Dstillery Audiences

TENNIS PLAYERS

Audience Size: 2.2 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 12.97% 37.53x
Readers of Jamaican Content 32.36% 34.93x
Women’s Fashion Blogs Readers 15.86% 34.88x
Celebrity Gossip Fans 26.76% 33.08x
Men's Health Researchers 11.19% 32.74x
Women’s Lifestyle Blogs Researchers 9.01% 32.28x
New Zealand Trip Planners 24.14% 31.91x
Home Custom Bedroom Decorators 3.41% 31.91x
Custom Home Lighting Shoppers 3.41% 31.91x
Entertainment & Tabloid Magazine Readers 23.66% 31.60x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 2.92x
Talbots 0.02% 2.13x
Patagonia 0.02% 1.98x
Chicos 0.02% 1.56x
The Childrens Place 0.01% 1.56x
Michael Kors 0.01% 1.54x
White House Black Market 0.02% 1.46x
Lululemon 0.02% 1.46x
Victoria's Secret 0.01% 1.34x
Gymboree 0.03% 1.30x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is rafaelnadalfans.com.

Website Composition Index
rafaelnadalfans.com 1.39% 72.12x
tennishead.net 4.36% 70.66x
tennisnow.com 2.36% 63.02x
eurosport.com 12.44% 53.79x
perfect-tennis.com 1.77% 46.44x
tennistonic.com 3.52% 46.34x
wtatennis.com 4.97% 41.64x
tennisworldusa.org 42.39% 40.13x
raptorshq.com 1.07% 37.49x
flashscore.com 1.26% 34.99x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 2.18% 42.85x
Local & Travel England - North Midlands 0.12% 20.03x
Franco-African Cluster 0.10% 19.71x
Local & Travel England - Northern England 0.14% 17.95x
Fashion Cluster 10.32% 16.79x
Romanian News 0.13% 15.84x
Quebec Vacations 0.83% 15.41x
Caribbean Cluster 1.81% 15.16x
Canada Tourism Research Cluster 1.90% 14.70x
South Africa News Cluster 0.88% 14.37x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male