Dstillery Audiences

SWIMMING ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Swimming Enthusiasts Audience

Below you'll find more information about the Swimming Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Swimming Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Swimming Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Swimming Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 39.94% 33.36x
Competitive Sports Participants 38.12% 32.24x
Home Custom Bedroom Decorators 31.42% 30.21x
Custom Home Lighting Shoppers 31.41% 30.19x
Online Health Researchers 31.01% 28.82x
Vacation Rental Accommodation Researchers 33.76% 28.78x
Sporting Goods Shoppers 35.52% 28.72x
Running Enthusiasts 32.92% 28.03x
Nashville Activity Researchers 30.50% 27.90x
Tutoring Resources Researchers 33.80% 27.68x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Interest attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Swimming Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Swimming Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 1.79x
Jos A. Bank Clothiers 0.50% 1.75x
Bonobos 0.12% 1.68x
LL Bean 0.01% 1.45x
White House Black Market 0.41% 1.43x
Intermix 0.02% 1.39x
REI 0.02% 1.39x
Supreme 0.01% 1.36x
The North Face 0.03% 1.35x
Patagonia 0.02% 1.34x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Location attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Swimming Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Swimming Enthusiasts audience is swimmingrank.com.

Website Composition Index
swimmingrank.com 2.13% 121.64x
jolynclothing.com 1.40% 95.61x
swimming.org 1.39% 79.52x
tyr.com 2.37% 79.51x
flotrack.org 1.01% 58.46x
dartmouthsports.com 1.23% 53.79x
brownbears.com 1.25% 53.34x
pennathletics.com 1.11% 51.36x
nusports.com 1.29% 50.99x
gostanford.com 1.47% 49.33x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Web attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Swimming Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.09% 28.21x
Virginia Athletics 1.25% 25.87x
Lacrosse College Athletics 2.80% 25.09x
Florida College Athletics 8.58% 21.49x
Pac 12 Sports 3.12% 21.39x
College Sports 2.86% 20.36x
Southeast College Athletics 3.31% 20.33x
New England & Ivy League Sports 5.78% 19.67x
Upstate New York State Athletics 0.31% 19.51x
Shopping Catalogs 3.01% 14.40x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Swimming Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male