Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 18.06% 19.97x
BBQ Recipe Researchers 18.45% 19.23x
Craft Spirits Enthusiasts 14.61% 18.72x
College Football Fans 23.18% 18.19x
NCAA Fans 20.82% 18.14x
Grill Masters 15.72% 17.57x
Louisiana State University Tigers Fans 15.42% 17.49x
NCAA Football Fans 21.32% 17.21x
SEC Fans 20.77% 16.72x
March Madness Enthusiasts 21.08% 16.67x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.50x
Zumiez 0.02% 1.45x
Chicos 0.02% 1.26x
Mens Wearhouse 0.03% 1.23x
White House Black Market 0.02% 1.22x
American Eagle Outfitters 0.02% 1.19x
Dressbarn 0.01% 1.19x
Gap 0.01% 1.18x
Banana Republic 0.01% 1.17x
Buckle 0.02% 1.13x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is majorleaguefishing.com.

Website Composition Index
majorleaguefishing.com 1.22% 41.03x
smoking-meat.com 2.78% 28.12x
widerightnattylite.com 1.21% 27.84x
cyclonefanatic.com 2.49% 27.53x
fbschedules.com 3.04% 22.49x
cyclones.com 1.46% 20.63x
hailvarsity.com 1.03% 19.67x
offtackleempire.com 1.50% 19.55x
bristolmotorspeedway.com 1.74% 19.01x
blackheartgoldpants.com 1.67% 18.93x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 0.54% 21.44x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.13% 18.12x
Fire Fighting 0.10% 13.70x
Discount Shopping 0.08% 13.46x
College Sports 0.29% 13.37x
Telescopes 0.07% 13.31x
Illinois College Sports 0.57% 12.06x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 11.59x
Virginia Athletics 0.14% 11.18x
Florida College Athletics 0.89% 11.13x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male