Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest Composition Index
Techies 72.20% 50.75x
Camera Review Readers 70.42% 48.13x
IT Decision Makers 68.02% 45.32x
Mobile Phone Comparison Shoppers 64.87% 41.93x
Android Fans 61.63% 40.76x
Market Intelligence Researchers 56.78% 40.51x
Executive and C-Suite 51.02% 40.36x
Financial Business Intelligence Researchers 53.31% 39.40x
High End TV Shoppers 60.80% 39.34x
Advertising Professionals 52.66% 38.50x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.02x
Lululemon 0.01% 1.79x
Mens Wearhouse 0.09% 1.66x
Old Navy 0.03% 1.36x
Urban Outfitters 0.01% 1.35x
Chicos 0.02% 1.27x
Talbots 0.01% 1.21x
H&M 0.01% 1.21x
Gymboree 0.01% 1.19x
J. Crew 0.01% 1.18x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.84% 55.14x
redsharknews.com 1.36% 49.10x
hothardware.com 3.31% 47.10x
technologyreview.com 5.89% 46.65x
overclock3d.net 1.19% 46.50x
phoronix.com 3.37% 44.34x
uploadvr.com 1.85% 43.95x
gonintendo.com 1.83% 42.90x
gamasutra.com 2.39% 42.11x
aboutchromebooks.com 1.31% 42.07x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 6.95% 24.91x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.27% 24.17x
Robotics 1.08% 22.58x
Technology News 37.88% 21.32x
Assorted Topics (Power Trains, Drones, Web Design) 2.29% 21.16x
Public Policy Media 5.48% 20.88x
Studio & Franchise Video Game Players 6.14% 19.01x
Environmentally Friendly Cars 0.04% 18.98x
Bags & Luggage 2.35% 18.79x
Data Centers 2.38% 18.34x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male