Dstillery Audiences

TAX FILERS

Audience Size: 2.1 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 35.36% 43.07x
Auto Insurance Shoppers 40.32% 39.52x
Medical Advice Researchers 34.37% 39.47x
Cholesterol Researchers 30.18% 38.25x
Financial News Readers 34.55% 38.25x
Career Focused Individuals 33.78% 38.03x
Liberal News Readers 36.06% 36.92x
Mailing & Shipping Shoppers 36.49% 36.89x
Financial Business Intelligence Researchers 34.05% 35.90x
Hardware Shoppers 33.18% 35.73x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.27x
Victoria's Secret 0.03% 1.10x
Mens Wearhouse 0.03% 1.10x
Express 0.02% 1.07x
The Childrens Place 0.02% 1.06x
LOFT 0.02% 1.05x
Banana Republic 0.01% 1.00x
White House Black Market 0.02% 0.99x
Aeropostale 0.01% 0.95x
Maurices 0.03% 0.94x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is intuit.com.

Website Composition Index
intuit.com 1.02% 55.13x
findlaw.com 1.20% 34.33x
ccn.com 6.93% 32.59x
careerbuilder.com 1.66% 32.34x
homesnacks.net 1.12% 32.24x
healthnfitness.net 2.52% 32.16x
money.com 1.06% 31.64x
intelius.com 2.62% 31.61x
postguam.com 2.33% 31.22x
trueactivist.com 1.06% 30.46x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Cuba & Mexico Media.

Content Affinity Composition Index
Cuba & Mexico Media 0.12% 30.52x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.17% 24.13x
Pharmacy 0.28% 19.54x
Vitamin Shoppers 0.05% 17.39x
Moving & Storage 0.16% 17.30x
Finance & Accounting Cluster 5.06% 17.04x
People Search 3.23% 16.96x
Institutional Investing 0.04% 16.25x
Central & South American News 1.38% 16.18x
Oil & Energy 0.18% 15.92x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male