Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 26.03% 16.27x
Power Tools Shoppers 29.61% 16.10x
College Football Fans 27.57% 15.92x
NCAA Fans 24.26% 15.84x
Home Brewing Enthusiasts 25.03% 15.46x
Home Exterior Design Enthusiasts 24.00% 15.27x
Meat Smokers Receipe Researchers 25.74% 15.06x
Product Manuals Researchers 25.25% 15.02x
Getting Off the Grid Travelers 26.24% 14.68x
RV Owners and Upgraders 26.25% 14.55x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.40x
Carhartt 0.21% 1.20x
LOFT 0.01% 1.18x
Gap 0.01% 1.16x
White House Black Market 0.01% 1.15x
Jos A. Bank Clothiers 0.01% 1.14x
Lane Bryant 0.01% 1.12x
Mens Wearhouse 0.02% 1.11x
The Childrens Place 0.02% 1.09x
Journeys 0.02% 1.09x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is snakeriverfarms.com.

Website Composition Index
snakeriverfarms.com 1.07% 34.10x
dishformyrv.com 1.26% 28.21x
smoking-meat.com 3.82% 24.43x
pplmotorhomes.com 1.20% 21.71x
greatamericancountry.com 1.94% 20.70x
everything-about-rving.com 1.03% 20.55x
cheaperthandirt.com 2.06% 19.97x
westmarine.com 1.33% 19.89x
bbqdryrubs.com 1.13% 19.35x
grabagun.com 1.21% 18.86x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 1.86% 17.89x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.41% 14.75x
Illinois College Sports 0.18% 13.42x
Fire Fighting 0.54% 11.99x
Virginia Athletics 0.20% 11.66x
Home Improvement Contractor 0.03% 11.57x
Texas Off-Roading 0.03% 11.36x
Scuba Diving 0.06% 11.29x
Electronic Cabling 0.25% 11.24x
Southeast College Athletics 0.66% 11.21x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male