Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 39.40% 29.10x
TV Game Show Fans 35.62% 28.05x
Department Store Shoppers 38.00% 27.69x
Budget Grocery Shoppers 32.41% 25.98x
Discount Big Box Shoppers 35.02% 25.16x
Home Decor Shoppers 36.43% 24.56x
Home Rug Shoppers 33.38% 24.51x
Home Goods Supercenter Shoppers 33.38% 24.50x
Big Box Shoppers 31.43% 22.63x
Credit Union Researchers 34.49% 22.34x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.30x
Buckle 0.26% 1.28x
Mens Wearhouse 0.44% 1.21x
Jos A. Bank Clothiers 0.25% 1.18x
White House Black Market 0.28% 1.09x
Talbots 0.04% 1.02x
Eddie Bauer 0.02% 1.01x
Johnston and Murphy 0.34% 0.98x
Dressbarn 0.04% 0.97x
Journeys 0.04% 0.97x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 3.12% 42.78x
sweepstakesalerts.com 1.80% 41.19x
sweepsadvantage.com 1.32% 40.83x
compare99.com 3.24% 40.60x
catalogs.com 1.01% 37.58x
everydaywinner.com 1.53% 37.19x
weekly-ads.us 2.48% 34.75x
bitlanders.com 1.92% 34.15x
2017savings.com 4.30% 33.45x
finduslocal.com 1.33% 32.54x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).

Content Affinity Composition Index
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 40.46% 19.38x
Discount Shopping 4.17% 17.39x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.07% 16.51x
ISPs & Local Services 0.06% 15.69x
Consumer Rewards 0.36% 15.55x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.56% 13.52x
Shopping Catalogs 2.44% 13.42x
As Seen On TV Products 0.08% 13.07x
Humor & Entertainment 1.32% 13.05x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 12.23x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female