TECH NEWS ENTHUSIASTS

Audience Size: 1.2 Million Devices

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Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Camera Review Readers.

Interest	Composition	Index
Camera Review Readers	65.96%	79.20x
IT Decision Makers	70.95%	72.83x
Techies	80.48%	64.31x
Mobile Phone Comparison Shoppers	67.86%	60.48x
HDTV Researchers	65.22%	59.71x
Android Fans	57.49%	57.59x
Advertising Professionals	38.32%	56.58x
High End TV Shoppers	60.06%	56.40x
Readers of Japanese Content	47.42%	55.50x
Business Decision Makers	43.98%	53.73x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is J. Crew.

Location	Composition	Index
J. Crew	0.02%	2.57x
White House Black Market	0.02%	1.85x
LOFT	0.02%	1.81x
American Eagle Outfitters	0.02%	1.59x
Hollister	0.01%	1.55x
Banana Republic	0.02%	1.53x
Chicos	0.02%	1.48x
H&M	0.01%	1.41x
Gap	0.01%	1.29x
Carhartt	0.13%	1.18x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is ft.com.

Website	Composition	Index
ft.com	1.14%	72.96x
dailygalaxy.com	2.38%	64.96x
thenewstack.io	2.14%	61.87x
thurrott.com	6.33%	59.93x
cnx-software.com	3.49%	59.57x
thefpsreview.com	2.11%	59.02x
thehackernews.com	2.39%	57.72x
flatpanelshd.com	1.55%	56.38x
theconversation.com	3.02%	56.36x
asiatimes.com	1.20%	55.42x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Data Centers.

Content Affinity	Composition	Index
Data Centers	1.24%	32.64x
Australia & New Zealand Media	2.35%	31.13x
Technology News	49.18%	29.64x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.89%	29.33x
Mining & Natural Resources	0.14%	23.46x
Mobile Industry Information	0.43%	22.85x
Assorted Topics (Television, Origami, Men's Health)	0.93%	22.21x
Asia Travel	18.38%	22.20x
Studio & Franchise Video Game Players	5.24%	21.91x
Photography	11.68%	21.49x

Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tech News Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male