Explore the Tailgate Enthusiasts Audience
Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.
INTERESTS
The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 10.18% | 23.33x |
| BBQ Recipe Researchers | 16.57% | 21.90x |
| Vodka Enthusiasts | 5.47% | 21.38x |
| Meat Smokers Receipe Researchers | 15.06% | 20.92x |
| NCAA Fans | 21.57% | 20.21x |
| College Football Fans | 22.07% | 19.52x |
| Grill Masters | 13.26% | 19.32x |
| Louisiana State University Tigers Fans | 14.31% | 19.23x |
| Whiskey Enthusiasts | 11.01% | 18.64x |
| NCAA Football Fans | 20.84% | 18.62x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.01% | 1.99x |
| Lane Bryant | 0.01% | 1.68x |
| Buckle | 0.03% | 1.66x |
| LOFT | 0.02% | 1.54x |
| Dressbarn | 0.02% | 1.43x |
| Chicos | 0.02% | 1.32x |
| Express | 0.03% | 1.30x |
| Lululemon | 0.01% | 1.23x |
| White House Black Market | 0.02% | 1.22x |
| American Eagle Outfitters | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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WEBSITES
The Tailgate Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tailgate Enthusiasts audience is cyclonefanatic.com.
| Website | Composition | Index |
| cyclonefanatic.com | 2.48% | 32.98x |
| widerightnattylite.com | 1.18% | 30.86x |
| smoking-meat.com | 2.65% | 30.08x |
| fbschedules.com | 1.64% | 27.90x |
| goodbullhunting.com | 1.37% | 26.86x |
| gamecocksonline.com | 1.06% | 23.04x |
| bigten.org | 1.02% | 21.64x |
| cyclones.com | 1.26% | 21.49x |
| offtackleempire.com | 1.64% | 21.21x |
| blackheartgoldpants.com | 1.58% | 21.14x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 0.58% | 24.02x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.09% | 14.39x |
| Sports - Golf, Hunting, Fishing | 0.05% | 13.65x |
| College Sports | 0.20% | 13.04x |
| Virginia Athletics | 0.10% | 12.89x |
| Florida College Athletics | 0.75% | 12.57x |
| Farming & Agriculture | 0.18% | 12.17x |
| South Carolina Travel | 0.05% | 11.75x |
| Fire Fighting | 0.05% | 11.75x |
| Illinois College Sports | 0.39% | 11.31x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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