Dstillery Audiences

TENNIS PLAYERS

Audience Size: 3.8 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 29.48% 26.14x
NBA Fans 33.10% 24.84x
Financial News Readers 27.53% 24.62x
NCAA Fans 30.11% 24.44x
Olympic Sports Enthusiasts 37.05% 24.42x
Readers of Bengali Content 28.93% 23.85x
Financial Business Intelligence Researchers 26.68% 23.44x
Readers of South Asian Content 27.76% 23.20x
Swimming Enthusiasts 28.10% 22.74x
Competitive Sports Participants 26.71% 22.72x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Everlane.

Location Composition Index
Everlane 0.01% 3.08x
Supreme 0.01% 2.44x
Bonobos 0.15% 2.11x
Topshop 0.04% 2.06x
Jos A. Bank Clothiers 0.39% 1.68x
Uniqlo 0.03% 1.67x
Intermix 0.01% 1.66x
REI 0.02% 1.57x
White House Black Market 0.46% 1.54x
Armani 0.03% 1.51x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is wsopen.com.

Website Composition Index
wsopen.com 1.81% 63.14x
ausopen.com 2.05% 52.99x
rolandgarros.com 1.43% 51.33x
flashscore.com 3.03% 47.43x
theopen.com 2.79% 46.00x
wtatennis.com 5.89% 43.29x
tennis.com 9.41% 41.70x
eurosport.com 3.11% 39.25x
usta.com 2.75% 37.09x
awfulannouncing.com 1.02% 36.68x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 14.93% 21.15x
Illinois College Sports 0.47% 16.47x
Cars, Travel & Food 0.43% 16.28x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 15.70x
Celebrity Gossip 2.49% 15.10x
Pac 12 Sports 1.57% 14.78x
Local & Travel England - Northern England 0.13% 14.34x
Southeast College Athletics 1.79% 14.31x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.44% 13.90x
Local & Travel England - North Midlands 0.05% 13.70x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male