Dstillery Audiences

TENNIS PLAYERS

Audience Size: 2.6 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 27.21% 24.20x
Liberal News Readers 25.08% 24.19x
Readers of South Asian Content 25.03% 23.82x
Financial News Readers 23.60% 23.66x
Executive and C-Suite 21.52% 23.26x
Market Intelligence Researchers 26.57% 22.61x
Readers of Pakistani Content 28.78% 22.13x
Readers of Filipinos Content 24.28% 22.11x
Financial Business Intelligence Researchers 23.20% 21.71x
Entertainment Industry Decision Makers 23.23% 21.49x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.89x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is tennisnow.com.

Website Composition Index
tennisnow.com 2.47% 62.48x
tennis.com 3.37% 45.37x
wtatennis.com 2.26% 43.73x
flashscore.com 1.86% 40.35x
caughtoffside.com 1.52% 37.04x
eurosport.com 9.12% 36.47x
tennistonic.com 1.32% 35.33x
tennishead.net 3.51% 34.81x
liverpool.com 1.03% 33.22x
football-espana.net 1.04% 31.70x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 3.02% 32.04x
Social & Demographic Trends 0.04% 17.87x
Institutional Investing 0.10% 16.27x
Local & Travel England - North Midlands 0.09% 15.88x
Franco-African Cluster 0.26% 15.48x
South Africa News Cluster 2.27% 14.90x
Horse Racing 0.45% 14.62x
Caribbean Cluster 3.61% 14.32x
Cuba & Mexico Media 0.12% 13.44x
International Development & Health 0.11% 13.11x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male