Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 52.70% | 30.63x |
| Custom Home Lighting Shoppers | 50.86% | 28.00x |
| Home Custom Bedroom Decorators | 50.88% | 28.00x |
| Photography Enthusiasts | 51.54% | 27.38x |
| Orlando Activities Researchers | 46.60% | 27.27x |
| Mature Parents | 47.65% | 27.21x |
| Home Design and Living Publication Readers | 42.78% | 26.96x |
| Eco-Conscious Consumers | 47.65% | 26.87x |
| Women's Fitness Enthusiasts | 42.88% | 26.76x |
| Wine Lovers | 42.92% | 26.26x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Curious about what else the Tech-Savvy Moms audience is interested in?
Sign Up
APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.69x |
| American Apparel | 0.03% | 1.42x |
| Uniqlo | 0.02% | 1.38x |
| Bonobos | 0.01% | 1.36x |
| REI | 0.01% | 1.35x |
| Zara | 0.02% | 1.34x |
| Urban Outfitters | 0.04% | 1.33x |
| Mens Wearhouse | 0.07% | 1.28x |
| H&M | 0.06% | 1.26x |
| Armani | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Want to find more of the Tech-Savvy Moms audience in the real world?
Sign Up
WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.
| Website | Composition | Index |
| coolmompicks.com | 2.94% | 38.19x |
| fitpregnancy.com | 2.43% | 34.01x |
| pregnancy-info.net | 1.29% | 28.60x |
| xojane.com | 1.51% | 28.41x |
| cleanmama.net | 1.13% | 27.75x |
| gurl.com | 2.11% | 26.52x |
| askdrsears.com | 2.04% | 25.94x |
| society6.com | 1.48% | 25.25x |
| car-seat.org | 1.23% | 24.63x |
| food52.com | 1.30% | 24.12x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Want to see more of the websites the Tech-Savvy Moms audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Homeschooling.
| Content Affinity | Composition | Index |
| Homeschooling | 0.45% | 17.07x |
| Home Décor, Furniture, & Decorating | 0.01% | 17.03x |
| Parenting & Children's Activities | 2.99% | 16.45x |
| Travel, Food, Fashion & Fitness | 2.96% | 15.91x |
| DIY Decoration & Furniture | 2.99% | 14.90x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 14.54x |
| Pet Forums | 2.96% | 14.13x |
| London Tourism & Events | 0.23% | 13.90x |
| Content Streamers & Downloaders | 0.03% | 13.89x |
| Organic Beauty & Skincare Products | 1.66% | 13.88x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Want to see more of the Content Affinities the Tech-Savvy Moms audience visits?
Sign Up
DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Tech-Savvy Moms audience?
Sign Up