Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 53.06% | 45.82x |
| Home Custom Bedroom Decorators | 47.16% | 44.28x |
| Custom Home Lighting Shoppers | 47.15% | 44.21x |
| Orlando Activities Researchers | 44.87% | 41.62x |
| Photography Enthusiasts | 52.71% | 40.71x |
| Eco-Conscious Consumers | 46.37% | 40.59x |
| Cholesterol Researchers | 43.89% | 40.13x |
| Mature Parents | 46.69% | 40.08x |
| Gift Card Researchers | 44.93% | 39.40x |
| Nashville Activity Researchers | 43.96% | 39.24x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.73x |
| Bonobos | 0.03% | 1.68x |
| REI | 0.02% | 1.48x |
| Madewell | 0.02% | 1.41x |
| Eddie Bauer | 0.03% | 1.38x |
| Lululemon | 0.05% | 1.36x |
| Armani | 0.03% | 1.35x |
| Mens Wearhouse | 0.14% | 1.34x |
| Gap | 0.10% | 1.33x |
| Ann Taylor | 0.02% | 1.30x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is edutopia.org.
| Website | Composition | Index |
| edutopia.org | 1.27% | 65.48x |
| coolmompicks.com | 4.07% | 59.99x |
| appleinsider.com | 1.05% | 57.17x |
| katespade.com | 1.79% | 52.64x |
| newkidscenter.com | 1.02% | 50.26x |
| sched.com | 1.18% | 49.76x |
| xojane.com | 3.29% | 48.65x |
| coolmomtech.com | 1.23% | 48.42x |
| fitpregnancy.com | 4.20% | 48.42x |
| edweek.org | 2.98% | 46.69x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.02% | 22.67x |
| Parenting & Children's Activities | 3.83% | 22.12x |
| Homeschooling | 0.61% | 22.08x |
| DIY Decoration & Furniture | 3.86% | 20.54x |
| Travel, Food, Fashion & Fitness | 3.66% | 20.43x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.15% | 19.12x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.19% | 18.47x |
| Organic Beauty & Skincare Products | 2.28% | 18.28x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.52% | 17.92x |
| Pet Forums | 3.81% | 17.89x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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