Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 34.93% 21.63x
Home Decor Shoppers 20.38% 21.13x
Department Store Shoppers 22.98% 19.81x
Home Rug Shoppers 18.74% 18.22x
Home Goods Supercenter Shoppers 18.74% 18.22x
Budget Grocery Shoppers 16.37% 17.39x
HGTV Enthusiasts 16.85% 16.85x
Discount Big Box Shoppers 14.24% 16.70x
Christmas Lights Shoppers 15.79% 16.09x
Country Home Decorators 15.05% 15.69x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.28x
H&M 0.01% 1.08x
Talbots 0.01% 1.06x
White House Black Market 0.03% 1.05x
Banana Republic 0.02% 1.00x
Carhartt 0.22% 0.99x
American Eagle Outfitters 0.02% 0.98x
Dressbarn 0.02% 0.93x
Chicos 0.02% 0.92x
LOFT 0.02% 0.92x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is pch.com.

Website Composition Index
pch.com 27.75% 35.69x
triviatoday.com 4.00% 31.83x
pollking.com 1.06% 26.26x
smarter.com 1.41% 24.12x
nichetraveler.com 1.32% 23.65x
braincandy.net 2.04% 23.31x
diynetwork.com 9.88% 21.12x
qualityhealth.com 2.09% 20.58x
classmates.com 28.53% 19.74x
theanswerhub.com 1.52% 19.23x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.22% 27.17x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 20.16% 24.83x
Flower Shopping 0.03% 13.48x
Discount Shopping 0.09% 11.11x
Consumer Rewards 0.04% 10.96x
Shopping Catalogs 0.16% 10.76x
Humor & Entertainment 0.25% 10.18x
Women Shoppers 0.09% 9.74x
Online Games for Kids 0.56% 9.36x
Promo Codes 0.26% 8.51x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female