Explore the T-Mobile Customers Audience
Below you'll find more information about the T-Mobile Customers audience, broken down in different categories based on their digital and physical behaviors. These are 191.4 thousand unique devices whose actions qualify for the T-Mobile Customers audience.
INTERESTS
The T-Mobile Customers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile Customers audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 3.10% | 1.07x |
| Readers of Dominican Republic Content | 2.40% | 0.94x |
| Readers of Caribbean Content | 2.35% | 0.94x |
| Readers of El Salvadoran Content | 2.00% | 0.81x |
| Colombia Trip Planners | 2.05% | 0.79x |
| Readers of South American Content | 1.75% | 0.78x |
| Readers of Guatemalan Content | 1.85% | 0.72x |
| Readers of Belizean Content | 1.75% | 0.69x |
| Readers of Panamanian Content | 1.40% | 0.63x |
| Readers of Puerto Rican Content | 1.30% | 0.63x |
Composition Percentage:
The overlap percentage between the T-Mobile Customers audience and the Interest attribute.
Index: A comparison of the T-Mobile Customers audience to the internet population.
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APPAREL RETAILERS
The T-Mobile Customers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile Customers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.02% | 0.39x |
Composition Percentage:
The overlap percentage between the T-Mobile Customers audience and the Location attribute.
Index: A comparison of the T-Mobile Customers audience to the internet population.
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WEBSITES
The T-Mobile Customers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the T-Mobile Customers audience is t-mobile.com.
| Website | Composition | Index |
| t-mobile.com | 3.35% | 4.52x |
| telemundo.com | 1.11% | 3.31x |
| univision.com | 1.95% | 2.43x |
| xxlmag.com | 1.33% | 1.57x |
| atlantablackstar.com | 1.49% | 1.30x |
| lifelistener.com | 1.05% | 1.25x |
| ktla.com | 1.15% | 1.01x |
| lensvid.com | 1.12% | 0.99x |
| shareably.net | 1.61% | 0.90x |
| worldlifestyle.com | 1.69% | 0.86x |
Composition Percentage:
The overlap percentage between the T-Mobile Customers audience and the Web attribute.
Index: A comparison of the T-Mobile Customers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile Customers audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.20% | 5.19x |
| Southern California Cluster | 0.05% | 4.05x |
| Men's Fashion Shopping | 0.02% | 3.61x |
| Latin American Spanish Language News | 0.35% | 3.15x |
| Spain News | 0.70% | 2.97x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.81x |
| Gossip & Entertainment | 0.20% | 2.61x |
| Peru Media | 0.10% | 2.51x |
| Alternative Movie Streaming | 0.02% | 2.41x |
| Mexico Cluster | 0.35% | 2.39x |
Composition Percentage:
The overlap percentage between the T-Mobile Customers audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile Customers audience to the internet population.
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DEMOGRAPHICS
The T-Mobile Customers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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