Dstillery Audiences

TAX FILERS

Audience Size: 2.4 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Tax Policy Researchers.

Interest Composition Index
Tax Policy Researchers 57.10% 63.75x
Auto Insurance Shoppers 53.02% 61.94x
Retired Health Insurance Researchers 41.38% 59.96x
Mailing & Shipping Shoppers 50.67% 58.60x
Credit Score Researchers 57.69% 54.16x
Cholesterol Researchers 39.31% 54.02x
Career Focused Individuals 46.55% 53.12x
Texas Activity Researchers 35.83% 52.49x
Orlando Activities Researchers 38.48% 52.32x
Retired Budget Healthcare Shoppers 38.39% 52.32x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.44x
Bonobos 0.03% 1.28x
The North Face 0.02% 1.28x
Johnston and Murphy 0.08% 1.26x
Abercrombie & Fitch 0.02% 1.24x
Mens Wearhouse 0.41% 1.23x
Ann Taylor 0.01% 1.23x
Banana Republic 0.03% 1.23x
Gap 0.04% 1.20x
Supreme 0.01% 1.19x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is thismatter.com.

Website Composition Index
thismatter.com 1.12% 77.43x
irs.com 11.70% 64.04x
aicpastore.com 1.06% 55.83x
learnvest.com 1.30% 51.07x
lexisnexis.com 1.87% 50.98x
livecareer.com 2.57% 50.59x
hrblock.com 7.29% 48.67x
mugshots.com 1.77% 48.60x
irahelp.com 1.44% 48.45x
bestparking.com 1.31% 48.14x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Low Budget Shoppers.

Content Affinity Composition Index
Low Budget Shoppers 3.35% 25.29x
Assorted Topics (Insurance, Travel, Viral Media) 0.06% 23.99x
Washington D.C. Hotels 0.03% 23.57x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.15% 22.71x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.34% 22.27x
ISPs & Local Services 0.12% 21.97x
Home Improvement Contractor 2.41% 21.60x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.60% 21.55x
Job Interview Process 3.68% 21.35x
Assorted Topics (Cooking, Games, Viral Media) 0.24% 20.09x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male