Dstillery Audiences

SWIMMING ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Swimming Enthusiasts Audience

Below you'll find more information about the Swimming Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Swimming Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Swimming Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Swimming Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 39.55% 28.70x
College Athletic Scholarships Researchers 40.13% 26.41x
Competitive Sports Participants 32.61% 26.33x
Running Enthusiasts 30.54% 24.53x
Olympics Fans 34.48% 24.28x
Online Health Researchers 28.21% 23.44x
Executive Travelers 31.98% 23.35x
Sporting Goods Shoppers 32.22% 23.24x
Cholesterol Researchers 24.52% 23.01x
Financial News Readers 26.80% 22.87x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Interest attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Swimming Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Swimming Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.04x
Victoria's Secret 0.01% 1.60x
Chicos 0.01% 1.55x
Mens Wearhouse 0.01% 1.38x
Old Navy 0.01% 1.22x
Maurices 0.01% 1.18x
Carhartt 0.14% 1.09x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Location attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Swimming Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Swimming Enthusiasts audience is swimmingrank.com.

Website Composition Index
swimmingrank.com 1.17% 71.97x
ironman.com 1.06% 48.09x
ncaa.org 5.55% 44.74x
trifind.com 1.15% 39.47x
californiagoldenblogs.com 1.03% 38.52x
gocrimson.com 1.10% 36.55x
streakingthelawn.com 1.63% 34.57x
ncsasports.org 6.24% 34.13x
backingthepack.com 1.22% 31.45x
rydercup.com 1.36% 30.95x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Web attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Swimming Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.40% 29.70x
Virginia Athletics 0.59% 27.64x
Lacrosse College Athletics 1.27% 26.56x
Florida College Athletics 4.21% 25.58x
Pac 12 Sports 0.91% 22.80x
College Sports 1.52% 22.59x
New England & Ivy League Sports 2.60% 22.43x
Southeast College Athletics 1.33% 21.72x
Upstate New York State Athletics 0.15% 18.70x
US Soccer 1.29% 17.97x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Swimming Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male