Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 2.4 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 53.06% 45.82x
Home Custom Bedroom Decorators 47.16% 44.28x
Custom Home Lighting Shoppers 47.15% 44.21x
Orlando Activities Researchers 44.87% 41.62x
Photography Enthusiasts 52.71% 40.71x
Eco-Conscious Consumers 46.37% 40.59x
Cholesterol Researchers 43.89% 40.13x
Mature Parents 46.69% 40.08x
Gift Card Researchers 44.93% 39.40x
Nashville Activity Researchers 43.96% 39.24x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.73x
Bonobos 0.03% 1.68x
REI 0.02% 1.48x
Madewell 0.02% 1.41x
Eddie Bauer 0.03% 1.38x
Lululemon 0.05% 1.36x
Armani 0.03% 1.35x
Mens Wearhouse 0.14% 1.34x
Gap 0.10% 1.33x
Ann Taylor 0.02% 1.30x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is edutopia.org.

Website Composition Index
edutopia.org 1.27% 65.48x
coolmompicks.com 4.07% 59.99x
appleinsider.com 1.05% 57.17x
katespade.com 1.79% 52.64x
newkidscenter.com 1.02% 50.26x
sched.com 1.18% 49.76x
xojane.com 3.29% 48.65x
coolmomtech.com 1.23% 48.42x
fitpregnancy.com 4.20% 48.42x
edweek.org 2.98% 46.69x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.02% 22.67x
Parenting & Children's Activities 3.83% 22.12x
Homeschooling 0.61% 22.08x
DIY Decoration & Furniture 3.86% 20.54x
Travel, Food, Fashion & Fitness 3.66% 20.43x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 19.12x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 18.47x
Organic Beauty & Skincare Products 2.28% 18.28x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.52% 17.92x
Pet Forums 3.81% 17.89x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female