Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 50.61% | 30.91x |
| Home Custom Bedroom Decorators | 46.12% | 29.90x |
| Custom Home Lighting Shoppers | 46.12% | 29.90x |
| Orlando Activities Researchers | 44.23% | 29.29x |
| Eco-Conscious Consumers | 40.54% | 27.31x |
| Nashville Activity Researchers | 44.74% | 27.30x |
| Trendy Shoe Shoppers | 46.33% | 26.97x |
| Cholesterol Researchers | 38.23% | 26.73x |
| Photography Enthusiasts | 48.47% | 26.48x |
| Food Allergies Researchers | 44.89% | 25.79x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 2.04x |
| Club Monaco | 0.02% | 1.83x |
| Free People | 0.03% | 1.79x |
| Saint Laurent Paris | 0.02% | 1.76x |
| Intermix | 0.02% | 1.75x |
| Uniqlo | 0.02% | 1.72x |
| Patagonia | 0.03% | 1.70x |
| Everlane | 0.01% | 1.68x |
| Armani | 0.04% | 1.67x |
| Ann Taylor | 0.04% | 1.64x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.
| Website | Composition | Index |
| coolmompicks.com | 5.01% | 84.78x |
| empoweringparents.com | 1.17% | 70.07x |
| coolmomtech.com | 1.41% | 68.68x |
| mommypoppins.com | 2.19% | 68.33x |
| edutopia.org | 3.34% | 64.66x |
| additudemag.com | 1.04% | 60.88x |
| pumpstation.com | 1.12% | 60.24x |
| askdrsears.com | 6.69% | 58.51x |
| whole30.com | 1.91% | 58.39x |
| carseatblog.com | 1.81% | 57.19x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.10% | 23.11x |
| Homeschooling | 0.95% | 20.80x |
| DIY Decoration & Furniture | 5.34% | 19.41x |
| Parenting & Children's Activities | 8.03% | 19.40x |
| Parenting Blogs | 3.07% | 18.36x |
| Travel, Food, Fashion & Fitness | 4.35% | 18.03x |
| Assorted Topics (Television, Origami, Men's Health) | 0.31% | 17.24x |
| Organic Beauty & Skincare Products | 4.25% | 17.12x |
| Tattoos & Costumes | 0.55% | 17.05x |
| Pet Forums | 3.67% | 16.21x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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