Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.4 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 53.33% 31.01x
Cookie Eaters 42.80% 25.34x
Patriotic Party Decoration Shoppers 44.31% 25.05x
Bargain Shopping Researchers 32.92% 24.89x
Ice Cream Shoppers 36.45% 24.30x
Budget Grocery Shoppers 38.29% 24.24x
Chocolate Lovers 41.12% 23.91x
Blender Shoppers 37.23% 23.04x
Nashville Activity Researchers 33.98% 22.98x
Orlando Activities Researchers 34.25% 22.74x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Columbia.

Location Composition Index
Columbia 0.01% 1.36x
Express Outlets 0.01% 1.32x
Old Navy 0.08% 1.21x
Brooks Brothers 0.04% 1.19x
Charlotte Russe 0.02% 1.16x
Talbots 0.06% 1.16x
Chicos 0.05% 1.15x
Madewell 0.02% 1.15x
Dressbarn 0.05% 1.13x
Gymboree 0.03% 1.12x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is candycrate.com.

Website Composition Index
candycrate.com 2.32% 94.72x
tableclothsfactory.com 1.69% 76.51x
windycitynovelties.com 1.82% 71.00x
oldtimecandy.com 4.89% 66.72x
save-on-crafts.com 3.28% 66.21x
charlotterusse.com 3.79% 60.92x
aeropostale.com 1.02% 60.36x
toofaced.com 1.10% 60.03x
albanesecandy.com 1.19% 59.67x
elfcosmetics.com 1.59% 58.67x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.22% 24.97x
Party Suppliers 21.87% 23.77x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.80% 21.11x
Costumes 1.59% 20.47x
Custom Gifts 7.20% 20.14x
Holiday Gifts 1.69% 19.74x
Toys Shopping 9.38% 19.66x
Higher-End Fashion Brands 3.14% 19.11x
Decoration & Fabric 0.08% 18.79x
Cakes & Sweets 7.15% 18.63x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female