TESLA ENTHUSIASTS

Audience Size: 2.5 Million Devices

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Explore the Tesla Enthusiasts Audience

Below you'll find more information about the Tesla Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Tesla Enthusiasts audience.

INTERESTS

The Tesla Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tesla Enthusiasts audience is BMW Vehicle Shoppers.

Interest	Composition	Index
BMW Vehicle Shoppers	48.50%	37.91x
Electric Vehicle Shoppers	61.65%	35.63x
Automotive News Readers	45.75%	35.45x
Market Intelligence Researchers	37.86%	34.90x
Space Travel Enthusiasts	48.55%	33.68x
Techies	36.22%	33.43x
Camera Review Readers	35.22%	32.95x
Tech News Enthusiasts	33.24%	32.36x
Car Enthusiasts	40.49%	31.02x
Commercial Contractors & Designers	38.79%	29.87x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Interest attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Tesla Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tesla Enthusiasts audience is Lululemon.

Location	Composition	Index
Lululemon	0.01%	1.73x
White House Black Market	0.03%	1.41x
Hollister	0.02%	1.39x
Michael Kors	0.01%	1.38x
H&M	0.01%	1.32x
Gap	0.02%	1.30x
Express	0.02%	1.27x
Gymboree	0.02%	1.26x
J. Crew	0.01%	1.26x
American Eagle Outfitters	0.02%	1.20x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Location attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

WEBSITES

The Tesla Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tesla Enthusiasts audience is teslarati.com.

Website	Composition	Index
teslarati.com	3.21%	52.62x
spaceflightinsider.com	1.20%	50.02x
cleantechnica.com	33.40%	47.92x
insideevs.com	48.70%	46.07x
ft.com	1.99%	40.87x
androidpolice.com	1.28%	37.44x
cnx-software.com	1.80%	37.43x
greencarreports.com	11.72%	37.39x
topgear.com	4.66%	35.68x
bitcoinist.com	1.11%	34.11x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Web attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tesla Enthusiasts audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	2.79%	27.52x
Assorted Topics (Auto, Hobbies, Viral Media)	61.75%	18.59x
Assorted Topics (Power Trains, Drones, Web Design)	0.47%	18.51x
Australia & New Zealand Media	1.99%	16.17x
Space & National Security	5.41%	15.32x
Clean Energy	0.19%	14.97x
Data Centers	0.86%	14.85x
Motorcycle Racing Researchers	1.43%	13.78x
Technology News	25.04%	13.65x
Photography	6.54%	12.74x

Composition Percentage: The overlap percentage between the Tesla Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Tesla Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Tesla Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male