Dstillery Audiences

TENNIS PLAYERS

Audience Size: 2.5 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 26.84% 40.80x
NCAA Fans 29.93% 38.71x
NBA Fans 27.37% 35.86x
Financial News Readers 24.72% 35.60x
MLB Fans 25.02% 35.50x
Olympics Fans 32.02% 35.26x
Entertainment Industry Decision Makers 23.92% 34.02x
Competitive Sports Participants 25.74% 34.00x
TV Advertising Professionals 26.54% 33.78x
Readers of Bengali Content 26.11% 33.77x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.02% 2.82x
Joe's Jeans 0.01% 2.59x
Saint Laurent Paris 0.02% 2.24x
Kate Spade 0.03% 2.24x
Supreme 0.03% 2.20x
Patagonia 0.03% 2.17x
Ann Taylor 0.03% 2.14x
Bonobos 0.06% 2.04x
Intermix 0.01% 2.00x
Everlane 0.01% 1.94x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is miamiopen.com.

Website Composition Index
miamiopen.com 1.25% 109.58x
wsopen.com 1.66% 94.00x
rolandgarros.com 1.25% 73.67x
wtatennis.com 5.55% 65.95x
tennis.com 9.59% 61.62x
eurosport.com 2.76% 57.12x
ausopen.com 4.70% 55.48x
flashscore.com 3.67% 54.29x
usta.com 4.06% 51.44x
theopen.com 6.00% 51.00x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 19.91% 26.00x
Celebrity Gossip 4.79% 22.65x
Local & Travel England - North Midlands 0.05% 19.90x
London Tourism & Events 0.46% 19.31x
Local & Travel England - Northern England 0.15% 19.04x
Illinois College Sports 0.84% 18.70x
Pac 12 Sports 3.12% 18.47x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.28% 18.43x
Cars, Travel & Food 0.72% 17.81x
Southeast College Athletics 3.19% 17.80x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male