Dstillery Audiences

SWEET TOOTHS

Audience Size: 4.5 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 46.47% 32.95x
Budget Grocery Shoppers 37.69% 30.33x
Bargain Shopping Researchers 34.96% 28.94x
Patriotic Party Decoration Shoppers 43.63% 28.66x
Big Box Shoppers 39.16% 28.36x
Orlando Activities Researchers 31.18% 26.34x
Ice Cream Shoppers 34.90% 25.91x
Price Conscious Grocery Shoppers 35.22% 25.81x
Nashville Activity Researchers 30.51% 25.78x
Chocolate Lovers 35.97% 25.71x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Buckle.

Location Composition Index
Buckle 0.33% 1.39x
White House Black Market 0.40% 1.33x
Jos A. Bank Clothiers 0.31% 1.32x
Mens Wearhouse 0.51% 1.30x
Bonobos 0.09% 1.17x
Lane Bryant 0.05% 1.15x
Johnston and Murphy 0.54% 1.14x
Chicos 0.05% 0.98x
REI 0.01% 0.96x
Talbots 0.03% 0.90x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is oldtimecandy.com.

Website Composition Index
oldtimecandy.com 2.34% 50.27x
save-on-crafts.com 1.04% 46.92x
mymms.com 2.05% 44.52x
yankeecandle.com 1.23% 41.18x
blaircandy.com 1.41% 38.53x
jellybelly.com 1.28% 38.37x
toysrus.com 4.67% 37.81x
candywarehouse.com 2.47% 37.40x
spencersonline.com 1.41% 37.30x
katespade.com 1.51% 37.08x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 13.50% 22.05x
As Seen On TV Products 0.10% 21.97x
Toys Shopping 4.71% 19.54x
Decoration & Fabric 0.04% 18.91x
Custom Gifts 3.61% 18.81x
Discount Shopping 3.34% 18.21x
Costumes 0.70% 18.20x
Cakes & Sweets 4.85% 17.55x
Holiday Gifts 0.75% 17.32x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.28% 17.28x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female