Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 2.9 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 47.23% 29.55x
Telecom Industry 41.50% 27.95x
Furniture and Appliances Industry 44.68% 27.05x
Parents with Kids 43.11% 25.37x
Eco-Conscious Consumers 38.47% 25.07x
Photography Enthusiasts 46.55% 25.05x
Cholesterol Researchers 33.01% 24.88x
Yogis 40.75% 24.37x
Food Allergies Researchers 44.57% 24.28x
Misc-Deal Seekers or Coupon Shoppers 36.04% 24.15x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is REI.

Location Composition Index
REI 0.02% 1.40x
Levi Strauss 0.01% 1.36x
Eddie Bauer 0.01% 1.35x
Calvin Klein 0.01% 1.34x
The North Face 0.02% 1.33x
Kate Spade 0.02% 1.32x
J. Crew 0.03% 1.28x
Ralph Lauren 0.01% 1.26x
American Apparel 0.03% 1.25x
Zara 0.02% 1.24x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is boba.com.

Website Composition Index
boba.com 0.23% 90.25x
coolmompicks.com 4.93% 86.78x
sleepingbaby.com 0.19% 82.56x
nickisdiapers.com 0.24% 78.41x
educatorstechnology.com 0.95% 78.24x
adenandanais.com 0.95% 74.34x
ergobaby.com 0.71% 74.06x
cupofjo.com 0.54% 71.97x
bestforbabes.org 0.24% 71.24x
coolmomtech.com 1.23% 70.45x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.13% 20.69x
Homeschooling 1.12% 19.31x
DIY Decoration & Furniture 5.13% 19.16x
Local & Travel England - East Midlands 0.28% 18.65x
Parenting Blogs 3.07% 18.47x
Parenting & Children's Activities 8.71% 18.09x
Travel, Food, Fashion & Fitness 3.90% 17.66x
Scrapbooking & Home Art Projects 6.24% 15.96x
Organic Beauty & Skincare Products 4.39% 15.85x
Coupons & Family 9.06% 15.50x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999