Explore the Techies Audience
Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Techies audience.
INTERESTS
The Techies audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.
| Interest | Composition | Index |
| Tech News Enthusiasts | 54.80% | 63.41x |
| Camera Review Readers | 50.66% | 60.33x |
| IT Decision Makers | 58.33% | 59.59x |
| Mobile Phone Comparison Shoppers | 63.40% | 56.32x |
| Android Fans | 49.53% | 52.55x |
| High End TV Shoppers | 53.77% | 49.72x |
| HDTV Researchers | 53.96% | 48.22x |
| Apple Fans | 49.96% | 45.66x |
| 2020 Holiday Season Sale News Researchers | 33.84% | 42.46x |
| Movie and Game Review Readers | 38.77% | 41.67x |
Composition Percentage:
The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Curious about what else the Techies audience is interested in?
Sign Up
APPAREL RETAILERS
The Techies audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Techies audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.84x |
| White House Black Market | 0.02% | 1.72x |
| Aeropostale | 0.02% | 1.64x |
| Forever 21 | 0.01% | 1.37x |
| Gap | 0.02% | 1.36x |
| Express | 0.02% | 1.36x |
| LOFT | 0.02% | 1.36x |
| Hollister | 0.01% | 1.33x |
| Banana Republic | 0.02% | 1.31x |
| Victoria's Secret | 0.03% | 1.31x |
Composition Percentage:
The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Want to find more of the Techies audience in the real world?
Sign Up
WEBSITES
The Techies audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Techies audience is cnx-software.com.
| Website | Composition | Index |
| cnx-software.com | 3.03% | 54.11x |
| thurrott.com | 5.44% | 54.10x |
| thefpsreview.com | 1.74% | 50.95x |
| flatpanelshd.com | 1.30% | 50.76x |
| thehackernews.com | 2.00% | 50.36x |
| liliputing.com | 5.14% | 50.32x |
| phoronix.com | 3.08% | 49.53x |
| betanews.com | 4.33% | 48.77x |
| thenewstack.io | 1.55% | 48.55x |
| nichegamer.com | 2.33% | 47.73x |
Composition Percentage:
The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Want to see more of the websites the Techies audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Techies audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 44.45% | 27.01x |
| Data Centers | 0.94% | 25.25x |
| Studio & Franchise Video Game Players | 5.12% | 21.47x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.30% | 20.27x |
| Australia & New Zealand Media | 1.49% | 19.55x |
| Photography | 9.94% | 18.29x |
| Mobile Industry Information | 0.35% | 18.14x |
| Collectibles - Toys & Collectibles | 17.05% | 16.81x |
| Watches Retail | 0.80% | 16.65x |
| Feminism | 0.23% | 16.30x |
Composition Percentage:
The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Want to see more of the Content Affinities the Techies audience visits?
Sign Up
DEMOGRAPHICS
The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Techies audience?
Sign Up