TESLA ENTHUSIASTS

Audience Size: 2.7 Million Devices

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Explore the Tesla Enthusiasts Audience

Below you'll find more information about the Tesla Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Tesla Enthusiasts audience.

INTERESTS

The Tesla Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tesla Enthusiasts audience is BMW Vehicle Shoppers.

Interest	Composition	Index
BMW Vehicle Shoppers	42.66%	26.88x
Techies	36.00%	26.80x
Tech News Enthusiasts	36.08%	25.04x
Market Intelligence Researchers	34.95%	23.70x
Space Travel Enthusiasts	29.71%	22.45x
IT Decision Makers	32.98%	22.08x
Car Enthusiasts	34.25%	21.86x
Automotive News Readers	24.87%	21.24x
Mobile Phone Comparison Shoppers	33.19%	21.22x
Pilots	30.01%	20.46x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tesla Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tesla Enthusiasts audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	2.15x
REI	0.03%	1.70x
Free People	0.02%	1.57x
Abercrombie & Fitch	0.02%	1.55x
Intermix	0.01%	1.40x
Patagonia	0.01%	1.39x
Joe's Jeans	0.01%	1.38x
Saint Laurent Paris	0.01%	1.37x
Express	0.03%	1.36x
LL Bean	0.00%	1.34x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Location attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

WEBSITES

The Tesla Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tesla Enthusiasts audience is teslamotorsclub.com.

Website	Composition	Index
teslamotorsclub.com	0.07%	93.25x
nasaspaceflight.com	0.82%	84.70x
insideevs.com	9.20%	83.74x
tsportline.com	0.70%	77.42x
chevybolt.org	0.25%	74.08x
teslarati.com	8.55%	74.04x
clippercreek.com	0.46%	70.46x
spaceflightinsider.com	0.78%	65.83x
greencarreports.com	8.04%	64.72x
cleantechnica.com	23.97%	63.78x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Web attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tesla Enthusiasts audience is Environmentally Friendly Cars.

Content Affinity	Composition	Index
Environmentally Friendly Cars	0.34%	38.36x
Assorted Topics #11695 (Auto, Hobbies, Viral Media)	27.70%	28.79x
Clean Energy	3.77%	17.40x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles)	2.17%	15.60x
General Interest	0.47%	15.33x
Technology News	11.41%	14.80x
Robotics	2.31%	14.60x
Assorted Topics #11410 (Power Trains, Drones, Web Design)	1.12%	14.24x
Motorcycle Racing Researchers	0.72%	12.79x
Mobile Industry Information	2.20%	12.39x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tesla Enthusiasts audience resonates most for the following age and income brackets.

Age

45-54

Income

Over $250,000