Dstillery Audiences

TEXAS COUNTY AND LOCAL FAIR VISITORS

Audience Size: 2.6 Million Devices

Explore the Texas County and Local Fair Visitors Audience

Below you'll find more information about the Texas County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Texas County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Texas County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas County and Local Fair Visitors audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 22.03% 32.80x
Texas Activity Researchers 8.37% 32.38x
Houston Trip Planners 23.03% 23.58x
Austin Trip Planners 16.76% 17.58x
Texas Trip Planners 27.74% 15.53x
Texas Longhorn Fans 18.27% 15.22x
Texas Energy Providers 22.18% 15.04x
Texas State Fairs 28.14% 14.90x
Houston Astros Fans 17.36% 13.80x
Texas AM Aggies Fans 20.17% 12.93x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas County and Local Fair Visitors audience is Gymboree.

Location Composition Index
Gymboree 0.07% 3.98x
Old Navy 0.02% 1.29x
Buckle 0.01% 1.21x
Journeys 0.01% 0.95x
Maurices 0.02% 0.75x
Zumiez 0.01% 0.72x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas County and Local Fair Visitors audience is herald-zeitung.com.

Website Composition Index
herald-zeitung.com 2.47% 38.84x
houstononthecheap.com 1.47% 32.75x
cw39.com 1.64% 30.12x
yourconroenews.com 1.85% 28.55x
kbtx.com 4.22% 26.74x
crawfishboxes.com 1.47% 26.05x
click2houston.com 19.25% 25.98x
mysanantonio.com 19.34% 24.01x
fox26houston.com 4.83% 23.96x
climbingtalshill.com 1.50% 23.89x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas County and Local Fair Visitors audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.07% 17.02x
Texas Media 27.09% 15.02x
East Texas Cluster 2.10% 14.82x
Texas University Athletics 5.50% 13.65x
Austin Cluster 9.65% 12.66x
Texas News Cluster 2.73% 12.50x
Texas News 12.91% 12.24x
Northern Texas Cluster 7.42% 8.54x
Oil & Energy 0.03% 8.30x
Homesteading 1.15% 7.93x
Composition Percentage: The overlap percentage between the Texas County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Texas County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female