Dstillery Audiences

TEA DRINKERS

Audience Size: 2.5 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 37.41% 33.83x
Luxury Fitness Shoppers 37.41% 33.83x
Home Design and Living Publication Readers 31.75% 33.04x
Home Coffee Makers 37.93% 32.98x
Gourmet Food & Wine Researchers 35.05% 32.86x
Trendy Shoe Shoppers 34.15% 32.78x
Bargain Shopping Researchers 32.32% 31.90x
Healthy Eaters 34.81% 31.74x
Cooking Show Fans 35.51% 31.72x
Home Kitchen Chefs 36.39% 31.61x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.41x
Dressbarn 0.01% 1.34x
American Eagle Outfitters 0.01% 1.26x
Buckle 0.01% 1.18x
Maurices 0.02% 1.15x
Mens Wearhouse 0.01% 1.11x
Express 0.01% 1.03x
Carhartt 0.10% 0.99x
Victoria's Secret 0.01% 0.84x
Journeys 0.01% 0.80x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 1.12% 37.72x
mysubscriptionaddiction.com 1.03% 36.83x
plumdeluxe.com 1.54% 36.49x
traderjoes.com 4.09% 34.55x
starbucks.com 2.34% 33.63x
wilton.com 1.28% 32.08x
avenue.com 1.32% 31.68x
dollskill.com 1.42% 31.49x
geniuskitchen.com 6.64% 31.24x
girlscouts.org 1.10% 30.22x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.11% 23.92x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.34% 23.06x
Food Cluster 0.32% 22.90x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.21% 22.42x
Chef & Restaurant Resources 0.38% 20.51x
Arts & Crafts 0.20% 20.17x
Homeschooling 0.09% 17.38x
Illinois 0.64% 17.26x
Holistic Medicine 0.09% 17.24x
Custom Gifts 0.46% 17.06x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female