Explore the Tequila Enthusiasts Audience
Below you'll find more information about the Tequila Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tequila Enthusiasts audience.
INTERESTS
The Tequila Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tequila Enthusiasts audience is Online Alcohol Shoppers.
| Interest | Composition | Index |
| Online Alcohol Shoppers | 25.69% | 31.86x |
| Craft Spirits Enthusiasts | 14.77% | 28.74x |
| Gin Enthusiasts | 24.02% | 26.49x |
| Mens Business Clothes Shoppers | 8.49% | 24.16x |
| Restaurant Reservation Enthusiasts | 10.92% | 23.86x |
| Holiday Cocktail Researchers | 10.72% | 23.53x |
| Whiskey Enthusiasts | 9.94% | 22.69x |
| Whiskey Lovers | 27.54% | 21.67x |
| Hard Seltzer Aficionados | 10.55% | 21.05x |
| Cocktail Recipe Researchers | 18.52% | 18.04x |
Composition Percentage:
The overlap percentage between the Tequila Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tequila Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Tequila Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tequila Enthusiasts audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.45x |
| Maurices | 0.03% | 1.27x |
| Mens Wearhouse | 0.01% | 1.16x |
| Gymboree | 0.02% | 1.16x |
| H&M | 0.01% | 1.13x |
| Zumiez | 0.02% | 0.98x |
| American Eagle Outfitters | 0.01% | 0.96x |
| Urban Outfitters | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Tequila Enthusiasts audience and the Location attribute.
Index: A comparison of the Tequila Enthusiasts audience to the internet population.
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WEBSITES
The Tequila Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tequila Enthusiasts audience is liquor.com.
| Website | Composition | Index |
| liquor.com | 31.48% | 31.42x |
| breakingbourbon.com | 1.39% | 21.98x |
| vinepair.com | 9.94% | 19.38x |
| mixthatdrink.com | 1.72% | 17.78x |
| thewhiskeywash.com | 1.22% | 17.17x |
| liquorlaboratory.com | 2.72% | 16.43x |
| advancedmixology.com | 1.07% | 14.77x |
| whiskeyraiders.com | 1.10% | 14.72x |
| beeradvocate.com | 3.75% | 14.48x |
| untappd.com | 4.94% | 13.38x |
Composition Percentage:
The overlap percentage between the Tequila Enthusiasts audience and the Web attribute.
Index: A comparison of the Tequila Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tequila Enthusiasts audience is Wine, Liquor & Mixology.
| Content Affinity | Composition | Index |
| Wine, Liquor & Mixology | 6.31% | 21.75x |
| Beer, Wine & Alcohol | 0.26% | 10.54x |
| Bags & Luggage | 0.39% | 9.22x |
| Luxury Sneakers | 3.78% | 7.78x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.28% | 6.68x |
| Sports Apparel | 2.33% | 6.48x |
| Grilling | 0.12% | 6.41x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.01% | 5.95x |
| National Parks | 0.03% | 5.65x |
| Sports - Golf, Hunting, Fishing | 0.02% | 5.54x |
Composition Percentage:
The overlap percentage between the Tequila Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tequila Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Tequila Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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