Dstillery Audiences

TECHIES

Audience Size: 3.1 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 71.47% 53.54x
Camera Review Readers 67.41% 47.42x
Cord Cutters 60.97% 45.68x
Mobile Phone Comparison Shoppers 63.13% 42.83x
IT Decision Makers 64.18% 42.65x
Advertising Professionals 55.31% 42.42x
Android Fans 59.93% 42.16x
Mens Fitness Publication Readers 50.86% 41.22x
Liberal News Readers 51.43% 40.81x
Market Intelligence Researchers 56.74% 40.79x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Chicos.

Location Composition Index
Chicos 0.01% 1.76x
Old Navy 0.02% 1.63x
Zumiez 0.01% 1.57x
Gap 0.01% 1.46x
Journeys 0.01% 1.41x
The Childrens Place 0.01% 1.37x
Carhartt 0.15% 1.22x
Victoria's Secret 0.01% 1.09x
Mens Wearhouse 0.01% 0.90x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.64% 50.06x
redsharknews.com 1.31% 48.47x
gonintendo.com 1.95% 46.32x
hothardware.com 3.07% 43.83x
overclock3d.net 1.07% 43.19x
uploadvr.com 1.74% 42.41x
dailygalaxy.com 3.39% 41.52x
aboutchromebooks.com 1.26% 41.25x
gamasutra.com 2.25% 41.06x
phoronix.com 3.08% 40.91x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 6.98% 24.85x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.12% 23.49x
Technology News 39.24% 22.01x
Assorted Topics (Power Trains, Drones, Web Design) 2.40% 21.61x
Studio & Franchise Video Game Players 6.79% 20.98x
Robotics 0.94% 20.21x
Feminism 1.08% 19.86x
Bags & Luggage 2.39% 19.62x
Collectibles - Toys & Collectibles 22.79% 18.91x
Environmentally Friendly Cars 0.04% 18.40x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male