Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 24.40% 23.13x
Craft Spirits Enthusiasts 24.23% 22.94x
Meat Smokers Receipe Researchers 25.61% 22.45x
Home Exterior Design Enthusiasts 22.17% 22.36x
Power Tools Shoppers 29.88% 22.24x
College Football Fans 27.08% 21.76x
Home Brewing Enthusiasts 24.63% 21.61x
Getting Off the Grid Travelers 24.47% 20.70x
Darts Enthusiasts 26.54% 20.70x
Product Manuals Researchers 24.67% 20.69x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.02% 1.34x
Hollister 0.01% 1.27x
Old Navy 0.02% 1.18x
Carhartt 0.15% 1.15x
Mens Wearhouse 0.01% 1.15x
Zumiez 0.01% 1.12x
Banana Republic 0.01% 1.11x
Journeys 0.02% 1.08x
Aeropostale 0.01% 1.08x
Lane Bryant 0.01% 1.08x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is dishformyrv.com.

Website Composition Index
dishformyrv.com 1.11% 38.80x
smoking-meat.com 3.00% 31.12x
bassmaster.com 1.01% 27.86x
greatamericancountry.com 1.38% 27.42x
dewalt.com 1.17% 25.62x
americanrifleman.org 1.04% 25.56x
pga.com 1.69% 25.36x
stihlusa.com 1.40% 25.21x
scout.com 1.43% 24.67x
tractorhouse.com 1.95% 24.55x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 1.11% 23.17x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.34% 22.69x
Auctions & Repossessions 0.21% 16.98x
Electronic Cabling 0.13% 16.17x
Telescopes 0.25% 16.13x
Fire Fighting 0.36% 16.09x
Yard Structures 0.38% 15.55x
Virginia Athletics 0.13% 14.87x
Amateur Radios 0.51% 14.74x
Construction Apparel 0.19% 14.72x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male