Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 3.6 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 54.72% 41.72x
Home Custom Bedroom Decorators 48.28% 40.58x
Custom Home Lighting Shoppers 48.27% 40.57x
Orlando Activities Researchers 45.72% 38.51x
Photography Enthusiasts 52.44% 37.71x
Eco-Conscious Consumers 46.48% 37.68x
Mature Parents 45.49% 37.11x
Cholesterol Researchers 44.78% 37.01x
Nashville Activity Researchers 44.55% 36.88x
Home Remodelers 44.54% 35.57x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Supreme.

Location Composition Index
Supreme 0.02% 2.00x
Bonobos 0.15% 1.93x
Everlane 0.01% 1.86x
Jos A. Bank Clothiers 0.42% 1.55x
Topshop 0.03% 1.44x
Mens Wearhouse 0.64% 1.40x
White House Black Market 0.46% 1.40x
REI 0.02% 1.34x
Free People 0.03% 1.29x
Johnston and Murphy 0.60% 1.28x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.

Website Composition Index
coolmompicks.com 3.76% 54.30x
askdrsears.com 2.90% 47.88x
coolmomtech.com 1.20% 47.41x
edutopia.org 1.26% 45.21x
fastcodesign.com 1.03% 41.05x
fitpregnancy.com 4.80% 39.78x
carseatblog.com 1.19% 37.94x
stlouischildrens.org 1.41% 37.73x
appleinsider.com 1.02% 37.03x
xojane.com 3.60% 36.93x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.66% 20.65x
Home Décor, Furniture, & Decorating 0.03% 20.51x
Parenting & Children's Activities 4.38% 20.23x
DIY Decoration & Furniture 4.19% 18.46x
Travel, Food, Fashion & Fitness 3.77% 18.03x
Organic Beauty & Skincare Products 2.71% 17.10x
Assorted Topics (Television, Origami, Men's Health) 0.23% 16.87x
Fashion & Cosmetics 0.04% 16.78x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 16.78x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 16.59x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female