Dstillery Audiences

SWEET TOOTHS

Audience Size: 1.4 Million Devices

Explore the Sweet Tooths Audience

Below you'll find more information about the Sweet Tooths audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Sweet Tooths audience.

Dstillery Crafted Audiences

INTERESTS

The Sweet Tooths audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweet Tooths audience is Dessert/Sweets Bakers.

Interest Composition Index
Dessert/Sweets Bakers 35.29% 74.50x
Home Kitchen Chefs 22.48% 70.49x
Home Kitchen Bakers 73.47% 65.79x
Cooking Show Fans 16.66% 64.61x
Healthy Diet Recipe Researchers 21.19% 64.59x
Cookie Recipe Researchers 57.91% 61.41x
Recipe Researchers 17.14% 60.01x
Healthy Snacks Shoppers 56.66% 57.53x
Cook at Home Parents 37.72% 55.47x
Gourmet Food & Wine Researchers 12.98% 53.89x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Interest attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweet Tooths audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweet Tooths audience is Maurices.

Location Composition Index
Maurices 0.03% 1.35x
Zumiez 0.01% 1.10x
Old Navy 0.01% 1.04x
Gymboree 0.01% 0.97x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Location attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sweet Tooths audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sweet Tooths audience is howtomakecerealtreats.com.

Website Composition Index
howtomakecerealtreats.com 1.48% 58.13x
gratefulprayerthankfulheart.com 1.10% 54.97x
thegoldlininggirl.com 1.16% 54.69x
iscreamforbuttercream.com 1.66% 54.48x
yourcupofcake.com 2.48% 53.64x
jamhands.net 1.39% 53.36x
cakewhiz.com 5.22% 52.83x
easypeasypleasy.com 1.31% 52.52x
bigbearswife.com 2.43% 52.43x
chelsweets.com 4.54% 52.34x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Web attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweet Tooths audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.58% 40.62x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 33.18x
Coupons & Family 8.51% 30.15x
Low Carb Diets 3.40% 27.09x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.81% 24.91x
Mommy Bloggers 10.73% 24.78x
Parenting & Children's Activities 0.16% 23.76x
Home Decoration Content Readers 13.16% 23.49x
Family on a Budget 20.70% 21.30x
Vegans & Animal Welfare 0.11% 20.30x
Composition Percentage: The overlap percentage between the Sweet Tooths audience and the Content Affinity attribute.
Index: A comparison of the Sweet Tooths audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweet Tooths audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female