Explore the Sweepstakes Enthusiasts Audience
Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.
INTERESTS
The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.
| Interest | Composition | Index |
| Trivia Enthusiasts | 32.72% | 18.43x |
| Home Decor Shoppers | 15.98% | 17.51x |
| Department Store Shoppers | 15.63% | 14.71x |
| Sale Seekers | 19.13% | 14.70x |
| Home Rug Shoppers | 15.46% | 14.52x |
| Budget Grocery Shoppers | 12.02% | 13.97x |
| Discount Big Box Shoppers | 10.93% | 13.60x |
| Apartment Furniture Shoppers | 10.99% | 13.56x |
| Home Goods Supercenter Shoppers | 10.65% | 13.42x |
| HGTV Enthusiasts | 11.28% | 12.95x |
Composition Percentage:
The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 1.37x |
| J. Crew | 0.01% | 1.26x |
| Maurices | 0.04% | 1.15x |
| Jos A. Bank Clothiers | 0.01% | 1.14x |
| Lane Bryant | 0.01% | 1.14x |
| Dressbarn | 0.01% | 1.13x |
| Carhartt | 0.17% | 1.12x |
| Urban Outfitters | 0.02% | 1.08x |
| Aeropostale | 0.02% | 1.07x |
| Buckle | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
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WEBSITES
The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is pch.com.
| Website | Composition | Index |
| pch.com | 31.37% | 30.14x |
| triviatoday.com | 3.54% | 27.40x |
| braincandy.net | 1.98% | 21.07x |
| qualityhealth.com | 2.02% | 18.42x |
| astrologyanswers.com | 1.94% | 18.28x |
| classmates.com | 27.17% | 18.01x |
| diynetwork.com | 3.38% | 17.72x |
| twentydaily.com | 1.16% | 17.14x |
| tlcme.com | 3.03% | 16.76x |
| smarter.com | 1.00% | 15.99x |
Composition Percentage:
The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.13% | 23.56x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 18.15% | 22.43x |
| Discount Shopping | 0.06% | 11.46x |
| Women Shoppers | 0.04% | 11.09x |
| Shopping Catalogs | 0.10% | 9.90x |
| Consumer Rewards | 0.03% | 9.32x |
| Humor & Entertainment | 0.16% | 8.46x |
| Arts & Crafts | 0.03% | 7.73x |
| Niche Dating Websites | 1.41% | 7.28x |
| Appliances & Reviews | 1.77% | 7.23x |
Composition Percentage:
The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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