Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 33.83% 42.17x
Trivia Enthusiasts 33.74% 42.13x
Department Store Shoppers 33.39% 40.83x
Budget Grocery Shoppers 26.21% 37.68x
Discount Big Box Shoppers 29.92% 37.25x
Home Rug Shoppers 27.31% 35.45x
Home Goods Supercenter Shoppers 27.32% 35.43x
Retirees 25.36% 33.99x
Home Decor Shoppers 29.11% 33.77x
Ancestry Researchers 25.33% 32.12x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.33% 1.07x
Dressbarn 0.03% 1.06x
Buckle 0.08% 1.06x
Jos A. Bank Clothiers 0.20% 1.04x
Abercrombie & Fitch 0.02% 1.01x
Brooks Brothers 0.02% 0.99x
Talbots 0.03% 0.98x
Gymboree 0.01% 0.95x
Chicos 0.03% 0.87x
Lane Bryant 0.03% 0.86x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is sweepstakesalerts.com.

Website Composition Index
sweepstakesalerts.com 1.66% 58.80x
sweepsadvantage.com 1.69% 56.36x
cooks.com 1.19% 50.78x
bizrate.com 1.57% 49.16x
collectionsetc.com 5.03% 46.74x
2016prices.com 1.32% 46.66x
compare99.com 5.13% 46.01x
roughlyexplained.com 1.16% 43.54x
catalogs.com 1.41% 43.32x
popularscience.tv 1.25% 40.55x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).

Content Affinity Composition Index
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 43.28% 25.63x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.49% 22.50x
Discount Shopping 6.35% 20.92x
ISPs & Local Services 0.10% 18.45x
Consumer Rewards 0.57% 17.40x
Humor & Entertainment 1.69% 16.73x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.84% 16.60x
As Seen On TV Products 0.11% 16.19x
Shopping Catalogs 3.52% 15.81x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.24% 15.52x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female