Dstillery Audiences

SWEET TOOTHS

Audience Size: 3.4 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Candy Shoppers.

Interest Composition Index
Candy Shoppers 52.63% 28.74x
Patriotic Party Decoration Shoppers 42.37% 23.80x
Cookie Eaters 43.74% 23.58x
Budget Grocery Shoppers 37.74% 23.25x
Bargain Shopping Researchers 33.57% 23.10x
Orlando Activities Researchers 32.99% 22.89x
Chocolate Lovers 40.67% 22.62x
Ice Cream Shoppers 38.43% 22.31x
Nashville Activity Researchers 33.11% 21.88x
Blender Shoppers 37.75% 21.69x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Dressbarn.

Location Composition Index
Dressbarn 0.05% 1.30x
Belk 0.02% 1.29x
Lane Bryant 0.05% 1.26x
Patagonia 0.01% 1.21x
Jos A. Bank Clothiers 0.09% 1.17x
LL Bean 0.01% 1.16x
Talbots 0.05% 1.15x
Journeys 0.03% 1.15x
Chicos 0.05% 1.14x
Levi Strauss 0.01% 1.09x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is candycrate.com.

Website Composition Index
candycrate.com 2.28% 92.16x
tableclothsfactory.com 1.82% 73.33x
windycitynovelties.com 1.94% 67.27x
save-on-crafts.com 3.51% 62.70x
oldtimecandy.com 4.95% 62.38x
houseofbeautyworld.com 1.00% 59.54x
albanesecandy.com 1.15% 58.07x
coach.com 1.06% 57.39x
aeropostale.com 1.09% 57.34x
charlotterusse.com 4.04% 57.24x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.21% 22.31x
Party Suppliers 20.55% 21.99x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.79% 19.01x
Costumes 1.60% 18.42x
Custom Gifts 7.07% 17.85x
Holiday Gifts 1.68% 17.85x
Higher-End Fashion Brands 3.23% 17.77x
Toys Shopping 9.33% 17.76x
Decoration & Fabric 0.07% 17.24x
Cakes & Sweets 6.73% 17.19x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female