Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 30.22% 20.62x
Meat Smokers Receipe Researchers 32.17% 19.50x
Power Tools Shoppers 31.12% 19.37x
Grill Masters 28.41% 18.71x
Home Exterior Design Enthusiasts 27.31% 18.64x
Home Brewing Enthusiasts 29.69% 18.45x
NCAA Fans 29.38% 18.44x
College Football Fans 30.24% 18.42x
Spa and Pool Owners 29.51% 17.77x
Beer Aficionados 26.58% 17.69x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.28x
Carhartt 0.38% 1.24x
Talbots 0.03% 1.17x
Lane Bryant 0.04% 1.15x
Belk 0.01% 1.13x
Chicos 0.05% 1.12x
Jos A. Bank Clothiers 0.04% 1.12x
Eddie Bauer 0.02% 1.06x
White House Black Market 0.06% 1.03x
Buckle 0.05% 1.02x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is dishformyrv.com.

Website Composition Index
dishformyrv.com 1.13% 34.10x
traegergrills.com 1.36% 31.01x
snakeriverfarms.com 2.29% 29.88x
smoking-meat.com 3.21% 28.17x
seccountry.com 1.17% 25.45x
cyclonefanatic.com 1.03% 25.12x
greatamericancountry.com 2.32% 25.09x
espnmediazone.com 1.79% 23.56x
landof10.com 3.00% 23.15x
rvupgradestore.com 1.65% 22.26x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 3.23% 21.72x
Home Improvement Contractor 0.61% 14.04x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.72% 13.57x
Rural Living 0.07% 13.24x
Handyman Tools 0.01% 13.13x
Survival Guides 0.21% 12.79x
Sports Apparel 0.60% 12.49x
Telescopes 0.74% 12.04x
Illinois College Sports 0.29% 12.03x
Motorsports 1.26% 11.91x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male