Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 50.11% | 61.16x |
| Home Custom Bedroom Decorators | 43.59% | 60.88x |
| Custom Home Lighting Shoppers | 44.63% | 57.98x |
| Orlando Activities Researchers | 42.20% | 57.37x |
| Nashville Activity Researchers | 40.95% | 55.46x |
| Eco-Conscious Consumers | 41.63% | 54.08x |
| Trendy Shoe Shoppers | 43.65% | 53.94x |
| Cholesterol Researchers | 39.12% | 53.76x |
| Mature Parents | 41.83% | 51.25x |
| Home Remodelers | 41.79% | 50.90x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.01% | 1.73x |
| Patagonia | 0.03% | 1.66x |
| LOFT | 0.09% | 1.66x |
| Banana Republic | 0.05% | 1.65x |
| Supreme | 0.02% | 1.61x |
| Gap | 0.07% | 1.55x |
| Ann Taylor | 0.02% | 1.50x |
| Armani | 0.05% | 1.48x |
| Bonobos | 0.05% | 1.48x |
| American Apparel | 0.05% | 1.48x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.
| Website | Composition | Index |
| coolmompicks.com | 5.29% | 66.71x |
| coolmomtech.com | 1.62% | 55.21x |
| mommypoppins.com | 1.86% | 54.97x |
| edutopia.org | 2.89% | 52.79x |
| askdrsears.com | 6.11% | 50.95x |
| pumpstation.com | 1.14% | 49.17x |
| britax.com | 1.40% | 47.95x |
| carseatblog.com | 1.79% | 47.81x |
| whole30.com | 1.67% | 47.61x |
| thepointsguy.com | 1.42% | 45.45x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.07% | 27.87x |
| Homeschooling | 0.96% | 26.65x |
| Parenting & Children's Activities | 7.60% | 25.11x |
| DIY Decoration & Furniture | 5.52% | 23.83x |
| Parenting Blogs | 3.13% | 22.88x |
| Tattoos & Costumes | 0.48% | 22.60x |
| Assorted Topics (Television, Origami, Men's Health) | 0.29% | 22.22x |
| Travel, Food, Fashion & Fitness | 4.70% | 22.00x |
| Organic Beauty & Skincare Products | 4.12% | 21.13x |
| Home Office Products | 0.67% | 20.25x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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