Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 4.7 Million Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest Composition Index
Techies 68.94% 43.01x
Camera Review Readers 72.27% 38.72x
IT Decision Makers 71.41% 36.07x
Mobile Phone Comparison Shoppers 63.22% 35.30x
Android Fans 58.76% 34.72x
Market Intelligence Researchers 59.03% 33.00x
High End TV Shoppers 59.35% 32.79x
Executive and C-Suite 56.94% 32.67x
Mens Fitness Publication Readers 51.25% 32.40x
Readers of Japanese Content 54.62% 32.24x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is REI.

Location Composition Index
REI 0.01% 1.51x
Urban Outfitters 0.04% 1.44x
Patagonia 0.01% 1.43x
Lululemon 0.04% 1.43x
American Apparel 0.03% 1.39x
Bonobos 0.01% 1.38x
Uniqlo 0.02% 1.34x
Madewell 0.02% 1.32x
Free People 0.02% 1.29x
H&M 0.06% 1.24x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.70% 42.32x
technologyreview.com 6.52% 38.58x
pocketnow.com 2.48% 38.04x
redsharknews.com 1.27% 36.93x
hothardware.com 3.26% 36.39x
phoronix.com 2.38% 36.39x
uploadvr.com 1.91% 35.93x
gonintendo.com 1.82% 35.48x
dailygalaxy.com 3.25% 34.91x
itprotoday.com 1.06% 34.42x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 6.80% 21.41x
Environmentally Friendly Cars 0.07% 19.55x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.64% 18.85x
Technology News 32.97% 18.42x
Public Policy Media 5.26% 17.58x
Assorted Topics (Power Trains, Drones, Web Design) 1.93% 16.83x
Robotics 1.20% 16.76x
Feminism 0.98% 16.42x
Studio & Franchise Video Game Players 5.59% 15.44x
Liberal Media 36.35% 15.07x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male