Dstillery Audiences

TEA DRINKERS

Audience Size: 2.1 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 21.22% 35.77x
Gourmet Food & Wine Researchers 31.49% 33.93x
Pantry Recipes Researchers 20.79% 33.93x
Luxury Athletic Footwear Shoppers 32.80% 33.66x
Luxury Fitness Shoppers 32.80% 33.65x
Home Design and Living Publication Readers 28.28% 33.38x
Home Coffee Makers 36.01% 32.50x
Cooking Show Fans 32.93% 32.07x
Home Kitchen Chefs 33.62% 32.02x
Bargain Shopping Researchers 28.84% 31.66x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.48x
Dressbarn 0.02% 1.43x
Express 0.03% 1.41x
Hollister 0.02% 1.34x
Zumiez 0.02% 1.32x
Talbots 0.01% 1.29x
Chicos 0.02% 1.29x
Jos A. Bank Clothiers 0.02% 1.26x
American Eagle Outfitters 0.02% 1.21x
Lane Bryant 0.02% 1.19x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is finecooking.com.

Website Composition Index
finecooking.com 1.03% 32.05x
mildlymeandering.com 1.45% 28.76x
biscuitsandburlap.com 1.17% 28.75x
foodnetwork.ca 4.63% 28.25x
goodcheapeats.com 3.19% 26.56x
petmd.com 1.27% 24.95x
stardewvalleywiki.com 1.38% 24.92x
doctoroz.com 1.02% 24.81x
barnesandnoble.com 3.28% 24.64x
bakefromscratch.com 1.48% 23.04x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.22% 20.40x
Custom Gifts 0.07% 18.45x
Illinois 0.05% 18.38x
Vitamin Shoppers 0.06% 17.30x
Mail Order Food 0.40% 16.56x
Vegans & Animal Welfare 0.48% 15.94x
Organic Beauty & Skincare Products 0.09% 14.18x
Food Cluster 0.04% 14.09x
Arts & Crafts 0.11% 14.07x
Cakes & Sweets 0.61% 13.67x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female