 30.04% 29.63x
Home and Garden TV Fans 27.24% 28.51x
Beekeeping Enthusiasts 43.74% 27.50x
Healthy Snacks Shoppers 46.90% 26.78x
Recipe Researchers 43.13% 26.65x
Survivalist Enthusiasts 35.10% 26.26x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sustainable Lifestyle Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sustainable Lifestyle Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.35x
Old Navy 0.02% 1.23x
White House Black Market 0.01% 1.10x
The Childrens Place 0.01% 1.10x
Victoria's Secret 0.02% 1.06x
Maurices 0.02% 1.06x
Mens Wearhouse 0.01% 1.04x
Chicos 0.01% 1.03x
Journeys 0.01% 0.78x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Location attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sustainable Lifestyle Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sustainable Lifestyle Enthusiasts audience is plantinstructions.com.

Website Composition Index
plantinstructions.com 2.19% 38.53x
imperfectlyhappy.com 2.24% 37.39x
growforagecookferment.com 4.35% 36.61x
familyfoodgarden.com 1.39% 36.41x
saltinmycoffee.com 1.02% 36.40x
104homestead.com 1.76% 35.82x
ourheritageofhealth.com 1.22% 35.50x
ourstoneyacres.com 1.31% 35.40x
thebakerupstairs.com 1.19% 35.18x
learningandyearning.com 1.15% 34.36x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Web attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sustainable Lifestyle Enthusiasts audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 21.89x
Survival Guides 0.35% 21.04x
Homesteading 7.20% 17.63x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.53% 16.99x
Holistic Medicine 0.19% 16.40x
Homeschooling 0.19% 16.36x
Scrapbooking & Home Art Projects 6.01% 15.95x
Female Lifestyle Content Readers 6.23% 15.85x
Cakes & Sweets 2.31% 15.64x
Organic Beauty & Skincare Products 0.78% 15.53x
Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sustainable Lifestyle Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female