Explore the Techies Audience
Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Techies audience.
INTERESTS
The Techies audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.
| Interest | Composition | Index |
| Tech News Enthusiasts | 62.04% | 42.98x |
| IT Decision Makers | 55.89% | 38.17x |
| Liberal News Readers | 41.26% | 35.21x |
| Movie and Game Review Readers | 47.01% | 33.91x |
| Mobile Phone Comparison Shoppers | 51.35% | 32.43x |
| Android Fans | 49.35% | 32.20x |
| Mens Fitness Publication Readers | 41.03% | 31.75x |
| Video and Computer Gaming Enthusiasts | 48.15% | 31.09x |
| Tech and Video games Industry | 48.47% | 30.43x |
| Readers of Japanese Content | 46.43% | 29.71x |
Composition Percentage:
The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
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APPAREL RETAILERS
The Techies audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Techies audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.65x |
| Free People | 0.02% | 1.62x |
| Levi Strauss | 0.01% | 1.61x |
| Club Monaco | 0.01% | 1.53x |
| Zara | 0.03% | 1.51x |
| REI | 0.02% | 1.46x |
| Madewell | 0.02% | 1.46x |
| American Apparel | 0.03% | 1.38x |
| Urban Outfitters | 0.05% | 1.34x |
| Coach | 0.06% | 1.33x |
Composition Percentage:
The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
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WEBSITES
The Techies audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Techies audience is kinja.com.
| Website | Composition | Index |
| kinja.com | 7.03% | 94.66x |
| earther.com | 5.50% | 89.98x |
| babwnews.com | 0.50% | 85.36x |
| mcuexchange.com | 0.22% | 84.16x |
| weekfacts.com | 0.43% | 82.29x |
| gawker.com | 4.80% | 81.82x |
| perfscience.com | 0.57% | 80.79x |
| 43rumors.com | 0.23% | 80.22x |
| outerplaces.com | 0.44% | 78.69x |
| thurrott.com | 0.86% | 75.39x |
Composition Percentage:
The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Techies audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 19.15% | 24.92x |
| Assorted Topics #11695 (Auto, Hobbies, Viral Media) | 21.38% | 22.15x |
| Assorted Topics #11688 (Rubik Cube, Gawker, Viral Media) | 45.88% | 21.24x |
| Australia & New Zealand Media | 9.19% | 20.61x |
| Feminism | 2.24% | 19.79x |
| Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) | 4.19% | 18.00x |
| Environmentally Friendly Cars | 0.16% | 17.58x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 5.66% | 16.83x |
| Drawing & Animation | 0.35% | 16.77x |
| Liberal Media | 34.01% | 15.75x |
Composition Percentage:
The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
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DEMOGRAPHICS
The Techies audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999
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