Dstillery Audiences

SWEET TOOTHS

Audience Size: 5.2 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 45.16% 25.95x
Budget Grocery Shoppers 36.69% 23.98x
Bargain Shopping Researchers 33.91% 23.05x
Patriotic Party Decoration Shoppers 43.06% 22.83x
Big Box Shoppers 38.10% 22.47x
Ice Cream Shoppers 30.53% 21.07x
Price Conscious Grocery Shoppers 34.96% 20.73x
Coupon Researchers 33.63% 20.68x
Brides & Wedding Planners 37.26% 20.48x
Diner and Ice Cream Lovers 33.03% 20.35x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.18x
Carhartt 0.32% 1.16x
Eddie Bauer 0.02% 1.08x
Jos A. Bank Clothiers 0.04% 1.04x
Talbots 0.03% 1.01x
Gymboree 0.05% 1.01x
Zumiez 0.07% 1.00x
Journeys 0.09% 0.99x
Aeropostale 0.05% 0.99x
LOFT 0.06% 0.98x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is mymms.com.

Website Composition Index
mymms.com 1.29% 38.21x
oldtimecandy.com 3.41% 36.33x
candywarehouse.com 1.80% 33.82x
jellybelly.com 1.05% 31.23x
blaircandy.com 1.23% 31.14x
toysrus.com 2.43% 30.46x
papermart.com 2.61% 30.22x
candyfavorites.com 1.66% 30.11x
spirithalloween.com 1.02% 28.97x
rue21.com 2.31% 28.34x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 11.28% 21.40x
As Seen On TV Products 0.06% 18.97x
ISPs & Local Services 0.03% 18.00x
Decoration & Fabric 0.03% 17.74x
Quinceanera Planning 0.06% 17.26x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.20% 17.24x
Discount Shopping 2.23% 16.90x
Cheerleading 1.16% 16.58x
Toys Shopping 4.02% 16.52x
Cakes & Sweets 4.42% 16.39x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female