Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 5.1 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 26.07% 16.68x
Discount Big Box Shoppers 21.54% 15.51x
Budget Grocery Shoppers 22.26% 14.25x
Retirees 20.86% 13.74x
Home Decor Shoppers 19.90% 13.59x
Department Store Shoppers 38.07% 13.15x
TV Game Show Fans 38.43% 13.14x
Ancestry Researchers 20.86% 12.94x
Solitaire Players 18.21% 12.80x
Flower & Gift Basket Shoppers 19.42% 12.52x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.20x
Carhartt 0.19% 1.10x
LL Bean 0.01% 1.09x
Lane Bryant 0.04% 1.01x
Old Navy 0.05% 0.99x
Dressbarn 0.04% 0.98x
American Eagle Outfitters 0.05% 0.95x
Chicos 0.04% 0.94x
Joe's Jeans 0.00% 0.91x
Gymboree 0.02% 0.85x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is sweepsadvantage.com.

Website Composition Index
sweepsadvantage.com 1.00% 41.23x
cooks.com 1.13% 37.37x
recipevip.com 1.01% 35.98x
bizrate.com 1.50% 34.95x
braincandy.net 2.00% 33.49x
roughlyexplained.com 1.17% 32.66x
compare99.com 5.00% 32.65x
2016prices.com 1.26% 32.23x
popularscience.tv 1.25% 32.03x
catalogs.com 1.07% 31.32x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics #11497 (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).

Content Affinity Composition Index
Assorted Topics #11497 (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 31.51% 15.25x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.12% 12.01x
Discount Shopping 6.73% 11.37x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.81% 10.98x
ISPs & Local Services 0.13% 10.89x
Humor & Entertainment 1.61% 9.80x
Shopping Catalogs 3.23% 9.44x
As Seen On TV Products 0.10% 9.26x
Consumer Rewards 0.54% 9.10x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.95% 8.81x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female