Dstillery Audiences

TAX FILERS

Audience Size: 1.4 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 22.88% 47.34x
Auto Insurance Shoppers 33.90% 42.70x
Liberal News Readers 24.79% 40.35x
Cholesterol Researchers 17.43% 40.01x
Financial News Readers 23.86% 39.19x
Career Focused Individuals 20.68% 38.58x
Realtors & Real Estate Researchers 22.29% 38.56x
Retirees 30.84% 37.88x
Mailing & Shipping Shoppers 25.09% 37.47x
Unemployment Benefit Researchers 30.65% 37.25x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.22x
LOFT 0.01% 1.12x
The Childrens Place 0.02% 1.04x
Carhartt 0.12% 0.98x
Express 0.01% 0.97x
Old Navy 0.02% 0.84x
Buckle 0.01% 0.84x
Maurices 0.02% 0.80x
Mens Wearhouse 0.01% 0.80x
Victoria's Secret 0.01% 0.76x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is elconfidencial.com.

Website Composition Index
elconfidencial.com 2.45% 38.23x
unotv.com 1.52% 35.86x
computerhoy.com 1.37% 34.31x
televisa.com 1.95% 32.81x
perfil.com 1.45% 32.79x
ccn.com 1.02% 32.10x
latercera.com 2.00% 30.59x
albat.com 1.41% 29.55x
cruxnow.com 1.24% 28.89x
gosection8.com 1.16% 28.53x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Peru Media.

Content Affinity Composition Index
Peru Media 2.43% 24.23x
Central & South American News 1.67% 23.09x
Upstate New York State Athletics 0.07% 19.53x
Spanish Lifestyle & Health 1.13% 18.87x
Spanish Health & Wellness 1.26% 18.16x
Finance & Accounting Cluster 4.71% 15.14x
Sports - Climbing, Non-traditional 5.13% 14.47x
Nutrition & Diabetic Living 0.08% 14.47x
Personal Investment & Advisor Researchers 1.89% 14.18x
Gossip & Entertainment 3.79% 14.17x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male