Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.5 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 11.27% 14.24x
Price Conscious Grocery Shoppers 11.56% 13.81x
Candy Shoppers 17.53% 13.46x
Online Directory Searchers 13.45% 12.96x
Budget Grocery Shoppers 12.35% 12.94x
Brides & Wedding Planners 17.81% 12.59x
Christmas Traditions Researchers 13.12% 12.56x
Homemade Gifts Crafters 14.75% 12.49x
Mother's Day Celebrators 7.86% 11.82x
Online Daters 13.38% 11.76x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.37x
Carhartt 0.31% 1.26x
Maurices 0.06% 1.23x
Eddie Bauer 0.01% 1.21x
Talbots 0.01% 1.15x
Gymboree 0.02% 1.14x
Coach 0.01% 1.14x
Old Navy 0.05% 1.14x
Michael Kors 0.02% 1.12x
Gap 0.02% 1.12x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is littletikes.com.

Website Composition Index
littletikes.com 1.24% 18.23x
mariasmixingbowl.com 1.29% 17.62x
catchmyparty.com 2.23% 17.14x
partycity.com 4.71% 16.18x
breadboozebacon.com 2.01% 15.20x
lifeasmama.com 1.27% 14.69x
hugsandcookiesxoxo.com 1.02% 13.33x
heyletsmakestuff.com 1.13% 13.00x
cakescottage.com 1.90% 12.70x
thesoccermomblog.com 1.57% 12.67x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.11% 12.92x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 11.51x
Flower Shopping 0.03% 10.69x
Mail Order Food 0.20% 9.71x
Arts & Crafts 0.06% 9.68x
Cakes & Sweets 0.38% 9.39x
Shopping Catalogs 0.14% 8.38x
Calendar & Holidays 0.81% 7.92x
Coupons & Family 2.81% 7.89x
Scrapbooking & Home Art Projects 1.59% 7.80x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female