Dstillery Audiences

TECHIES

Audience Size: 2.3 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 66.68% 47.38x
IT Decision Makers 59.51% 38.29x
Liberal News Readers 42.74% 36.90x
Movie and Game Review Readers 48.14% 36.72x
Mobile Phone Comparison Shoppers 53.05% 35.91x
Android Fans 49.65% 35.06x
Mens Fitness Publication Readers 42.04% 34.44x
TV Advertising Professionals 40.80% 33.17x
Entertainment Industry Decision Makers 39.47% 32.97x
Advertising Professionals 48.37% 32.96x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.23x
American Apparel 0.06% 1.69x
Madewell 0.03% 1.58x
Calvin Klein 0.01% 1.55x
REI 0.03% 1.55x
Kate Spade 0.03% 1.54x
Club Monaco 0.01% 1.50x
Uniqlo 0.02% 1.49x
Patagonia 0.03% 1.44x
Intermix 0.01% 1.42x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is kinja.com.

Website Composition Index
kinja.com 4.49% 96.07x
earther.com 3.61% 94.24x
gawker.com 3.10% 81.61x
morningticker.com 2.14% 78.19x
androidandme.com 1.05% 70.09x
phoronix.com 1.41% 68.48x
trekmovie.com 1.12% 67.70x
redsharknews.com 1.43% 67.21x
hothardware.com 4.78% 66.23x
pocketnow.com 8.49% 65.16x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Technology News.

Content Affinity Composition Index
Technology News 23.88% 24.23x
Australia & New Zealand Media 8.62% 23.37x
Assorted Topics (Auto, Hobbies, Viral Media) 25.46% 21.13x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 44.77% 20.80x
Feminism 2.05% 20.68x
Environmentally Friendly Cars 0.17% 20.21x
Drawing & Animation 0.29% 17.80x
Liberal Media 34.93% 17.45x
Mobile Industry Information 2.69% 17.40x
Assorted Topics (Viral Media, Paid Traffic) 7.42% 17.29x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male