TV ADVERTISING PROFESSIONALS

Audience Size: 3.1 Million Devices

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Explore the TV Advertising Professionals Audience

Below you'll find more information about the TV Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the TV Advertising Professionals audience.

INTERESTS

The TV Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV Advertising Professionals audience is Entertainment Industry Decision Makers.

Interest	Composition	Index
Entertainment Industry Decision Makers	85.54%	64.81x
Liberal News Readers	65.43%	51.50x
Advertising Professionals	67.88%	50.91x
Entertainment & Tabloid Magazine Readers	69.60%	50.79x
Mens Fitness Publication Readers	63.83%	47.13x
TV Junkies	61.81%	46.11x
Cholesterol Researchers	57.22%	44.82x
Financial News Readers	55.04%	44.36x
Media Buying Professionals	57.05%	43.39x
Boston Trip Planners	55.67%	43.02x

Composition Percentage: The overlap percentage between the TV Advertising Professionals audience and the Interest attribute.

Index: A comparison of the TV Advertising Professionals audience to the internet population.

APPAREL RETAILERS

The TV Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV Advertising Professionals audience is Belk.

Location	Composition	Index
Belk	0.01%	1.75x
Bonobos	0.01%	1.57x
Forever 21	0.04%	1.53x
Free People	0.02%	1.49x
Uniqlo	0.01%	1.49x
REI	0.01%	1.42x
Brooks Brothers	0.02%	1.42x
American Apparel	0.02%	1.39x
Urban Outfitters	0.03%	1.38x
Chicos	0.04%	1.38x

Composition Percentage: The overlap percentage between the TV Advertising Professionals audience and the Location attribute.

Index: A comparison of the TV Advertising Professionals audience to the internet population.

WEBSITES

The TV Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV Advertising Professionals audience is nylon.com.

Website	Composition	Index
nylon.com	1.08%	44.52x
ntknetwork.com	1.65%	40.65x
trekmovie.com	1.43%	38.98x
weeklystandard.com	2.07%	38.26x
moneyish.com	1.14%	38.25x
gaystarnews.com	2.15%	37.68x
recode.net	4.94%	37.14x
kargo.com	1.19%	36.16x
gettyimages.com	4.26%	35.41x
plantbasednews.org	1.73%	34.90x

Composition Percentage: The overlap percentage between the TV Advertising Professionals audience and the Web attribute.

Index: A comparison of the TV Advertising Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV Advertising Professionals audience is London Tourism & Events.

Content Affinity	Composition	Index
London Tourism & Events	0.39%	25.69x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.11%	25.11x
Mysticism	0.36%	24.43x
Australia & New Zealand Media	6.53%	22.90x
Mobile Industry Information	2.32%	22.54x
Feminism	1.31%	22.01x
Celebrity Gossip	2.73%	21.31x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.55%	21.12x
Marketing Professionals	3.87%	20.81x
England Tourism	0.04%	20.33x

Composition Percentage: The overlap percentage between the TV Advertising Professionals audience and the Content Affinity attribute.

Index: A comparison of the TV Advertising Professionals audience to the internet population.

DEMOGRAPHICS

The TV Advertising Professionals audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male