Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Intimates Shoppers.
| Interest | Composition | Index |
| Intimates Shoppers | 28.06% | 53.76x |
| Toy Blogs Readers | 29.22% | 46.93x |
| Seasonal Recipe Blog Readers | 25.57% | 46.24x |
| Seasonal Lifestyle Blog Readers | 26.82% | 44.21x |
| Home Remodelers | 17.98% | 43.92x |
| Kids Crafts Researchers | 32.87% | 42.75x |
| Wellness Enthusiasts | 7.17% | 42.42x |
| Food Allergies Researchers | 16.58% | 41.02x |
| Online Health Researchers | 17.79% | 40.72x |
| Crafting Enthusiasts | 43.96% | 40.42x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.45x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is handmadiya.com.
| Website | Composition | Index |
| handmadiya.com | 1.31% | 109.64x |
| sewingsupport.com | 1.53% | 92.72x |
| coolmomeats.com | 1.04% | 90.67x |
| applegreencottage.com | 3.97% | 83.97x |
| sewcanshe.com | 4.26% | 80.62x |
| sewmodernbags.com | 1.53% | 80.58x |
| alandacraft.com | 1.20% | 76.80x |
| sew4home.com | 1.63% | 75.14x |
| thesewingloftblog.com | 1.12% | 71.13x |
| coolmompicks.com | 1.78% | 71.12x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 0.30% | 45.73x |
| Sewing, Embroidery & Quilting | 1.70% | 35.94x |
| Sewing, Embroidery & Fabrics | 6.43% | 33.92x |
| Cakes & Sweets | 0.44% | 30.73x |
| Scrapbooking & Home Art Projects | 5.08% | 28.70x |
| Vegans & Animal Welfare | 0.16% | 28.63x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 6.21% | 26.23x |
| Children's Learning Tools | 4.73% | 25.19x |
| Canada Consumer Product Cluster | 1.04% | 24.95x |
| Canadian Universities | 0.15% | 22.71x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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