Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 48.66% | 53.88x |
| Home Custom Bedroom Decorators | 39.02% | 50.36x |
| Custom Home Lighting Shoppers | 39.01% | 50.35x |
| Photography Enthusiasts | 45.92% | 47.27x |
| Eco-Conscious Consumers | 41.57% | 47.23x |
| Mature Parents | 45.07% | 47.03x |
| Women's Fitness Enthusiasts | 41.66% | 46.68x |
| Home Design and Living Publication Readers | 39.10% | 46.62x |
| Wine Lovers | 41.55% | 45.66x |
| Cholesterol Researchers | 37.51% | 44.98x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 1.28x |
| Old Navy | 0.02% | 1.19x |
| Journeys | 0.02% | 1.07x |
| Victoria's Secret | 0.02% | 1.05x |
| Carhartt | 0.10% | 1.04x |
| Buckle | 0.01% | 1.01x |
| Maurices | 0.01% | 1.00x |
| The Childrens Place | 0.01% | 0.81x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.
| Website | Composition | Index |
| coolmompicks.com | 3.56% | 56.70x |
| oneplus.com | 1.05% | 40.02x |
| weareteachers.com | 2.85% | 39.94x |
| bookriot.com | 1.15% | 39.93x |
| babble.com | 3.36% | 39.50x |
| healthychildren.org | 3.83% | 39.34x |
| childmind.org | 1.30% | 39.31x |
| mom365.com | 1.46% | 38.77x |
| wareable.com | 1.72% | 38.68x |
| zapier.com | 1.11% | 38.50x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Homeschooling.
| Content Affinity | Composition | Index |
| Homeschooling | 0.17% | 31.80x |
| London Tourism & Events | 0.17% | 30.89x |
| New Parents | 5.52% | 27.38x |
| Parenting & Children's Activities | 2.06% | 26.64x |
| Tattoos & Costumes | 0.10% | 25.86x |
| Robotics | 0.24% | 24.03x |
| Alternative Movie Streaming | 0.10% | 23.75x |
| Roleplay & Fantasy Games | 0.28% | 23.40x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.19% | 23.09x |
| Hipster Clothing | 0.10% | 23.09x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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