Dstillery Audiences

TAX FILERS

Audience Size: 2.6 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Tax Policy Researchers.

Interest Composition Index
Tax Policy Researchers 58.62% 35.14x
Auto Insurance Shoppers 54.02% 33.14x
Retired Health Insurance Researchers 43.59% 32.50x
Mailing & Shipping Shoppers 50.83% 31.89x
Cholesterol Researchers 38.02% 29.80x
Texas Activity Researchers 38.02% 28.98x
Retired Budget Healthcare Shoppers 39.83% 28.93x
Career Focused Individuals 47.48% 28.78x
First Aid Researchers 45.93% 28.56x
Hardware Shoppers 40.25% 27.77x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.97x
Uniqlo 0.02% 1.59x
Madewell 0.02% 1.48x
Ann Taylor 0.03% 1.38x
Ralph Lauren 0.01% 1.35x
Zara 0.03% 1.34x
Club Monaco 0.01% 1.34x
Talbots 0.06% 1.32x
Intermix 0.01% 1.30x
Jos A. Bank Clothiers 0.17% 1.28x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is libertytax.com.

Website Composition Index
libertytax.com 1.02% 103.91x
thismatter.com 1.26% 87.48x
irs.com 12.98% 71.28x
aicpastore.com 1.06% 65.64x
livecareer.com 2.97% 59.81x
learnvest.com 1.50% 58.98x
careers.unitedhealthgroup.com 1.51% 55.11x
savingforcollege.com 1.28% 55.02x
lexisnexis.com 2.04% 54.72x
selfgrowth.com 1.10% 54.60x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.04% 19.13x
Assorted Topics (Insurance, Travel, Viral Media) 0.08% 18.88x
Low Budget Shoppers 3.87% 18.75x
Job Interview Process 4.10% 18.63x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.69% 18.29x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.17% 17.94x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.36% 17.92x
Home Improvement Contractor 2.77% 17.54x
Personal Finance Researchers 12.29% 17.35x
Assorted Topics (Cooking, Games, Viral Media) 0.28% 17.28x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male