Explore the Tailgate Enthusiasts Audience
Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.
INTERESTS
The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 30.22% | 20.62x |
| Meat Smokers Receipe Researchers | 32.17% | 19.50x |
| Power Tools Shoppers | 31.12% | 19.37x |
| Grill Masters | 28.41% | 18.71x |
| Home Exterior Design Enthusiasts | 27.31% | 18.64x |
| Home Brewing Enthusiasts | 29.69% | 18.45x |
| NCAA Fans | 29.38% | 18.44x |
| College Football Fans | 30.24% | 18.42x |
| Spa and Pool Owners | 29.51% | 17.77x |
| Beer Aficionados | 26.58% | 17.69x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.04% | 1.28x |
| Carhartt | 0.38% | 1.24x |
| Talbots | 0.03% | 1.17x |
| Lane Bryant | 0.04% | 1.15x |
| Belk | 0.01% | 1.13x |
| Chicos | 0.05% | 1.12x |
| Jos A. Bank Clothiers | 0.04% | 1.12x |
| Eddie Bauer | 0.02% | 1.06x |
| White House Black Market | 0.06% | 1.03x |
| Buckle | 0.05% | 1.02x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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WEBSITES
The Tailgate Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tailgate Enthusiasts audience is dishformyrv.com.
| Website | Composition | Index |
| dishformyrv.com | 1.13% | 34.10x |
| traegergrills.com | 1.36% | 31.01x |
| snakeriverfarms.com | 2.29% | 29.88x |
| smoking-meat.com | 3.21% | 28.17x |
| seccountry.com | 1.17% | 25.45x |
| cyclonefanatic.com | 1.03% | 25.12x |
| greatamericancountry.com | 2.32% | 25.09x |
| espnmediazone.com | 1.79% | 23.56x |
| landof10.com | 3.00% | 23.15x |
| rvupgradestore.com | 1.65% | 22.26x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 3.23% | 21.72x |
| Home Improvement Contractor | 0.61% | 14.04x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.72% | 13.57x |
| Rural Living | 0.07% | 13.24x |
| Handyman Tools | 0.01% | 13.13x |
| Survival Guides | 0.21% | 12.79x |
| Sports Apparel | 0.60% | 12.49x |
| Telescopes | 0.74% | 12.04x |
| Illinois College Sports | 0.29% | 12.03x |
| Motorsports | 1.26% | 11.91x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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