Dstillery Audiences

TECH-SAVVY MOMS

Audience Size: 1 Million Devices

Explore the Tech-Savvy Moms Audience

Below you'll find more information about the Tech-Savvy Moms audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Tech-Savvy Moms audience.

Dstillery Crafted Audiences

INTERESTS

The Tech-Savvy Moms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech-Savvy Moms audience is Involved Parents.

Interest Composition Index
Involved Parents 30.39% 51.47x
Intimates Shoppers 38.89% 47.20x
Home Remodelers 19.87% 42.48x
Kids Crafts Researchers 41.68% 42.19x
Crafting Enthusiasts 43.27% 41.42x
Toy Blogs Readers 40.06% 41.14x
Hands-On Parents 37.13% 38.51x
Military Families 34.60% 38.50x
Skin Care Researchers 24.99% 37.43x
Seasonal Recipe Blog Readers 35.16% 37.33x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Interest attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech-Savvy Moms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech-Savvy Moms audience is Maurices.

Location Composition Index
Maurices 0.03% 1.44x
Buckle 0.02% 1.37x
White House Black Market 0.01% 1.35x
Old Navy 0.02% 1.33x
LOFT 0.01% 1.33x
Express 0.02% 1.26x
H&M 0.01% 1.18x
Journeys 0.02% 1.18x
Aeropostale 0.01% 1.12x
Chicos 0.01% 1.03x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Location attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech-Savvy Moms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech-Savvy Moms audience is handmadiya.com.

Website Composition Index
handmadiya.com 2.00% 136.78x
lazygirldesigns.com 1.09% 120.57x
sewingsupport.com 2.55% 117.35x
sewyourtv.com 1.15% 107.30x
sewmodernbags.com 2.28% 101.47x
sewcanshe.com 5.61% 99.53x
craftystaci.com 1.01% 99.29x
applegreencottage.com 5.16% 98.16x
sewverycrafty.com 1.16% 97.76x
peekaboopages.com 1.17% 95.39x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Web attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech-Savvy Moms audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.52% 43.24x
Sewing, Embroidery & Fabrics 8.49% 42.05x
Sewing, Embroidery & Quilting 2.62% 41.33x
Canada Shopping - Kitchenware 0.46% 41.14x
Scrapbooking & Home Art Projects 6.67% 37.40x
New Parents 1.51% 30.29x
Cakes & Sweets 0.55% 28.84x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.83% 27.27x
Children's Learning Tools 5.14% 26.36x
Canadian Universities 0.19% 25.56x
Composition Percentage: The overlap percentage between the Tech-Savvy Moms audience and the Content Affinity attribute.
Index: A comparison of the Tech-Savvy Moms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech-Savvy Moms audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female