Explore the Sweepstakes Enthusiasts Audience
Below you'll find more information about the Sweepstakes Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Sweepstakes Enthusiasts audience.
INTERESTS
The Sweepstakes Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweepstakes Enthusiasts audience is Trivia Enthusiasts.
| Interest | Composition | Index |
| Trivia Enthusiasts | 26.07% | 16.68x |
| Discount Big Box Shoppers | 21.54% | 15.51x |
| Budget Grocery Shoppers | 22.26% | 14.25x |
| Retirees | 20.86% | 13.74x |
| Home Decor Shoppers | 19.90% | 13.59x |
| Department Store Shoppers | 38.07% | 13.15x |
| TV Game Show Fans | 38.43% | 13.14x |
| Ancestry Researchers | 20.86% | 12.94x |
| Solitaire Players | 18.21% | 12.80x |
| Flower & Gift Basket Shoppers | 19.42% | 12.52x |
Composition Percentage:
The overlap percentage between the Sweepstakes Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Sweepstakes Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweepstakes Enthusiasts audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.20x |
| Carhartt | 0.19% | 1.10x |
| LL Bean | 0.01% | 1.09x |
| Lane Bryant | 0.04% | 1.01x |
| Old Navy | 0.05% | 0.99x |
| Dressbarn | 0.04% | 0.98x |
| American Eagle Outfitters | 0.05% | 0.95x |
| Chicos | 0.04% | 0.94x |
| Joe's Jeans | 0.00% | 0.91x |
| Gymboree | 0.02% | 0.85x |
Composition Percentage:
The overlap percentage between the Sweepstakes Enthusiasts audience and the Location attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
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WEBSITES
The Sweepstakes Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sweepstakes Enthusiasts audience is sweepsadvantage.com.
| Website | Composition | Index |
| sweepsadvantage.com | 1.00% | 41.23x |
| cooks.com | 1.13% | 37.37x |
| recipevip.com | 1.01% | 35.98x |
| bizrate.com | 1.50% | 34.95x |
| braincandy.net | 2.00% | 33.49x |
| roughlyexplained.com | 1.17% | 32.66x |
| compare99.com | 5.00% | 32.65x |
| 2016prices.com | 1.26% | 32.23x |
| popularscience.tv | 1.25% | 32.03x |
| catalogs.com | 1.07% | 31.32x |
Composition Percentage:
The overlap percentage between the Sweepstakes Enthusiasts audience and the Web attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweepstakes Enthusiasts audience is Assorted Topics #11497 (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).
| Content Affinity | Composition | Index |
| Assorted Topics #11497 (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 31.51% | 15.25x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.12% | 12.01x |
| Discount Shopping | 6.73% | 11.37x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.81% | 10.98x |
| ISPs & Local Services | 0.13% | 10.89x |
| Humor & Entertainment | 1.61% | 9.80x |
| Shopping Catalogs | 3.23% | 9.44x |
| As Seen On TV Products | 0.10% | 9.26x |
| Consumer Rewards | 0.54% | 9.10x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 0.95% | 8.81x |
Composition Percentage:
The overlap percentage between the Sweepstakes Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sweepstakes Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Sweepstakes Enthusiasts audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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