Dstillery Audiences

TECHIES

Audience Size: 1.7 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 54.80% 63.41x
Camera Review Readers 50.66% 60.33x
IT Decision Makers 58.33% 59.59x
Mobile Phone Comparison Shoppers 63.40% 56.32x
Android Fans 49.53% 52.55x
High End TV Shoppers 53.77% 49.72x
HDTV Researchers 53.96% 48.22x
Apple Fans 49.96% 45.66x
2020 Holiday Season Sale News Researchers 33.84% 42.46x
Movie and Game Review Readers 38.77% 41.67x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.84x
White House Black Market 0.02% 1.72x
Aeropostale 0.02% 1.64x
Forever 21 0.01% 1.37x
Gap 0.02% 1.36x
Express 0.02% 1.36x
LOFT 0.02% 1.36x
Hollister 0.01% 1.33x
Banana Republic 0.02% 1.31x
Victoria's Secret 0.03% 1.31x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is cnx-software.com.

Website Composition Index
cnx-software.com 3.03% 54.11x
thurrott.com 5.44% 54.10x
thefpsreview.com 1.74% 50.95x
flatpanelshd.com 1.30% 50.76x
thehackernews.com 2.00% 50.36x
liliputing.com 5.14% 50.32x
phoronix.com 3.08% 49.53x
betanews.com 4.33% 48.77x
thenewstack.io 1.55% 48.55x
nichegamer.com 2.33% 47.73x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Technology News.

Content Affinity Composition Index
Technology News 44.45% 27.01x
Data Centers 0.94% 25.25x
Studio & Franchise Video Game Players 5.12% 21.47x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.30% 20.27x
Australia & New Zealand Media 1.49% 19.55x
Photography 9.94% 18.29x
Mobile Industry Information 0.35% 18.14x
Collectibles - Toys & Collectibles 17.05% 16.81x
Watches Retail 0.80% 16.65x
Feminism 0.23% 16.30x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male