Dstillery Audiences

TAX FILERS

Audience Size: 5.4 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 54.25% 27.78x
Retired Health Insurance Researchers 49.02% 26.98x
Mailing & Shipping Shoppers 52.46% 26.50x
Online Health Researchers 50.43% 26.27x
Tax Policy Researchers 53.76% 25.54x
Texas Activity Researchers 42.74% 25.16x
Cholesterol Researchers 45.81% 25.01x
Hardware Shoppers 50.02% 24.98x
Orlando Activities Researchers 42.51% 24.87x
Career Focused Individuals 53.35% 24.66x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.40x
American Apparel 0.02% 1.20x
REI 0.01% 1.19x
Armani 0.02% 1.18x
J. Crew 0.04% 1.17x
H&M 0.05% 1.17x
Free People 0.02% 1.15x
Ralph Lauren 0.01% 1.15x
Urban Outfitters 0.03% 1.11x
Mens Wearhouse 0.05% 1.11x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is irs.com.

Website Composition Index
irs.com 2.17% 40.89x
hrblock.com 1.91% 38.64x
findthecompany.com 1.07% 30.01x
ripoffreport.com 2.20% 29.56x
dingit.tv 1.56% 29.32x
bbb.org 1.22% 27.96x
thegamer.tv 1.54% 27.95x
enterprise.com 1.84% 27.79x
homemetry.com 2.11% 27.50x
calculator.net 1.20% 27.42x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 17.93x
Cars, Travel & Food 0.23% 17.12x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 16.99x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 16.68x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 16.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 16.32x
Home Improvement Contractor 0.55% 16.23x
Content Streamers & Downloaders 0.03% 15.83x
Discount Shopping 1.62% 14.73x
Personal Finance Researchers 5.31% 14.29x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male