TECH NEWS ENTHUSIASTS

Audience Size: 828 Thousand Devices

View All Audiences

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 828 thousand unique devices whose actions qualify for the Tech News Enthusiasts audience.

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is IT Decision Makers.

Interest	Composition	Index
IT Decision Makers	70.32%	85.34x
Camera Review Readers	72.67%	80.01x
Techies	83.63%	75.39x
Mobile Phone Comparison Shoppers	67.77%	69.78x
Advertising Professionals	36.10%	66.11x
HDTV Researchers	65.15%	65.31x
High End TV Shoppers	59.43%	65.21x
Eco-Conscious Consumers	23.38%	63.66x
Financial Business Intelligence Researchers	32.93%	63.10x
Readers of Japanese Content	45.51%	62.95x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.01%	1.60x
Buckle	0.02%	1.56x
Mens Wearhouse	0.02%	1.55x
Lululemon	0.01%	1.53x
H&M	0.02%	1.48x
White House Black Market	0.02%	1.48x
Chicos	0.02%	1.36x
Old Navy	0.03%	1.35x
Gymboree	0.02%	1.33x
Victoria's Secret	0.02%	1.30x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is dailygalaxy.com.

Website	Composition	Index
dailygalaxy.com	1.38%	94.09x
thenewstack.io	1.37%	88.07x
cnx-software.com	3.03%	80.76x
flatpanelshd.com	1.10%	80.47x
thurrott.com	6.57%	78.38x
thehackernews.com	2.56%	76.30x
thefpsreview.com	1.78%	75.87x
betanews.com	4.26%	75.66x
liliputing.com	6.77%	69.21x
theconversation.com	2.61%	69.21x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Technology News.

Content Affinity	Composition	Index
Technology News	45.83%	33.45x
Australia & New Zealand Media	2.77%	32.74x
Data Centers	0.84%	29.71x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.38%	29.56x
Mobile Industry Information	0.58%	26.18x
Asia Travel	14.01%	23.38x
Small Business Resources	26.58%	23.18x
Photography	10.08%	22.69x
Feminism	0.23%	21.57x
Liberal Media	40.31%	21.53x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male