Dstillery Audiences

SWEET TOOTHS

Audience Size: 4.9 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 45.04% 32.97x
Budget Grocery Shoppers 36.45% 30.42x
Bargain Shopping Researchers 33.47% 29.26x
Patriotic Party Decoration Shoppers 42.22% 29.05x
Big Box Shoppers 37.40% 28.78x
Price Conscious Grocery Shoppers 33.96% 26.24x
Orlando Activities Researchers 29.54% 26.19x
Ice Cream Shoppers 33.26% 25.92x
Coupon Researchers 32.72% 25.65x
Blender Shoppers 32.89% 25.52x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.24x
Aeropostale 0.04% 1.24x
Carhartt 0.27% 1.22x
American Eagle Outfitters 0.04% 1.17x
Buckle 0.03% 1.13x
Lane Bryant 0.03% 1.09x
Mens Wearhouse 0.05% 1.09x
Old Navy 0.06% 1.08x
Eddie Bauer 0.01% 1.07x
Jos A. Bank Clothiers 0.03% 1.06x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is mymms.com.

Website Composition Index
mymms.com 1.63% 46.49x
oldtimecandy.com 3.02% 46.35x
candywarehouse.com 2.29% 38.84x
toysrus.com 3.46% 38.50x
spencersonline.com 1.07% 38.03x
blaircandy.com 1.37% 37.82x
jellybelly.com 1.20% 37.73x
katespade.com 1.07% 37.67x
papermart.com 3.31% 37.06x
spirithalloween.com 1.52% 36.87x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 12.48% 23.16x
As Seen On TV Products 0.08% 21.95x
ISPs & Local Services 0.04% 20.25x
Decoration & Fabric 0.04% 19.98x
Toys Shopping 4.32% 19.55x
Discount Shopping 2.71% 19.32x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.24% 19.13x
Cakes & Sweets 4.52% 18.35x
Custom Gifts 3.40% 18.33x
Cheerleading 1.33% 17.66x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female