Dstillery Audiences

TEA DRINKERS

Audience Size: 3.2 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 43.88% 31.30x
Home Coffee Makers 44.33% 30.54x
Luxury Athletic Footwear Shoppers 41.61% 29.92x
Luxury Fitness Shoppers 41.61% 29.92x
Supermarket Shoppers 47.96% 29.31x
Bargain Shopping Researchers 39.36% 29.15x
Custom Home Lighting Shoppers 36.68% 29.14x
Home Custom Bedroom Decorators 36.68% 29.14x
Home Design and Living Publication Readers 38.23% 28.92x
Orlando Activities Researchers 36.63% 28.40x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.71x
Madewell 0.02% 1.53x
Ann Taylor 0.01% 1.50x
Ralph Lauren 0.01% 1.48x
J. Crew 0.03% 1.48x
Kate Spade 0.02% 1.47x
Talbots 0.03% 1.47x
Dressbarn 0.03% 1.39x
The North Face 0.01% 1.36x
H&M 0.04% 1.33x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is pinchme.com.

Website Composition Index
pinchme.com 1.01% 53.77x
food52.com 1.68% 31.97x
craftsy.com 3.11% 31.80x
joann.com 4.06% 30.73x
society6.com 1.76% 30.62x
containerstore.com 4.69% 28.25x
loveknitting.com 1.40% 28.11x
vitaminshoppe.com 1.52% 27.64x
wholefoodsmarket.com 1.09% 26.45x
xojane.com 1.36% 26.28x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.16% 27.61x
Food Cluster 2.77% 23.35x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.17% 22.70x
Consumer Rewards 0.19% 20.88x
Beauty & Cosmetics 2.76% 19.89x
As Seen On TV Products 0.05% 19.62x
Organic Beauty & Skincare Products 1.96% 18.93x
Holistic Medicine 0.52% 18.86x
Networking Marketing 1.37% 17.84x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.69% 17.64x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female