Dstillery Audiences

TENNIS PLAYERS

Audience Size: 2.2 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Golf Course Researchers.

Interest Composition Index
Golf Course Researchers 3.92% 37.58x
Liberal News Readers 27.00% 35.68x
NCAA Fans 29.18% 34.79x
Olympics Fans 30.12% 31.99x
Financial News Readers 25.19% 31.89x
TV Advertising Professionals 23.42% 31.63x
Entertainment Industry Decision Makers 21.70% 31.40x
NBA Fans 26.26% 31.01x
Readers of South Asian Content 23.21% 31.00x
Readers of Bengali Content 25.38% 30.75x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Everlane.

Location Composition Index
Everlane 0.02% 2.87x
Supreme 0.03% 2.22x
Bonobos 0.12% 1.95x
Jos A. Bank Clothiers 0.55% 1.90x
Intermix 0.02% 1.76x
Club Monaco 0.03% 1.70x
Johnston and Murphy 0.23% 1.67x
Hugo Boss 0.05% 1.64x
American Apparel 0.06% 1.58x
Topshop 0.02% 1.55x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is miamiopen.com.

Website Composition Index
miamiopen.com 1.16% 123.29x
wsopen.com 1.87% 89.77x
ausopen.com 4.62% 69.10x
wtatennis.com 7.15% 65.77x
eurosport.com 3.23% 61.14x
flashscore.com 4.20% 60.39x
tennis.com 12.18% 59.35x
rolandgarros.com 2.83% 57.61x
theopen.com 5.58% 56.02x
101greatgoals.com 1.14% 54.42x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 20.99% 24.37x
Celebrity Gossip 4.43% 22.30x
Illinois College Sports 0.75% 19.20x
Local & Travel England - North Midlands 0.06% 18.82x
Pac 12 Sports 2.86% 18.81x
Local & Travel England - Northern England 0.17% 18.67x
Washington D.C. Hotels 0.02% 18.49x
Virginia Athletics 0.87% 17.88x
Southeast College Athletics 2.96% 17.82x
Cars, Travel & Food 0.67% 17.66x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male