Dstillery Audiences

TEA DRINKERS

Audience Size: 3.2 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 45.44% 35.03x
Trendy Shoe Shoppers 48.27% 34.62x
Soap Shoppers 48.84% 33.82x
Supermarket Shoppers 50.24% 33.44x
Luxury Fitness Shoppers 44.22% 32.90x
Luxury Athletic Footwear Shoppers 44.21% 32.89x
Meal Kit Delivery Researchers 48.54% 32.88x
Bargain Shopping Researchers 39.61% 32.42x
Custom Home Lighting Shoppers 40.90% 32.25x
Home Custom Bedroom Decorators 40.89% 32.25x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.40x
Everlane 0.01% 2.18x
Bonobos 0.15% 1.90x
Jos A. Bank Clothiers 0.42% 1.55x
Mens Wearhouse 0.65% 1.41x
White House Black Market 0.44% 1.36x
Zara 0.03% 1.36x
Free People 0.03% 1.33x
Johnston and Murphy 0.59% 1.33x
Saint Laurent Paris 0.01% 1.24x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is pinchme.com.

Website Composition Index
pinchme.com 2.33% 53.89x
gilt.com 1.04% 44.06x
yankeecandle.com 2.07% 39.52x
whole30.com 1.01% 37.92x
worldmarket.com 2.72% 36.85x
katespade.com 3.16% 36.31x
cb2.com 1.01% 36.03x
yogaoutlet.com 1.01% 35.24x
knitpicks.com 2.33% 34.81x
philosophy.com 1.41% 34.74x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.59% 24.49x
Washington D.C. Hotels 0.02% 20.72x
Food Cluster 4.70% 19.19x
Mail Order Food 2.50% 18.27x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.38% 18.08x
Beauty & Cosmetics 3.77% 17.76x
Organic Beauty & Skincare Products 2.98% 17.38x
Higher-End Fashion Brands 1.35% 17.08x
Home Office Products 0.43% 16.96x
London Tourism 0.32% 16.76x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female