Explore the Tailgate Enthusiasts Audience
Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.
INTERESTS
The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tailgate Enthusiasts audience is Grill Masters.
| Interest | Composition | Index |
| Grill Masters | 28.69% | 17.44x |
| Beer Aficionados | 23.83% | 16.28x |
| College Football Fans | 24.45% | 16.00x |
| Reusable Drinkware Shoppers | 30.78% | 15.70x |
| Spa and Pool Owners | 25.16% | 15.28x |
| NCAA Fans | 20.11% | 14.91x |
| BBQ Enthusiasts | 28.79% | 14.86x |
| BBQ Recipe Researchers | 26.14% | 14.76x |
| Men's Clothing Shoppers | 22.02% | 14.24x |
| Sporting Goods Shoppers | 22.77% | 13.94x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.38x |
| Chicos | 0.05% | 1.18x |
| Tommy Bahama | 0.02% | 1.09x |
| LOFT | 0.04% | 1.09x |
| Gymboree | 0.03% | 1.04x |
| Carhartt | 0.20% | 1.03x |
| Lane Bryant | 0.04% | 1.02x |
| Talbots | 0.04% | 1.01x |
| Belk | 0.01% | 0.99x |
| Eddie Bauer | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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WEBSITES
The Tailgate Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tailgate Enthusiasts audience is kcbs.us.
| Website | Composition | Index |
| kcbs.us | 0.07% | 99.94x |
| blacklightningsweepstakes.com | 0.06% | 89.65x |
| grillgrate.com | 0.80% | 87.52x |
| ternyc.com | 0.07% | 87.00x |
| americanroadmagazine.com | 0.07% | 86.47x |
| itsourfabfashlife.com | 0.10% | 85.50x |
| littlehug.com | 0.05% | 84.48x |
| absolute-forum.com | 0.33% | 84.41x |
| rewards.todayschristianmusic.com | 0.17% | 84.07x |
| slowpresswines.com | 0.06% | 83.93x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 6.50% | 21.05x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.48% | 15.31x |
| Home Improvement Contractor | 3.24% | 13.27x |
| Sports Apparel | 0.96% | 12.81x |
| Motorsports | 1.54% | 12.66x |
| Rural Living | 0.20% | 12.49x |
| Survival Guides | 0.58% | 12.38x |
| Beer, Wine & Alcohol | 3.23% | 11.87x |
| Flags & Trump | 0.13% | 11.48x |
| Handyman Tools | 0.05% | 10.94x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Tailgate Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999
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