Dstillery Audiences

TECHIES

Audience Size: 832.1 Thousand Devices

Explore the Techies Audience

Below you'll find more information about the Techies audience, broken down in different categories based on their digital and physical behaviors. These are 832.1 thousand unique devices whose actions qualify for the Techies audience.

Dstillery Crafted Audiences

INTERESTS

The Techies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Techies audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 86.34% 97.72x
HDTV Researchers 58.35% 86.70x
Tech News Enthusiasts 99.36% 81.71x
Virtual Reality Enthusiasts 87.05% 70.19x
Mac Users 24.88% 67.67x
Cord Cutters 27.81% 60.02x
Android Fans 73.57% 59.69x
Mobile Phone Comparison Shoppers 72.44% 57.21x
Smartphone Case Shoppers 58.82% 56.85x
Phone Accessory Shoppers 68.10% 56.03x
Composition Percentage: The overlap percentage between the Techies audience and the Interest attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Techies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Techies audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.65x
Maurices 0.02% 0.93x
Composition Percentage: The overlap percentage between the Techies audience and the Location attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Techies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Techies audience is betanews.com.

Website Composition Index
betanews.com 3.72% 87.62x
thurrott.com 5.82% 87.42x
liliputing.com 8.12% 87.31x
threatpost.com 1.82% 78.96x
droid-life.com 15.15% 77.34x
cnx-software.com 2.94% 75.23x
thefpsreview.com 1.05% 71.47x
turnbasedlovers.com 1.26% 69.70x
phoronix.com 4.70% 68.15x
techrepublic.com 1.83% 67.19x
Composition Percentage: The overlap percentage between the Techies audience and the Web attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Techies audience is Technology News.

Content Affinity Composition Index
Technology News 43.80% 40.54x
Data Centers 0.61% 35.92x
Mobile Industry Information 0.53% 32.86x
Australia & New Zealand Media 4.11% 31.37x
Studio & Franchise Video Game Players 6.68% 30.40x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.18% 25.54x
Small Business Resources 14.34% 23.79x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 8.01% 23.24x
Collectibles - Toys & Collectibles 18.05% 22.93x
Photography 7.47% 22.90x
Composition Percentage: The overlap percentage between the Techies audience and the Content Affinity attribute.
Index: A comparison of the Techies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Techies audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male