Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 24.85% 20.06x
NCAA Fans 22.43% 19.85x
Craft Spirits Enthusiasts 21.29% 19.65x
Home Exterior Design Enthusiasts 19.97% 19.51x
Home Brewing Enthusiasts 22.57% 18.55x
College Football Fans 24.89% 18.35x
Power Tools Shoppers 26.56% 18.32x
Spa and Pool Owners 23.42% 17.71x
Darts Enthusiasts 24.62% 17.64x
Work Hard, Play Hard Travelers 21.06% 17.55x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.19x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is smoking-meat.com.

Website Composition Index
smoking-meat.com 2.78% 27.75x
cyclonefanatic.com 1.01% 26.45x
greatamericancountry.com 1.34% 23.64x
pga.com 1.25% 22.05x
stihlusa.com 1.02% 22.04x
tractorhouse.com 1.43% 21.51x
scout.com 1.09% 21.09x
thesportsdrop.com 2.50% 20.27x
seriouslysmoked.com 1.09% 17.87x
weathertech.com 2.78% 17.68x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 0.97% 21.81x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.26% 18.06x
Auctions & Repossessions 0.12% 15.64x
Electronic Cabling 0.06% 15.35x
Construction Apparel 0.11% 15.28x
Paper & Packaging 0.04% 15.17x
Telescopes 0.13% 14.59x
Networking Marketing 0.12% 14.51x
Lighting & Power 0.23% 14.00x
Yard Structures 0.17% 13.96x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male