Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 28.34% 32.04x
Power Tools Shoppers 28.92% 29.37x
Grill Masters 30.23% 27.95x
Beer Aficionados 25.20% 27.87x
Home Brewing Enthusiasts 27.64% 27.37x
Home Exterior Design Enthusiasts 23.67% 26.87x
Texas Activity Researchers 21.09% 26.33x
College Football Fans 25.09% 26.14x
Product Manuals Researchers 25.53% 26.02x
Spa and Pool Owners 25.56% 25.63x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.42x
Mens Wearhouse 0.47% 1.15x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is dishformyrv.com.

Website Composition Index
dishformyrv.com 1.49% 54.63x
snakeriverfarms.com 2.39% 48.47x
smoking-meat.com 3.22% 45.70x
virtualweberbullet.com 1.30% 45.09x
howtobbqright.com 1.20% 44.74x
grillagrills.com 1.28% 44.16x
traegergrills.com 4.73% 42.55x
campingworld.com 2.98% 42.29x
greatamericancountry.com 3.89% 37.88x
golfgalaxy.com 1.03% 36.54x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 6.00% 28.00x
Home Improvement Contractor 2.19% 19.06x
Motorsports 1.64% 14.74x
Beer, Wine & Alcohol 3.79% 14.49x
Mail Order Food 2.44% 13.67x
Power Tools 4.49% 13.38x
Fishing 5.78% 13.35x
Woodwork 5.99% 13.10x
Chef & Restaurant Resources 3.08% 12.48x
Online Ticket Buyers 13.53% 12.02x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male