Explore the Sweepstakes Enthusiasts Audience
Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.
INTERESTS
The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.
| Interest | Composition | Index |
| Trivia Enthusiasts | 34.93% | 21.63x |
| Home Decor Shoppers | 20.38% | 21.13x |
| Department Store Shoppers | 22.98% | 19.81x |
| Home Rug Shoppers | 18.74% | 18.22x |
| Home Goods Supercenter Shoppers | 18.74% | 18.22x |
| Budget Grocery Shoppers | 16.37% | 17.39x |
| HGTV Enthusiasts | 16.85% | 16.85x |
| Discount Big Box Shoppers | 14.24% | 16.70x |
| Christmas Lights Shoppers | 15.79% | 16.09x |
| Country Home Decorators | 15.05% | 15.69x |
Composition Percentage:
The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.28x |
| H&M | 0.01% | 1.08x |
| Talbots | 0.01% | 1.06x |
| White House Black Market | 0.03% | 1.05x |
| Banana Republic | 0.02% | 1.00x |
| Carhartt | 0.22% | 0.99x |
| American Eagle Outfitters | 0.02% | 0.98x |
| Dressbarn | 0.02% | 0.93x |
| Chicos | 0.02% | 0.92x |
| LOFT | 0.02% | 0.92x |
Composition Percentage:
The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
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WEBSITES
The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is pch.com.
| Website | Composition | Index |
| pch.com | 27.75% | 35.69x |
| triviatoday.com | 4.00% | 31.83x |
| pollking.com | 1.06% | 26.26x |
| smarter.com | 1.41% | 24.12x |
| nichetraveler.com | 1.32% | 23.65x |
| braincandy.net | 2.04% | 23.31x |
| diynetwork.com | 9.88% | 21.12x |
| qualityhealth.com | 2.09% | 20.58x |
| classmates.com | 28.53% | 19.74x |
| theanswerhub.com | 1.52% | 19.23x |
Composition Percentage:
The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.22% | 27.17x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 20.16% | 24.83x |
| Flower Shopping | 0.03% | 13.48x |
| Discount Shopping | 0.09% | 11.11x |
| Consumer Rewards | 0.04% | 10.96x |
| Shopping Catalogs | 0.16% | 10.76x |
| Humor & Entertainment | 0.25% | 10.18x |
| Women Shoppers | 0.09% | 9.74x |
| Online Games for Kids | 0.56% | 9.36x |
| Promo Codes | 0.26% | 8.51x |
Composition Percentage:
The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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