Dstillery Audiences

TENNIS PLAYERS

Audience Size: 3.7 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 29.71% 24.83x
NCAA Fans 31.37% 23.30x
NBA Fans 32.85% 23.21x
Olympic Sports Enthusiasts 38.01% 23.20x
Financial News Readers 28.79% 22.84x
Readers of Bengali Content 29.84% 22.35x
Readers of South Asian Content 27.11% 21.92x
Financial Business Intelligence Researchers 27.98% 21.84x
Olympics Fans 31.24% 21.46x
TV Advertising Professionals 26.34% 21.45x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Everlane.

Location Composition Index
Everlane 0.01% 2.92x
Supreme 0.02% 2.86x
Bonobos 0.14% 2.00x
Topshop 0.03% 1.82x
Jos A. Bank Clothiers 0.42% 1.72x
Club Monaco 0.02% 1.67x
Intermix 0.01% 1.67x
Zara 0.03% 1.58x
Armani 0.03% 1.51x
White House Black Market 0.42% 1.44x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is wsopen.com.

Website Composition Index
wsopen.com 2.18% 54.80x
ausopen.com 2.45% 48.24x
rolandgarros.com 1.67% 45.59x
flashscore.com 3.21% 43.33x
theopen.com 3.29% 42.08x
tennis.com 9.61% 38.17x
wtatennis.com 6.04% 37.85x
eurosport.com 2.74% 36.76x
pgatourlive.com 1.08% 36.47x
usta.com 2.90% 35.03x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 16.05% 18.76x
Celebrity Gossip 2.74% 15.36x
Illinois College Sports 0.52% 14.89x
Cars, Travel & Food 0.48% 14.52x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 14.13x
Pac 12 Sports 1.74% 13.88x
Local & Travel England - Northern England 0.14% 13.73x
Southeast College Athletics 2.01% 13.70x
Virginia Athletics 0.60% 13.52x
Washington D.C. Hotels 0.01% 13.47x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male