Explore the Techies Audience
Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Techies audience.
INTERESTS
The Techies audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.
| Interest | Composition | Index |
| Tech News Enthusiasts | 67.21% | 86.63x |
| IT Decision Makers | 57.92% | 68.42x |
| Mobile Phone Comparison Shoppers | 53.20% | 65.00x |
| Movie and Game Review Readers | 49.76% | 64.55x |
| Liberal News Readers | 42.26% | 64.25x |
| Android Fans | 50.79% | 61.80x |
| Advertising Professionals | 47.55% | 60.75x |
| Mens Fitness Publication Readers | 44.24% | 60.56x |
| Readers of Japanese Content | 46.28% | 59.32x |
| Camera Review Readers | 64.30% | 57.74x |
Composition Percentage:
The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
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APPAREL RETAILERS
The Techies audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Techies audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.01% | 1.99x |
| Bonobos | 0.05% | 1.74x |
| Levi Strauss | 0.01% | 1.68x |
| Topshop | 0.01% | 1.65x |
| Patagonia | 0.03% | 1.64x |
| American Apparel | 0.05% | 1.64x |
| Uniqlo | 0.02% | 1.59x |
| REI | 0.03% | 1.55x |
| Kate Spade | 0.02% | 1.53x |
| The North Face | 0.02% | 1.52x |
Composition Percentage:
The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
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WEBSITES
The Techies audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Techies audience is kinja.com.
| Website | Composition | Index |
| kinja.com | 3.68% | 75.84x |
| earther.com | 2.95% | 74.28x |
| gawker.com | 2.54% | 64.22x |
| morningticker.com | 1.81% | 63.84x |
| pocketnow.com | 7.73% | 58.69x |
| geeky-gadgets.com | 2.32% | 56.98x |
| cogconnected.com | 1.43% | 56.86x |
| redsharknews.com | 1.63% | 56.78x |
| stridenation.com | 1.49% | 55.92x |
| phoronix.com | 1.54% | 55.22x |
Composition Percentage:
The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Techies audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 26.57% | 27.42x |
| Australia & New Zealand Media | 8.83% | 26.64x |
| Feminism | 1.99% | 23.37x |
| Environmentally Friendly Cars | 0.17% | 22.36x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 30.26% | 21.96x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 48.46% | 20.53x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 3.39% | 20.32x |
| Liberal Media | 36.52% | 19.96x |
| Drawing & Animation | 0.27% | 19.88x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.32% | 19.58x |
Composition Percentage:
The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
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DEMOGRAPHICS
The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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