Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 35.37% 21.04x
Home Decor Shoppers 25.66% 19.19x
Department Store Shoppers 26.65% 18.94x
Home Goods Supercenter Shoppers 23.95% 17.69x
Home Rug Shoppers 23.95% 17.69x
Budget Grocery Shoppers 20.71% 17.44x
HGTV Enthusiasts 21.37% 16.70x
TV Game Show Fans 18.59% 15.96x
Discount Big Box Shoppers 18.49% 15.90x
Country Home Decorators 19.22% 15.18x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.17x
J. Crew 0.01% 1.10x
Carhartt 0.20% 1.07x
Hollister 0.01% 1.06x
Dressbarn 0.01% 1.06x
The Childrens Place 0.02% 1.03x
Banana Republic 0.02% 0.99x
Gap 0.01% 0.97x
Aeropostale 0.01% 0.95x
Zumiez 0.01% 0.93x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is blair.com.

Website Composition Index
blair.com 1.01% 28.72x
pch.com 31.38% 28.24x
shopping.net 1.36% 27.89x
triviatoday.com 4.41% 27.36x
smarter.com 2.64% 20.61x
pollking.com 1.15% 20.42x
shop411.com 4.64% 19.50x
topixoffbeat.com 1.54% 18.75x
biotrust.com 1.51% 18.47x
braincandy.net 2.35% 17.77x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.35% 24.43x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 26.78% 22.15x
Home Decoration - Crafts & Kids 0.04% 18.40x
Promo Codes 0.48% 11.68x
Furniture Shopping 1.66% 10.84x
Flower Shopping 0.08% 10.66x
Holiday Gifts 0.02% 10.46x
Women Shoppers 0.58% 10.44x
Free Online Game Players 0.30% 10.14x
Discount Shopping 0.14% 10.13x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female