Dstillery Audiences

TAX FILERS

Audience Size: 2.1 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Tax Policy Researchers.

Interest Composition Index
Tax Policy Researchers 54.96% 57.76x
Auto Insurance Shoppers 53.08% 56.42x
Retired Health Insurance Researchers 41.16% 55.45x
Mailing & Shipping Shoppers 49.54% 54.01x
Online Health Researchers 40.34% 50.90x
Credit Score Researchers 55.79% 50.75x
Cholesterol Researchers 39.21% 49.73x
Texas Activity Researchers 34.75% 48.06x
Retired Budget Healthcare Shoppers 38.35% 47.91x
Orlando Activities Researchers 37.81% 47.75x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.56x
Intermix 0.01% 1.35x
Mens Wearhouse 0.53% 1.28x
Johnston and Murphy 0.15% 1.26x
Bonobos 0.06% 1.22x
Ralph Lauren 0.02% 1.22x
Ann Taylor 0.03% 1.20x
Supreme 0.01% 1.19x
Uniqlo 0.02% 1.18x
White House Black Market 0.22% 1.16x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is thismatter.com.

Website Composition Index
thismatter.com 1.01% 89.22x
irs.com 10.80% 73.46x
aicpastore.com 1.04% 63.29x
lexisnexis.com 1.74% 60.28x
hrblock.com 6.83% 58.51x
irahelp.com 1.41% 58.50x
aicpa.org 2.44% 57.66x
bdo.com 1.45% 56.41x
learnvest.com 1.16% 56.18x
bestparking.com 1.20% 55.37x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Low Budget Shoppers.

Content Affinity Composition Index
Low Budget Shoppers 3.05% 24.89x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 23.91x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 22.99x
Washington D.C. Hotels 0.02% 21.73x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.33% 21.62x
ISPs & Local Services 0.11% 21.47x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.55% 21.33x
Job Interview Process 3.34% 20.82x
Home Improvement Contractor 2.21% 20.74x
Personal Finance Researchers 11.54% 20.21x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male