Explore the Tailgate Enthusiasts Audience
Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.
INTERESTS
The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 30.82% | 26.91x |
| Power Tools Shoppers | 31.78% | 24.64x |
| College Football Fans | 29.68% | 23.93x |
| Grill Masters | 31.26% | 23.88x |
| NCAA Fans | 27.78% | 23.78x |
| Home Exterior Design Enthusiasts | 26.90% | 23.63x |
| Home Brewing Enthusiasts | 30.85% | 23.11x |
| Beer Aficionados | 26.36% | 22.98x |
| Texas Activity Researchers | 24.03% | 22.82x |
| Spa and Pool Owners | 29.46% | 22.79x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.08% | 1.40x |
| Chicos | 0.06% | 1.24x |
| Talbots | 0.04% | 1.20x |
| Eddie Bauer | 0.02% | 1.13x |
| White House Black Market | 0.09% | 1.11x |
| The North Face | 0.02% | 1.10x |
| Express | 0.03% | 1.10x |
| Journeys | 0.05% | 1.10x |
| Lane Bryant | 0.04% | 1.08x |
| Old Navy | 0.08% | 1.07x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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WEBSITES
The Tailgate Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tailgate Enthusiasts audience is grillgrate.com.
| Website | Composition | Index |
| grillgrate.com | 1.04% | 52.70x |
| majorleaguefishing.com | 1.03% | 41.60x |
| dishformyrv.com | 1.13% | 38.44x |
| snakeriverfarms.com | 2.18% | 35.00x |
| traegergrills.com | 2.11% | 34.44x |
| campingworld.com | 1.43% | 33.57x |
| smoking-meat.com | 3.10% | 33.53x |
| virtualweberbullet.com | 1.00% | 32.54x |
| kingsford.com | 1.04% | 30.90x |
| greatamericancountry.com | 2.78% | 28.78x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 3.81% | 24.86x |
| Sports Apparel | 0.48% | 16.37x |
| Home Improvement Contractor | 0.91% | 16.20x |
| Rural Living | 0.09% | 15.53x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.77% | 15.30x |
| Survival Guides | 0.24% | 14.72x |
| Handyman Tools | 0.02% | 14.44x |
| Illinois College Sports | 0.35% | 13.52x |
| Mail Order Food | 1.25% | 13.44x |
| Telescopes | 0.88% | 13.41x |
Composition Percentage:
The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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