Dstillery Audiences

TAX FILERS

Audience Size: 2.8 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Tax Policy Researchers.

Interest Composition Index
Tax Policy Researchers 60.53% 31.49x
Auto Insurance Shoppers 52.26% 29.97x
Telecom Industry 41.21% 27.75x
Mailing & Shipping Shoppers 50.73% 27.49x
Retired Health Insurance Researchers 42.32% 26.40x
Career Focused Individuals 43.66% 26.31x
Cholesterol Researchers 33.52% 25.27x
First Aid Researchers 42.88% 25.24x
Mortgage Researchers 47.32% 24.47x
Business Filing Researchers 45.52% 24.38x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.04% 1.23x
Ann Taylor 0.01% 1.21x
Eddie Bauer 0.01% 1.16x
Zara 0.02% 1.14x
Joe's Jeans 0.00% 1.07x
Brooks Brothers 0.02% 1.07x
Lorna Jane 0.00% 1.06x
Kate Spade 0.01% 1.05x
The North Face 0.01% 1.05x
Forever 21 0.03% 1.04x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is esmarttax.com.

Website Composition Index
esmarttax.com 0.51% 100.01x
libertytax.com 1.58% 97.95x
bnasoftware.com 0.22% 86.08x
rapidtax.com 0.58% 85.29x
savingtoinvest.com 0.60% 83.60x
plantemoran.com 0.20% 79.53x
enjoycareers.com 0.15% 79.03x
jobsearch.monster.com 0.47% 75.97x
thismatter.com 1.86% 74.82x
becker.com 0.45% 74.79x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.18% 16.89x
Low Budget Shoppers 4.45% 16.44x
Personal Finance Researchers 12.60% 16.32x
Job Interview Process 5.01% 16.27x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.82% 15.85x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.02% 15.02x
Accounting 11.60% 14.77x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.37% 14.56x
ISPs & Local Services 0.21% 14.53x
Franchising 0.54% 14.50x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999