Dstillery Audiences

TENNIS PLAYERS

Audience Size: 3.5 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 25.61% 20.31x
Readers of Bengali Content 25.99% 19.85x
Financial News Readers 25.27% 19.81x
NBA Fans 31.17% 19.13x
Readers of South Asian Content 24.14% 18.90x
Olympic Sports Enthusiasts 32.99% 18.65x
Financial Business Intelligence Researchers 24.60% 18.65x
Personal Stock Portfolio Managers 25.45% 18.46x
Market Intelligence Researchers 25.47% 18.31x
Executive and C-Suite 21.55% 18.29x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Chicos.

Location Composition Index
Chicos 0.01% 2.03x
Old Navy 0.01% 1.05x
Mens Wearhouse 0.01% 0.93x
Carhartt 0.07% 0.77x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is tennisnow.com.

Website Composition Index
tennisnow.com 1.20% 60.63x
wsopen.com 1.02% 59.80x
ausopen.com 1.04% 48.57x
wtatennis.com 4.20% 48.54x
flashscore.com 2.74% 40.69x
tennis.com 8.40% 39.87x
usta.com 1.89% 39.07x
theopen.com 1.39% 38.31x
eurosport.com 3.69% 37.21x
caughtoffside.com 1.57% 30.57x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 10.78% 25.55x
Cars, Travel & Food 0.06% 18.67x
Celebrity Gossip 1.54% 14.10x
Southeast College Athletics 1.12% 14.08x
Pac 12 Sports 0.74% 13.78x
Illinois College Sports 0.25% 13.74x
South Africa News Cluster 3.82% 13.27x
Local & Travel England - North Midlands 0.07% 13.09x
New England & Ivy League Sports 1.99% 13.06x
Institutional Investing 1.00% 13.06x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male