Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 5.8 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 27.12% 15.05x
Discount Big Box Shoppers 21.89% 14.37x
Home Rug Shoppers 21.94% 13.80x
Home Goods Supercenter Shoppers 21.94% 13.80x
Budget Grocery Shoppers 22.11% 13.08x
Home Decor Shoppers 21.30% 12.88x
Retirees 19.49% 12.78x
Ancestry Researchers 18.83% 12.38x
Department Store Shoppers 39.28% 12.11x
Flower & Gift Basket Shoppers 20.17% 11.91x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.31x
Carhartt 0.22% 1.15x
LL Bean 0.01% 1.09x
Dressbarn 0.04% 1.03x
Lane Bryant 0.04% 1.00x
Mens Wearhouse 0.20% 1.00x
Old Navy 0.05% 0.99x
Charlotte Russe 0.02% 0.98x
Jos A. Bank Clothiers 0.13% 0.98x
Gymboree 0.03% 0.94x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is sweepstakesalerts.com.

Website Composition Index
sweepstakesalerts.com 1.29% 42.16x
bizrate.com 1.12% 37.02x
compare99.com 3.71% 36.15x
collectionsetc.com 3.60% 34.12x
go90.com 1.02% 33.26x
braincandy.net 1.76% 32.80x
bitlanders.com 2.38% 31.17x
americasspotlight.com 1.73% 30.86x
detonate.com 1.04% 30.27x
triviatoday.com 3.65% 29.56x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).

Content Affinity Composition Index
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 28.57% 15.10x
Discount Shopping 5.28% 11.58x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.98% 11.41x
ISPs & Local Services 0.10% 11.15x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.76% 10.48x
Humor & Entertainment 1.35% 10.04x
As Seen On TV Products 0.08% 9.35x
Shopping Catalogs 2.85% 9.24x
Consumer Rewards 0.46% 9.06x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.76% 8.95x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female