Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 990.3 thousand unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 32.79% | 59.33x |
| Eco-Conscious Consumers | 25.56% | 49.01x |
| Photography Enthusiasts | 35.52% | 48.07x |
| Women's Fitness Enthusiasts | 26.36% | 45.70x |
| Homeowners | 25.33% | 45.67x |
| Home Custom Bedroom Decorators | 13.27% | 44.31x |
| Custom Home Lighting Shoppers | 13.27% | 44.31x |
| Cholesterol Researchers | 18.26% | 41.90x |
| Online Grammar Tool Users | 26.15% | 41.78x |
| Home Remodelers | 22.35% | 41.14x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 2.01x |
| Zumiez | 0.01% | 1.71x |
| LOFT | 0.01% | 1.70x |
| Buckle | 0.02% | 1.56x |
| Jos A. Bank Clothiers | 0.01% | 1.50x |
| Lane Bryant | 0.01% | 1.46x |
| Old Navy | 0.02% | 1.40x |
| Aeropostale | 0.01% | 1.34x |
| American Eagle Outfitters | 0.01% | 1.25x |
| Maurices | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.
| Website | Composition | Index |
| coolmompicks.com | 5.10% | 93.79x |
| mastermindtoys.com | 1.79% | 65.38x |
| canadapost.ca | 2.30% | 54.27x |
| ratehub.ca | 1.95% | 50.42x |
| redfin.ca | 2.88% | 47.62x |
| burnabynow.com | 1.15% | 46.75x |
| richmond-news.com | 1.39% | 43.60x |
| askdrsears.com | 2.07% | 39.74x |
| nowtoronto.com | 1.98% | 39.11x |
| wayfair.ca | 2.19% | 38.76x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 0.56% | 34.79x |
| New Parents | 2.23% | 32.49x |
| Canada Shopping - Kitchenware | 0.52% | 32.10x |
| Canada Consumer Product Cluster | 1.93% | 30.49x |
| Canadian Universities | 0.22% | 29.91x |
| Bird Watching | 0.14% | 29.05x |
| Vegans & Animal Welfare | 0.28% | 27.04x |
| Canada Business Cluster | 6.45% | 23.38x |
| Assorted Topics (Television, Origami, Men's Health) | 0.98% | 22.70x |
| Canada Tax and Finance Research Cluster | 0.78% | 22.09x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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