Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 26.19% 19.88x
Power Tools Shoppers 29.99% 19.21x
Home Exterior Design Enthusiasts 23.39% 18.89x
Meat Smokers Receipe Researchers 26.77% 18.87x
NCAA Fans 25.99% 18.86x
College Football Fans 28.04% 18.79x
Home Brewing Enthusiasts 26.35% 18.46x
Product Manuals Researchers 25.71% 17.87x
Spa and Pool Owners 25.05% 17.54x
Grill Masters 23.86% 17.41x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.73x
Jos A. Bank Clothiers 0.01% 1.49x
American Eagle Outfitters 0.01% 1.39x
Journeys 0.02% 1.38x
Victoria's Secret 0.02% 1.32x
Maurices 0.02% 1.28x
Buckle 0.01% 1.26x
Carhartt 0.21% 1.23x
Mens Wearhouse 0.02% 1.21x
The Childrens Place 0.01% 1.14x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is snakeriverfarms.com.

Website Composition Index
snakeriverfarms.com 1.41% 35.54x
dishformyrv.com 1.23% 29.57x
rvupgradestore.com 1.04% 27.37x
smoking-meat.com 3.66% 25.01x
pitboss-grills.com 1.21% 24.57x
greatamericancountry.com 2.07% 22.93x
blackstoneproducts.com 1.02% 22.38x
everything-about-rving.com 1.26% 21.73x
sportsmanswarehouse.com 1.10% 21.69x
scorestream.com 1.06% 21.57x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 2.10% 23.35x
Texas Off-Roading 0.07% 18.04x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.48% 16.73x
Home Improvement Contractor 0.07% 15.49x
Illinois College Sports 0.21% 15.16x
Virginia Athletics 0.29% 13.74x
Southeast College Athletics 0.82% 13.37x
Home Printing 0.09% 12.63x
Yard Structures 1.13% 12.52x
Beer, Wine & Alcohol 2.23% 12.31x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male