TECH NEWS ENTHUSIASTS

Audience Size: 2.7 Million Devices

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Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest	Composition	Index
Techies	72.87%	59.74x
Camera Review Readers	70.35%	56.67x
IT Decision Makers	69.84%	53.38x
Market Intelligence Researchers	59.58%	47.62x
Mobile Phone Comparison Shoppers	64.50%	47.36x
Executive and C-Suite	45.81%	47.19x
Android Fans	59.53%	46.73x
Advertising Professionals	49.78%	46.67x
Financial Business Intelligence Researchers	51.97%	46.04x
Liberal News Readers	50.23%	45.21x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.01%	1.73x
Forever 21	0.01%	1.47x
J. Crew	0.01%	1.44x
H&M	0.01%	1.42x
Journeys	0.03%	1.29x
Victoria's Secret	0.03%	1.29x
Gymboree	0.01%	1.27x
White House Black Market	0.02%	1.25x
LOFT	0.01%	1.20x
Chicos	0.02%	1.20x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is androidpolice.com.

Website	Composition	Index
androidpolice.com	5.69%	66.02x
japantoday.com	1.35%	58.42x
thefpsreview.com	2.93%	58.08x
quantamagazine.org	1.15%	55.46x
gamecrate.com	1.38%	55.34x
defensenews.com	1.49%	54.40x
strategygamer.com	1.39%	54.14x
geek.com	3.60%	51.95x
powerpyx.com	1.15%	51.00x
newsarama.com	3.87%	50.05x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is London Tourism & Events.

Content Affinity	Composition	Index
London Tourism & Events	0.10%	33.41x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.03%	28.35x
Australia & New Zealand Media	4.32%	27.72x
Robotics	0.12%	25.74x
Assorted Topics (Power Trains, Drones, Web Design)	0.68%	25.49x
Institutional Investing	0.14%	22.98x
Film Production	0.51%	21.98x
Public Policy Media	2.53%	21.85x
Technology News	42.31%	21.79x
Studio & Franchise Video Game Players	4.08%	21.65x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male