Dstillery Audiences

SWEET TOOTHS

Audience Size: 1.4 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 65.67% 76.93x
Dessert/Sweets Bakers 47.49% 73.06x
Healthy Snacks Shoppers 48.99% 67.91x
Home Kitchen Chefs 36.86% 65.34x
Bargain Shopping Researchers 16.09% 64.78x
Cook at Home Parents 36.01% 63.18x
Shelf-Stable Food Content Readers 15.98% 63.12x
Healthy Diet Recipe Researchers 31.08% 60.39x
Cooking Show Fans 27.18% 57.26x
Home Design and Living Publication Readers 10.61% 53.21x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Buckle.

Location Composition Index
Buckle 0.03% 1.53x
Maurices 0.05% 1.53x
Journeys 0.04% 1.41x
Gap 0.01% 1.40x
Hollister 0.01% 1.37x
Mens Wearhouse 0.02% 1.31x
White House Black Market 0.02% 1.23x
American Eagle Outfitters 0.02% 1.11x
Aeropostale 0.02% 1.06x
Old Navy 0.02% 1.06x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is iscreamforbuttercream.com.

Website Composition Index
iscreamforbuttercream.com 2.29% 67.34x
canadiancookingadventures.com 1.48% 66.77x
kitchenmeetsgirl.com 1.08% 66.65x
thebakerupstairs.com 1.20% 66.31x
howtomakecerealtreats.com 1.88% 65.83x
jamhands.net 1.84% 65.52x
thegoldlininggirl.com 1.53% 65.11x
gratefulprayerthankfulheart.com 1.64% 64.90x
sprinklesomesugar.com 1.39% 64.88x
serenabakessimplyfromscratch.com 2.85% 62.39x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.91% 47.31x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 45.08x
Coupons & Family 11.14% 33.13x
Mommy Bloggers 11.91% 28.11x
Low Carb Diets 4.75% 27.27x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.60% 26.64x
Scrapbooking & Home Art Projects 4.32% 24.35x
Home Decoration Content Readers 18.66% 23.00x
Canada Shopping - Kitchenware 0.25% 22.28x
Family on a Budget 24.25% 21.49x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female