Explore the Sweet Tooths Audience
Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Sweet Tooths audience.
INTERESTS
The Sweet Tooths audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.
| Interest | Composition | Index |
| Candy Shoppers | 46.47% | 32.95x |
| Budget Grocery Shoppers | 37.69% | 30.33x |
| Bargain Shopping Researchers | 34.96% | 28.94x |
| Patriotic Party Decoration Shoppers | 43.63% | 28.66x |
| Big Box Shoppers | 39.16% | 28.36x |
| Orlando Activities Researchers | 31.18% | 26.34x |
| Ice Cream Shoppers | 34.90% | 25.91x |
| Price Conscious Grocery Shoppers | 35.22% | 25.81x |
| Nashville Activity Researchers | 30.51% | 25.78x |
| Chocolate Lovers | 35.97% | 25.71x |
Composition Percentage:
The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
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APPAREL RETAILERS
The Sweet Tooths audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.33% | 1.39x |
| White House Black Market | 0.40% | 1.33x |
| Jos A. Bank Clothiers | 0.31% | 1.32x |
| Mens Wearhouse | 0.51% | 1.30x |
| Bonobos | 0.09% | 1.17x |
| Lane Bryant | 0.05% | 1.15x |
| Johnston and Murphy | 0.54% | 1.14x |
| Chicos | 0.05% | 0.98x |
| REI | 0.01% | 0.96x |
| Talbots | 0.03% | 0.90x |
Composition Percentage:
The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
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WEBSITES
The Sweet Tooths audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sweet Tooths audience is oldtimecandy.com.
| Website | Composition | Index |
| oldtimecandy.com | 2.34% | 50.27x |
| save-on-crafts.com | 1.04% | 46.92x |
| mymms.com | 2.05% | 44.52x |
| yankeecandle.com | 1.23% | 41.18x |
| blaircandy.com | 1.41% | 38.53x |
| jellybelly.com | 1.28% | 38.37x |
| toysrus.com | 4.67% | 37.81x |
| candywarehouse.com | 2.47% | 37.40x |
| spencersonline.com | 1.41% | 37.30x |
| katespade.com | 1.51% | 37.08x |
Composition Percentage:
The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 13.50% | 22.05x |
| As Seen On TV Products | 0.10% | 21.97x |
| Toys Shopping | 4.71% | 19.54x |
| Decoration & Fabric | 0.04% | 18.91x |
| Custom Gifts | 3.61% | 18.81x |
| Discount Shopping | 3.34% | 18.21x |
| Costumes | 0.70% | 18.20x |
| Cakes & Sweets | 4.85% | 17.55x |
| Holiday Gifts | 0.75% | 17.32x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.28% | 17.28x |
Composition Percentage:
The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
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DEMOGRAPHICS
The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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