Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 1.7 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 45.18% 48.70x
Home Custom Bedroom Decorators 36.53% 45.11x
Custom Home Lighting Shoppers 36.53% 45.11x
Eco-Conscious Consumers 40.69% 43.23x
Mature Parents 41.99% 42.18x
Photography Enthusiasts 44.56% 40.94x
Cholesterol Researchers 35.75% 40.46x
Women's Fitness Enthusiasts 40.67% 40.39x
Home Design and Living Publication Readers 35.41% 40.16x
Orlando Activities Researchers 35.09% 39.88x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 2.13x
Eddie Bauer 0.01% 1.51x
Talbots 0.02% 1.47x
J. Crew 0.01% 1.42x
White House Black Market 0.02% 1.39x
Chicos 0.02% 1.35x
Old Navy 0.04% 1.33x
LOFT 0.02% 1.32x
Express 0.02% 1.32x
Michael Kors 0.01% 1.24x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.

Website Composition Index
coolmompicks.com 3.78% 66.56x
androidpolice.com 1.79% 47.22x
nestedbean.com 1.00% 44.47x
kidshealth.org 1.21% 44.01x
geek.com 1.22% 42.18x
manrepeller.com 1.66% 41.08x
instructables.com 4.14% 39.34x
finecooking.com 1.16% 35.98x
allkpop.com 1.23% 33.70x
askdrsears.com 2.65% 33.68x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 0.27% 28.15x
Parenting & Children's Activities 1.12% 26.61x
New Parents 2.91% 24.31x
Canada Shopping - Kitchenware 0.60% 24.20x
Online Media Converters 0.06% 23.22x
Mysticism 0.11% 22.76x
Disease Cluster 0.06% 22.42x
Organic Beauty & Skincare Products 0.14% 21.51x
Custom Gifts 0.08% 21.39x
Canadian Universities 0.33% 21.15x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female