Dstillery Audiences

TECHIES

Audience Size: 1.8 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 69.23% 84.94x
Camera Review Readers 62.01% 72.19x
IT Decision Makers 59.82% 66.24x
Mobile Phone Comparison Shoppers 53.79% 65.51x
Movie and Game Review Readers 49.03% 63.83x
Android Fans 50.71% 62.69x
Liberal News Readers 45.17% 59.69x
Advertising Professionals 49.08% 59.63x
Readers of Japanese Content 47.27% 59.53x
Mens Fitness Publication Readers 43.41% 58.28x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Patagonia.

Location Composition Index
Patagonia 0.03% 2.01x
Uniqlo 0.03% 1.84x
REI 0.03% 1.67x
Bonobos 0.10% 1.64x
Topshop 0.02% 1.54x
American Apparel 0.06% 1.53x
Jos A. Bank Clothiers 0.45% 1.51x
Johnston and Murphy 0.21% 1.46x
The North Face 0.03% 1.46x
Supreme 0.02% 1.46x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is kinja.com.

Website Composition Index
kinja.com 3.47% 85.93x
earther.com 2.78% 84.03x
morningticker.com 1.72% 73.10x
gawker.com 2.35% 71.69x
pocketnow.com 7.95% 69.37x
geeky-gadgets.com 2.39% 68.13x
redsharknews.com 2.08% 67.75x
cogconnected.com 1.49% 66.99x
thenewstack.io 1.48% 66.89x
spaceflightinsider.com 1.33% 66.34x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Technology News.

Content Affinity Composition Index
Technology News 31.57% 27.08x
Australia & New Zealand Media 9.86% 26.33x
Feminism 2.07% 22.92x
Environmentally Friendly Cars 0.17% 22.72x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.92% 20.15x
Assorted Topics (Toys, T-Shirts, Volvos) 0.39% 19.99x
Assorted Topics (Auto, Hobbies, Viral Media) 34.32% 19.97x
Drawing & Animation 0.29% 19.80x
Robotics 2.31% 19.76x
Bags & Luggage 3.34% 19.47x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male