Explore the Tennis Players Audience
Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Tennis Players audience.
INTERESTS
The Tennis Players audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tennis Players audience is Readers of Bengali Content.
| Interest | Composition | Index |
| Readers of Bengali Content | 30.52% | 27.68x |
| Readers of South Asian Content | 28.01% | 26.32x |
| Liberal News Readers | 26.04% | 26.30x |
| Financial News Readers | 25.48% | 26.11x |
| Market Intelligence Researchers | 28.47% | 25.67x |
| Readers of Pakistani Content | 30.91% | 25.30x |
| Executive and C-Suite | 24.36% | 24.79x |
| Financial Business Intelligence Researchers | 24.79% | 24.12x |
| Readers of Filipinos Content | 26.96% | 24.08x |
| Personal Stock Portfolio Managers | 26.96% | 23.62x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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APPAREL RETAILERS
The Tennis Players audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tennis Players audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.45x |
| Express | 0.01% | 1.38x |
| Old Navy | 0.02% | 1.34x |
| Victoria's Secret | 0.02% | 1.28x |
| Maurices | 0.01% | 1.07x |
| Journeys | 0.01% | 1.03x |
| Carhartt | 0.09% | 0.86x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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WEBSITES
The Tennis Players audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tennis Players audience is tennisnow.com.
| Website | Composition | Index |
| tennisnow.com | 1.48% | 65.76x |
| wtatennis.com | 1.63% | 60.99x |
| tennis.com | 5.12% | 48.21x |
| flashscore.com | 2.12% | 42.03x |
| eurosport.com | 4.07% | 40.92x |
| caughtoffside.com | 1.41% | 39.23x |
| maravipost.com | 1.25% | 37.90x |
| loopnewsbarbados.com | 1.00% | 36.83x |
| liverpool.com | 1.21% | 35.27x |
| tennishead.net | 2.11% | 35.17x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.
| Content Affinity | Composition | Index |
| Tennis, Golf & Boxing | 4.54% | 23.62x |
| South Africa News Cluster | 3.54% | 15.93x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.06% | 15.63x |
| Franco-African Cluster | 0.31% | 14.81x |
| Virginia Athletics | 0.16% | 14.62x |
| Institutional Investing | 0.32% | 14.60x |
| Southern California Cluster | 0.04% | 14.56x |
| Instagram Management | 0.03% | 13.89x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.13% | 13.82x |
| Local & Travel England - North Midlands | 0.06% | 13.42x |
Composition Percentage:
The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
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DEMOGRAPHICS
The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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