Dstillery Audiences

TENNIS PLAYERS

Audience Size: 2.7 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 26.13% 27.36x
Readers of South Asian Content 24.69% 26.73x
Executive and C-Suite 21.36% 25.66x
Liberal News Readers 26.54% 25.56x
Financial News Readers 24.96% 24.48x
Readers of Pakistani Content 28.02% 23.61x
Market Intelligence Researchers 27.22% 23.30x
Readers of Filipinos Content 24.80% 23.26x
Entertainment Industry Decision Makers 23.41% 23.04x
Financial Business Intelligence Researchers 25.01% 22.71x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Coach.

Location Composition Index
Coach 0.01% 1.61x
Eddie Bauer 0.01% 1.60x
Jos A. Bank Clothiers 0.02% 1.47x
Talbots 0.02% 1.41x
J. Crew 0.01% 1.33x
LOFT 0.02% 1.30x
White House Black Market 0.02% 1.29x
Chicos 0.02% 1.28x
The Childrens Place 0.03% 1.28x
Express 0.02% 1.27x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is tennisnow.com.

Website Composition Index
tennisnow.com 2.83% 64.48x
tennis.com 2.52% 47.69x
caughtoffside.com 1.25% 40.36x
flashscore.com 1.97% 38.31x
eurosport.com 13.48% 36.34x
loopjamaica.com 1.60% 35.05x
wtatennis.com 5.00% 34.41x
tennistonic.com 1.80% 33.83x
tennishead.net 6.25% 32.66x
football-espana.net 1.39% 31.42x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 3.33% 36.69x
Institutional Investing 0.08% 22.18x
Franco-African Cluster 0.24% 18.08x
Local & Travel England - North Midlands 0.07% 15.97x
Caribbean Cluster 3.72% 15.55x
Motorcycle Racing Researchers 1.54% 14.50x
South Africa News Cluster 1.92% 14.42x
Horse Racing 0.21% 14.17x
Cuba & Mexico Media 0.06% 13.73x
Local & Travel England - East Midlands 0.10% 13.06x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male