Dstillery Audiences

TEA DRINKERS

Audience Size: 2.4 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 44.11% 50.66x
Home Coffee Makers 41.16% 49.07x
Soap Shoppers 46.13% 48.65x
Meal Kit Delivery Researchers 44.46% 48.01x
Supermarket Shoppers 50.76% 47.65x
Luxury Fitness Shoppers 39.46% 46.15x
Luxury Athletic Footwear Shoppers 39.67% 46.12x
Home Custom Bedroom Decorators 35.35% 45.76x
Nashville Activity Researchers 35.81% 44.62x
Orlando Activities Researchers 35.77% 44.54x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 2.14x
Supreme 0.03% 2.07x
Bonobos 0.06% 1.74x
Intermix 0.01% 1.66x
Levi Strauss 0.01% 1.63x
Banana Republic 0.05% 1.62x
Madewell 0.03% 1.61x
Lululemon 0.08% 1.58x
Patagonia 0.03% 1.58x
Uniqlo 0.02% 1.57x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is pinchme.com.

Website Composition Index
pinchme.com 3.29% 60.12x
davidstea.com 1.27% 59.09x
gilt.com 1.72% 58.61x
toofaced.com 1.07% 57.63x
elfcosmetics.com 1.54% 55.85x
whole30.com 1.72% 49.48x
yankeecandle.com 2.90% 48.50x
worldmarket.com 4.29% 48.15x
lepainquotidien.com 1.42% 47.14x
cb2.com 1.63% 46.51x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 2.17% 31.98x
Higher-End Fashion Brands 2.88% 23.99x
Beauty & Cosmetics 5.74% 23.98x
Washington D.C. Hotels 0.03% 23.32x
Food Cluster 6.61% 23.28x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.64% 22.36x
Organic Beauty & Skincare Products 4.40% 22.03x
Home Office Products 0.74% 21.84x
Mail Order Food 3.84% 21.58x
Active Lifestyle Enthusiasts 0.20% 21.11x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female