TECH NEWS ENTHUSIASTS

Audience Size: 3.5 Million Devices

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Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest	Composition	Index
Techies	69.73%	55.94x
Camera Review Readers	67.11%	53.12x
IT Decision Makers	67.09%	50.20x
Mobile Phone Comparison Shoppers	62.09%	45.30x
Executive and C-Suite	52.35%	45.24x
Financial Business Intelligence Researchers	50.97%	44.78x
Market Intelligence Researchers	54.46%	44.10x
Liberal News Readers	49.02%	43.45x
Android Fans	58.39%	43.20x
Readers of Japanese Content	53.90%	42.82x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.08x
Bonobos	0.15%	1.87x
Supreme	0.01%	1.82x
Topshop	0.03%	1.62x
White House Black Market	0.49%	1.46x
Jos A. Bank Clothiers	0.38%	1.45x
Madewell	0.02%	1.44x
Patagonia	0.01%	1.42x
Mens Wearhouse	0.60%	1.38x
REI	0.02%	1.38x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is fudzilla.com.

Website	Composition	Index
fudzilla.com	2.49%	54.47x
phoronix.com	2.36%	50.56x
pocketnow.com	4.05%	49.39x
earther.com	1.03%	48.85x
spaceflightnow.com	1.93%	48.01x
spacenews.com	2.53%	47.32x
technologyreview.com	12.44%	46.56x
aboutchromebooks.com	1.31%	45.98x
redsharknews.com	1.57%	45.56x
appleinsider.com	1.00%	44.70x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity	Composition	Index
Australia & New Zealand Media	8.29%	22.99x
Environmentally Friendly Cars	0.12%	22.51x
Technology News	32.99%	21.24x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.79%	19.96x
Public Policy Media	6.08%	18.73x
Robotics	1.79%	18.32x
Feminism	1.26%	17.17x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.54%	17.04x
Studio & Franchise Video Game Players	6.46%	16.91x
Men's Dress Shirt Shopping	1.10%	16.82x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male