Dstillery Audiences

TAX FILERS

Audience Size: 3.4 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 54.79% 41.84x
Retired Health Insurance Researchers 48.21% 40.18x
Tax Policy Researchers 56.24% 39.99x
Mailing & Shipping Shoppers 53.62% 39.90x
Online Health Researchers 47.29% 38.60x
Credit Score Researchers 55.42% 37.01x
Cholesterol Researchers 44.63% 36.90x
Hardware Shoppers 46.50% 36.51x
Texas Activity Researchers 42.00% 36.49x
Orlando Activities Researchers 43.08% 36.28x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.99x
Bonobos 0.10% 1.50x
Jos A. Bank Clothiers 0.33% 1.48x
White House Black Market 0.37% 1.35x
Mens Wearhouse 0.50% 1.32x
Topshop 0.02% 1.19x
Buckle 0.26% 1.19x
Johnston and Murphy 0.46% 1.18x
Uniqlo 0.02% 1.07x
Talbots 0.04% 1.03x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is irs.com.

Website Composition Index
irs.com 5.82% 57.77x
hrblock.com 4.17% 49.86x
aicpa.org 1.42% 46.97x
mugshots.com 1.05% 44.89x
credio.com 1.42% 43.80x
americanbar.org 2.25% 42.97x
show-caller.com 1.10% 41.37x
countyoffice.org 1.01% 41.32x
thecollegeinvestor.com 1.08% 41.24x
bbb.org 3.73% 40.18x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 20.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 19.89x
Low Budget Shoppers 1.89% 19.87x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 19.44x
ISPs & Local Services 0.07% 19.44x
Cars, Travel & Food 0.57% 18.30x
Home Improvement Contractor 1.45% 18.24x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 17.71x
Assorted Topics (Cooking, Games, Viral Media) 0.16% 17.22x
Personal Finance Researchers 8.58% 16.98x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male