Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 828 Thousand Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 828 thousand unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 70.32% 85.34x
Camera Review Readers 72.67% 80.01x
Techies 83.63% 75.39x
Mobile Phone Comparison Shoppers 67.77% 69.78x
Advertising Professionals 36.10% 66.11x
HDTV Researchers 65.15% 65.31x
High End TV Shoppers 59.43% 65.21x
Eco-Conscious Consumers 23.38% 63.66x
Financial Business Intelligence Researchers 32.93% 63.10x
Readers of Japanese Content 45.51% 62.95x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.60x
Buckle 0.02% 1.56x
Mens Wearhouse 0.02% 1.55x
Lululemon 0.01% 1.53x
H&M 0.02% 1.48x
White House Black Market 0.02% 1.48x
Chicos 0.02% 1.36x
Old Navy 0.03% 1.35x
Gymboree 0.02% 1.33x
Victoria's Secret 0.02% 1.30x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is dailygalaxy.com.

Website Composition Index
dailygalaxy.com 1.38% 94.09x
thenewstack.io 1.37% 88.07x
cnx-software.com 3.03% 80.76x
flatpanelshd.com 1.10% 80.47x
thurrott.com 6.57% 78.38x
thehackernews.com 2.56% 76.30x
thefpsreview.com 1.78% 75.87x
betanews.com 4.26% 75.66x
liliputing.com 6.77% 69.21x
theconversation.com 2.61% 69.21x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Technology News.

Content Affinity Composition Index
Technology News 45.83% 33.45x
Australia & New Zealand Media 2.77% 32.74x
Data Centers 0.84% 29.71x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.38% 29.56x
Mobile Industry Information 0.58% 26.18x
Asia Travel 14.01% 23.38x
Small Business Resources 26.58% 23.18x
Photography 10.08% 22.69x
Feminism 0.23% 21.57x
Liberal Media 40.31% 21.53x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male