Dstillery Audiences

TENNIS PLAYERS

Audience Size: 4.9 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 30.55% 20.79x
Financial News Readers 29.40% 19.91x
NBA Fans 33.98% 19.53x
Readers of Bengali Content 29.01% 19.38x
Olympic Sports Enthusiasts 36.55% 19.14x
Financial Business Intelligence Researchers 28.69% 18.99x
NCAA Fans 29.92% 18.78x
Readers of South Asian Content 27.36% 18.77x
Market Intelligence Researchers 28.73% 18.30x
Readers of Filipinos Content 27.52% 18.29x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Intermix.

Location Composition Index
Intermix 0.01% 2.38x
Bonobos 0.02% 1.73x
Ann Taylor 0.02% 1.72x
Armani 0.03% 1.70x
Zara 0.03% 1.56x
Lululemon 0.05% 1.52x
Hugo Boss 0.04% 1.51x
Kate Spade 0.03% 1.47x
Ralph Lauren 0.02% 1.46x
Uniqlo 0.02% 1.43x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is wsopen.com.

Website Composition Index
wsopen.com 1.04% 48.01x
ausopen.com 1.23% 40.14x
wtatennis.com 4.12% 37.86x
flashscore.com 2.22% 36.81x
theopen.com 1.71% 35.55x
tennis.com 7.21% 33.96x
eurosport.com 2.77% 31.04x
usta.com 2.02% 29.94x
rydercup.com 1.90% 27.44x
espnmediazone.com 1.91% 26.38x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 11.92% 21.09x
Cars, Travel & Food 0.27% 15.76x
Illinois College Sports 0.37% 15.31x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 14.21x
Celebrity Gossip 2.12% 13.99x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.28% 13.80x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.47% 13.46x
Southeast College Athletics 1.42% 13.39x
Pac 12 Sports 1.25% 13.38x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 13.13x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male