Explore the Techies Audience
Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Techies audience.
INTERESTS
The Techies audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.
| Interest | Composition | Index |
| Tech News Enthusiasts | 71.19% | 58.06x |
| Camera Review Readers | 66.96% | 52.63x |
| Cord Cutters | 61.49% | 49.19x |
| IT Decision Makers | 63.20% | 46.77x |
| Advertising Professionals | 55.39% | 46.14x |
| Android Fans | 59.24% | 45.65x |
| Mobile Phone Comparison Shoppers | 62.52% | 45.57x |
| Market Intelligence Researchers | 54.07% | 45.49x |
| Readers of Japanese Content | 52.03% | 44.79x |
| Liberal News Readers | 50.77% | 44.52x |
Composition Percentage:
The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
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APPAREL RETAILERS
The Techies audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Techies audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.64x |
| LOFT | 0.01% | 1.46x |
| Victoria's Secret | 0.01% | 1.30x |
| Journeys | 0.01% | 1.17x |
| Mens Wearhouse | 0.01% | 1.14x |
| Carhartt | 0.17% | 1.12x |
| The Childrens Place | 0.01% | 1.12x |
| Maurices | 0.02% | 1.08x |
| Old Navy | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
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WEBSITES
The Techies audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Techies audience is fudzilla.com.
| Website | Composition | Index |
| fudzilla.com | 1.33% | 56.58x |
| redsharknews.com | 1.06% | 55.15x |
| gonintendo.com | 1.61% | 52.05x |
| uploadvr.com | 1.38% | 47.50x |
| gamasutra.com | 1.76% | 47.30x |
| phoronix.com | 2.93% | 46.23x |
| filmwatch.com | 1.28% | 45.32x |
| icv2.com | 1.35% | 44.99x |
| toucharcade.com | 1.04% | 44.63x |
| sci-news.com | 2.78% | 41.13x |
Composition Percentage:
The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Techies audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 7.21% | 26.60x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 4.20% | 24.58x |
| Drawing & Animation | 0.07% | 24.01x |
| Assorted Topics (Power Trains, Drones, Web Design) | 2.46% | 22.60x |
| Robotics | 0.76% | 21.83x |
| Studio & Franchise Video Game Players | 6.93% | 21.62x |
| Environmental Conservation | 0.11% | 21.06x |
| Feminism | 1.04% | 19.94x |
| Technology News | 42.29% | 19.93x |
| Bags & Luggage | 2.18% | 19.87x |
Composition Percentage:
The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
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DEMOGRAPHICS
The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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