Dstillery Audiences

TEA DRINKERS

Audience Size: 3.2 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 40.72% 26.91x
Soap Shoppers 41.09% 26.10x
Home Coffee Makers 37.49% 25.79x
Supermarket Shoppers 49.76% 25.67x
Meal Kit Delivery Researchers 41.23% 25.50x
Luxury Fitness Shoppers 37.09% 25.03x
Luxury Athletic Footwear Shoppers 37.46% 25.02x
Home Custom Bedroom Decorators 32.51% 24.28x
Custom Home Lighting Shoppers 32.51% 24.28x
Gluten-Free Recipe Researchers 37.47% 23.80x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.07x
Levi Strauss 0.02% 1.76x
Uniqlo 0.02% 1.72x
American Apparel 0.06% 1.71x
Patagonia 0.03% 1.71x
Everlane 0.01% 1.69x
Zara 0.05% 1.67x
J. Crew 0.06% 1.63x
Madewell 0.03% 1.61x
Supreme 0.01% 1.59x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is gilt.com.

Website Composition Index
gilt.com 1.93% 65.57x
toofaced.com 1.15% 62.62x
davidstea.com 1.45% 62.01x
elfcosmetics.com 1.65% 60.82x
pinchme.com 3.44% 54.92x
whole30.com 1.81% 54.43x
worldmarket.com 4.62% 53.96x
yankeecandle.com 2.97% 52.59x
cb2.com 1.78% 51.78x
katespade.com 5.45% 51.03x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 2.08% 25.37x
Higher-End Fashion Brands 3.19% 19.72x
Washington D.C. Hotels 0.04% 19.10x
Beauty & Cosmetics 5.86% 18.95x
Food Cluster 6.30% 18.51x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.69% 18.43x
Organic Beauty & Skincare Products 4.25% 18.00x
Home Office Products 0.76% 17.70x
Hipster Clothing 1.19% 17.20x
Active Lifestyle Enthusiasts 0.21% 17.17x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female