Dstillery Audiences

TECHIES

Audience Size: 2.1 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 71.62% 46.72x
Camera Review Readers 66.96% 43.29x
Cord Cutters 64.77% 38.86x
IT Decision Makers 64.80% 38.64x
Advertising Professionals 57.49% 37.36x
Market Intelligence Researchers 56.83% 37.20x
Readers of Japanese Content 55.39% 37.06x
Mobile Phone Comparison Shoppers 63.84% 36.92x
Android Fans 62.00% 36.51x
Liberal News Readers 53.71% 36.03x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Forever 21.

Location Composition Index
Forever 21 0.01% 2.16x
Gap 0.01% 1.44x
Express 0.01% 1.35x
Jos A. Bank Clothiers 0.01% 1.31x
White House Black Market 0.01% 1.28x
Lane Bryant 0.01% 1.24x
Mens Wearhouse 0.02% 1.23x
Dressbarn 0.01% 1.19x
The Childrens Place 0.02% 1.14x
Banana Republic 0.01% 1.14x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.14% 56.19x
gonintendo.com 1.34% 52.52x
gamasutra.com 1.43% 48.12x
icv2.com 1.22% 47.66x
uploadvr.com 1.11% 47.51x
filmwatch.com 1.19% 47.24x
phoronix.com 2.75% 45.74x
sci-news.com 2.38% 42.67x
androidpolice.com 25.46% 42.65x
theinquirer.net 2.26% 41.94x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.07% 23.86x
Australia & New Zealand Media 6.66% 21.96x
Assorted Topics (Power Trains, Drones, Web Design) 2.33% 20.40x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.23% 19.99x
Robotics 0.54% 18.20x
Studio & Franchise Video Game Players 6.09% 18.04x
Environmental Conservation 0.12% 17.40x
Technology News 42.28% 16.90x
Collectibles - Toys & Collectibles 23.83% 16.69x
Film Production 1.17% 16.66x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male