Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.3 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 18.74% 15.64x
Candy Shoppers 22.68% 15.45x
Online Directory Searchers 18.51% 15.33x
Price Conscious Grocery Shoppers 18.74% 15.24x
Coupon Researchers 17.53% 14.84x
Bargain Shopping Researchers 14.35% 14.04x
Big Box Shoppers 17.35% 13.66x
Homemade Gifts Crafters 19.87% 13.65x
Brides & Wedding Planners 21.86% 13.52x
Patriotic Party Decoration Shoppers 18.13% 13.23x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.47x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is dollartree.com.

Website Composition Index
dollartree.com 3.42% 24.37x
crackerbarrel.com 1.56% 18.81x
bk.com 1.55% 17.14x
mariasmixingbowl.com 1.52% 16.85x
geniuskitchen.com 1.50% 16.51x
steinmart.com 1.09% 16.41x
catchmyparty.com 1.89% 16.08x
breadboozebacon.com 1.72% 16.05x
littletikes.com 2.10% 15.91x
funeral.com 2.24% 15.88x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.60% 21.39x
Cheerleading 0.08% 20.95x
Costumes 0.04% 20.43x
Cub & Girl Scouts 0.11% 17.14x
Arts & Crafts 0.13% 15.53x
Home Decoration - Crafts & Kids 0.08% 15.13x
Cigars 0.03% 14.89x
Networking Marketing 0.11% 14.72x
Toys Shopping 0.55% 14.46x
Custom Gifts 0.21% 14.25x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female