Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 32.72% 18.43x
Home Decor Shoppers 15.98% 17.51x
Department Store Shoppers 15.63% 14.71x
Sale Seekers 19.13% 14.70x
Home Rug Shoppers 15.46% 14.52x
Budget Grocery Shoppers 12.02% 13.97x
Discount Big Box Shoppers 10.93% 13.60x
Apartment Furniture Shoppers 10.99% 13.56x
Home Goods Supercenter Shoppers 10.65% 13.42x
HGTV Enthusiasts 11.28% 12.95x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Hollister.

Location Composition Index
Hollister 0.01% 1.37x
J. Crew 0.01% 1.26x
Maurices 0.04% 1.15x
Jos A. Bank Clothiers 0.01% 1.14x
Lane Bryant 0.01% 1.14x
Dressbarn 0.01% 1.13x
Carhartt 0.17% 1.12x
Urban Outfitters 0.02% 1.08x
Aeropostale 0.02% 1.07x
Buckle 0.01% 1.03x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is pch.com.

Website Composition Index
pch.com 31.37% 30.14x
triviatoday.com 3.54% 27.40x
braincandy.net 1.98% 21.07x
qualityhealth.com 2.02% 18.42x
astrologyanswers.com 1.94% 18.28x
classmates.com 27.17% 18.01x
diynetwork.com 3.38% 17.72x
twentydaily.com 1.16% 17.14x
tlcme.com 3.03% 16.76x
smarter.com 1.00% 15.99x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.13% 23.56x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 18.15% 22.43x
Discount Shopping 0.06% 11.46x
Women Shoppers 0.04% 11.09x
Shopping Catalogs 0.10% 9.90x
Consumer Rewards 0.03% 9.32x
Humor & Entertainment 0.16% 8.46x
Arts & Crafts 0.03% 7.73x
Niche Dating Websites 1.41% 7.28x
Appliances & Reviews 1.77% 7.23x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female