Dstillery Audiences

TAX FILERS

Audience Size: 1.9 Million Devices

Explore the Tax Filers Audience

Below you'll find more information about the Tax Filers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Tax Filers audience.

Dstillery Crafted Audiences

INTERESTS

The Tax Filers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tax Filers audience is Tax Policy Researchers.

Interest Composition Index
Tax Policy Researchers 42.81% 28.48x
Mortgage Researchers 16.95% 26.33x
Business Filing Researchers 26.86% 23.96x
Business Incorporating & LLC Filing Researchers 17.57% 22.53x
Unemployment Benefit Researchers 14.40% 22.31x
Home Buyers 13.39% 21.36x
Car Rental Shoppers 16.92% 20.68x
Finance Continuing Education Researchers 16.75% 20.53x
Moving Services Shoppers 12.73% 20.33x
Online Legal Document Service Researchers 16.79% 20.16x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Interest attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tax Filers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tax Filers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.30x
Journeys 0.02% 1.13x
Buckle 0.02% 1.09x
Zumiez 0.02% 1.07x
Urban Outfitters 0.02% 1.01x
White House Black Market 0.01% 0.96x
H&M 0.01% 0.91x
Aeropostale 0.01% 0.90x
Old Navy 0.02% 0.89x
Maurices 0.02% 0.86x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Location attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tax Filers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tax Filers audience is thomsonreuters.com.

Website Composition Index
thomsonreuters.com 2.15% 36.98x
irs.gov 2.50% 35.87x
bdo.com 1.69% 31.61x
savingtoinvest.com 2.64% 22.05x
upcounsel.com 9.08% 20.78x
siccode.com 1.26% 20.55x
duckduckgo.com 3.30% 19.53x
millionacres.com 1.43% 19.30x
homes.com 1.54% 17.14x
richverse.com 1.65% 17.03x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Web attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tax Filers audience is Accounting.

Content Affinity Composition Index
Accounting 1.98% 29.30x
Law School 0.78% 18.04x
Spam Call Number Searchers 0.22% 12.95x
Mortgages & Insurance 0.25% 11.39x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.39% 11.25x
Personal Finance Researchers 0.55% 10.93x
Learning & Development Products 0.05% 10.36x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.04% 10.15x
Corporate Employment Pages 0.17% 10.01x
Los Angeles Cluster 0.06% 9.78x
Composition Percentage: The overlap percentage between the Tax Filers audience and the Content Affinity attribute.
Index: A comparison of the Tax Filers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tax Filers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male