Explore the Tennis Players Audience
Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Tennis Players audience.
INTERESTS
The Tennis Players audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tennis Players audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 26.68% | 23.03x |
| NCAA Fans | 30.27% | 21.96x |
| TV Advertising Professionals | 25.72% | 20.91x |
| NBA Fans | 29.11% | 20.79x |
| Entertainment Industry Decision Makers | 24.85% | 20.75x |
| MLB Fans | 27.01% | 20.57x |
| ESPN Enthusiasts | 25.18% | 20.29x |
| Olympics Fans | 32.52% | 20.26x |
| Financial News Readers | 25.31% | 19.66x |
| Golf Enthusiasts | 31.65% | 19.30x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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APPAREL RETAILERS
The Tennis Players audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tennis Players audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.02% | 2.16x |
| Hugo Boss | 0.05% | 1.98x |
| Zara | 0.06% | 1.92x |
| Patagonia | 0.03% | 1.89x |
| Uniqlo | 0.03% | 1.86x |
| Joe's Jeans | 0.01% | 1.83x |
| Supreme | 0.02% | 1.82x |
| Levi Strauss | 0.02% | 1.79x |
| LOFT | 0.10% | 1.77x |
| Calvin Klein | 0.02% | 1.77x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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WEBSITES
The Tennis Players audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tennis Players audience is miamiopen.com.
| Website | Composition | Index |
| miamiopen.com | 1.49% | 136.17x |
| wsopen.com | 1.83% | 116.68x |
| rolandgarros.com | 1.30% | 95.95x |
| tennis.com | 9.48% | 77.44x |
| wtatennis.com | 5.47% | 72.81x |
| sportsbusinessdaily.com | 1.06% | 71.15x |
| flashscore.com | 3.27% | 68.68x |
| usta.com | 3.92% | 66.42x |
| eurosport.com | 3.02% | 63.86x |
| theopen.com | 6.73% | 60.33x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.
| Content Affinity | Composition | Index |
| Tennis, Golf & Boxing | 18.26% | 26.35x |
| Celebrity Gossip | 5.49% | 18.91x |
| Local & Travel England - North Midlands | 0.06% | 17.16x |
| London Tourism & Events | 0.49% | 16.90x |
| Local & Travel England - Northern England | 0.14% | 16.09x |
| Washington D.C. Hotels | 0.03% | 15.57x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.31% | 15.56x |
| Virginia Athletics | 0.94% | 15.22x |
| Southeast College Athletics | 3.18% | 15.16x |
| Cars, Travel & Food | 0.88% | 15.12x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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DEMOGRAPHICS
The Tennis Players audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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