Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 27.91% 19.47x
Grill Masters 29.54% 18.10x
Power Tools Shoppers 30.26% 17.11x
Home Brewing Enthusiasts 28.09% 16.94x
Beer Aficionados 25.27% 16.74x
Reusable Drinkware Shoppers 30.32% 16.70x
College Football Fans 25.83% 16.59x
Home Exterior Design Enthusiasts 24.18% 16.58x
Spa and Pool Owners 25.72% 16.58x
Texas Activity Researchers 21.27% 16.19x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.58x
Columbia 0.01% 1.34x
Ralph Lauren 0.01% 1.34x
Jos A. Bank Clothiers 0.20% 1.28x
LL Bean 0.01% 1.26x
Belk 0.02% 1.26x
Tommy Bahama 0.03% 1.24x
Chicos 0.06% 1.23x
Free People 0.03% 1.20x
Madewell 0.02% 1.20x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is dishformyrv.com.

Website Composition Index
dishformyrv.com 1.48% 34.19x
smoking-meat.com 2.84% 29.93x
snakeriverfarms.com 2.35% 29.00x
grillagrills.com 1.10% 28.83x
virtualweberbullet.com 1.28% 27.02x
howtobbqright.com 1.17% 26.42x
greatamericancountry.com 4.20% 24.73x
traegergrills.com 5.26% 24.17x
campingworld.com 3.41% 24.02x
rectecgrills.com 1.22% 21.75x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 5.88% 22.78x
Home Improvement Contractor 2.51% 15.57x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.25% 14.90x
Rural Living 0.19% 14.22x
Flags & Trump 0.12% 13.52x
Handyman Tools 0.04% 13.39x
Survival Guides 0.51% 13.36x
Sports Apparel 0.96% 13.35x
Motorsports 1.51% 12.41x
Telescopes 1.34% 12.38x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male