Dstillery Audiences

TENNIS PLAYERS

Audience Size: 3 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 30.52% 27.68x
Readers of South Asian Content 28.01% 26.32x
Liberal News Readers 26.04% 26.30x
Financial News Readers 25.48% 26.11x
Market Intelligence Researchers 28.47% 25.67x
Readers of Pakistani Content 30.91% 25.30x
Executive and C-Suite 24.36% 24.79x
Financial Business Intelligence Researchers 24.79% 24.12x
Readers of Filipinos Content 26.96% 24.08x
Personal Stock Portfolio Managers 26.96% 23.62x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.45x
Express 0.01% 1.38x
Old Navy 0.02% 1.34x
Victoria's Secret 0.02% 1.28x
Maurices 0.01% 1.07x
Journeys 0.01% 1.03x
Carhartt 0.09% 0.86x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is tennisnow.com.

Website Composition Index
tennisnow.com 1.48% 65.76x
wtatennis.com 1.63% 60.99x
tennis.com 5.12% 48.21x
flashscore.com 2.12% 42.03x
eurosport.com 4.07% 40.92x
caughtoffside.com 1.41% 39.23x
maravipost.com 1.25% 37.90x
loopnewsbarbados.com 1.00% 36.83x
liverpool.com 1.21% 35.27x
tennishead.net 2.11% 35.17x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 4.54% 23.62x
South Africa News Cluster 3.54% 15.93x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 15.63x
Franco-African Cluster 0.31% 14.81x
Virginia Athletics 0.16% 14.62x
Institutional Investing 0.32% 14.60x
Southern California Cluster 0.04% 14.56x
Instagram Management 0.03% 13.89x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 13.82x
Local & Travel England - North Midlands 0.06% 13.42x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male