Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.9 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 36.49% 23.70x
Budget Grocery Shoppers 29.25% 22.39x
Patriotic Party Decoration Shoppers 33.54% 21.56x
Bargain Shopping Researchers 24.95% 20.93x
Big Box Shoppers 30.37% 20.59x
Price Conscious Grocery Shoppers 27.34% 20.46x
Coupon Researchers 26.00% 19.40x
Brides & Wedding Planners 32.40% 18.89x
Discount Big Box Shoppers 25.22% 18.55x
Gift Givers 27.41% 18.35x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Maurices.

Location Composition Index
Maurices 0.02% 1.43x
Buckle 0.01% 1.37x
Carhartt 0.19% 1.29x
Victoria's Secret 0.01% 1.26x
Mens Wearhouse 0.01% 1.14x
Old Navy 0.02% 1.13x
Journeys 0.01% 1.09x
The Childrens Place 0.01% 1.08x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is oldtimecandy.com.

Website Composition Index
oldtimecandy.com 2.34% 42.44x
candywarehouse.com 1.00% 40.58x
candyfavorites.com 1.03% 37.23x
papermart.com 1.26% 34.05x
kirklands.com 1.83% 29.60x
shindigz.com 3.16% 29.57x
veruta.com 1.31% 27.77x
wilton.com 3.66% 25.45x
journeys.com 1.65% 24.61x
kraftrecipes.com 5.26% 24.07x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 6.24% 25.67x
Cheerleading 0.66% 21.24x
Arts & Crafts 0.43% 19.62x
Costumes 0.24% 18.86x
Quinceanera Planning 0.04% 18.84x
Toys Shopping 2.08% 18.66x
Cakes & Sweets 3.18% 17.80x
Custom Gifts 1.86% 17.70x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.06% 16.79x
Holiday Gifts 0.35% 16.18x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female