Dstillery Audiences

TENNIS PLAYERS

Audience Size: 4.1 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 28.77% 26.78x
Financial News Readers 27.48% 25.56x
NBA Fans 32.45% 25.19x
Olympic Sports Enthusiasts 36.27% 24.79x
Readers of Bengali Content 28.79% 24.50x
NCAA Fans 29.26% 24.23x
Financial Business Intelligence Researchers 27.14% 24.12x
Readers of South Asian Content 27.30% 23.83x
Personal Stock Portfolio Managers 26.95% 23.41x
Readers of Filipinos Content 27.27% 23.20x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.03% 1.77x
Lululemon 0.04% 1.76x
Uniqlo 0.02% 1.74x
Zara 0.02% 1.73x
Urban Outfitters 0.03% 1.63x
The North Face 0.02% 1.62x
Michael Kors 0.05% 1.58x
Armani 0.02% 1.57x
Madewell 0.02% 1.56x
J. Crew 0.04% 1.55x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is wsopen.com.

Website Composition Index
wsopen.com 1.40% 64.19x
ausopen.com 1.61% 53.66x
rolandgarros.com 1.14% 52.64x
flashscore.com 2.66% 48.59x
wtatennis.com 5.27% 46.63x
theopen.com 2.19% 46.59x
tennis.com 8.68% 42.77x
eurosport.com 3.12% 39.70x
usta.com 2.53% 36.04x
rydercup.com 2.31% 34.38x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 13.43% 23.89x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 17.84x
Cars, Travel & Food 0.32% 17.71x
Illinois College Sports 0.42% 17.24x
Celebrity Gossip 2.24% 16.61x
Parenting & Nutrition 0.03% 16.35x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.35% 15.66x
Local & Travel England - Northern England 0.14% 15.64x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.51% 14.72x
Pac 12 Sports 1.41% 14.59x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male