Dstillery Audiences

TABLET RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Tablet Researchers Audience

Below you'll find more information about the Tablet Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Tablet Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Tablet Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tablet Researchers audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 47.89% 63.27x
Android Fans 49.08% 63.19x
High End TV Shoppers 50.67% 61.54x
IT Decision Makers 45.82% 58.66x
Laptop Researchers 42.25% 52.47x
Camera Review Readers 39.38% 51.75x
Tech News Enthusiasts 34.26% 48.99x
Techies 30.70% 47.28x
iPhone Users 35.86% 44.49x
Movie and Game Review Readers 31.09% 44.29x
Composition Percentage: The overlap percentage between the Tablet Researchers audience and the Interest attribute.
Index: A comparison of the Tablet Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tablet Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tablet Researchers audience is REI.

Location Composition Index
REI 0.03% 1.24x
Jos A. Bank Clothiers 0.33% 1.24x
Mens Wearhouse 0.54% 1.23x
Dressbarn 0.05% 1.18x
Levi Strauss 0.01% 1.14x
White House Black Market 0.17% 1.13x
Johnston and Murphy 0.12% 1.11x
Uniqlo 0.01% 1.11x
Abercrombie & Fitch 0.03% 1.11x
Columbia 0.02% 1.10x
Composition Percentage: The overlap percentage between the Tablet Researchers audience and the Location attribute.
Index: A comparison of the Tablet Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tablet Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tablet Researchers audience is tomsitpro.com.

Website Composition Index
tomsitpro.com 1.03% 55.44x
redmondmag.com 1.46% 51.94x
phoronix.com 1.37% 51.23x
asus.com 5.08% 50.37x
sevenforums.com 1.91% 50.29x
neogaf.com 1.36% 48.81x
avforums.com 1.93% 48.67x
ultrabookreview.com 1.12% 47.33x
overclock.net 3.10% 47.19x
notebookreview.com 3.29% 46.46x
Composition Percentage: The overlap percentage between the Tablet Researchers audience and the Web attribute.
Index: A comparison of the Tablet Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tablet Researchers audience is Technology News.

Content Affinity Composition Index
Technology News 22.99% 21.83x
Content Streamers & Downloaders 0.14% 19.36x
Build Your Own Computer Enthusiasts 33.54% 18.96x
Studio & Franchise Video Game Players 9.10% 18.96x
Robotics 2.07% 18.32x
Mobile Phone Networks 4.42% 17.48x
Gadgets 0.74% 17.37x
Telescopes 1.44% 16.95x
Smartphones 51.62% 16.94x
Assorted Topics (Toys, T-Shirts, Volvos) 0.26% 16.00x
Composition Percentage: The overlap percentage between the Tablet Researchers audience and the Content Affinity attribute.
Index: A comparison of the Tablet Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tablet Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male