Dstillery Audiences

TECHIES

Audience Size: 2.1 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 69.53% 64.43x
Camera Review Readers 65.14% 58.35x
IT Decision Makers 64.06% 55.19x
Advertising Professionals 53.08% 51.94x
Mobile Phone Comparison Shoppers 61.27% 50.28x
Market Intelligence Researchers 56.74% 49.87x
Readers of Japanese Content 53.00% 48.30x
Mens Fitness Publication Readers 46.90% 48.03x
Android Fans 57.25% 47.67x
Liberal News Readers 47.35% 46.57x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is LOFT.

Location Composition Index
LOFT 0.03% 1.70x
Chicos 0.02% 1.37x
White House Black Market 0.02% 1.28x
Express 0.02% 1.27x
Victoria's Secret 0.03% 1.15x
Hollister 0.01% 1.12x
Gap 0.02% 1.11x
Talbots 0.01% 1.10x
J. Crew 0.01% 1.10x
Dressbarn 0.02% 1.10x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is androidpolice.com.

Website Composition Index
androidpolice.com 2.89% 75.28x
newsarama.com 2.85% 61.01x
thefpsreview.com 2.43% 60.30x
thelifehacker.org 1.06% 59.90x
dailygalaxy.com 6.33% 56.07x
ft.com 2.79% 54.90x
geek.com 1.58% 54.07x
cnx-software.com 2.44% 52.57x
collectspace.com 1.12% 52.47x
gmauthority.com 1.05% 49.99x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 3.44% 26.65x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.64% 25.75x
Technology News 42.57% 22.96x
Collectibles - Toys & Collectibles 18.50% 21.11x
Data Centers 1.25% 20.84x
Studio & Franchise Video Game Players 3.73% 20.39x
Assorted Topics (Power Trains, Drones, Web Design) 0.54% 20.15x
Photography 10.52% 20.15x
Institutional Investing 0.06% 20.02x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 36.01% 19.42x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male