Dstillery Audiences

TENNIS PLAYERS

Audience Size: 2.7 Million Devices

Explore the Tennis Players Audience

Below you'll find more information about the Tennis Players audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tennis Players audience.

Dstillery Crafted Audiences

INTERESTS

The Tennis Players audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennis Players audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 27.50% 20.19x
Readers of South Asian Content 26.65% 19.38x
Readers of Pakistani Content 27.50% 18.87x
Liberal News Readers 26.12% 18.84x
Financial News Readers 25.50% 18.63x
Market Intelligence Researchers 26.75% 18.51x
Executive and C-Suite 22.48% 18.09x
Readers of Filipinos Content 24.98% 17.65x
Financial Business Intelligence Researchers 24.68% 17.59x
Personal Stock Portfolio Managers 24.06% 16.83x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Interest attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennis Players audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennis Players audience is Talbots.

Location Composition Index
Talbots 0.01% 1.89x
Express 0.01% 1.66x
White House Black Market 0.01% 1.60x
LOFT 0.01% 1.56x
Chicos 0.01% 1.47x
Journeys 0.02% 1.44x
Mens Wearhouse 0.01% 1.35x
The Childrens Place 0.01% 1.22x
Old Navy 0.02% 1.19x
Victoria's Secret 0.01% 1.14x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Location attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennis Players audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennis Players audience is tennisnow.com.

Website Composition Index
tennisnow.com 1.47% 49.48x
wtatennis.com 2.55% 46.36x
usta.com 1.03% 36.66x
tennis.com 7.12% 33.71x
eurosport.com 3.77% 32.63x
flashscore.com 2.53% 31.66x
tennishead.net 1.06% 31.43x
caughtoffside.com 1.67% 29.12x
maravipost.com 1.74% 25.88x
tennisworldusa.org 6.78% 25.59x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Web attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennis Players audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 6.69% 20.77x
Virginia Athletics 0.23% 13.29x
South Africa News Cluster 4.55% 13.24x
Local & Travel England - North Midlands 0.09% 12.72x
Caribbean Cluster 5.29% 11.85x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.20% 11.44x
Institutional Investing 0.56% 11.35x
Motorcycle Racing Researchers 0.98% 11.29x
Illinois College Sports 0.15% 11.28x
Instagram Management 0.06% 11.20x
Composition Percentage: The overlap percentage between the Tennis Players audience and the Content Affinity attribute.
Index: A comparison of the Tennis Players audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennis Players audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male