Dstillery Audiences

TEXAS COUNTY AND LOCAL FAIR VISITORS

Audience Size: 2.9 Million Devices

Explore the Texas County and Local Fair Visitors Audience

Below you'll find more information about the Texas County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Texas County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Texas County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas County and Local Fair Visitors audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 22.84% 29.67x
Texas Activity Researchers 10.08% 22.78x
Austin Trip Planners 18.50% 15.66x
Texas Energy Providers 29.20% 14.57x
Texas State Fairs 27.72% 14.56x
Texas AM Aggies Fans 17.31% 13.74x
Texas Longhorn Fans 18.67% 13.74x
Houston Astros Fans 17.47% 13.02x
Houston Trip Planners 27.82% 11.83x
Painting Hobbyist 17.43% 11.66x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas County and Local Fair Visitors audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.84x
The Childrens Place 0.03% 1.35x
Express 0.02% 1.31x
Jos A. Bank Clothiers 0.02% 1.29x
Lane Bryant 0.02% 1.25x
Victoria's Secret 0.03% 1.23x
Aeropostale 0.02% 1.20x
Buckle 0.02% 1.13x
Carhartt 0.21% 1.12x
Gap 0.02% 1.08x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas County and Local Fair Visitors audience is herald-zeitung.com.

Website Composition Index
herald-zeitung.com 1.41% 34.89x
houstononthecheap.com 1.78% 29.83x
cw39.com 2.03% 25.71x
yourconroenews.com 1.84% 25.29x
fox26houston.com 5.41% 25.24x
kbtx.com 4.93% 23.71x
climbingtalshill.com 1.51% 22.08x
lonestartravelguide.com 1.79% 22.01x
heb.com 1.29% 21.81x
click2houston.com 24.95% 21.53x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas County and Local Fair Visitors audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.09% 21.95x
Texas Media 32.22% 14.30x
East Texas Cluster 3.51% 13.39x
Texas University Athletics 6.20% 13.04x
Texas News Cluster 4.90% 12.55x
Texas News 14.49% 11.72x
Austin Cluster 12.00% 11.32x
Oil & Energy 0.04% 8.02x
Homesteading 1.42% 7.76x
Northern Texas Cluster 7.81% 7.44x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female