SUSTAINABLE LIFESTYLE ENTHUSIASTS

Audience Size: 1.1 Million Devices

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Explore the Sustainable Lifestyle Enthusiasts Audience

Below you'll find more information about the Sustainable Lifestyle Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sustainable Lifestyle Enthusiasts audience.

INTERESTS

The Sustainable Lifestyle Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sustainable Lifestyle Enthusiasts audience is Seasonal Recipe Blog Readers.

Interest	Composition	Index
Seasonal Recipe Blog Readers	51.92%	74.20x
Seasonal Lifestyle Blog Readers	53.38%	72.15x
Beekeeping Enthusiasts	27.85%	63.25x
Home Kitchen Chefs	26.53%	60.86x
Dessert/Sweets Bakers	33.06%	58.32x
Pre-Measured Grocery Shoppers	24.50%	56.31x
Healthy Diet Recipe Researchers	23.40%	56.00x
Plant Based & Vegan Food Recipe Shoppers	21.10%	54.18x
Healthy Eaters	36.21%	50.06x
Lawn & Garden Enthusiasts	51.88%	49.45x

Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Interest attribute.

Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Sustainable Lifestyle Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sustainable Lifestyle Enthusiasts audience is Maurices.

Location	Composition	Index
Maurices	0.03%	1.76x
Urban Outfitters	0.01%	1.19x
Old Navy	0.01%	1.11x
Zumiez	0.01%	0.94x

Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Location attribute.

Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.

WEBSITES

The Sustainable Lifestyle Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sustainable Lifestyle Enthusiasts audience is mranimalfarm.com.

Website	Composition	Index
mranimalfarm.com	1.04%	88.16x
schneiderpeeps.com	2.04%	87.78x
plantinstructions.com	1.30%	84.53x
muranochickenfarm.com	2.26%	83.60x
learningandyearning.com	1.03%	83.55x
reformationacres.com	1.15%	83.17x
backtoourroots.net	1.03%	83.07x
journeywithjill.net	1.10%	81.76x
saltinmycoffee.com	1.45%	80.06x
imperfectlyhappy.com	2.81%	79.99x

Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Web attribute.

Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sustainable Lifestyle Enthusiasts audience is Survival Guides.

Content Affinity	Composition	Index
Survival Guides	0.18%	43.01x
Vegans & Animal Welfare	0.26%	39.62x
Homesteading	5.62%	38.40x
Cakes & Sweets	0.55%	35.38x
Canada Consumer Product Cluster	1.30%	33.34x
Canada Shopping - Kitchenware	0.28%	31.83x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	8.09%	28.96x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.15%	28.48x
Low Carb Diets	4.11%	28.07x
Paleo & Keto Diet Enthusiasts	0.38%	27.30x

Composition Percentage: The overlap percentage between the Sustainable Lifestyle Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Sustainable Lifestyle Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Sustainable Lifestyle Enthusiasts audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female