Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.7 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 31.38% 16.90x
Budget Grocery Shoppers 26.91% 16.70x
Big Box Shoppers 23.08% 16.35x
Price Conscious Grocery Shoppers 25.50% 15.69x
Food Delivery Service Users 0.73% 15.47x
Homemade Gifts Crafters 19.18% 15.37x
Patriotic Party Decoration Shoppers 27.83% 15.32x
Online Directory Searchers 24.90% 15.28x
Brides & Wedding Planners 29.26% 15.09x
Gift Givers 19.28% 15.08x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.32x
Buckle 0.01% 1.29x
Journeys 0.02% 1.28x
Carhartt 0.21% 1.27x
Chicos 0.01% 1.23x
Maurices 0.02% 1.22x
The Childrens Place 0.02% 1.11x
Victoria's Secret 0.02% 1.11x
Dressbarn 0.01% 1.10x
Aeropostale 0.01% 1.07x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is oldtimecandy.com.

Website Composition Index
oldtimecandy.com 1.07% 37.88x
shindigz.com 1.50% 27.94x
wilton.com 1.85% 24.41x
kraftrecipes.com 1.48% 23.37x
dollartree.com 9.55% 23.17x
avenue.com 1.56% 20.73x
sallybeauty.com 1.32% 20.67x
christmastreeshops.com 1.11% 19.79x
girlscouts.org 1.32% 19.11x
ashleystewart.com 1.39% 18.49x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 2.68% 18.48x
Cheerleading 0.25% 16.26x
Arts & Crafts 0.23% 14.58x
Custom Gifts 0.92% 13.08x
Toys Shopping 1.08% 13.03x
Cub & Girl Scouts 0.30% 12.21x
Costumes 0.07% 12.15x
Cakes & Sweets 1.76% 12.03x
Holiday Gifts 0.14% 11.48x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 11.33x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female