Explore the Techies Audience
Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Techies audience.
INTERESTS
The Techies audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.
| Interest | Composition | Index |
| Tech News Enthusiasts | 66.68% | 47.38x |
| IT Decision Makers | 59.51% | 38.29x |
| Liberal News Readers | 42.74% | 36.90x |
| Movie and Game Review Readers | 48.14% | 36.72x |
| Mobile Phone Comparison Shoppers | 53.05% | 35.91x |
| Android Fans | 49.65% | 35.06x |
| Mens Fitness Publication Readers | 42.04% | 34.44x |
| TV Advertising Professionals | 40.80% | 33.17x |
| Entertainment Industry Decision Makers | 39.47% | 32.97x |
| Advertising Professionals | 48.37% | 32.96x |
Composition Percentage:
The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
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APPAREL RETAILERS
The Techies audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Techies audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 2.23x |
| American Apparel | 0.06% | 1.69x |
| Madewell | 0.03% | 1.58x |
| Calvin Klein | 0.01% | 1.55x |
| REI | 0.03% | 1.55x |
| Kate Spade | 0.03% | 1.54x |
| Club Monaco | 0.01% | 1.50x |
| Uniqlo | 0.02% | 1.49x |
| Patagonia | 0.03% | 1.44x |
| Intermix | 0.01% | 1.42x |
Composition Percentage:
The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
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WEBSITES
The Techies audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Techies audience is kinja.com.
| Website | Composition | Index |
| kinja.com | 4.49% | 96.07x |
| earther.com | 3.61% | 94.24x |
| gawker.com | 3.10% | 81.61x |
| morningticker.com | 2.14% | 78.19x |
| androidandme.com | 1.05% | 70.09x |
| phoronix.com | 1.41% | 68.48x |
| trekmovie.com | 1.12% | 67.70x |
| redsharknews.com | 1.43% | 67.21x |
| hothardware.com | 4.78% | 66.23x |
| pocketnow.com | 8.49% | 65.16x |
Composition Percentage:
The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Techies audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 23.88% | 24.23x |
| Australia & New Zealand Media | 8.62% | 23.37x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 25.46% | 21.13x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 44.77% | 20.80x |
| Feminism | 2.05% | 20.68x |
| Environmentally Friendly Cars | 0.17% | 20.21x |
| Drawing & Animation | 0.29% | 17.80x |
| Liberal Media | 34.93% | 17.45x |
| Mobile Industry Information | 2.69% | 17.40x |
| Assorted Topics (Viral Media, Paid Traffic) | 7.42% | 17.29x |
Composition Percentage:
The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
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DEMOGRAPHICS
The Techies audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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