Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 48.26% | 61.17x |
| Home Custom Bedroom Decorators | 39.81% | 59.41x |
| Custom Home Lighting Shoppers | 39.81% | 59.41x |
| Eco-Conscious Consumers | 41.38% | 56.42x |
| Mature Parents | 44.75% | 55.83x |
| Photography Enthusiasts | 46.73% | 55.10x |
| Cholesterol Researchers | 37.61% | 54.38x |
| Women's Fitness Enthusiasts | 41.95% | 53.56x |
| Wine Lovers | 41.01% | 53.50x |
| Home Design and Living Publication Readers | 38.48% | 53.43x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.06% | 1.20x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.
| Website | Composition | Index |
| coolmompicks.com | 3.71% | 60.29x |
| weareteachers.com | 2.07% | 43.88x |
| babble.com | 2.19% | 43.17x |
| mom365.com | 1.01% | 43.13x |
| healthychildren.org | 2.60% | 42.64x |
| androidpolice.com | 5.98% | 41.52x |
| wareable.com | 1.11% | 41.17x |
| healthlinkbc.ca | 1.74% | 39.85x |
| gracobaby.com | 1.54% | 38.72x |
| kidshealth.org | 5.58% | 38.22x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Robotics.
| Content Affinity | Composition | Index |
| Robotics | 0.18% | 35.85x |
| Cub & Girl Scouts | 0.23% | 31.86x |
| New Parents | 4.60% | 30.01x |
| Parenting & Children's Activities | 1.74% | 29.55x |
| Canada Shopping - General Commerce | 0.89% | 29.06x |
| Mobile Phone Networks | 0.41% | 28.97x |
| Phone & Computer Game Downloaders | 0.26% | 28.57x |
| Roleplay & Fantasy Games | 0.24% | 27.81x |
| Bird Watching | 0.29% | 27.58x |
| Organic Beauty & Skincare Products | 0.31% | 26.70x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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