Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest Composition Index
Techies 72.73% 79.33x
Camera Review Readers 68.41% 76.92x
IT Decision Makers 69.52% 72.35x
Market Intelligence Researchers 55.41% 62.96x
Mobile Phone Comparison Shoppers 64.07% 61.83x
Android Fans 56.59% 59.86x
Advertising Professionals 45.25% 59.07x
HDTV Researchers 67.59% 57.81x
Eco-Conscious Consumers 36.03% 57.63x
Readers of Japanese Content 50.36% 57.48x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.45x
Lululemon 0.01% 1.34x
LOFT 0.03% 1.31x
Coach 0.01% 1.22x
Jos A. Bank Clothiers 0.02% 1.14x
Chicos 0.02% 1.10x
Banana Republic 0.02% 1.09x
Talbots 0.01% 1.00x
Carhartt 0.20% 1.00x
Old Navy 0.04% 0.99x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is ft.com.

Website Composition Index
ft.com 2.16% 67.03x
thefpsreview.com 2.30% 64.16x
dailygalaxy.com 4.47% 63.38x
quantamagazine.org 1.14% 61.52x
gizmochina.com 1.79% 61.50x
newsarama.com 1.46% 58.55x
asiatimes.com 2.72% 56.66x
phoronix.com 2.56% 54.40x
betanews.com 6.02% 54.36x
nationalmemo.com 1.43% 53.26x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 3.01% 34.10x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.45% 33.94x
Data Centers 1.50% 31.62x
Technology News 44.92% 28.65x
Assorted Topics (Power Trains, Drones, Web Design) 0.47% 25.92x
Mobile Industry Information 0.31% 23.92x
Studio & Franchise Video Game Players 4.48% 23.90x
Asia Travel 24.57% 22.59x
Public Policy Media 1.65% 21.84x
Space & National Security 6.94% 21.38x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male