Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 35.08% 21.96x
Home Decor Shoppers 26.28% 20.41x
Department Store Shoppers 27.43% 19.57x
Budget Grocery Shoppers 22.34% 18.65x
Home Rug Shoppers 24.46% 18.36x
Home Goods Supercenter Shoppers 24.46% 18.36x
HGTV Enthusiasts 22.45% 18.15x
Discount Big Box Shoppers 18.79% 16.99x
TV Game Show Fans 20.15% 16.99x
Country Home Decorators 19.86% 16.33x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.09x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is sweepstakesalerts.com.

Website Composition Index
sweepstakesalerts.com 1.16% 43.90x
answersite.com 1.11% 31.60x
theweb.com 1.12% 30.48x
blair.com 1.51% 30.48x
pch.com 31.22% 29.25x
shopping.net 2.05% 29.01x
triviatoday.com 4.09% 28.37x
majorsweeps.com 1.14% 24.70x
pollking.com 1.17% 24.66x
braincandy.net 2.17% 23.11x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.33% 22.65x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 25.92% 22.59x
Home Decoration - Crafts & Kids 0.10% 18.52x
Holiday Gifts 0.04% 13.35x
Promo Codes 0.73% 12.68x
Women Shoppers 1.06% 12.10x
Senior Care 0.03% 11.17x
Furniture Shopping 2.78% 11.05x
Holistic Medicine 0.03% 10.76x
Custom Gifts 0.15% 10.54x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female