Dstillery Audiences

TEA DRINKERS

Audience Size: 3.5 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 37.78% 30.30x
Luxury Fitness Shoppers 37.78% 30.30x
Home Coffee Makers 39.38% 30.12x
Trendy Shoe Shoppers 41.00% 30.07x
Supermarket Shoppers 42.29% 29.86x
Home Design and Living Publication Readers 34.07% 29.18x
Bargain Shopping Researchers 36.83% 28.76x
Healthy Eaters 36.51% 28.74x
Gourmet Food & Wine Researchers 34.98% 28.39x
Custom Home Lighting Shoppers 35.14% 28.28x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.31x
Carhartt 0.14% 1.17x
Mens Wearhouse 0.01% 0.75x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is pinchme.com.

Website Composition Index
pinchme.com 1.06% 66.47x
craftsy.com 1.97% 35.31x
food52.com 1.73% 34.90x
society6.com 1.57% 34.41x
loveknitting.com 1.30% 32.53x
containerstore.com 4.72% 32.25x
joann.com 3.95% 31.93x
xojane.com 1.04% 29.02x
tervis.com 2.19% 28.55x
joyofkosher.com 1.04% 28.53x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.07% 29.13x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 26.06x
Food Cluster 2.14% 23.87x
Beauty & Cosmetics 2.35% 20.20x
Holistic Medicine 0.47% 20.14x
Organic Beauty & Skincare Products 1.72% 20.11x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.61% 19.16x
Arts & Crafts 0.50% 18.07x
Active Lifestyle Enthusiasts 0.07% 17.60x
Networking Marketing 1.03% 17.23x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female