TESLA ENTHUSIASTS

Audience Size: 2.5 Million Devices

View All Audiences

Explore the Tesla Enthusiasts Audience

Below you'll find more information about the Tesla Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Tesla Enthusiasts audience.

INTERESTS

The Tesla Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tesla Enthusiasts audience is BMW Vehicle Shoppers.

Interest	Composition	Index
BMW Vehicle Shoppers	42.86%	29.34x
Techies	36.88%	27.80x
Tech News Enthusiasts	37.40%	26.23x
Market Intelligence Researchers	34.95%	24.33x
Space Travel Enthusiasts	36.24%	23.90x
Car Enthusiasts	35.52%	23.29x
IT Decision Makers	33.49%	22.65x
Mobile Phone Comparison Shoppers	34.30%	22.50x
Automotive News Readers	32.78%	22.02x
Audi Vehicle Shoppers	32.01%	21.86x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tesla Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tesla Enthusiasts audience is REI.

Location	Composition	Index
REI	0.03%	1.81x
Supreme	0.01%	1.60x
Michael Kors	0.03%	1.47x
Joe's Jeans	0.01%	1.45x
Intermix	0.01%	1.41x
Kate Spade	0.03%	1.38x
Abercrombie & Fitch	0.03%	1.38x
The North Face	0.03%	1.37x
Lorna Jane	0.01%	1.34x
Tommy Bahama	0.04%	1.33x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Location attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

WEBSITES

The Tesla Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tesla Enthusiasts audience is insideevs.com.

Website	Composition	Index
insideevs.com	12.19%	98.26x
teslarati.com	10.11%	88.19x
cleantechnica.com	28.12%	77.54x
greencarreports.com	8.72%	77.32x
autospies.com	2.45%	70.30x
fleetcarma.com	1.21%	68.79x
nextbigfuture.com	8.01%	62.35x
bmwblog.com	1.53%	61.44x
siliconbeat.com	1.17%	59.87x
themerkle.com	1.54%	59.42x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Web attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tesla Enthusiasts audience is Environmentally Friendly Cars.

Content Affinity	Composition	Index
Environmentally Friendly Cars	0.37%	39.08x
Assorted Topics #11695 (Auto, Hobbies, Viral Media)	30.81%	28.71x
Clean Energy	3.85%	18.34x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles)	2.50%	16.41x
General Interest	0.47%	16.14x
Robotics	2.32%	15.19x
Technology News	13.00%	14.87x
Motorcycle Racing Researchers	0.78%	14.03x
Assorted Topics #11410 (Power Trains, Drones, Web Design)	1.38%	12.84x
Australia & New Zealand Media	5.41%	12.76x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tesla Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male