Dstillery Audiences

SWIMMING ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Swimming Enthusiasts Audience

Below you'll find more information about the Swimming Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Swimming Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Swimming Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Swimming Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 41.47% 26.03x
Competitive Sports Participants 38.81% 23.65x
College Athletic Scholarships Researchers 40.51% 23.30x
Olympics Fans 36.90% 21.98x
Custom Home Lighting Shoppers 32.38% 21.67x
Home Custom Bedroom Decorators 32.39% 21.67x
Running Enthusiasts 34.84% 21.63x
Sporting Goods Shoppers 37.74% 21.53x
Online Health Researchers 33.75% 21.35x
Work Hard, Play Hard Travelers 37.50% 21.15x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Interest attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Swimming Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Swimming Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.68x
Bonobos 0.01% 1.53x
REI 0.02% 1.50x
Talbots 0.04% 1.40x
Kate Spade 0.03% 1.40x
Ann Taylor 0.02% 1.39x
Urban Outfitters 0.04% 1.38x
Lululemon 0.05% 1.36x
Tommy Bahama 0.02% 1.35x
Madewell 0.03% 1.35x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Location attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Swimming Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Swimming Enthusiasts audience is swimmingrank.com.

Website Composition Index
swimmingrank.com 1.03% 58.29x
tyr.com 1.07% 45.77x
ironman.com 1.53% 33.14x
goduke.com 1.45% 32.44x
ncaa.org 7.64% 31.42x
trifind.com 1.24% 29.12x
yalebulldogs.com 1.06% 28.31x
seccountry.com 1.26% 28.27x
swimoutlet.com 1.14% 28.00x
californiagoldenblogs.com 1.37% 27.79x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Web attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Swimming Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.56% 23.34x
Virginia Athletics 0.69% 20.45x
Lacrosse College Athletics 1.57% 20.16x
Florida College Athletics 5.76% 18.88x
Pac 12 Sports 1.71% 18.24x
Southeast College Athletics 1.83% 17.30x
College Sports 1.89% 16.38x
New England & Ivy League Sports 3.44% 15.83x
Upstate New York State Athletics 0.21% 14.31x
US Soccer 1.66% 12.85x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Swimming Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male