Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 47.85% | 32.16x |
| Eco-Conscious Consumers | 39.68% | 27.17x |
| Photography Enthusiasts | 46.37% | 27.13x |
| Parents with Kids | 44.60% | 27.05x |
| Cholesterol Researchers | 35.54% | 26.83x |
| Food Allergies Researchers | 44.34% | 26.19x |
| Misc-Deal Seekers or Coupon Shoppers | 36.85% | 26.07x |
| Yogis | 42.01% | 25.88x |
| Home Kitchen Chefs | 38.48% | 25.23x |
| Women's Fitness Enthusiasts | 34.47% | 25.11x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.95x |
| REI | 0.02% | 1.34x |
| The North Face | 0.03% | 1.31x |
| Armani | 0.02% | 1.26x |
| Free People | 0.02% | 1.19x |
| Urban Outfitters | 0.04% | 1.18x |
| Express Outlets | 0.00% | 1.14x |
| American Apparel | 0.03% | 1.14x |
| Lorna Jane | 0.01% | 1.13x |
| Intermix | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.
| Website | Composition | Index |
| coolmompicks.com | 5.43% | 82.13x |
| coolmomtech.com | 1.46% | 65.25x |
| empoweringparents.com | 1.46% | 59.75x |
| additudemag.com | 1.28% | 59.05x |
| mommypoppins.com | 2.74% | 58.34x |
| edutopia.org | 4.21% | 55.17x |
| pumpstation.com | 1.23% | 54.07x |
| llli.org | 2.76% | 52.32x |
| carseatblog.com | 2.01% | 52.03x |
| creativelive.com | 1.01% | 50.56x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.12% | 23.05x |
| Homeschooling | 1.08% | 20.42x |
| DIY Decoration & Furniture | 5.55% | 19.72x |
| Parenting & Children's Activities | 8.91% | 18.99x |
| Parenting Blogs | 3.34% | 18.58x |
| Travel, Food, Fashion & Fitness | 4.35% | 18.17x |
| Local & Travel England - East Midlands | 0.28% | 17.27x |
| Organic Beauty & Skincare Products | 4.50% | 16.55x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.09% | 15.83x |
| Home Office Products | 0.75% | 15.70x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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