Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest Composition Index
Techies 59.95% 45.18x
IT Decision Makers 62.59% 42.33x
Financial Business Intelligence Researchers 44.20% 34.88x
Liberal News Readers 40.87% 34.65x
Mobile Phone Comparison Shoppers 52.12% 34.20x
Executive and C-Suite 48.45% 33.53x
Android Fans 47.49% 32.27x
Market Intelligence Researchers 45.97% 32.01x
Readers of Japanese Content 47.49% 31.52x
Apple Fans 50.93% 31.38x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.70x
Supreme 0.00% 1.58x
Intermix 0.01% 1.45x
Patagonia 0.01% 1.43x
Urban Outfitters 0.05% 1.40x
REI 0.02% 1.38x
Free People 0.02% 1.31x
Armani 0.02% 1.31x
American Apparel 0.03% 1.29x
Madewell 0.02% 1.23x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is pcper.com.

Website Composition Index
pcper.com 1.22% 76.65x
fudzilla.com 1.58% 73.22x
phoronix.com 1.43% 72.93x
morningticker.com 2.54% 70.98x
hothardware.com 4.94% 68.83x
ycombinator.com 1.51% 63.60x
themerkle.com 1.47% 62.70x
earther.com 3.11% 62.01x
kinja.com 3.76% 61.76x
scotch.io 1.07% 60.49x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Technology News.

Content Affinity Composition Index
Technology News 22.19% 25.37x
Environmentally Friendly Cars 0.21% 21.97x
Australia & New Zealand Media 8.63% 20.37x
Robotics 2.94% 19.26x
Mobile Industry Information 3.15% 18.78x
Public Policy Media 5.61% 18.31x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 19.37% 18.05x
Assorted Topics #11662 (Viral Media, Paid Traffic) 7.09% 17.41x
Feminism 1.88% 17.26x
Data Centers 6.78% 17.21x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male