Dstillery Audiences

SWIMMING ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Swimming Enthusiasts Audience

Below you'll find more information about the Swimming Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Swimming Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Swimming Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Swimming Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 42.45% 31.19x
Competitive Sports Participants 38.40% 29.17x
Sporting Goods Shoppers 36.30% 26.44x
Running Enthusiasts 35.10% 26.28x
Home Custom Bedroom Decorators 32.46% 26.26x
Custom Home Lighting Shoppers 32.46% 26.22x
Online Health Researchers 32.48% 26.08x
Olympics Fans 38.09% 26.00x
Vacation Rental Accommodation Researchers 35.09% 25.18x
Tutoring Resources Researchers 34.97% 25.01x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Interest attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Swimming Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Swimming Enthusiasts audience is The North Face.

Location Composition Index
The North Face 0.02% 1.83x
Jos A. Bank Clothiers 0.06% 1.60x
REI 0.02% 1.54x
Club Monaco 0.01% 1.53x
Lululemon 0.04% 1.52x
Ralph Lauren 0.01% 1.51x
Armani 0.02% 1.51x
Talbots 0.04% 1.48x
Chicos 0.06% 1.47x
Brooks Brothers 0.03% 1.40x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Location attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Swimming Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Swimming Enthusiasts audience is swimmingrank.com.

Website Composition Index
swimmingrank.com 1.19% 79.94x
tyr.com 1.23% 57.07x
gophersports.com 1.07% 41.81x
goduke.com 1.97% 39.39x
yalebulldogs.com 1.27% 38.91x
trifind.com 1.43% 37.78x
goheels.com 1.04% 37.55x
californiagoldenblogs.com 1.20% 36.15x
swimoutlet.com 1.72% 35.70x
diehards.com 1.19% 35.23x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Web attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Swimming Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.72% 26.30x
Lacrosse College Athletics 1.94% 22.28x
Virginia Athletics 0.85% 21.67x
Florida College Athletics 6.65% 20.31x
Pac 12 Sports 2.10% 20.16x
Southeast College Athletics 2.28% 18.46x
New England & Ivy League Sports 4.06% 17.06x
College Sports 2.23% 17.03x
Upstate New York State Athletics 0.25% 15.50x
US Soccer 1.97% 13.95x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Swimming Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male