Dstillery Audiences

TECHIES

Audience Size: 2 Million Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 70.95% 66.20x
Camera Review Readers 67.09% 60.85x
IT Decision Makers 64.56% 56.33x
Advertising Professionals 54.92% 54.71x
Mens Fitness Publication Readers 51.40% 52.03x
Market Intelligence Researchers 57.72% 51.95x
Cord Cutters 63.79% 50.91x
Liberal News Readers 51.30% 50.82x
Mobile Phone Comparison Shoppers 63.70% 50.64x
Android Fans 60.58% 50.46x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.96x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is androidpolice.com.

Website Composition Index
androidpolice.com 10.06% 70.50x
japantoday.com 2.12% 60.02x
mobilesyrup.com 1.28% 59.28x
newsarama.com 6.51% 59.15x
newsbtc.com 1.10% 57.74x
geek.com 6.66% 56.47x
gamecrate.com 2.13% 56.47x
thefpsreview.com 3.56% 55.64x
dsogaming.com 4.25% 54.85x
powerpyx.com 1.91% 53.42x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 4.40% 30.02x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.88% 28.15x
Phone & Computer Game Downloaders 0.23% 27.96x
Assorted Topics (Power Trains, Drones, Web Design) 0.81% 27.04x
Environmental Conservation 0.09% 24.84x
Studio & Franchise Video Game Players 4.28% 24.17x
Film Production 0.66% 23.22x
Robotics 0.15% 23.13x
Technology News 41.02% 23.12x
Collectibles - Toys & Collectibles 20.91% 23.08x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male