Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 30.39% | 51.47x |
| Intimates Shoppers | 38.89% | 47.20x |
| Home Remodelers | 19.87% | 42.48x |
| Kids Crafts Researchers | 41.68% | 42.19x |
| Crafting Enthusiasts | 43.27% | 41.42x |
| Toy Blogs Readers | 40.06% | 41.14x |
| Hands-On Parents | 37.13% | 38.51x |
| Military Families | 34.60% | 38.50x |
| Skin Care Researchers | 24.99% | 37.43x |
| Seasonal Recipe Blog Readers | 35.16% | 37.33x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.44x |
| Buckle | 0.02% | 1.37x |
| White House Black Market | 0.01% | 1.35x |
| Old Navy | 0.02% | 1.33x |
| LOFT | 0.01% | 1.33x |
| Express | 0.02% | 1.26x |
| H&M | 0.01% | 1.18x |
| Journeys | 0.02% | 1.18x |
| Aeropostale | 0.01% | 1.12x |
| Chicos | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is handmadiya.com.
| Website | Composition | Index |
| handmadiya.com | 2.00% | 136.78x |
| lazygirldesigns.com | 1.09% | 120.57x |
| sewingsupport.com | 2.55% | 117.35x |
| sewyourtv.com | 1.15% | 107.30x |
| sewmodernbags.com | 2.28% | 101.47x |
| sewcanshe.com | 5.61% | 99.53x |
| craftystaci.com | 1.01% | 99.29x |
| applegreencottage.com | 5.16% | 98.16x |
| sewverycrafty.com | 1.16% | 97.76x |
| peekaboopages.com | 1.17% | 95.39x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 0.52% | 43.24x |
| Sewing, Embroidery & Fabrics | 8.49% | 42.05x |
| Sewing, Embroidery & Quilting | 2.62% | 41.33x |
| Canada Shopping - Kitchenware | 0.46% | 41.14x |
| Scrapbooking & Home Art Projects | 6.67% | 37.40x |
| New Parents | 1.51% | 30.29x |
| Cakes & Sweets | 0.55% | 28.84x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 8.83% | 27.27x |
| Children's Learning Tools | 5.14% | 26.36x |
| Canadian Universities | 0.19% | 25.56x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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