TECH NEWS ENTHUSIASTS

Audience Size: 1.7 Million Devices

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Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest	Composition	Index
Techies	74.39%	74.49x
Camera Review Readers	71.38%	70.70x
IT Decision Makers	71.78%	64.15x
Market Intelligence Researchers	60.11%	59.17x
Android Fans	62.36%	58.60x
Financial Business Intelligence Researchers	53.55%	58.26x
Executive and C-Suite	51.55%	58.15x
Liberal News Readers	51.16%	57.87x
Advertising Professionals	54.84%	57.74x
Mobile Phone Comparison Shoppers	66.58%	57.69x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.01%	1.06x
Old Navy	0.02%	1.03x
Carhartt	0.10%	0.96x
Buckle	0.01%	0.94x
Maurices	0.01%	0.86x
Journeys	0.01%	0.78x
Victoria's Secret	0.01%	0.72x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is technologyreview.com.

Website	Composition	Index
technologyreview.com	1.17%	70.33x
theinquirer.net	1.07%	63.64x
sci-news.com	1.33%	63.25x
androidpolice.com	13.51%	61.35x
mobilesyrup.com	1.79%	58.11x
coindesk.com	2.29%	55.83x
newsbtc.com	1.51%	55.62x
thenewsrep.com	1.17%	55.47x
japantoday.com	2.84%	55.43x
defenseone.com	1.03%	54.40x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity	Composition	Index
Australia & New Zealand Media	5.46%	34.33x
Assorted Topics (Power Trains, Drones, Web Design)	1.68%	32.75x
London Tourism & Events	0.17%	32.35x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.43%	30.95x
Robotics	0.28%	28.44x
Public Policy Media	3.96%	28.05x
Studio & Franchise Video Game Players	5.11%	26.23x
Assorted Topics (Toys, T-Shirts, Volvos)	0.06%	24.43x
Technology News	41.27%	24.37x
Film Production	0.79%	24.32x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male