TECH NEWS ENTHUSIASTS

Audience Size: 3.5 Million Devices

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Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest	Composition	Index
Techies	70.67%	58.61x
Camera Review Readers	67.69%	56.26x
IT Decision Makers	67.01%	52.73x
Executive and C-Suite	51.73%	47.77x
Mobile Phone Comparison Shoppers	63.49%	47.62x
Market Intelligence Researchers	54.95%	46.95x
Financial Business Intelligence Researchers	52.14%	46.35x
Android Fans	59.58%	46.19x
Liberal News Readers	49.10%	45.70x
Readers of Japanese Content	53.34%	44.97x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Uniqlo.

Location	Composition	Index
Uniqlo	0.02%	1.49x
American Apparel	0.03%	1.46x
Bonobos	0.01%	1.45x
The North Face	0.02%	1.36x
Urban Outfitters	0.03%	1.36x
H&M	0.05%	1.30x
Hugo Boss	0.03%	1.29x
Lululemon	0.03%	1.29x
Kate Spade	0.02%	1.29x
Tommy Bahama	0.01%	1.28x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is fudzilla.com.

Website	Composition	Index
fudzilla.com	2.31%	59.15x
pocketnow.com	3.56%	53.40x
phoronix.com	2.62%	52.85x
spaceflightnow.com	1.56%	51.98x
technologyreview.com	9.59%	50.06x
redsharknews.com	1.63%	48.98x
hothardware.com	4.58%	48.44x
uploadvr.com	2.64%	48.08x
aboutchromebooks.com	1.33%	48.03x
yankodesign.com	1.20%	47.60x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity	Composition	Index
Australia & New Zealand Media	8.00%	25.29x
Environmentally Friendly Cars	0.09%	24.13x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.79%	22.50x
Technology News	34.60%	22.45x
Public Policy Media	6.00%	19.81x
Assorted Topics (Power Trains, Drones, Web Design)	2.10%	19.70x
Robotics	1.55%	18.95x
Content Streamers & Downloaders	0.05%	18.52x
Feminism	1.13%	18.47x
Studio & Franchise Video Game Players	6.30%	18.38x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male