Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 32.57% 42.78x
Home Decor Shoppers 26.44% 39.18x
Budget Grocery Shoppers 22.31% 37.43x
Department Store Shoppers 27.26% 37.26x
HGTV Enthusiasts 24.10% 36.67x
TV Game Show Fans 18.69% 34.94x
Home Goods Supercenter Shoppers 25.64% 34.81x
Home Rug Shoppers 25.63% 34.80x
Credit Union Researchers 24.01% 33.20x
Discount Big Box Shoppers 19.94% 33.20x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.94x
Zumiez 0.01% 1.64x
LOFT 0.01% 1.38x
Banana Republic 0.01% 1.33x
Gap 0.01% 1.30x
Chicos 0.01% 1.29x
The Childrens Place 0.02% 1.26x
Old Navy 0.02% 1.23x
Maurices 0.02% 1.13x
Express 0.01% 1.00x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is sweepstakesalerts.com.

Website Composition Index
sweepstakesalerts.com 1.62% 39.81x
answersite.com 1.52% 32.26x
blair.com 2.20% 30.88x
theweb.com 1.49% 30.74x
pch.com 30.23% 30.59x
shopping.net 2.80% 29.78x
triviatoday.com 4.52% 29.12x
pollking.com 1.26% 26.67x
braincharm.com 1.25% 25.91x
meredith.com 1.15% 24.46x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).

Content Affinity Composition Index
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 24.02% 34.65x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.26% 33.63x
Home Decoration - Crafts & Kids 0.14% 22.93x
Women Shoppers 1.86% 18.97x
Flower Shopping 0.15% 18.43x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.28% 16.18x
Free Online Game Players 0.36% 16.08x
Promo Codes 0.97% 15.83x
Beach & Intimate Wear 0.08% 15.73x
Ancestry & Memorial Researchers 0.74% 14.95x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female