TECH NEWS ENTHUSIASTS

Audience Size: 2.3 Million Devices

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Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest	Composition	Index
Techies	62.51%	86.63x
IT Decision Makers	63.63%	75.16x
Mobile Phone Comparison Shoppers	53.01%	64.78x
Liberal News Readers	41.58%	63.22x
Financial Business Intelligence Researchers	47.96%	61.44x
Readers of Japanese Content	47.76%	61.22x
Camera Review Readers	67.16%	60.31x
Android Fans	49.52%	60.26x
Executive and C-Suite	50.66%	59.18x
Cybersecurity Researchers	49.34%	58.87x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Calvin Klein.

Location	Composition	Index
Calvin Klein	0.01%	1.92x
Topshop	0.01%	1.84x
The North Face	0.03%	1.84x
Banana Republic	0.05%	1.77x
Bonobos	0.05%	1.70x
American Apparel	0.05%	1.60x
Madewell	0.03%	1.57x
Kate Spade	0.02%	1.55x
Club Monaco	0.01%	1.54x
Gap	0.06%	1.48x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is morningticker.com.

Website	Composition	Index
morningticker.com	1.80%	63.51x
phoronix.com	1.73%	62.13x
fudzilla.com	2.58%	61.77x
ycombinator.com	1.17%	60.52x
bit-tech.net	1.03%	59.13x
thenewstack.io	1.70%	58.66x
thurrott.com	1.00%	58.12x
earther.com	2.25%	56.51x
legitreviews.com	1.04%	55.42x
hothardware.com	5.67%	54.97x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Technology News.

Content Affinity	Composition	Index
Technology News	28.07%	28.97x
Australia & New Zealand Media	8.96%	27.03x
Environmentally Friendly Cars	0.20%	26.11x
Robotics	2.59%	22.76x
Mobile Industry Information	2.94%	21.84x
Public Policy Media	6.01%	21.68x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.61%	21.63x
Feminism	1.74%	20.50x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.76%	20.32x
Asia Travel	11.76%	19.98x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male