Dstillery Audiences

TEA DRINKERS

Audience Size: 2.6 Million Devices

Explore the Tea Drinkers Audience

Below you'll find more information about the Tea Drinkers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Tea Drinkers audience.

Dstillery Crafted Audiences

INTERESTS

The Tea Drinkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tea Drinkers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 21.80% 33.13x
Pantry Recipes Researchers 20.89% 32.19x
Gourmet Food & Wine Researchers 33.03% 31.75x
Luxury Athletic Footwear Shoppers 34.97% 31.25x
Luxury Fitness Shoppers 34.96% 31.25x
Home Design and Living Publication Readers 31.19% 31.24x
Home Coffee Makers 36.75% 30.23x
Cooking Show Fans 34.75% 30.04x
Bargain Shopping Researchers 31.51% 29.62x
Home Custom Bedroom Decorators 27.22% 29.51x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Interest attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tea Drinkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tea Drinkers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.51x
LOFT 0.02% 1.45x
Talbots 0.01% 1.42x
J. Crew 0.01% 1.37x
Dressbarn 0.01% 1.30x
H&M 0.01% 1.29x
Aeropostale 0.02% 1.28x
Buckle 0.02% 1.19x
Chicos 0.02% 1.18x
Journeys 0.02% 1.09x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Location attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tea Drinkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tea Drinkers audience is plumdeluxe.com.

Website Composition Index
plumdeluxe.com 1.03% 47.37x
traderjoes.com 1.61% 33.46x
finecooking.com 1.98% 30.39x
crackerbarrel.com 1.38% 26.36x
biscuitsandburlap.com 1.06% 25.83x
steinmart.com 1.10% 25.37x
mildlymeandering.com 1.25% 24.92x
goodcheapeats.com 3.61% 24.31x
petmd.com 3.62% 24.23x
barnesandnoble.com 7.11% 24.23x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Web attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tea Drinkers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 29.27x
Networking Marketing 0.10% 23.09x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.34% 22.72x
Illinois 0.17% 19.88x
Custom Gifts 0.17% 19.81x
Food Cluster 0.09% 19.62x
Chef & Restaurant Resources 0.10% 18.39x
Mail Order Food 0.60% 17.91x
Vitamin Shoppers 0.16% 17.05x
Beach & Intimate Wear 0.05% 16.71x
Composition Percentage: The overlap percentage between the Tea Drinkers audience and the Content Affinity attribute.
Index: A comparison of the Tea Drinkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tea Drinkers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female