Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 38.85% 24.03x
Home Decor Shoppers 30.01% 21.30x
Department Store Shoppers 31.67% 21.02x
TV Game Show Fans 30.12% 20.60x
Home Rug Shoppers 28.70% 20.33x
Home Goods Supercenter Shoppers 28.69% 20.33x
Budget Grocery Shoppers 27.64% 19.79x
HGTV Enthusiasts 27.50% 18.39x
Discount Big Box Shoppers 25.87% 18.28x
Big Box Shoppers 25.91% 17.16x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.26x
Carhartt 0.19% 1.20x
Chicos 0.01% 1.18x
Victoria's Secret 0.01% 1.15x
Old Navy 0.02% 1.14x
Mens Wearhouse 0.01% 1.02x
Maurices 0.01% 0.99x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is sweepstakesalerts.com.

Website Composition Index
sweepstakesalerts.com 2.26% 37.21x
sweepsadvantage.com 1.09% 31.88x
mdmexclusives.com 2.98% 30.52x
shopsales.us 1.08% 27.83x
homeandgardenideas.com 1.97% 25.39x
triviatoday.com 6.38% 24.69x
pch.com 36.08% 24.48x
modlily.com 1.41% 24.13x
liligal.com 1.31% 23.92x
fallbrook247.com 1.54% 23.77x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).

Content Affinity Composition Index
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 41.88% 20.53x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.53% 18.78x
Discount Shopping 0.47% 17.63x
Survey Websites 0.02% 13.42x
Consumer Rewards 0.10% 13.29x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 12.86x
Home Decoration - Crafts & Kids 0.59% 12.56x
Free Online Game Players 0.97% 11.93x
Home Printing 0.08% 11.27x
Holiday Gifts 0.24% 11.13x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female