TESLA ENTHUSIASTS

Audience Size: 1.7 Million Devices

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Explore the Tesla Enthusiasts Audience

Below you'll find more information about the Tesla Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Tesla Enthusiasts audience.

INTERESTS

The Tesla Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tesla Enthusiasts audience is BMW Vehicle Shoppers.

Interest	Composition	Index
BMW Vehicle Shoppers	42.34%	46.64x
Space Travel Enthusiasts	44.34%	42.56x
Tech News Enthusiasts	26.14%	42.02x
Automotive News Readers	35.82%	41.98x
Techies	37.97%	39.95x
Financial Business Intelligence Researchers	17.51%	38.77x
Car Buyers	38.53%	38.43x
Camera Review Readers	29.71%	38.26x
Electric Vehicle Shoppers	57.42%	37.19x
2020 Holiday Season Sale News Researchers	22.06%	36.60x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tesla Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tesla Enthusiasts audience is Chicos.

Location	Composition	Index
Chicos	0.02%	1.57x
J. Crew	0.01%	1.40x
Lululemon	0.01%	1.33x
White House Black Market	0.02%	1.33x
Mens Wearhouse	0.02%	1.32x
Michael Kors	0.01%	1.30x
Buckle	0.02%	1.27x
Zumiez	0.03%	1.25x
Talbots	0.02%	1.21x
Gap	0.01%	1.19x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Location attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

WEBSITES

The Tesla Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tesla Enthusiasts audience is cleantechnica.com.

Website	Composition	Index
cleantechnica.com	16.69%	60.36x
insideevs.com	33.16%	45.43x
fordauthority.com	2.61%	41.38x
theconversation.com	1.51%	40.14x
notateslaapp.com	2.95%	38.35x
cnx-software.com	1.42%	37.91x
greencarreports.com	9.58%	37.46x
thehackernews.com	1.24%	36.96x
spacenews.com	12.49%	35.62x
dronedj.com	4.58%	34.24x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Web attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tesla Enthusiasts audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.29%	27.90x
Assorted Topics (Power Trains, Drones, Web Design)	0.14%	22.10x
Australia & New Zealand Media	1.75%	19.22x
Assorted Topics (Auto, Hobbies, Viral Media)	59.32%	18.65x
Space & National Security	5.16%	16.57x
Technology News	21.12%	15.57x
Photography	6.28%	14.34x
Mobile Industry Information	0.31%	14.19x
Small Business Resources	14.89%	13.18x
Watches Retail	0.50%	13.14x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tesla Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male