Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 3 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 51.11% 42.71x
Home Custom Bedroom Decorators 45.49% 40.65x
Custom Home Lighting Shoppers 45.49% 40.65x
Mature Parents 48.19% 37.89x
Photography Enthusiasts 47.39% 37.26x
Eco-Conscious Consumers 42.48% 37.08x
Cholesterol Researchers 39.44% 37.01x
Home Design and Living Publication Readers 42.36% 36.95x
Orlando Activities Researchers 42.97% 36.46x
Women's Fitness Enthusiasts 42.31% 36.02x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.28x
Old Navy 0.02% 1.25x
Maurices 0.02% 1.16x
Mens Wearhouse 0.01% 1.05x
Carhartt 0.15% 1.05x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 1.38% 44.68x
coolmompicks.com 4.20% 42.56x
coolmomtech.com 1.11% 41.55x
llli.org 2.02% 39.47x
janetlansbury.com 1.13% 38.25x
medelabreastfeedingus.com 2.76% 35.47x
car-seat.org 1.10% 31.95x
carseatblog.com 1.14% 31.13x
aeroflowbreastpumps.com 1.17% 29.26x
marchofdimes.org 2.73% 28.73x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.49% 25.36x
Parenting & Children's Activities 3.58% 23.29x
Teaching Abroad 0.12% 21.27x
Tattoos & Costumes 0.27% 20.93x
Organic Beauty & Skincare Products 1.42% 20.52x
New Parents 10.32% 20.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 20.15x
Drawing & Animation 0.05% 19.09x
Child Development 7.31% 18.80x
Cheerleading 0.58% 18.69x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female