Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 2.7 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 50.11% 61.16x
Home Custom Bedroom Decorators 43.59% 60.88x
Custom Home Lighting Shoppers 44.63% 57.98x
Orlando Activities Researchers 42.20% 57.37x
Nashville Activity Researchers 40.95% 55.46x
Eco-Conscious Consumers 41.63% 54.08x
Trendy Shoe Shoppers 43.65% 53.94x
Cholesterol Researchers 39.12% 53.76x
Mature Parents 41.83% 51.25x
Home Remodelers 41.79% 50.90x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.73x
Patagonia 0.03% 1.66x
LOFT 0.09% 1.66x
Banana Republic 0.05% 1.65x
Supreme 0.02% 1.61x
Gap 0.07% 1.55x
Ann Taylor 0.02% 1.50x
Armani 0.05% 1.48x
Bonobos 0.05% 1.48x
American Apparel 0.05% 1.48x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.

Website Composition Index
coolmompicks.com 5.29% 66.71x
coolmomtech.com 1.62% 55.21x
mommypoppins.com 1.86% 54.97x
edutopia.org 2.89% 52.79x
askdrsears.com 6.11% 50.95x
pumpstation.com 1.14% 49.17x
britax.com 1.40% 47.95x
carseatblog.com 1.79% 47.81x
whole30.com 1.67% 47.61x
thepointsguy.com 1.42% 45.45x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.07% 27.87x
Homeschooling 0.96% 26.65x
Parenting & Children's Activities 7.60% 25.11x
DIY Decoration & Furniture 5.52% 23.83x
Parenting Blogs 3.13% 22.88x
Tattoos & Costumes 0.48% 22.60x
Assorted Topics (Television, Origami, Men's Health) 0.29% 22.22x
Travel, Food, Fashion & Fitness 4.70% 22.00x
Organic Beauty & Skincare Products 4.12% 21.13x
Home Office Products 0.67% 20.25x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female