Dstillery Audiences

TEA DRINKERS

Audience Size: 3.3 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 45.33% 38.63x
Trendy Shoe Shoppers 45.86% 38.28x
Soap Shoppers 48.14% 36.97x
Supermarket Shoppers 48.87% 36.77x
Luxury Fitness Shoppers 43.85% 36.41x
Luxury Athletic Footwear Shoppers 43.85% 36.41x
Meal Kit Delivery Researchers 47.11% 36.13x
Home Custom Bedroom Decorators 38.11% 35.78x
Custom Home Lighting Shoppers 38.10% 35.73x
Bargain Shopping Researchers 39.48% 35.69x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Bonobos.

Location Composition Index
Bonobos 0.03% 1.47x
Armani 0.03% 1.42x
Ralph Lauren 0.01% 1.41x
REI 0.02% 1.41x
Kate Spade 0.03% 1.37x
J. Crew 0.03% 1.37x
Eddie Bauer 0.03% 1.33x
Uniqlo 0.02% 1.33x
Carhartt 0.07% 1.32x
Brooks Brothers 0.03% 1.31x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is pinchme.com.

Website Composition Index
pinchme.com 1.73% 69.53x
yankeecandle.com 1.39% 49.56x
katespade.com 1.63% 43.23x
morphebrushes.com 1.10% 41.51x
craftsy.com 5.65% 40.37x
freshthyme.com 1.49% 39.53x
food52.com 2.76% 39.45x
society6.com 3.04% 38.89x
joann.com 6.22% 38.12x
knitpicks.com 1.82% 38.05x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.41% 27.90x
Washington D.C. Hotels 0.01% 27.40x
Food Cluster 3.74% 22.68x
Mail Order Food 1.95% 20.88x
Active Lifestyle Enthusiasts 0.13% 20.13x
Beauty & Cosmetics 3.16% 19.41x
Organic Beauty & Skincare Products 2.40% 19.23x
London Tourism 0.23% 19.15x
Shopping Catalogs 2.38% 19.13x
Vegans & Animal Welfare 3.22% 19.06x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female