Explore the Tech News Enthusiasts Audience
Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Tech News Enthusiasts audience.
INTERESTS
The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.
| Interest | Composition | Index |
| Techies | 71.30% | 56.48x |
| Camera Review Readers | 69.88% | 52.48x |
| IT Decision Makers | 67.97% | 48.55x |
| Mobile Phone Comparison Shoppers | 64.34% | 44.76x |
| Market Intelligence Researchers | 55.91% | 44.26x |
| Android Fans | 60.61% | 44.10x |
| Executive and C-Suite | 49.20% | 42.88x |
| Financial Business Intelligence Researchers | 53.20% | 42.53x |
| Readers of Japanese Content | 52.47% | 42.25x |
| High End TV Shoppers | 60.86% | 42.17x |
Composition Percentage:
The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.23x |
| Carhartt | 0.16% | 1.09x |
Composition Percentage:
The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
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WEBSITES
The Tech News Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech News Enthusiasts audience is fudzilla.com.
| Website | Composition | Index |
| fudzilla.com | 1.48% | 58.05x |
| redsharknews.com | 1.11% | 52.41x |
| phoronix.com | 3.04% | 47.82x |
| technologyreview.com | 4.29% | 47.72x |
| uploadvr.com | 1.46% | 45.72x |
| gamasutra.com | 1.89% | 45.41x |
| gonintendo.com | 1.52% | 45.09x |
| theinquirer.net | 3.24% | 41.60x |
| cnx-software.com | 2.59% | 40.56x |
| toucharcade.com | 1.03% | 39.85x |
Composition Percentage:
The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 7.30% | 26.14x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 4.45% | 25.99x |
| Robotics | 0.94% | 24.73x |
| Assorted Topics (Power Trains, Drones, Web Design) | 2.42% | 22.25x |
| Public Policy Media | 5.47% | 22.08x |
| Technology News | 40.73% | 20.85x |
| Data Centers | 2.15% | 20.45x |
| Studio & Franchise Video Game Players | 6.36% | 19.93x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.13% | 19.82x |
| Bags & Luggage | 2.16% | 19.43x |
Composition Percentage:
The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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