Dstillery Audiences

SWEET TOOTHS

Audience Size: 1.8 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 22.49% 20.75x
Candy Shoppers 27.64% 20.32x
Price Conscious Grocery Shoppers 21.26% 19.93x
Online Directory Searchers 21.46% 19.41x
Coupon Researchers 19.79% 18.89x
Big Box Shoppers 22.16% 18.82x
Bargain Shopping Researchers 16.86% 18.64x
Brides & Wedding Planners 26.52% 18.44x
Patriotic Party Decoration Shoppers 23.57% 17.88x
Homemade Gifts Crafters 23.22% 17.35x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Maurices.

Location Composition Index
Maurices 0.03% 1.69x
Gymboree 0.01% 1.42x
Dressbarn 0.01% 1.40x
American Eagle Outfitters 0.01% 1.40x
Chicos 0.01% 1.36x
Buckle 0.02% 1.31x
Carhartt 0.14% 1.24x
The Childrens Place 0.02% 1.23x
Journeys 0.02% 1.23x
Zumiez 0.01% 1.20x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is wilton.com.

Website Composition Index
wilton.com 1.15% 31.86x
dollartree.com 5.96% 30.06x
familydollar.com 1.79% 23.31x
wineandglue.com 1.47% 22.64x
culvers.com 1.85% 22.25x
myrecipemagic.com 1.17% 21.71x
catchmyparty.com 2.13% 20.98x
crackerbarrel.com 2.71% 20.98x
kidfriendlythingstodo.com 1.27% 20.65x
crocs.com 1.64% 20.24x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 1.45% 25.39x
Cheerleading 0.12% 20.92x
Costumes 0.05% 19.73x
Custom Gifts 0.45% 17.32x
Southern California Cluster 0.03% 17.26x
Cakes & Sweets 1.43% 16.89x
Arts & Crafts 0.16% 16.63x
Cub & Girl Scouts 0.18% 16.58x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 16.55x
Toys Shopping 0.85% 16.44x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female