Dstillery Audiences

TENNIS PLAYERS

Audience Size: 2.7 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is NCAA Fans.

Interest Composition Index
NCAA Fans 27.65% 21.00x
Liberal News Readers 23.78% 20.30x
NBA Fans 26.86% 19.90x
MLB Fans 24.47% 18.83x
TV Advertising Professionals 25.66% 18.53x
March Madness Enthusiasts 22.08% 18.13x
Olympics Fans 33.38% 18.10x
Entertainment Industry Decision Makers 25.40% 18.08x
Financial News Readers 21.43% 17.60x
Golf Enthusiasts 31.20% 17.42x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.88x
Armani 0.03% 1.80x
Brooks Brothers 0.04% 1.67x
Tommy Bahama 0.03% 1.64x
J. Crew 0.04% 1.63x
Zara 0.03% 1.60x
Lululemon 0.05% 1.58x
Hugo Boss 0.02% 1.56x
American Apparel 0.04% 1.51x
Calvin Klein 0.01% 1.50x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is womenstennisblog.com.

Website Composition Index
womenstennisblog.com 0.27% 141.08x
southern.usta.com 0.61% 138.36x
miamiopen.com 2.38% 131.76x
coretennis.net 0.61% 121.72x
ustaflorida.com 0.53% 119.11x
tennisexpress.com 0.39% 118.32x
menstennisforums.com 0.44% 116.42x
tennisforum.com 0.62% 114.65x
bbtatlantaopen.com 0.61% 114.03x
wsopen.com 2.61% 112.70x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 18.98% 24.10x
Illinois College Sports 0.51% 18.58x
Celebrity Gossip 6.08% 16.86x
Pac 12 Sports 3.10% 15.24x
Southeast College Athletics 2.85% 15.11x
Virginia Athletics 0.84% 14.90x
London Tourism & Events 0.55% 14.52x
Golf & Boats 0.03% 13.95x
Local & Travel England - Northern England 0.10% 13.89x
Lacrosse College Athletics 2.21% 13.58x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age and income brackets.
Age
45-54
Income
$100,000-$149,999