Explore the Tech-Savvy Moms Audience
Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Tech-Savvy Moms audience.
INTERESTS
The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 54.72% | 41.72x |
| Home Custom Bedroom Decorators | 48.28% | 40.58x |
| Custom Home Lighting Shoppers | 48.27% | 40.57x |
| Orlando Activities Researchers | 45.72% | 38.51x |
| Photography Enthusiasts | 52.44% | 37.71x |
| Eco-Conscious Consumers | 46.48% | 37.68x |
| Mature Parents | 45.49% | 37.11x |
| Cholesterol Researchers | 44.78% | 37.01x |
| Nashville Activity Researchers | 44.55% | 36.88x |
| Home Remodelers | 44.54% | 35.57x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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APPAREL RETAILERS
The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 2.00x |
| Bonobos | 0.15% | 1.93x |
| Everlane | 0.01% | 1.86x |
| Jos A. Bank Clothiers | 0.42% | 1.55x |
| Topshop | 0.03% | 1.44x |
| Mens Wearhouse | 0.64% | 1.40x |
| White House Black Market | 0.46% | 1.40x |
| REI | 0.02% | 1.34x |
| Free People | 0.03% | 1.29x |
| Johnston and Murphy | 0.60% | 1.28x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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WEBSITES
The Tech-Savvy Moms audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.
| Website | Composition | Index |
| coolmompicks.com | 3.76% | 54.30x |
| askdrsears.com | 2.90% | 47.88x |
| coolmomtech.com | 1.20% | 47.41x |
| edutopia.org | 1.26% | 45.21x |
| fastcodesign.com | 1.03% | 41.05x |
| fitpregnancy.com | 4.80% | 39.78x |
| carseatblog.com | 1.19% | 37.94x |
| stlouischildrens.org | 1.41% | 37.73x |
| appleinsider.com | 1.02% | 37.03x |
| xojane.com | 3.60% | 36.93x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Homeschooling.
| Content Affinity | Composition | Index |
| Homeschooling | 0.66% | 20.65x |
| Home Décor, Furniture, & Decorating | 0.03% | 20.51x |
| Parenting & Children's Activities | 4.38% | 20.23x |
| DIY Decoration & Furniture | 4.19% | 18.46x |
| Travel, Food, Fashion & Fitness | 3.77% | 18.03x |
| Organic Beauty & Skincare Products | 2.71% | 17.10x |
| Assorted Topics (Television, Origami, Men's Health) | 0.23% | 16.87x |
| Fashion & Cosmetics | 0.04% | 16.78x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.19% | 16.78x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.20% | 16.59x |
Composition Percentage:
The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
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DEMOGRAPHICS
The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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