Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 1.8 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 10.18% 23.33x
BBQ Recipe Researchers 16.57% 21.90x
Vodka Enthusiasts 5.47% 21.38x
Meat Smokers Receipe Researchers 15.06% 20.92x
NCAA Fans 21.57% 20.21x
College Football Fans 22.07% 19.52x
Grill Masters 13.26% 19.32x
Louisiana State University Tigers Fans 14.31% 19.23x
Whiskey Enthusiasts 11.01% 18.64x
NCAA Football Fans 20.84% 18.62x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.99x
Lane Bryant 0.01% 1.68x
Buckle 0.03% 1.66x
LOFT 0.02% 1.54x
Dressbarn 0.02% 1.43x
Chicos 0.02% 1.32x
Express 0.03% 1.30x
Lululemon 0.01% 1.23x
White House Black Market 0.02% 1.22x
American Eagle Outfitters 0.02% 1.22x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is cyclonefanatic.com.

Website Composition Index
cyclonefanatic.com 2.48% 32.98x
widerightnattylite.com 1.18% 30.86x
smoking-meat.com 2.65% 30.08x
fbschedules.com 1.64% 27.90x
goodbullhunting.com 1.37% 26.86x
gamecocksonline.com 1.06% 23.04x
bigten.org 1.02% 21.64x
cyclones.com 1.26% 21.49x
offtackleempire.com 1.64% 21.21x
blackheartgoldpants.com 1.58% 21.14x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 0.58% 24.02x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.09% 14.39x
Sports - Golf, Hunting, Fishing 0.05% 13.65x
College Sports 0.20% 13.04x
Virginia Athletics 0.10% 12.89x
Florida College Athletics 0.75% 12.57x
Farming & Agriculture 0.18% 12.17x
South Carolina Travel 0.05% 11.75x
Fire Fighting 0.05% 11.75x
Illinois College Sports 0.39% 11.31x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male