Explore the Tech News Enthusiasts Audience
Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Tech News Enthusiasts audience.
INTERESTS
The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.
| Interest | Composition | Index |
| Techies | 57.65% | 81.71x |
| Camera Review Readers | 65.37% | 73.98x |
| HDTV Researchers | 43.75% | 65.00x |
| Virtual Reality Enthusiasts | 72.34% | 58.33x |
| Android Fans | 63.91% | 51.85x |
| Mobile Phone Comparison Shoppers | 63.47% | 50.13x |
| Phone Accessory Shoppers | 60.64% | 49.89x |
| Mac Users | 17.98% | 48.90x |
| Smartphone Case Shoppers | 49.95% | 48.28x |
| Cord Cutters | 20.99% | 45.29x |
Composition Percentage:
The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 0.70x |
Composition Percentage:
The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
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WEBSITES
The Tech News Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech News Enthusiasts audience is thurrott.com.
| Website | Composition | Index |
| thurrott.com | 4.15% | 58.64x |
| liliputing.com | 5.53% | 57.67x |
| betanews.com | 2.59% | 56.90x |
| threatpost.com | 1.38% | 54.41x |
| droid-life.com | 11.64% | 54.07x |
| cnx-software.com | 1.99% | 51.75x |
| phoronix.com | 3.36% | 46.84x |
| techrepublic.com | 1.39% | 45.83x |
| cogconnected.com | 3.11% | 44.79x |
| chessdom.com | 1.56% | 44.52x |
Composition Percentage:
The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 32.64% | 30.21x |
| Data Centers | 0.44% | 26.05x |
| Studio & Franchise Video Game Players | 5.08% | 23.12x |
| Australia & New Zealand Media | 3.00% | 22.89x |
| Mobile Industry Information | 0.37% | 22.81x |
| Small Business Resources | 11.72% | 19.45x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.88% | 19.00x |
| Photography | 5.87% | 18.01x |
| Quebec Vacations | 0.84% | 17.84x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 6.14% | 17.82x |
Composition Percentage:
The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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