Dstillery Audiences

TEQUILA ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Tequila Enthusiasts Audience

Below you'll find more information about the Tequila Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tequila Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Tequila Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tequila Enthusiasts audience is Online Alcohol Shoppers.

Interest Composition Index
Online Alcohol Shoppers 25.69% 31.86x
Craft Spirits Enthusiasts 14.77% 28.74x
Gin Enthusiasts 24.02% 26.49x
Mens Business Clothes Shoppers 8.49% 24.16x
Restaurant Reservation Enthusiasts 10.92% 23.86x
Holiday Cocktail Researchers 10.72% 23.53x
Whiskey Enthusiasts 9.94% 22.69x
Whiskey Lovers 27.54% 21.67x
Hard Seltzer Aficionados 10.55% 21.05x
Cocktail Recipe Researchers 18.52% 18.04x
Composition Percentage: The overlap percentage between the Tequila Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tequila Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tequila Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tequila Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.45x
Maurices 0.03% 1.27x
Mens Wearhouse 0.01% 1.16x
Gymboree 0.02% 1.16x
H&M 0.01% 1.13x
Zumiez 0.02% 0.98x
American Eagle Outfitters 0.01% 0.96x
Urban Outfitters 0.01% 0.93x
Composition Percentage: The overlap percentage between the Tequila Enthusiasts audience and the Location attribute.
Index: A comparison of the Tequila Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tequila Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tequila Enthusiasts audience is liquor.com.

Website Composition Index
liquor.com 31.48% 31.42x
breakingbourbon.com 1.39% 21.98x
vinepair.com 9.94% 19.38x
mixthatdrink.com 1.72% 17.78x
thewhiskeywash.com 1.22% 17.17x
liquorlaboratory.com 2.72% 16.43x
advancedmixology.com 1.07% 14.77x
whiskeyraiders.com 1.10% 14.72x
beeradvocate.com 3.75% 14.48x
untappd.com 4.94% 13.38x
Composition Percentage: The overlap percentage between the Tequila Enthusiasts audience and the Web attribute.
Index: A comparison of the Tequila Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tequila Enthusiasts audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 6.31% 21.75x
Beer, Wine & Alcohol 0.26% 10.54x
Bags & Luggage 0.39% 9.22x
Luxury Sneakers 3.78% 7.78x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.28% 6.68x
Sports Apparel 2.33% 6.48x
Grilling 0.12% 6.41x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.01% 5.95x
National Parks 0.03% 5.65x
Sports - Golf, Hunting, Fishing 0.02% 5.54x
Composition Percentage: The overlap percentage between the Tequila Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tequila Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tequila Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female