Dstillery Audiences

TAX FILERS

Audience Size: 1.8 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 49.02% 32.61x
Online Health Researchers 46.27% 31.31x
Career Focused Individuals 47.45% 29.83x
Mailing & Shipping Shoppers 46.46% 29.74x
Hardware Shoppers 42.31% 29.11x
Cholesterol Researchers 41.69% 28.75x
Executive Travelers 41.56% 28.61x
Financial News Readers 39.61% 28.18x
Retired Health Insurance Researchers 45.32% 27.69x
Job Seekers 45.29% 27.59x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.65x
Buckle 0.01% 1.29x
White House Black Market 0.01% 1.23x
The Childrens Place 0.01% 1.18x
Chicos 0.01% 1.18x
Express 0.01% 1.16x
Mens Wearhouse 0.01% 1.15x
Victoria's Secret 0.01% 1.10x
Carhartt 0.14% 1.00x
Maurices 0.02% 1.00x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is thetaxadviser.com.

Website Composition Index
thetaxadviser.com 1.82% 39.22x
intuit.com 11.04% 33.75x
rothira.com 2.00% 32.88x
bizfilings.com 1.54% 30.58x
journalofaccountancy.com 2.29% 29.96x
valuepenguin.com 2.51% 27.95x
disability-benefits-help.org 1.34% 27.91x
ncsl.org 1.51% 27.74x
creditcards.com 1.85% 27.73x
taxpolicycenter.org 1.14% 27.65x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.18% 18.70x
Cuba & Mexico Media 0.75% 18.41x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 17.57x
Finance & Accounting Cluster 19.57% 17.33x
Southern California Cluster 0.12% 16.75x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.06% 16.59x
Electronic Document Assembly 0.11% 16.41x
Law School 6.91% 15.97x
Insurance Cluster 1.20% 15.76x
Social & Demographic Trends 0.34% 15.58x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male