Dstillery Audiences

TAX FILERS

Audience Size: 3.3 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 49.52% 36.34x
Online Health Researchers 44.74% 35.63x
Mailing & Shipping Shoppers 47.21% 33.97x
Retired Health Insurance Researchers 46.36% 33.22x
Hardware Shoppers 43.69% 33.13x
Cholesterol Researchers 40.13% 32.89x
Career Focused Individuals 48.22% 32.73x
Executive Travelers 45.78% 31.87x
Tax Policy Researchers 48.88% 31.74x
Realtors & Real Estate Researchers 44.45% 31.68x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.26x
Carhartt 0.12% 1.12x
Victoria's Secret 0.01% 0.94x
Mens Wearhouse 0.01% 0.94x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is irs.com.

Website Composition Index
irs.com 1.30% 51.84x
hrblock.com 1.68% 49.68x
thetaxadviser.com 2.85% 35.49x
weeklystandard.com 1.14% 34.18x
ripoffreport.com 1.33% 32.45x
thegamer.tv 1.19% 31.65x
rothira.com 3.24% 31.01x
homemetry.com 1.28% 30.39x
ntknetwork.com 1.05% 29.68x
uscourts.gov 1.44% 29.54x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 23.73x
Survey Websites 0.05% 19.21x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.11% 18.40x
Cuba & Mexico Media 0.81% 18.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 18.24x
Personal Finance Researchers 5.37% 18.07x
Finance & Accounting Cluster 28.97% 17.41x
Law School 9.87% 17.27x
Accounting 4.88% 17.14x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.11% 17.02x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male