Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 5.2 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 52.70% 30.63x
Custom Home Lighting Shoppers 50.86% 28.00x
Home Custom Bedroom Decorators 50.88% 28.00x
Photography Enthusiasts 51.54% 27.38x
Orlando Activities Researchers 46.60% 27.27x
Mature Parents 47.65% 27.21x
Home Design and Living Publication Readers 42.78% 26.96x
Eco-Conscious Consumers 47.65% 26.87x
Women's Fitness Enthusiasts 42.88% 26.76x
Wine Lovers 42.92% 26.26x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.69x
American Apparel 0.03% 1.42x
Uniqlo 0.02% 1.38x
Bonobos 0.01% 1.36x
REI 0.01% 1.35x
Zara 0.02% 1.34x
Urban Outfitters 0.04% 1.33x
Mens Wearhouse 0.07% 1.28x
H&M 0.06% 1.26x
Armani 0.02% 1.25x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.

Website Composition Index
coolmompicks.com 2.94% 38.19x
fitpregnancy.com 2.43% 34.01x
pregnancy-info.net 1.29% 28.60x
xojane.com 1.51% 28.41x
cleanmama.net 1.13% 27.75x
gurl.com 2.11% 26.52x
askdrsears.com 2.04% 25.94x
society6.com 1.48% 25.25x
car-seat.org 1.23% 24.63x
food52.com 1.30% 24.12x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.45% 17.07x
Home Décor, Furniture, & Decorating 0.01% 17.03x
Parenting & Children's Activities 2.99% 16.45x
Travel, Food, Fashion & Fitness 2.96% 15.91x
DIY Decoration & Furniture 2.99% 14.90x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 14.54x
Pet Forums 2.96% 14.13x
London Tourism & Events 0.23% 13.90x
Content Streamers & Downloaders 0.03% 13.89x
Organic Beauty & Skincare Products 1.66% 13.88x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female