Explore the Tesla Enthusiasts Audience
Below you'll find more information about the Tesla Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Tesla Enthusiasts audience.
INTERESTS
The Tesla Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla Enthusiasts audience is Electric Vehicle Shoppers.
| Interest | Composition | Index |
| Electric Vehicle Shoppers | 54.51% | 36.60x |
| BMW Vehicle Shoppers | 44.16% | 28.95x |
| Techies | 37.39% | 26.72x |
| Tech News Enthusiasts | 38.27% | 25.42x |
| Space Travel Enthusiasts | 37.15% | 23.64x |
| Car Enthusiasts | 37.26% | 23.31x |
| Market Intelligence Researchers | 38.53% | 23.06x |
| Automotive News Readers | 34.04% | 22.81x |
| Mobile Phone Comparison Shoppers | 35.66% | 22.22x |
| Audi Vehicle Shoppers | 34.29% | 21.75x |
Composition Percentage:
The overlap percentage between the Tesla Enthusiasts audience and the Interest attribute.
Index: A comparison of the Tesla Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Tesla Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla Enthusiasts audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 1.78x |
| Michael Kors | 0.04% | 1.68x |
| Calvin Klein | 0.02% | 1.64x |
| Madewell | 0.03% | 1.63x |
| Everlane | 0.01% | 1.63x |
| REI | 0.03% | 1.58x |
| Intermix | 0.01% | 1.55x |
| Zara | 0.04% | 1.47x |
| Lorna Jane | 0.01% | 1.46x |
| Zumiez | 0.04% | 1.45x |
Composition Percentage:
The overlap percentage between the Tesla Enthusiasts audience and the Location attribute.
Index: A comparison of the Tesla Enthusiasts audience to the internet population.
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WEBSITES
The Tesla Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tesla Enthusiasts audience is insideevs.com.
| Website | Composition | Index |
| insideevs.com | 11.47% | 53.96x |
| teslarati.com | 9.63% | 46.57x |
| cleantechnica.com | 29.41% | 41.82x |
| autospies.com | 2.41% | 41.16x |
| fleetcarma.com | 1.19% | 41.01x |
| greencarreports.com | 8.93% | 40.24x |
| nextbigfuture.com | 8.31% | 37.77x |
| spacenews.com | 5.64% | 35.44x |
| spaceflightnow.com | 4.89% | 35.24x |
| bmwblog.com | 2.04% | 34.63x |
Composition Percentage:
The overlap percentage between the Tesla Enthusiasts audience and the Web attribute.
Index: A comparison of the Tesla Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla Enthusiasts audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.34% | 39.24x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 32.90% | 27.38x |
| Clean Energy | 3.71% | 18.41x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 2.96% | 17.35x |
| General Interest | 0.43% | 16.09x |
| Robotics | 2.23% | 15.65x |
| Motorcycle Racing Researchers | 0.85% | 14.83x |
| Technology News | 14.54% | 14.58x |
| Australia & New Zealand Media | 5.15% | 13.40x |
| Mobile Industry Information | 1.99% | 12.70x |
Composition Percentage:
The overlap percentage between the Tesla Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Tesla Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Tesla Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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