Dstillery Audiences

TEA DRINKERS

Audience Size: 1.4 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 16.40% 38.22x
Shelf-Stable Food Content Readers 14.92% 37.12x
Home Coffee Makers 24.73% 36.05x
Pantry Recipes Researchers 15.71% 35.97x
Luxury Athletic Footwear Shoppers 19.90% 35.64x
Luxury Fitness Shoppers 19.90% 35.64x
Home Custom Bedroom Decorators 10.31% 35.45x
Custom Home Lighting Shoppers 10.31% 35.45x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 15.54% 34.27x
Bargain Shopping Researchers 17.08% 34.21x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.49x
Maurices 0.03% 1.36x
Old Navy 0.02% 1.30x
Aeropostale 0.01% 1.29x
Gymboree 0.01% 1.28x
Express 0.01% 1.27x
Journeys 0.02% 1.25x
Banana Republic 0.01% 1.20x
Lane Bryant 0.01% 1.13x
Gap 0.01% 1.13x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is foodnetwork.ca.

Website Composition Index
foodnetwork.ca 1.25% 34.14x
biscuitsandburlap.com 1.27% 30.99x
mildlymeandering.com 1.78% 29.60x
goodcheapeats.com 2.48% 24.03x
myfoodandfamily.com 2.90% 22.53x
tablespoon.com 6.79% 21.77x
bakefromscratch.com 1.32% 21.13x
amish365.com 3.18% 20.77x
kennythepirate.com 6.77% 20.49x
lemonsforlulu.com 2.02% 20.42x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.15% 21.06x
Bird Watching 0.07% 15.00x
Arts & Crafts 0.07% 14.71x
Assorted Topics (Family, Household Wellness, The Beach) 11.37% 13.26x
Travel, Food, Fashion & Fitness 1.53% 12.15x
Assorted Topics (Elderly, Europe, Viral Media) 0.05% 12.11x
Cakes & Sweets 0.39% 11.83x
Nutrition & Diabetic Living 0.07% 11.50x
Mail Order Food 0.24% 11.44x
Vegetarian Diet 4.27% 10.71x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female