Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 53.71% | 33.74x |
| Home Custom Bedroom Decorators | 46.92% | 32.44x |
| Custom Home Lighting Shoppers | 46.92% | 32.44x |
| Photography Enthusiasts | 49.58% | 30.24x |
| Mature Parents | 49.38% | 30.07x |
| Eco-Conscious Consumers | 45.54% | 29.73x |
| Cholesterol Researchers | 42.37% | 29.42x |
| Home Design and Living Publication Readers | 45.92% | 29.10x |
| Orlando Activities Researchers | 44.68% | 28.80x |
| Wine Lovers | 44.58% | 28.73x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.76x |
| Gap | 0.01% | 1.71x |
| Banana Republic | 0.01% | 1.65x |
| Lane Bryant | 0.01% | 1.58x |
| Dressbarn | 0.01% | 1.58x |
| The Childrens Place | 0.02% | 1.34x |
| LOFT | 0.01% | 1.30x |
| White House Black Market | 0.01% | 1.30x |
| Journeys | 0.02% | 1.29x |
| Victoria's Secret | 0.02% | 1.20x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.
| Website | Composition | Index |
| coolmompicks.com | 3.86% | 40.20x |
| llli.org | 1.53% | 37.62x |
| medelabreastfeedingus.com | 2.06% | 34.51x |
| marchofdimes.org | 2.03% | 28.35x |
| welltrainedmind.com | 1.53% | 27.49x |
| carseatblog.com | 1.09% | 27.15x |
| speckproducts.com | 1.04% | 26.44x |
| healthychildren.org | 7.81% | 25.22x |
| gentlenursery.com | 1.16% | 25.16x |
| designboom.com | 1.83% | 25.12x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Homeschooling.
| Content Affinity | Composition | Index |
| Homeschooling | 0.33% | 21.32x |
| Parenting & Children's Activities | 3.37% | 18.31x |
| New Parents | 8.83% | 17.58x |
| Tattoos & Costumes | 0.19% | 16.44x |
| Robotics | 0.49% | 16.44x |
| Child Development | 5.68% | 16.08x |
| Organic Beauty & Skincare Products | 1.06% | 15.89x |
| Cheerleading | 0.36% | 15.38x |
| Writing & Publishing | 1.48% | 14.86x |
| Toys Shopping | 1.54% | 14.83x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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