Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 28.37% 20.45x
Meat Smokers Receipe Researchers 30.07% 19.82x
Power Tools Shoppers 30.54% 19.15x
NCAA Fans 25.96% 19.08x
College Football Fans 27.82% 18.78x
Home Exterior Design Enthusiasts 25.11% 18.75x
Home Brewing Enthusiasts 27.71% 18.67x
Spa and Pool Owners 26.78% 18.35x
Grill Masters 26.99% 18.29x
Product Manuals Researchers 26.40% 17.59x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.36x
Carhartt 0.20% 1.30x
Talbots 0.01% 1.19x
Chicos 0.02% 1.15x
Old Navy 0.03% 1.12x
White House Black Market 0.01% 1.12x
Banana Republic 0.02% 1.04x
Dressbarn 0.01% 1.04x
Journeys 0.02% 0.99x
H&M 0.01% 0.99x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is snakeriverfarms.com.

Website Composition Index
snakeriverfarms.com 1.90% 32.53x
dishformyrv.com 1.13% 32.17x
smoking-meat.com 3.12% 27.92x
cyclonefanatic.com 1.02% 25.11x
rvupgradestore.com 1.38% 24.49x
greatamericancountry.com 2.27% 23.75x
espnmediazone.com 1.28% 22.75x
landof10.com 1.36% 22.03x
bbqdryrubs.com 1.24% 21.63x
rydercup.com 1.31% 21.05x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 2.53% 25.05x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.60% 16.17x
Illinois College Sports 0.26% 13.85x
Texas Off-Roading 0.07% 13.54x
Paper & Packaging 0.29% 13.37x
Telescopes 0.61% 13.14x
Home Improvement Contractor 0.11% 13.06x
Home Office Products 0.11% 12.48x
Beer, Wine & Alcohol 2.45% 12.29x
Motorsports 1.21% 12.14x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male