Explore the Tea Drinkers Audience
Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Tea Drinkers audience.
INTERESTS
The Tea Drinkers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tea Drinkers audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 21.80% | 33.13x |
| Pantry Recipes Researchers | 20.89% | 32.19x |
| Gourmet Food & Wine Researchers | 33.03% | 31.75x |
| Luxury Athletic Footwear Shoppers | 34.97% | 31.25x |
| Luxury Fitness Shoppers | 34.96% | 31.25x |
| Home Design and Living Publication Readers | 31.19% | 31.24x |
| Home Coffee Makers | 36.75% | 30.23x |
| Cooking Show Fans | 34.75% | 30.04x |
| Bargain Shopping Researchers | 31.51% | 29.62x |
| Home Custom Bedroom Decorators | 27.22% | 29.51x |
Composition Percentage:
The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
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APPAREL RETAILERS
The Tea Drinkers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tea Drinkers audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.02% | 1.51x |
| LOFT | 0.02% | 1.45x |
| Talbots | 0.01% | 1.42x |
| J. Crew | 0.01% | 1.37x |
| Dressbarn | 0.01% | 1.30x |
| H&M | 0.01% | 1.29x |
| Aeropostale | 0.02% | 1.28x |
| Buckle | 0.02% | 1.19x |
| Chicos | 0.02% | 1.18x |
| Journeys | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
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WEBSITES
The Tea Drinkers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tea Drinkers audience is plumdeluxe.com.
| Website | Composition | Index |
| plumdeluxe.com | 1.03% | 47.37x |
| traderjoes.com | 1.61% | 33.46x |
| finecooking.com | 1.98% | 30.39x |
| crackerbarrel.com | 1.38% | 26.36x |
| biscuitsandburlap.com | 1.06% | 25.83x |
| steinmart.com | 1.10% | 25.37x |
| mildlymeandering.com | 1.25% | 24.92x |
| goodcheapeats.com | 3.61% | 24.31x |
| petmd.com | 3.62% | 24.23x |
| barnesandnoble.com | 7.11% | 24.23x |
Composition Percentage:
The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).
| Content Affinity | Composition | Index |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.11% | 29.27x |
| Networking Marketing | 0.10% | 23.09x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.34% | 22.72x |
| Illinois | 0.17% | 19.88x |
| Custom Gifts | 0.17% | 19.81x |
| Food Cluster | 0.09% | 19.62x |
| Chef & Restaurant Resources | 0.10% | 18.39x |
| Mail Order Food | 0.60% | 17.91x |
| Vitamin Shoppers | 0.16% | 17.05x |
| Beach & Intimate Wear | 0.05% | 16.71x |
Composition Percentage:
The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
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DEMOGRAPHICS
The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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