Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.6 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 46.73% 58.47x
Budget Grocery Shoppers 31.88% 48.28x
Patriotic Party Decoration Shoppers 41.49% 46.70x
Bargain Shopping Researchers 30.18% 44.76x
Big Box Shoppers 32.70% 44.71x
Cookie Eaters 37.42% 43.89x
Orlando Activities Researchers 29.19% 42.47x
Chocolate Lovers 35.72% 42.39x
Ice Cream Shoppers 32.75% 42.03x
Homemade Gifts Crafters 35.44% 40.99x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Supreme.

Location Composition Index
Supreme 0.02% 1.63x
Jos A. Bank Clothiers 0.39% 1.37x
Mens Wearhouse 0.62% 1.31x
White House Black Market 0.34% 1.27x
Buckle 0.26% 1.24x
Dressbarn 0.07% 1.18x
Express Outlets 0.01% 1.15x
Gymboree 0.07% 1.13x
Bonobos 0.08% 1.13x
Ralph Lauren 0.02% 1.11x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is candycrate.com.

Website Composition Index
candycrate.com 1.50% 60.69x
tableclothsfactory.com 1.03% 49.81x
oldtimecandy.com 3.54% 48.03x
windycitynovelties.com 1.15% 47.29x
save-on-crafts.com 2.04% 44.49x
charlotterusse.com 2.21% 41.71x
albanesecandy.com 1.20% 39.12x
yankeecandle.com 2.11% 38.01x
hickoryfarms.com 1.08% 37.76x
chex.com 1.01% 37.49x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.21% 31.38x
Party Suppliers 23.40% 29.53x
Costumes 1.40% 28.50x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.66% 26.96x
Toys Shopping 8.92% 26.69x
Custom Gifts 7.09% 26.64x
Holiday Gifts 1.59% 25.20x
Decoration & Fabric 0.07% 25.09x
Cheerleading 2.55% 24.67x
Higher-End Fashion Brands 2.40% 23.95x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female