Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.3 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 52.94% 28.38x
Patriotic Party Decoration Shoppers 41.76% 23.27x
Budget Grocery Shoppers 35.76% 22.90x
Cookie Eaters 44.54% 22.82x
Bargain Shopping Researchers 32.31% 21.91x
Ice Cream Shoppers 37.58% 21.75x
Chocolate Lovers 41.01% 21.74x
Homemade Gifts Crafters 29.44% 20.89x
Blender Shoppers 36.95% 20.81x
Coffee Lovers 36.14% 20.43x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Belk.

Location Composition Index
Belk 0.02% 1.26x
Supreme 0.00% 1.11x
LL Bean 0.01% 1.10x
Dressbarn 0.04% 1.07x
American Eagle Outfitters 0.05% 1.05x
H&M 0.03% 1.05x
Carhartt 0.18% 1.02x
Eddie Bauer 0.01% 1.01x
Madewell 0.01% 1.01x
Journeys 0.02% 0.99x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is candycrate.com.

Website Composition Index
candycrate.com 2.42% 87.71x
tableclothsfactory.com 2.13% 67.75x
windycitynovelties.com 2.25% 61.41x
save-on-crafts.com 4.05% 56.91x
oldtimecandy.com 5.12% 56.46x
sallyhansen.com 1.03% 55.46x
candywarehouse.com 3.92% 54.87x
albanesecandy.com 1.19% 54.79x
houseofbeautyworld.com 1.16% 53.81x
candyfavorites.com 2.30% 52.52x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 22.30% 21.46x
As Seen On TV Products 0.24% 21.32x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.90% 19.10x
Costumes 1.79% 17.73x
Quinceanera Planning 0.09% 17.11x
Higher-End Fashion Brands 3.67% 17.11x
Holiday Gifts 1.91% 16.87x
Toys Shopping 10.25% 16.73x
Cakes & Sweets 7.28% 16.57x
Custom Gifts 7.82% 16.40x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female