Dstillery Audiences

TAX FILERS

Audience Size: 2.8 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 39.75% 39.63x
Auto Insurance Shoppers 44.62% 36.72x
Career Focused Individuals 39.49% 36.18x
Medical Advice Researchers 36.67% 36.07x
Cholesterol Researchers 34.32% 35.68x
Mailing & Shipping Shoppers 40.50% 35.21x
Liberal News Readers 37.57% 34.99x
Financial News Readers 38.93% 34.95x
Hardware Shoppers 38.41% 34.20x
Financial Business Intelligence Researchers 37.33% 33.64x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.54x
Aeropostale 0.01% 1.45x
Express 0.01% 1.29x
White House Black Market 0.01% 1.26x
Mens Wearhouse 0.01% 1.24x
Buckle 0.01% 1.11x
Journeys 0.01% 0.99x
The Childrens Place 0.01% 0.97x
Carhartt 0.09% 0.95x
Victoria's Secret 0.01% 0.91x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is intuit.com.

Website Composition Index
intuit.com 2.51% 56.39x
radaris.com 1.18% 38.82x
sputniknews.com 1.30% 38.36x
buzzfile.com 2.22% 36.43x
findlaw.com 3.39% 35.86x
dnsrsearch.com 1.33% 34.90x
okcaller.com 1.19% 34.68x
money.com 2.74% 33.04x
nerdwallet.com 5.66% 32.95x
metalheadzone.com 1.44% 32.80x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Cuba & Mexico Media.

Content Affinity Composition Index
Cuba & Mexico Media 0.25% 30.82x
Christian Music 0.07% 22.15x
Pharmacy 0.68% 18.19x
People Search 5.39% 17.66x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.17% 17.62x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.11% 17.55x
Mobile Phone Networks 0.19% 17.26x
Career Cluster A 2.76% 17.13x
Home Decoration - Crafts & Kids 0.05% 17.04x
Finance & Accounting Cluster 6.14% 16.91x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male