Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 3 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 50.61% 30.91x
Home Custom Bedroom Decorators 46.12% 29.90x
Custom Home Lighting Shoppers 46.12% 29.90x
Orlando Activities Researchers 44.23% 29.29x
Eco-Conscious Consumers 40.54% 27.31x
Nashville Activity Researchers 44.74% 27.30x
Trendy Shoe Shoppers 46.33% 26.97x
Cholesterol Researchers 38.23% 26.73x
Photography Enthusiasts 48.47% 26.48x
Food Allergies Researchers 44.89% 25.79x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.04x
Club Monaco 0.02% 1.83x
Free People 0.03% 1.79x
Saint Laurent Paris 0.02% 1.76x
Intermix 0.02% 1.75x
Uniqlo 0.02% 1.72x
Patagonia 0.03% 1.70x
Everlane 0.01% 1.68x
Armani 0.04% 1.67x
Ann Taylor 0.04% 1.64x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.

Website Composition Index
coolmompicks.com 5.01% 84.78x
empoweringparents.com 1.17% 70.07x
coolmomtech.com 1.41% 68.68x
mommypoppins.com 2.19% 68.33x
edutopia.org 3.34% 64.66x
additudemag.com 1.04% 60.88x
pumpstation.com 1.12% 60.24x
askdrsears.com 6.69% 58.51x
whole30.com 1.91% 58.39x
carseatblog.com 1.81% 57.19x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.10% 23.11x
Homeschooling 0.95% 20.80x
DIY Decoration & Furniture 5.34% 19.41x
Parenting & Children's Activities 8.03% 19.40x
Parenting Blogs 3.07% 18.36x
Travel, Food, Fashion & Fitness 4.35% 18.03x
Assorted Topics (Television, Origami, Men's Health) 0.31% 17.24x
Organic Beauty & Skincare Products 4.25% 17.12x
Tattoos & Costumes 0.55% 17.05x
Pet Forums 3.67% 16.21x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female