Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 2.2 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 49.19% 58.92x
Home Custom Bedroom Decorators 44.23% 56.82x
Custom Home Lighting Shoppers 44.30% 56.45x
Orlando Activities Researchers 42.44% 53.60x
Eco-Conscious Consumers 40.26% 51.68x
Nashville Activity Researchers 40.88% 51.19x
Mature Parents 40.33% 50.90x
Photography Enthusiasts 47.98% 50.31x
Cholesterol Researchers 39.52% 50.13x
Home Remodelers 39.59% 49.68x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Everlane.

Location Composition Index
Everlane 0.01% 2.32x
Bonobos 0.11% 1.69x
Supreme 0.02% 1.66x
Jos A. Bank Clothiers 0.49% 1.58x
Intermix 0.01% 1.50x
Uniqlo 0.03% 1.49x
Club Monaco 0.02% 1.39x
Johnston and Murphy 0.20% 1.35x
Mens Wearhouse 0.67% 1.34x
American Apparel 0.06% 1.30x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.

Website Composition Index
coolmompicks.com 5.91% 76.49x
mommypoppins.com 1.75% 64.07x
coolmomtech.com 1.79% 64.00x
askdrsears.com 6.08% 62.14x
edutopia.org 2.57% 61.91x
britax.com 1.40% 59.06x
pumpstation.com 1.26% 56.45x
carseatblog.com 1.97% 56.23x
whole30.com 1.56% 54.75x
beautyeditor.ca 1.38% 53.03x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.06% 27.10x
Homeschooling 0.97% 26.69x
Parenting & Children's Activities 7.41% 25.92x
Tattoos & Costumes 0.47% 23.26x
DIY Decoration & Furniture 5.74% 23.18x
Assorted Topics (Television, Origami, Men's Health) 0.28% 22.41x
Parenting Blogs 3.14% 21.83x
Travel, Food, Fashion & Fitness 4.91% 21.79x
Organic Beauty & Skincare Products 4.12% 21.14x
Fashion & Cosmetics 0.06% 21.04x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female