Explore the Tennis Players Audience
Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Tennis Players audience.
INTERESTS
The Tennis Players audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tennis Players audience is Readers of Bengali Content.
| Interest | Composition | Index |
| Readers of Bengali Content | 26.33% | 22.55x |
| Liberal News Readers | 24.84% | 21.79x |
| Readers of South Asian Content | 24.38% | 21.69x |
| Financial News Readers | 25.24% | 21.54x |
| Readers of Pakistani Content | 25.06% | 21.17x |
| Market Intelligence Researchers | 24.82% | 20.88x |
| Executive and C-Suite | 21.37% | 20.42x |
| Financial Business Intelligence Researchers | 23.07% | 20.28x |
| Readers of Filipinos Content | 23.85% | 20.13x |
| Personal Stock Portfolio Managers | 24.34% | 19.26x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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APPAREL RETAILERS
The Tennis Players audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tennis Players audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 2.22x |
| Jos A. Bank Clothiers | 0.01% | 2.16x |
| Victoria's Secret | 0.01% | 1.46x |
| Mens Wearhouse | 0.01% | 1.38x |
| Old Navy | 0.01% | 1.31x |
| Carhartt | 0.10% | 0.86x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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WEBSITES
The Tennis Players audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tennis Players audience is tennisnow.com.
| Website | Composition | Index |
| tennisnow.com | 1.24% | 58.96x |
| wtatennis.com | 3.24% | 52.36x |
| usta.com | 1.37% | 41.81x |
| tennis.com | 7.29% | 40.41x |
| eurosport.com | 3.45% | 38.32x |
| flashscore.com | 2.54% | 36.62x |
| caughtoffside.com | 1.42% | 32.51x |
| loopnewsbarbados.com | 1.01% | 28.45x |
| rydercup.com | 1.19% | 28.30x |
| maravipost.com | 1.93% | 27.51x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.
| Content Affinity | Composition | Index |
| Tennis, Golf & Boxing | 8.37% | 25.47x |
| Cars, Travel & Food | 0.03% | 19.12x |
| Local & Travel England - North Midlands | 0.09% | 15.71x |
| Illinois College Sports | 0.20% | 14.58x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.19% | 14.50x |
| South Africa News Cluster | 4.42% | 14.39x |
| Southeast College Athletics | 0.85% | 13.87x |
| Celebrity Gossip | 1.31% | 13.71x |
| Institutional Investing | 0.73% | 13.55x |
| Virginia Athletics | 0.29% | 13.48x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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DEMOGRAPHICS
The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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