Dstillery Audiences

SWEET TOOTHS

Audience Size: 4.2 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 42.49% 25.54x
Patriotic Party Decoration Shoppers 38.13% 23.48x
Budget Grocery Shoppers 33.47% 22.85x
Bargain Shopping Researchers 31.64% 22.08x
Big Box Shoppers 34.30% 21.53x
Price Conscious Grocery Shoppers 30.67% 20.69x
Coupon Researchers 31.61% 20.41x
Brides & Wedding Planners 34.16% 20.06x
Misc-Deal Seekers or Coupon Shoppers 27.63% 19.46x
Discount Big Box Shoppers 28.35% 19.33x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Coach.

Location Composition Index
Coach 0.02% 1.32x
Buckle 0.03% 1.28x
Aeropostale 0.03% 1.22x
Carhartt 0.24% 1.19x
Hollister 0.02% 1.16x
Zumiez 0.04% 1.15x
Journeys 0.05% 1.14x
White House Black Market 0.03% 1.14x
American Eagle Outfitters 0.03% 1.12x
Chicos 0.03% 1.10x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is mymms.com.

Website Composition Index
mymms.com 1.27% 42.20x
oldtimecandy.com 4.07% 39.87x
candywarehouse.com 1.72% 37.81x
blaircandy.com 1.21% 35.01x
jellybelly.com 1.03% 34.96x
candyfavorites.com 1.64% 33.91x
papermart.com 2.35% 32.42x
toysrus.com 1.08% 31.17x
rue21.com 2.04% 29.38x
kirklands.com 3.24% 28.81x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 10.02% 23.88x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 21.39x
Quinceanera Planning 0.07% 20.85x
Cheerleading 1.14% 20.49x
Costumes 0.41% 18.19x
Toys Shopping 3.20% 18.12x
Cakes & Sweets 4.12% 17.95x
Arts & Crafts 0.57% 17.22x
As Seen On TV Products 0.03% 17.16x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.11% 16.24x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female