Dstillery Audiences

TENNIS PLAYERS

Audience Size: 3.2 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 26.33% 22.55x
Liberal News Readers 24.84% 21.79x
Readers of South Asian Content 24.38% 21.69x
Financial News Readers 25.24% 21.54x
Readers of Pakistani Content 25.06% 21.17x
Market Intelligence Researchers 24.82% 20.88x
Executive and C-Suite 21.37% 20.42x
Financial Business Intelligence Researchers 23.07% 20.28x
Readers of Filipinos Content 23.85% 20.13x
Personal Stock Portfolio Managers 24.34% 19.26x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is LOFT.

Location Composition Index
LOFT 0.01% 2.22x
Jos A. Bank Clothiers 0.01% 2.16x
Victoria's Secret 0.01% 1.46x
Mens Wearhouse 0.01% 1.38x
Old Navy 0.01% 1.31x
Carhartt 0.10% 0.86x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is tennisnow.com.

Website Composition Index
tennisnow.com 1.24% 58.96x
wtatennis.com 3.24% 52.36x
usta.com 1.37% 41.81x
tennis.com 7.29% 40.41x
eurosport.com 3.45% 38.32x
flashscore.com 2.54% 36.62x
caughtoffside.com 1.42% 32.51x
loopnewsbarbados.com 1.01% 28.45x
rydercup.com 1.19% 28.30x
maravipost.com 1.93% 27.51x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 8.37% 25.47x
Cars, Travel & Food 0.03% 19.12x
Local & Travel England - North Midlands 0.09% 15.71x
Illinois College Sports 0.20% 14.58x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.19% 14.50x
South Africa News Cluster 4.42% 14.39x
Southeast College Athletics 0.85% 13.87x
Celebrity Gossip 1.31% 13.71x
Institutional Investing 0.73% 13.55x
Virginia Athletics 0.29% 13.48x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male