Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest Composition Index
Techies 56.46% 42.98x
IT Decision Makers 61.90% 42.27x
Liberal News Readers 40.20% 34.31x
Financial Business Intelligence Researchers 45.94% 33.32x
Executive and C-Suite 48.18% 32.38x
Mobile Phone Comparison Shoppers 50.66% 31.99x
Tech and Video games Industry 49.71% 31.20x
Apple Fans 50.98% 30.99x
Telecom Industry 45.99% 30.97x
Financial News Readers 37.51% 30.80x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Madewell.

Location Composition Index
Madewell 0.02% 1.52x
Club Monaco 0.01% 1.50x
American Apparel 0.03% 1.45x
Levi Strauss 0.01% 1.45x
Zara 0.03% 1.43x
Free People 0.02% 1.38x
Uniqlo 0.01% 1.38x
Patagonia 0.01% 1.35x
H&M 0.03% 1.33x
Lorna Jane 0.00% 1.31x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is hardocp.com.

Website Composition Index
hardocp.com 0.20% 89.05x
linuxandubuntu.com 0.24% 86.75x
dominodatalab.com 0.20% 83.76x
babwnews.com 0.49% 82.05x
tonymacx86.com 0.38% 79.95x
stackabuse.com 0.18% 79.49x
domain-b.com 0.16% 77.90x
thurrott.com 0.89% 77.70x
perfscience.com 0.56% 76.69x
kb.vmware.com 0.96% 76.60x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Technology News.

Content Affinity Composition Index
Technology News 19.60% 25.51x
Environmentally Friendly Cars 0.20% 22.36x
Australia & New Zealand Media 8.65% 19.40x
Robotics 3.11% 19.29x
Mobile Industry Information 3.34% 18.51x
Public Policy Media 5.56% 17.87x
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.00% 17.85x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 17.17% 17.79x
Home Décor, Furniture, & Decorating 0.11% 17.37x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 2.34% 16.96x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999