Explore the Tesla Enthusiasts Audience
Below you'll find more information about the Tesla Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Tesla Enthusiasts audience.
INTERESTS
The Tesla Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla Enthusiasts audience is Electric Vehicle Shoppers.
| Interest | Composition | Index |
| Electric Vehicle Shoppers | 66.15% | 42.32x |
| BMW Vehicle Shoppers | 48.70% | 32.85x |
| Market Intelligence Researchers | 40.72% | 31.32x |
| Techies | 42.25% | 30.59x |
| Automotive News Readers | 42.45% | 30.06x |
| Space Travel Enthusiasts | 45.83% | 29.44x |
| Camera Review Readers | 40.04% | 29.28x |
| Tech News Enthusiasts | 39.17% | 29.00x |
| Car Enthusiasts | 42.25% | 27.70x |
| Commercial Contractors & Designers | 40.59% | 27.23x |
Composition Percentage:
The overlap percentage between the Tesla Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tesla Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Tesla Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla Enthusiasts audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 2.17x |
| Banana Republic | 0.01% | 1.81x |
| Chicos | 0.01% | 1.26x |
| Victoria's Secret | 0.01% | 1.24x |
| Mens Wearhouse | 0.02% | 1.22x |
| Dressbarn | 0.01% | 1.20x |
| Journeys | 0.01% | 1.14x |
| Maurices | 0.02% | 1.07x |
| Carhartt | 0.17% | 1.06x |
| Old Navy | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the Tesla Enthusiasts audience and the Location attribute.
Index: A comparison of the Tesla Enthusiasts audience to the internet population.
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WEBSITES
The Tesla Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tesla Enthusiasts audience is teslarati.com.
| Website | Composition | Index |
| teslarati.com | 12.79% | 41.68x |
| fudzilla.com | 1.02% | 39.88x |
| insideevs.com | 30.19% | 38.94x |
| fordauthority.com | 1.30% | 38.20x |
| engineswapdepot.com | 1.16% | 36.96x |
| cleantechnica.com | 36.89% | 36.17x |
| greencarreports.com | 12.45% | 35.92x |
| autonews.com | 1.65% | 35.03x |
| phoronix.com | 2.12% | 33.19x |
| nextbigfuture.com | 1.79% | 33.05x |
Composition Percentage:
The overlap percentage between the Tesla Enthusiasts audience and the Web attribute.
Index: A comparison of the Tesla Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla Enthusiasts audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).
| Content Affinity | Composition | Index |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 4.25% | 24.73x |
| Clean Energy | 1.25% | 20.15x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 57.05% | 19.63x |
| Assorted Topics (Power Trains, Drones, Web Design) | 2.06% | 19.11x |
| Robotics | 0.65% | 18.46x |
| General Interest | 0.11% | 18.32x |
| Motorcycle Racing Researchers | 0.98% | 16.41x |
| Australia & New Zealand Media | 4.22% | 15.49x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.09% | 14.29x |
| Space & National Security | 5.95% | 14.15x |
Composition Percentage:
The overlap percentage between the Tesla Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tesla Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Tesla Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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