Dstillery Audiences

TEA DRINKERS

Audience Size: 3.4 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 45.07% 30.47x
Trendy Shoe Shoppers 47.70% 30.18x
Supermarket Shoppers 48.33% 29.61x
Luxury Fitness Shoppers 43.42% 29.45x
Luxury Athletic Footwear Shoppers 43.41% 29.44x
Soap Shoppers 47.73% 28.19x
Bargain Shopping Researchers 41.46% 28.18x
Home Design and Living Publication Readers 39.65% 28.04x
Meal Kit Delivery Researchers 46.88% 27.95x
Home Custom Bedroom Decorators 41.55% 27.79x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.61x
REI 0.02% 1.55x
Bonobos 0.02% 1.54x
Patagonia 0.01% 1.48x
Club Monaco 0.01% 1.36x
Columbia 0.01% 1.35x
Ann Taylor 0.02% 1.34x
Uniqlo 0.02% 1.32x
Armani 0.02% 1.25x
Urban Outfitters 0.04% 1.23x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is pinchme.com.

Website Composition Index
pinchme.com 1.38% 73.81x
yankeecandle.com 1.08% 51.06x
katespade.com 1.14% 43.87x
craftsy.com 4.52% 42.19x
freshthyme.com 1.21% 41.61x
food52.com 2.21% 41.50x
society6.com 2.40% 40.71x
joann.com 5.17% 39.93x
clarksusa.com 1.12% 37.14x
vitaminshoppe.com 2.31% 37.06x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.34% 25.21x
Food Cluster 3.13% 20.78x
Consumer Rewards 0.20% 17.82x
Beauty & Cosmetics 2.86% 17.66x
Active Lifestyle Enthusiasts 0.10% 17.18x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.20% 16.94x
Home Office Products 0.25% 16.66x
Organic Beauty & Skincare Products 2.10% 16.60x
Shopping Catalogs 2.08% 16.49x
Vegans & Animal Welfare 2.82% 16.42x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female