Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Grill Masters.

Interest Composition Index
Grill Masters 28.48% 17.78x
Power Tools Shoppers 27.53% 17.30x
Beer Aficionados 23.83% 16.83x
Reusable Drinkware Shoppers 30.49% 16.01x
College Football Fans 25.60% 15.98x
Spa and Pool Owners 24.85% 15.84x
BBQ Enthusiasts 28.55% 15.47x
NCAA Fans 21.67% 15.21x
BBQ Recipe Researchers 26.26% 15.10x
Men's Clothing Shoppers 21.34% 14.91x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.06% 1.16x
Express Outlets 0.00% 1.09x
Talbots 0.05% 1.08x
LOFT 0.04% 1.08x
Carhartt 0.21% 1.06x
Dressbarn 0.05% 1.06x
Belk 0.02% 1.03x
LL Bean 0.01% 1.03x
REI 0.02% 1.03x
Gymboree 0.03% 0.95x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is dishformyrv.com.

Website Composition Index
dishformyrv.com 1.69% 58.08x
smoking-meat.com 3.04% 51.23x
grillagrills.com 1.10% 46.28x
snakeriverfarms.com 2.40% 46.12x
firecraft.com 1.06% 44.68x
virtualweberbullet.com 1.42% 43.85x
greatamericancountry.com 4.57% 42.12x
campingworld.com 4.25% 39.01x
traegergrills.com 6.54% 38.77x
doityourselfrv.com 2.77% 37.58x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 6.72% 20.97x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.39% 14.82x
Home Improvement Contractor 3.01% 13.75x
Rural Living 0.22% 12.81x
Motorsports 1.52% 12.81x
Survival Guides 0.57% 12.22x
Sports Apparel 1.05% 12.00x
Flags & Trump 0.13% 11.95x
Beer, Wine & Alcohol 3.46% 11.84x
Handyman Tools 0.04% 11.82x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male