Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.5 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 54.84% 26.78x
Budget Grocery Shoppers 34.72% 21.89x
Cookie Eaters 45.37% 21.85x
Bargain Shopping Researchers 29.60% 21.79x
Patriotic Party Decoration Shoppers 42.82% 21.61x
Ice Cream Shoppers 38.91% 20.26x
Coffee Lovers 36.17% 20.01x
Blender Shoppers 37.68% 19.87x
Engagement Ring Shoppers 39.77% 19.76x
Drug Store Shoppers 34.12% 19.55x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.12x
Chicos 0.04% 1.11x
Gymboree 0.03% 1.10x
Lane Bryant 0.04% 1.09x
Belk 0.01% 1.05x
Dressbarn 0.04% 1.05x
Talbots 0.04% 1.05x
Carhartt 0.18% 1.03x
Ralph Lauren 0.01% 1.00x
Columbia 0.01% 0.98x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is gumballs.com.

Website Composition Index
gumballs.com 0.27% 97.59x
candycrate.com 2.28% 90.23x
efavormart.com 0.84% 80.74x
lindtusa.com 0.30% 77.26x
make-fabulous-cakes.com 0.16% 73.08x
itsugar.com 0.75% 71.87x
foryourparty.com 0.25% 71.86x
wholesalefavors.com 0.10% 71.64x
bulkcandystore.com 0.13% 71.03x
candywrapperstore.com 0.15% 70.93x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 21.81% 20.98x
As Seen On TV Products 0.23% 20.48x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.97% 18.66x
Custom Gifts 6.72% 18.32x
Holiday Gifts 1.76% 17.34x
Toys Shopping 9.86% 17.06x
Cakes & Sweets 6.70% 16.83x
Costumes 1.82% 16.78x
Higher-End Fashion Brands 3.90% 16.61x
Quinceanera Planning 0.10% 16.42x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999