Dstillery Audiences

TEA DRINKERS

Audience Size: 2.5 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 38.61% 117.10x
Milk and Dairy Shoppers 36.08% 106.18x
Supermarket Shoppers 36.08% 103.13x
Recipe Researchers 33.54% 102.36x
Bargain Shopping Researchers 35.44% 99.04x
Womens Subscription Box Shoppers 35.44% 98.49x
Online Home Decor Shoppers 35.44% 96.87x
Home and Garden TV Fans 34.81% 96.73x
Misc-Deal Seekers or Coupon Shoppers 35.44% 96.34x
Weight Loss Researchers 32.28% 95.00x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Gap.

Location Composition Index
Gap 0.01% 1.67x
Mens Wearhouse 0.02% 1.33x
Chicos 0.01% 1.25x
Maurices 0.01% 1.02x
Carhartt 0.13% 0.87x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is petmd.com.

Website Composition Index
petmd.com 21.11% 53.77x
ampproject.org 23.35% 51.69x
barnesandnoble.com 28.91% 46.34x
tablespoon.com 15.01% 45.53x
nerdwallet.com 19.09% 41.07x
cookinglight.com 30.60% 39.49x
pinchofyum.com 21.61% 39.14x
hilton.com 17.75% 38.72x
instructables.com 24.05% 38.29x
minimalistbaker.com 25.76% 37.54x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 17.09% 35.93x
Assorted Topics (Family, Household Wellness, The Beach) 11.39% 34.43x
Coupons & Family 9.49% 27.82x
Medical Diagnostics 10.76% 26.34x
Wine, Liquor & Mixology 8.23% 24.48x
Stay at Home Mom 24.05% 23.73x
Cruise Vacations 8.86% 23.48x
People Search 16.46% 22.90x
Healthcare - Dermatology & Aging 14.56% 22.71x
Food Cluster 1.25% 21.91x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female