Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest Composition Index
Techies 57.65% 81.71x
Camera Review Readers 65.37% 73.98x
HDTV Researchers 43.75% 65.00x
Virtual Reality Enthusiasts 72.34% 58.33x
Android Fans 63.91% 51.85x
Mobile Phone Comparison Shoppers 63.47% 50.13x
Phone Accessory Shoppers 60.64% 49.89x
Mac Users 17.98% 48.90x
Smartphone Case Shoppers 49.95% 48.28x
Cord Cutters 20.99% 45.29x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 0.70x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is thurrott.com.

Website Composition Index
thurrott.com 4.15% 58.64x
liliputing.com 5.53% 57.67x
betanews.com 2.59% 56.90x
threatpost.com 1.38% 54.41x
droid-life.com 11.64% 54.07x
cnx-software.com 1.99% 51.75x
phoronix.com 3.36% 46.84x
techrepublic.com 1.39% 45.83x
cogconnected.com 3.11% 44.79x
chessdom.com 1.56% 44.52x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Technology News.

Content Affinity Composition Index
Technology News 32.64% 30.21x
Data Centers 0.44% 26.05x
Studio & Franchise Video Game Players 5.08% 23.12x
Australia & New Zealand Media 3.00% 22.89x
Mobile Industry Information 0.37% 22.81x
Small Business Resources 11.72% 19.45x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.88% 19.00x
Photography 5.87% 18.01x
Quebec Vacations 0.84% 17.84x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 6.14% 17.82x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male