Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 2.8 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 47.85% 32.16x
Eco-Conscious Consumers 39.68% 27.17x
Photography Enthusiasts 46.37% 27.13x
Parents with Kids 44.60% 27.05x
Cholesterol Researchers 35.54% 26.83x
Food Allergies Researchers 44.34% 26.19x
Misc-Deal Seekers or Coupon Shoppers 36.85% 26.07x
Yogis 42.01% 25.88x
Home Kitchen Chefs 38.48% 25.23x
Women's Fitness Enthusiasts 34.47% 25.11x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Supreme.

Location Composition Index
Supreme 0.01% 1.95x
REI 0.02% 1.34x
The North Face 0.03% 1.31x
Armani 0.02% 1.26x
Free People 0.02% 1.19x
Urban Outfitters 0.04% 1.18x
Express Outlets 0.00% 1.14x
American Apparel 0.03% 1.14x
Lorna Jane 0.01% 1.13x
Intermix 0.01% 1.12x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.

Website Composition Index
coolmompicks.com 5.43% 82.13x
coolmomtech.com 1.46% 65.25x
empoweringparents.com 1.46% 59.75x
additudemag.com 1.28% 59.05x
mommypoppins.com 2.74% 58.34x
edutopia.org 4.21% 55.17x
pumpstation.com 1.23% 54.07x
llli.org 2.76% 52.32x
carseatblog.com 2.01% 52.03x
creativelive.com 1.01% 50.56x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.12% 23.05x
Homeschooling 1.08% 20.42x
DIY Decoration & Furniture 5.55% 19.72x
Parenting & Children's Activities 8.91% 18.99x
Parenting Blogs 3.34% 18.58x
Travel, Food, Fashion & Fitness 4.35% 18.17x
Local & Travel England - East Midlands 0.28% 17.27x
Organic Beauty & Skincare Products 4.50% 16.55x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.09% 15.83x
Home Office Products 0.75% 15.70x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female