Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.7 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 16.49% 13.89x
Candy Shoppers 20.35% 13.77x
Online Directory Searchers 17.38% 13.75x
Price Conscious Grocery Shoppers 15.86% 13.51x
Coupon Researchers 15.25% 13.25x
Bargain Shopping Researchers 11.93% 12.11x
Homemade Gifts Crafters 17.55% 11.99x
Food Delivery Service Users 5.64% 11.79x
Big Box Shoppers 15.60% 11.62x
Brides & Wedding Planners 19.66% 11.61x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.41x
J. Crew 0.01% 1.37x
Dressbarn 0.02% 1.37x
Eddie Bauer 0.01% 1.35x
Gap 0.02% 1.32x
Maurices 0.04% 1.32x
White House Black Market 0.03% 1.31x
American Eagle Outfitters 0.02% 1.28x
LOFT 0.02% 1.24x
Carhartt 0.26% 1.23x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is dollartree.com.

Website Composition Index
dollartree.com 2.82% 21.94x
crackerbarrel.com 1.13% 16.31x
littletikes.com 2.40% 15.69x
catchmyparty.com 2.76% 14.97x
funeral.com 1.88% 14.94x
bk.com 1.08% 14.88x
mariasmixingbowl.com 1.33% 14.60x
partycity.com 13.86% 14.47x
breadboozebacon.com 2.07% 13.26x
kidshealth.org 1.70% 12.85x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.27% 18.80x
Cub & Girl Scouts 0.07% 17.50x
Home Decoration - Crafts & Kids 0.04% 17.15x
Toys Shopping 0.45% 15.16x
Networking Marketing 0.06% 12.93x
Cheerleading 0.03% 12.48x
Arts & Crafts 0.10% 12.32x
Cakes & Sweets 0.61% 11.15x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 10.84x
Shopping Catalogs 0.29% 10.65x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female