Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 24.58% 18.83x
NCAA Fans 22.14% 18.54x
Craft Spirits Enthusiasts 20.81% 17.98x
Home Exterior Design Enthusiasts 18.74% 17.55x
College Football Fans 24.33% 17.34x
Power Tools Shoppers 24.62% 17.15x
Home Brewing Enthusiasts 21.93% 16.90x
Louisiana State University Tigers Fans 19.75% 16.44x
Work Hard, Play Hard Travelers 20.57% 16.38x
Spa and Pool Owners 22.72% 16.35x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.35x
Talbots 0.01% 1.27x
Jos A. Bank Clothiers 0.02% 1.27x
White House Black Market 0.02% 1.18x
Forever 21 0.01% 1.16x
Carhartt 0.25% 1.15x
Lane Bryant 0.02% 1.09x
Chicos 0.02% 1.08x
Dressbarn 0.02% 1.05x
Mens Wearhouse 0.03% 1.04x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is cyclonefanatic.com.

Website Composition Index
cyclonefanatic.com 1.12% 26.49x
smoking-meat.com 3.39% 25.83x
greatamericancountry.com 1.49% 23.04x
thesportsdrop.com 1.53% 20.71x
bristolmotorspeedway.com 1.86% 20.42x
seriouslysmoked.com 1.01% 20.34x
vegasinsider.com 1.76% 19.66x
gmauthority.com 1.20% 18.64x
weathertech.com 1.83% 18.10x
jesspryles.com 1.40% 18.03x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 1.02% 19.71x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.28% 19.36x
Auctions & Repossessions 0.08% 17.60x
Marijuana 0.03% 16.53x
Pool Cleaning 0.09% 15.30x
Construction Apparel 0.05% 14.89x
Virginia Athletics 0.22% 14.23x
Yard Structures 0.10% 13.71x
Car Keys, Locks & Remotes 0.27% 13.12x
Motorsports 0.65% 13.03x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male