Dstillery Audiences

SWEET TOOTHS

Audience Size: 2.8 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 9.92% 14.64x
Price Conscious Grocery Shoppers 9.47% 13.45x
Christmas Traditions Researchers 11.15% 11.94x
Candy Shoppers 15.49% 11.81x
Brides & Wedding Planners 15.68% 11.68x
Budget Grocery Shoppers 9.27% 11.60x
Online Daters 12.75% 11.37x
Homemade Gifts Crafters 13.83% 11.29x
Bargain Shopping Researchers 5.54% 11.29x
Cook at Home Parents 8.83% 10.90x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Chicos.

Location Composition Index
Chicos 0.02% 1.42x
Maurices 0.04% 1.34x
Lane Bryant 0.02% 1.28x
Zumiez 0.01% 1.21x
Victoria's Secret 0.03% 1.18x
Gap 0.02% 1.17x
Aeropostale 0.02% 1.17x
Carhartt 0.19% 1.11x
LOFT 0.01% 1.11x
Buckle 0.02% 1.10x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is mariasmixingbowl.com.

Website Composition Index
mariasmixingbowl.com 1.69% 16.83x
cleverlysimple.com 1.07% 15.19x
catchmyparty.com 2.22% 15.00x
breadboozebacon.com 2.10% 14.59x
partycity.com 1.77% 14.59x
orientaltrading.com 1.85% 14.43x
lifeasmama.com 1.34% 13.94x
yourcupofcake.com 1.07% 13.67x
kidfriendlythingstodo.com 1.06% 13.01x
cakewhiz.com 1.67% 12.83x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 12.02x
Cakes & Sweets 0.39% 11.60x
Shopping Catalogs 0.12% 11.01x
Toys Shopping 0.03% 9.79x
Coupons & Family 3.31% 8.42x
Arts & Crafts 0.04% 8.33x
Scrapbooking & Home Art Projects 1.96% 8.20x
Calendar & Holidays 0.93% 8.19x
Mommy Bloggers 3.90% 8.01x
Mail Order Food 0.17% 7.95x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female