Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.2 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 49.28% 43.23x
Budget Grocery Shoppers 32.26% 37.20x
Cookie Eaters 38.17% 35.57x
Bargain Shopping Researchers 30.50% 34.81x
Chocolate Lovers 36.86% 33.76x
Ice Cream Shoppers 33.23% 33.65x
Orlando Activities Researchers 30.57% 33.32x
Patriotic Party Decoration Shoppers 45.04% 32.97x
Nashville Activity Researchers 30.52% 32.23x
Blender Shoppers 33.35% 32.16x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.26x
Mens Wearhouse 0.44% 1.21x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is candycrate.com.

Website Composition Index
candycrate.com 2.26% 87.09x
tableclothsfactory.com 1.47% 71.59x
windycitynovelties.com 1.61% 66.78x
oldtimecandy.com 4.40% 66.30x
save-on-crafts.com 2.86% 62.33x
charlotterusse.com 3.27% 57.85x
elfcosmetics.com 1.37% 55.52x
myweddingfavors.com 1.04% 53.61x
albanesecandy.com 1.29% 52.38x
asseenontvandbeyond.com 1.36% 52.19x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 21.36% 25.72x
Custom Gifts 6.72% 23.22x
Toys Shopping 8.49% 23.08x
Holiday Gifts 1.52% 21.92x
Cheerleading 2.43% 21.56x
Higher-End Fashion Brands 2.62% 21.26x
Cakes & Sweets 7.18% 20.60x
Discount Shopping 6.63% 20.40x
Food Cluster 5.71% 19.76x
Low Budget Shoppers 2.66% 18.75x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female