Dstillery Audiences

TECHIES

Audience Size: 2.3 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 71.23% 59.73x
Camera Review Readers 64.80% 53.23x
IT Decision Makers 61.15% 48.08x
Mobile Phone Comparison Shoppers 61.81% 47.50x
Movie and Game Review Readers 57.87% 46.48x
Liberal News Readers 50.05% 46.41x
Android Fans 58.45% 46.31x
Advertising Professionals 53.62% 46.23x
Mens Fitness Publication Readers 51.39% 46.04x
Readers of Japanese Content 52.57% 45.14x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.94x
Armani 0.03% 1.59x
Madewell 0.02% 1.58x
Ralph Lauren 0.01% 1.47x
The North Face 0.02% 1.45x
Kate Spade 0.03% 1.42x
Brooks Brothers 0.03% 1.41x
Bonobos 0.03% 1.41x
Tommy Bahama 0.03% 1.40x
Uniqlo 0.02% 1.39x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is earther.com.

Website Composition Index
earther.com 1.33% 75.86x
appleinsider.com 1.37% 74.25x
fastcodesign.com 1.15% 70.42x
gawker.com 1.07% 66.49x
kinja.com 1.95% 59.11x
comicbookresources.com 1.05% 56.38x
pocketnow.com 4.12% 53.01x
aboutchromebooks.com 1.38% 51.80x
spaceflightnow.com 1.73% 50.48x
recode.net 8.96% 50.34x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 8.01% 23.93x
Technology News 33.13% 21.86x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.54% 20.07x
Feminism 1.29% 19.78x
Environmentally Friendly Cars 0.09% 19.69x
Studio & Franchise Video Game Players 6.73% 18.71x
Assorted Topics (Toys, T-Shirts, Volvos) 0.24% 18.38x
Local & Travel England - North Midlands 0.07% 18.19x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 51.55% 17.97x
Liberal Media 37.74% 17.84x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male