Dstillery Audiences

TEEN CONTENT READERS

Audience Size: 4.3 Million Devices

Explore the Teen Content Readers Audience

Below you'll find more information about the Teen Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Teen Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Teen Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Teen Content Readers audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 51.32% 41.42x
Hair Care Shoppers 48.45% 38.94x
Women's Fitness Enthusiasts 45.35% 37.68x
Women's Health Researchers 44.04% 35.25x
Adult Acne Sufferers 47.68% 34.30x
Wedding Registrants 40.20% 33.05x
Trendy Shoe Shoppers 37.27% 31.10x
Online Daters 45.09% 30.61x
Home Design Enthusiasts 36.24% 29.76x
Yogis 37.11% 29.42x
Composition Percentage: The overlap percentage between the Teen Content Readers audience and the Interest attribute.
Index: A comparison of the Teen Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Teen Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Teen Content Readers audience is REI.

Location Composition Index
REI 0.01% 1.52x
Madewell 0.02% 1.51x
Bonobos 0.01% 1.46x
Zara 0.02% 1.38x
Free People 0.02% 1.37x
Uniqlo 0.01% 1.36x
Urban Outfitters 0.03% 1.32x
Kate Spade 0.02% 1.31x
American Eagle Outfitters 0.05% 1.31x
Ann Taylor 0.01% 1.28x
Composition Percentage: The overlap percentage between the Teen Content Readers audience and the Location attribute.
Index: A comparison of the Teen Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Teen Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Teen Content Readers audience is gurl.com.

Website Composition Index
gurl.com 4.84% 55.01x
xojane.com 2.50% 43.15x
anewmode.com 5.34% 39.77x
nylon.com 1.19% 39.56x
acne.org 1.77% 38.45x
keen.com 1.31% 37.46x
eharmony.com 1.58% 36.12x
vixendaily.com 4.20% 34.55x
prettydesigns.com 1.94% 34.21x
collegefashion.net 3.43% 33.90x
Composition Percentage: The overlap percentage between the Teen Content Readers audience and the Web attribute.
Index: A comparison of the Teen Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Teen Content Readers audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.36% 22.94x
Local & Travel England - East Midlands 0.33% 22.19x
Travel, Food, Fashion & Fitness 3.69% 21.54x
Teen Hair 5.62% 20.24x
Tattoos & Costumes 0.58% 19.29x
Beauty & Cosmetics 3.02% 19.24x
Comedy Content 0.56% 19.01x
Assorted Topics (Television, Origami, Men's Health) 1.03% 18.89x
Dating & Relationships 18.66% 18.82x
Female Lifestyle Content Readers 5.81% 17.21x
Composition Percentage: The overlap percentage between the Teen Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Teen Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Teen Content Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female