Dstillery Audiences

TECHIES

Audience Size: 3.8 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 75.37% 43.01x
Camera Review Readers 71.53% 38.32x
Mobile Phone Comparison Shoppers 63.85% 35.65x
Android Fans 59.70% 35.27x
Mens Fitness Publication Readers 54.47% 34.44x
Advertising Professionals 59.68% 34.41x
IT Decision Makers 67.90% 34.31x
Movie and Game Review Readers 59.92% 33.95x
Entertainment Industry Decision Makers 49.61% 33.76x
Liberal News Readers 56.63% 33.56x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.53x
Tommy Bahama 0.02% 1.37x
American Apparel 0.03% 1.34x
REI 0.01% 1.31x
Urban Outfitters 0.04% 1.30x
Madewell 0.02% 1.27x
Free People 0.02% 1.26x
Uniqlo 0.02% 1.26x
H&M 0.06% 1.25x
Ann Taylor 0.02% 1.23x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.73% 43.35x
pocketnow.com 2.77% 42.80x
gonintendo.com 2.15% 42.15x
redsharknews.com 1.40% 41.00x
kinja.com 1.05% 40.37x
dailygalaxy.com 3.65% 39.17x
hothardware.com 3.42% 38.76x
uploadvr.com 2.01% 38.20x
phoronix.com 2.51% 37.22x
aboutchromebooks.com 1.20% 37.13x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 6.88% 21.66x
Technology News 33.74% 18.85x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.54% 18.35x
Feminism 1.08% 18.06x
Assorted Topics (Power Trains, Drones, Web Design) 1.94% 16.98x
Studio & Franchise Video Game Players 5.99% 16.54x
Environmentally Friendly Cars 0.06% 16.48x
Collectibles - Toys & Collectibles 20.87% 15.96x
Liberal Media 38.37% 15.91x
Assorted Topics (Toys, T-Shirts, Volvos) 0.18% 15.86x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male