Dstillery Audiences

TECHIES

Audience Size: 2.3 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 64.41% 45.18x
IT Decision Makers 56.47% 38.19x
Liberal News Readers 41.87% 35.50x
Movie and Game Review Readers 48.11% 34.66x
Mobile Phone Comparison Shoppers 51.87% 34.03x
Android Fans 49.09% 33.35x
Mens Fitness Publication Readers 41.80% 32.34x
Financial Business Intelligence Researchers 39.32% 31.03x
Readers of Japanese Content 46.46% 30.84x
Advertising Professionals 45.57% 30.80x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Supreme.

Location Composition Index
Supreme 0.01% 1.81x
Intermix 0.01% 1.54x
Patagonia 0.01% 1.35x
Urban Outfitters 0.05% 1.33x
REI 0.02% 1.33x
Express Outlets 0.00% 1.28x
LL Bean 0.01% 1.21x
Free People 0.02% 1.21x
The North Face 0.03% 1.19x
Saint Laurent Paris 0.01% 1.16x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is kinja.com.

Website Composition Index
kinja.com 5.69% 89.49x
earther.com 4.52% 86.37x
gawker.com 3.92% 76.34x
morningticker.com 2.63% 70.44x
hothardware.com 4.81% 65.08x
pcper.com 1.08% 64.92x
phoronix.com 1.28% 63.37x
dsogaming.com 1.86% 62.03x
fudzilla.com 1.36% 61.17x
gamasutra.com 4.11% 57.62x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Technology News.

Content Affinity Composition Index
Technology News 21.24% 24.29x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 22.94% 21.37x
Australia & New Zealand Media 9.05% 21.35x
Assorted Topics #11688 (Rubik Cube, Gawker, Viral Media) 45.63% 20.36x
Feminism 2.19% 20.13x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 4.72% 17.72x
Environmentally Friendly Cars 0.17% 17.62x
Drawing & Animation 0.33% 17.42x
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.82% 16.73x
Mobile Industry Information 2.74% 16.30x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male