Dstillery Audiences

SWIMMING ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Swimming Enthusiasts Audience

Below you'll find more information about the Swimming Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Swimming Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Swimming Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Swimming Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 39.33% 35.59x
Competitive Sports Participants 30.44% 31.96x
Running Enthusiasts 28.47% 31.37x
College Athletic Scholarships Researchers 38.78% 30.87x
Financial News Readers 28.11% 29.64x
Cholesterol Researchers 25.35% 29.51x
Liberal News Readers 28.71% 29.48x
Online Health Researchers 25.82% 29.46x
Home Custom Bedroom Decorators 23.11% 29.40x
Custom Home Lighting Shoppers 23.11% 29.40x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Interest attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Swimming Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Swimming Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.88x
Carhartt 0.05% 0.97x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Location attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Swimming Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Swimming Enthusiasts audience is swimmingrank.com.

Website Composition Index
swimmingrank.com 1.33% 92.36x
ncaa.org 1.55% 64.06x
ncsasports.org 2.01% 54.49x
teamusa.org 1.78% 42.40x
swimswam.com 8.77% 38.27x
pga.com 1.76% 35.81x
triathlete.com 2.43% 34.35x
streakingthelawn.com 1.21% 33.57x
backingthepack.com 1.11% 31.97x
flotrack.org 1.06% 30.67x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Web attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Swimming Enthusiasts audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.85% 26.44x
College Sports 0.77% 25.87x
New England & Ivy League Sports 1.34% 25.82x
Illinois College Sports 0.59% 24.84x
Lacrosse College Athletics 0.51% 24.49x
Virginia Athletics 0.33% 24.22x
Institutional Investing 0.20% 23.48x
Tennis, Golf & Boxing 2.33% 22.47x
Southeast College Athletics 1.32% 19.83x
US Soccer 0.56% 18.07x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Swimming Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male