Dstillery Audiences

TEXAS COUNTY AND LOCAL FAIR VISITORS

Audience Size: 1.9 Million Devices

Explore the Texas County and Local Fair Visitors Audience

Below you'll find more information about the Texas County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Texas County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Texas County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas County and Local Fair Visitors audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 28.08% 26.49x
Billiards Enthusiasts 27.80% 18.52x
Texas Activity Researchers 15.80% 18.21x
Houston Astros Fans 25.66% 18.14x
Texas State Fairs 32.40% 18.01x
Texas Energy Providers 32.92% 17.28x
Texas Longhorn Fans 25.02% 17.04x
Texas AM Aggies Fans 22.77% 16.90x
Houston Trip Planners 32.64% 14.70x
Dallas Cowboys Fans 21.58% 14.59x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas County and Local Fair Visitors audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.19x
The Childrens Place 0.02% 1.14x
Buckle 0.01% 1.13x
White House Black Market 0.01% 1.04x
Victoria's Secret 0.02% 1.00x
Journeys 0.02% 0.99x
Express 0.01% 0.90x
Old Navy 0.01% 0.89x
Maurices 0.01% 0.69x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas County and Local Fair Visitors audience is houstononthecheap.com.

Website Composition Index
houstononthecheap.com 1.93% 30.92x
cw39.com 1.92% 28.96x
yourconroenews.com 2.03% 27.25x
fox26houston.com 6.10% 23.77x
texashillcountry.com 4.00% 23.48x
centerpointenergy.com 2.08% 22.32x
fox7austin.com 2.33% 21.84x
kens5.com 10.47% 21.27x
easttexasmatters.com 2.38% 21.02x
theeagle.com 2.64% 20.93x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas County and Local Fair Visitors audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.07% 30.03x
Texas News Cluster 7.17% 15.35x
East Texas Cluster 4.85% 14.39x
Texas University Athletics 8.26% 14.38x
Austin Cluster 13.96% 14.04x
Texas Media 36.41% 13.59x
Farming & Agriculture 0.32% 11.82x
Texas News 15.03% 11.57x
Home Printing 0.02% 11.41x
Northern Texas Cluster 9.31% 9.78x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female