Dstillery Audiences

TEA DRINKERS

Audience Size: 2.3 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 23.27% 34.14x
Luxury Athletic Footwear Shoppers 35.80% 33.71x
Luxury Fitness Shoppers 35.80% 33.71x
Gourmet Food & Wine Researchers 34.67% 33.59x
Home Design and Living Publication Readers 31.58% 33.44x
Pantry Recipes Researchers 21.65% 33.27x
Home Coffee Makers 37.65% 32.97x
Cooking Show Fans 35.81% 32.13x
Home Custom Bedroom Decorators 26.16% 31.73x
Custom Home Lighting Shoppers 26.16% 31.73x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.90x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is plumdeluxe.com.

Website Composition Index
plumdeluxe.com 1.53% 36.99x
starbucks.com 1.65% 30.94x
traderjoes.com 2.80% 30.35x
geniuskitchen.com 3.91% 28.31x
finecooking.com 3.06% 26.99x
wegmans.com 1.38% 26.62x
wineandglue.com 1.38% 25.81x
culvers.com 1.73% 25.02x
nyandcompany.com 1.55% 24.41x
dndbeyond.com 1.35% 24.26x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.07% 27.24x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.33% 22.52x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.13% 21.98x
Food Cluster 0.18% 21.88x
Arts & Crafts 0.18% 20.63x
Networking Marketing 0.16% 20.32x
Custom Gifts 0.30% 20.15x
Illinois 0.31% 19.98x
Holistic Medicine 0.05% 19.24x
Party Suppliers 0.50% 17.71x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female