Dstillery Audiences

TEA DRINKERS

Audience Size: 2.1 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 43.93% 50.36x
Soap Shoppers 44.15% 50.29x
Home Coffee Makers 40.33% 49.94x
Supermarket Shoppers 48.14% 49.06x
Meal Kit Delivery Researchers 45.07% 47.86x
Luxury Fitness Shoppers 37.98% 46.48x
Luxury Athletic Footwear Shoppers 38.12% 46.48x
Home Custom Bedroom Decorators 35.31% 45.36x
Custom Home Lighting Shoppers 35.41% 45.11x
Nashville Activity Researchers 35.72% 44.74x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Supreme.

Location Composition Index
Supreme 0.03% 2.41x
Everlane 0.01% 2.05x
Bonobos 0.12% 1.89x
Intermix 0.02% 1.70x
Jos A. Bank Clothiers 0.49% 1.57x
LL Bean 0.01% 1.53x
American Apparel 0.07% 1.53x
Johnston and Murphy 0.23% 1.52x
Patagonia 0.02% 1.46x
Club Monaco 0.03% 1.44x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is pinchme.com.

Website Composition Index
pinchme.com 3.13% 73.49x
davidstea.com 1.18% 69.08x
gilt.com 1.62% 68.35x
toofaced.com 1.00% 68.32x
elfcosmetics.com 1.44% 65.78x
whole30.com 1.64% 58.14x
yankeecandle.com 2.76% 56.72x
worldmarket.com 4.06% 56.10x
lepainquotidien.com 1.35% 55.40x
lookhuman.com 1.18% 54.84x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 2.23% 33.60x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.65% 25.06x
Higher-End Fashion Brands 2.64% 24.87x
Beauty & Cosmetics 5.76% 24.28x
Food Cluster 6.73% 24.12x
Washington D.C. Hotels 0.03% 23.99x
Home Office Products 0.68% 22.81x
Organic Beauty & Skincare Products 4.41% 22.64x
Mail Order Food 3.65% 22.39x
Active Lifestyle Enthusiasts 0.22% 21.89x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female