Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest Composition Index
Techies 73.84% 64.43x
Camera Review Readers 69.87% 62.60x
IT Decision Makers 69.66% 60.02x
Mobile Phone Comparison Shoppers 64.45% 52.90x
Market Intelligence Researchers 59.70% 52.47x
Android Fans 60.62% 50.48x
Executive and C-Suite 45.39% 50.08x
Financial Business Intelligence Researchers 51.33% 49.81x
High End TV Shoppers 61.86% 49.48x
Advertising Professionals 50.41% 49.33x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is LOFT.

Location Composition Index
LOFT 0.02% 1.47x
Gap 0.02% 1.31x
White House Black Market 0.02% 1.26x
Old Navy 0.03% 1.20x
Victoria's Secret 0.03% 1.15x
Chicos 0.02% 1.12x
Express 0.02% 1.09x
Hollister 0.01% 1.09x
Mens Wearhouse 0.03% 1.04x
The Childrens Place 0.02% 1.01x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is androidpolice.com.

Website Composition Index
androidpolice.com 3.01% 74.21x
thefpsreview.com 2.54% 64.33x
strategygamer.com 1.06% 62.09x
geek.com 1.67% 55.37x
newsarama.com 2.59% 54.51x
cnx-software.com 2.49% 53.84x
dailygalaxy.com 6.01% 52.79x
phoronix.com 2.39% 52.64x
thurrott.com 5.98% 52.30x
ft.com 2.59% 50.71x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 3.79% 29.37x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.85% 27.85x
Data Centers 1.45% 24.19x
Technology News 43.37% 23.40x
Institutional Investing 0.07% 22.78x
Mobile Industry Information 0.56% 22.57x
Assorted Topics (Power Trains, Drones, Web Design) 0.58% 21.76x
Public Policy Media 2.01% 20.75x
Studio & Franchise Video Game Players 3.74% 20.44x
Roleplay & Fantasy Games 0.09% 20.04x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male