TECH NEWS ENTHUSIASTS

Audience Size: 2 Million Devices

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Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest	Composition	Index
Techies	73.84%	64.43x
Camera Review Readers	69.87%	62.60x
IT Decision Makers	69.66%	60.02x
Mobile Phone Comparison Shoppers	64.45%	52.90x
Market Intelligence Researchers	59.70%	52.47x
Android Fans	60.62%	50.48x
Executive and C-Suite	45.39%	50.08x
Financial Business Intelligence Researchers	51.33%	49.81x
High End TV Shoppers	61.86%	49.48x
Advertising Professionals	50.41%	49.33x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is LOFT.

Location	Composition	Index
LOFT	0.02%	1.47x
Gap	0.02%	1.31x
White House Black Market	0.02%	1.26x
Old Navy	0.03%	1.20x
Victoria's Secret	0.03%	1.15x
Chicos	0.02%	1.12x
Express	0.02%	1.09x
Hollister	0.01%	1.09x
Mens Wearhouse	0.03%	1.04x
The Childrens Place	0.02%	1.01x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is androidpolice.com.

Website	Composition	Index
androidpolice.com	3.01%	74.21x
thefpsreview.com	2.54%	64.33x
strategygamer.com	1.06%	62.09x
geek.com	1.67%	55.37x
newsarama.com	2.59%	54.51x
cnx-software.com	2.49%	53.84x
dailygalaxy.com	6.01%	52.79x
phoronix.com	2.39%	52.64x
thurrott.com	5.98%	52.30x
ft.com	2.59%	50.71x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity	Composition	Index
Australia & New Zealand Media	3.79%	29.37x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	2.85%	27.85x
Data Centers	1.45%	24.19x
Technology News	43.37%	23.40x
Institutional Investing	0.07%	22.78x
Mobile Industry Information	0.56%	22.57x
Assorted Topics (Power Trains, Drones, Web Design)	0.58%	21.76x
Public Policy Media	2.01%	20.75x
Studio & Franchise Video Game Players	3.74%	20.44x
Roleplay & Fantasy Games	0.09%	20.04x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male