TV ADVERTISING PROFESSIONALS

Audience Size: 2.3 Million Devices

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Explore the TV Advertising Professionals Audience

Below you'll find more information about the TV Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the TV Advertising Professionals audience.

INTERESTS

The TV Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV Advertising Professionals audience is Entertainment Industry Decision Makers.

Interest	Composition	Index
Entertainment Industry Decision Makers	82.68%	58.85x
Liberal News Readers	54.66%	46.64x
Advertising Professionals	66.80%	41.35x
Entertainment & Tabloid Magazine Readers	55.90%	40.91x
TV Junkies	44.96%	38.83x
Mens Fitness Publication Readers	48.90%	37.83x
Media Buying Professionals	54.50%	34.59x
Cholesterol Researchers	45.69%	34.45x
Financial News Readers	41.78%	34.30x
Luxury Second Home Owners	44.67%	33.50x

Composition Percentage: The overlap percentage between the TV Advertising Professionals audience and the Interest attribute.

Index: A comparison of the TV Advertising Professionals audience to the internet population.

APPAREL RETAILERS

The TV Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV Advertising Professionals audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.01%	2.07x
American Apparel	0.04%	2.00x
Ann Taylor	0.03%	1.80x
Free People	0.02%	1.80x
Zara	0.03%	1.76x
Lorna Jane	0.01%	1.75x
Calvin Klein	0.01%	1.70x
Saint Laurent Paris	0.01%	1.69x
Hugo Boss	0.02%	1.68x
Armani	0.03%	1.64x

Composition Percentage: The overlap percentage between the TV Advertising Professionals audience and the Location attribute.

Index: A comparison of the TV Advertising Professionals audience to the internet population.

WEBSITES

The TV Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV Advertising Professionals audience is screendaily.com.

Website	Composition	Index
screendaily.com	0.28%	87.43x
theplaylist.net	1.26%	82.07x
mcuexchange.com	0.22%	81.18x
cynopsis.com	0.61%	79.36x
digiday.com	0.55%	78.42x
laist.com	0.59%	77.85x
bowerypresents.com	0.47%	77.53x
beet.tv	0.35%	76.91x
newscred.com	0.39%	75.14x
france24.com	1.59%	74.93x

Composition Percentage: The overlap percentage between the TV Advertising Professionals audience and the Web attribute.

Index: A comparison of the TV Advertising Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV Advertising Professionals audience is Marketing Professionals.

Content Affinity	Composition	Index
Marketing Professionals	12.32%	24.03x
Assorted Topics #11662 (Viral Media, Paid Traffic)	7.33%	21.81x
Mobile Industry Information	3.91%	21.63x
Feminism	2.43%	21.40x
Film Production	3.92%	19.49x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.54%	19.41x
London Tourism & Events	0.72%	19.10x
Local & Travel England - East Midlands	0.29%	18.89x
Celebrity Gossip	6.78%	18.81x
Australia & New Zealand Media	8.11%	18.18x

Composition Percentage: The overlap percentage between the TV Advertising Professionals audience and the Content Affinity attribute.

Index: A comparison of the TV Advertising Professionals audience to the internet population.

DEMOGRAPHICS

The TV Advertising Professionals audience resonates most for the following age and income brackets.

Age

55-64

Income

Over $250,000