Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 1.9 Million Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest Composition Index
Techies 61.80% 84.94x
Camera Review Readers 62.62% 72.89x
IT Decision Makers 64.52% 71.45x
Mobile Phone Comparison Shoppers 52.91% 64.43x
Android Fans 48.97% 60.54x
Readers of Japanese Content 47.75% 60.13x
Financial Business Intelligence Researchers 47.45% 60.02x
Market Intelligence Researchers 51.72% 58.19x
Executive and C-Suite 50.42% 57.77x
Liberal News Readers 43.56% 57.56x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is REI.

Location Composition Index
REI 0.03% 1.95x
Patagonia 0.03% 1.83x
Everlane 0.01% 1.75x
Uniqlo 0.03% 1.65x
Bonobos 0.10% 1.65x
Topshop 0.02% 1.61x
Jos A. Bank Clothiers 0.45% 1.54x
Intermix 0.01% 1.42x
Johnston and Murphy 0.20% 1.41x
Club Monaco 0.02% 1.39x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is thenewstack.io.

Website Composition Index
thenewstack.io 1.67% 75.14x
bit-tech.net 1.00% 74.96x
morningticker.com 1.75% 74.31x
ycombinator.com 1.09% 74.15x
fudzilla.com 3.30% 71.76x
phoronix.com 2.28% 71.08x
spaceflightinsider.com 1.39% 69.38x
legitreviews.com 1.09% 66.22x
earther.com 2.17% 65.54x
spacenews.com 4.41% 64.27x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Technology News.

Content Affinity Composition Index
Technology News 32.37% 27.77x
Australia & New Zealand Media 10.02% 26.77x
Environmentally Friendly Cars 0.19% 25.57x
Robotics 2.69% 23.02x
Public Policy Media 6.78% 22.15x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.15% 21.34x
Mobile Industry Information 2.89% 20.74x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.77% 20.36x
Asia Travel 13.12% 20.05x
Middle East News 7.64% 19.85x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male