Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 27.77% 35.01x
Power Tools Shoppers 28.94% 31.47x
Grill Masters 28.96% 31.38x
Beer Aficionados 23.63% 30.54x
Home Brewing Enthusiasts 26.91% 29.63x
Home Exterior Design Enthusiasts 22.32% 29.20x
BBQ Enthusiasts 27.83% 28.89x
Product Manuals Researchers 24.71% 28.22x
Texas Activity Researchers 20.39% 28.20x
Spa and Pool Owners 24.66% 27.98x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.47% 1.55x
Johnston and Murphy 0.20% 1.35x
Mens Wearhouse 0.64% 1.31x
White House Black Market 0.29% 1.28x
Buckle 0.23% 1.27x
LL Bean 0.01% 1.25x
Bonobos 0.08% 1.23x
The North Face 0.03% 1.20x
Chicos 0.08% 1.18x
Ann Taylor 0.03% 1.15x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is grillgrate.com.

Website Composition Index
grillgrate.com 1.32% 42.48x
dishformyrv.com 1.56% 31.25x
grillagrills.com 1.58% 27.55x
chargriller.com 1.22% 27.31x
snakeriverfarms.com 2.79% 27.27x
howtobbqright.com 1.29% 26.66x
majorleaguefishing.com 1.55% 25.35x
smoking-meat.com 3.93% 25.35x
virtualweberbullet.com 1.57% 24.79x
traegergrills.com 4.30% 24.60x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 6.40% 28.29x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.26% 18.96x
Home Improvement Contractor 1.99% 18.74x
Rural Living 0.17% 18.39x
Sports Apparel 0.94% 17.95x
Handyman Tools 0.04% 17.69x
Survival Guides 0.45% 16.72x
Flags & Trump 0.12% 16.70x
Telescopes 1.29% 15.21x
Motorsports 1.69% 14.30x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male