Dstillery Audiences

TEA DRINKERS

Audience Size: 1.1 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 11.63% 44.19x
Orlando Activities Researchers 4.04% 42.93x
Luxury Athletic Footwear Shoppers 14.80% 42.48x
Luxury Fitness Shoppers 14.80% 42.48x
Home Coffee Makers 20.28% 42.01x
Custom Home Lighting Shoppers 5.26% 41.85x
Home Custom Bedroom Decorators 5.26% 41.83x
Shelf-Stable Food Content Readers 12.14% 41.36x
Bargain Shopping Researchers 12.01% 40.70x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 11.81% 39.46x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.62x
Talbots 0.02% 1.31x
American Apparel 0.01% 1.29x
Lululemon 0.02% 1.26x
Jos A. Bank Clothiers 0.01% 1.23x
Aeropostale 0.02% 1.22x
Journeys 0.03% 1.21x
Old Navy 0.03% 1.19x
Zumiez 0.03% 1.17x
Maurices 0.04% 1.12x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is biscuitsandburlap.com.

Website Composition Index
biscuitsandburlap.com 1.26% 36.18x
mildlymeandering.com 1.59% 34.50x
wikia.com 1.96% 33.19x
tablespoon.com 3.71% 32.73x
myfoodandfamily.com 1.26% 28.76x
goodcheapeats.com 2.04% 26.23x
bakefromscratch.com 1.05% 25.34x
nintendoenthusiast.com 1.16% 24.27x
kennythepirate.com 6.64% 23.86x
amish365.com 2.91% 23.49x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.11% 18.33x
Assorted Topics (Family, Household Wellness, The Beach) 7.83% 12.68x
Healthy Eating Researchers 0.06% 11.97x
Travel, Food, Fashion & Fitness 1.12% 11.41x
Cakes & Sweets 0.21% 10.97x
Consumer Packaged Goods 14.41% 10.49x
Book Publishers 0.35% 10.38x
Pet Supplies 0.06% 10.26x
Local & Travel England - North Midlands 0.09% 10.11x
Stay at Home Mom 10.08% 9.60x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female