Dstillery Audiences

TEA DRINKERS

Audience Size: 2 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 29.93% 28.54x
Milk and Dairy Shoppers 31.41% 27.36x
Luxury Fitness Shoppers 43.70% 27.33x
Luxury Athletic Footwear Shoppers 43.70% 27.33x
Trendy Shoe Shoppers 42.19% 26.96x
Meal Kit Delivery Researchers 36.35% 26.96x
Home Design and Living Publication Readers 40.27% 26.94x
Home Coffee Makers 43.03% 26.65x
Gourmet Food & Wine Researchers 41.52% 26.59x
Korean Food Enthusiasts 30.92% 26.40x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.66x
Jos A. Bank Clothiers 0.01% 1.62x
Lane Bryant 0.01% 1.57x
Dressbarn 0.01% 1.45x
Chicos 0.01% 1.37x
Aeropostale 0.01% 1.36x
Zumiez 0.01% 1.29x
Banana Republic 0.01% 1.28x
White House Black Market 0.01% 1.23x
Victoria's Secret 0.02% 1.18x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is redheart.com.

Website Composition Index
redheart.com 1.07% 31.47x
simons.ca 1.06% 30.93x
sephora.com 1.68% 30.89x
tervis.com 1.06% 30.24x
containerstore.com 1.51% 29.79x
reitmans.com 1.15% 28.67x
plumdeluxe.com 1.40% 28.65x
kraftcanada.com 4.38% 28.58x
ricardocuisine.com 3.67% 28.14x
mysubscriptionaddiction.com 2.12% 28.05x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.58% 24.06x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.37% 20.34x
Holistic Medicine 0.24% 20.07x
Food Cluster 0.69% 18.95x
Hipster Clothing 0.23% 18.91x
Chef & Restaurant Resources 0.81% 16.68x
Arts & Crafts 0.26% 15.95x
Networking Marketing 0.49% 15.61x
Beauty & Cosmetics 1.41% 15.13x
Illinois 1.37% 14.75x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female