Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 1.9 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 48.26% 61.17x
Home Custom Bedroom Decorators 39.81% 59.41x
Custom Home Lighting Shoppers 39.81% 59.41x
Eco-Conscious Consumers 41.38% 56.42x
Mature Parents 44.75% 55.83x
Photography Enthusiasts 46.73% 55.10x
Cholesterol Researchers 37.61% 54.38x
Women's Fitness Enthusiasts 41.95% 53.56x
Wine Lovers 41.01% 53.50x
Home Design and Living Publication Readers 38.48% 53.43x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.20x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.

Website Composition Index
coolmompicks.com 3.71% 60.29x
weareteachers.com 2.07% 43.88x
babble.com 2.19% 43.17x
mom365.com 1.01% 43.13x
healthychildren.org 2.60% 42.64x
androidpolice.com 5.98% 41.52x
wareable.com 1.11% 41.17x
healthlinkbc.ca 1.74% 39.85x
gracobaby.com 1.54% 38.72x
kidshealth.org 5.58% 38.22x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Robotics.

Content Affinity Composition Index
Robotics 0.18% 35.85x
Cub & Girl Scouts 0.23% 31.86x
New Parents 4.60% 30.01x
Parenting & Children's Activities 1.74% 29.55x
Canada Shopping - General Commerce 0.89% 29.06x
Mobile Phone Networks 0.41% 28.97x
Phone & Computer Game Downloaders 0.26% 28.57x
Roleplay & Fantasy Games 0.24% 27.81x
Bird Watching 0.29% 27.58x
Organic Beauty & Skincare Products 0.31% 26.70x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female