Dstillery Audiences

TENNIS PLAYERS

Audience Size: 2.6 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 26.68% 23.03x
NCAA Fans 30.27% 21.96x
TV Advertising Professionals 25.72% 20.91x
NBA Fans 29.11% 20.79x
Entertainment Industry Decision Makers 24.85% 20.75x
MLB Fans 27.01% 20.57x
ESPN Enthusiasts 25.18% 20.29x
Olympics Fans 32.52% 20.26x
Financial News Readers 25.31% 19.66x
Golf Enthusiasts 31.65% 19.30x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Intermix.

Location Composition Index
Intermix 0.02% 2.16x
Hugo Boss 0.05% 1.98x
Zara 0.06% 1.92x
Patagonia 0.03% 1.89x
Uniqlo 0.03% 1.86x
Joe's Jeans 0.01% 1.83x
Supreme 0.02% 1.82x
Levi Strauss 0.02% 1.79x
LOFT 0.10% 1.77x
Calvin Klein 0.02% 1.77x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is miamiopen.com.

Website Composition Index
miamiopen.com 1.49% 136.17x
wsopen.com 1.83% 116.68x
rolandgarros.com 1.30% 95.95x
tennis.com 9.48% 77.44x
wtatennis.com 5.47% 72.81x
sportsbusinessdaily.com 1.06% 71.15x
flashscore.com 3.27% 68.68x
usta.com 3.92% 66.42x
eurosport.com 3.02% 63.86x
theopen.com 6.73% 60.33x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 18.26% 26.35x
Celebrity Gossip 5.49% 18.91x
Local & Travel England - North Midlands 0.06% 17.16x
London Tourism & Events 0.49% 16.90x
Local & Travel England - Northern England 0.14% 16.09x
Washington D.C. Hotels 0.03% 15.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.31% 15.56x
Virginia Athletics 0.94% 15.22x
Southeast College Athletics 3.18% 15.16x
Cars, Travel & Food 0.88% 15.12x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male