Dstillery Audiences

TEXAS COUNTY AND LOCAL FAIR VISITORS

Audience Size: 3.7 Million Devices

Explore the Texas County and Local Fair Visitors Audience

Below you'll find more information about the Texas County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Texas County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Texas County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas County and Local Fair Visitors audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 26.94% 22.83x
Billiards Enthusiasts 25.99% 16.04x
Texas Longhorn Fans 24.26% 15.98x
Houston Astros Fans 22.89% 15.75x
Texas Energy Providers 31.76% 15.23x
Texas AM Aggies Fans 21.56% 14.94x
Texas Activity Researchers 14.45% 14.91x
Texas State Fairs 30.09% 14.52x
Houston Trip Planners 31.49% 13.68x
Dallas Cowboys Fans 19.64% 11.99x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas County and Local Fair Visitors audience is Hollister.

Location Composition Index
Hollister 0.02% 1.47x
The Childrens Place 0.04% 1.33x
Aeropostale 0.02% 1.30x
Gymboree 0.02% 1.29x
Jos A. Bank Clothiers 0.02% 1.25x
Zumiez 0.02% 1.24x
Maurices 0.05% 1.23x
Buckle 0.03% 1.23x
Eddie Bauer 0.01% 1.20x
Old Navy 0.04% 1.20x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas County and Local Fair Visitors audience is houstononthecheap.com.

Website Composition Index
houstononthecheap.com 1.79% 29.36x
cw39.com 2.41% 26.94x
fox26houston.com 5.34% 23.25x
heb.com 1.37% 22.62x
lonestartravelguide.com 1.39% 22.22x
yourconroenews.com 2.23% 22.14x
texashillcountry.com 4.05% 21.58x
centerpointenergy.com 2.70% 21.35x
austin.com 1.01% 20.83x
fox7austin.com 2.05% 20.12x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas County and Local Fair Visitors audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 4.43% 13.41x
Texas News Cluster 6.88% 13.28x
Texas University Athletics 8.58% 12.47x
Texas Media 38.27% 11.99x
Austin Cluster 16.36% 11.93x
Sports - Golf, Hunting, Fishing 0.06% 11.72x
Texas News 15.41% 10.76x
Oil & Energy 0.19% 9.51x
Northern Texas Cluster 8.81% 8.74x
Farming & Agriculture 0.17% 8.48x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female