Dstillery Audiences

TENNIS PLAYERS

Audience Size: 2.5 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 22.88% 27.40x
Readers of South Asian Content 22.57% 27.35x
Liberal News Readers 21.09% 27.25x
Financial News Readers 19.24% 26.59x
Executive and C-Suite 18.46% 26.16x
Readers of Filipinos Content 20.72% 24.95x
Entertainment Industry Decision Makers 20.25% 24.71x
Mens Fitness Publication Readers 17.47% 24.34x
Market Intelligence Researchers 21.21% 23.95x
Olympic Sports Enthusiasts 29.92% 23.82x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Coach.

Location Composition Index
Coach 0.01% 1.35x
Talbots 0.02% 1.30x
H&M 0.02% 1.27x
Dressbarn 0.02% 1.22x
Jos A. Bank Clothiers 0.02% 1.17x
Banana Republic 0.02% 1.15x
Old Navy 0.04% 1.13x
Lane Bryant 0.02% 1.12x
Michael Kors 0.01% 1.11x
Gap 0.02% 1.07x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is tennisnow.com.

Website Composition Index
tennisnow.com 2.49% 71.12x
tennis.com 1.52% 52.72x
eurosport.com 11.95% 43.66x
wtatennis.com 4.87% 42.75x
tennishead.net 5.52% 40.87x
flashscore.com 1.68% 39.87x
tennistonic.com 1.82% 38.57x
football-espana.net 1.22% 36.21x
tennisworldusa.org 13.88% 35.12x
talkbasket.net 2.04% 34.17x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 2.49% 37.75x
Franco-African Cluster 0.19% 19.00x
Motorcycle Racing Researchers 1.54% 16.21x
Local & Travel England - North Midlands 0.05% 15.96x
Caribbean Cluster 3.01% 15.26x
South Africa News Cluster 1.36% 13.23x
Horse Racing 0.09% 12.96x
Fashion Cluster 7.06% 12.76x
Celebrity Gossip 0.48% 12.64x
Upstate New York State Athletics 0.03% 12.31x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male