Dstillery Audiences

TECHIES

Audience Size: 1.9 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 65.39% 76.89x
Camera Review Readers 62.00% 68.57x
IT Decision Makers 61.60% 63.70x
Advertising Professionals 49.55% 60.70x
Market Intelligence Researchers 51.01% 57.60x
Mobile Phone Comparison Shoppers 60.34% 55.52x
Mens Fitness Publication Readers 39.08% 54.46x
Readers of Japanese Content 50.40% 54.35x
Android Fans 52.19% 53.05x
Liberal News Readers 40.49% 52.30x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.03% 1.21x
Hollister 0.02% 1.18x
Dressbarn 0.02% 1.13x
Jos A. Bank Clothiers 0.02% 1.13x
LOFT 0.02% 1.06x
Aeropostale 0.02% 1.03x
Journeys 0.04% 1.03x
Talbots 0.01% 1.01x
Buckle 0.03% 0.98x
Gymboree 0.02% 0.98x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is ft.com.

Website Composition Index
ft.com 2.17% 66.34x
dailygalaxy.com 4.54% 63.52x
newsarama.com 1.58% 62.15x
quantamagazine.org 1.13% 60.31x
thefpsreview.com 1.97% 55.53x
gizmochina.com 1.61% 54.29x
nationalmemo.com 1.46% 54.00x
arynews.tv 1.16% 53.56x
lrmonline.com 4.86% 51.21x
ccn.com 6.12% 49.79x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.99% 29.05x
Australia & New Zealand Media 2.50% 28.23x
Data Centers 1.29% 27.53x
Technology News 40.30% 26.36x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 32.48% 22.76x
Collectibles - Toys & Collectibles 17.73% 22.64x
Assorted Topics (Power Trains, Drones, Web Design) 0.37% 21.88x
Photography 10.59% 21.70x
Studio & Franchise Video Game Players 4.14% 21.31x
Roleplay & Fantasy Games 0.08% 20.27x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male