TECH NEWS ENTHUSIASTS

Audience Size: 4.7 Million Devices

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Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest	Composition	Index
Techies	68.94%	43.01x
Camera Review Readers	72.27%	38.72x
IT Decision Makers	71.41%	36.07x
Mobile Phone Comparison Shoppers	63.22%	35.30x
Android Fans	58.76%	34.72x
Market Intelligence Researchers	59.03%	33.00x
High End TV Shoppers	59.35%	32.79x
Executive and C-Suite	56.94%	32.67x
Mens Fitness Publication Readers	51.25%	32.40x
Readers of Japanese Content	54.62%	32.24x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is REI.

Location	Composition	Index
REI	0.01%	1.51x
Urban Outfitters	0.04%	1.44x
Patagonia	0.01%	1.43x
Lululemon	0.04%	1.43x
American Apparel	0.03%	1.39x
Bonobos	0.01%	1.38x
Uniqlo	0.02%	1.34x
Madewell	0.02%	1.32x
Free People	0.02%	1.29x
H&M	0.06%	1.24x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is fudzilla.com.

Website	Composition	Index
fudzilla.com	1.70%	42.32x
technologyreview.com	6.52%	38.58x
pocketnow.com	2.48%	38.04x
redsharknews.com	1.27%	36.93x
hothardware.com	3.26%	36.39x
phoronix.com	2.38%	36.39x
uploadvr.com	1.91%	35.93x
gonintendo.com	1.82%	35.48x
dailygalaxy.com	3.25%	34.91x
itprotoday.com	1.06%	34.42x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity	Composition	Index
Australia & New Zealand Media	6.80%	21.41x
Environmentally Friendly Cars	0.07%	19.55x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.64%	18.85x
Technology News	32.97%	18.42x
Public Policy Media	5.26%	17.58x
Assorted Topics (Power Trains, Drones, Web Design)	1.93%	16.83x
Robotics	1.20%	16.76x
Feminism	0.98%	16.42x
Studio & Franchise Video Game Players	5.59%	15.44x
Liberal Media	36.35%	15.07x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male