Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 42.76% 30.27x
Department Store Shoppers 37.27% 30.10x
TV Game Show Fans 37.04% 29.67x
Budget Grocery Shoppers 31.86% 27.95x
Home Decor Shoppers 34.56% 27.33x
Discount Big Box Shoppers 33.03% 26.69x
Home Rug Shoppers 32.98% 26.20x
Home Goods Supercenter Shoppers 32.98% 26.20x
Generic Prescription Drug Shoppers 30.16% 24.17x
Big Box Shoppers 31.72% 24.14x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.58x
Carhartt 0.07% 1.51x
Lane Bryant 0.04% 1.21x
Chicos 0.04% 1.11x
Tommy Bahama 0.02% 1.11x
Kate Spade 0.02% 1.08x
Talbots 0.03% 1.04x
Journeys 0.04% 1.03x
Dressbarn 0.03% 1.01x
Mens Wearhouse 0.09% 0.99x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is sweepstakesalerts.com.

Website Composition Index
sweepstakesalerts.com 2.44% 54.34x
everydaywinner.com 1.31% 42.81x
sweepsadvantage.com 1.26% 42.33x
collectionsetc.com 2.00% 39.21x
compare99.com 1.97% 33.99x
americasspotlight.com 1.15% 32.12x
pch.com 36.07% 31.29x
triviatoday.com 6.40% 31.01x
weekly-ads.us 1.53% 30.37x
2017savings.com 2.73% 29.60x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).

Content Affinity Composition Index
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 41.45% 22.69x
Discount Shopping 3.08% 19.95x
ISPs & Local Services 0.04% 18.93x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.92% 18.25x
Consumer Rewards 0.26% 18.18x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.40% 15.52x
Shopping Catalogs 1.89% 15.22x
Humor & Entertainment 1.09% 14.87x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.44% 14.09x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 13.44x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female