Dstillery Audiences

SWIMMING ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Swimming Enthusiasts Audience

Below you'll find more information about the Swimming Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Swimming Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Swimming Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Swimming Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 40.00% 31.39x
Competitive Sports Participants 30.75% 27.46x
Running Enthusiasts 29.20% 27.34x
College Athletic Scholarships Researchers 39.96% 26.58x
Liberal News Readers 29.18% 26.26x
Financial News Readers 27.48% 25.79x
Cholesterol Researchers 25.50% 25.52x
Boston Trip Planners 28.11% 24.96x
Custom Home Lighting Shoppers 22.96% 24.90x
Home Custom Bedroom Decorators 22.96% 24.90x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Interest attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Swimming Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Swimming Enthusiasts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.68x
White House Black Market 0.03% 1.62x
Talbots 0.01% 1.62x
Jos A. Bank Clothiers 0.02% 1.62x
Banana Republic 0.02% 1.58x
LOFT 0.02% 1.53x
Chicos 0.02% 1.47x
J. Crew 0.01% 1.46x
Gap 0.02% 1.26x
Forever 21 0.01% 1.21x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Location attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Swimming Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Swimming Enthusiasts audience is swimmingrank.com.

Website Composition Index
swimmingrank.com 1.21% 77.62x
ncsasports.org 1.18% 51.44x
teamusa.org 1.04% 41.14x
swimswam.com 8.42% 39.29x
insidenu.com 1.13% 35.49x
insidethehall.com 3.31% 34.42x
gophersports.com 2.51% 34.23x
streakingthelawn.com 1.47% 33.41x
thedailygopher.com 1.38% 33.26x
backingthepack.com 1.49% 32.87x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Web attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Swimming Enthusiasts audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.45% 28.02x
Illinois College Sports 0.63% 25.85x
Florida College Athletics 1.74% 25.14x
College Sports 0.70% 24.25x
New England & Ivy League Sports 1.33% 24.10x
Lacrosse College Athletics 0.58% 22.28x
Southeast College Athletics 1.67% 21.60x
Tennis, Golf & Boxing 1.85% 19.95x
Institutional Investing 0.12% 19.08x
Pac 12 Sports 1.80% 18.99x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Swimming Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male