Dstillery Audiences

TECHIES

Audience Size: 2.2 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 72.06% 75.89x
Camera Review Readers 68.79% 68.76x
Cord Cutters 63.60% 63.23x
Advertising Professionals 57.15% 62.31x
IT Decision Makers 67.73% 61.60x
Mens Fitness Publication Readers 52.20% 60.31x
Liberal News Readers 51.45% 59.59x
Market Intelligence Researchers 59.22% 59.31x
Android Fans 60.88% 59.06x
TV Advertising Professionals 51.68% 58.30x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.31x
White House Black Market 0.01% 1.09x
Carhartt 0.12% 1.05x
Mens Wearhouse 0.01% 1.04x
Maurices 0.02% 1.00x
Buckle 0.01% 0.99x
Victoria's Secret 0.02% 0.98x
Old Navy 0.01% 0.94x
Express 0.01% 0.85x
Journeys 0.01% 0.74x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is androidpolice.com.

Website Composition Index
androidpolice.com 15.54% 68.87x
sci-news.com 1.44% 67.02x
adventuresinpoortaste.com 1.03% 65.11x
thenewsrep.com 1.39% 64.60x
theinquirer.net 1.11% 63.93x
archaeology.org 1.06% 62.96x
technologyreview.com 1.02% 59.54x
japantoday.com 3.08% 58.86x
androidheadlines.com 1.06% 56.79x
quantamagazine.org 1.34% 56.55x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 5.23% 32.85x
Assorted Topics (Power Trains, Drones, Web Design) 1.62% 31.12x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.29% 29.28x
London Tourism & Events 0.15% 28.36x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.07% 27.90x
Studio & Franchise Video Game Players 5.46% 27.82x
Collectibles - Toys & Collectibles 22.24% 26.24x
Robotics 0.26% 25.01x
Film Production 0.82% 24.70x
Technology News 41.58% 24.47x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male