Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.4 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 47.73% 28.14x
Budget Grocery Shoppers 33.46% 22.51x
Cookie Eaters 39.65% 22.36x
Chocolate Lovers 36.89% 21.73x
Bargain Shopping Researchers 31.24% 21.29x
Ice Cream Shoppers 34.91% 21.13x
Patriotic Party Decoration Shoppers 43.02% 21.09x
Nashville Activity Researchers 30.07% 20.87x
Blender Shoppers 34.22% 20.51x
Orlando Activities Researchers 31.02% 20.43x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.35% 1.17x
Jos A. Bank Clothiers 0.22% 1.16x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is candycrate.com.

Website Composition Index
candycrate.com 2.31% 84.18x
tableclothsfactory.com 1.57% 69.53x
windycitynovelties.com 1.71% 64.71x
oldtimecandy.com 4.64% 63.17x
save-on-crafts.com 3.07% 60.52x
charlotterusse.com 3.51% 55.84x
toofaced.com 1.02% 54.89x
elfcosmetics.com 1.48% 53.66x
sharperimage.com 1.03% 51.73x
albanesecandy.com 1.24% 51.29x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 20.56% 21.54x
Custom Gifts 6.56% 19.30x
Toys Shopping 8.43% 19.13x
Holiday Gifts 1.52% 18.46x
Higher-End Fashion Brands 2.71% 18.12x
Cheerleading 2.38% 17.79x
Cakes & Sweets 6.80% 17.59x
Discount Shopping 6.80% 17.15x
Food Cluster 5.60% 16.87x
Beach & Intimate Wear 1.66% 15.35x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female