Dstillery Audiences

TAILGATE ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Tailgate Enthusiasts Audience

Below you'll find more information about the Tailgate Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tailgate Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tailgate Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tailgate Enthusiasts audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 21.72% 20.23x
NCAA Fans 19.93% 19.82x
College Football Fans 24.88% 19.06x
Craft Spirits Enthusiasts 18.60% 18.53x
Christmas Lights Shoppers 18.98% 18.21x
March Madness Enthusiasts 22.26% 18.08x
NCAA Football Fans 22.71% 17.79x
Louisiana State University Tigers Fans 18.28% 17.61x
Home Exterior Design Enthusiasts 15.35% 17.48x
Home Brewing Enthusiasts 18.50% 17.09x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tailgate Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tailgate Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.16x
Carhartt 0.23% 1.15x
Dressbarn 0.02% 1.13x
Mens Wearhouse 0.03% 1.09x
Maurices 0.04% 1.07x
Old Navy 0.03% 1.06x
Express 0.02% 0.97x
Banana Republic 0.01% 0.94x
White House Black Market 0.02% 0.94x
The Childrens Place 0.02% 0.92x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Location attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tailgate Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tailgate Enthusiasts audience is majorleaguefishing.com.

Website Composition Index
majorleaguefishing.com 1.21% 42.79x
cyclonefanatic.com 1.53% 31.17x
smoking-meat.com 2.96% 30.77x
widerightnattylite.com 1.21% 25.28x
bristolmotorspeedway.com 1.72% 24.05x
goodbullhunting.com 1.11% 22.86x
fbschedules.com 4.77% 21.50x
huskers.com 1.31% 19.61x
steamykitchen.com 2.42% 19.60x
smokedmeatsunday.com 1.15% 19.56x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Web attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tailgate Enthusiasts audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.19% 21.65x
Grilling 0.67% 19.32x
Virginia Athletics 0.13% 13.69x
Men's Dress Shirt Shopping 0.03% 13.59x
Florida College Athletics 0.65% 12.10x
Lighting & Power 0.04% 10.80x
Environmental Conservation 0.04% 10.68x
Motorsports 0.40% 10.65x
Grocery & Food Service 0.14% 10.54x
Southeast College Athletics 0.83% 10.45x
Composition Percentage: The overlap percentage between the Tailgate Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tailgate Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tailgate Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male