Dstillery Audiences

TENNIS PLAYERS

Audience Size: 1.9 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 20.12% 27.19x
Liberal News Readers 16.25% 26.71x
Financial News Readers 15.69% 25.88x
Readers of South Asian Content 19.79% 25.65x
Executive and C-Suite 14.76% 25.38x
Entertainment Industry Decision Makers 17.60% 24.25x
Mens Fitness Publication Readers 13.62% 24.21x
TV Advertising Professionals 15.37% 23.57x
Entertainment & Tabloid Magazine Readers 18.93% 23.21x
Readers of Pakistani Content 22.23% 23.04x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.03% 1.52x
Chicos 0.02% 1.44x
Lululemon 0.01% 1.40x
LOFT 0.02% 1.35x
J. Crew 0.01% 1.31x
Forever 21 0.01% 1.29x
Lane Bryant 0.02% 1.28x
Michael Kors 0.01% 1.24x
Gap 0.02% 1.23x
H&M 0.01% 1.20x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is rafaelnadalfans.com.

Website Composition Index
rafaelnadalfans.com 1.46% 60.77x
tennisnow.com 2.41% 58.13x
tennishead.net 4.01% 38.50x
eurosport.com 15.21% 33.03x
tennisworldusa.org 11.44% 32.91x
tennistonic.com 2.22% 32.57x
flashscore.com 1.43% 32.50x
wtatennis.com 5.07% 31.49x
boxingscene.com 4.15% 29.73x
boxinginsider.com 2.53% 29.40x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 2.79% 36.12x
Franco-African Cluster 0.15% 15.60x
Motorcycle Racing Researchers 1.63% 14.92x
Caribbean Cluster 2.53% 14.18x
South Africa News Cluster 1.15% 12.41x
Fashion Cluster 9.13% 12.39x
Upstate New York State Athletics 0.04% 11.69x
Celebrity Gossip 0.30% 11.14x
Local & Travel England - East Midlands 0.06% 10.98x
Asia Travel 8.39% 10.32x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male