Dstillery Audiences

TECHIES

Audience Size: 1.5 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 68.60% 88.32x
Tech News Enthusiasts 54.39% 87.43x
IT Decision Makers 58.60% 81.40x
Mobile Phone Comparison Shoppers 62.64% 75.40x
HDTV Researchers 57.36% 66.91x
High End TV Shoppers 53.08% 66.78x
Android Fans 60.31% 62.05x
Phone Accessory Shoppers 57.45% 57.87x
2020 Holiday Season Sale News Researchers 34.62% 57.42x
Readers of Japanese Content 33.22% 51.65x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.81x
Chicos 0.02% 1.66x
Lululemon 0.02% 1.57x
Gap 0.01% 1.57x
Mens Wearhouse 0.02% 1.51x
H&M 0.02% 1.50x
Buckle 0.02% 1.48x
Hollister 0.01% 1.44x
J. Crew 0.01% 1.42x
Carhartt 0.01% 1.30x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is cnx-software.com.

Website Composition Index
cnx-software.com 2.41% 63.75x
thurrott.com 5.28% 62.70x
liliputing.com 5.96% 60.90x
betanews.com 3.39% 59.74x
thefpsreview.com 1.40% 59.56x
dsogaming.com 6.15% 58.78x
thehackernews.com 1.91% 57.87x
turnbasedlovers.com 1.01% 57.45x
gizchina.com 4.56% 56.39x
nichegamer.com 2.41% 54.14x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Technology News.

Content Affinity Composition Index
Technology News 43.90% 32.36x
Mobile Industry Information 0.55% 25.06x
Data Centers 0.66% 24.52x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.12% 24.13x
Studio & Franchise Video Game Players 5.64% 23.72x
Australia & New Zealand Media 2.15% 23.55x
Photography 9.24% 21.08x
Collectibles - Toys & Collectibles 18.39% 18.82x
Feminism 0.20% 18.68x
Small Business Resources 20.24% 17.90x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male