Dstillery Audiences

TECHIES

Audience Size: 3.2 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 72.54% 54.53x
Camera Review Readers 65.04% 48.65x
Mobile Phone Comparison Shoppers 59.62% 43.96x
IT Decision Makers 62.65% 43.76x
Movie and Game Review Readers 55.66% 43.33x
Android Fans 55.83% 42.48x
Liberal News Readers 50.05% 41.82x
Advertising Professionals 54.94% 41.09x
Mens Fitness Publication Readers 50.61% 40.81x
Readers of Japanese Content 52.92% 40.70x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Supreme.

Location Composition Index
Supreme 0.02% 1.82x
Lorna Jane 0.01% 1.79x
Bonobos 0.14% 1.77x
Topshop 0.03% 1.61x
REI 0.03% 1.52x
Jos A. Bank Clothiers 0.41% 1.48x
Patagonia 0.02% 1.40x
Uniqlo 0.02% 1.37x
Mens Wearhouse 0.64% 1.37x
White House Black Market 0.44% 1.34x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is earther.com.

Website Composition Index
earther.com 1.46% 54.86x
kinja.com 1.96% 50.48x
geeky-gadgets.com 1.39% 50.09x
pocketnow.com 4.83% 49.43x
gawker.com 1.21% 49.13x
fudzilla.com 2.27% 47.14x
spaceflightinsider.com 1.03% 46.08x
phoronix.com 1.93% 45.57x
redsharknews.com 1.52% 45.36x
spacenews.com 2.45% 44.64x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 8.23% 20.81x
Technology News 31.69% 20.26x
Environmentally Friendly Cars 0.12% 18.18x
Feminism 1.55% 17.82x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.50% 16.53x
Studio & Franchise Video Game Players 7.30% 16.16x
Liberal Media 37.93% 15.77x
Assorted Topics (Toys, T-Shirts, Volvos) 0.30% 15.63x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 51.01% 15.63x
Collectibles - Toys & Collectibles 20.33% 15.56x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male