TECH NEWS ENTHUSIASTS

Audience Size: 1.7 Million Devices

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Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest	Composition	Index
Techies	72.73%	79.33x
Camera Review Readers	68.41%	76.92x
IT Decision Makers	69.52%	72.35x
Market Intelligence Researchers	55.41%	62.96x
Mobile Phone Comparison Shoppers	64.07%	61.83x
Android Fans	56.59%	59.86x
Advertising Professionals	45.25%	59.07x
HDTV Researchers	67.59%	57.81x
Eco-Conscious Consumers	36.03%	57.63x
Readers of Japanese Content	50.36%	57.48x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.01%	1.45x
Lululemon	0.01%	1.34x
LOFT	0.03%	1.31x
Coach	0.01%	1.22x
Jos A. Bank Clothiers	0.02%	1.14x
Chicos	0.02%	1.10x
Banana Republic	0.02%	1.09x
Talbots	0.01%	1.00x
Carhartt	0.20%	1.00x
Old Navy	0.04%	0.99x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is ft.com.

Website	Composition	Index
ft.com	2.16%	67.03x
thefpsreview.com	2.30%	64.16x
dailygalaxy.com	4.47%	63.38x
quantamagazine.org	1.14%	61.52x
gizmochina.com	1.79%	61.50x
newsarama.com	1.46%	58.55x
asiatimes.com	2.72%	56.66x
phoronix.com	2.56%	54.40x
betanews.com	6.02%	54.36x
nationalmemo.com	1.43%	53.26x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity	Composition	Index
Australia & New Zealand Media	3.01%	34.10x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	2.45%	33.94x
Data Centers	1.50%	31.62x
Technology News	44.92%	28.65x
Assorted Topics (Power Trains, Drones, Web Design)	0.47%	25.92x
Mobile Industry Information	0.31%	23.92x
Studio & Franchise Video Game Players	4.48%	23.90x
Asia Travel	24.57%	22.59x
Public Policy Media	1.65%	21.84x
Space & National Security	6.94%	21.38x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male