Dstillery Audiences

SWIMMING ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Swimming Enthusiasts Audience

Below you'll find more information about the Swimming Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Swimming Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Swimming Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Swimming Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 35.67% 49.36x
Competitive Sports Participants 35.16% 46.92x
Home Custom Bedroom Decorators 29.62% 42.15x
Running Enthusiasts 29.53% 40.71x
Custom Home Lighting Shoppers 30.38% 40.60x
Online Health Researchers 29.36% 40.55x
Olympics Fans 34.54% 40.21x
Sporting Goods Shoppers 33.21% 40.15x
Vacation Rental Accommodation Researchers 32.91% 39.67x
Cholesterol Researchers 27.78% 39.34x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Interest attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Swimming Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Swimming Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.45% 1.79x
Bonobos 0.06% 1.53x
Free People 0.03% 1.50x
Chicos 0.07% 1.49x
Supreme 0.02% 1.38x
Topshop 0.01% 1.37x
Johnston and Murphy 0.13% 1.36x
LOFT 0.07% 1.34x
Urban Outfitters 0.05% 1.32x
The North Face 0.02% 1.32x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Location attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Swimming Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Swimming Enthusiasts audience is swimmingrank.com.

Website Composition Index
swimmingrank.com 1.75% 125.76x
jolynclothing.com 1.64% 98.12x
swimming.org 1.07% 87.47x
tyr.com 1.94% 85.05x
guhoyas.com 1.02% 67.77x
swimswam.com 3.37% 66.39x
flotrack.org 1.04% 60.87x
dartmouthsports.com 1.15% 57.49x
brownbears.com 1.20% 57.15x
ironman.com 2.49% 52.46x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Web attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Swimming Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.34% 31.21x
Virginia Athletics 1.50% 28.58x
Lacrosse College Athletics 3.34% 28.41x
Florida College Athletics 9.81% 24.11x
Pac 12 Sports 3.87% 23.60x
College Sports 3.35% 22.26x
Southeast College Athletics 3.84% 21.99x
Upstate New York State Athletics 0.40% 21.79x
New England & Ivy League Sports 6.91% 21.55x
Washington D.C. Hotels 0.02% 16.22x
Composition Percentage: The overlap percentage between the Swimming Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Swimming Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Swimming Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male