TECH NEWS ENTHUSIASTS

Audience Size: 3.3 Million Devices

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Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest	Composition	Index
Techies	72.20%	50.75x
Camera Review Readers	70.42%	48.13x
IT Decision Makers	68.02%	45.32x
Mobile Phone Comparison Shoppers	64.87%	41.93x
Android Fans	61.63%	40.76x
Market Intelligence Researchers	56.78%	40.51x
Executive and C-Suite	51.02%	40.36x
Financial Business Intelligence Researchers	53.31%	39.40x
High End TV Shoppers	60.80%	39.34x
Advertising Professionals	52.66%	38.50x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is American Apparel.

Location	Composition	Index
American Apparel	0.01%	2.02x
Lululemon	0.01%	1.79x
Mens Wearhouse	0.09%	1.66x
Old Navy	0.03%	1.36x
Urban Outfitters	0.01%	1.35x
Chicos	0.02%	1.27x
Talbots	0.01%	1.21x
H&M	0.01%	1.21x
Gymboree	0.01%	1.19x
J. Crew	0.01%	1.18x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is fudzilla.com.

Website	Composition	Index
fudzilla.com	1.84%	55.14x
redsharknews.com	1.36%	49.10x
hothardware.com	3.31%	47.10x
technologyreview.com	5.89%	46.65x
overclock3d.net	1.19%	46.50x
phoronix.com	3.37%	44.34x
uploadvr.com	1.85%	43.95x
gonintendo.com	1.83%	42.90x
gamasutra.com	2.39%	42.11x
aboutchromebooks.com	1.31%	42.07x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity	Composition	Index
Australia & New Zealand Media	6.95%	24.91x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	4.27%	24.17x
Robotics	1.08%	22.58x
Technology News	37.88%	21.32x
Assorted Topics (Power Trains, Drones, Web Design)	2.29%	21.16x
Public Policy Media	5.48%	20.88x
Studio & Franchise Video Game Players	6.14%	19.01x
Environmentally Friendly Cars	0.04%	18.98x
Bags & Luggage	2.35%	18.79x
Data Centers	2.38%	18.34x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male