Dstillery Audiences

TECHIES

Audience Size: 2.7 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 70.84% 67.43x
Camera Review Readers 67.78% 60.58x
IT Decision Makers 65.98% 56.46x
Advertising Professionals 53.79% 54.70x
Market Intelligence Researchers 57.68% 52.07x
Mens Fitness Publication Readers 48.01% 51.98x
Cord Cutters 60.51% 51.75x
Mobile Phone Comparison Shoppers 62.75% 51.34x
Readers of Japanese Content 53.34% 50.63x
Android Fans 58.93% 50.48x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is H&M.

Location Composition Index
H&M 0.01% 1.57x
Michael Kors 0.01% 1.48x
J. Crew 0.01% 1.47x
Aeropostale 0.02% 1.24x
Victoria's Secret 0.03% 1.23x
Dressbarn 0.02% 1.23x
LOFT 0.02% 1.19x
Journeys 0.03% 1.14x
Lane Bryant 0.02% 1.08x
White House Black Market 0.02% 1.07x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is androidpolice.com.

Website Composition Index
androidpolice.com 6.94% 57.96x
japantoday.com 1.71% 52.77x
newsarama.com 4.43% 49.53x
efinancialcareers.com 1.00% 48.56x
forexlive.com 1.06% 47.75x
gamecrate.com 1.36% 47.73x
thefpsreview.com 2.59% 47.53x
geek.com 4.28% 47.41x
quantamagazine.org 1.24% 47.03x
psypost.org 1.14% 46.40x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 4.42% 28.95x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.97% 28.49x
Assorted Topics (Power Trains, Drones, Web Design) 0.65% 25.38x
Phone & Computer Game Downloaders 0.12% 25.21x
Studio & Franchise Video Game Players 4.36% 23.44x
Technology News 44.64% 23.34x
Film Production 0.52% 23.21x
London Tourism & Events 0.06% 23.08x
Collectibles - Toys & Collectibles 20.50% 22.77x
Robotics 0.10% 22.74x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male