Explore the Texas County and Local Fair Visitors Audience
Below you'll find more information about the Texas County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Texas County and Local Fair Visitors audience.
INTERESTS
The Texas County and Local Fair Visitors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas County and Local Fair Visitors audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 26.94% | 22.83x |
| Billiards Enthusiasts | 25.99% | 16.04x |
| Texas Longhorn Fans | 24.26% | 15.98x |
| Houston Astros Fans | 22.89% | 15.75x |
| Texas Energy Providers | 31.76% | 15.23x |
| Texas AM Aggies Fans | 21.56% | 14.94x |
| Texas Activity Researchers | 14.45% | 14.91x |
| Texas State Fairs | 30.09% | 14.52x |
| Houston Trip Planners | 31.49% | 13.68x |
| Dallas Cowboys Fans | 19.64% | 11.99x |
Composition Percentage:
The overlap percentage between the Texas County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
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APPAREL RETAILERS
The Texas County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas County and Local Fair Visitors audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.02% | 1.47x |
| The Childrens Place | 0.04% | 1.33x |
| Aeropostale | 0.02% | 1.30x |
| Gymboree | 0.02% | 1.29x |
| Jos A. Bank Clothiers | 0.02% | 1.25x |
| Zumiez | 0.02% | 1.24x |
| Maurices | 0.05% | 1.23x |
| Buckle | 0.03% | 1.23x |
| Eddie Bauer | 0.01% | 1.20x |
| Old Navy | 0.04% | 1.20x |
Composition Percentage:
The overlap percentage between the Texas County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
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WEBSITES
The Texas County and Local Fair Visitors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas County and Local Fair Visitors audience is houstononthecheap.com.
| Website | Composition | Index |
| houstononthecheap.com | 1.79% | 29.36x |
| cw39.com | 2.41% | 26.94x |
| fox26houston.com | 5.34% | 23.25x |
| heb.com | 1.37% | 22.62x |
| lonestartravelguide.com | 1.39% | 22.22x |
| yourconroenews.com | 2.23% | 22.14x |
| texashillcountry.com | 4.05% | 21.58x |
| centerpointenergy.com | 2.70% | 21.35x |
| austin.com | 1.01% | 20.83x |
| fox7austin.com | 2.05% | 20.12x |
Composition Percentage:
The overlap percentage between the Texas County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas County and Local Fair Visitors audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 4.43% | 13.41x |
| Texas News Cluster | 6.88% | 13.28x |
| Texas University Athletics | 8.58% | 12.47x |
| Texas Media | 38.27% | 11.99x |
| Austin Cluster | 16.36% | 11.93x |
| Sports - Golf, Hunting, Fishing | 0.06% | 11.72x |
| Texas News | 15.41% | 10.76x |
| Oil & Energy | 0.19% | 9.51x |
| Northern Texas Cluster | 8.81% | 8.74x |
| Farming & Agriculture | 0.17% | 8.48x |
Composition Percentage:
The overlap percentage between the Texas County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
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DEMOGRAPHICS
The Texas County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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