Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.6 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 44.13% 36.82x
Budget Grocery Shoppers 33.40% 31.88x
Bargain Shopping Researchers 31.03% 30.15x
Big Box Shoppers 33.74% 29.93x
Patriotic Party Decoration Shoppers 44.61% 29.35x
Cookie Eaters 35.82% 28.88x
Chocolate Lovers 34.58% 28.33x
Orlando Activities Researchers 29.74% 28.29x
Ice Cream Shoppers 32.52% 28.07x
Nashville Activity Researchers 29.85% 27.31x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Supreme.

Location Composition Index
Supreme 0.01% 1.41x
Jos A. Bank Clothiers 0.39% 1.37x
Mens Wearhouse 0.61% 1.31x
Buckle 0.27% 1.25x
LL Bean 0.01% 1.24x
White House Black Market 0.35% 1.23x
Bonobos 0.08% 1.15x
Johnston and Murphy 0.35% 1.07x
Dressbarn 0.06% 1.05x
Lane Bryant 0.05% 1.03x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is candycrate.com.

Website Composition Index
candycrate.com 1.39% 55.91x
oldtimecandy.com 3.35% 44.94x
windycitynovelties.com 1.08% 43.76x
save-on-crafts.com 1.92% 41.38x
charlotterusse.com 2.06% 39.08x
albanesecandy.com 1.16% 36.92x
hickoryfarms.com 1.03% 35.50x
yankeecandle.com 2.00% 35.44x
secretmenus.com 1.10% 34.85x
mymms.com 2.94% 34.24x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.16% 23.30x
Party Suppliers 18.05% 21.95x
Costumes 1.03% 20.33x
Toys Shopping 6.87% 19.81x
Custom Gifts 5.36% 19.64x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.48% 19.23x
Decoration & Fabric 0.06% 18.44x
Holiday Gifts 1.19% 18.43x
Cheerleading 1.96% 18.24x
Discount Shopping 5.06% 18.15x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female