Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 1.3 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Intimates Shoppers.

Interest Composition Index
Intimates Shoppers 28.06% 53.76x
Toy Blogs Readers 29.22% 46.93x
Seasonal Recipe Blog Readers 25.57% 46.24x
Seasonal Lifestyle Blog Readers 26.82% 44.21x
Home Remodelers 17.98% 43.92x
Kids Crafts Researchers 32.87% 42.75x
Wellness Enthusiasts 7.17% 42.42x
Food Allergies Researchers 16.58% 41.02x
Online Health Researchers 17.79% 40.72x
Crafting Enthusiasts 43.96% 40.42x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Maurices.

Location Composition Index
Maurices 0.02% 1.45x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is handmadiya.com.

Website Composition Index
handmadiya.com 1.31% 109.64x
sewingsupport.com 1.53% 92.72x
coolmomeats.com 1.04% 90.67x
applegreencottage.com 3.97% 83.97x
sewcanshe.com 4.26% 80.62x
sewmodernbags.com 1.53% 80.58x
alandacraft.com 1.20% 76.80x
sew4home.com 1.63% 75.14x
thesewingloftblog.com 1.12% 71.13x
coolmompicks.com 1.78% 71.12x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.30% 45.73x
Sewing, Embroidery & Quilting 1.70% 35.94x
Sewing, Embroidery & Fabrics 6.43% 33.92x
Cakes & Sweets 0.44% 30.73x
Scrapbooking & Home Art Projects 5.08% 28.70x
Vegans & Animal Welfare 0.16% 28.63x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.21% 26.23x
Children's Learning Tools 4.73% 25.19x
Canada Consumer Product Cluster 1.04% 24.95x
Canadian Universities 0.15% 22.71x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female