Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 990.3 Thousand Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 990.3 thousand unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 32.79% 59.33x
Eco-Conscious Consumers 25.56% 49.01x
Photography Enthusiasts 35.52% 48.07x
Women's Fitness Enthusiasts 26.36% 45.70x
Homeowners 25.33% 45.67x
Home Custom Bedroom Decorators 13.27% 44.31x
Custom Home Lighting Shoppers 13.27% 44.31x
Cholesterol Researchers 18.26% 41.90x
Online Grammar Tool Users 26.15% 41.78x
Home Remodelers 22.35% 41.14x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Gymboree.

Location Composition Index
Gymboree 0.01% 2.01x
Zumiez 0.01% 1.71x
LOFT 0.01% 1.70x
Buckle 0.02% 1.56x
Jos A. Bank Clothiers 0.01% 1.50x
Lane Bryant 0.01% 1.46x
Old Navy 0.02% 1.40x
Aeropostale 0.01% 1.34x
American Eagle Outfitters 0.01% 1.25x
Maurices 0.02% 1.19x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.

Website Composition Index
coolmompicks.com 5.10% 93.79x
mastermindtoys.com 1.79% 65.38x
canadapost.ca 2.30% 54.27x
ratehub.ca 1.95% 50.42x
redfin.ca 2.88% 47.62x
burnabynow.com 1.15% 46.75x
richmond-news.com 1.39% 43.60x
askdrsears.com 2.07% 39.74x
nowtoronto.com 1.98% 39.11x
wayfair.ca 2.19% 38.76x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.56% 34.79x
New Parents 2.23% 32.49x
Canada Shopping - Kitchenware 0.52% 32.10x
Canada Consumer Product Cluster 1.93% 30.49x
Canadian Universities 0.22% 29.91x
Bird Watching 0.14% 29.05x
Vegans & Animal Welfare 0.28% 27.04x
Canada Business Cluster 6.45% 23.38x
Assorted Topics (Television, Origami, Men's Health) 0.98% 22.70x
Canada Tax and Finance Research Cluster 0.78% 22.09x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female