Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 49.19% | 58.92x |
| Home Custom Bedroom Decorators | 44.23% | 56.82x |
| Custom Home Lighting Shoppers | 44.30% | 56.45x |
| Orlando Activities Researchers | 42.44% | 53.60x |
| Eco-Conscious Consumers | 40.26% | 51.68x |
| Nashville Activity Researchers | 40.88% | 51.19x |
| Mature Parents | 40.33% | 50.90x |
| Photography Enthusiasts | 47.98% | 50.31x |
| Cholesterol Researchers | 39.52% | 50.13x |
| Home Remodelers | 39.59% | 49.68x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.32x |
| Bonobos | 0.11% | 1.69x |
| Supreme | 0.02% | 1.66x |
| Jos A. Bank Clothiers | 0.49% | 1.58x |
| Intermix | 0.01% | 1.50x |
| Uniqlo | 0.03% | 1.49x |
| Club Monaco | 0.02% | 1.39x |
| Johnston and Murphy | 0.20% | 1.35x |
| Mens Wearhouse | 0.67% | 1.34x |
| American Apparel | 0.06% | 1.30x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.
| Website | Composition | Index |
| coolmompicks.com | 5.91% | 76.49x |
| mommypoppins.com | 1.75% | 64.07x |
| coolmomtech.com | 1.79% | 64.00x |
| askdrsears.com | 6.08% | 62.14x |
| edutopia.org | 2.57% | 61.91x |
| britax.com | 1.40% | 59.06x |
| pumpstation.com | 1.26% | 56.45x |
| carseatblog.com | 1.97% | 56.23x |
| whole30.com | 1.56% | 54.75x |
| beautyeditor.ca | 1.38% | 53.03x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.06% | 27.10x |
| Homeschooling | 0.97% | 26.69x |
| Parenting & Children's Activities | 7.41% | 25.92x |
| Tattoos & Costumes | 0.47% | 23.26x |
| DIY Decoration & Furniture | 5.74% | 23.18x |
| Assorted Topics (Television, Origami, Men's Health) | 0.28% | 22.41x |
| Parenting Blogs | 3.14% | 21.83x |
| Travel, Food, Fashion & Fitness | 4.91% | 21.79x |
| Organic Beauty & Skincare Products | 4.12% | 21.14x |
| Fashion & Cosmetics | 0.06% | 21.04x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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