Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 47.23% | 29.55x |
| Telecom Industry | 41.50% | 27.95x |
| Furniture and Appliances Industry | 44.68% | 27.05x |
| Parents with Kids | 43.11% | 25.37x |
| Eco-Conscious Consumers | 38.47% | 25.07x |
| Photography Enthusiasts | 46.55% | 25.05x |
| Cholesterol Researchers | 33.01% | 24.88x |
| Yogis | 40.75% | 24.37x |
| Food Allergies Researchers | 44.57% | 24.28x |
| Misc-Deal Seekers or Coupon Shoppers | 36.04% | 24.15x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.40x |
| Levi Strauss | 0.01% | 1.36x |
| Eddie Bauer | 0.01% | 1.35x |
| Calvin Klein | 0.01% | 1.34x |
| The North Face | 0.02% | 1.33x |
| Kate Spade | 0.02% | 1.32x |
| J. Crew | 0.03% | 1.28x |
| Ralph Lauren | 0.01% | 1.26x |
| American Apparel | 0.03% | 1.25x |
| Zara | 0.02% | 1.24x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is boba.com.
| Website | Composition | Index |
| boba.com | 0.23% | 90.25x |
| coolmompicks.com | 4.93% | 86.78x |
| sleepingbaby.com | 0.19% | 82.56x |
| nickisdiapers.com | 0.24% | 78.41x |
| educatorstechnology.com | 0.95% | 78.24x |
| adenandanais.com | 0.95% | 74.34x |
| ergobaby.com | 0.71% | 74.06x |
| cupofjo.com | 0.54% | 71.97x |
| bestforbabes.org | 0.24% | 71.24x |
| coolmomtech.com | 1.23% | 70.45x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.13% | 20.69x |
| Homeschooling | 1.12% | 19.31x |
| DIY Decoration & Furniture | 5.13% | 19.16x |
| Local & Travel England - East Midlands | 0.28% | 18.65x |
| Parenting Blogs | 3.07% | 18.47x |
| Parenting & Children's Activities | 8.71% | 18.09x |
| Travel, Food, Fashion & Fitness | 3.90% | 17.66x |
| Scrapbooking & Home Art Projects | 6.24% | 15.96x |
| Organic Beauty & Skincare Products | 4.39% | 15.85x |
| Coupons & Family | 9.06% | 15.50x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999
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