Explore the Tea Drinkers Audience
Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Tea Drinkers audience.
INTERESTS
The Tea Drinkers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tea Drinkers audience is Home Coffee Makers.
| Interest | Composition | Index |
| Home Coffee Makers | 45.07% | 30.47x |
| Trendy Shoe Shoppers | 47.70% | 30.18x |
| Supermarket Shoppers | 48.33% | 29.61x |
| Luxury Fitness Shoppers | 43.42% | 29.45x |
| Luxury Athletic Footwear Shoppers | 43.41% | 29.44x |
| Soap Shoppers | 47.73% | 28.19x |
| Bargain Shopping Researchers | 41.46% | 28.18x |
| Home Design and Living Publication Readers | 39.65% | 28.04x |
| Meal Kit Delivery Researchers | 46.88% | 27.95x |
| Home Custom Bedroom Decorators | 41.55% | 27.79x |
Composition Percentage:
The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
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APPAREL RETAILERS
The Tea Drinkers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tea Drinkers audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.04% | 1.61x |
| REI | 0.02% | 1.55x |
| Bonobos | 0.02% | 1.54x |
| Patagonia | 0.01% | 1.48x |
| Club Monaco | 0.01% | 1.36x |
| Columbia | 0.01% | 1.35x |
| Ann Taylor | 0.02% | 1.34x |
| Uniqlo | 0.02% | 1.32x |
| Armani | 0.02% | 1.25x |
| Urban Outfitters | 0.04% | 1.23x |
Composition Percentage:
The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
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WEBSITES
The Tea Drinkers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tea Drinkers audience is pinchme.com.
| Website | Composition | Index |
| pinchme.com | 1.38% | 73.81x |
| yankeecandle.com | 1.08% | 51.06x |
| katespade.com | 1.14% | 43.87x |
| craftsy.com | 4.52% | 42.19x |
| freshthyme.com | 1.21% | 41.61x |
| food52.com | 2.21% | 41.50x |
| society6.com | 2.40% | 40.71x |
| joann.com | 5.17% | 39.93x |
| clarksusa.com | 1.12% | 37.14x |
| vitaminshoppe.com | 2.31% | 37.06x |
Composition Percentage:
The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.34% | 25.21x |
| Food Cluster | 3.13% | 20.78x |
| Consumer Rewards | 0.20% | 17.82x |
| Beauty & Cosmetics | 2.86% | 17.66x |
| Active Lifestyle Enthusiasts | 0.10% | 17.18x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.20% | 16.94x |
| Home Office Products | 0.25% | 16.66x |
| Organic Beauty & Skincare Products | 2.10% | 16.60x |
| Shopping Catalogs | 2.08% | 16.49x |
| Vegans & Animal Welfare | 2.82% | 16.42x |
Composition Percentage:
The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
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DEMOGRAPHICS
The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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