Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 51.78% | 41.08x |
| Home Custom Bedroom Decorators | 47.82% | 38.48x |
| Custom Home Lighting Shoppers | 47.82% | 38.48x |
| Mature Parents | 47.76% | 36.89x |
| Photography Enthusiasts | 49.71% | 36.12x |
| Orlando Activities Researchers | 44.76% | 36.09x |
| Home Design and Living Publication Readers | 41.65% | 35.67x |
| Eco-Conscious Consumers | 45.29% | 35.59x |
| Cholesterol Researchers | 42.77% | 35.06x |
| Parents with Kids | 48.21% | 34.88x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.36x |
| Carhartt | 0.13% | 1.15x |
| Mens Wearhouse | 0.01% | 0.86x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.
| Website | Composition | Index |
| coolmompicks.com | 3.82% | 45.82x |
| fitpregnancy.com | 2.30% | 43.26x |
| coolmomtech.com | 1.21% | 41.17x |
| pregnancy-info.net | 1.27% | 35.31x |
| cleanmama.net | 1.15% | 35.03x |
| llli.org | 2.43% | 34.38x |
| janetlansbury.com | 1.47% | 34.37x |
| osxdaily.com | 1.38% | 34.35x |
| carseatblog.com | 1.18% | 33.64x |
| xojane.com | 1.10% | 32.40x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Homeschooling.
| Content Affinity | Composition | Index |
| Homeschooling | 0.57% | 24.37x |
| Parenting & Children's Activities | 3.80% | 23.80x |
| London Tourism & Events | 0.27% | 19.93x |
| Tattoos & Costumes | 0.36% | 19.91x |
| Organic Beauty & Skincare Products | 1.71% | 19.91x |
| New Parents | 11.47% | 19.68x |
| DIY Decoration & Furniture | 4.13% | 19.43x |
| Travel, Food, Fashion & Fitness | 4.25% | 19.28x |
| Environmentally Friendly Cars | 0.04% | 18.69x |
| Cheerleading | 0.83% | 18.48x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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