Dstillery Audiences

TENNIS PLAYERS

Audience Size: 2.7 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is NCAA Fans.

Interest Composition Index
NCAA Fans 29.70% 21.41x
Liberal News Readers 26.11% 21.34x
NBA Fans 28.84% 20.60x
MLB Fans 26.68% 19.88x
TV Advertising Professionals 26.30% 19.70x
Olympics Fans 33.40% 19.59x
Entertainment Industry Decision Makers 25.48% 19.46x
Golf Enthusiasts 30.70% 19.45x
March Madness Enthusiasts 23.25% 18.89x
Financial News Readers 24.36% 18.32x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.95x
Club Monaco 0.02% 1.85x
Patagonia 0.02% 1.84x
Columbia 0.02% 1.84x
Madewell 0.03% 1.82x
Lululemon 0.09% 1.76x
Intermix 0.02% 1.75x
Supreme 0.01% 1.75x
Saint Laurent Paris 0.02% 1.74x
Armani 0.04% 1.73x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is miamiopen.com.

Website Composition Index
miamiopen.com 1.89% 132.25x
wsopen.com 2.12% 115.61x
rolandgarros.com 1.53% 89.37x
wtatennis.com 4.50% 84.08x
tennis.com 9.55% 77.11x
usta.com 3.88% 67.48x
flashscore.com 2.87% 66.85x
sportsbusinessdaily.com 1.30% 66.51x
101greatgoals.com 1.17% 61.50x
tennisworldusa.org 5.41% 60.32x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 18.14% 25.68x
Celebrity Gossip 5.99% 17.25x
Illinois College Sports 0.69% 16.39x
Local & Travel England - North Midlands 0.06% 16.14x
Southeast College Athletics 3.03% 15.78x
Virginia Athletics 0.88% 15.57x
London Tourism & Events 0.52% 15.39x
Pac 12 Sports 3.25% 15.27x
Lacrosse College Athletics 2.22% 14.63x
Golf & Boats 0.03% 14.31x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male