Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 34.68% 21.22x
Home Decor Shoppers 24.94% 20.12x
Department Store Shoppers 26.82% 19.76x
Home Goods Supercenter Shoppers 23.51% 18.15x
Home Rug Shoppers 23.51% 18.15x
Budget Grocery Shoppers 21.02% 17.67x
HGTV Enthusiasts 20.56% 16.85x
Discount Big Box Shoppers 18.32% 16.30x
TV Game Show Fans 18.26% 15.73x
Country Home Decorators 19.32% 15.50x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.24x
Talbots 0.01% 1.22x
Chicos 0.02% 1.10x
Old Navy 0.03% 1.07x
Maurices 0.04% 1.07x
Lane Bryant 0.02% 1.05x
Carhartt 0.22% 1.05x
Gap 0.02% 0.97x
Hollister 0.01% 0.96x
Buckle 0.02% 0.93x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is pch.com.

Website Composition Index
pch.com 28.56% 33.41x
triviatoday.com 4.04% 29.98x
pollking.com 1.06% 23.64x
smarter.com 2.12% 22.06x
biotrust.com 1.10% 21.18x
shop411.com 3.86% 21.11x
braincandy.net 2.08% 21.04x
homeandgardenideas.com 1.18% 20.18x
diynetwork.com 14.91% 20.06x
intelius.com 1.68% 19.99x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.24% 22.96x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 22.01% 21.86x
Flower Shopping 0.06% 13.14x
Holistic Medicine 0.02% 12.37x
Shopping Catalogs 0.24% 11.45x
Discount Shopping 0.13% 11.27x
Networking Marketing 0.02% 11.13x
Humor & Entertainment 0.35% 10.79x
Promo Codes 0.35% 10.69x
Custom Gifts 0.04% 10.05x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female