Explore the Tennis Players Audience
Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Tennis Players audience.
INTERESTS
The Tennis Players audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tennis Players audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 25.61% | 20.31x |
| Readers of Bengali Content | 25.99% | 19.85x |
| Financial News Readers | 25.27% | 19.81x |
| NBA Fans | 31.17% | 19.13x |
| Readers of South Asian Content | 24.14% | 18.90x |
| Olympic Sports Enthusiasts | 32.99% | 18.65x |
| Financial Business Intelligence Researchers | 24.60% | 18.65x |
| Personal Stock Portfolio Managers | 25.45% | 18.46x |
| Market Intelligence Researchers | 25.47% | 18.31x |
| Executive and C-Suite | 21.55% | 18.29x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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APPAREL RETAILERS
The Tennis Players audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tennis Players audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 2.03x |
| Old Navy | 0.01% | 1.05x |
| Mens Wearhouse | 0.01% | 0.93x |
| Carhartt | 0.07% | 0.77x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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WEBSITES
The Tennis Players audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tennis Players audience is tennisnow.com.
| Website | Composition | Index |
| tennisnow.com | 1.20% | 60.63x |
| wsopen.com | 1.02% | 59.80x |
| ausopen.com | 1.04% | 48.57x |
| wtatennis.com | 4.20% | 48.54x |
| flashscore.com | 2.74% | 40.69x |
| tennis.com | 8.40% | 39.87x |
| usta.com | 1.89% | 39.07x |
| theopen.com | 1.39% | 38.31x |
| eurosport.com | 3.69% | 37.21x |
| caughtoffside.com | 1.57% | 30.57x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.
| Content Affinity | Composition | Index |
| Tennis, Golf & Boxing | 10.78% | 25.55x |
| Cars, Travel & Food | 0.06% | 18.67x |
| Celebrity Gossip | 1.54% | 14.10x |
| Southeast College Athletics | 1.12% | 14.08x |
| Pac 12 Sports | 0.74% | 13.78x |
| Illinois College Sports | 0.25% | 13.74x |
| South Africa News Cluster | 3.82% | 13.27x |
| Local & Travel England - North Midlands | 0.07% | 13.09x |
| New England & Ivy League Sports | 1.99% | 13.06x |
| Institutional Investing | 1.00% | 13.06x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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DEMOGRAPHICS
The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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