Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 40.87% 93.25x
Camera Shoppers 39.13% 88.07x
Virtual Reality Enthusiasts 37.39% 85.32x
Infiniti Vehicle Shoppers 36.52% 82.95x
Gamers 36.52% 80.38x
South Carolina Gamecocks Fans 35.65% 80.24x
High-End Camera Shoppers 34.78% 79.73x
Spanish Language Learners 37.39% 78.48x
Getting Off the Grid Travelers 34.78% 78.29x
Flooring Shoppers 34.78% 76.55x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.55x
The Childrens Place 0.01% 1.22x
Victoria's Secret 0.01% 1.15x
Mens Wearhouse 0.01% 1.14x
Maurices 0.01% 0.94x
Old Navy 0.01% 0.84x
Carhartt 0.07% 0.50x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.42% 58.62x
redsharknews.com 1.05% 53.10x
phoronix.com 3.21% 48.72x
technologyreview.com 3.60% 47.41x
gamasutra.com 1.74% 46.18x
uploadvr.com 1.35% 45.91x
gonintendo.com 1.42% 44.92x
theinquirer.net 2.92% 42.23x
cnx-software.com 2.95% 39.74x
infoq.com 1.25% 39.66x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Asia Travel.

Content Affinity Composition Index
Asia Travel 35.65% 39.63x
Liberal Media 47.83% 38.70x
San Francisco Bay Area Cluster 28.70% 38.01x
Movie Reviews 22.61% 35.84x
Technology News 33.91% 35.45x
San Diego Cluster 18.26% 33.32x
Assorted Topics (Viral Media, Paid Traffic) 25.22% 32.30x
Small Business Resources 41.74% 32.29x
Northern California Cluster 16.52% 31.95x
Assorted Topics (Auto, Hobbies, Viral Media) 46.96% 31.32x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male