Dstillery Audiences

SWIMMING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Swimming Enthusiasts Audience

Below you'll find more information about the Swimming Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Swimming Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Swimming Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Swimming Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 34.20% 23.67x
Competitive Sports Participants 35.10% 23.61x
Custom Home Lighting Shoppers 31.58% 21.79x
Home Custom Bedroom Decorators 31.58% 21.79x
Running Enthusiasts 29.36% 21.08x
Sporting Goods Shoppers 32.75% 21.00x
Cholesterol Researchers 27.64% 20.56x
Olympics Fans 32.85% 19.95x
Liberal News Readers 24.01% 19.91x
Nashville Activity Researchers 29.97% 19.85x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Interest attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Swimming Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Swimming Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.94x
Madewell 0.03% 1.88x
Chicos 0.07% 1.71x
Intermix 0.01% 1.63x
Kate Spade 0.02% 1.57x
Jos A. Bank Clothiers 0.14% 1.56x
Free People 0.02% 1.55x
Uniqlo 0.02% 1.47x
LL Bean 0.01% 1.47x
Lorna Jane 0.01% 1.46x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Location attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Swimming Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Swimming Enthusiasts audience is swimmingrank.com.

Website Composition Index
swimmingrank.com 1.24% 135.44x
tyr.com 1.88% 95.85x
jolynclothing.com 2.23% 89.24x
swimswam.com 3.05% 75.18x
ironman.com 2.29% 62.21x
flotrack.org 1.29% 55.31x
trifind.com 1.28% 53.44x
brownbears.com 1.04% 52.94x
ncaa.org 10.75% 44.24x
yogaoutlet.com 1.83% 42.92x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Web attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Swimming Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.09% 22.03x
Virginia Athletics 1.21% 21.59x
Lacrosse College Athletics 3.02% 21.38x
Florida College Athletics 8.04% 18.62x
Southeast College Athletics 3.16% 16.74x
Pac 12 Sports 3.44% 16.48x
College Sports 2.90% 16.36x
New England & Ivy League Sports 5.77% 16.10x
Upstate New York State Athletics 0.33% 15.12x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.23% 13.68x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Swimming Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male