Dstillery Audiences

TENNIS PLAYERS

Audience Size: 1.8 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Financial News Readers.

Interest Composition Index
Financial News Readers 27.41% 66.35x
Liberal News Readers 28.50% 65.97x
Readers of Bengali Content 29.91% 64.60x
Financial Business Intelligence Researchers 27.57% 64.45x
Market Intelligence Researchers 29.28% 62.11x
Readers of South Asian Content 27.88% 61.95x
Readers of Filipinos Content 28.19% 61.82x
Readers of Pakistani Content 29.75% 60.78x
Olympic Sports Enthusiasts 34.42% 59.84x
Personal Stock Portfolio Managers 28.97% 58.88x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Journeys.

Location Composition Index
Journeys 0.02% 1.86x
Carhartt 0.08% 1.39x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is tennisnow.com.

Website Composition Index
tennisnow.com 1.67% 55.30x
wtatennis.com 1.33% 46.81x
tennis.com 3.89% 40.84x
flashscore.com 1.86% 38.91x
tennishead.net 2.01% 35.27x
eurosport.com 5.51% 34.74x
everythingbarca.com 1.16% 34.67x
caughtoffside.com 1.42% 33.03x
liverpool.com 1.08% 30.46x
tennistonic.com 1.07% 30.26x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 7.63% 23.29x
South Africa News Cluster 2.80% 23.12x
Middle East News 3.12% 22.52x
Caribbean Cluster 4.52% 21.23x
India Bollywood, Weddings & Gossip 10.28% 20.92x
Smart Travel 1.71% 19.64x
Ireland Cluster 5.45% 19.56x
Asia Travel 15.42% 18.78x
Fashion Cluster 7.01% 18.51x
Space & National Security 3.12% 18.30x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male