Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 31.50% 23.88x
Power Tools Shoppers 32.22% 22.05x
Grill Masters 31.35% 21.42x
Home Exterior Design Enthusiasts 27.16% 20.87x
Home Brewing Enthusiasts 30.63% 20.79x
Beer Aficionados 27.16% 20.69x
College Football Fans 30.13% 20.61x
NCAA Fans 27.69% 20.57x
Texas Activity Researchers 24.54% 20.26x
Spa and Pool Owners 28.60% 20.16x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.50x
White House Black Market 0.43% 1.36x
Bonobos 0.10% 1.31x
Buckle 0.33% 1.30x
Mens Wearhouse 0.59% 1.28x
Johnston and Murphy 0.53% 1.19x
Chicos 0.07% 1.18x
Talbots 0.05% 1.13x
Belk 0.01% 1.03x
Free People 0.02% 1.01x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is grillgrate.com.

Website Composition Index
grillgrate.com 1.09% 49.89x
majorleaguefishing.com 1.16% 37.18x
dishformyrv.com 1.19% 36.72x
chargriller.com 1.02% 35.47x
snakeriverfarms.com 2.31% 33.23x
traegergrills.com 2.59% 31.98x
smoking-meat.com 3.23% 31.50x
campingworld.com 1.70% 30.94x
virtualweberbullet.com 1.11% 30.46x
kingsford.com 1.17% 28.50x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 4.38% 20.76x
Home Improvement Contractor 1.19% 13.88x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.89% 13.78x
Sports Apparel 0.59% 13.65x
Rural Living 0.11% 13.22x
Handyman Tools 0.02% 12.89x
Survival Guides 0.29% 12.59x
Flags & Trump 0.08% 11.95x
Telescopes 0.99% 11.48x
Illinois College Sports 0.39% 11.34x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male