Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.2 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 33.44% 17.57x
Budget Grocery Shoppers 28.92% 16.93x
Patriotic Party Decoration Shoppers 30.31% 16.06x
Price Conscious Grocery Shoppers 26.22% 15.77x
Big Box Shoppers 28.60% 15.77x
Brides & Wedding Planners 29.61% 15.18x
Bargain Shopping Researchers 23.72% 15.11x
Online Directory Searchers 25.47% 14.89x
Coupon Researchers 23.66% 14.80x
Gift Givers 25.23% 14.64x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Buckle.

Location Composition Index
Buckle 0.01% 1.61x
Gap 0.01% 1.42x
White House Black Market 0.01% 1.32x
Express 0.01% 1.32x
Maurices 0.02% 1.29x
Carhartt 0.19% 1.23x
Mens Wearhouse 0.02% 1.22x
Dressbarn 0.01% 1.18x
Journeys 0.01% 1.07x
Old Navy 0.02% 1.06x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is oldtimecandy.com.

Website Composition Index
oldtimecandy.com 1.62% 36.35x
shindigz.com 2.27% 26.28x
kirklands.com 1.00% 25.68x
wilton.com 2.73% 22.89x
kraftrecipes.com 2.97% 21.63x
journeys.com 1.01% 21.24x
dollartree.com 13.57% 21.12x
burlington.com 1.52% 20.32x
sallybeauty.com 2.29% 19.80x
chasing-fireflies.com 1.24% 19.23x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 4.26% 20.98x
Cheerleading 0.49% 19.51x
Arts & Crafts 0.32% 16.77x
Toys Shopping 1.62% 15.29x
Custom Gifts 1.33% 14.70x
Cakes & Sweets 2.54% 13.76x
Costumes 0.14% 13.36x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 13.12x
Holiday Gifts 0.22% 12.99x
Quinceanera Planning 0.02% 12.80x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female