Dstillery Audiences

TECHIES

Audience Size: 2.2 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 67.21% 86.63x
IT Decision Makers 57.92% 68.42x
Mobile Phone Comparison Shoppers 53.20% 65.00x
Movie and Game Review Readers 49.76% 64.55x
Liberal News Readers 42.26% 64.25x
Android Fans 50.79% 61.80x
Advertising Professionals 47.55% 60.75x
Mens Fitness Publication Readers 44.24% 60.56x
Readers of Japanese Content 46.28% 59.32x
Camera Review Readers 64.30% 57.74x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 1.99x
Bonobos 0.05% 1.74x
Levi Strauss 0.01% 1.68x
Topshop 0.01% 1.65x
Patagonia 0.03% 1.64x
American Apparel 0.05% 1.64x
Uniqlo 0.02% 1.59x
REI 0.03% 1.55x
Kate Spade 0.02% 1.53x
The North Face 0.02% 1.52x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is kinja.com.

Website Composition Index
kinja.com 3.68% 75.84x
earther.com 2.95% 74.28x
gawker.com 2.54% 64.22x
morningticker.com 1.81% 63.84x
pocketnow.com 7.73% 58.69x
geeky-gadgets.com 2.32% 56.98x
cogconnected.com 1.43% 56.86x
redsharknews.com 1.63% 56.78x
stridenation.com 1.49% 55.92x
phoronix.com 1.54% 55.22x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Technology News.

Content Affinity Composition Index
Technology News 26.57% 27.42x
Australia & New Zealand Media 8.83% 26.64x
Feminism 1.99% 23.37x
Environmentally Friendly Cars 0.17% 22.36x
Assorted Topics (Auto, Hobbies, Viral Media) 30.26% 21.96x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 48.46% 20.53x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.39% 20.32x
Liberal Media 36.52% 19.96x
Drawing & Animation 0.27% 19.88x
Assorted Topics (Toys, T-Shirts, Volvos) 0.32% 19.58x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male