Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest Composition Index
Techies 61.63% 47.38x
IT Decision Makers 65.03% 41.85x
Mobile Phone Comparison Shoppers 52.98% 35.86x
Liberal News Readers 41.44% 35.77x
Financial Business Intelligence Researchers 48.48% 34.32x
Android Fans 48.20% 34.04x
Readers of Japanese Content 47.80% 33.58x
Executive and C-Suite 51.22% 33.33x
Market Intelligence Researchers 51.31% 32.26x
Financial News Readers 41.21% 32.01x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.85x
Madewell 0.03% 1.77x
Uniqlo 0.02% 1.76x
Calvin Klein 0.01% 1.69x
Ralph Lauren 0.01% 1.64x
REI 0.03% 1.60x
American Apparel 0.06% 1.60x
Levi Strauss 0.02% 1.58x
Patagonia 0.03% 1.54x
LL Bean 0.01% 1.51x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is pcper.com.

Website Composition Index
pcper.com 1.12% 84.41x
morningticker.com 2.13% 78.74x
phoronix.com 1.59% 78.71x
fudzilla.com 2.22% 74.03x
hothardware.com 5.03% 70.93x
earther.com 2.65% 70.26x
kinja.com 3.16% 68.28x
ycombinator.com 1.42% 68.19x
legitreviews.com 1.22% 66.51x
tomsitpro.com 1.55% 66.37x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Technology News.

Content Affinity Composition Index
Technology News 24.96% 25.32x
Environmentally Friendly Cars 0.20% 23.91x
Australia & New Zealand Media 8.49% 22.99x
Robotics 2.75% 19.89x
Mobile Industry Information 3.04% 19.71x
Public Policy Media 5.46% 19.18x
Assorted Topics (Viral Media, Paid Traffic) 7.89% 18.40x
Feminism 1.79% 18.04x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.03% 18.03x
Assorted Topics (Auto, Hobbies, Viral Media) 21.38% 17.74x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male