Dstillery Audiences

TECH NEWS ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the Tech News Enthusiasts Audience

Below you'll find more information about the Tech News Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Tech News Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News Enthusiasts audience is Techies.

Interest Composition Index
Techies 74.39% 74.49x
Camera Review Readers 71.38% 70.70x
IT Decision Makers 71.78% 64.15x
Market Intelligence Researchers 60.11% 59.17x
Android Fans 62.36% 58.60x
Financial Business Intelligence Researchers 53.55% 58.26x
Executive and C-Suite 51.55% 58.15x
Liberal News Readers 51.16% 57.87x
Advertising Professionals 54.84% 57.74x
Mobile Phone Comparison Shoppers 66.58% 57.69x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.06x
Old Navy 0.02% 1.03x
Carhartt 0.10% 0.96x
Buckle 0.01% 0.94x
Maurices 0.01% 0.86x
Journeys 0.01% 0.78x
Victoria's Secret 0.01% 0.72x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Location attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News Enthusiasts audience is technologyreview.com.

Website Composition Index
technologyreview.com 1.17% 70.33x
theinquirer.net 1.07% 63.64x
sci-news.com 1.33% 63.25x
androidpolice.com 13.51% 61.35x
mobilesyrup.com 1.79% 58.11x
coindesk.com 2.29% 55.83x
newsbtc.com 1.51% 55.62x
thenewsrep.com 1.17% 55.47x
japantoday.com 2.84% 55.43x
defenseone.com 1.03% 54.40x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Web attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News Enthusiasts audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 5.46% 34.33x
Assorted Topics (Power Trains, Drones, Web Design) 1.68% 32.75x
London Tourism & Events 0.17% 32.35x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.43% 30.95x
Robotics 0.28% 28.44x
Public Policy Media 3.96% 28.05x
Studio & Franchise Video Game Players 5.11% 26.23x
Assorted Topics (Toys, T-Shirts, Volvos) 0.06% 24.43x
Technology News 41.27% 24.37x
Film Production 0.79% 24.32x
Composition Percentage: The overlap percentage between the Tech News Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tech News Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male