Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 30.82% 26.91x
Power Tools Shoppers 31.78% 24.64x
College Football Fans 29.68% 23.93x
Grill Masters 31.26% 23.88x
NCAA Fans 27.78% 23.78x
Home Exterior Design Enthusiasts 26.90% 23.63x
Home Brewing Enthusiasts 30.85% 23.11x
Beer Aficionados 26.36% 22.98x
Texas Activity Researchers 24.03% 22.82x
Spa and Pool Owners 29.46% 22.79x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.40x
Chicos 0.06% 1.24x
Talbots 0.04% 1.20x
Eddie Bauer 0.02% 1.13x
White House Black Market 0.09% 1.11x
The North Face 0.02% 1.10x
Express 0.03% 1.10x
Journeys 0.05% 1.10x
Lane Bryant 0.04% 1.08x
Old Navy 0.08% 1.07x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is grillgrate.com.

Website Composition Index
grillgrate.com 1.04% 52.70x
majorleaguefishing.com 1.03% 41.60x
dishformyrv.com 1.13% 38.44x
snakeriverfarms.com 2.18% 35.00x
traegergrills.com 2.11% 34.44x
campingworld.com 1.43% 33.57x
smoking-meat.com 3.10% 33.53x
virtualweberbullet.com 1.00% 32.54x
kingsford.com 1.04% 30.90x
greatamericancountry.com 2.78% 28.78x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 3.81% 24.86x
Sports Apparel 0.48% 16.37x
Home Improvement Contractor 0.91% 16.20x
Rural Living 0.09% 15.53x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.77% 15.30x
Survival Guides 0.24% 14.72x
Handyman Tools 0.02% 14.44x
Illinois College Sports 0.35% 13.52x
Mail Order Food 1.25% 13.44x
Telescopes 0.88% 13.41x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male