Dstillery Audiences

SWEET TOOTHS

Audience Size: 2.8 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 48.41% 32.84x
Budget Grocery Shoppers 33.88% 27.72x
Patriotic Party Decoration Shoppers 41.85% 26.86x
Cookie Eaters 39.12% 26.19x
Bargain Shopping Researchers 34.20% 25.67x
Orlando Activities Researchers 32.21% 25.31x
Chocolate Lovers 37.80% 24.84x
Ice Cream Shoppers 35.86% 24.76x
Nashville Activity Researchers 31.32% 24.65x
Homemade Gifts Crafters 35.60% 24.55x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.34x
Mens Wearhouse 0.63% 1.31x
Supreme 0.01% 1.28x
Jos A. Bank Clothiers 0.36% 1.25x
Belk 0.02% 1.24x
White House Black Market 0.25% 1.17x
Johnston and Murphy 0.15% 1.10x
Dressbarn 0.06% 1.10x
Levi Strauss 0.02% 1.10x
Journeys 0.08% 1.08x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is candycrate.com.

Website Composition Index
candycrate.com 1.99% 76.34x
tableclothsfactory.com 1.31% 61.47x
windycitynovelties.com 1.46% 57.98x
oldtimecandy.com 4.33% 56.49x
save-on-crafts.com 2.58% 54.23x
charlotterusse.com 2.88% 51.20x
elfcosmetics.com 1.21% 48.32x
albanesecandy.com 1.35% 45.57x
asseenontvandbeyond.com 1.25% 45.24x
hickoryfarms.com 1.32% 44.91x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.22% 22.52x
Party Suppliers 20.50% 21.83x
Costumes 1.33% 20.67x
Custom Gifts 6.78% 19.02x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.54% 18.98x
Toys Shopping 8.04% 18.89x
Decoration & Fabric 0.07% 18.48x
Quinceanera Planning 0.10% 18.27x
Cheerleading 2.23% 18.25x
Holiday Gifts 1.58% 18.02x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female