Dstillery Audiences

SWIMMING ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Swimming Enthusiasts Audience

Below you'll find more information about the Swimming Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Swimming Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Swimming Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Swimming Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 38.58% 36.58x
Competitive Sports Participants 31.50% 33.56x
College Athletic Scholarships Researchers 39.09% 33.35x
Running Enthusiasts 29.30% 32.07x
Online Health Researchers 26.43% 31.03x
Financial News Readers 27.77% 30.71x
Executive Travelers 30.08% 30.49x
Custom Home Lighting Shoppers 23.48% 30.30x
Home Custom Bedroom Decorators 23.48% 30.30x
Liberal News Readers 26.55% 30.03x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Interest attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Swimming Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Swimming Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.58x
Old Navy 0.02% 1.30x
Aeropostale 0.01% 1.17x
Express 0.01% 1.15x
Carhartt 0.11% 1.10x
The Childrens Place 0.01% 0.87x
Maurices 0.01% 0.83x
Victoria's Secret 0.01% 0.82x
Journeys 0.01% 0.81x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Location attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Swimming Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Swimming Enthusiasts audience is ncaa.org.

Website Composition Index
ncaa.org 2.24% 60.45x
ncsasports.org 2.72% 50.20x
streakingthelawn.com 1.18% 40.25x
teamusa.org 2.43% 38.35x
offtackleempire.com 1.27% 37.08x
pga.com 2.48% 36.35x
swimswam.com 8.24% 35.05x
triathlete.com 1.97% 35.03x
backingthepack.com 1.04% 34.70x
insidethehall.com 1.61% 34.53x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Web attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Swimming Enthusiasts audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.66% 33.80x
College Sports 0.87% 30.50x
Illinois College Sports 0.25% 30.32x
Virginia Athletics 0.27% 30.04x
Florida College Athletics 2.11% 28.80x
New England & Ivy League Sports 1.33% 28.62x
Southeast College Athletics 0.88% 25.71x
Pac 12 Sports 0.69% 24.27x
Institutional Investing 0.33% 23.57x
Tennis, Golf & Boxing 3.11% 22.20x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Swimming Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male