Dstillery Audiences

TAX FILERS

Audience Size: 2.7 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Tax Policy Researchers.

Interest Composition Index
Tax Policy Researchers 58.25% 33.54x
Auto Insurance Shoppers 51.95% 31.77x
Mailing & Shipping Shoppers 49.11% 29.40x
Career Focused Individuals 43.89% 28.02x
Retired Health Insurance Researchers 43.21% 28.00x
First Aid Researchers 42.39% 27.16x
Cholesterol Researchers 35.50% 26.80x
Hardware Shoppers 36.31% 26.20x
Credit Card Researchers 46.40% 25.93x
Mortgage Researchers 46.39% 25.82x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.16x
REI 0.02% 1.15x
Hugo Boss 0.01% 1.10x
Express 0.02% 1.09x
LOFT 0.03% 1.07x
Banana Republic 0.03% 1.02x
Victoria's Secret 0.06% 1.02x
Chicos 0.04% 1.01x
Abercrombie & Fitch 0.02% 1.01x
Talbots 0.04% 1.01x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is libertytax.com.

Website Composition Index
libertytax.com 1.29% 99.32x
thismatter.com 1.54% 79.21x
aicpastore.com 1.15% 67.86x
immihelp.com 1.04% 64.11x
irs.com 15.25% 60.70x
flexjobs.com 1.06% 55.74x
lendingtree.com 1.03% 55.57x
livecareer.com 3.65% 55.13x
learnvest.com 1.79% 53.24x
savingforcollege.com 1.39% 52.60x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Low Budget Shoppers.

Content Affinity Composition Index
Low Budget Shoppers 4.29% 17.53x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.18% 17.24x
Personal Finance Researchers 12.83% 17.00x
Job Interview Process 4.70% 16.77x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.76% 16.11x
Accounting 11.80% 15.63x
Online Learning 0.44% 15.53x
Franchising 0.56% 15.53x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.29% 15.44x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.10% 15.01x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male