Dstillery Audiences

TECHIES

Audience Size: 3 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 71.19% 58.06x
Camera Review Readers 66.96% 52.63x
Cord Cutters 61.49% 49.19x
IT Decision Makers 63.20% 46.77x
Advertising Professionals 55.39% 46.14x
Android Fans 59.24% 45.65x
Mobile Phone Comparison Shoppers 62.52% 45.57x
Market Intelligence Researchers 54.07% 45.49x
Readers of Japanese Content 52.03% 44.79x
Liberal News Readers 50.77% 44.52x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.64x
LOFT 0.01% 1.46x
Victoria's Secret 0.01% 1.30x
Journeys 0.01% 1.17x
Mens Wearhouse 0.01% 1.14x
Carhartt 0.17% 1.12x
The Childrens Place 0.01% 1.12x
Maurices 0.02% 1.08x
Old Navy 0.01% 1.01x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.33% 56.58x
redsharknews.com 1.06% 55.15x
gonintendo.com 1.61% 52.05x
uploadvr.com 1.38% 47.50x
gamasutra.com 1.76% 47.30x
phoronix.com 2.93% 46.23x
filmwatch.com 1.28% 45.32x
icv2.com 1.35% 44.99x
toucharcade.com 1.04% 44.63x
sci-news.com 2.78% 41.13x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 7.21% 26.60x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.20% 24.58x
Drawing & Animation 0.07% 24.01x
Assorted Topics (Power Trains, Drones, Web Design) 2.46% 22.60x
Robotics 0.76% 21.83x
Studio & Franchise Video Game Players 6.93% 21.62x
Environmental Conservation 0.11% 21.06x
Feminism 1.04% 19.94x
Technology News 42.29% 19.93x
Bags & Luggage 2.18% 19.87x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male