Explore the Texas County and Local Fair Visitors Audience
Below you'll find more information about the Texas County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Texas County and Local Fair Visitors audience.
INTERESTS
The Texas County and Local Fair Visitors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas County and Local Fair Visitors audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 22.03% | 32.80x |
| Texas Activity Researchers | 8.37% | 32.38x |
| Houston Trip Planners | 23.03% | 23.58x |
| Austin Trip Planners | 16.76% | 17.58x |
| Texas Trip Planners | 27.74% | 15.53x |
| Texas Longhorn Fans | 18.27% | 15.22x |
| Texas Energy Providers | 22.18% | 15.04x |
| Texas State Fairs | 28.14% | 14.90x |
| Houston Astros Fans | 17.36% | 13.80x |
| Texas AM Aggies Fans | 20.17% | 12.93x |
Composition Percentage:
The overlap percentage between the Texas County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
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APPAREL RETAILERS
The Texas County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas County and Local Fair Visitors audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.07% | 3.98x |
| Old Navy | 0.02% | 1.29x |
| Buckle | 0.01% | 1.21x |
| Journeys | 0.01% | 0.95x |
| Maurices | 0.02% | 0.75x |
| Zumiez | 0.01% | 0.72x |
Composition Percentage:
The overlap percentage between the Texas County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
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WEBSITES
The Texas County and Local Fair Visitors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas County and Local Fair Visitors audience is herald-zeitung.com.
| Website | Composition | Index |
| herald-zeitung.com | 2.47% | 38.84x |
| houstononthecheap.com | 1.47% | 32.75x |
| cw39.com | 1.64% | 30.12x |
| yourconroenews.com | 1.85% | 28.55x |
| kbtx.com | 4.22% | 26.74x |
| crawfishboxes.com | 1.47% | 26.05x |
| click2houston.com | 19.25% | 25.98x |
| mysanantonio.com | 19.34% | 24.01x |
| fox26houston.com | 4.83% | 23.96x |
| climbingtalshill.com | 1.50% | 23.89x |
Composition Percentage:
The overlap percentage between the Texas County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas County and Local Fair Visitors audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.07% | 17.02x |
| Texas Media | 27.09% | 15.02x |
| East Texas Cluster | 2.10% | 14.82x |
| Texas University Athletics | 5.50% | 13.65x |
| Austin Cluster | 9.65% | 12.66x |
| Texas News Cluster | 2.73% | 12.50x |
| Texas News | 12.91% | 12.24x |
| Northern Texas Cluster | 7.42% | 8.54x |
| Oil & Energy | 0.03% | 8.30x |
| Homesteading | 1.15% | 7.93x |
Composition Percentage:
The overlap percentage between the Texas County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
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DEMOGRAPHICS
The Texas County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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