Dstillery Audiences

TAX FILERS

Audience Size: 2 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 40.43% 45.15x
Auto Insurance Shoppers 44.93% 43.83x
Career Focused Individuals 39.89% 42.30x
Medical Advice Researchers 37.64% 40.86x
Cholesterol Researchers 35.56% 40.68x
Mailing & Shipping Shoppers 42.32% 40.15x
Financial News Readers 38.55% 40.03x
Hardware Shoppers 38.96% 39.43x
Liberal News Readers 37.95% 38.57x
Job Seekers 36.81% 38.19x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.96x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is intuit.com.

Website Composition Index
intuit.com 3.93% 57.68x
diariogol.com 1.48% 43.79x
taxfoundation.org 1.43% 42.90x
miamidiario.com 1.05% 41.13x
pga.com 1.77% 40.95x
sputniknews.com 1.97% 40.80x
rehold.com 1.33% 40.59x
factcheck.org 1.29% 40.46x
radaris.com 2.09% 40.40x
guidestar.org 1.50% 40.40x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Cuba & Mexico Media.

Content Affinity Composition Index
Cuba & Mexico Media 0.33% 30.03x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 29.27x
Institutional Investing 0.22% 23.82x
Social & Demographic Trends 0.07% 21.77x
Disease Cluster 0.28% 21.65x
London Tourism & Events 0.09% 21.01x
Mobile Phone Networks 0.35% 20.66x
Finance & Accounting Cluster 7.33% 20.29x
Senior Care 0.05% 20.27x
Christian Music 0.11% 20.08x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male