Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest Composition Index
Techies 71.30% 56.48x
Camera Review Readers 69.88% 52.48x
IT Decision Makers 67.97% 48.55x
Mobile Phone Comparison Shoppers 64.34% 44.76x
Market Intelligence Researchers 55.91% 44.26x
Android Fans 60.61% 44.10x
Executive and C-Suite 49.20% 42.88x
Financial Business Intelligence Researchers 53.20% 42.53x
Readers of Japanese Content 52.47% 42.25x
High End TV Shoppers 60.86% 42.17x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.23x
Carhartt 0.16% 1.09x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.48% 58.05x
redsharknews.com 1.11% 52.41x
phoronix.com 3.04% 47.82x
technologyreview.com 4.29% 47.72x
uploadvr.com 1.46% 45.72x
gamasutra.com 1.89% 45.41x
gonintendo.com 1.52% 45.09x
theinquirer.net 3.24% 41.60x
cnx-software.com 2.59% 40.56x
toucharcade.com 1.03% 39.85x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 7.30% 26.14x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.45% 25.99x
Robotics 0.94% 24.73x
Assorted Topics (Power Trains, Drones, Web Design) 2.42% 22.25x
Public Policy Media 5.47% 22.08x
Technology News 40.73% 20.85x
Data Centers 2.15% 20.45x
Studio & Franchise Video Game Players 6.36% 19.93x
Assorted Topics (Toys, T-Shirts, Volvos) 0.13% 19.82x
Bags & Luggage 2.16% 19.43x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male