Dstillery Audiences

TEA DRINKERS

Audience Size: 3 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Supermarket Shoppers.

Interest Composition Index
Supermarket Shoppers 47.83% 24.56x
Soap Shoppers 40.76% 24.52x
Meal Kit Delivery Researchers 33.89% 24.09x
Home Kitchen Chefs 32.04% 22.72x
Gluten-Free Recipe Researchers 36.93% 22.68x
Healthy Eaters 30.31% 22.30x
Nutrition Conscious Eaters 29.53% 21.68x
Womens Subscription Box Shoppers 40.30% 21.66x
Gourmet Food & Wine Researchers 29.15% 21.49x
Yogis 33.34% 21.08x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Supreme.

Location Composition Index
Supreme 0.01% 2.18x
Intermix 0.01% 1.65x
Hugo Boss 0.02% 1.47x
Zara 0.03% 1.45x
Ann Taylor 0.02% 1.42x
Patagonia 0.01% 1.39x
LL Bean 0.01% 1.37x
Urban Outfitters 0.05% 1.32x
Victoria's Secret 0.09% 1.31x
Express 0.03% 1.29x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is davidstea.com.

Website Composition Index
davidstea.com 1.93% 61.31x
toofaced.com 1.30% 52.48x
elfcosmetics.com 1.90% 51.56x
pinchme.com 3.39% 50.92x
francescas.com 1.02% 46.68x
whole30.com 2.04% 46.52x
worldmarket.com 5.19% 45.84x
bragg.com 1.11% 44.08x
yankeecandle.com 3.27% 43.80x
cb2.com 2.02% 43.54x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 2.23% 23.94x
Beauty & Cosmetics 6.43% 17.54x
Higher-End Fashion Brands 3.71% 17.34x
Food Cluster 6.67% 16.68x
Organic Beauty & Skincare Products 4.44% 16.35x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.76% 16.18x
Home Office Products 0.77% 16.04x
Hipster Clothing 1.23% 15.84x
Washington D.C. Hotels 0.04% 15.58x
Active Lifestyle Enthusiasts 0.21% 15.35x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female