Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 51.11% | 42.71x |
| Home Custom Bedroom Decorators | 45.49% | 40.65x |
| Custom Home Lighting Shoppers | 45.49% | 40.65x |
| Mature Parents | 48.19% | 37.89x |
| Photography Enthusiasts | 47.39% | 37.26x |
| Eco-Conscious Consumers | 42.48% | 37.08x |
| Cholesterol Researchers | 39.44% | 37.01x |
| Home Design and Living Publication Readers | 42.36% | 36.95x |
| Orlando Activities Researchers | 42.97% | 36.46x |
| Women's Fitness Enthusiasts | 42.31% | 36.02x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Curious about what else the Tech-Savvy Moms audience is interested in?
Sign Up
APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.28x |
| Old Navy | 0.02% | 1.25x |
| Maurices | 0.02% | 1.16x |
| Mens Wearhouse | 0.01% | 1.05x |
| Carhartt | 0.15% | 1.05x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Want to find more of the Tech-Savvy Moms audience in the real world?
Sign Up
WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is fitpregnancy.com.
| Website | Composition | Index |
| fitpregnancy.com | 1.38% | 44.68x |
| coolmompicks.com | 4.20% | 42.56x |
| coolmomtech.com | 1.11% | 41.55x |
| llli.org | 2.02% | 39.47x |
| janetlansbury.com | 1.13% | 38.25x |
| medelabreastfeedingus.com | 2.76% | 35.47x |
| car-seat.org | 1.10% | 31.95x |
| carseatblog.com | 1.14% | 31.13x |
| aeroflowbreastpumps.com | 1.17% | 29.26x |
| marchofdimes.org | 2.73% | 28.73x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Want to see more of the websites the Tech-Savvy Moms audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Homeschooling.
| Content Affinity | Composition | Index |
| Homeschooling | 0.49% | 25.36x |
| Parenting & Children's Activities | 3.58% | 23.29x |
| Teaching Abroad | 0.12% | 21.27x |
| Tattoos & Costumes | 0.27% | 20.93x |
| Organic Beauty & Skincare Products | 1.42% | 20.52x |
| New Parents | 10.32% | 20.46x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.07% | 20.15x |
| Drawing & Animation | 0.05% | 19.09x |
| Child Development | 7.31% | 18.80x |
| Cheerleading | 0.58% | 18.69x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Want to see more of the Content Affinities the Tech-Savvy Moms audience visits?
Sign Up
DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Tech-Savvy Moms audience?
Sign Up