Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 2 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 48.66% 53.88x
Home Custom Bedroom Decorators 39.02% 50.36x
Custom Home Lighting Shoppers 39.01% 50.35x
Photography Enthusiasts 45.92% 47.27x
Eco-Conscious Consumers 41.57% 47.23x
Mature Parents 45.07% 47.03x
Women's Fitness Enthusiasts 41.66% 46.68x
Home Design and Living Publication Readers 39.10% 46.62x
Wine Lovers 41.55% 45.66x
Cholesterol Researchers 37.51% 44.98x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.28x
Old Navy 0.02% 1.19x
Journeys 0.02% 1.07x
Victoria's Secret 0.02% 1.05x
Carhartt 0.10% 1.04x
Buckle 0.01% 1.01x
Maurices 0.01% 1.00x
The Childrens Place 0.01% 0.81x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is coolmompicks.com.

Website Composition Index
coolmompicks.com 3.56% 56.70x
oneplus.com 1.05% 40.02x
weareteachers.com 2.85% 39.94x
bookriot.com 1.15% 39.93x
babble.com 3.36% 39.50x
healthychildren.org 3.83% 39.34x
childmind.org 1.30% 39.31x
mom365.com 1.46% 38.77x
wareable.com 1.72% 38.68x
zapier.com 1.11% 38.50x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.17% 31.80x
London Tourism & Events 0.17% 30.89x
New Parents 5.52% 27.38x
Parenting & Children's Activities 2.06% 26.64x
Tattoos & Costumes 0.10% 25.86x
Robotics 0.24% 24.03x
Alternative Movie Streaming 0.10% 23.75x
Roleplay & Fantasy Games 0.28% 23.40x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.19% 23.09x
Hipster Clothing 0.10% 23.09x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female