Dstillery Audiences

SWEET TOOTHS

Audience Size: 4.1 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 40.99% 25.76x
Patriotic Party Decoration Shoppers 38.38% 23.31x
Budget Grocery Shoppers 32.54% 23.06x
Bargain Shopping Researchers 28.80% 22.49x
Big Box Shoppers 33.49% 21.58x
Price Conscious Grocery Shoppers 29.46% 21.21x
Coupon Researchers 28.33% 21.03x
Brides & Wedding Planners 33.65% 20.21x
Dance Clothing Shoppers 33.21% 20.10x
Photo Memory Makers 31.21% 19.84x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Journeys.

Location Composition Index
Journeys 0.01% 1.32x
Carhartt 0.15% 1.28x
Old Navy 0.01% 1.06x
Mens Wearhouse 0.01% 0.91x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is mymms.com.

Website Composition Index
mymms.com 1.08% 43.05x
oldtimecandy.com 3.48% 41.62x
candywarehouse.com 1.46% 39.11x
blaircandy.com 1.04% 36.33x
candyfavorites.com 1.43% 35.50x
papermart.com 1.92% 33.04x
rue21.com 1.63% 29.64x
stumpsparty.com 1.18% 29.12x
kirklands.com 2.83% 29.08x
shindigz.com 4.46% 27.63x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 8.98% 26.18x
Cheerleading 0.99% 22.08x
Quinceanera Planning 0.05% 21.99x
Costumes 0.36% 19.37x
Cakes & Sweets 3.95% 19.24x
Toys Shopping 2.59% 19.16x
Arts & Crafts 0.52% 18.81x
Custom Gifts 2.34% 17.18x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 16.60x
Holiday Gifts 0.48% 16.55x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female