Dstillery Audiences

SWIMMING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Swimming Enthusiasts Audience

Below you'll find more information about the Swimming Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Swimming Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Swimming Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Swimming Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 39.51% 29.04x
College Athletic Scholarships Researchers 38.41% 26.90x
Competitive Sports Participants 36.09% 26.02x
Running Enthusiasts 32.23% 24.08x
Executive Travelers 33.47% 23.84x
Olympics Fans 35.41% 23.80x
Sporting Goods Shoppers 34.83% 23.34x
Online Health Researchers 29.65% 23.22x
Home Custom Bedroom Decorators 28.97% 22.78x
Custom Home Lighting Shoppers 28.97% 22.78x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Interest attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Swimming Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Swimming Enthusiasts audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.29x
Talbots 0.01% 1.28x
Mens Wearhouse 0.06% 1.24x
Jos A. Bank Clothiers 0.01% 1.23x
Chicos 0.01% 1.19x
Banana Republic 0.01% 1.12x
Old Navy 0.02% 1.11x
LOFT 0.01% 1.05x
Carhartt 0.13% 0.98x
White House Black Market 0.01% 0.96x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Location attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Swimming Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Swimming Enthusiasts audience is swimmingrank.com.

Website Composition Index
swimmingrank.com 1.37% 64.98x
ironman.com 1.44% 39.96x
ncaa.org 7.07% 37.25x
goduke.com 1.22% 35.34x
californiagoldenblogs.com 1.26% 33.17x
trifind.com 1.37% 30.89x
yalebulldogs.com 1.04% 30.87x
landof10.com 1.78% 30.71x
gocrimson.com 1.39% 30.06x
seccountry.com 1.21% 29.70x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Web attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Swimming Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.49% 26.26x
Lacrosse College Athletics 1.57% 25.17x
Virginia Athletics 0.70% 24.77x
Florida College Athletics 5.39% 23.95x
Pac 12 Sports 1.19% 21.59x
Southeast College Athletics 1.70% 20.91x
New England & Ivy League Sports 3.19% 20.22x
College Sports 1.74% 20.10x
Upstate New York State Athletics 0.19% 17.43x
US Soccer 1.53% 16.12x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Swimming Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male