Dstillery Audiences

SWEEPSTAKES ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Sweepstakes Enthusiasts Audience

Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweepstakes Enthusiasts audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 33.42% 44.65x
Trivia Enthusiasts 36.82% 43.57x
Department Store Shoppers 32.99% 42.30x
Budget Grocery Shoppers 28.41% 38.16x
Discount Big Box Shoppers 31.55% 37.60x
Home Rug Shoppers 30.19% 35.95x
Home Goods Supercenter Shoppers 30.19% 35.93x
Home Decor Shoppers 31.61% 34.42x
Retirees 26.74% 33.97x
Credit Union Researchers 30.56% 32.21x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.60x
Buckle 0.17% 1.23x
Mens Wearhouse 0.46% 1.22x
Jos A. Bank Clothiers 0.27% 1.16x
Dressbarn 0.04% 1.08x
Lane Bryant 0.04% 1.04x
Talbots 0.04% 1.02x
Express 0.07% 0.95x
Levi Strauss 0.02% 0.94x
Aeropostale 0.05% 0.94x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is sweepsadvantage.com.

Website Composition Index
sweepsadvantage.com 1.89% 62.53x
sweepstakesalerts.com 1.70% 62.10x
cooks.com 1.15% 57.39x
bizrate.com 1.52% 56.71x
collectionsetc.com 4.88% 55.23x
2016prices.com 1.30% 54.28x
compare99.com 5.01% 52.86x
roughlyexplained.com 1.09% 52.14x
catalogs.com 1.48% 50.25x
bitlanders.com 2.96% 45.32x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).

Content Affinity Composition Index
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 48.05% 25.95x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.59% 23.97x
Discount Shopping 6.45% 22.11x
ISPs & Local Services 0.11% 20.67x
Consumer Rewards 0.54% 20.19x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.87% 17.70x
Humor & Entertainment 1.82% 17.41x
Shopping Catalogs 3.59% 17.03x
As Seen On TV Products 0.12% 16.60x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.60% 15.38x
Composition Percentage: The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female