Dstillery Audiences

TAX FILERS

Audience Size: 2.1 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 42.59% 50.02x
Auto Insurance Shoppers 46.24% 49.73x
Career Focused Individuals 43.12% 46.09x
Mailing & Shipping Shoppers 43.72% 45.30x
Cholesterol Researchers 37.41% 44.87x
Hardware Shoppers 40.22% 44.21x
Financial News Readers 39.63% 43.82x
Liberal News Readers 37.77% 42.73x
Job Seekers 41.31% 42.66x
Medical Advice Researchers 39.34% 42.33x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.18x
Aeropostale 0.01% 1.08x
Old Navy 0.02% 1.04x
Carhartt 0.11% 1.03x
Victoria's Secret 0.02% 0.95x
Maurices 0.01% 0.93x
Express 0.01% 0.92x
Journeys 0.01% 0.91x
The Childrens Place 0.01% 0.84x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is intuit.com.

Website Composition Index
intuit.com 6.05% 57.05x
elcomercio.com 1.21% 51.09x
journalofaccountancy.com 1.07% 46.96x
elderlawanswers.com 1.06% 42.72x
taxfoundation.org 2.45% 42.36x
votesmart.org 1.24% 40.98x
factcheck.org 2.29% 40.17x
sputniknews.com 2.78% 40.10x
rehold.com 2.18% 40.00x
guidestar.org 2.33% 39.45x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Cuba & Mexico Media.

Content Affinity Composition Index
Cuba & Mexico Media 0.52% 30.42x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.20% 27.98x
Chat Rooms 0.09% 26.39x
Finance & Accounting Cluster 9.97% 25.03x
Texas Sporting & Outdoors Cluster 0.06% 24.50x
Social & Demographic Trends 0.13% 22.26x
Moving & Storage 0.97% 22.22x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.52% 21.73x
Credit Unions & Consumer Protection 0.09% 20.89x
Spam Call Number Searchers 2.92% 20.86x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male