Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 45.18% | 48.70x |
| Home Custom Bedroom Decorators | 36.53% | 45.11x |
| Custom Home Lighting Shoppers | 36.53% | 45.11x |
| Eco-Conscious Consumers | 40.69% | 43.23x |
| Mature Parents | 41.99% | 42.18x |
| Photography Enthusiasts | 44.56% | 40.94x |
| Cholesterol Researchers | 35.75% | 40.46x |
| Women's Fitness Enthusiasts | 40.67% | 40.39x |
| Home Design and Living Publication Readers | 35.41% | 40.16x |
| Orlando Activities Researchers | 35.09% | 39.88x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 2.13x |
| Eddie Bauer | 0.01% | 1.51x |
| Talbots | 0.02% | 1.47x |
| J. Crew | 0.01% | 1.42x |
| White House Black Market | 0.02% | 1.39x |
| Chicos | 0.02% | 1.35x |
| Old Navy | 0.04% | 1.33x |
| LOFT | 0.02% | 1.32x |
| Express | 0.02% | 1.32x |
| Michael Kors | 0.01% | 1.24x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.
| Website | Composition | Index |
| coolmompicks.com | 3.78% | 66.56x |
| androidpolice.com | 1.79% | 47.22x |
| nestedbean.com | 1.00% | 44.47x |
| kidshealth.org | 1.21% | 44.01x |
| geek.com | 1.22% | 42.18x |
| manrepeller.com | 1.66% | 41.08x |
| instructables.com | 4.14% | 39.34x |
| finecooking.com | 1.16% | 35.98x |
| allkpop.com | 1.23% | 33.70x |
| askdrsears.com | 2.65% | 33.68x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Canada Shopping - General Commerce.
| Content Affinity | Composition | Index |
| Canada Shopping - General Commerce | 0.27% | 28.15x |
| Parenting & Children's Activities | 1.12% | 26.61x |
| New Parents | 2.91% | 24.31x |
| Canada Shopping - Kitchenware | 0.60% | 24.20x |
| Online Media Converters | 0.06% | 23.22x |
| Mysticism | 0.11% | 22.76x |
| Disease Cluster | 0.06% | 22.42x |
| Organic Beauty & Skincare Products | 0.14% | 21.51x |
| Custom Gifts | 0.08% | 21.39x |
| Canadian Universities | 0.33% | 21.15x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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