Dstillery Audiences

TECHIES

Audience Size: 2.2 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 62.04% 42.98x
IT Decision Makers 55.89% 38.17x
Liberal News Readers 41.26% 35.21x
Movie and Game Review Readers 47.01% 33.91x
Mobile Phone Comparison Shoppers 51.35% 32.43x
Android Fans 49.35% 32.20x
Mens Fitness Publication Readers 41.03% 31.75x
Video and Computer Gaming Enthusiasts 48.15% 31.09x
Tech and Video games Industry 48.47% 30.43x
Readers of Japanese Content 46.43% 29.71x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Columbia.

Location Composition Index
Columbia 0.01% 1.65x
Free People 0.02% 1.62x
Levi Strauss 0.01% 1.61x
Club Monaco 0.01% 1.53x
Zara 0.03% 1.51x
REI 0.02% 1.46x
Madewell 0.02% 1.46x
American Apparel 0.03% 1.38x
Urban Outfitters 0.05% 1.34x
Coach 0.06% 1.33x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is kinja.com.

Website Composition Index
kinja.com 7.03% 94.66x
earther.com 5.50% 89.98x
babwnews.com 0.50% 85.36x
mcuexchange.com 0.22% 84.16x
weekfacts.com 0.43% 82.29x
gawker.com 4.80% 81.82x
perfscience.com 0.57% 80.79x
43rumors.com 0.23% 80.22x
outerplaces.com 0.44% 78.69x
thurrott.com 0.86% 75.39x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Technology News.

Content Affinity Composition Index
Technology News 19.15% 24.92x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 21.38% 22.15x
Assorted Topics #11688 (Rubik Cube, Gawker, Viral Media) 45.88% 21.24x
Australia & New Zealand Media 9.19% 20.61x
Feminism 2.24% 19.79x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 4.19% 18.00x
Environmentally Friendly Cars 0.16% 17.58x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.66% 16.83x
Drawing & Animation 0.35% 16.77x
Liberal Media 34.01% 15.75x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999