Explore the Tea Drinkers Audience
Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Tea Drinkers audience.
INTERESTS
The Tea Drinkers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tea Drinkers audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 21.22% | 35.77x |
| Gourmet Food & Wine Researchers | 31.49% | 33.93x |
| Pantry Recipes Researchers | 20.79% | 33.93x |
| Luxury Athletic Footwear Shoppers | 32.80% | 33.66x |
| Luxury Fitness Shoppers | 32.80% | 33.65x |
| Home Design and Living Publication Readers | 28.28% | 33.38x |
| Home Coffee Makers | 36.01% | 32.50x |
| Cooking Show Fans | 32.93% | 32.07x |
| Home Kitchen Chefs | 33.62% | 32.02x |
| Bargain Shopping Researchers | 28.84% | 31.66x |
Composition Percentage:
The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
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APPAREL RETAILERS
The Tea Drinkers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tea Drinkers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.48x |
| Dressbarn | 0.02% | 1.43x |
| Express | 0.03% | 1.41x |
| Hollister | 0.02% | 1.34x |
| Zumiez | 0.02% | 1.32x |
| Talbots | 0.01% | 1.29x |
| Chicos | 0.02% | 1.29x |
| Jos A. Bank Clothiers | 0.02% | 1.26x |
| American Eagle Outfitters | 0.02% | 1.21x |
| Lane Bryant | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
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WEBSITES
The Tea Drinkers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tea Drinkers audience is finecooking.com.
| Website | Composition | Index |
| finecooking.com | 1.03% | 32.05x |
| mildlymeandering.com | 1.45% | 28.76x |
| biscuitsandburlap.com | 1.17% | 28.75x |
| foodnetwork.ca | 4.63% | 28.25x |
| goodcheapeats.com | 3.19% | 26.56x |
| petmd.com | 1.27% | 24.95x |
| stardewvalleywiki.com | 1.38% | 24.92x |
| doctoroz.com | 1.02% | 24.81x |
| barnesandnoble.com | 3.28% | 24.64x |
| bakefromscratch.com | 1.48% | 23.04x |
Composition Percentage:
The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.22% | 20.40x |
| Custom Gifts | 0.07% | 18.45x |
| Illinois | 0.05% | 18.38x |
| Vitamin Shoppers | 0.06% | 17.30x |
| Mail Order Food | 0.40% | 16.56x |
| Vegans & Animal Welfare | 0.48% | 15.94x |
| Organic Beauty & Skincare Products | 0.09% | 14.18x |
| Food Cluster | 0.04% | 14.09x |
| Arts & Crafts | 0.11% | 14.07x |
| Cakes & Sweets | 0.61% | 13.67x |
Composition Percentage:
The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
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DEMOGRAPHICS
The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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