Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 2.3 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 53.71% 33.74x
Home Custom Bedroom Decorators 46.92% 32.44x
Custom Home Lighting Shoppers 46.92% 32.44x
Photography Enthusiasts 49.58% 30.24x
Mature Parents 49.38% 30.07x
Eco-Conscious Consumers 45.54% 29.73x
Cholesterol Researchers 42.37% 29.42x
Home Design and Living Publication Readers 45.92% 29.10x
Orlando Activities Researchers 44.68% 28.80x
Wine Lovers 44.58% 28.73x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.76x
Gap 0.01% 1.71x
Banana Republic 0.01% 1.65x
Lane Bryant 0.01% 1.58x
Dressbarn 0.01% 1.58x
The Childrens Place 0.02% 1.34x
LOFT 0.01% 1.30x
White House Black Market 0.01% 1.30x
Journeys 0.02% 1.29x
Victoria's Secret 0.02% 1.20x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.

Website Composition Index
coolmompicks.com 3.86% 40.20x
llli.org 1.53% 37.62x
medelabreastfeedingus.com 2.06% 34.51x
marchofdimes.org 2.03% 28.35x
welltrainedmind.com 1.53% 27.49x
carseatblog.com 1.09% 27.15x
speckproducts.com 1.04% 26.44x
healthychildren.org 7.81% 25.22x
gentlenursery.com 1.16% 25.16x
designboom.com 1.83% 25.12x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.33% 21.32x
Parenting & Children's Activities 3.37% 18.31x
New Parents 8.83% 17.58x
Tattoos & Costumes 0.19% 16.44x
Robotics 0.49% 16.44x
Child Development 5.68% 16.08x
Organic Beauty & Skincare Products 1.06% 15.89x
Cheerleading 0.36% 15.38x
Writing & Publishing 1.48% 14.86x
Toys Shopping 1.54% 14.83x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female