Dstillery Audiences

TENNESSEE VOLUNTEERS FANS

Audience Size: 2.7 Million Devices

Explore the Tennessee Volunteers Fans Audience

Below you'll find more information about the Tennessee Volunteers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tennessee Volunteers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Volunteers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Volunteers Fans audience is SEC Fans.

Interest Composition Index
SEC Fans 49.49% 32.35x
Florida Gators Fans 44.53% 28.31x
Florida State Seminoles Fans 42.23% 27.80x
ACC Fans 41.41% 27.65x
Ohio State Buckeyes Fans 37.85% 25.81x
Kentucky Wildcats Fans 39.28% 25.77x
Arkansas Razorbacks Fans 38.29% 24.91x
March Madness Enthusiasts 30.76% 24.43x
Louisville Cardinals Fans 37.27% 24.15x
Notre Dame Fighting Irish Fans 36.02% 23.94x
Composition Percentage: The overlap percentage between the Tennessee Volunteers Fans audience and the Interest attribute.
Index: A comparison of the Tennessee Volunteers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Volunteers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Volunteers Fans audience is Belk.

Location Composition Index
Belk 0.05% 2.78x
Tommy Bahama 0.03% 1.26x
Carhartt 0.25% 1.21x
Chicos 0.06% 1.14x
LOFT 0.04% 1.12x
Urban Outfitters 0.04% 1.11x
Brooks Brothers 0.04% 1.10x
J. Crew 0.03% 1.07x
Journeys 0.03% 1.01x
Lane Bryant 0.04% 1.00x
Composition Percentage: The overlap percentage between the Tennessee Volunteers Fans audience and the Location attribute.
Index: A comparison of the Tennessee Volunteers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Volunteers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Volunteers Fans audience is cbssports.com.

Website Composition Index
cbssports.com 68.95% 16.43x
sports.yahoo.com 47.96% 11.74x
chicagotribune.com 46.79% 9.53x
marketwatch.com 38.63% 9.07x
wsj.com 39.36% 8.40x
finance.yahoo.com 31.49% 8.36x
money.cnn.com 51.75% 8.26x
tmz.com 40.52% 8.24x
reuters.com 32.07% 8.18x
vox.com 33.82% 8.01x
Composition Percentage: The overlap percentage between the Tennessee Volunteers Fans audience and the Web attribute.
Index: A comparison of the Tennessee Volunteers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Volunteers Fans audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 22.16% 18.10x
Southeast College Athletics 3.26% 17.30x
Illinois College Sports 0.47% 14.69x
Florida College Athletics 5.72% 12.61x
Tennessee News 18.20% 12.28x
Texas University Athletics 7.11% 12.04x
Virginia Athletics 0.65% 11.46x
Latest Sports News 61.87% 10.75x
Fantasy Sports 17.67% 10.35x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.76% 10.06x
Composition Percentage: The overlap percentage between the Tennessee Volunteers Fans audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Volunteers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Volunteers Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999