Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 3.1 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 51.78% 41.08x
Home Custom Bedroom Decorators 47.82% 38.48x
Custom Home Lighting Shoppers 47.82% 38.48x
Mature Parents 47.76% 36.89x
Photography Enthusiasts 49.71% 36.12x
Orlando Activities Researchers 44.76% 36.09x
Home Design and Living Publication Readers 41.65% 35.67x
Eco-Conscious Consumers 45.29% 35.59x
Cholesterol Researchers 42.77% 35.06x
Parents with Kids 48.21% 34.88x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.36x
Carhartt 0.13% 1.15x
Mens Wearhouse 0.01% 0.86x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.

Website Composition Index
coolmompicks.com 3.82% 45.82x
fitpregnancy.com 2.30% 43.26x
coolmomtech.com 1.21% 41.17x
pregnancy-info.net 1.27% 35.31x
cleanmama.net 1.15% 35.03x
llli.org 2.43% 34.38x
janetlansbury.com 1.47% 34.37x
osxdaily.com 1.38% 34.35x
carseatblog.com 1.18% 33.64x
xojane.com 1.10% 32.40x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.57% 24.37x
Parenting & Children's Activities 3.80% 23.80x
London Tourism & Events 0.27% 19.93x
Tattoos & Costumes 0.36% 19.91x
Organic Beauty & Skincare Products 1.71% 19.91x
New Parents 11.47% 19.68x
DIY Decoration & Furniture 4.13% 19.43x
Travel, Food, Fashion & Fitness 4.25% 19.28x
Environmentally Friendly Cars 0.04% 18.69x
Cheerleading 0.83% 18.48x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female