Dstillery Audiences

TAX FILERS

Audience Size: 3 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 48.17% 38.08x
Online Health Researchers 44.78% 36.42x
Mailing & Shipping Shoppers 45.76% 35.35x
Hardware Shoppers 42.10% 34.14x
Career Focused Individuals 46.85% 33.90x
Retired Health Insurance Researchers 44.64% 33.75x
Cholesterol Researchers 40.34% 33.07x
Realtors & Real Estate Researchers 42.23% 32.92x
Executive Travelers 41.46% 32.91x
Tax Policy Researchers 46.95% 32.04x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.37x
Victoria's Secret 0.01% 1.33x
Journeys 0.01% 1.21x
Old Navy 0.01% 1.19x
Mens Wearhouse 0.01% 1.10x
Carhartt 0.15% 1.10x
Maurices 0.01% 0.98x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is hrblock.com.

Website Composition Index
hrblock.com 1.25% 54.55x
thetaxadviser.com 2.29% 41.30x
rothira.com 2.52% 34.79x
accountingweb.com 1.28% 34.29x
intuit.com 13.51% 33.61x
bizfilings.com 1.99% 31.49x
journalofaccountancy.com 2.86% 31.23x
techfrag.com 1.17% 29.91x
greyhound.com 1.25% 29.82x
africareview.com 1.13% 29.80x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.05% 24.31x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 22.57x
Franchising 0.17% 20.10x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 19.70x
Cuba & Mexico Media 0.90% 19.43x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.26% 18.91x
Finance & Accounting Cluster 23.96% 18.90x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.07% 18.59x
Law School 7.97% 17.62x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.36% 17.59x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male