Explore the Techies Audience
Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Techies audience.
INTERESTS
The Techies audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Techies audience is Camera Review Readers.
| Interest | Composition | Index |
| Camera Review Readers | 68.60% | 88.32x |
| Tech News Enthusiasts | 54.39% | 87.43x |
| IT Decision Makers | 58.60% | 81.40x |
| Mobile Phone Comparison Shoppers | 62.64% | 75.40x |
| HDTV Researchers | 57.36% | 66.91x |
| High End TV Shoppers | 53.08% | 66.78x |
| Android Fans | 60.31% | 62.05x |
| Phone Accessory Shoppers | 57.45% | 57.87x |
| 2020 Holiday Season Sale News Researchers | 34.62% | 57.42x |
| Readers of Japanese Content | 33.22% | 51.65x |
Composition Percentage:
The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
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APPAREL RETAILERS
The Techies audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Techies audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.02% | 1.81x |
| Chicos | 0.02% | 1.66x |
| Lululemon | 0.02% | 1.57x |
| Gap | 0.01% | 1.57x |
| Mens Wearhouse | 0.02% | 1.51x |
| H&M | 0.02% | 1.50x |
| Buckle | 0.02% | 1.48x |
| Hollister | 0.01% | 1.44x |
| J. Crew | 0.01% | 1.42x |
| Carhartt | 0.01% | 1.30x |
Composition Percentage:
The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
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WEBSITES
The Techies audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Techies audience is cnx-software.com.
| Website | Composition | Index |
| cnx-software.com | 2.41% | 63.75x |
| thurrott.com | 5.28% | 62.70x |
| liliputing.com | 5.96% | 60.90x |
| betanews.com | 3.39% | 59.74x |
| thefpsreview.com | 1.40% | 59.56x |
| dsogaming.com | 6.15% | 58.78x |
| thehackernews.com | 1.91% | 57.87x |
| turnbasedlovers.com | 1.01% | 57.45x |
| gizchina.com | 4.56% | 56.39x |
| nichegamer.com | 2.41% | 54.14x |
Composition Percentage:
The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Techies audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 43.90% | 32.36x |
| Mobile Industry Information | 0.55% | 25.06x |
| Data Centers | 0.66% | 24.52x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.12% | 24.13x |
| Studio & Franchise Video Game Players | 5.64% | 23.72x |
| Australia & New Zealand Media | 2.15% | 23.55x |
| Photography | 9.24% | 21.08x |
| Collectibles - Toys & Collectibles | 18.39% | 18.82x |
| Feminism | 0.20% | 18.68x |
| Small Business Resources | 20.24% | 17.90x |
Composition Percentage:
The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
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DEMOGRAPHICS
The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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