TECH NEWS ENTHUSIASTS

Audience Size: 2.2 Million Devices

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Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest	Composition	Index
Techies	73.36%	50.69x
Camera Review Readers	70.57%	48.62x
IT Decision Makers	70.97%	44.62x
Market Intelligence Researchers	59.27%	41.27x
Executive and C-Suite	50.53%	40.94x
Android Fans	62.87%	40.09x
Mobile Phone Comparison Shoppers	66.68%	40.00x
Financial Business Intelligence Researchers	54.27%	39.84x
Liberal News Readers	53.09%	39.64x
Readers of Japanese Content	56.55%	39.42x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.01%	1.74x
Zumiez	0.01%	1.52x
Gymboree	0.01%	1.27x
LOFT	0.01%	1.23x
White House Black Market	0.01%	1.21x
Banana Republic	0.01%	1.20x
Gap	0.01%	1.20x
Carhartt	0.19%	1.20x
Dressbarn	0.01%	1.18x
The Childrens Place	0.02%	1.16x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is fudzilla.com.

Website	Composition	Index
fudzilla.com	1.04%	65.11x
technologyreview.com	2.43%	53.87x
gamasutra.com	1.26%	53.83x
gonintendo.com	1.09%	53.37x
phoronix.com	2.76%	50.52x
theinquirer.net	2.07%	49.68x
sci-news.com	2.09%	47.16x
janes.com	1.31%	45.88x
cnx-software.com	2.62%	45.53x
androidpolice.com	21.20%	44.38x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Drawing & Animation.

Content Affinity	Composition	Index
Drawing & Animation	0.06%	23.81x
Australia & New Zealand Media	6.13%	22.60x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	4.17%	21.61x
Robotics	0.51%	20.77x
Assorted Topics (Power Trains, Drones, Web Design)	2.05%	20.46x
Public Policy Media	4.65%	19.29x
Assorted Topics (Toys, T-Shirts, Volvos)	0.08%	19.22x
Teaching Abroad	0.05%	19.05x
Studio & Franchise Video Game Players	5.27%	17.70x
Environmental Conservation	0.11%	17.60x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male