Dstillery Audiences

TAX FILERS

Audience Size: 2.4 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 54.12% 45.16x
Mailing & Shipping Shoppers 53.22% 42.55x
Retired Health Insurance Researchers 49.28% 42.54x
Tax Policy Researchers 55.43% 42.36x
Online Health Researchers 46.60% 42.34x
Cholesterol Researchers 43.95% 40.19x
Hardware Shoppers 45.70% 40.18x
Texas Activity Researchers 41.75% 39.63x
Orlando Activities Researchers 42.69% 39.60x
Credit Score Researchers 53.64% 39.15x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Madewell.

Location Composition Index
Madewell 0.01% 1.50x
Lululemon 0.04% 1.44x
Kate Spade 0.02% 1.35x
Armani 0.02% 1.32x
Talbots 0.03% 1.30x
Ann Taylor 0.02% 1.30x
Club Monaco 0.01% 1.28x
The North Face 0.02% 1.28x
White House Black Market 0.08% 1.25x
Bonobos 0.02% 1.25x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is irs.com.

Website Composition Index
irs.com 5.21% 73.74x
americanbar.org 2.31% 63.59x
hrblock.com 3.70% 62.05x
thecollegeinvestor.com 1.07% 60.00x
livecareer.com 1.26% 57.05x
credio.com 1.26% 55.29x
menupages.com 1.13% 52.22x
bbb.org 3.42% 52.19x
calculator.net 2.89% 51.88x
legalmatch.com 1.65% 51.36x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 24.56x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 23.09x
ISPs & Local Services 0.05% 23.07x
Cars, Travel & Food 0.47% 21.70x
Low Budget Shoppers 1.56% 21.47x
Home Improvement Contractor 1.17% 21.03x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 20.49x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 20.31x
Discount Shopping 2.90% 18.75x
Personal Finance Researchers 7.62% 18.48x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male