Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Grill Masters.

Interest Composition Index
Grill Masters 28.69% 17.44x
Beer Aficionados 23.83% 16.28x
College Football Fans 24.45% 16.00x
Reusable Drinkware Shoppers 30.78% 15.70x
Spa and Pool Owners 25.16% 15.28x
NCAA Fans 20.11% 14.91x
BBQ Enthusiasts 28.79% 14.86x
BBQ Recipe Researchers 26.14% 14.76x
Men's Clothing Shoppers 22.02% 14.24x
Sporting Goods Shoppers 22.77% 13.94x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.38x
Chicos 0.05% 1.18x
Tommy Bahama 0.02% 1.09x
LOFT 0.04% 1.09x
Gymboree 0.03% 1.04x
Carhartt 0.20% 1.03x
Lane Bryant 0.04% 1.02x
Talbots 0.04% 1.01x
Belk 0.01% 0.99x
Eddie Bauer 0.01% 0.98x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is kcbs.us.

Website Composition Index
kcbs.us 0.07% 99.94x
blacklightningsweepstakes.com 0.06% 89.65x
grillgrate.com 0.80% 87.52x
ternyc.com 0.07% 87.00x
americanroadmagazine.com 0.07% 86.47x
itsourfabfashlife.com 0.10% 85.50x
littlehug.com 0.05% 84.48x
absolute-forum.com 0.33% 84.41x
rewards.todayschristianmusic.com 0.17% 84.07x
slowpresswines.com 0.06% 83.93x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 6.50% 21.05x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.48% 15.31x
Home Improvement Contractor 3.24% 13.27x
Sports Apparel 0.96% 12.81x
Motorsports 1.54% 12.66x
Rural Living 0.20% 12.49x
Survival Guides 0.58% 12.38x
Beer, Wine & Alcohol 3.23% 11.87x
Flags & Trump 0.13% 11.48x
Handyman Tools 0.05% 10.94x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999